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Jonny Amos
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The Music Business Buddy
Episode 86: An Interview With Catalogue and Rights Specialist Robin Maddicott
What if the biggest lever on your music’s success isn’t a new single, but the data behind it? We sit down with music catalogue specialist Robin Maddicott to unpack the hidden systems that decide where your tracks land, who discovers them, and how the money finds its way back. From artist-page mapping to remixer credit strategy, Robin shows how small metadata choices create outsized results on Spotify, Apple Music, and beyond.We also lift the hood on catalogue as an asset class. Clean data isn’t just tidy admin; it’s enterprise value. Robin explains why veri...
2026-02-25
39 min
The Music Business Buddy
Episode 85: In Conversation with Primetime TV Composers George Warren and Nico Pacella of Bleeding Fingers
Big‑league scores don’t appear out of thin air—they’re built through craft, collaboration, and choices that balance art and business. I sit down with George Warren and Nico Pacella; two composers from Hans Zimmer's award winning Composer Collective, Bleeding Fingers, to trace how high‑impact music for TV and film gets made. From spotting sessions and temp tracks to the custom sounds that turn a scene into a world; Nico and George break down when they write to picture and when they build suites in advance, how they bank ideas for later, and why sound design has become...
2026-02-18
46 min
The Music Business Buddy
Episode 84: How Duetti Are Enabling Music Creators To Unlock Capital And Control
Money changes the music you can make, and control changes the way you make it. I sit down with Duetti’s Head of Growth, Elliot Bahmoul, to unpack how music creators can sell a slice of their catalogue for upfront cash and pair that capital with genuine marketing muscle. Instead of waiting on a label advance, we explore how creators can fund albums, tours, and studio upgrades while choosing their own collaborators and keeping their options open.Elliot breaks down why music IP has matured into a credible asset class, how streaming stabilised royalties, and why catalogue de...
2026-02-11
24 min
The Music Business Buddy
Episode 83: How Ryan Dickinson Creates and Curates Music For Global Brands
Great music doesn’t have to start from scratch every time. We sat down with Ryan Dickinson, Creative Director at made by ikigai, to unpack how he creates brand-defining music for Adidas, Nike, Samsung, and beyond—without losing the human spark that makes a piece unforgettable. Ryan’s approach starts with clarity: deep questioning, grabbing storyboards, and, when possible, a quick call to surface what clients actually mean. Then he puts sound to picture early. By cutting rough edits that hit narrative beats, he replaces guesswork with evidence and turns subjective taste into a shared decision.The heart...
2026-02-04
32 min
The Music Business Buddy
Episode 82: Napster - The Company That Changed Everything and Made Nothing
A single headline sent me down a rabbit hole: Napster, the name that once shook the music world, is now pausing streaming to chase AI companions and immersive experiences. We unpack what that actually means, tracing the arc from MP3 file sharing and courtroom showdowns to corporate hand‑offs, VR concerts, blockchain detours, and a bold new pitch about social music.We start with the 1999 shockwave that rewired discovery overnight and explore why the industry struggled to catch up. From the lawsuits that ended the original service to the lost decade before streaming stabilised payouts, we map th...
2026-01-28
22 min
The Music Business Buddy
Episode 81: Sonic Branding and Storytelling with Erik Reiff
What if three notes could carry an entire story? I sit down with Erik Reiff, CCO of Black Cat White Cat Music, to unpack how composers build sonic identities for global brands and screens without losing the soul of the music. From Nike to sci‑fi dramas, Erik shows how a tight brief, a clear arc, and a few perfectly chosen sounds can do the heavy lifting that visuals alone can’t.We dig into the real difference between scoring long‑form narratives and crafting short‑form hooks for social feeds, where you have seconds to win attentio...
2026-01-21
33 min
The Music Business Buddy
Episode 80: Marketing and Music Education with Mike King
Want to understand why some young artists accelerate while others stall? We sat down with Mike King—VP of Enrolment Management and Marketing at Interlochen Center for the Arts and longtime music marketing educator—to map the through-line from community and craft to career momentum. Mike shares what makes Interlochen unique: a culture where students “find their people,” learn to live and create at a high standard, and step onto stages with top orchestras and icons.The result isn’t just prestige; it’s a repeatable pathway where skills deepen, networks form, and artistic identity hardens through real-world pressure.We...
2026-01-14
38 min
Ale and the Vale - A Port Vale Podcast!
Fleetwood FA Cup 3rd Round Review (H) 25/26
Bez, Jonny and Steve talk FleetwoodSponsored byJohny’s Micro Pub. Enjoy a pint on St John’s Square in Burslem! AV TimingsAndy’s TravelRepair-GlassesSky Line Hostingx Bez, Jonny and Amos talkSponsored byJohny’s Micro Pub. Enjoy a pint on St John’s Square in Burslem! AV TimingsAndy’s TravelRepair-GlassesSky Line Hostingx Sponsored byJohny’s Micro...
2026-01-10
1h 09
The Music Business Buddy
Episode: 79: Inside Musiversal with Co-Founder Xavier Jameson
What if your next song could jump from idea to radio‑ready with world‑class musicians in the time it takes to finish a coffee? We sit down with Musiversal Co‑Founder and Chief Growth Officer, Xavier Jameson, to unpack a model that flips the remote studio on its head: live, unlimited sessions with a curated roster of elite players and engineers, all inside one membership.Xavier walks us through the workflow that makes the difference. You browse a handpicked roster, book in a couple of clicks, join the live session, direct performances in real time, and get fi...
2026-01-07
43 min
The Music Business Buddy
Episode 78: The Music Business Buddy Highlights of 2025
Year’s end is the perfect moment to trade myths for evidence. We brought together the most useful ideas from the season—data that flips audience assumptions, a calmer path to releasing music that actually moves your career, and a funding shift that weakens the old “advance or bust” story. Keith Jopling spotlights how streaming data exposes who really listens and why waiting until the songs and live set are undeniable saves you from burning momentum. We carry that thread into the studio with a reminder that great records are team sports—writing, performance, production, recording, mixing, and mastering each compo...
2025-12-31
45 min
The Music Business Buddy
Episode 77: Q & A Session
This episode is a Q & A session where I take questions from listeners and provide answers. A range of topics are covered and explored. Tension sits at the heart of modern music careers: protect your rights, move faster, and still make work that feels like you. We take that knot apart with practical guidance on AI, publishing, growth, and the day-to-day moves that actually change your trajectory.First, we separate AI’s ethics from its utility. Training models on copyrighted catalogues without consent or payment is unacceptable, but opt-in, time-saving tools can rem...
2025-12-24
35 min
The Music Business Buddy
Episode 76: Turning a Band Into a Business
The dream is the music. The longevity is the paperwork. We dig into the real steps that turn a tight-knit band into a professional, protected business without draining the joy that brought you together. From first royalty registrations to company formation, we walk through the decisions that keep friendships intact and revenue flowing when momentum arrives.We start where money actually tracks you: collection societies. Learn how to register with your local PRO for songwriting royalties and with neighbouring rights organisations to capture income from recordings played in public. Then we move to your identity. A band...
2025-12-17
31 min
The Music Business Buddy
Episode 75: Connecting Music and Markets with C2 Management CEO Waylon Barnes
What if you could stop guessing your audience and start growing it with proof? I sit down with Waylon Barnes—entrepreneur, musician, and CEO of C2 Management—to map out how modern artists turn attention into a real business. We dig into the mechanics of audience discovery using data and social listening, why so many campaigns miss the mark when they rely on hunches, and the practical steps that make every pound work harder.Waylon pulls back the curtain on a quiet industry shift: labels increasingly outsource marketing to specialised teams, which means independent artists can access the...
2025-12-10
32 min
The Music Business Buddy
Episode 74: Inside Peer Music Publishing with Ralph W Peer
What if a 97-year family legacy held the blueprint for making songs travel further, earn more, and outlast the hype cycle? I sit with Ralph W. Peer, Managing Director at peermusic UK and Australasia and VP for Africa and the Middle East, to explore the legacy of a a century-old global publishing powerhouse. From post‑war royalty runs to today’s data firehose, Ralph opens the black box of publishing so creators can see where value is built.We dig into the art of cross-cultural collaboration and why place still matters. Ralph shares how Australia’s first intern...
2025-12-03
38 min
The Music Business Buddy
Episode 73: The Maverick, The Man and The Pioneer - An Interview with Russell C Brennan
The safest place in music is the middle of the road—and that’s exactly why Russell C Brennan never stands there. We welcome the multi-platform creator behind Future Legend Records to unpack how he built a lasting indie label, broke new artists with daring strategy, and kept control when the majors came calling. From selling 10,000 units in a month by phoning record shops to turning cult TV and film themes into a launchpad for fresh talent, Russell shows how a clear idea and relentless follow-through can bend the market to meet the music.We explore the blue...
2025-11-26
38 min
The Music Business Buddy
Episode 72: How Cruise Gigs Turn Musicians Pro
Ready to turn your music into a steady income without losing your creative spark? I sit down with Lara from The International Musician, to break down the real world of cruise ship performing: who gets hired, how much you can earn, and how ship life can supercharge your skills in months. From orchestra pits to high-energy piano bars, we unpack the roles that exist at sea and the qualities agencies actually look for.Lara explains the pay landscape in plain terms: around $2,000 per month for many roles, up to $6,000 for strong solo entertainers, tips on some American...
2025-11-19
28 min
The Music Business Buddy
Episode 71: Understanding The Role of an Artist Manager
If you’ve ever wondered what a great artist manager really does—and how to know when you’re ready for one—this deep-dive lays out the playbook with clarity and zero fluff. We break down the day-to-day reality of management across business strategy, creative development, and the soft skills that hold a career together when schedules get messy and deals get complex. You’ll hear why the best managers behave like translators and tacticians, connecting A&R, booking, PR, marketing, and finance into one focused plan that preserves your voice while growing your audience.We talk timing and...
2025-11-12
34 min
The Music Business Buddy
Episode 70: How Award Winning Music Supervision Pioneer Frederic Schindler is Fixing a Broken System
What happens when award-winning music supervisor Frederic Schindler takes on the challenge of modernising a broken licensing system? The result is Catalog - a groundbreaking platform that's transforming how music gets paired with visual media.Frederic Schindler has seen it all in his two-decade journey through music supervision. From his early days promoting French culture abroad to winning the Association of Independent Music's 2025 Music Supervisor of the Year Award, he's crafted soundtracks for iconic brands like Chanel, Hermès, and Prada while supervising acclaimed films including Jim Jarmusch produced "Uncle Howard." The disconnect between today's co...
2025-11-05
42 min
The Music Business Buddy
Episode 69: The Virality Trap
The age-old belief that viral social media moments convert seamlessly into genuine fans may be crumbling before our eyes. Drawing from some outstanding research by MIDiA titled "All Eyes No Ears: Why Virality is not building fandom," this episode explores the troubling disconnect between social media visibility and actual music consumption.For years, the music industry has operated on a seemingly logical assumption: create viral content, convert those views to streams, and transform casual listeners into devoted fans. But what if this funnel is fundamentally broken? The research reveals that nearly half of consumers never stream music...
2025-10-29
17 min
The Music Business Buddy
Episode 68: The Social Media Success Story of Rising Artist Anja
Meet Anya Jasmine, a remarkable young musician who's mastered the art of social media growth while building an impressive multi-faceted career. What started as consistent guitar content on Instagram unexpectedly blossomed into viral moments and a substantial following that's opened doors throughout the music industry.Anya breaks down her accidental social media success with refreshing honesty, describing how she treated posting like "putting lottery tickets in" - the more quality content shared consistently, the greater the chances of algorithm success. After years of persistence, she began seeing patterns in what worked, particularly with trending audio clips that...
2025-10-22
34 min
The Music Business Buddy
Episode 67: A Producers Playbook
The world of music production has undergone a remarkable transformation. Gone are the days when producers were confined to traditional recording studios, working exclusively with signed artists. Today, the landscape offers a rich tapestry of opportunities that extend far beyond conventional production work.In this eye-opening episode, I dive deep into the multiple pathways available to modern producers, revealing how diverse the role has become. One fascinating aspect we explore is how the same title—"producer"—can encompass wildly different responsibilities depending on the project. For some artists, you might simply polish an existing demo; for others, you...
2025-10-15
28 min
The Music Business Buddy
Episode 66: An Interview with K-pop A&R Music Publisher Kristin Hurst
Unlocking the secrets of the East Asian music markets requires insider knowledge, passion, and a forward-thinking approach. Join host Jonny Amos as he speaks with rising music industry professional Kristin Hurst, who serves as A&R for K-pop, J-pop, and C-pop at both DWB Music and ARC Music Publishing.Kristin's remarkable journey began with a university K-pop songwriting camp that caught the attention of industry veterans, launching her career at the intersection of Western songwriting and Asian music markets. She shares invaluable insights into the mechanics of pitching songs internationally, including the critical importance of keeping all...
2025-10-08
34 min
The Music Business Buddy
Trailer
Reach out to me ! Support the showWebsiteswww.jonnyamos.comhttps://themusicbusinessbuddy.buzzsprout.com Discord Serverhttps://discord.gg/UktZmTty Instagramhttps://www.instagram.com/themusicbusinessbuddypodcast/https://www.instagram.com/jonny_amos/Emailjonnyamos@me.com
2025-10-03
00 min
The Music Business Buddy
Episode 65: What Happens When Music Collides with the Creator Economy?
Are we witnessing the death of the influencer age? The creator economy is rapidly evolving, and musicians who understand these shifts can position themselves for sustainable success beyond streaming revenues alone.The landscape has dramatically changed since the TikTok boom of 2020-2021, when seven and eight-figure deals were being offered before artists even met with label executives. Today, labels are taking a more measured approach, focusing on where artists might be in three, five, or ten years rather than trying to capitalise on fleeting viral moments.This shift coincides with changing audience preferences. The SXSW...
2025-10-01
17 min
The Music Business Buddy
Episode 64: Inside the World of Music Publishing with DWB Music's Greig Watts
What does it take to build a successful independent music publishing company in today's global market? In this captivating conversation, Greig Watts—the "W" in DWB Music—reveals the unexpected journey that transformed a three-person songwriting team into an international publishing powerhouse.Greig shares the fascinating story of how DWB discovered untapped opportunities in the East Asian markets, particularly Japan, where understanding cultural business protocols proved crucial to their success. "In Japan, it's honourable and loyal," Greg explains. "If someone sends you an invoice, you pay it." This approach to business helped DWB become the leading UK inde...
2025-09-24
44 min
The Music Business Buddy
Episode 63: Web3 Meets Music with IYK CEO Ryan Ouyang
The digital revolution in music is no longer just about streaming - it's now transforming the physical products we cherish as fans. Ryan Ouyang, CEO and founder of IYK, takes us deep into the fascinating world where physical merchandise becomes a gateway to exclusive digital experiences.Ryan explains how IYK's NFC-embedded products allow fans to authenticate ownership and access exclusive content through a simple smartphone scan. What began as a Web3 experiment during the pandemic has evolved into partnerships with major artists like Disturbed and Chance the Rapper. The technology bridges the gap between traditional fan identification...
2025-09-17
38 min
The Music Business Buddy
Episode 62: Understanding Medallion With Music Tech Innovator Matt Jones
What if artists owned the platforms where they connect with fans? Matt Jones, CEO of Medallion, is bringing this radical vision to life with a revolutionary approach to artist-fan relationships.Most musicians face a fundamental problem: they build audiences on platforms they can't control, then struggle to reach those same fans when promoting tours, merchandise, or new music. Medallion solves this by creating artist-owned communities where creators maintain complete ownership of their fan relationships and data.As Jones explains, the current music ecosystem leaves artists capturing just 10% of their economic value – a striking imbalance given th...
2025-09-10
46 min