Jonathan Torrey - Podcast Details

Shows

Quantum Growth for Financial AdvisorsThe Authority Accelerator: How Guest Podcasting Can Attract Ideal Clients for Your Financial Practice with Paul G. McManus and Tony Maree TorreyWelcome back to the show Quantum Growth for Financial Advisors listeners! Today we welcome back Paul G. McManus and Tony Maree Torrey of More Clients More Fun (MCMF) Publishing to discuss going deeper on synergistic marketing in the financial services industry. Paul and Tony introduce the concept of the “influencer accelerator” strategy to leverage guest The post The Authority Accelerator: How Guest Podcasting Can Attract Ideal Clients for Your Financial Practice with Paul G. McManus and Tony Maree Torrey appeared first on Kuttin Consulting Group.2024-05-1547 min

The GaryVee Audio ExperienceTurning Passion into Profit | Jonathan Torrey's Story of Growth and ChangeIn this inspiring episode, GaryVee chats with special guest Jonathan Torrey, who has turned his passion for garage sales into a thriving business. They discuss how Jonathan's journey exemplifies the power of embracing change, following your interests and remaining adaptable in the face of new opportunities. Jonathan shares his incredible story of starting with flipping items at garage sales and eventually venturing into the world of digital collectibles and NFTs. This conversation goes beyond the specifics of garage sales and NFTs, highlighting the importance of personal growth, resilience, and self-belief. Listen in as GaryVee and Jonathan share valuable advice...2023-05-0928 min

5 Minutes to Better Home Services MarketingHVAC Lead Trends: Day of the Week Performance AnalysisWhat day of the week are your customers most likely to contact you? How can you use that insight to implement strategies that give you a competitive edge? This 5-minute episode goes into detail about an 11,000 PPC lead sample that revealed what days of the week customers are most likely to contact HVAC businesses. If you enjoy the episode and want to read more about the study and analysis, you can see the full article here: https://thedatadriventrades.substack.com/p/hvac-lead-trends-day-of-the-week 2022-12-1506 min

5 Minutes to Better Home Services MarketingSelf-Managed Chat Converts 54% Less Revenue Than Vendor-Managed ChatChat is growing in popularity as it adds another way for your customers to convert on your website. But should you and your staff commit to answering chat leads or should you hire someone to do it? In this 5-minute episode, I break down the revenue flow analytics to help give you data to make that choice. 2022-11-2204 min

5 Minutes to Better Home Services MarketingComparing Bing PPC Performance to Google for August 2022Bing PPC doesn't drive as much volume as Google PPC, but it still generated a more than 20x return on ad spend in the month of August. In this episode I dive deep into the Bing data and reveal why it's an ad channel that you should look at activating ASAP if it's something you haven't done already. If you want to read the full data breakdown, make sure to subscribe to my e-mail newsletter, which you can find here: https://thedatadriventrades.substack.com/p/bing-vs-google-revenue-performance 2022-09-2105 min

5 Minutes to Better Home Services MarketingHVAC Google PPC Benchmarks - July 2022Each month, we will break down and benchmark performance for Google PPC to help you gauge how well your marketing strategy is performing relative to an average of HVAC contractors small and big across the US. 2022-08-1904 min

5 Minutes to Better Home Services MarketingHow Is the Recession Impacting the HVAC Industry?We saw an uncharacteristic drop in demand for July for HVAC contractors across the US. Here's the data we're seeing, how bad it is and what you can do about it. 2022-08-1804 min

5 Minutes to Better Home Services MarketingUsing Historical Data to Predict Demand in The HVAC IndustryIn this episode, we look at historical installation data and how much of a downturn the Great Recession caused to make some predictions about the future. It's not all doom and gloom and it's better to be prepared and on offense during these times, regardless of what the future may bring! 2022-06-2108 min

5 Minutes to Better Home Services MarketingHow Much Does it Cost to Get a Booked Job from Bing?While Google has 86.6% of the global search market share, Bing still commands 6.7% of the market and is an opportunity for you to take advantage of the underutilized channel. Our data found that booked jobs from Bing were 8% less expensive than Google and Bing generated a 10.5x ROAS versus an 8.2x ROAS for Google. Google still has the volume, but don't let the conversation about your marketing investments be Google OR Bing, let it be Google AND Bing! 2022-06-1705 min

5 Minutes to Better Home Services MarketingWhat Percentage of HVAC Google Ads Phone Leads Are Click-to-Call? Do they drive more revenue?In this episode, we summarize our analysis of over 1,500 HVAC phone leads from Google Ads to see what percentage were click-to-call, how well those calls matched to new work in the CRM, what percentage of them were new customers and how much revenue they drove compared to website-to-call. 2022-06-0803 min

5 Minutes to Better Home Services MarketingYou're Losing Money on Your HVAC Marketing Strategy - Here's Why and What To Do About itIn this episode, I use data to shed light on revenue leaks from your HVAC marketing strategy and what you can do about it. Just about everyone we've used this data with has found fixable gaps that allowed them to improve the return on their digital marketing investments. Without it, we find a lot of issues that no one knew existed because it simply wasn't being tracked. 2022-06-0505 min

5 Minutes to Better Home Services Marketing3 Myths About Leads in the Trades That Are Hurting Your BusinessCost per Lead is overused in the trades as a metric for measuring marketing impact. In this short episode, I talk about match rates, booked job rates and share data from over 18,000 leads that we tracked so that you are armed with benchmarks. We need to move away from cost per lead as a metric to understand our marketing investments. 2022-06-0502 min

5 Minutes to Better Home Services MarketingThe Marketing Attribution Fantasy - Is It Worth it For Home Service Contractors?Marketing attribution will play a bigger role in the trades even if it's new today. We've seen it get pretty complicated in other industries and are here to simplify how you can use marketing attribution to get an edge over your competition with real-life examples. 2022-05-3110 min

5 Minutes to Better Home Services MarketingThe Importance of Match Rate as a Critical KPI in Your Trades BusinessIn this episode, I go into detail about what match rate is and how you can use the metric to help you improve your business. I also provide some benchmark data from nearly 19,000 leads that we measured from the point of conversion all the way through to revenue. We are so tied to leads and cost per lead in our marketing but understanding match rates will open your eyes to whole new way to think about your marketing and operational investments. 2022-05-3106 min

5 Minutes to Better Home Services MarketingDark Social for Home Services - How Important Is It For Your Marketing Strategy?Dark Social is a hot topic in Business to Business marketing, but is it just as important in home services? Yes and No. I explain why and offer some data to help you decide if and when the right time is to invest more resources into content creation where it counts. 2022-04-0507 min

5 Minutes to Better Home Services MarketingDoes PPC Work for Home Services Contractors? Is it Getting Too Expensive?In this episode we dive deep into the data of PPC performance in terms of closed revenue and cost per completed job. There's a narrative going around our industry that PPC is too expensive, competitive and doesn't work. This couldn't be further from the truth and the clients who follow the data have been able to reap the benefits of investing in the channel. 2022-03-2109 min

5 Minutes to Better Home Services MarketingRevenue Potential Can Help HVAC Contractors Understand Where Revenue is "Getting Stuck" and Fix ItRevenue potential helps us understand how well customers flow to revenue from lead to consult to estimate to close. We provide some benchmarks to help you identify red flags and focus your energy on the right things to help grow your business. 2022-03-1505 min

5 Minutes to Better Home Services MarketingImpression Share Should Not Be The Only Metric HVAC Contractors Use to Adjust Digital Marketing Budget - Here's Why and What to Do About itImpression share can provide really insightful data about demand in your market, but it is sometimes used as a sales tool by marketing agencies that want you to spend more money (hint: they're usually paid as a % of spend). There's a right way to do this and a wrong way. We break down both so you know what to look for if someone is selling you more budget spending using impression-share as their core metric. 2022-03-1504 min

5 Minutes to Better Home Services MarketingOne new customer in HVAC is Not Just One New Customer, it's Their Family, Their friends, Their neighborsIn this episode, I speak about how to re-frame the way you value new customers. I've spent hundreds of hours listening to thousands of inbound phone calls to HVAC businesses and one common theme that popped up again and again is that new customers in different neighborhoods and markets can spark a cluster of business in that area. Whether it's through referrals or seeing a van at the neighbor's, getting new customers are worth more than just the value of their ticket. 2022-03-1004 min

5 Minutes to Better Home Services MarketingHow Much Should You Spend on Digital Advetising?One of the most common questions we get from HVAC contractors is how much to spend on digital marketing channels like Google, Bing and Facebook. Should you increase budget? Decrease it? Are you losing out on opportunity? Should you trust impression-share as a data point to make decisions about your investment? We break it down step-by-step with data to help you figure out the right budget to help you achieve your goals. 2022-03-0907 min

5 Minutes to Better Home Services MarketingIs Facebook a Dying Advertising Channel for HVAC Contractors?In this episode we discuss Facebook and whether or not it is a viable ad change after recent changes make it harder to explicitly target homeowners and other key attributes on the platform. As always, we bring revenue data to the table to help determine Facebook's place in your marketing strategy. 2022-03-0807 min

5 Minutes to Better Home Services MarketingDoes Schedule Engine Drive Revenue? Let's Dive into The Data.In the episode we take a look at Schedule Engine revenue data to see if it is worth considering for your HVAC business. We believe that customer behavior is changing and that they will expect easy online appointment bookings, but are we too early? Listen in to find out how much revenue Schedule Engine's booking tool drove for some of our clients. 2022-03-0807 min

How We Got Here - Career StoriesMike Johnson - Podcast Host of Tea With MikeIn this episode I chat with Mike Johnson. He's a fellow podcast host who also appeared on Tea with Gary V. We chat about how he came up with the idea for his podcast, what challenges he's faced, and why it's so important for you to put yourself out into the world. You never know who's listening, reading, or scrolling, and we live in an era where anyone of us can reach the world with a phone and an internet connection. We also talk about the importance of figuring out your overarching goals and not ty...2020-08-2837 min

Legacy in the Making Show005: How to Create an 8 Figure Business thru Selfless Service – Jonathan KeyserHow authentically serving others builds a life and a business that results in peace, prosperity, and fulfillment.A former ruthless, cutthroat commercial real estate broker, JONATHAN KEYSER used to do whatever it took to win. Fortunately, he had a change of heart. In 2013 he launched Keyser commercial real estate brokerage with the mission of reinventing and transforming the industry through selfless service.Today, Keyser, is the largest commercial real estate brokerage firm in Arizona representing the tenant side of the transaction. Keyser is one of the fastest-growing brokerages in the country. Through his...2020-08-1753 min

How We Got Here - Career StoriesPauleanna Reid - Celebrity / CEO Ghostwriter, Motivational Speaker, Critically Acclaimed Author and Millennial MentorToday's episode is my full-length interview with Pauleanna Reid. She is a motivational speaker, millennial mentor, celebrity CEO, ghostwriter, and critically acclaimed author of her fiction novel Everything I Couldn't Tell My Mother. This interview is all about how someone who failed her 11th and 12th grade English classes monumentally succeeded in the art of writing. Pauleanna shares exactly how she got from point A to point B with unique and practical advice. Pauleanna offers a lot of insight in this interview on topics that affect all of us: we talk about why our culture an...2020-07-2634 min

How We Got Here - Career StoriesWhy so many of us struggle to fulfill ourselves through work and how to fix it with Pauleanna ReidIn this short clip, I chat with Pauleanna Reid, an accomplished author, public speaker, and mentor about passion and purpose. If you're struggling to figure out your sense of purpose or what you're really passionate about this episode is for you. Not only does Pauleanna give examples from her own career, but she also makes some really important practical distinctions about passion and purpose in today's culture. Pauleanna really nails it when describing why our culture and generation really struggle with fulfilling ourselves through our work and how you can overcome that challenge! 2020-07-2602 min

How We Got Here - Career StoriesHow Pauleanna Reid Got Her First Celebrity Client for Her Ghost-Writing ServicesIn this short clip, Pauleanna Reid talks about how she got her first client for celebrity ghostwriting. It came by way of a mentor and further demonstrates how important it is to have mentors and sponsors in your life. because if you execute against their advice, they can connect you with the right opportunities. Pauleanna also worked as an executive assistant in an early part of her career. She didn't realize it, but she was actually doing ghostwriting for the CEO's that she was assisting. You never know how a previous job can contribute to a new o...2020-07-2603 min

How We Got Here - Career StoriesPauleanna Reid on the difference between self-worth and market valueIn this short clip, I chat with Pauleanna Reid, an accomplished author, public speaker, and mentor about how she vaulted herself into the world of professional writing. The story she shares is really important for everybody to hear. She met with a mentor. She executed the mentor's advice over a long period of time and it turned into a bigger opportunity for her. She talks about the distinction between self-worth and market value. You may know that you're a really strong writer, programmer, etc. but if the market doesn't know about your capabilities, you're not going to ge...2020-07-2103 min

Tea with Mike85. From an Economics background to working in Product Management, an Interview with Jonathan TorreyJoining me for this episode of Teawithmike was Jonathan Torrey. Jonathan talks about how his love for Economics, Sports Cards, Marketing, Advertising, Podcasting, Statistics, Self- Learning, People, and how he has used these skills to develop a career working in Marketing and Advertising in the Automotive Industry while running a Podcast on the side. A theme of the show was through one thing you can learn many things. Find the Teawithmikeshow through: Website: http://teawithmike.com Podcast: https://anchor.fm/michael-johnson933 Facebook: https://www.facebook.com/TEAWITHMIKEJ/ 2020-07-1641 min

How We Got Here - Career StoriesTom Leveen - Author, Teacher and Speaker on being a creative, overcoming challenges, and finding ways to stay true to your goalsIn this full-length interview, I chat with Tom Levine. Tom is an author, teacher, and speaker. He's written for Spawn, he's published novels, and one of his books just got picked up for a movie script. In this conversation, we talk about how Tom got to where he is today and how it's a little bit difficult to be a creative when you're putting out work into the world. We talk about overcoming challenges and finding vessels for your overarching goals. Tom talks about a day in his life, and he gives a lot of really great p...2020-07-0652 min

How We Got Here - Career StoriesAuthor Tom Leveen on Getting a Movie Script Deal for One of His NovelsIn this short clip, I chat with author Tom Levine, about how one of his books got picked up for a movie script. He talks about how that came about, but more importantly, he talks about how he doesn't expect this to be a big box office hit. What he is trying to do is just pilot and test something new to see if it might be an opportunity for him in the future and our full interview we talk about how his overarching goal is to be a storyteller. Tom is really good at is executing a...2020-07-0605 min

How We Got Here - Career StoriesHow Author Tom Leveen Got a Gig Writing for SpawnIn this short clip, I chat with author Tom Levine, about how he came into a gig writing for the comic book Spawn. This gig was a really big deal and reveals a very important career growth trick hack tip: what's important about Tom getting this gig is it was partially because of someone he knew, but it was mostly about the fact that that person knew Tom's abilities, and knew what he was interested in. You could be the best author or the best anything in this world, but if nobody knows your intentions and your g...2020-07-0604 min

How We Got Here - Career StoriesAuthor Tom Leveen on Executing an Overarching GoalIn today's short clip. I chat with author Tom Levine. Tom has been really successful in his career so far - he's written for Spawn, he's published novels and one of his books just got picked up for a movie script. One of the narratives that emerge in my conversation with Tom is that he's always adapting to new environments and he's continually testing different channels and formats. This is unique advice that I don't hear a lot from creatives and I think anybody who's aspiring to be an author, a communicator, or a content creator needs to hear t...2020-07-0603 min

How We Got Here - Career StoriesCassidy Petit Marketing and Operations at Hula, Psychology ‘19In today’s episode, I chat with Cassidy Petit, a recent UVM graduate who’s working for Hula, a new co-working space and tech accelerator being constructed to build a community that fosters economic growth in Burlington, Vermont. The company has a big mission: to put Burlington, Vermont on the map as a hub for start-ups and technology companies. Cassidy is at the center of this as she’s responsible for marketing and operations and making sure the existing community of Burlington and its students know what opportunities are available. We share her story of how sh...2020-06-2130 min

How We Got Here - Career StoriesHow to turn challenges into opportunities with Cassidy Petit ‘19 Marketing and Operations at HulaIn this short clip, I ask Cassidy about her challenges working at Hula. The way she responds is the exact way you want to respond to a question like this in an interview. She talks about how being on a small team in fluid roles can be challenging, especially when it requires her to take on work she’s not familiar with, but she repositions it as an opportunity for her to grow. It’s this type of growth-mindset and not fearing new challenges that will help her grow in her career, and if you take...2020-06-2103 min

How We Got Here - Career StoriesThe opportunities in Burlington, Vermont with Cassidy Petit ‘19 Marketing and Operations at HulaIn this short clip, Cassidy and I talk about Hula’s mission and the benefits of living in Burlington, Vermont. For students out there listening, there is a vibrant technology scene in Burlington and offers a quality of life that is unrivaled in most other areas. Dealer.com, the anchor tech company in Burlington, was acquired for $1 billion and has seeded the ground for the second wave of new companies and economic growth. In a city of just over 40,000 people, that’s a big deal. Cassidy points out that many entrepreneurs who move to Vermont are l...2020-06-2106 min

How We Got Here - Career StoriesGabriel Appleton, Co-founder at VumonicIn today’s episode, I chat with entrepreneur Gabriel Appleton, co-founder of Vumonic, a market intelligence tool used by the world's leading strategy teams. We talk about how authentic curiosity led him to his first venture at a storage company, one he joined despite having accepted an offer at the Economist. He helped to grow the storage company and eventually he and his business partner sold it. After the sale, Gabriel moved to India and met his future business partner to co-found Vumonic. His story is one of tenacity, staying true to yourself and is a...2020-05-2743 min

How We Got Here - Career StoriesGetting a new company off the ground with Gabriel Appleton, Co-founder at VumonicIn this short clip, Gabriel talks about how he validated the business idea for Vumonic and what he did to get the company off the ground. New companies are always faced with the chicken or the egg problem of needing investment to launch a product but needing a product to get the investment. In this case, Gabriel and his business partner applied to a start-up accelerator, got in, and got their company off the ground.2020-05-2706 min

How We Got Here - Career StoriesCuriosity can open doors for your career with Gabriel Appleton, Co-founder at VumonicIn this short clip, Gabriel shares a story of how he ended up working at his first start-up, All College Storage. When he got on the phone with the company founder, he didn’t do anything fancy, he just showed up, asked thoughtful questions and a door opened for him. Gabriel mentions that his curiosity has opened other doors for him in his personal and professional life as well, citing that it led him to co-founding his current company, Vumonic.2020-05-2703 min $How We\'re Getting There - From College to Career$ How We're Getting There - From College to CareerCarli lands a job! - Episode 7In this episode, Carli shares the exciting news that she has landed a job! Carli was advanced in the interview process for two other positions, but after consulting her personal board of directors, decided to move forward as a Digital Marketing Associate at an up-and-coming marketing agency. We talk about how she handled notifying the other companies of her decision, and dive into the things she considered in taking this position. Whenever we get a job offer, it may be tempting to accept immediately, but Carli took all the right steps before doing...2020-05-1133 min

How We Got Here - Career StoriesJacqueline Cardoza, MPH Disaster Epidemiology ORISE Follow at the CDCIn today’s episode, I chat with Jacqueline Cardoza who currently works at the CDC and is soon to be taking on a new role at FEMA. Jacqueline had intentions of being a change maker starting back in college and she’s living up to that dream. She shares her story from undergraduate experiences to attending graduate school at the University of Michigan, and ultimately ending up at the CDC. She also talks about how it’s okay to not know your path and the importance of trying things to help give you more clarity. ...2020-05-1045 min

How We Got Here - Career StoriesHow Jacqueline Cardoza, MPH landed a fellowship with the CDCIn this short clip, Jacqueline shares how her proactivity and networking skills opened the door for her at the CDC. The more you put yourself out there, the more likely you are to connect with people who can help you achieve your goals. Enjoy!2020-05-1003 min

How We Got Here - Career StoriesYou don’t need to know everything, but you need to know how to seek out the answers with Jacqueline Cardoza, MPH Disaster Epidemiology ORISE Follow at the CDCIn this short clip, Jacqueline talks about her application to a graduate program. As she went through this process, her undergrad professors asked her why she wanted to choose this path. Her answer was that she wasn’t if this was right for her, but she was interested in it and needed to pursue grad school to validate or invalidate that interest. The lesson for us all here is that we don’t know what we don’t know. Sometimes, you just have to try something, you never know if it’ll be a fit. Ja...2020-05-1006 min

How We Got Here - Career StoriesWhy mentorship is mutually beneficial and tips for finding the right mentor with Yvonne Prang MBA ‘97, Senior Director, McDonald’sIn this short clip, I chat with Yvonne Prang about her experience as a mentor and she offers specific advice on how to find a mentor. What I really like about this episode is that we get the perspective from a mentor - why she gives back, and how she benefits from it too. A lot of us think mentorship is a one-way street, but it really is a mutually beneficial relationship. Enjoy!2020-05-0403 min

How We Got Here - Career StoriesHow do you maintain work / life balance? with Yvonne Prang MBA ‘97, Senior Director, McDonald’sIn this short clip, Yvonne gives some really great insight into how she approaches maintaining work-life balance. She is very self-aware, and that helps to inform her strategies for coping with a busy schedule and a busy lifestyle. What works for her might not necessarily work for you, so we both encourage our listeners, to be honest with themselves to figure out what works for them, and what doesn’t. Enjoy!2020-05-0204 min

How We Got Here - Career StoriesHow do you handle stressful situations? with Yvonne Prang MBA ‘97, Senior Director, McDonald’sIn this short clip, Yvonne talks about her approach to handling stress. She's had her fair share of people coming to her looking to solve major problems. She talks about making sure that you see the whole picture, how to manage expectations, and how to make sure that you learn from these challenges and improve in the future.2020-05-0204 min

How We Got Here - Career StoriesWhat traits does a good leader have? with Yvonne Prang MBA ‘97, Senior Director, McDonald’sIn this short clip, Yvonne talks about the traits of a good leader - inspiring others, accountability, and leaving ego aside.2020-05-0202 min

How We Got Here - Career StoriesAdvice for young women starting their careers with Yvonne Prang MBA ‘97, Senior Director, McDonald’sIn this short clip, Yvonne and I talk about the differences between men and women in the workplace, how societal views of women have evolved and where they need to go, and she provides detailed advice for young women starting their careers.2020-05-0206 min

How We Got Here - Career StoriesHow do you handle career challenges? with Yvonne Prang MBA ‘97, Senior Director, McDonald’sIn this short clip, I chat with Yvonne Prang about how she handles career challenges, something that is very relevant for all of us today. It’s useful to reposition these challenges as an opportunity to learn and push ourselves outside of our comfort zone while balancing what needs to be done today with our longer-term goals. Enjoy!2020-04-2902 min $How We\'re Getting There - From College to Career$ How We're Getting There - From College to CareerEpisode 3 - Kylie Hanley ‘20 Parks, Recreation and TourismIn today's episode, Kylie provides an update on what's been going on for her the past couple of weeks and we talk about a pivot in her career search strategy. One of the questions that we dive into is whether or not she should start to look at part time jobs. The answer is always going to be about your happiness. When you're looking at job descriptions, how do you feel? Are you smiling? Does it really resonate with you? You have to do what's best for yourself, so we talk about some strategies of how...2020-04-2829 min $How We\'re Getting There - From College to Career$ How We're Getting There - From College to CareerEpisode 6 - Carli Riibner ‘20 Business Administration - Marketing Focus Today's episode with Carly is a really exciting one. Last week she talked about having an upcoming interview for a sales role, and we talk about how it went, specific questions she was asked, and how she responded to a salary request question. We also talk about another interview she's had with another company. She's been executing against my advice and has opened up so many doors for herself. She's likely going to have a fourth interview because there's a new company that is creating a role, which she found out during a networking call! 2020-04-2834 min $How We\'re Getting There - From College to Career$ How We're Getting There - From College to CareerEpisode 5 - Carli Riibner ‘20 Business Administration - Marketing FocusIn the 5th episode of the series with Carly, we have some really exciting updates! Last time we talked about how she executed against my networking advice and ended up getting a few application referrals. She's had an interview since our last chat with a small marketing agency and is waiting to hear back if they're going to be able to hire her. She also has another interview coming up and there's a potential third interview on the horizon. In 6 weeks, Carly's had four job application referrals. She's had a number...2020-04-2837 min

How We Got Here - Career StoriesMeghan Rowe, Co-Founder / Co-Owner White Leaf Provisions ‘03 Fine Arts and Art HistoryIn this episode, I’m joined by Meghan Rowe, co-founder of White Leaf Provisions, an organic regeneratively farmed food line. Meghan is an entrepreneur creating a new category, but it took time for her to figure this vision out. She went from being unhappy at an advertising agency, to moving to Key West, Florida and staying there for 4 years working side gigs and launching a photography business, to eventually starting a business. Things to look for in Meghan’s story: Honest signals that New York City was not the right city for...2020-04-2352 min

How We Got Here - Career StoriesHow'd you get the idea for your business? With co-founder of White Leaf Provisions, Meghan Rowe.In this short clip, Meghan talks about the origin of her idea for a business. Like many other business origin stories, Meghan was facing a problem with seemingly no solution. We talk about what she did immediately after the idea struck to further validate her concept. That business now sells products distributed by Whole Foods, Wegmans and other natural grocers. Make sure to check out her full episode for the full story :)2020-04-2304 min

How We Got Here - Career StoriesHow to Let Life Come to You - with Meghan Rowe, co-founder of White Leaf ProvisionsIn this special clip, Meghan Rowe, co-founder, and co-owner at White Leaf Provisions shares her story of visiting Charleston, South Carolina, and knowing she wanted to move there not even 8 hours after arriving! After she made that decision, things just fell into place for her. We talk about the larger lesson from this story - if you are pursuing something and things just start to fall into place for you, lean into that. Conversely, if you are constantly hitting dead-ends, it might be time to rethink your approach or make a pivot. 2020-04-2306 min $How We\'re Getting There - From College to Career$ How We're Getting There - From College to CareerEpisode 4 - Carli Riibner ‘20 Business Administration - Marketing FocusIn today's episode, Carli fills me in on how her networking conversations have been progressing with the people I've referred to her. She goes into detail on what exactly happens in those calls, the questions she asks, and how she follows-up. Carli is starting to make real progress - her connections are opening doors for her and she is starting to get referrals to jobs and has an interview coming up! Make sure to follow along to hear what happens. 2020-04-2237 min

How We Got Here - Career StoriesSerene Meshel-Dillman Documentary Filmmaker ‘85In today’s episode, I am joined by documentary filmmaker Serene Meshel-Dillman. Serene has directed Getting to The Nutcracker and The 5th Dementia with more documentaries on the way. We share her story as she was on the path to becoming a lawyer, but decided it wasn’t the right fit for her. By wild circumstance, she was able to land her first job as a production assistant in Los Angeles. We discuss her rise through the ranks in commercial film, her favorite commercial she helped to produce and how she ended up dire...2020-04-1958 min

How We Got Here - Career StoriesWhat was your favorite TV commercial project? With documentary filmmaker Serene Meshel-DillmanIn this short clip, documentary filmmaker Serene Meshel-Dillman talks about her favorite experience working in television commercial production - a Miller beer commercial that featured a group of athletes, musicians, and other famous people. The reason Serene enjoyed the experience so much is that she didn't know who most of those people were and was able to interact with them normally. There's a key lesson here - at all times of our career, we're going to meet people who we are fans of, who may be very well-known and might even be famous. It could ev...2020-04-1903 min

How We Got Here - Career StoriesYvonne Prang MBA ‘97, Senior Director, McDonald’sIn today’s episode, I chat with Yvonne Prang, a Senior Director at McDonald’s who oversees teams across 19 countries! Yvonne and I cover a range of topics in this episode, including how to maintain a work-life balance, mentorship, career challenges, traits of good leaders, and advice for young women starting their careers. She also gives us her secrets to success :) It’s rare to get the opportunity to chat with a Senior leader and get their perspective on a range of topics in this setting. 2020-04-1434 min

How We Got Here - Career StoriesWhat are the secrets to success? With Yvonne Prang MBA ‘97, Senior Director, McDonald’sIn this short clip, I chat with Yvonne Prang, a Senior Director at McDonald’s who oversees teams across 19 countries! Yvonne talks about how she defines success and why she specifically feels successful today. She also sheds some light on what her secret ingredients are to be successful. These are things you can start applying in your life today! You don’t want to miss this one!2020-04-1403 min $How We\'re Getting There - From College to Career$ How We're Getting There - From College to CareerWhat should you do if the companies you want to work for aren’t hiring right now? Episode 2 Preview with KylieKylie has aspirations to work in hospitality and tourism, one of the hardest hit industries by COVID-19. Kylie and I discuss creative ways that she can help those businesses, while sharpening her skills, differentiating herself and giving herself the best possible chance to work with those companies during tough times. Be sure to check out her full episode, as we discuss even more strategies and tactics to accomplish her goals!2020-04-1305 min $How We\'re Getting There - From College to Career$ How We're Getting There - From College to CareerHow do you reach out to people when you aren’t sure how they’ve been affected by COVID-19? Episode 2 Preview with KylieIn this Episode 2 preview, Kylie and I talk about how to reach out to people who may have been affected by COVID-19. Everyone is impacted by this in some way, and it’s important to make sure you are thoughtful and empathetic when you reach out. We talk about exactly how to do that in this clip. Enjoy!2020-04-1304 min $How We\'re Getting There - From College to Career$ How We're Getting There - From College to CareerHow do you go from networking calls to action items? with Carli Riibner ‘20 Business Administration - Marketing FocusCarli, originally from Washington D.C., is a Senior at the University of Vermont studying business administration with a concentration in marketing. In this short preview clip, Carli and I discuss how to transition from networking introductions to more action-oriented items like getting an application referral, a review of your resume, suggested jobs to apply for and who else someone might be able to connect you with in his / her network. We go over specific questions to ask during those calls, and I offer my insight on why companies hire people in the first place...2020-04-1307 min

How We Got Here - Career StoriesHow do you market a healthcare technology start-up? with Matt Buder Shapiro, Co-Founder and Chief Marketing Officer at MedPilotIn this special edition episode, Matt and I spend the next few minutes talking about how he goes about marketing a healthcare technology company. The strategies are very similar to other verticals, but the tactics he takes given his industry are much different. He details that and more in our chat. We also give advice that applies to students, alumni business owners and marketers about how powerful joining the conversation can be. This is something you can do RIGHT NOW. Listen for more details :) Enjoy!2020-04-1205 min

How We Got Here - Career StoriesHow to Handle Rejection in a Job Search with Melanie Lewis ‘17 Integrated Marketing Activation at NickelodeonIn this short clip, Melanie and I discuss her experiences seeking full-time permanent positions after taking the summer off post-graduation. During this time, she interviewed at numerous companies, facing a lot of rejection, but powered through, taking an internship initially, and eventually landing the full-time role she was seeking. This is incredibly important for students to hear - you will face rejection. Melanie talks about the biggest differences between college and the real world, and simply having this awareness can leave you better prepared than you otherwise might be. Enjoy!2020-04-1004 min

How We Got Here - Career StoriesMatt Buder Shapiro, ‘12 Co-Founder and Chief Marketing Officer at MedPilot, Community Development and Applied EconomicsIn today’s episode, I’m joined by Matt Buder Shapiro, co-founder and Chief Marketing Officer at Medpilot, a 40-person healthcare technology company based in Cleveland, Ohio. Matt shares his career journey from early entrepreneurial aspirations to landing his first advertising internship with no experience, which helped him realize he had a passion for sales and marketing, to founding a technology company focused on easing the burden of billing for healthcare providers, patients, and insurers. We talk about Matt’s interviews at big marketing firms in New York City - some went well, some didn’t. 2020-04-0752 min

How We Got Here - Career StoriesHow can you get real with yourself to figure out if you are truly passionate about something? with Matt Buder Shapiro, ‘12 Co-Founder and Chief Marketing Officer at MedPilotIn this special edition episode, Matt Buder Shapiro, co-founder and Chief Marketing Officer at Medpilot, and I spend 4 minutes talking about how Matt discovered his passion for advertising and marketing. We talk specifically about what behavioral changes occurred that validated his realization of the skill-set he wanted to pursue. Matt's example should give you some practical examples to understand what actions to look for in yourself if you are truly passionate about something. Sometimes we get caught in a false positive - thinking we like doing x, y or z because it's trendy, sounds cool, or that...2020-04-0205 min

How We Got Here - Career StoriesAlex Litwin ‘12 Global Platform Partnerships, Stripe, History MajorIn today’s episode, I am joined by Alex Litwin. This episode is an hour in length, but I promise you, it’s worth every single minute. Alex embodies two really important qualities young people should strive for: Listen to, and be honest with, yourself. Give yourself permission to pursue your honest intentions. Throughout this story, you’ll hear a lot about Alex listening to himself and not being afraid to share his goals. Whether it was choosing his major, taking time off from school, wanting to live in San Fr...2020-03-311h 04

How We Got Here - Career StoriesHow did an MD learn how to sell? Practical tips you can use with Christopher Sikora '11In today's special edition episode, I'm featuring a clip from a previous episode with Christopher Sikora, MD '11 who now works in sales. Christopher was a biology major at UVM and went on to get his Medical Degree. He made a career pivot into sales and we talk about how he did that, starting back with his experiences recruiting for a fraternity while in college. We break down some of the core tenets of what sales is and how you don't necessarily need a sales job initially to learn the ropes and be suc...2020-03-2905 min

How We Got Here - Career StoriesLanding an internship in broadcast journalism and making the most of it with Sara Welch '90 Reporter at KTLAIn this short clip, Sara talks about how she landed an internship in college at WCAX, a local news station. It wasn’t only landing the job that set her on a path toward becoming a reporter in Michigan, Connecticut and eventually Los Angeles, but what she did when she got there. Sara’s story is interesting because she was a Political Science major, but her internship and early career experiences were effectively like a grad school for her, teaching her the skills to make it in broadcast journalism. You’ll learn valuable lessons about how to...2020-03-2805 min

How We Got Here - Career StoriesYou need the job to get experience, but need experience to get the job - what do you do? With Melanie Lewis ‘17 Integrated Marketing Activation at NickelodeonIn this short clip, Melanie and I discuss the Catch-22 of applying and interviewing for a job that requires experience but you need that job to get experience. Melanie talks specifically about what she did in this situation, how she succeeded and what you can start doing today to have some success. She did two really important things that can help you, even if you haven’t had any internships: she looked back at the experiences she had (going back to high school), repositioned those experiences to fit the job she applied for, and practiced in...2020-03-2805 min

How We Got Here - Career StoriesShould you formally ask someone to be your mentor? - w/ Alex Litwin ‘12 Global Platform Partnerships at Stripe.In this special 4-minute preview episode of the show, Alex and I talk about the mentorship he received while at VaynerMedia from CEO Gary Vaynerchuk (look him up if you haven’t heard of him) and now Chief Heart Officer Claude Silver. We talk about finding a mentor, what’s important in mentorship, and whether or not you should formally ask someone to be your mentor. I’ll be doing more snack-size podcast clips like this going forward! Be sure to look out for the full episode airing next week. 2020-03-2604 min

How We Got Here - Career StoriesMelanie Lewis ‘17 Integrated Marketing Activation, Nickelodeon, Public CommunicationIn today’s episode, Melanie Lewis ‘17 joins me to share her story of early leadership and internship positions in school, studying abroad and challenging herself, and her push to land a full-time job in New York City. As a recent grad, Melanie brings a lot of detail to her story and I’m so excited for students and other alums to listen. Melanie is a rockstar reflected by her career thus far, and while she held internships early on in her college career, her path to full-time work in New York City was humbling. She talks...2020-03-2437 min

How We Got Here - Career StoriesSara Welch ‘90 Reporter at KTLA, Political ScienceToday’s episode is a very special one for me. Sara Welch ‘90 Reporter at KTLA joins the show to talk about her career journey. The reason this episode is so special is that it’s just as much about the UVM community as it is her story of moving from smaller TV markets to a large one in Los Angeles. In preparing for our interview, Sara and I also discovered that we lived in the same apartment on Buell Street just some years apart. If there were ever a sign from the universe that t...2020-03-1834 min

How We Got Here - Career StoriesShannon Deegan ‘87 Senior Director, Google, Psychology and Political Science MajorIn this episode, I’m joined by Shannon Deegan, Senior Director of Google to share his career journey - from a professional hockey career cut short to advising the Prime Minister of Canada, to his current role managing one of Google's biggest projects in finding and creating innovative workspaces for its employees. This interview really hit me differently - Shannon has held leadership roles at one of the best companies in the world, with very high-level responsibilities. And do you know what we talk about the most on this episode? Empathy. Being a good human. Ki...2020-03-1136 min

How We Got Here - Career StoriesMandy Sugrue ‘08 Communications Manager, Facebook, Public Communications MajorOn today’s episode, Mandy Sugrue, Communications Manager, Health at Facebook joins me to share her career journey - one that started with her struggling a bit as a high school student, to trying a variety of different paths - from wanting to become an actress to a social worker, ultimately ending up in communications. Mandy embodies trying different things to figure out what you truly enjoy and want to do. She also shares a story of pursuing graduate school because she trusted her gut, and it opened new doors for her she couldn’t have pictured befo...2020-03-0346 min

How We Got Here - Career StoriesMaya Perry '13 Marketing Manager at cnvrg.io CDAEMoving to a new country, trial, and error and why context matters with Maya Perry, marketing manager at cnvrg.io in Jerusalem, Israel. In this episode of the show, we talk about how Maya became in charge of marketing for a company that just received $8 million in funding despite not having all the prior experience required. She was employee #3 at a now 30-person company! We also talk about the following topics: Exposure to different roles and responsibilities early on can help you figure out what you like and don’t like. Conte...2020-02-2550 min

How We Got Here - Career StoriesChristopher Sikora, MD UVM '11, Inside Sales Rep at UltraLinq Healthcare, BiologyThe importance of leaving your comfort zone, pushing through negative feedback and fighting for your goals with Christopher Sikora, MD. A 2011 grad, Christopher majored in Biology, went on to medical school in a different country, and never gave up on his dream of improving medicine by pivoting his career into sales. In this episode, we talk about a number of topics: Pushing past negative advice and feedback. Why one bad grade (and sometimes more) won't ruin you! Packing a bag with two weeks of clothes to interview at a school in a...2020-02-1944 min

How We Got Here - Career StoriesGina Frontino '16 Food Safety and Quality Manager, Nutrition and Food ScienceNetworking with your professors, overcoming rejection and being clear about what you want with Gina Frontino, a 2016 Nutrition and Food Science graduate of the University of Vermont. Gina is a Food Safety and Quality Manager for Fresh Local Produce of Ohio. Her story is one of tenacity and she brings a really interesting perspective to her career journey. We talk about a lot of very tangible strategies including: How to talk about your extracurricular activities in an interview How the extensions office at UVM (not a lot of people know about) hel...2020-02-1331 min

How We Got Here - Career StoriesNicole Boritz '07, Product Lead at Google, Studio ArtUsing an entry-level position to establish a new career path, informal mentorship, and interview tips with Nicole Boritz, a Product Lead at Google. Nicole is a 2007 graduate of the University of Vermont as a Studio Art Major with a double minor in Art History and Advertising. This interview is loaded with practical tips in just 23 short minutes: We discuss the most important thing about choosing a major and how to pick classes (hint: it's about doing what you enjoy so you learn how to show up and commit yourself to a goal). H...2020-02-0723 min

How We Got Here - Career StoriesJake Flood '11, Aviation Project Engineer at WSP, Civil EngineeringRecognizing when a job isn't a fit, applying in a less competitive market and navigating a tough economy with Jake Flood, a 2011 graduate of the University of Vermont who is currently a Civil Engineer. Jake started his career in Vermont but eventually relocated to Hartford, CT where he worked on the Laguardia Airport and is currently an Aviation Project Engineer. On this show, we talk about the following topics: How to recognize when a job isn't a fit, and what to do about it What you can do every single day to build bet...2020-01-3046 min

How We Got Here - Career StoriesSean Breen '17 Account Executive at MapBox - Economics and Environmental ChemistryBuilding Social Proof, Moving to a new city, Getting the President of UVM as a mentor with Sean Breen. Sean graduated from UVM just 2 or so years ago, but he has a lot to share on today's episode. We talk about how a double major in economics and environmental chemistry got into a sales career. We talk about what social proof is and why it matters. We deconstruct LinkedIn networking, and talk about handling high-stakes conversations. We talk about what it's like to move to a new city and how Sean hand...2020-01-2545 min

How We Got Here - Career StoriesJason Parker '11, Senior Program Manager - Dealer.com Business Administration - Marketing ConcentrationPracticing Active Listening, How to Get Promoted and How to Become a Mentor with Jason Parker, a 2011 graduate of the University of Vermont from Auburn, Maine. Jason was a business major with a concentration in marketing with a penchant for Ultimate Frisbee. We talk about a really unique and cool adventure Jason went on immediately after graduation and dive into really useful topics that include: How to best position yourself for a promotion or a role you really want We describe Active Listening and how it can be a gamechanger for your...2020-01-2336 min

How We Got Here - Career StoriesHarrison Wolf CSPO '14, Computer Science and Psychology, Formerly Director of Digital Marketing and Sales at Budnitz BicyclesEmbracing a career transition, taking time off from college, using self-awareness to step back then grow with Harrison Wolf, a 2014 graduate of the University of Vermont with a degree in computer science. Harrison was also Rally Cat for a few years while in school! Harrison spent 6 years working for Dealer.com, a large technology company servicing the automotive industry, before moving over to a start-up selling high-end bicycles, until the company no longer had funds to pay his salary. He is currently in a career transition, which the bulk of this episode discusses. We talk ab...2020-01-2136 min

How We Got Here - Career StoriesMeaghan Winter '17, Product Manager at Wayfair, Business Administration, Computer ScienceLanding a role that you don't know exists, using professor's advice and networking with Meaghan winter, a fairly recent graduate of the University of Vermont, who's already landed a role as a Product Manager at a well-known company based in Boston, Massachusetts. In this episode we talk about a few really great topics that will benefit both students and alumni: How one professor’s quick advice launched Meghan’s career How Meghan landed a role for a position she didn’t know existed while she was in school How networking helped her over...2020-01-1820 min