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Showing episodes and shows of
Jonathan Moffie
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Mobile Dev Memo Podcast
Season 7, Episode 1: GenAI in CTV advertising (with Jonathan Moffie)
My guest on this episode of the podcast is Jonathan Moffie, the Head of Agentic Product at Magnite, the largest independent SSP. Moffie joined Magnite when it acquired Streamr.io, which he founded, last year.The topic of our conversation is the application of generative AI to creative production for CTV. Among other things, we discuss:How GenAI is currently being used for ad production for CTV channels, and how it compares to socialWhether a higher quality bar is applied to GenAI-produced creative for CTV than for other channelsHow well-integrated with the specific CTV platforms GenAI...
2026-01-06
35 min
Open Market
Magnite and Streamr on the Performance TV Acquisition
Magnite CPO Adam Soroca and Streamr CEO and co-founder Jonathan Moffie join the pod to discuss the leading SSP buying the CTV creative automation platform. Adam and Jonathan break down the thinking behind the deal, how it came together, and what other startup founders can learn from Streamr's example. Joe posits that performance TV is the big thesis in adtech and asks the guys what Magnite needs to do to deliver on its promise.
2025-09-17
26 min
Open Market
Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie
Streamr CEO Jonathan Moffie joins Eric Franchi and Joe Zappa to discuss AppLovin's success, the performance TV opportunity, making streaming accessible to SMB advertisers, and returning to his natural role as a reply guy, be it on Brooklyn Nets or adtech Twitter.
2025-03-12
36 min
Voices of Video
Demystifying CTV Ads: Simplifying TV Campaigns for Local Businesses
Discover how Jonathan Moffie, a pioneer in the CTV ad tech universe, is revolutionizing television advertising for small businesses with his company, Streamr. Join us as we unpack his journey from launching some of the first fast channels at Yahoo to leading video ventures at Shutterstock, and how these experiences culminated in the creation of a game-changing service that promises to put your business on TV for a mere $250. Jonathan’s insights into the world of connected TV (CTV) advertising reveal the challenges and triumphs involved in making this space more accessible and less intimidating, especially for sm...
2025-01-30
53 min
Marketing, Media & Adtech
Jonathan Moffie: The Gen AI Guru Making Your Local Cupcake Shop a CTV Star
Jonathan Moffie doesn’t just think outside the box; he obliterates the box, repurposes it into a Gen AI-powered ad tool, and sells it to small businesses who didn’t even know they needed it. His bold vision for democratizing advertising is reshaping the Connected TV (CTV) space, taking it from a playground for big brands with bigger budgets to a space where your local alpaca farm can command prime-time attention. Moffie, the founder of Streamer.ai, has an irreverent charm that pairs well with his relentless pursuit of innovation. During his recent appearance on The ADOTAT Show...
2024-11-26
38 min
Where DOOH Meets AdTech
Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers
READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL?SellMoreDOOH.comSummaryIn this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and publishers, the future of AI in advertising, and trending industry news. TakeawaysGenerative AI can create commercials in seconds.The platform supports multiple languages and dialects.Advertisers can launch campaigns...
2024-10-29
24 min