Shows
#THEBIGLIFTSeries 6 Episode 7 - Can experimentation help your organisation achieve sustainable business growth?This month on #TheBigLift we are welcoming back Jonny Longden, Chief Growth Officer at Speero. Jonny was first on the podcast nearly 4 years ago, and its great to have him back to continue to evaluate the ever changing experimentation landscape. On this episode, Jonny discusses building a strategic framework for achieving sustainable business growth. He outlines his view that experimentation should be treated as a strategic function that can help guide projects within the business through strategy led initiatives. Jonny explores why it is important for businesses to be agile to achieve this and continue learning as they develop...2025-07-0843 min
No Hacks: The Mindset Behind Digital Optimization and Growth[SHORT] How Experimentation and CRO Will Evolve in 2025 with Jonny LongdenIn this No Hacks Snacks interview, Jonny Longden, Chief Growth Officer at Speero, talked about the evolution of digital optimization and experimentation, discussing how businesses need to shift their mindset by 2025 and beyond. Here are some key takeaways:✨ Redefine experimentation beyond A/B testing: Experimentation shouldn't be limited to just A/B tests and software; it should be a mindset applied across all areas of a business.🧪 Learning from science: Even when controlled experiments aren't possible, using the best available evidence is critical. This is the essence of a scientific approach.🌌 Goal-centric approach: Begin wi...2025-01-2908 min
Statements of Intent18 | You Wouldn’t Treat Your Friends That Way: Customer Experience with Jonny LongdenIn this episode of Statements of Intent, host David Mannheim talks to Johnny Longden, Group Digital Director at Boohoo, about the pressures faced by eCommerce companies and how a myopic focus on metrics can undermine the customer experience. They discuss the need to balance short-term business goals with long-term customer needs and nurturing loyalty beyond just conversion rates.Jonny has years of experience building and scaling experimentation strategies from scratch for large businesses like Visa Europe, Sky, and Journey Further. He has practiced innovation in analytics and testing/experimentation, and knows all about how to marry this...2024-05-0823 min
Customers Who ClickDemystifying Conversion Rate OptimizationIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In this episode, Jonny Longden, the Director of Digital Experience at Journey Further discusses the misunderstood concept of Conversion Rate Optimization (CRO). He emphasizes the importance of evidence-based decision-making and differentiation in CRO. The conversation also explores common mistakes and the need for a holistic approach. They address the challenge of explaining CRO's value to smaller brands and suggest gradually introducing them to its benefits. The use of Full Story as a CRO tool is recommended, along with investing in expertise.2023-11-2839 min
No Hacks: The Mindset Behind Digital Optimization and GrowthBreaking Out of the CRO Pigeonhole with Jonny LongdenWelcome to nohacks.show!In this episode, we welcome Jonny Longden, Director at Journey Further, to discuss the concept of breaking out of the CRO pigeonhole and making experimentation more strategic. With over two decades in the field, Jonny shares insights on the evolution of CRO and experimentation, the importance of integrating creativity with data analytics, and how businesses can use experimentation for strategic decision-making. The episode also touches on the upcoming Experimentation Elite event and the challenges of embedding experimentation into web development.00:00 Introduction and Background02:08 The Evolution of CRO and...2023-11-1534 min
Click To BuyExploring CRO Experimentation ft Jonny Longden | Episode 7Becca is joined by Jonny Longden as they explore the key to business success with the help of CRO experimentation. Learn how to fuel innovation, optimize your experiments, create exceptional customer journeys, plus how to foster an experimentation culture, measure ROI effectively, and avoid common customer experience mistakes.2023-10-0335 min
From A to BWhy Freaking Out Won't Help with Google Optimize's SunsetGoogle Optimize, once a blessing for newbie optimizers, will cease to exist in September. Is this such a bad thing though?
In this episode, Tracy and Shiva discuss:
00:00 Intro
04:03 Is the GO sunset panic justified?
08:36 Were Optimize features a stand-in for proper resources?
15:09 Considerations for your next testing tool
21:10 LinkedIn Post of the Week
The LinkedIn post of the week is from Jonny Longden: https://tinyurl.com/FromAtoBJonny
In this episode we mention Analytics...2023-07-0529 min
Help my DTC growEP 53. Are You Experimenting Enough? Unlock Success Through Strategic Experimentation - Jonny Longden from Journey FurtherAre You Experimenting Enough? Unlock Success Through Strategic Experimentation
Jonny Longden, is a renowned expert in Conversion Rate Optimization. With a wealth of experience in digital analytics, Jonny has been instrumental in steering ecommerce platforms to success. Jonny plays a key role at Journey Further, the performance marketing agency, which is known for its clarity-driven approach in delivering results through PPC, SEO, Programmatic, and CRO services.
You will get the answers to the following questions:
What could be the power and value of experimentation?
How to answer serious, big problems with experimentation? How to...2023-06-2630 min
Experiment Nation: The PodcastS3E16: Get Executive buy-in for your CRO program with Jonny LongdenMany businesses approach conversion optimisation by hiring a single in-house practitioner and believing that they can run all aspects of the discipline. But what you also need is Executive buy-in
Most CROs are generally very multiskilled because that have had to learn to be so, however this approach typically leaves them frustrated because they lack the buy-in from an executive, support of specialist resources required to take their craft to the next level.
In truth, optimisation requires a team of very different skills and ways of thinking. This doesn't mean you have to hire a big internal team, but...2023-05-1319 min
GrowthFit by CustomFit.aiBusting the Common Myths about Testing for Conversion Rate OptimizationThe power of CRO experiments lies in making changes in the way the business is run with the learning from these experiments.
The ingrained vocabulary of “positive” and “negative” outcomes from experiments can be misleading.
All outcomes lead to learning and thereafter making the necessary changes.
We had an interesting discussion with Jonny Longden, Conversion Director at Journey Further, about various aspects of CRO.
Highlights of the talk:
👉 Developing a mindset to ‘Test Everything’
👉 Approaching experiments scientifically
👉 A strategic website optimization plan
👉 Importance of statistics in CRO
R...2022-03-1143 min
Experimentation MastersEP004 - Jonny Longden - Scaling Experimentation at SkySend us FeedbackJonny Longden knows how to implement and scale experimentation programs in complex matrix organisations. In this episode, we discuss how he established and scaled the experimentation team at Sky, including some of the hurdles and challenges he encountered along the way.Jonny Longden is Conversion Director at Journey Further, a performance marketing agency that works with the world’s leading brands, including ASDA, Virgin Money, Moet Hennessy and Airtasker.During his 15-year career of improving websites with strategy, experimentation, and data, he built and led the conversion team at Sky, an...2022-01-3151 min
Experiment Nation: The PodcastThe Science of Business with Jonny LongdenExperiment Nation: The Conference Reloaded
CRO, experimentation, A/B testing, research, analytics: these things are all parts of a whole which never really gets discussed. What we’re doing is replicating the scientific method in a business context, and yet we can’t see the wood for the trees. Our industry is focused on the individual elements of what we do and how we do it, but not why we do it and the overall philosophy for it. This is part of the reason that businesses don’t give it the traction it deserves; senior business leaders are not...2021-11-1319 min
#THEBIGLIFTSeries 2 Episode 6 - Profitability and research should drive CRO, not just winning experiments"The value of experimentation is that it fuels innovations." says Jonny Longden, the head of of CRO at @Journey Further, who has joined us at #theBigLift podcast today.Jonny shares his vision about what conversion rate optimisation can bring to businesses, and it's not just about the focus on ROI and successful tests. Jonny is confident that using the real customer data you get during experimentation will allow you to transform your business and ultimately make it more profitable in the long run.2021-09-1538 min
Marketing Dribble PodcastEpisode 8: CRO with Jonny LongdenThis week Rob and Jonny speak with Jonny Longden who heads up the conversion team at performance marketing agency, Journey Further - Working with renowned brands such as Krispy Kreme, Virgin money and Sports Direct. They dive into the topic of Conversion Rate Optimisation (CRO) and cover such topics as Jonny's top tips, the best tools to use, split testing and how CRO has shifted with recent marketing advancements.2021-09-0149 min
The EcomXFactor Podcast: Ecommerce, Funnels & CROSplit Testing and Experiments for Ecommerce Store OwnersIf you’re not experimenting in your business, this episode is for you. This episode was like a crash course in experimentation and split testing. Our guest today was Jonny Longden. Jonny is Conversion Director at Journey Further, a performance marketing agency working with the world's leading brands. During his 15 year career of improving websites with strategy, experimentation and data, he built and led the conversion team at Sky, as well overseeing the ecommerce strategy and operations at Principal Hotel Company. In this episode we dived deep into the concepts of Split te...2021-08-071h 03
1000 Experiments ClubA Conversation with Jonny Longden of Journey FurtherAB Tasty's VP Marketing Marylin Montoya sits down with Jonny Longden of Journey Further, a performance marketing agency. Jonny believes anyone can do experimentation as long as you have two ingredients: a strong desire and tenacity to implement it.
2021-07-1946 min
#THEBIGLIFTEpisode 20 - Can you still be passionate about Experimentation after 20+ years?One thing you learn when you do a lot of testing is that it's very hard to guess what's going to work, things that you have seen as no brainers will surprise you by having a detrimental impact, and things that seemed like they would never work, will have a very positive effect" says Jonny Longden, Co-founder and Director of Journey Further, in today's episode of #theBigLift podcast. Jonny ran his first test in 2008 and has been working in the #CRO space ever since. Jonny discusses key pillars of #conversionrateoptimization such as #dataanalytics, critical thinking, communication skills and business a...2020-12-0236 min
The Marketer's DebriefSeth Godin, Katy Leeson, Anne Boden, Bruce Daisley & more — Register Now for Clarity at Speed [live]Clarity at Speed [live] 15 live sessions. 15 minutes each. 15 second summaries. Tune in on Thursday 19 November to learn from the sharpest minds in digital, startups and workplace culture. Register now for free: https://clarityatspeed.journeyfurther.com/ Full line-up: Seth Godin — How to ship creative work Anne Boden, Starling Bank — Banking On It: How I Disrupted an Industry Bruce Daisley, Eat Sleep Work Repeat — The Myth of Resilience Katy Leeson, Social Chain — Making mental health support work from home Dhiraj Mukherjee, Shazam — Designing for uncertainty Pip Jamieson, The Dots — Starting & Scaling: It may not be e...2020-11-1701 min
CRO.CAFE EnglishHow to embed experimentation into Agile product development, with Jonny LongdenJonny Longden URL: https://www.cro.cafe/guest/jonny-longden 2020-11-0959 min