Shows
Within WordPress with RemkusJono Alderson on Why He Hates JavaScript-Only Sites and Loves Technical SEO & AIWelcome to ‘Within WordPress,’ where we dive deep with special guest Jono Alderson. Join us as Jono shares his fascinating journey from a bedroom web developer to a leading figure in the WordPress community. He talks about the early days of technical SEO, the frustrations with homegrown CMS, and why WordPress became his tool of […]
2026-02-0600 min
Within WordPressJono Alderson on Why He Hates JavaScript Only Sites and Loves Technical SEO & AI
Welcome to 'Within WordPress,' where we dive deep with special guest Jono Alderson. Join us as Jono shares his fascinating journey from a bedroom web developer to a leading figure in the WordPress community.
He talks about the early days of technical SEO, the frustrations with homegrown CMS, and why WordPress became his tool of choice. We discuss the current landscape of the web, the rise of JavaScript frameworks, and the role AI can play in optimizing websites.
Jono also gives insights into his work with Yoast, the...
2026-02-0659 min
No Hacks: Optimising the Web for AI Agents213: Why Google & ChatGPT Are Ignoring Your "Dead" Content with Jono AldersonFor the last 20 years, digital marketing had one goal: drag a human across a "threshold", onto your website, so you could control the message and sell the product.In 2026, the threshold is gone.In this episode, Jono Alderson argues that we have entered the era of "Marketing to Machines." We are no longer optimizing for clicks; we are optimizing for the AI agents that intermediate the web.We discuss why 90% of websites are now "Zombies" (technically online but functionally dead), why AI models treat marketing fluff like an allergen, and why the future...
2026-01-0741 min
The Majestic SEO PodcastA Sneak Preview of SEO in 2026Each year we ask the world’s leading SEOs to share their number one actionable tip for the upcoming year. This makes our SEOin2026 guide a great way to learn from the best in the business and to help you stay one-step ahead of your competitors as we head into a new year.For this special episode of the Majestic SEO Panel Show our host David Bain is joined by Emina Demiri-Watson, Jono Alderson, Filipa Serra Gaspar and Anthony Barone to preview the SEOin2026 book.
2025-12-0343 min
PodRocketSemantic HTML still matters with Jono AldersonJono Alderson joins the podcast to discuss why semantic HTML still matters today. He shares how thoughtful markup can improve accessibility and performance, from using the picture tag and responsive images to optimizing with content-visibility CSS. The conversation dives into common pitfalls like div soup, the shift toward more template-centric design, and techniques for improving the critical rendering path. Jono also discusses preloading, HTTP early hints, and the evolving role of structured data, LLMs, and Google’s trust signals in shaping a more meaningful and efficient web.
Links
Website: https://www.jonoalderson.com
X: ht...
2025-10-0826 min
Changelog Master FeedIt's time for modern CSS to kill the SPA (Changelog News #154)Jono Alderson takes aim at SPAs thanks to modern CSS, copyparty turns almost any device into a file server, Ernie Smith honors the Game Genie’s 35th anniversary, Anthropic shares how their teams use Claude Code, and Drew Lyton tells why he believes the future is NOT self-hosted.
View the newsletterJoin the discussionChangelog++ members support our work, get closer to the metal, and make the ads disappear. Join today!Sponsors:Depot – 10x faster builds? Yes please. Build faster. Waste less time. Accelerate Docker image builds, and GitHub Acti...
2025-07-2807 minThe Changelog: Software Development, Open SourceIt's time for modern CSS to kill the SPA (News)Jono Alderson takes aim at SPAs thanks to modern CSS, copyparty turns almost any device into a file server, Ernie Smith honors the Game Genie’s 35th anniversary, Anthropic shares how their teams use Claude Code, and Drew Lyton tells why he believes the future is NOT self-hosted.
View the newsletterJoin the discussionChangelog++ members support our work, get closer to the metal, and make the ads disappear. Join today!Sponsors:Depot – 10x faster builds? Yes please. Build faster. Waste less time. Accelerate Docker image builds, and GitHub Acti...
2025-07-2807 minChangelog NewsIt's time for modern CSS to kill the SPAJono Alderson takes aim at SPAs thanks to modern CSS, copyparty turns almost any device into a file server, Ernie Smith honors the Game Genie’s 35th anniversary, Anthropic shares how their teams use Claude Code, and Drew Lyton tells why he believes the future is NOT self-hosted.
View the newsletterJoin the discussionChangelog++ members support our work, get closer to the metal, and make the ads disappear. Join today!Sponsors:Depot – 10x faster builds? Yes please. Build faster. Waste less time. Accelerate Docker image builds, and GitHub Acti...
2025-07-2807 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsThe Great Organic Traffic Decoupling & What to do about it - #SEOFOMO TL;DR, June 23, 2025Learn about the great organic search traffic decoupling with Aleyda Solis and Jono Alderson in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/
2025-06-2423 min
Search with CandourThe Future of SEO: All-star Expert Panel Discusses Google, AI Mode and moreJack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green.Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data.Tune in for an insightful discussion from these industry experts about how they are navigating the ever-shifting SEO landscape and what it means for the future of search marketing.Follow Chris:🎂Website: https://www.torquepartnership.com/🎂Linked...
2025-06-021h 14
The Search SessionNerding Out on SEO with Jono AldersonIn this episode of The Search Session, Gianluca Fiorelli sits down with Jono Alderson to dive deep into the evolution of SEO—from technical frontiers to brand, strategy, and storytelling.It’s a candid, insightful, and occasionally nostalgic chat about where the industry’s been, where it’s headed, and why better SEO might mean building better businesses.This is the 11th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:31) Meet Our G...
2025-05-0556 min
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups958 WP-Tonic Show: We Discuss The Very Changing Face of SEO in 2025We Discuss The Very Changing Face of SEO in 2025
Stay ahead of the game! Discover the crucial SEO trends for 2025 and learn how to adapt your strategy for success./Users/jonathandenwood/Desktop/Screenshot 1.png
With Special Guest Jono AldersonScreenshot 1.png/Users/jonathandenwood/Desktop/Screenshot 1.pngThis video delves into the rapidly evolving landscape of SEO as we approach 2025. Join us as we explore emerging trends, algorithm shifts, and the impact of AI on search engine optimization strategies. We'll provide insights from industry experts and practical tips to help you stay ahead in this...
2025-04-2554 minNo Hacks: Optimising the Web for AI Agents198: Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono AldersonIs content marketing finally dead? In this no-BS conversation, I’m joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google’s evolution is leaving traditional marketing behind.Jono explains why so much content is now obsolete, how search is changing with AI, and why the only real path forward is to be more human, more trustworthy, and more brand-driven than ever before.🔥 What We Talk About:00:00 – Is content marketing dead? Jono kicks off with a bang. 00:46 – “Solved query...
2025-04-2209 min
The Majestic SEO PodcastThe Future of SEO (A Live Majestic SEO Podcast)SEO is currently going through a great deal of change. But what does this change mean for the future of SEO?Joining host David Bain to explore The Future of SEO is Irina Papuc, Jono Alderson, Tom Winter and Laura Iancu.
2025-04-0247 min
Daily Marketing Insights PodcastAI Marketing Pulse: Key Developments from 29th March 2025Today's briefing explores the completion of Google's March 2025 core update, evolving AI-driven search features, content strategy shifts required to compete with AI-generated material, and practical actions marketers should take to adapt to these rapidly changing conditions.Story #1: Top AI Marketing Tools Transforming Digital Strategy in 2025What Happened: Marketing experts have compiled an updated list of the 25 best AI marketing tools that leading brands are using in 2025, highlighting standout solutions like SurferSEO for content optimization, Lexica Art for AI image generation, and Notion AI for productivity enhancements.Why It Matters: As AI becomes increasingly...
2025-03-3010 min
SEO in 2026Stop assuming that 'producing content' is a necessary component of modern SEO - Jono AldersonJono Alderson shares that we should stop writing articles. He says "Stop assuming that 'producing content' is a core, valuable, or necessary component of modern SEO. Burn your content marketing playbook, and critically assess the role of content in a world where Google can synthesize answers to increasingly large numbers of (types of) queries."Discussion points include:Why do we need to burn our content marketing playbook?How do we critically assess the role of content in a world where Google can synthesize answers to increasingly large numbers of queries?What...
2025-03-1717 min
Post Status PodcastsPost Status Happiness Hour | Session Twenty OneIn this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Jono Alderson, an independent technical SEO consultant and WordPress advocate. Jono shares his journey of creating and submitting his first plugin to the WordPress repository, focusing on image optimization for website performance. They discuss the complexities of managing multiple image sizes in WordPress and how Jono's plugin generates images on-the-fly using services like Cloudflare, reducing server load and improving performance. The conversation also covers the environmental impact of web hosting, Jono's background, and his experience with AI-assisted coding.Top Takeaways:Image Optimization Plugin...
2025-02-1445 min
Post Status PodcastsPost Status Happiness Hour | Session TwentyIn this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Stephanie Hudson from StellarWP about Stellar Pay, a new payment gateway plugin for WordPress users. Stephanie, the Product Marketing Manager, discusses her background in web development and marketing. They explore Stellar Pay's features, including its integration with Stripe, subscription management, and no additional fees for essential features. They also address e-commerce challenges like shipping and taxes and future plans for Stellar Pay, including potential PayPal integration. Additionally, Stephanie teases the upcoming launch of Stellar Sites, a new website solution combining the best features of popular platforms...
2025-01-3147 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsSpeed to Success: How Website Performance Drives Conversions & Rankings For Ecommerce BrandsWebsite performance isn’t just a technical concern—it’s a game-changer for eCommerce success. In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Jono Alderson, a leading technical SEO consultant, to unravel the complex yet critical role of site speed in driving conversions and improving search engine rankings. Jono shares fascinating studies demonstrating how mere milliseconds in page load times can influence customer behavior, detailing how faster websites capture more attention and drive higher revenue. He also introduces listeners to Google’s Core Web Vitals, explaining how these benchmarks offer a...
2025-01-1033 min
Starcast: the Billingham Stars podcastSTARCAST: Episode 15 - A Lioness and a Vixen walk into a podcastThe gang are back to review Stars’ loss at Blackburn, their first reverse in two months and 11 games. We also look ahead to the visit of Solihull Barons to Teesside on Sunday, while Jono has a list of Supporters Club topics to bring in AOB. Our feature interview is GB captain Jodie Alderson-Smith who, as well as playing Women’s Elite League, has also been a part of NIHL Blaze since 2018 and guested for Deeside Dragons against the Stars last season. All the results and tables from NIHL North too in another packed episode.
2024-11-271h 09
WebcologyWebcology Extra: The Fork in the Road at WordPress EditionJono Alderson is a well known SEO Consultant, one of the top WordPress contributors, and a bonafide Digital Superstar. He joined Jim and Kristine to fill us in on the backstory and implications of the ongoing drama in the world of WordPress. Jono has been around for a long time. He knows where the bodies are buried and in this interview, he explains how it unfolded to get to where we're at now. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com...
2024-10-2646 minWebcologyThe Is Something Rotten at WordPress EditionLongtime WordPress contributor Jono Alderson joins Jim Hedger and Kristine Schachinger to discuss the very weird goings on at WordPress. The interview starts around the 35 minute mark. Before Jono joins us, Kristine and Jim discuss the news of the week including a short update on the WordPress situation and stories from Google, OpenAI, TwiXter, and more.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
2024-10-2445 min
The Agency Insider ShowTechnical SEO Mastery: Learn From Jono Alderson | The Agency Insider PodcastUnlock the secrets of SEO mastery with insights from Jono Alderson, a renowned name in technical SEO and digital strategy. This video is your gateway to achieving a #1 ranking with a step-by-step guide tailored for 2024 and beyond. Join me as Jono delves into the core of SEO, AI integration, and the future of digital marketing, offering strategies that will drive more organic traffic and help rank your website number 1. Whether you're an SEO newbie or a seasoned pro, this guide is packed with actionable insights to enhance your search engine rankings and boost your SEO game. Stay ahead of...
2024-10-151h 00
The WP Minute+What is WordPress doing with SEO? With Jono AldersonThanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of WP Minute+, I sat down with Jono Alderson, an independent technical SEO consultant and former Yoast team member. We dove into the evolving world of SEO, the challenges facing WordPress marketing, and the recent controversies surrounding WordPress.org and WordPress.com.Jono's insights on SEO were enlightening. He emphasized that modern SEO is about overall website quality, encompassing...
2024-10-0941 min
SEO Is Not That HardCloudflare is so much more than just a CDNSend us a textCould you be missing out on the hidden potential of Cloudflare? Join me, Ed Dawson, as I share my latest insights from Jono Alderson's eye-opening presentation at the Hive MCR conference. Discover how Cloudflare can do more than just speed up your website—learn about its advanced features that allow you to add programmatic functionality without touching your original site. From caching to altering page content and intercepting requests, this episode is packed with advanced technical SEO techniques that can give your website a significant edge.I'll also reflect on my personal jo...
2024-09-1112 min
SEO in 2026Consider Google’s incentive to index your site and prepare for the next chapter of the internet – with Jono AldersonIndependent Technical SEO Consultant Jono Alderson advises that you cast an impartial eye across your site, asking why Google would want to crawl, index, and rank what you’re offering.
2024-01-1217 min
Search with CandourGoogle trial summary and Google Notes failure with Mark Williams-CookWatch this episode on YouTube
Mark Williams-Cook & Jack Chambers-Ward reunite once again to discuss the latest SEO news including:
SISTRIX's new newsletter by Jono Alderson
Google's anti-trust trial so far by AJ Kohn
Google tests Notes and Follow features on SERPs (with mixed results)
New discussionforum and profilepage markup
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If you enjoyed this podcast, please review us on Spotify and Apple Podcasts.
2023-12-0437 min
Democratizing SEO PodcastTech SEO, AI and Search | Jono Anderson | #TwSEOs 65Jono Alderson is a Digital Strategist and the former Head of SEO at Yoast. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss Tech SEO, AI and Search.With CMS and related tools continually improving their technical capabilities to help users with their SEO problems, how much in-demand is technical SEO going to be in the near future? Jono Anderson and I talk about Tech SEO, AI and Search on this episode of Talks with SEOs (#TwSEOs).Watch the video conversation with Jono on YouTube.Jono on LinkedIn:
2023-07-1856 min
The BravePredicting the future of the internet #60Something is changing. A great shift looms on the horizon, heralding the dawn of a new era for the internet as we know it. In this episode, I embark on a journey through the realms of the new online age, guided by the wise and insightful John Alderson, Head of SEO at Yoast. Together, we unravel the secrets of Google's intricate web, divine the patterns of evolving business trends and witness the forging of tools that shape the destiny of everything digital.Episode summaryWe discuss topics such as schema markup, IoT...
2023-05-1032 min
SEO in 2026Use structured data to market to machines—Jono AldersonJono Alderson stresses the importance of using structured data to market to machines so that you always have the permission you need to actually access an audience in 2023.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/jono-alderson
2023-02-1015 min
The In Search SEO PodcastThe 8 Essential Elements of Fast Websites - with Jono AldersonHow speedy is your site?
We all know that a slow site negatively impacts user behavior. But are you really doing everything you can to minimize your site speed?
Today, we're discussing eight essential elements of fast websites with Jono Alderson.
The eight steps are:
1. Core Web Vitals
2. Cloudflare
3. Chrome Developer Tools
4. Advanced Image Optimization Techniques
5. Advanced Font Optimization Techniques
6. CSS and JavaScript Tricks
7. Caching and Versioning
8. Clever Third-Party Kit
For more Episodes of the In Search SEO podcast:
https://www.rankranger.com/blog/podcasts
Rank Ranger:
https://www.rankranger.com/
Start a free Rank Ranger trial:
https://www.rankranger...
2023-01-2821 min
The Recipe For SEO Success ShowTime is money: Speedy sites with Jono Alderson (NEWBIE)How to increase your site's speed, performance, and quality There's one thing that never gets old when it comes to SEO. And that's speed. I'd argue it's one of the most important technical factors. A slow site isn't going to please anyone, not least the Google beast. So, in this episode we're going to revisit the basics. What's the ideal load time What makes sites slow What tools can you use to test What's the impact of Core web vitals And how the heck do you speed up y...
2023-01-2444 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE178: SEO is Dead - Long Live SEO! - w/ Jono Alderson, Yoast - At the Coalface Podcast - 15 December 2022Jono is the Head of SEO at Yoast - https://yoast.com
Yoast is the original SEO plugin for Wordpress
Yoast is one of the most respected names in SEO technology and they now have SEO plugins, tools and services for other platforms like Shopify too
Yoast helps marketers and brand owners ensure their web sites are SEO optimised from the ground up
Yoast also keeps them fully informed as Search Engine algorithms evolve and how to adapt to stay on top of the results
The potential demise of SEO has been talked about for many years but Yoast has...
2022-12-1453 min
Marketing Unf*ckedIs caring about customers always the answer? | Jono AldersonOne simple truth is redefining the marketing landscape: consumers are getting smarter. With businesses like Amazon setting an increasingly high bar for customer experience, doing the bare minimum is no longer enough — especially when algorithms are learning to judge website quality on how much businesses care about their customers. But with so few willing to invest in delivering quality online experiences for their customers, what’s to be done?Join hosts Siobhan Solberg and Russell McAthy as they catch up with Jono Alderson, head of SEO for Yoast, digital strategist, and award-winning marketing expert. List...
2022-11-1536 min
Believe you can because you can!309. How to Create Structured Data (Schema.org) with Jono AldersonGoogle understands most content, but not always, and not everything. Structured data helps to transfer the correct data to Google. Websites get +30% more traffic optimizing with schema.org. Jono Alderson shares a lot of valuable insights and replies to the following questions: – What is schema.org? – How to set up schema.org? – What is…
2022-10-2043 min
The RSnake ShowS03E03 - State of SEO, Google, and Tips from Head of SEO at Yoast w/ Jono AldersonShot on location at the Bio-Hotel Jono Alderson and RSnake discuss SEO, SEM and how search engines have evolved over the last few decades. RSnake and Jono discussed the Google anti-trust lawsuits, Google's controversial AMP project, negative SEO as well as how difficult it has become to avoid Google entirely.
2022-09-291h 57
Strategy SessionsStrategy Sessions Marketing Podcast with Jane MaherJane Maher is the Head of Marketing for FREE NOW in Ireland, having joined the company in December 2021.
In this episode we discuss:
This history of free now and why it’s more than a ride hailing app
The challenge facing marketing in a competitive space
Brand v performance marketing
The roll of CSR for Free Now
How you balance global and local marketing
Dive into the marketing strategy process at Free Now
The pleasures and challenges of being number 1 in the market
Your take on the value of education
A Word From Our Sponsor
2022-09-2756 minStrategy SessionsStrategy Sessions Marketing Podcast with Lily Hecht-Leavitt and Gil DavidLily Hecht-Leavitt runs marketing at Rootine, a US-based DTC brand. Gil David is the founder of a performance marketing agency specialising in scaling DTC brands. Unsurprisingly, this ep is about growing DTC brands.
In this episode we discuss:
The role of brand in growing DTC brands
The challenges of using Meta (that’s Facebook and Instagram to old folk) to build sales
Impact of Apple’s iOS update on Meta advertising
Why ROAS is a flawed metric and what should replace it
The impact of discounting and should brands do it
TOPTIPS for DTC brands coming into...
2022-09-061h 11
Setup for Lifetime ValueBlogging your way to SEO successYoast’s Head of SEO Jono Alderson and Underwaterpistol’s SEO Specialist Peter Lee discuss why blogging is important for SEO and share their ground-breaking tips for writing SEO-friendly content that gets you noticed. Hosted by Charlie Semmence.
2022-08-1616 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerThe SCRUM 2 : To AMP or Not to AMP, that is the Question | EDGE of the WebIs Google wanting to see a Google-shaped web? There is a huge debate swirling around the Google AMP over the past 5 years. Proponents and detractors of the Google-centered mobile framework have positioned themselves with steadfast resolve. The mobile news visibility on the search engine result pages were exclusively AMP sites until just last year, to much animosity. With the recent unredacted memos found through a recent antitrust lawsuit in Texas revealing inferred manipulation against advertising networks with the AMP framework, there's a rekindling of the debate. To AMP or NOT to AMP….that is the question. And this i...
2022-04-041h 04
Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP105: What Content & Commerce Teams Need to Know About Wordpress Site Performance & Security, with Marketing Technologist Jono AldersonWordpress has an extensive community and massive install base. Over 409 million people view more than 20 billion pages each month! It’s used on content sites like TechCrunch and commerce sites like the Bjork Official Store (for 90s indie lovers!).
Being Open Source presents challenges to ensure your implementation delivers a high performance site & poor governance can ruin your CWV scores. For this episode we talk with Jono Alderson, a leading voice in the Wordpress community and a marketing technologist whose favourite things are web development, futurology, WordPress, science-fiction, and gin!
2021-12-2050 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsWordpress SEO: How to Optimize your Wordpress Site for Organic SearchIn this edition of Crawling Mondays we go through the most important aspects to optimize Wordpress based sites for search with Jono Alderson and Jon Henshaw:
1:03 The most common Wordpress Optimization Mistakes
9:23 The building blocks of an optimized Wordpress site
14:35 The top plugins, themes, features you use
20:24 A last Wordpress Optimization Tip
#seoforwordpress #wordpress #wordpressseo
2021-12-1327 min
The Majestic SEO Podcast"SEO in 2022" the book – a special previewWe’ll be publishing a book called “SEO in 2022” soon, which features 66 of the world’s leading SEOs!Dixon Jones is joined in this episode by Aiala Icaza Gonzalez from Reflect Digital, Michael Bonfils from SEM International, Jono Alderson from Yoast and Olga Zarzeczna from SEOSLY to discuss what's included.
2021-12-0146 min
The Knowledge PanelThe Fight of the PlatformsOn Episode 17 of the Knowledge Panel we have a debate between 3 leading SEO and marketing experts on whether having a WordPress site, a custom-coded site or an easy site builder is best for SEO.Representing WordPress sites is Jono Alderson from Yoast. On the custom coding team is Crystal Carter from Optix Solutions and arguing the case for the easy site builder side is Russ Jeffery from Duda.
2021-11-1537 min
The Majestic SEO PodcastSEO for WordPressWordPress has a lot to offer – but because it offers so much, it can be a bit of an SEO challenge. In this episode we discuss how to optimise your WordPress website, and how to keep it lean and appealing to search engines. Joining Dixon Jones are Jono Alderson from Yoast, Mindy Weinstein from Market Mindshift, Jo Turnbull from SEO Jo Blogs, and Keith Devon from Highrise.
2021-07-0750 min
This is HCD – Human-Centered Design, UX & Service Design Thinking PodcastJono Alderson 'The unseen cost of poor web design'If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call.The growth in webpage size over the years has been astounding. It is driven by a culture of delivery, a project mindset, and a feeling that the Web is this unlimited space where you can essentially do anything you want without consequences. But good web design is a complex task that many organizations are e...
2020-10-2050 min
World Wide Waste with Gerry McGovernJono Alderson 'The unseen cost of poor web design'The growth in webpage size over the years has been astounding. It is driven by a culture of delivery, a project mindset, and a feeling that the Web is this unlimited space where you can essentially do anything you want without consequences. But good web design is a complex task that many organizations are either unwilling or unable to manage professionally.
Once the initial buzz of signing off the visual design is done people want to move on. Fixing stuff is seen as a cost that the organization doesn’t have time or money for. Reframing things ar...
2020-10-2049 min
World Wide Waste with Gerry McGovernJono Alderson 'The unseen cost of poor web design'The growth in webpage size over the years has been astounding. It is driven by a culture of delivery, a project mindset, and a feeling that the Web is this unlimited space where you can essentially do anything you want without consequences. But good web design is a complex task that many organizations are either unwilling or unable to manage professionally.
Once the initial buzz of signing off the visual design is done people want to move on. Fixing stuff is seen as a cost that the organization doesn’t have time or money for. Reframing things ar...
2020-10-2049 min
The Connected Data PodcastFrom Semantics and SEO to Knowledge Graphs, and Back Again | Panel DiscussionKnowledge graphs are all the rage these days, but for many they are still an exotic notion which is hard to come to terms with. In this panel, experts who have been working with knowledge graphs before it was cool will share their experience.
More specifically, we’ll be looking into the interplay between semantics, SEO, schema.org, JSON-LD, and knowledge graphs.
Though it may not be obvious, if you are doing SEO today, you are working with knowledge graphs. Ever since Google popularized the notion of knowledge graphs, it’s been...
2020-07-0128 min
The Recipe For SEO Success ShowWhat happens when everybody's website is fixed with Jono Anderson (NEWBIE)Today I'm talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he's not actually that old, but he has an air of Doctor who about him if you ask me. I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I've ever been too. High praise right? So today on the podcast I wanted to ask Jono a big question...
2020-03-1742 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsSchema Structured Data – The Future of the Web (Jono Alderson With Jason Barnard)Jono Alderson with Jason Barnard at TakeItOffline Amsterdam 2019
Starts with a yawn. Then he forgets one of his jobs. Jono’s current job at Yoast and it is his double dream job – his role is to turn up at work and think of fun and interesting things to work on that are impactive. I have never had a real job, and spending a couple of days at Yoast HQ is the first time I have thought it might be nice. Jono could have chosen anything he wanted to work on, and he chose Schema.org (the most boring thing on the...
2019-09-1722 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsThe Google Cookbook – Making Content Easy to Digest (Alexandra Tachalova with Jason Barnard)Jason Barnard at Digital Olympus 2019
Jason Barnard talks about The Google Cookbook - Making Content Easy to Digest
Google’s food is information. It needs to identify, collect, chew, swallow and digest in order to be able to give the answers to users. We look at leveraging Schema.org markup, Dom extraction, semantic triples, tables and lists to prepare Google’s food. We meander through a lot of questions and come up with some interesting explanations. Schema markup is like recipes and food items (that analogy doesn’t fly for very long). When you rebuild your site, start with thinking about...
2019-04-2015 min
IT Career EnergizerStrive For Perfection & Keep Updating Your Skillset with Jono AldersonGUEST BIO: Jono is a digital strategist, marketing technologist and full-stack developer who currently manages special projects at Yoast. He has nearly twenty years’ of experience in web development, SEO, analytics, brand and campaign strategy and much more. Jono has worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future and win markets. His previous roles have included principal consultant at Distilled, Head of SEO at twentysix and global head of digital and head of insight at Linkdex. EPISODE DESCRIPTION:
2019-03-2227 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsSEO and AEO in a world without websites (Jono Alderson with Jason Barnard)Jono Alderson with Jason Barnard at YoastCon 2019
Jono Alderson talks with Jason Barnard about SEO and AEO in a world without websites.
With the SERP increasingly offering solutions to queries, we are facing world where websites are increasingly less important (as it were). Jono Alderson talks extensively about on-SERP SEO, a great continuation of Rand Fishkin’s approach in this episode – communicating across channels, all along the user journey.
SEO is the puppeteering of all the channels.Jono Alderson
Not a volume game any more, it’s a right-fit and quality game.Jono Alderson
Market to everybody and bring them gracef...
2019-02-2621 min
Marketing Study Lab - Actionable Marketing KnowledgeYoast SEO and THE Internet with Jono Alderson a Special Ops and Digital Strategist at Yoast.comWhat is your bedtime ritual? Hopefully it’s not as bad as most peoples? How many hours sleep should you be getting? Do you get them? In this weeks top tip that’s what we’ll be talking about, sleep. But now its time to introduce our guest, Jono Alderson from Yoast.com, now I have to say at this point the first few minutes there audio isn’t as good as it usually is but we resolve this issue very early on so just stick with it as you really don’t want to miss this one. Jono...
2018-12-0400 min
WebcologyMozCon 2018 : Google Local Intent and Democratization of SEODavie Davies reports from MozCon 2018, and he speaks with Rob Bucci, the CEO of STAT Search Analytics talks about his presentation on Near me or Far: How Google May Be Deciding Your Local Intent for You annd Jono Alderson, the Mad Scientist at Yoast who spoke on The Democratization of SEO.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
2018-07-261h 04
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerSurviving the Machine Revolution w/Jono Alderson"Five years from now, the world is a dark and terrible place. Our lives and our experiences are managed by robots, machines, and artificial intelligence which are owned and operated by international conglomerates." Those words were spoken recently by today's featured guest Jono Alderson at the Friends of Search 2017 conference a few months ago. Jono Alderson is the Principal Consultant for Distilled and he has spent the last two years researching and reading every press release, studying every merger and acquisition, analyzing every movement being made by some of these global companies like Amazon, Apple, Microsoft, Alphabet...
2017-05-301h 16
Experts On The Wire (An SEO Podcast!)035: SEO Is A Partnership, Not A Commodity w/Jono AldersonListen Now! Don’t forget to subscribe on iTunes! Links JonoAlderson.com Interview w/ John Mueller of Google SEO Agencies Need to Focus on Expertise, Not Execution Linkdex Digital Marketing by Numbers Brighton SEO Conference People Jono Alderson Moz Linkdex Barry Adams Avinash Kaushik Agenda Jono’s professional background Description of Linkdex Expertise and not execution “Good SEO […]
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2016-08-311h 02
Internet Marketing: Insider Tips and Advice for Online MarketingSEO AND PERFORMANCE BEYOND YOUR DOMAIN – JONO ALDERSON – PODCAST EPISODE #261This week Andy talks to Jono Alderson, Head of Insight at Linkdex, about the contrasting SEO strategies used for large and smaller brands Hosted on Acast. See acast.com/privacy for more information.
2014-09-0923 minThe Internet Marketing PodcastSEO AND PERFORMANCE BEYOND YOUR DOMAIN – JONO ALDERSON – PODCAST EPISODE #261This week Andy talks to Jono Alderson, Head of Insight at Linkdex, about the contrasting SEO strategies used for large and smaller brands Hosted on Acast. See acast.com/privacy for more information.
2014-09-0923 min