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Showing episodes and shows of
Jonny Longden
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#THEBIGLIFT
Series 6 Episode 7 - Can experimentation help your organisation achieve sustainable business growth?
This month on #TheBigLift we are welcoming back Jonny Longden, Chief Growth Officer at Speero. Jonny was first on the podcast nearly 4 years ago, and its great to have him back to continue to evaluate the ever changing experimentation landscape. On this episode, Jonny discusses building a strategic framework for achieving sustainable business growth. He outlines his view that experimentation should be treated as a strategic function that can help guide projects within the business through strategy led initiatives. Jonny explores why it is important for businesses to be agile to achieve this and continue learning as they develop...
2025-07-08
43 min
No Hacks: Optimising the Web for AI Agents
167: How Experimentation and CRO Will Evolve in 2025 with Jonny Longden
In this No Hacks Snacks interview, Jonny Longden, Chief Growth Officer at Speero, talked about the evolution of digital optimization and experimentation, discussing how businesses need to shift their mindset by 2025 and beyond. Here are some key takeaways:✨ Redefine experimentation beyond A/B testing: Experimentation shouldn't be limited to just A/B tests and software; it should be a mindset applied across all areas of a business.🧪 Learning from science: Even when controlled experiments aren't possible, using the best available evidence is critical. This is the essence of a scientific approach.🌌 Goal-centric approach: Begin wi...
2025-01-29
08 min
Drapers Talks
Drapers Future of Fashion 2024 - Fashion trends with Boohoo
Fashion trends in the digital era Listen to Jonny as he discusses the fusion of fashion trends and digital technology. Discover how brands can leverage AI-powered tools and emerging platforms to stay ahead of and respond to trends as well as shape market narratives. Jonny Longden - group digital director - Boohoo Group
2024-08-14
32 min
Statements of Intent
18 | You Wouldn’t Treat Your Friends That Way: Customer Experience with Jonny Longden
In this episode of Statements of Intent, host David Mannheim talks to Johnny Longden, Group Digital Director at Boohoo, about the pressures faced by eCommerce companies and how a myopic focus on metrics can undermine the customer experience. They discuss the need to balance short-term business goals with long-term customer needs and nurturing loyalty beyond just conversion rates.Jonny has years of experience building and scaling experimentation strategies from scratch for large businesses like Visa Europe, Sky, and Journey Further. He has practiced innovation in analytics and testing/experimentation, and knows all about how to marry this...
2024-05-08
23 min
No Hacks: Optimising the Web for AI Agents
108: Breaking Out of the CRO Pigeonhole with Jonny Longden
Welcome to No Hacks!In this episode, we welcome Jonny Longden, Director at Journey Further, to discuss the concept of breaking out of the CRO pigeonhole and making experimentation more strategic. With over two decades in the field, Jonny shares insights on the evolution of CRO and experimentation, the importance of integrating creativity with data analytics, and how businesses can use experimentation for strategic decision-making. The episode also touches on the upcoming Experimentation Elite event and the challenges of embedding experimentation into web development.00:00 Introduction and Background02:08 The Evolution of CRO and...
2023-11-15
34 min
Click To Buy
Exploring CRO Experimentation ft Jonny Longden | Episode 7
Becca is joined by Jonny Longden as they explore the key to business success with the help of CRO experimentation. Learn how to fuel innovation, optimize your experiments, create exceptional customer journeys, plus how to foster an experimentation culture, measure ROI effectively, and avoid common customer experience mistakes.
2023-10-03
35 min
From A to B
Why Freaking Out Won't Help with Google Optimize's Sunset
Google Optimize, once a blessing for newbie optimizers, will cease to exist in September. Is this such a bad thing though? In this episode, Tracy and Shiva discuss: 00:00 Intro 04:03 Is the GO sunset panic justified? 08:36 Were Optimize features a stand-in for proper resources? 15:09 Considerations for your next testing tool 21:10 LinkedIn Post of the Week The LinkedIn post of the week is from Jonny Longden: https://tinyurl.com/FromAtoBJonny In this episode we mention Analytics...
2023-07-05
29 min
Help my DTC grow
EP 53. Are You Experimenting Enough? Unlock Success Through Strategic Experimentation - Jonny Longden from Journey Further
Are You Experimenting Enough? Unlock Success Through Strategic Experimentation Jonny Longden, is a renowned expert in Conversion Rate Optimization. With a wealth of experience in digital analytics, Jonny has been instrumental in steering ecommerce platforms to success. Jonny plays a key role at Journey Further, the performance marketing agency, which is known for its clarity-driven approach in delivering results through PPC, SEO, Programmatic, and CRO services. You will get the answers to the following questions: What could be the power and value of experimentation? How to answer serious, big problems with experimentation? How to...
2023-06-26
30 min
Experiment Nation: The Podcast
S3E16: Get Executive buy-in for your CRO program with Jonny Longden
Many businesses approach conversion optimisation by hiring a single in-house practitioner and believing that they can run all aspects of the discipline. But what you also need is Executive buy-in Most CROs are generally very multiskilled because that have had to learn to be so, however this approach typically leaves them frustrated because they lack the buy-in from an executive, support of specialist resources required to take their craft to the next level. In truth, optimisation requires a team of very different skills and ways of thinking. This doesn't mean you have to hire a big internal team, but...
2023-05-13
19 min
GrowthFit by CustomFit.ai
Busting the Common Myths about Testing for Conversion Rate Optimization
The power of CRO experiments lies in making changes in the way the business is run with the learning from these experiments. The ingrained vocabulary of “positive” and “negative” outcomes from experiments can be misleading. All outcomes lead to learning and thereafter making the necessary changes. We had an interesting discussion with Jonny Longden, Conversion Director at Journey Further, about various aspects of CRO. Highlights of the talk: 👉 Developing a mindset to ‘Test Everything’ 👉 Approaching experiments scientifically 👉 A strategic website optimization plan 👉 Importance of statistics in CRO R...
2022-03-11
43 min
Experimentation Masters
EP004 - Jonny Longden - Scaling Experimentation at Sky
Send us FeedbackJonny Longden knows how to implement and scale experimentation programs in complex matrix organisations. In this episode, we discuss how he established and scaled the experimentation team at Sky, including some of the hurdles and challenges he encountered along the way.Jonny Longden is Conversion Director at Journey Further, a performance marketing agency that works with the world’s leading brands, including ASDA, Virgin Money, Moet Hennessy and Airtasker.During his 15-year career of improving websites with strategy, experimentation, and data, he built and led the conversion team at Sky, an...
2022-01-31
51 min
Experiment Nation: The Podcast
The Science of Business with Jonny Longden
Experiment Nation: The Conference Reloaded CRO, experimentation, A/B testing, research, analytics: these things are all parts of a whole which never really gets discussed. What we’re doing is replicating the scientific method in a business context, and yet we can’t see the wood for the trees. Our industry is focused on the individual elements of what we do and how we do it, but not why we do it and the overall philosophy for it. This is part of the reason that businesses don’t give it the traction it deserves; senior business leaders are not...
2021-11-13
19 min
#THEBIGLIFT
Series 2 Episode 6 - Profitability and research should drive CRO, not just winning experiments
"The value of experimentation is that it fuels innovations." says Jonny Longden, the head of of CRO at @Journey Further, who has joined us at #theBigLift podcast today.Jonny shares his vision about what conversion rate optimisation can bring to businesses, and it's not just about the focus on ROI and successful tests. Jonny is confident that using the real customer data you get during experimentation will allow you to transform your business and ultimately make it more profitable in the long run.
2021-09-15
38 min
Marketing Dribble Podcast
Episode 8: CRO with Jonny Longden
This week Rob and Jonny speak with Jonny Longden who heads up the conversion team at performance marketing agency, Journey Further - Working with renowned brands such as Krispy Kreme, Virgin money and Sports Direct. They dive into the topic of Conversion Rate Optimisation (CRO) and cover such topics as Jonny's top tips, the best tools to use, split testing and how CRO has shifted with recent marketing advancements.
2021-09-01
49 min
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
Split Testing and Experiments for Ecommerce Store Owners
If you’re not experimenting in your business, this episode is for you. This episode was like a crash course in experimentation and split testing. Our guest today was Jonny Longden. Jonny is Conversion Director at Journey Further, a performance marketing agency working with the world's leading brands. During his 15 year career of improving websites with strategy, experimentation and data, he built and led the conversion team at Sky, as well overseeing the ecommerce strategy and operations at Principal Hotel Company. In this episode we dived deep into the concepts of Split te...
2021-08-07
1h 03
1000 Experiments Club
A Conversation with Jonny Longden of Journey Further
AB Tasty's VP Marketing Marylin Montoya sits down with Jonny Longden of Journey Further, a performance marketing agency. Jonny believes anyone can do experimentation as long as you have two ingredients: a strong desire and tenacity to implement it.
2021-07-19
46 min
#THEBIGLIFT
Episode 20 - Can you still be passionate about Experimentation after 20+ years?
One thing you learn when you do a lot of testing is that it's very hard to guess what's going to work, things that you have seen as no brainers will surprise you by having a detrimental impact, and things that seemed like they would never work, will have a very positive effect" says Jonny Longden, Co-founder and Director of Journey Further, in today's episode of #theBigLift podcast. Jonny ran his first test in 2008 and has been working in the #CRO space ever since. Jonny discusses key pillars of #conversionrateoptimization such as #dataanalytics, critical thinking, communication skills and business a...
2020-12-02
36 min
CRO.CAFE English
How to embed experimentation into Agile product development, with Jonny Longden
Jonny Longden URL: https://www.cro.cafe/guest/jonny-longden
2020-11-09
59 min