Shows
Persuasion by the Pint404: The Art & Science of Metawar: How to Coexist With AI-Driven Reality Distortion, DisinformationOn this episode, we welcome Winn Schwartau, author of the new book The Art & Science of Metawar: How to Coexist With AI-Driven Reality. Winn has been warping minds since 1983 as an original creative thinker and contributor to cybersecurity, privacy, info warfare, cyber-terrorism, and now: METAWAR.
One of his most compelling areas of expertise is how social media advertisers deliberately use dopamine-triggering tactics—such as likes, shares, endless scrolling, and micro-rewards—to keep us engaged, addicted, and persuaded without realizing it.
You can learn more about his work at https://www.winnschwartau.com.
The post...
2025-08-231h 17Persuasion by the Pint403: The Number ONE Trick You Can Use Right Now To Crank Up Your Email Open RatesOn this episode, data scientist Jonathan Adams joins us to discuss copywriting, email marketing, AI, and more. Jonathan will share some email marketing tips, including the number one trick you can use right now to crank up your email open rates by 6X. You can learn more about Jonathan’s work by visiting https://measurableadvertising.com.
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2025-08-161h 20Persuasion by the Pint402: Selling Ozzy Osbourne’s DNA, Burger King’s Gamification Strategy, and Is AI Conspiring to Kill Us?On this episode, we tackle a flight of persuasion with topics like Liquid Death selling Ozzy’s DNA, Burger King’s brilliant strategy for more in-app engagement, and finally… does AI have a sinister side it’s hiding from us?
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2025-08-0947 minPersuasion by the Pint401: Pitch Perfect: Inside the Charm of Persuasive AI VoicesOn this episode, we welcome Enrico Faccioli to the show to discuss how AI voice technology is being used in social engineering attacks. Voice, speed, prompts, and background noise are making AI more persuasive and harder to distinguish from people you may know and trust. His company Vishr.AI, uses voice AI agents to test and train employees against these attacks.
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2025-08-0246 minPersuasion by the Pint400: The Secret Sauce Behind Cult Followings – Strategies from the Biggest RetailersOn this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment & consistency.
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2025-07-261h 11Persuasion by the Pint399: Author vs AI – How to Write a Book a Week Without Using AIOn this episode, we welcome Alison McBain to the show. In 2024, Alison pursued a project called “Author Versus AI,” where she wrote a book a week, using no AI at all (resulting in 34 books in total).
She’ll share her own story, and how anyone can write a book in a week without using AI. You can learn more about Alison at https://www.alisonmcbain.com.
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2025-07-1259 minPersuasion by the Pint398: AI & SEO: How Artificial Intelligence Is Transforming Search Engine OptimizationAI is now changing how content is discovered and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews.
You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com.
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2025-07-041h 01Persuasion by the Pint397: Is AI Becoming More Persuasive Than Humans? We’ll Find Out From a Trained HypnotistAI is increasingly adept at persuasion, leveraging personalized messaging and real-time psychological profiling to influence individuals. On this episode, Todd Goodwin, a Board Certified Hypnotist, joins us to discuss how humans could steer AI to manipulate vulnerable (most) people to act against their self-interest.
Todd is among the few hypnotists (only 1 in 500) to earn the title “Board Certified Fellow” from the National Guild of Hypnotists. He is also a Master Practitioner of NLP. He is author of the book Break the Chains of Smoking: How to Escape the Mental and Emotional Prison That Keeps You Addicted. You can lear...
2025-06-2144 minPersuasion by the Pint396: The 15 Most Powerful Cognitive Shortcuts in PersuasionOn this episode, we’ll wrap up our discussion of the Puppet Masters Bible by Tom Walker. We’ll be discussing the 15 Most Powerful Cognitive Shortcuts in Persuasion. This section alone is worth grabbing the book. You can grab your copy at https://tomwalker.com/persuasion.
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2025-06-0759 minPersuasion by the Pint395: Puppet Master Persuasion – We Discuss a Powerful Field Guide to Everyday PersuasionOn this episode, we’ll be discussing the book The Puppet Masters Bible by Tom Walker.
Our brain is a predictable machine. It operates on patterns, and you can reprogram them when you know how to disrupt them. That’s where neuroscience-backed manipulation comes in. It’s nothing new, but we’ll be discussing some of our biggest takeaways from reading it. You can grab a copy of this field guide to Everyday Persuasion at https://tomwalker.com/persuasion.
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2025-05-311h 03
Persuasion by the PintThe Wildest Santa Story You've Ever Heard, and Persuasion StuffOn this episode, Sean will share one of the wildest Santa origin stories you've ever heard. We'll also cover some other marketing topics on this holiday flight of persuasion.
2024-12-211h 08Persuasion by the PintHow to Think Like a Mind Reader - Interview with Jonathan PritchardThis week, special guest Jonathan Pritchard joins us on the show. Jonathan is the founder of ZAVANT Enterprises and the author of multiple books focused on the power of applied psychology - including his most recent Think Like a Mind Reader. He is the founder of several consulting companies, a multiple author, world-traveling entertainer, and public speaker for high stake businesses. His client list includes BP, Discover, State Farm, United Airlines, and more. His unique perspective of working with thousands of audiences has given him powerful insights into the art & science of communication, i...
2023-09-181h 15Persuasion by the PintSocial Pressure, Product Positioning and a Simple Commercial that Got 18 million Views in 90 daysOn this episode, we cover a random flight of topics like how social pressure is used in persuasion, plus an old-school product tool and a 4-hour commercial that got 18 million views in 90 days.
2023-05-1855 minPersuasion by the PintWhat's Behind the Fear-Based Marketing of AI?On this episode, we'll be investigating the motives behind the fear-based marketing of AI with guest Bob Hutchins. Bob is an organizational psychologist with a 20-year career in digital marketing and media culture. He's also the author of two books: Our Digital, Collective Anxiety, Media Trauma, and a Path Toward Recovery, and Finally Human, How to Use Digital Media to Restore Culture and Better Our World.
2023-05-091h 29Persuasion by the PintA.I Panic Marketing, Humor in Emails and Other Mind Blowing A.I. StuffOn this episode, we cover a random flight of topics including what's feeding all of the A.I. fear and panic in the news. Also, we'll share how to use humor in emails and some hilarious email examples you can use to get prospects to reply to you. Lastly, we'll cover some more mind-blowing A.I tools and prompts.
2023-05-021h 14Persuasion by the PintBud Light, Anti Woke Beer Marketing, Cool Audio Gear, & More ChatGPT4 StuffThis week, we cover a random flight of topics including Bud Light's pr disaster and how anti-woke marketing is capitalizing on it. We'll also be sharing some ChatGPT4 market research tips.
2023-04-2154 minPersuasion by the PintHow to Tell Better Stories with AIThis week, we welcome Brian Hennessy to the show to talk about AI and how to use it to create better brand stories and product descriptions. Brian is the founder of Talkoot, a company that helps brands create deeper connections with customers on every product page through deeper product storytelling.
2023-04-131h 25Persuasion by the PintThe Hidden Persuasion Methods Secretly Used By The Greatest Copywriters of All TimeOn this episode, we welcome Csaba Borzasi from Game of Conversions. He'll be sharing the Hidden Persuasion Methods Secretly Used By The Greatest Copywriters of All Time. You can find his stuff at https://gameofconversions.com.
2023-04-061h 26Persuasion by the PintHow to Write Words That Can Sell Anything - Interview with Ken Moskowitz of Ad ZombiesOn this episode, Ken Moskowitz founder of Ad Zombies joins us for a beer to discuss the origin of Ad Zombies and their method for creating ads that sell just about anything.
2023-03-251h 22Persuasion by the PintThe Secret to Getting Prospects to Click, Open, and BuyStop Turning Away Buyers. On this episode, we discuss the secret to getting Prospects to Click, Open... and Buy. Some of these involve simple changes to your sales copy that can make a big impact.
2023-03-251h 19Persuasion by the PintTalking Persuasion, Copywriting, Marketing, Chat GPT and Craft Beer with Guests on Our 300th EpisodeOn this episode, we celebrate 300 podcast episodes with some friends and guests of the show. Bill Mueller and David Dutton stop by to discuss all kinds of topics including copywriting, book publishing, marketing, and beer.
2023-03-141h 33Persuasion by the PintUnderstanding Persuasion and the Balance of Power - Part 2We continue our discussion of authority, persuasion, and the balance of power from some of Dan Kennedy's sales and persuasion secrets.
2023-03-0837 minPersuasion by the PintUnderstanding Persuasion and the Balance of Power - Part 1On this episode, we dive into a deep discussion of authority, persuasion and the balance of power from some of Dan Kennedy's sales and persuasion secrets.
2023-03-0851 minPersuasion by the Pint7 Hidden Persuaders - The Episode Most Likely to Be Banned from ExistenceOn this episode, we'll discuss the 7 hidden persuaders that made Adolf Hitler and other cult leaders so influential.
2023-02-281h 17Persuasion by the Pint11 Email Campaign Ideas To Generate More SalesOn this episode, we'll be sharing 11 Email Campaign Ideas To Generate More Sales.
2023-02-2258 minPersuasion by the PintWe Discuss the Most Persuasive Ads From Super Bowl 2023We discuss the best ads from this year's Super Bowl.
2023-02-2248 min
Persuasion by the PintA 93 Year Old Persuasion Secret Still Be Used By Top Influencers TodayOn this episode, we'll be discussing a 93-Year-Old Persuasion Secret Still Being Used By Top Influencers Today. Can you guess what it is?
2023-02-1652 minPersuasion by the Pint293: Using AI to Build No-Code SAAS Products - Interview with Mary Kathryn JohnsonOn this epsode we welcome Mary Kathryn Johnson, aka ChatBotMom back to the show to discuss how to use the power of AI to build No-Code SAAS Products.
2023-01-211h 09Persuasion by the Pint292: We Discuss How to Turn ChatGPT Into Your Own Marketing AssistantOn this episode, we'll discuss how to use ChatGPT as your own marketing assistant using some of Justin Brooke's strategies for creating better prompts. You can get access to these by visiting www.betterprompts.ai
2023-01-121h 06Persuasion by the Pint291: How Advertising Mad Men Sold Christmas and The Most Successful Advertising CharactersOn this episode, we discuss some of the most successful characters in the history of advertising. Plus Sean will share a dollar bill letter he received this week that is a swipe of Gary Halbert's famous letter.
2022-12-2355 minPersuasion by the Pint290: 6 Magic Phrases That Persuade & Garner Respect Plus We Discuss ChatGPT - Part 2This is part 2 of our episode discussing the power of ChatGPT.
2022-12-2153 minPersuasion by the Pint289: 6 Magic Phrases That Persuade & Garner Respect Plus We Discuss ChatGPTOn this episode, we'll discuss 6 phrases that can help anyone gain more respect and leverage in a business meeting, negotiation, or even at home with your kids. Plus we'll be digging into the power of ChatGPT and discussing ways it can help marketers and copywriters.
2022-12-2156 minPersuasion by the Pint288: How This Entrepreneur Built an E-com Brand From Scratch - Interview with Drew CampOn this episode, we welcome Drew Camp on the show to share his story of building an e-commerce business.
2022-12-131h 20Persuasion by the Pint287: Discussing Liver King, John Brinkley and ''The Goat Testicles Solution"We discuss Liver King, John Brinkley, and ''The Goat Testicles Solution"
2022-12-0954 minPersuasion by the Pint286: How to Use Behavioral Science in Your Marketing CampaignsOn this episode, we'll be discussing how to Increase engagement, response, and ROI by harnessing hardwired human behavior and instinctive responses. Our guest is Nancy Harhut, author of the book Using Behavioral Science in Marketing.
2022-12-061h 07Persuasion by the Pint285: We Talk Hypnotic Language and Reframing Your Marketing MessageOn this episode, we discuss hypnotic language, examples of a powerful upsell, and how to find new problems to solve when it comes to writing copy.
2022-11-281h 14Persuasion by the Pint284: 5 Sales Letters Every Marketer Should Know & StudyOn this episode, we discuss 5 classic sales letters every marketer should know and study.
2022-11-171h 12Persuasion by the Pint283: Persuasion, Mind Control and the Concept of Hidden AddictionsOn this episode, we revisit one of our favorite books when it comes to the topic of persuasion - The Forbidden Keys to Persuasion by Blair Warren. We'll be covering the 7 hidden addictions human beings are susceptible to when it comes to advertising.
2022-11-071h 06Persuasion by the Pint282: Persuasion & How to Use Words to Cast SpellsOn this episode, we'll be sharing some secrets for using words to cast spells and persuade.
2022-11-031h 02Persuasion by the Pint281: How to Make Your Brand Impossible to Resist - We Discuss the Book Fascinate by Sally HogsheadOn this episode, we'll be discussing the book Fascinate: How to Make Your Brand Impossible to Resist. We'll be sharing our favorite takeaways from the book and some examples of how to use these with your own personal or business brand.
2022-10-2759 minPersuasion by the Pint280: How to Write Story-Based Emails From A to Z - Interview with Bill MuellerThis week, we welcome Bill Mueller back to the show. Bill is the creator of the Story Sales Machine, which Sean and I recommend and have used for writing better sales emails.
2022-10-181h 14Persuasion by the Pint279: Closed Door Notes from Funnel Hacking Live 2022On this episode, Sean will be sharing some of his notes from Funnel Hacking Live 2022.
2022-10-1351 minPersuasion by the Pint278: How to Double Your Sales Pipeline in 40 Days - Interview with Kevin DonlinThis week Kevin Donlin joins us on the show to share some powerful strategies that leverage the power of Direct Mail, Email, and Warm Calls. Kevin is the author of 7 books and the president of Client Cloning Systems. He's been marketing online since 1994, when I sold one of the first ebook, "How to Find a Job on the Internet". Kevin was featured in Dan Kennedy's book, No BS Branding, with 2 of his sales letters and success stories. You can learn more about Kevin by visiting him at clientcloningsystems.com.
2022-10-031h 26
Persuasion by the PintDave Dutton: 20 Lessons I Learned From Building 2 MultiMillion Dollar Businesses
2022-09-301h 53Persuasion by the Pint277: Outrageous Advertising Ideas to Get AttentionOn this episode, we'll be discussing one of our Favorite books, Outrageous Advertising That's Outrageously Successful by Bill Glazer. This book is a must-have if you're an entrepreneur. Some of the best advice in the book is the observation that advertising ideas can be found anywhere and it is important to adapt ideas from other industries for your own business.
2022-09-2250 minPersuasion by the Pint276: How to Increase Perceived Value Through Pricing & Marketing to Grumpy Old MenOn this episode, we have a flight of topics. We share some interesting data from AARP on marketing to seniors and why many companies are missing huge opportunities with certain demographics. We'll also discuss a social experiment that proves raising the price of your product or service increases its perceived value.
2022-09-1054 minPersuasion by the Pint275: Mind Hijacking, Trigger Words and the Art of "Grudge Branding"On this episode, we'll be covering a flight of topics. Sean will share some takeaway's from Jeremy's Razors - a company that is positioning itself as the new anti-woke razor company. Sean has termed this "grudge branding" and we think it will be a continued trend in advertising. We also share 17 trigger words that you need to have in your email & copywriting toolbag.
2022-08-2753 minPersuasion by the Pint274: Lessons on Positioning and PersuasionOn this episode, we'll be covering some tips on positioning and persuasion; plus we'll share a cool tool that can help any podcaster cut their editing/ publishing time in half.
2022-08-2747 minPersuasion by the Pint273: Marketing Lessons from a Serial EntrepreneurThis week, serial entrepreneur Matt Shoup joins us on the podcast to share some behind-the-scenes marketing lessons on how he grew a paint company into a $30 million dollar business.
2022-08-221h 08Persuasion by the Pint272: How Alfred Hitchcock Used Persuasion Principles to Become the Master of SuspenseToday we cover a flight of persuasion topics including storytelling and the marketing genius of Alfred Hitchcock. Most people know Hitchcock as a famous filmmaker, but he was also a genius at marketing and persuasion. We'll be discussing some of the strategies he used to promote his movies and fill theatres.
2022-08-171h 08Persuasion by the Pint271: Lessons on Takeaway Selling and Controversial AdvertisingOn this episode, we talk about takeaway selling and controversial marketing.
2022-08-0430 minPersuasion by the Pint270: The Brain Science behind Persuasion and Selling Mastery On this episode, we discuss the Brain Science behind Persuasion and Selling Mastery with Isaiah McPeak.
2022-08-041h 05Persuasion by the Pint269: Use These Words to Close More Deals...On this episode, we'll be sharing specific words you should be using in sales negotiations to close more deals; plus questions you should be using in your emails to increase your response rate.
2022-07-1639 minPersuasion by the Pint268: How to Use Interviews As a B2B Marketing StrategyOn this episode, we'll be discussing how to use podcast or phone interviews as a B2B marketing strategy. If you're trying to reach a C-Suite-level executive, this is a great way to do it.
2022-07-1535 minPersuasion by the Pint267: The Most Persuasive Word in the English Language (and the most powerful narcotic)On this episode, we'll be discussing one of the most persuasive words in the English language, and why it works.
2022-06-2845 minPersuasion by the Pint266: Persuasion Lessons from James Patterson and PT BarnumOn this episode, we'll be discussing some writing and advertising lessons from James Patterson's new autobiography, and a really old book by PT Barnum. You don't want to miss some of the lessons we'll be sharing on this episode - they're gold!
2022-06-181h 04Persuasion by the Pint265: Marketing Lessons from Top Gun and the Alter Ego EffectOn this episode, we'll be sharing some marketing lessons from this summer's blockbuster, TopGun Maverick. We'll also dig into a book called the Alter Ego Effect.
2022-06-161h 14Persuasion by the Pint264: How to 10X Your Content Output Without any Extra Hassle or WorkHow to 10X Your Content Output Without any Extra Hassle or Work. Interview with Julian DeSchutter of Snacked - https://snacked.io.
2022-06-031h 12Persuasion by the Pint263: How to Pack Your Messages with Persuasive PunchOn this episode, we'll be discussing a direct mail campaign swiped straight out of Chet Holmes's classic book The Ultimate Sales Machine.
2022-06-031h 05Persuasion by the Pint262: Persuasion, Social Proof and Networking with MillionairesThis week David Dutton joins us on the show to discuss some takeaways from a recent "millionaire dinner" he hosted in Nashville. David loves to connect with business owners and these mastermind dinners have always been a way to build lifelong relationships by connecting experts, influencers, and linchpins.
2022-05-201h 28Persuasion by the Pint261: How to Create Powerful Postcard Marketing CampaignsOn this episode, we interview Michael Epstein of PostPilot, a brand new weapon in the never-ending battle against declining email engagement and increasing PPC costs.
2022-04-1958 minPersuasion by the Pint260: How Mass Mоvеmеntѕ are Created & How They Attract FollowersOn this episode, we'll explore how mass mоvеmеntѕ are created & how they attrасt followers. We'll be discussing the classic book True Believer.
2022-04-121h 09Persuasion by the Pint259: How to Get a Meeting With Anyone & Using the Power of Commitment and ConsistencyOn this episode, we'll be discussing a great way to get a meeting with those "big whales" using some online tools and the power of contact marketing. Plus we'll talk about how to effectively frame questions using commitment and consistency.
2022-04-061h 09Persuasion by the PintHow to Create Personality in Your Sales Copy and Lessons on Scarcity MarketingOn this episode, we'll be discussing ideas for building personality into your sales copy. We'll also be sharing a takeaway lesson on using scarcity in your marketing.
2022-03-291h 09Persuasion by the Pint257: A Little Known Secret Ikea Uses to Trick You into Buying More Stuff, Plus How to Sell with StoriesOn this episode, we'll be discussing how to sell face to face using stories. We'll also share how Ikea uses persuasion and psychology to trick you into buying more stuff.
2022-03-211h 11Persuasion by the PintMind Hijacking : Copy Techniques That Render Buyers DefenselessOn this episode, we'll spend time discussing some copy techniques that will render buyers defenseless. One specific technique is the art of "inventing" - how to create new problems out of thin air.
2022-03-1550 minPersuasion by the Pint255: A Proven System for Converting Prospects Into High Paying CustomersThis week Ed Stapleton Jr. joins us on the podcast. Ed is the president of Clicks Geek, a PPC Agency that works with local businesses helping them get more paying customers & clients. Ed will be discussing how they market their services to niche industries & their proven system for bringing in more targeted prospects.
2022-03-1259 minPersuasion by the Pint254: The Secret to Content Marketing and How to Sell to People Who Will Gladly Purchase Your StuffOn this episode, we dive into an all-time great book - Launch: How to Quickly Propel Your Business Beyond the Competition. We'll be discussing some important takeaways from it - most importantly "the secret to creating a good content marketing strategy".
2022-02-261h 12Persuasion by the PintThe Biggest Marketing Lesson From 2022 Super Bowl CommercialsThis week we welcome Veronica Thomas on the show to discuss this year's Super Bowl commercials and some advertising lessons we can learn from them. Veronica holds a Ph.D. from Kent State University and is an Associate Professor at Old Dominion University. Her expertise is in the area of consumer psychology, and her research focuses on social influence in the context of consumer-brand relationships and advertising. Dr. Thomas has received national media coverage for her expertise in outlets such as MarketWatch, Forbes, and Cosmopolitan. You can learn more about her by visiting
2022-02-211h 04Persuasion by the PintPersuasion in One Sentence - 27 Words That Make the World Do Your BiddingOn this episode, we'll be discussing the one sentence that summarizes all persuasion. If this one sentence is understood and used in your sales presentations, copywriting, and negotiations, the world will do your bidding.
2022-02-1557 minPersuasion by the Pint251: Persuasion and The Big Power of Tiny ConnectionsThis week we welcome Jen Nash on the show. She's the author of the brand new book The Big Power of Tiny Connections. We'll be discussing how small interactions can spark huge outcomes.
2022-02-091h 08Persuasion by the Pint250: The Art of Good Beer BrandingThis week we welcome Nick Purdy, co-founder of Wild Heaven Beer on the show to talk about the key ingredients to making a remarkable beer brand.
2022-02-0543 minPersuasion by the Pint249: Covert Hypnosis and Persuasion - The Power of PersonalizationOn this episode, we'll be covering a flight of topics including the power of personalization, cross-promotion, packaging & branding, and more.
2022-02-0350 minPersuasion by the Pint248: The Art of Persuasive PackagingThe Art of Persuasive Packaging - How Visual Identity, Packaging, and Labeling Persuade Consumers. Interview with branding expert Jason Therrien.
2022-02-011h 00Persuasion by the Pint247: Cold Reading, Psychic Persuasion Skills, Postcard Marketing and MoreOn this episode, we discuss cold reading, psychic persuasion skills, postcard marketing, and more.
2022-01-2750 minPersuasion by the PintUnderstanding the Mental Game of Poker - Strategies for Improving Tilt Control, Confidence, Motivation, and More
2022-01-2659 min
Persuasion by the PintInterview with Paul Burke, Founder of RentHoopThis week, Paul Burke joins me on the show to talk about his business startup RentHoop. RentHoop is a mobile app that NBCNews, MTV and USA Today have described as the "Tinder for finding roommates." On this episode Paul will be sharing his background as a serial entrepreneur, and how he launched this new app that is revolutionizing the way people find roommates today. We'll be discussing some great business startup lessons like how to effectively pitch your startup idea to others.
2016-09-0948 min
Persuasion by the PintHow to Create an Effective Podcast Adverting Campaign - Interview with Glenn RubensteinThis week, I welcome Glenn Rubenstein on the show to talk about the benefits of podcast adverting. Glenn is the founder of Adopter Media, a dedicated podcast advertising agency. Glenn's agency was born out of the increasing need for educating the public on this emerging medium. Their goal is to help build and manage successful relationships between sponsors and podcasters. Glenn first started out started selling podcast ads for TWiT.tv (the world's largest tech podcast network). Since then, he's worked with dozens of companies to plan and execute successful podcast advertising campaigns and sponsorships.
2016-08-1533 min
Persuasion by the PintInterview with Steve Silberberg, CEO of FitPackingThis week, I welcome Steve Silberberg on the show to talk about how he's built a successful business by turning his passion for backpacking into FitPacking. Steve takes clients out for one and two week hiking trips to help them get fit and lose weight in the process. You can find more weekly podcast episodes like this by visiting http://www.LetsTalkMarketing.TV.
2016-07-0827 min
Persuasion by the PintFrom NFL Player to Outdoor Guru - Interview with Jason Hairston, founder of KuiuThis week, I welcome Jason Hairston on the show to talk business and marketing. Jason is a former NFL player who after his career was over, launched Kuiu, a high-end outdoor apparel company. After retiring from the NFL, Jason reinvented himself as a outdoor guru. He didn't have any experience in apparel previously; just a love for the outdoors and a passion for the best quality equipment. Kuiu made $500,000 in sales on the first day and sold their entire inventory in the first 90 days of business. Kuiu has been successful because they...
2016-07-0229 min
Persuasion by the PintHow to Use Your Self Published Book as a Marketing Tool - Interview with Dr. Judy MorganThis week, I welcome Dr. Judy Morgan on the show to discuss how self publishing has positioned her as a sought after expert as a holistic veterinarian. She is an author, speaker, and holistic veterinarian, who has written and self published 3 books in the last two years. Writing these books has given her national notoriety and led to dozens of paid speaking engagements at local, regional, and national events. She is now a sought after blogger, speaker, and consultant on difficult cases. In addition, veterinary practices have shown enormous growth due since...
2016-06-1532 min
Persuasion by the PintHow One Viral Video Led to a Franchise Deal - Interview with Josh York, Founder and CEO of GYMGUYZThis week I welcome Josh York on the show to talk marketing. Josh is the founder and CEO of GYMGUYZ, an in home training company committed to enhancing and changing the overall health and fitness of individuals worldwide. He and his team recently created a parody video of Taylor Swift's "Shake it Off" to promote their brand and it went completely viral in the first week. It had over 800,000 views on Facebook, and was being shared by professional athletes and celebrities. That one video led to a franchise deal in Houston...
2016-06-1124 min
Persuasion by the PintLTM Episode 16 - Interview with Gabe Priyev, founder and CEO of IncentFitThis week, I welcome Gabe Priyev, founder and CEO of IncentFit a company that pays people to exercise. The funds come from employers or health insurance companies and they do all the administration of the benefits. It's essentially gym reimbursements on steroids. Gabe bootstrapped this new startup just 3 years ago, and it is now a profitable and growing business. After studying Industrial Engineering & Operations Research at UC Berkeley, he went on to consult for several companies including Boston Scientific, Lennar Homes, iGo Cars, and United Airlines. Wanting to further his people...
2016-06-0239 min
Persuasion by the PintLessons on Surviving Google's Algorithm Updates - Interview with Leo Welder, Founder of ChooseWhat.comThis week we welcome Leo Welder on the show to talk marketing. Leo Welder is the founder of an Austin, TX based company called ChooseWhat.com. Their company provides practical, step-by-step guidance to entrepreneurs trying to turn their great idea into a business. Leo regularly publishes articles on the startup process on the ChooseWhat blog (STARTicles) as well as the Huffington Post. On this episode Leo will be sharing some importantly lessons regarding search engine marketing. Back in 2012, Leo's company suffered an enormous setback when Google first algorithm update, Penguin hit. They were forced to...
2016-05-2348 min
Persuasion by the PintSnapchat Marketing - Interview with Kaleigh Wiese of Garment ExchangeThis week I welcome Kaleigh Wiese on the show to discuss marketing with SnapChat. Kaleigh is the founder and CEO of Garment Exchange, a fresh startup in the fashion industry. They are the first community driven peer-to peer marketplace that allows women nationwide to rent their clothing. Their target audience is 2-sided and ages span between 20-30 primarily. They launched in May of 2015, and have chosen to bootstrap completely. Approaching marketing was initially quite overwhelming with no budget. However, they've gotten crafty and seen some great results using SnapChat. For example...
2016-05-1426 min
Persuasion by the PintEpisode 13 - Confessions of a Startup: Interview with AJ Fountain Co-Owner of a Dr. SquatchThis week, we welcome AJ Fountain, co-owner of a Dr. Squatch Soap Co. AJ will be sharing the success story of their startup company 4 years ago and how they've been able to grow it at least 200% every year without receiving a dollar of outside capital. These guys have worked hard to create an amazing product and a scalable business from day one. AJ will be discussing how they used guerrilla marketing and PR to bootstrap this business without investors. You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.
2016-05-1339 min
Persuasion by the PintEpisode 12 - The Untapped Power of Contact Marketing - Interview with Kelley Buttrick of KB VoiceoversThis week, I welcome Kelley
Buttrick of Voiceovers on the show to share her story of using
contact marketing to reach out and connect with Jeep.
You can find more weekly episodes
like this by visiting http://www.LetsTalkMarketing.TV.
2016-04-3049 min
Persuasion by the PintHow She Made 17 Million in 12 Months Marketing Through LinkedInThis week we talk about how to use LinkedIn to grow your business. Cheryl Spangler joins me to share her success story as Realtor.
Cheryl made a conscious decision a year ago that she was going to get 25% of her Real Estate business from LinkedIn. She's been a member since 2007 but never was an active member. That changed this past year when she began submitting posts and connected with others through LinkedIn groups.
She now meets with people weekly from LinkedIn, and is getting about 12 % of her business from LinkedIn. She recently closed on...
2016-04-2245 min
Persuasion by the PintInterview with Troy James, author of The Money IslandOn this episode, I talk with Troy James author of "The Money Island".
When his book first came out, Troy asked his small publisher to only list his first name. This created a confusion, but it was marketing genius (one of the top agents called to say they admired his marketing).
Facebook refused to give Troy an official author page, rather unofficially linking him to the movie "Troy".
Finally giving in, Facebook gave Troy an official page.
He then issued a press release to announce that Facebook finally realized that Brad...
2016-04-0928 min
Persuasion by the PintHow to Create Successful Book Trailers - Interview with Christopher J. LynchThis week, I chat with Christopher J. Lynch, a self published author of the successful series called "One Eyed Jack". With an eye toward not only selling more books, but also as a vehicle to catch the eye of Hollywood, Christopher created a very advance video trailer for his book.
Most book trailers are essentially a slide show set to music and maybe with some voice over thrown in. Christopher really wanted to plant a seed with his book trailer, and created one that looks like the opening scene in a movie or TV show.
...
2016-04-0941 min
Persuasion by the PintHow to Use a Podcast to Grow Your Business - Interview with Adam Silver Host of Kitchen Sink WPThis week, I welcome Adam Silver on the show to discuss podcasting. Adam is a WordPress Web Developer & Podcaster based in Southern California.
He recently celebrated 100 episodes and 2 years of producing a weekly podcast about WordPress.
Building this show has helped Adam gain new clients and opened up other opportunities for him to speak at conferences as well as provide training.
On this episode, Adam and I will be discussing how to use podcasting as a way to grow your business while educating your target audience.
The key as Adam shares...
2016-04-0630 min
Persuasion by the PintPublishing & Personal Branding - Interview with Infomercial legend "Matthew Lesko"This week, Matthew Lesko joins me on the show to discuss his career in publishing, and how he used hustle and personal branding to build a multi-million dollar publishing empire.
You can find more episodes like this by visiting http://www.LetsTalkMarketing.com.
2016-04-0240 min
Persuasion by the PintEpisode 6 - How to Create Uncontested Market Space - Interview with James Gast of SpliceNetThis week, I welcome Jim Gast founder of SpliceNet, to discuss how to create uncontested market space By targeting a niche industry.
SpliceNet is an IT consulting company with a legal vertical niche.
One of their primary focuses is on serving law firms.
As Jim discusses on the show, he and his team learned over time that it wasn’t good enough to be the best, they needed to be the ONLY.
In order to corner the legal niche, they made strong relationships with local lawyer bar, paralegal and legal ad...
2016-03-2227 min
Persuasion by the PintEpisode 5 - How They Grew Their Company by Marketing to Pet Owners - Interview with Gene Caballero of Green PalThis week I interview Gene Caballero of Green Pal - a company that connects homeowners with pre-screened local lawn professionals and provide lawn pros with an easy way to find new customers, schedule appointments, and get paid after each cut. On this interview, Gene will be sharing one of their biggest marketing strategies that has helped to grow their business to $1 million in gross revenue this year.
They decided to target customers with pets. After buying $100 worth of dog bones and cat nip, they started sending these out to customers, thanking them for their business and...
2016-03-1425 min
Persuasion by the PintEpisode 4 - Marketing with Periscope - Interview with Afton NegreaThis week, I welcome Afton Negrea to the show. Afton is a Social Media Strategist who has used Periscope as a marketing tool to promote and grow her business.
On this episode, she'll be sharing some tips for anyone wanting to use Periscope to market and promote their business.
You can find more weekly podcast episode like this by visiting http://www.LetsTalkMarketing.TV
2016-03-1435 min
Persuasion by the PintEpisode 3 - How to Use "Influencer Marketing" to Grow Your BusinessThis week, we welcome Mark Tyrol on the show to talk about his business and how they used the strategy of "influencer marketing" to grow their business over the last 13 years.
Mark is the owner of an ecommerce start-up, called Battic Door Energy Conservation Products. They manufacture and sell home energy conservation products that block drafts and improve the comfort and efficiency of your home by preventing drafts and energy loss.
You can find more episodes like this by visiting www.LetsTalkMarketing.TV.
2016-03-1432 min
Persuasion by the PintEpisode 2- Interview with Kenny Nguyen of Big Fish PresentationsEvery interaction is the chance to tell a story and make an emotional connection. Whether it’s a post, picture, Prezi, or pitch, it’s vital that every touchpoint be considered a brand-builder.
Today, Kenny Nguyen co-founder of Big Fish Presentations joins me on the show to discuss how to give compelling presentations and stories that connect with audiences emotionally.
His company, Big Fish, is now a leading visual and video production firm, with a client roster that now includes NASA, Jaguar, Cabela’s and Blue Cross Blue Shield, among others.
Kenny now trains spe...
2016-03-1325 min
Persuasion by the PintLTM Episode 1 - First Episode of "Let;s Talk Marketing"Welcome to "Let's Talk Marketing" my latest podcast show dedicated to entrepreneurs who want to grow their business.
You can find out more by visiting http://www.LetsTalkMarketing.Tv.
2016-03-0512 min
Beginner Internet Business Podcastepisode 166 - How to Increase Your Email Open Rate: Interview with Award Winning Copywriter Sean McCoolThis week we were pleased to have award winning copywriter Sean McCool stopped in for an interview. Sean works directly with one of the largest information publishing companies on the planet - the $800 million Agora Inc.
We had the privilege of having Sean speak at one of our local marketing meetups this past week and of course it was so great that I asked Sean to come on the show this week to talk about the same topic - "Strategies for Increasing Your Email Open Rate".
On this interview, Sean will be sharing:
2012-02-071h 12Beginner Internet Business Podcastepisode 166 - How to Increase Your Email Open Rate: Interview with Award Winning Copywriter Sean McCoolThis week we were pleased to have award winning copywriter Sean McCool stopped in for an interview. Sean works directly with one of the largest information publishing companies on the planet - the $800 million Agora Inc.
We had the privilege of having Sean speak at one of our local marketing meetups this past week and of course it was so great that I asked Sean to come on the show this week to talk about the same topic - "Strategies for Increasing Your Email Open Rate".
On this interview, Sean will be sharing:
The 5 ph...
2012-02-071h 12