Shows
Jonny Ross Fractional CMO#130 How to Run an Effective Annual Website Review & Reboot Your Blog for 2026In this timely episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni deliver the ultimate guide to conducting a meaningful annual website review as we approach the end of 2025. This isn't about ticking boxes, it's about aligning your website with your business vision, reigniting your passion for blogging, and making strategic adjustments that will set you up for success in 2026.The episode recaps on practical frameworks for structuring your review meeting, identifies what to prioritise versus what can wait, and introduces a powerful mindset shift: one blog for search, one for the...
2025-11-0730 min
Jonny Ross Fractional CMO#129 Why You Still Need a Website (Even If LinkedIn Is Working for You)In this thought-provoking episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni challenge a question that many business owners are quietly asking: "Why bother with a website when LinkedIn is doing the job?" Sparked by a real workshop encounter, the discussion explores why owning your digital real estate matters more than ever, even when social platforms seem to be delivering results. It's all about credibility, control, visibility beyond walled gardens, and future-proofing your business in an unpredictable digital landscape.Jonny and Pascal also tackle the intriguing rise of...
2025-10-1026 min
Jonny Ross Fractional CMO#128 Boost Website Performance with Smarter Video, AI Tools & Core Web Vitals FixesIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a crucial question for website managers: Should you upload videos directly to your website or embed them from platforms like YouTube and Vimeo?The discussion delves into the strategic considerations behind video hosting decisions, performance implications, and how to maximise both user experience and discoverability. Pascal and Jonny break down when to use native uploads versus embeds, and explain the distinct advantages of YouTube for reach versus Vimeo for polish and control.The episode also reflects on Jason Hellerman's five-part...
2025-10-0231 min
Jonny Ross Fractional CMO#127 Website Project Delays, AI-Ready SEO & Essential Trust BuildersIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni address the critical challenge every business owner faces: What do you do when your website project isn't progressing as expected?The discussion provides practical guidance on managing web development relationships, preparing for crucial meetings with suppliers, and ensuring projects get back on track without damaging professional partnerships.The episode also revisits their comprehensive "20 Urgent SEO Actions for the AI Search Era" resource, breaking down why traditional SEO strategies are no longer sufficient and what specific steps you must take to remain...
2025-09-1230 min
Jonny Ross Fractional CMO#126 20 Urgent SEO Actions for the AI Summaries Era, GEO, Content & AuthorityWelcome to this urgent and timely update. With the rise of AI-powered search engines like Google's AI Overviews, ChatGPT, and Perplexity, traditional SEO practices are no longer sufficient. In this special episode, Jonny Ross and Pascal Fintoni provide 20 actionable strategies to help your brand stay visible, relevant, and competitive in the AI summaries era.Key Context: The AI Search RevolutionThe search landscape has fundamentally shifted:November 2022: ChatGPT launchedMay 2024: Google AI Overviews became visible on SERPs, causing click-through rates to drop by 34%May 2025: Google launched AI Mode fully for the USACurrent State...
2025-09-0349 min
Jonny Ross Fractional CMO#125 AI, Storytelling & Sustainability: Boosting Website PerformanceIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni return after a break to tackle three game-changing topics that every website owner needs to understand: the true power of storytelling on websites, key insights from London Tech Week 2025, and the essential AI tools that are transforming how we manage and create website content.The episode explores how storytelling isn't just marketing fluff. it's a fundamental communication tool that can transform your website from a static brochure into an engaging journey that makes your visitors the hero of their own story....
2025-08-0631 min
Jonny Ross Fractional CMO#124 Should You Add AI Chatbots To Your Website? Google I/O 2025 Recap, New Content Tools + moreIn this action-packed episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive into one of the most pressing questions facing business owners today: Should you add AI chatbots to your website? They explore the benefits, risks, and best practices for implementing AI-powered customer service tools without damaging your brand experience.The episode also provides an essential breakdown of Google I/O 2025's key announcements, revealing how the future of search will fundamentally change website traffic patterns and what businesses must do to adapt. From AI-powered search modes to multi-modal queries, Jonny and Pascal...
2025-07-2333 min
Jonny Ross Fractional CMO#123 Who Owns Your Website? Understanding IP, Emotional Branding & Smart Website TweaksIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a critical question that could save your business thousands: Who actually owns your website after it's built? The discussion reveals the shocking truth about intellectual property rights in web design projects and provides a clear framework for protecting your business interests.The episode also explores why the "Ostrich Effect" is destroying brand loyalty during tough economic times, examining research from System1's Jon Evans that exposes two dangerous marketing trends plaguing businesses today. Finally, Jonny and Pascal share powerful automation...
2025-06-1129 min
Jonny Ross Fractional CMO#122 Mastering Customer Avatars, Universal Search & Smart Website ToolsIn this comprehensive episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni address a crucial question from their community about creating customer personas and avatars for website design projects. The discussion explores why most businesses either lack proper customer personas or fail to use them effectively, and provides a practical roadmap for developing these essential marketing tools.The hosts also examine Universal Search Optimisation (USO) - the evolution beyond traditional SEO that acknowledges how users now search across multiple platforms, from TikTok and ChatGPT to Amazon and podcast platforms. Additionally, they showcase...
2025-05-1532 min
Jonny Ross Fractional CMO#121 Website Images & SEO, Backward Design, and Essential ToolsIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni look into website image optimisation for SEO, exploring everything from file naming conventions to compression techniques.The episode also features Purna Virji's backward design approach to content creation, a strategic framework that flips traditional content planning on its head by starting with desired business outcomes rather than keyword research. Finally, Jonny and Pascal share two powerful productivity tools for content creators and provide actionable website improvements you can implement immediately.If you manage a website, create content, or want...
2025-04-1029 min
The Quantum Leopard PodcastEpisode 29: Jonny CollinsJonny Collins is a glorious comedian whose boundless energy is a joy to behold, exploring the fallacies of gender through the lense of their own experience with an absurdist bent. She's the fantastic host of Blizzard Comedy, very much the spiritual Northern sibling to our dear QL, and also a QL competition winner from back in the day!
Alongside a superb set, Jonny talks with host and MC James Ross about gender, the fetishisation of trans bodies and 9/11.
CWs: Experiences of Gender dysphoria, 9/11
EDIT NOTE: Ok, the crowd sound kind of weird during the...
2025-04-0136 minThe Quantum Leopard PodcastEpisode 29: Jonny CollinsJonny Collins is a glorious comedian whose boundless energy is a joy to behold, exploring the fallacies of gender through the lense of their own experience with an absurdist bent. She's the fantastic host of Blizzard Comedy, very much the spiritual Northern sibling to our dear QL, and also a QL competition winner from back in the day!
Alongside a superb set, Jonny talks with host and MC James Ross about gender, the fetishisation of trans bodies and 9/11.
CWs: Experiences of Gender dysphoria, 9/11
EDIT NOTE: Ok, the crowd sound kind of weird during the...
2025-04-0136 min
Jonny Ross Fractional CMO#120 Reignite Your Online Presence: Practical Strategies for Website SuccessIn this milestone 40th episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore practical strategies to make your website work harder for you and reignite your pride in your online presence.From tackling a logo refresh across the entire web, to persuading leadership teams about the true business value of SEO, through to powerful content creation tools and actionable website tweaks — this episode is packed with insights every business owner and marketer will want to hear.If you are serious about improving your brand visibility, online authority, and customer engagement, this is...
2025-03-0531 min
Jonny Ross Fractional CMO#119 Can AI Content Harm Your Google Rankings? Essential 2025 Content Strategies & SEO InsightsIn this insightful episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle one of the hottest topics facing marketing leaders right now: Can AI-generated content harm your Google search rankings? The discussion dives deep into Google’s E-E-A-T guidelines, the risks and rewards of using AI for content creation, and the specific steps you must take to avoid damaging your website’s authority.The episode also unpacks Philip Van Dusen's 2025 Content Marketing Strategy, revealing eight crucial mindset shifts that every CMO, Marketing Director, and CEO needs to understand as we head into the next...
2025-02-0130 min
Jonny Ross Fractional CMO#118 How To Keep Your Website Fresh, Build Trust & Optimise for 2025 SEO SuccessIn this highly practical episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle one of the most common questions faced by marketing leaders: How often should I update my website, and does it really help my SEO? They explore the delicate balance between content freshness and quality, and share actionable strategies you can immediately apply to improve your website’s performance.Jonny and Pascal also discuss Google's latest AI-powered TV announcement from CES 2025, and how emerging AI technology could revolutionise small business marketing. Plus, they reveal two powerful AI tools — Notebook LM and Rytr...
2025-01-1630 min
Jonny Ross Fractional CMO#117 Web Proud: Fresh Content Strategies, Google SEO Updates & AI Tools for Better WebsitesEpisode Summary:In this episode of the 90 Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive deep into actionable strategies for marketing leaders who want to enhance website performance, improve content planning, and stay ahead of SEO changes. Learn how to break out of repetitive company updates, leverage Google's latest Search Console recommendations, use AI-powered tools like Leonardo.ai for visuals, and take simple but powerful actions to improve user experience and lead generation. This is your roadmap to becoming web proud.🔥 What You’ll Learn in This Episode (Timestamps)[00:18] Why website conte...
2025-01-0332 min
Jonny Ross Fractional CMO#116 How to Get Your Team Engaged in Content, Google SEO Updates & Website Speed Hacks📢 Struggling to get your team to contribute content? Want to stay ahead with Google’s latest SEO trends? Looking for simple ways to boost website speed? We’ve got you covered!In Episode 36 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive into practical strategies to engage your team in content creation, reveal the latest Google Search Console & SEO updates, and share must-use tools for website growth and optimisation. Plus, we’ve got exciting news… our book WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again is now live! 🚀🔍 You Ask, We Answer: H...
2024-12-0228 min
Jonny Ross Fractional CMO#115 Choosing the Best Hosting, Boosting SEO with AI & Essential Website Tools🚀 Want a faster, more secure website? Wondering how AI is changing SEO? Looking for the best website tools to grow your business? This episode of the 90-Day Website Mastery Podcast has you covered!Join Jonny Ross & Pascal Fintoni as they dive into website hosting, AI-powered search visibility, and must-have tools to streamline your online presence.🔥 What You’ll Learn in This Episode:🔹 Shared Hosting vs. Dedicated Hosting – Which One is Right for You?✔️ The real impact of hosting on your website’s speed, security, and SEO✔️ How to know if you’re overpaying (o...
2024-11-1632 min
Jonny Ross Fractional CMOHow to Safeguard Your Website Content from Competitors & Boost Small YouTube ChannelsIn Episode 34 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni bring you strategies to protect your website content, insights into YouTube’s latest feature for small channels, and powerful tools to make managing your website easier than ever!If you've ever worried about competitors stealing your case studies, testimonials, or website content, this episode is a must-listen. We also explore how YouTube’s new "Hype" feature helps small creators stand out, and reveal some innovative apps to enhance your web content strategy.What We Cover:1️⃣ You Ask, We Answer: How Can I Pr...
2024-11-0130 min
Jonny Ross Fractional CMO#113 Should Your Website Match Your New Logo? Plus AI Pitfalls and SEO Quick WinsWelcome to Episode 33 of the 90-Day Website Mastery Podcast, the ultimate resource for business owners, marketing managers, and web professionals looking to transform their online presence! Join hosts Jonny Ross and Pascal Fintoni as they share actionable insights, practical advice, and the latest trends in website strategy.This week, we dive into:🎨 Rebranding Your WebsiteShould you update your website’s colours and design to match your new logo and brand identity? Jonny and Pascal explore the pros and cons of a visual overhaul, how to avoid disrupting your user experience, and why SEO c...
2024-10-1730 min
Jonny Ross Fractional CMO#112 Is Your Website Really Mobile-Friendly? Plus, AI Commerce Search & Essential Website ToolsWelcome to Episode 32 of the 90-Day Website Mastery Podcast, your go-to resource for practical website improvement tips. In this episode, Jonny Ross and Pascal Fintoni dive into mobile-first design, AI-powered commerce, and essential tools for website managers. This episode is packed with actionable insights to help you optimise your website for mobile users and stay ahead in the digital world.Key Topics Covered:1. Is Your Website Truly Mobile-Friendly?FAQ: What does "mobile-friendly" really mean? Isn’t it automatic nowadays?Surprisingly, no! Many websites still aren’t optimised for mobile. Jonny and Pascal discuss why a mo...
2024-09-2730 min
Jonny Ross Fractional CMO#111 Navigating a Cookie-less Future & Boosting Website SecurityIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni break down essential strategies to future-proof your website in the evolving digital landscape. Whether you're managing a small business website or looking to improve your site's performance, this episode is packed with practical tips to make your online presence work harder for you.What is a Cookie-less Internet and How Will It Affect My Website?In the You Ask, We Answer segment, Jonny and Pascal explain the move towards a cookie-less internet in simple terms. They discuss the shift away from...
2024-09-1625 min
Jonny Ross Fractional CMO#110 Supercharge Your Website Performance with AI and Expert InsightsWelcome to the 90-Day Website Mastery Podcast, the essential guide to boosting your website's performance and reigniting pride in your online presence. Hosted by Jonny Ross and Pascal Fintoni, this podcast complements our 90-Day Website Mastery Programme by providing actionable tips and expert advice. In our 30th episode, we dive into AI-driven strategies, off-page SEO tactics, and much more.Episode Highlights:Segment 1: You Ask, We AnswerQuestion: Can AI help me with my SEO campaign? Do you have any tips for using ChatGPT or Google Gemini to optimise my website content? (Part 2)Answer: Jonny...
2024-07-0234 min
Jonny Ross Fractional CMO#109 Building a World-Class Business: Insights and Marketing Strategies with Sandy Domingos-ShipleyWelcome to another inspiring episode of The Jonny Ross Fractional CMO podcast! In this episode, Jonny Ross sits down with Sandy Domingos-Shipley, a renowned business strategist and author of the enlightening book "How to Build a World-Class Business One Brick at a Time."With over 20 years of experience, Sandy shares her journey from Canada to the UK, her career development, and the valuable insights she has gathered along the way. Discover actionable strategies on customer focus, leadership, efficient business processes, and effective marketing that you can implement to elevate your business.In This Episode, You...
2024-06-2639 min
Jonny Ross Fractional CMO#108 AI Has Changed SEO: ChatGPT Tips, Successful Podcasting, and Website OptimisationWelcome to Episode 29 of the 90 Day Website Mastery Podcast! In this episode, Jonny Ross and Pascal Fintoni dive deep into how AI is revolutionizing SEO, providing practical tips and tools to help you optimize your website effectively. Whether you're a seasoned website manager or just starting, this episode is packed with valuable insights to enhance your online presence.Episode Highlights00:16 - 00:45 | IntroductionJonny Ross introduces Episode 29, highlighting the importance of making your website work harder and reigniting pride in your online presence. Co-host Pascal Fintoni previews the packed content ahead, emphasizing AI's growing...
2024-06-1231 min
Jonny Ross Fractional CMO#107 AI in Google Search: What It Means for Your SEOJoin Jonny Ross and Pascal Fintoni in Episode 28 of the 90 Day Website Mastery Podcast as they dive deep into the future of SEO in the age of AI. With insights from the recent Google I/O conference, this episode is packed with valuable advice on how AI-driven search results will impact your website and what you can do to stay ahead.Key Segments:1. You Ask, We Answer:Listener Question: "Will AI summaries in Google Search results be a problem for SEO?"Jonny and Pascal discuss the implications of AI-driven search experiences for users and...
2024-06-0631 min
Jonny Ross Fractional CMO#106 The Future-Ready Brand: Mitch Duckler's Blueprint for Tomorrow’s BrandingIntroduction to Future-Ready BrandingWelcome to this enlightening episode of Jonny Ross Fractional CMO, where we dive deep with Mitch Duckler, author and branding expert, into what it takes to build a brand that not only survives but thrives in the future. Discover cutting-edge insights straight from the minds of the world's top CMOs.What is a Future-Ready Brand?Learn from Mitch about the essential characteristics that define a future-ready brand. We discuss the importance of integrating purpose with business goals and how this synergy can drive a brand forward amidst rapid technological...
2024-05-2140 min
Jonny Ross Fractional CMO#105 Maximizing Your Personal Brand and Website Performance: Insights and ToolsWelcome to Episode 27 of the Website Mastery Podcast!Hosted by digital marketing gurus Jonny Ross and Pascal Fintoni, this episode is packed with actionable tips and valuable insights designed to elevate your website's performance and enhance your personal brand. Whether you're tuning in live or catching up later, we're thrilled to have you join us!Personal Branding: To Change Your Domain or Not?Jonny and Pascal kick off the episode by tackling a listener-submitted question about the pros and cons of using personal names as domain names. This discussion is crucial for anyone...
2024-05-1131 min
Jonny Ross Fractional CMO#104 Revitalise Your Blog & Master Your WebsiteWelcome to Episode 26 of the 90-Day Website Mastery Podcast! Jonny Ross and Pascal Fintoni are back with another engaging episode packed with expert insights and actionable advice for website owners and content creators.🔹 Segment Breakdown:You Ask, We Answer: Tackling blogger burnout and content repetition. Feel like you're on repeat with your blog posts? Jonny and Pascal discuss strategies to keep your content fresh and engaging.Website Stories: Unveiling 'The Ultimate Website Toolkit' - a comprehensive guide featuring 50 essential tools to enhance your website. Dive into the creation and curation process behind this invaluable resource.The Web...
2024-05-0730 min
Jonny Ross Fractional CMO#103 Navigating Social Media's 'Penalties,' SEO Priorities for 2024, and Essential Web Tools🚀 Episode Overview:Join Jonny Ross and Pascal Fintoni for a deep dive into effective website strategies and the latest in SEO for 2024. This episode covers practical tips on social media linking, the importance of SEO, and the tools every website manager needs.📌 Episode Highlights:Welcome & IntroductionHosts: Jonny Ross & Pascal FintoniFocus: Enhancing your website's impact and pride in your digital presence.You Ask, We AnswerTopic: Do social media platforms penalize links to external websites?Insight: Jonny and Pascal debunk myths and discuss strategies to use social media effectively without harming your s...
2024-04-1532 min
Jonny Ross Fractional CMO#102 Website Success: Pricing Strategies, Google's Latest Feature & Essential ToolsWelcome to Episode 24 of the '90 Day Website Mastery Podcast' — the audio companion that walks hand-in-hand with the 90-Day Website Mastery Program, where we share actionable advice and insights for you to take pride in your online presence!🎙️ Segments Overview:You Ask, We Answer:The Big Question: Should you share your fees and prices on your website?The Insight: Jonny and Pascal weigh in on this emotionally charged topic, discussing the impact of transparency versus strategic pricing. They share their takes on the delicate balance of revealing costs and adding value to services without presenting just th...
2024-03-2431 min
Jonny Ross Fractional CMO#101 Revolutionising Sales with Empathy: Harry Spaight on Servant Selling and Building TrustIn this captivating episode, Jonny Ross sits down with Harry Spaight, a trailblazer in the world of sales, to explore the profound concept of servant selling. Harry, an acclaimed keynote speaker, author, and podcast host, delves into how leading with dignity and empathy can redefine success in sales. From his early days influenced by mission work to his impactful book "Selling with Dignity," Harry shares his journey and insights into creating meaningful, trust-based relationships with clients. Tune in to discover how servant selling can transform your sales approach, enhance client relationships, and lead to lasting success.In...
2024-03-1739 min
Jonny Ross Fractional CMO#100 Boosting Engagement & Growth: The Power of Blog Comments & Essential Website ToolsWelcome to Episode 23 of the '90-Day Website Mastery Podcast,' where we not only celebrate the milestone of our 100th episode in the Jonny Ross Fractional CMO series but also delve deep into the nuances of website engagement and growth strategies. Join Jonny Ross and Pascal Fintoni as they share their expert insights and actionable tips to empower you and your website.In This Episode:Celebrating 100 Episodes: We kick off this special episode by marking a significant milestone - the 100th episode of Jonny Ross's Fractional CMO podcast series. Reflect with us on the...
2024-03-1132 min
Jonny Ross Fractional CMO#99 Leveraging National Days for Content Marketing & Navigating the Cookie DeadlineHosts: Jonny Ross and Pascal FintoniSegment 1: You Ask, We AnswerDiscussion Topic: The effectiveness of national and international days in content marketing and website traffic generation.Key Takeaways: Jonny and Pascal debate the merits of leveraging these days for marketing strategies. The consensus? They must align with your brand, resonate with your audience, and be part of a broader campaign rather than one-off content pieces.Segment 2: Website StoriesFeatured Article: "Google to Disable Third Party Cookies for 1% of Chrome Users" by Matt Southern from Search Engine Journal.Insights: A crucial discussion on...
2024-01-3032 min
Jonny Ross Fractional CMO#98 LinkedIn Strategies for Women over 40 - Empowering, Confidence and High-Value NetworkingHost: Jonny RossGuest: Karen YankovichEpisode Overview:In this insightful episode, Jonny Ross is joined by LinkedIn expert Karen Yankovich to discuss the unique challenges and opportunities for women over 40 in the world of digital branding and networking. Karen shares her expert strategies on how women can leverage LinkedIn to enhance their professional presence, build high-value networks, and step confidently into their roles in the business world.Key Topics Discussed:Why Focus on Women Over 40:Understanding the need for distinct strategies for women over 40 in digital marketing...
2024-01-2232 min
Jonny Ross Fractional CMO#97 Crafting a Winning 2024 Website Action Plan & Mastering SEO ToolsWelcome to Episode 21 of the '90-Day Website Mastery Podcast'. In this episode, Jonny Ross and Pascal Fintoni dive deep into the essentials of crafting a winning website action plan for 2024. They also explore mastering SEO tools to enhance your website's performance. This episode is packed with actionable advice, insightful discussions, and practical tools to elevate your website in the new year.Segments:Creating a Meaningful Website Action Plan for 2024Jonny and Pascal discuss the importance of a structured and inspiring website action plan.Key focus areas include platform usability, SEO...
2024-01-0631 min
Jonny Ross Fractional CMO#96 Holiday Special: Elevate Your Website in 2024 - Episode 20 of the 90-Day Mastery PodcastWelcome to a festive episode of the 90-Day Website Mastery Podcast with Jonny Ross and Pascal Fintoni. In this holiday special, we wrap up the year with insightful tips and tools to elevate your website for 2024.Timestamps & Segment Overviews:00:00:17 - Opening & IntroductionMerry Christmas and holiday greetings from Jonny and PascalCelebrating the 20th episode and the success of the podcast00:01:20 - Segment 1: You Ask, We AnswerCommunity Question: What to do with low-traffic blog articles?Discussion on the 3 Rs methodology for content optimization: Retain, Rewrite, Remove00:07:33 - Segment 2: Website StoriesReview...
2023-12-2930 min
Jonny Ross Fractional CMO#95 Transforming Brand Narratives - A Masterclass in Strategic EvolutionIn this insightful episode of the Jonny Ross Fractional CMO podcast, we sit down with Jackie Bebenroth, a seasoned brand strategist and the Principal of Muse. Jackie brings over two decades of experience in transforming brand narratives and steering businesses toward success. We delve into the nuances of brand evolution, the power of storytelling, and the groundbreaking 'Productive Distancing' method.Key Points Discussed:The Essence of Branding: Jackie begins by emphasising the importance of brand in business and how it serves as the heart of any enterprise.Storytelling in Brand Strategy: The conversation explores how stories...
2023-12-1230 min
Jonny Ross Fractional CMO#94 Navigating Social Media Controversies, Innovative Marketing Strategies, and Essential Website UpgradesIn this insightful episode, Jonny Ross and Pascal Fintoni explore a range of topics crucial for digital marketers and website managers. From the complexities of social media in a controversial landscape to out-of-the-box marketing strategies and vital website improvements, this episode is packed with actionable advice and thought-provoking discussions.Timestamps & Segments:00:00:15 - IntroductionWelcome and quick catch-up with hosts Jonny Ross and Pascal Fintoni.Brief overview of the episode's content and objectives.00:01:07 - You Ask, We AnswerCommunity Question: "Should I remove the Twitter feed...
2023-12-1132 min
Jonny Ross Fractional CMO#93 Maximise Your Website's Potential: Multi Services, Future-Proofing with AI & Essential Website Tools- Welcome to a special live streaming of the "90-Day Website Mastery Podcast" across Facebook, YouTube, and LinkedIn.- Celebrating our latest program launch and the wrap-up of the Website Best Practice webinar series.- Discover strategies to elevate your website's performance and how to take pride in your digital presence.Do I Need Separate Websites for Different Services?- Listener-driven dilemma tackled: "My business offers various services. Should I have a dedicated website for each?"- Jonny and Pascal debate the merits and considerations of...
2023-11-2830 min
Jonny Ross Fractional CMO#92 Strategic Insights for Business Growth: A Conversation with Kyle Golding🔍 Dive deep into the world of strategic marketing and business growth in this enlightening episode of the Jonny Ross Fractional CMO podcast. Join us as we sit down with Kyle Golding, a seasoned entrepreneur and CEO of The Golding Group.🔹 What's Inside:🧠 Strategic Mastery: Kyle shares his 37+ years of wisdom, offering a treasure trove of insights on building robust marketing strategies and driving business growth.💡 From Band to Brand: Discover Kyle's unique journey from managing music bands to mastering the art of branding and marketing.🚀 Tackling Today's Market: Learn how to navigate the rapidly evolving digital landscape and u...
2023-11-2644 min
The Dave Gerhardt Show#103: B2B Marketing at Strava with Jonny RossJonny Ross is Senior Manager, Brand Partner Marketing at Strava. Jonny has been responsible for building out a global B2B marketing function from scratch at a "consumer" company, and we talk about his role and learnings from his career as a B2B marketer.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is...
2023-11-1745 min
Jonny Ross Fractional CMO#91 Revolutionising Retail: AI's Impact on Connecting Online Ads and Offline Sales🌟 Join us on the Jonny Ross Fractional CMO podcast for an insightful dive into the future of retail marketing with Lewis Rothkopf, Chief Revenue Officer of Pairzon. 🚀🔍 In this episode, we unravel the complexities of connecting online advertising with offline sales measurement and the incredible potential of AI in reshaping marketing strategies. Lewis shares his extensive experience in digital media and ad tech, offering valuable insights into how retailers can leverage data to supercharge customer acquisition, retention, and overall ROI.📈 Discover the secrets behind effective online-to-offline marketing strategies and learn how to measure the real impact of yo...
2023-11-1034 min
Jonny Ross Fractional CMO#90 Social Media Icons Debate, Building Shopper Confidence & Essential Website Tools🎙️ Episode Overview:In this enlightening episode, we dive deep into the debate surrounding the use of social media icons on websites, the art of building shopper confidence, and the must-have tools for every website owner. Join Jonny Ross and Pascal Fintoni as they unravel the intricacies of these topics, backed by behavioral science insights and real-world examples.🔍 Key Takeaways:Social Media Icons - To Use or Not to Use?The importance of having a clear purpose for every element on your website.How to effectively integrate social media icons without distracting from the main...
2023-10-3033 min
Jonny Ross Fractional CMO#89 Unlocking the Secrets of Retention Marketing with Josh TayIn this insightful episode, Jonny Ross dives deep into the intricacies of retention marketing with industry expert, Josh Tay of "No Limit Email." They discuss the importance of customer enablement, the nuance of offers, and how to bridge the gap between brand voice and customer desire.Show Highlights:The Shift in Retention MarketingWhy retention starts even before customer acquisition.The importance of customer experience from the get-go.Offers and Their ImpactDangers of running too many offers and the urgency dilution.Balancing the allure of quick cash...
2023-10-2335 min
Jonny Ross Fractional CMO#88 Mastering Lead Magnets: Boost B2B Landing Pages & Elevate your Website Mission!🎙 Hosts: Jonny Ross & Pascal Fintoni🎧 In This Episode:1. Revisiting the Basics - How to harness your mission statement and brand values to enhance website engagement.2. Lead Magnets: - The evolution and future of lead magnets. - Alternative names to consider: Value offer? Exclusive content? Premium content? - Crafting effective lead magnets by listening to customer queries.3. Landing Pages: - Importance of focusing on pain points rather than merely sectors. - App recommendations for la...
2023-10-1630 min
Jonny Ross Fractional CMO#87 Cracking the Code of Experiential Marketing ROI with Brook JayUnlock the mysteries behind experiential marketing and its ROI in this deep-dive episode with the luminary Brook Jay of All Terrain. With a knack for creating moments that matter, Brook shares her insights on crafting authentic experiences that resonate deeply with consumers.🔍 Episode Highlights:The Evolution of Experiential Marketing: From food and beverage festivals to hyper-targeted in-stadium experiences, discover how experiential marketing has evolved to cater to savvy and discerning consumers.The Power of Authenticity: Brook stresses the value of authentic brand moments that connect with consumers wit...
2023-10-1434 min
Jonny Ross Fractional CMO#86 Scaling D2C Brands with E-Commerce Marketing & Behavioural Science with Kyle Hoffman🎙️ Dive into another exhilarating episode of the "Jonny Ross Fractional CMO" podcast! Join us as we delve deep with Kyle Hoffman, the powerhouse behind Wellow's soaring growth and Director of Growth Strategy at Function Growth.In this episode, we uncover:- 🚀 The Wellow growth story: Bamboo compression socks, sustainability, and big business numbers.- 🧠 Behavioural science's pivotal role in D2C brand strategies. - 💡 Pro tips on scaling Direct-to-Consumer brands sustainably.- 🤖 The tech, resources, and teams D2C brands need to scale exponentially.I...
2023-10-0831 min
Jonny Ross Fractional CMO#85 Making Accessibility a Priority, Navigating AI SEO, & Essential Tools to Elevate Your WebSite! 🚀🖥️Jonny Ross and Pascal Fintoni are back with another dose of actionable insights to make your website an unparalleled success. In today's episode, they dive deep into the significance of website accessibility, the implications of AI in SEO, and introduce tools that can transform your website game.Segments Overview:You Ask, We Answer: The duo tackles the timely question of website accessibility, illuminating its benefits and providing a roadmap to integrate it seamlessly.Website Stories: Dive into Google's evolving stance on AI-generated content and what it means for content creators.The Website Engine Room: A segment...
2023-10-0232 min
Jonny Ross Fractional CMO#84 Lights, Camera, Engagement: Social-First Video, Strategy, and Video AI with Adam Chandler🎙️ Welcome back to another thrilling episode of Jonny Ross Fractional CMO! Today, we're stepping into the world of social-first video, video strategy, and the magic of Video AI with our incredible guest, Adam Chandler, Founder of Reel Film. 🌟Episode Highlights💡 The Rise of Social-First VideoDive into the dynamic realm of social-first video content and why it's a game-changer for engagement.Discover the secrets to crafting captivating social-first video strategies.📈 The Power of Video StrategyExplore the essential components of a successful video strategy that leaves a lasti...
2023-09-2432 min
Jonny Ross Fractional CMO#83 Rewind & Recap: BrightonSEO 2023Introduction to the episode with a unique twist: Host Jonny Ross becomes the guest, and regular co-host Pascal Fintoni takes the lead!Exploring BrightonSEO 2023Jonny shares his exciting journey to BrightonSEO 2023, one of the SEO industry's most anticipated events.Highlights of attending various conference sessions, including insights into TikTok trends, Google updates, and the role of AI in content creation and SEO.The importance of investing in personal and professional development, discussed in the context of Jonny's commitment to staying updated in the SEO landscape.The significance of claiming...
2023-09-2231 min
Jonny Ross Fractional CMO#82 Do I need to know HTML to run my website, and what is it anyway? Plus Prepping for 2024HostsJonny RossPascal FintoniWelcome & IntroductionCelebrating the launch of a new program and the completion of the Website Best Practice Webinar Series.The aim is to make you proud of your website again and help it work harder for you.Segments:You Ask, We AnswerQuestion: Do I need to know HTML to run my website, and what is it anyway?Summary: Discussing the basics of HTML and its role in website management.Key...
2023-09-1929 min
Jonny Ross Fractional CMO#81 Unlocking Brand Brilliance: Strategies for Portfolio Management & Campaigns with Carolyn Walker🎙️ Welcome back to another episode of Jonny Ross Fractional CMO! Today we're diving deep into the synergy between brand building and performance marketing with the amazing Carolyn Walker, CEO & Managing Partner of Response. 🌟Episode Highlights💡 Why performance marketing isn't enough and why you need brand building📊 The importance of having a brand strategy and how it impacts your business metrics, from valuation to talent retention🧭 Carolyn's blueprint for effective brand positioning🌟 Real-world examples of companies who have aced their brand strategy📖 Storytelling: The underrated secret weapon in marketingIn-Depth DiscussionA Balanced Approach to Marketing
2023-09-1235 min
Jonny Ross Fractional CMO#80 The Content Cornerstone: Pillars, Page Load, Personalisation, Mobile and more!Episode 13 of the "90-Day Website Mastery Podcast"IntroductionWelcome to the '90-Day Website Mastery Podcast,' your go-to source for actionable tips and advice on transforming your website into an online destination your customers will rave about! Your hosts, Jonny Ross and Pascal Fintoni, bring you decades of experience in website design and management.You Ask, We Answer 🙋♀️Question: What are content pillars, do they work, and how can I get started?Dive into content strategy with Jonny and Pascal as they tackle yo...
2023-09-0432 min
Jonny Ross Fractional CMO#79 Mastering Website Design: Unveiling the Power of Wireframes and SEO TechniquesThis is Episode 12 of the Mini Series The '90-Day Website Mastery Podcast'Introduction:Welcome to the '90-Day Website Mastery Podcast'!Hosted by Jonny Ross and Pascal Fintoni.Celebrating the launch of the new program and the completion of the Website Best Practice Webinar Series.Rediscover pride in your website with expert insights and advice.Segments:1. You Ask, We Answer:Addressing community questions and online queries.Question for this episode: "What are websites wireframes and do they really help?"Pascal and Jonny explore the...
2023-08-2632 min
Jonny Ross Fractional CMO#78 Unlocking B2B Success: Demand Generation with Deanna Shimota 🚀🎙️ Dive into the world of B2B marketing with Deanna Shimota, the CEO of GrowthMode Marketing and a true B2B marketing maestro! In this episode of "Jonny Ross Fractional CMO", we're peeling back the layers of demand generation, content marketing, and more. 🔍 What you'll discover:- The real difference between demand generation and lead generation.- Common mistakes businesses are making in their marketing strategies.- How B2B buying behaviors are evolving and how to stay ahead.- Crafting a winning demand generation strategy.- Avoiding...
2023-08-2232 min
Jonny Ross Fractional CMO#77 Blogging Survival in the Age of AI, Currys' 40M Views Campaign, and Essential Website ToolsThis is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!THE SEGMENTS:You ask, we answerOne question submitted by the community or researched online (i.e. google instant, Answer The Publ...
2023-08-0532 min
Jonny Ross Fractional CMO#76 Can Avatars help me run my website? AI Powered Search for Search Engine Optimisation and the power of Internal LinksThis is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!THE SEGMENTS:You ask, we answerOne question submitted by the community or researched online (i.e. google instant, Answ...
2023-07-2430 min
Jonny Ross Fractional CMO#73 Can AI Build a Website in Minutes? 22 Content Types, SEO ExtensionsThis is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!THE SEGMENTS:You ask, we answerOne question submitted by the community or researched online (i.e. google inst...
2023-07-0730 min
Jonny Ross Fractional CMO#71 Buying too many Domain Names, Why no one is Reading your Content, Content IdeasThis is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!THE SEGMENTS:You ask, we answerOne question submitted by the community or researched online (i.e. google instant, Answ...
2023-06-1329 min
Jonny Ross Fractional CMO#70 How to find your Web Designer, Long Form Blogging, Implementing H1 Tags CorrectlyThis is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerOne question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and...
2023-05-2630 min
Jonny Ross Fractional CMO#69 Website builders and poor ranking, the new Google AI Search, CRM and Content PlannersThis is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerOne question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:
2023-05-1231 min
Jonny Ross Fractional CMO#68 How often should I blog, 30 years of Internet, Google Search ConsoleThis is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerHow often should I blog?Jonny and Pascal will...
2023-05-0529 minJonny Ross Fractional CMO#67 What to write in 'About Us', Google quality content guidelines, Chat and CTAsThis is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerWhat to write in the ‘about us’ section of a website?
2023-04-2429 min
Jonny Ross Fractional CMO#66 What are the responsibilities of a Website Manager, Repurposing Content, Better RanksThis is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerThe top Google Search for “What are the responsibilities of a website manager?’ are vast...
2023-03-2727 minJonny Ross Fractional CMO#65 The Return of Direct Mail, Storyboards and Fast WebsitesThis is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerThe top Google Search for “what + website” is “what is website design” but the results are so top level...
2023-03-0326 min
Jonny Ross Fractional CMO#64 47% Embarrassed by their Website, Video Editing, GA4 TrackingThis is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerThe top Google Search for “how + website” is “how to create a website” but the results are so misleading and inadequate, Jonny and Pascal share how they hel...
2023-02-2127 min
Jonny Ross Fractional CMO#63 Ep5: Being Proud of Your Website - Website Best Practice SeriesSESSION 5We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.As part of the Website Best Practice Series, in this 5th session we will be focusing on Being Proud of Your Website.Add this to your diary, and we look forward to seeing you there!We will be covering:- Techniques to craft weekly/monthly content planning- Recap on key learning points...
2023-01-2434 min
Jonny Ross Fractional CMO#62 Ep4: Converting Visitors Into Enquiries - Website Best Practice SeriesSESSION 4We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.As part of the Website Best Practice Series, in this 4th session we will be focusing on Converting Visitors Into Enquiries.Add this to your diary, and we look forward to seeing you there!We will be covering:- Using video to make your homepage & landing pages work harder for you- How to bring new...
2023-01-1737 min
Jonny Ross Fractional CMO#61 Ep3: Attracting The Right Website Visitors - Website Best Practice SeriesSESSION 3We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.As part of the Website Best Practice Series, in this 3rd session we will be focusing on Attracting The Right Website Visitors.Add this to your diary, and we look forward to seeing you there!We will be covering:- Using practical SEO techniques to increase website visitors- Building a network of expert guests and...
2023-01-1031 min
Jonny Ross Fractional CMO#60 Ep2: Session 2: Building Trust on Your Website - Website Best Practice SeriesSESSION 2We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.As part of the Website Best Practice Series, in this 2nd session we will be focusing on Building Trust on Your Website.Add this to your diary, and we look forward to seeing you there!We will be covering:- The key elements that establish trust to your website...
2022-12-2228 min
Jonny Ross Fractional CMO#59 Ep1: Your 2023 Website Health Check - Website Best Practice SeriesSESSION 1We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.As part of the Website Best Practice Series, in this 1st session we will be focussing on Your 2023 Website Health Check.We will be covering:- Website Technical Best Practices- 10 Common Complaints Website Visitors HaveWhat is the 90 Day Website Mastery Programme?A fully...
2022-12-1530 min
Jonny Ross Fractional CMO#58 EP0: New Programme Launch Join Jonny & Pascal to find out more!It all began with a simple question from a potential client: “What is your website address?"And what followed, you know it all too well, in fact you have
experienced it all too often.....The embarrassment, the disappointment, the wish for better....Join us!https://90daymarketingmastery.com
2022-12-0820 min
Jonny Ross Fractional CMO#57 What makes a beautiful website that converts? with Matt WilesWelcome to Jonny Ross Fractional CMO! Today I am talking to Matt Wiles from Infoserve. We explore what makes a beautiful website, why it is important to look good. How important is content? We look at some of the best practices you can implement today to increase conversions on your website.From adding reviews, to single column forms and search boxes with great looking functional search results pages!Find out what Matt's current winning marketing strategies are with bonus's at the end of the episode!
2022-11-0932 min
Jonny Ross Fractional CMO#56 What are the benefits of outsourcing marketing - with Sarah Noel BlockWelcome back! It has been too long! I've re-branded it is time for a new season! Welcome to Jonny Ross Fractional CMO. On the show today I am talking to Sarah Noel Block, CEO at Tiny Marketing, situated just outside of Chicago.Today we’re looking into the benefits of outsourcing marketing including:- How to find the most suitable supplier- What to do if you don’t have a marketing team- How to 10x your content Joining me to discuss this is a...
2022-10-2025 min
Aesthetically Trained - The PodcastEpisode 30 - Building Strength in Powerlifting and Business with Jonny (Propane Fitness) /// ATTPBuilding Strength in Powerlifting and Business with Jonny (Propane Fitness) - ATTP /// Episode 30
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2022-03-1338 minJonny Ross Fractional CMO#46 What does your LinkedIn profile say about you?Your LinkedIn profile shapes how others perceive you, so what does yours say about you!It is episode 46! In this episode the phrase "Don't be a Jonny" is coined listen to find out more.And apologies for the technical issues we faced with LinkedIn not going live!An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Foreseeing the importance of how industry experts are perceived online, Karen began her LinkedIn profile writing business. A decade on she ranked as one of the top 8 in...
2021-12-0847 min
Digital Marketing RadioPodcast strategy: Where does a podcast fit into your content marketing mix? - with Jonny RossAre you thinking of starting a podcast?If so, what are your reasons for doing so?There are well over 2 million podcasts now, but what is the commercial value of starting and publishing a regular podcast? And where does a podcast fit into your overall content marketing mix?Those are just 2 of the questions that I’ll be asking my guest on Digital Marketing Radio episode 262.He’s a digital marketing strategist with a strong background in SEO, web design and training and he heads-up Fleek Marketing - and of course, he h...
2021-09-1533 minDigital Marketing RadioPodcast strategy: Where does a podcast fit into your content marketing mix? - with Jonny RossAre you thinking of starting a podcast?If so, what are your reasons for doing so?There are well over 2 million podcasts now, but what is the commercial value of starting and publishing a regular podcast? And where does a podcast fit into your overall content marketing mix?Those are just 2 of the questions that I’ll be asking my guest on Digital Marketing Radio episode 262.He’s a digital marketing strategist with a strong background in SEO, web design and training and he heads-up Fleek Marketing - and of course, he h...
2021-09-1533 min
Green Urbanist - Sustainable Placemaking, Planning and Urban Design#20: Jonny McKenna and Dhruv Sookhoo (Metropolitan Workshop) - A New Kind of Suburbia and Practice-Based ResearchToday's episode is a conversation with Jonny McKenna and Dhruv Sookhoo of Metropolitan Workshop, a leading practice of architects and urban designers based in London and Dublin. Jonny McKenna is Director of their Dublin office, an architect and urban designer and has played a lead role in masterplanning and residential projects since joining Metropolitan Workshop in 2006.Dhruv Sookhoo is Head of Research and Practice Innovation at Metropolitan Workshop. He is both a chartered Architect and town planner, and a social researcher.The focus of our conversation today is suburbia. As urbanists we can sometimes be...
2021-03-291h 09
Visualise YouSearch Engine Optimisation, Sunglasses and Soap Stars with Jonny Ross*GET MY NEW BOOK* >>>The Power of ScriptingIn episode #15, I interview my good friend Jonny Ross. Jonny is the founder and digital marketing specialist at Fleek Marketing with over 21 years' experience in digital online technologies and specialising in SEO, data, user experience and digital marketing. Jonny shares his journey starting out as an optometrist, starting an online sunglasses retail business before pivoting and working with businesses to better understand search engine optimisation (SEO).Jonny talks openly about his desire to be liked. A trait all human beings have in common and how this played...
2020-11-2736 minJonny Ross Fractional CMOThe Music Industry - Nathan Clark - Brudenell Social ClubS02 E05 Series 2 Episode 5. In this episode I talk to Nathan Clark from one Leed's great institutions the Brudenell Social Club!Talking about gigs and events and how the covid crisis has hit the industry hard. I hear about some of the amazing people Nathan has met and how ingrained in the music industry he is.Thanks for being a fab listener and don't forget to subscribe!
2020-09-2349 minJonny Ross Fractional CMOTechnology Panel - Ransomware to Phishing, Secure file sharing to insider threatsS02 E04 Series 2 Episode 4 - In this episode I host a technology panel with virtualDCS, Nimbox and Biscuit IT. We’ll be covering the topics that IT managers should be focusing on right now, including how you can ensure your business data remains yours during the current crisis, and how, if you use Microsoft 365, you could unknowingly be leaving your data at risk. From Ransomware to Phishing, Secure file sharing and insider threats, to Remote working and customer priorities we’ll be covering a range of topics for businesses of all shapes and sizes.
2020-09-0956 minJonny Ross Fractional CMOLets normalise things, be honest and open up the conversation!S02 E03 Series 2 Episode 3. In this episode I talk to Rachel Flower from the BroadRoom. We discuss mindset, what to do with your bounce back loans, women in business, decision making, being pro-active and much more!.Lets normalise some of the challenges you and your business is going through.Thanks for being a fab listener and don't forget to subscribe!
2020-08-1950 minJonny Ross Fractional CMODoes your LinkedIn presence make the right impression with Nigel CliffeS02 E02 Series 2 Episode 2 - In this episode I talk to Nigel Cliffe from Value Exchange who shares his his LinkedIn tips & tricks together with answering your questions.Now more than ever your potential clients and customers are researching their next supplier or partner online. They’re looking for what YOU offer. Are you proud of what they’ll find? Thanks for being a fab listener!
2020-08-051h 04Jonny Ross Fractional CMOVideo Marketing - Top Tips & How to be a great host!S02 E01 Series 2 Episode 1 - Wow it's series 2! How exciting! In this episode, I talk to the one and only Pascal Fintoni, discussing the best approach to video. We talk about the the key principles of video marketing, how to be a great host, some of the best apps that are out there that and much more! Thanks for being a fab listener!
2020-07-221h 01Jonny Ross Fractional CMOEmployment Law, Furlough, Redundancies, Lay-offs, Short time working - Paul Grindley from Winston SolicitorsS01 E08 Series 1 Episode 8 - This is an archive of live video Q and A's streamed online. In this episode I was joined by Paul Grindley from Winston Solicitors discussing Employment Law, Furlough, Redundancies, Lay-offs and Short time working!How will you exit #furlough?Have you considered #lay-offs?Do you need to #restructure?Have you thought about short time working?What about holidays and annual leave? Should you force all employees to take some leave now?Have you been offered a settlement agreement?
2020-07-0846 min