Shows
Grow Your B2B SaaSS7E19 - How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn MiseroyHow SaaS GTM Will Change in 2026? In this episode of the Grow Your B2B SaaS podcast, host Joran welcomes Glenn Miseroy, co-founder and CEO of Expandii, a cloud-based LinkedIn automation solution. Over the past six years, Expandii has grown to a team of 45 and scaled to 10 million ARR. The conversation digs into how go-to-market motions will evolve by 2026, why employee-led thought leadership will become central to growth, how AI will reshape ideation and timing, and why signal-based, intent-driven approaches must replace traditional lead lists. Glenn also shares how he would rebuild a go-to-market motion from scratch, how to...
2025-12-0919 min
Grow Your B2B SaaSS7E18 - Preparing Your SaaS for an Exit: Valuation Drivers, Buyers & Metrics That Matter with René de JongHow can you effectively prepare your SaaS for an exit? And what should you know about the valuation drivers, buyer types, and metrics that matter most? In a live episode of the Grow Your B2B SaaS podcast recorded at SaaS Summit Benelux, host Joran sat down with René de Jong to unpack what it takes for SaaS companies to scale and prepare for a successful exit in 2026. René helps entrepreneurs—specifically SaaS founders—design effective exit strategies and navigate the full process of selling their businesses to third parties. Across the conversation, he offered clear and pragmatic insights on wha...
2025-12-0418 min
Grow Your B2B SaaSS7E17 - How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM With Roelof OttenIn this special live episode from SaaS Summit Benelux in Amsterdam, Joran sits down with Roelof Otten, founder of SaaSmeister, to explore How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM. Together, they break down the biggest shifts coming to B2B SaaS go-to-market—from the rise of hybrid motions and the evolution of sales roles to the transformative impact of AI-powered demos, agents, and conversational interfaces.Roelof shares actionable, stage-specific insights for founders at every level. You’ll hear why PLG is becoming a company-wide strategy instead of a product feature, how onboarding is expanding beyo...
2025-12-0217 min
Grow Your B2B SaaSS7E16 - SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard SchenzelIn this episode of the Grow Your B2B SaaS podcast, recorded live at the SaaS Summit Benelux in Amsterdam, host Joran sat down with Richard Schenzel from AtScale. Richard and his team act as operating partners for B2B SaaS companies, helping them build, structure, and scale sales operations with a strong focus on improving performance.The conversation centered on how go-to-market (GTM) strategy is changing in 2026. From the rise of blended motions and the evolving role of ACV across PLG and sales-led setups, to how AI will reshape the entire funnel—Richard shared a pragmatic vi...
2025-11-2718 min
Grow Your B2B SaaSS7E15 - SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof SzyszkiewiczSaaS monetization in 2026 is being reshaped by smarter tiering strategies, flexible usage-based models, AI-powered add-ons, and bold pricing experiments that help companies grow revenue while meeting evolving customer expectations. In this episode of the Grow Your B2B SaaS podcast, host Joran speaks with Krzysztof “Chris” Szyszkiewicz, the co-founder of ValueShips, a boutique pricing consultancy that works primarily with technology companies, particularly within SaaS and AI. The conversation, recorded live at the SaaS Summit in Benelux, explores where SaaS pricing is heading in 2026 and how companies can gain an advantage by rethinking monetization, packaging, and expansion strategy.Chri...
2025-11-2520 min
Grow Your B2B SaaSS7E13 - Scaling SaaS in 2026: AI, Talent, and the Future of People Operations with Hotske WesseliusScaling SaaS in 2026: AI, Talent, and the Future of People Operations is becoming a core focus for growing B2B companies as AI reshapes how teams work, how customers buy, and how leaders build the next generation of SaaS organizations. In this episode of the Grow Your B2B SaaS podcast, recorded live at SaaS Summit Benelux in Amsterdam, host Joran speaks with Hotske Wesselius about how AI will reshape scaling in 2026. With a background in marketing and a career shift into people and talent acquisition, Hotske supports SaaS companies in hiring and retaining top talent. Their discussion explores...
2025-11-1814 min
Grow Your B2B SaaSS7E12 - SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte Joosten "T.J"What will be the SaaS Pricing Strategy 2026? In this episode, Joran sits down with Tjitte Joosten—known as T.J.—to discuss the evolving world of SaaS pricing and how founders can adapt to change without losing momentum. T.J. works full-time in pricing and packaging for SaaS and AI companies. Before that, he spent years in early-stage ventures, helping them find product-market fit and close major deals. Those experiences taught him how to win large accounts without over-discounting and how to leave room for long-term growth.Through that process, T.J. discovered that pricing is not just...
2025-11-1319 min
Grow Your B2B SaaSS7E10 - Build the Right GTM Engine: Hiring, Structure & Growth for SaaS Founders with Christopher GannonIn a world where anyone can generate a “perfect” email with AI, does perfection even matter? According to Christopher Gannon, founder of Captivate Talent, what truly matters are the fundamentals: relationships, brand, and aesthetics. In this episode of the Grow Your B2B SaaS podcast, hosted by Joran from Reditus, Chris breaks down how startups should think about hiring go-to-market (GTM) talent, structuring teams, leveraging AI, and expanding into the US. This article summarizes their conversation into clear, actionable insights every founder should know.Key Timestamps(00:00) The Perfect Email Myth: Why Human Connection Still Wins(00:55) Meet...
2025-10-2837 min
Grow Your B2B SaaSS7E9 - The B2B SaaS Nightmare? Growing Without Recurring Revenue with Ricardo GhekiereIn the world of artificial intelligence and software as a service, companies are no longer just competing on features. In this episode of the Grow Your B2B SaaS podcast, Joran Hofman sits down with BetterPic founder Ricardo Ghekiere to discuss The B2B SaaS Nightmare and how SaaS founders can grow without recurring revenue. Companies today are also competing on how they price their products and how they scale. This episode highlights how one company made millions without using monthly subscriptions. Instead, they leveraged one-time payments, smart marketing, and simple but powerful strategies. You'll learn how they managed...
2025-10-2144 min
Grow Your B2B SaaSS7E8 - The Growth Operating System: Building Teams That Deliver Real ValueAre you a SaaS founder wondering How to Build a Growth Operating System That Helps Teams Deliver Real Value? Growing a B2B SaaS company can often feel messy. Teams try lots of different tactics, hoping that something will finally work. But this kind of scattered approach rarely leads to long-term, repeatable success. In this episode of the Grow Your B2B SaaS Podcast Joran Hofman sits down with growth expert and coach Andrew Capland. Andrew explains how to move beyond one-off growth hacks and start building what he calls a Growth Operating System. This system helps teams focus...
2025-10-1441 min
Grow Your B2B SaaSS7E7 - Why Human Psychology Still Wins in B2B SaaS Sales (Even in the Age of AI) with Desiree-Jessica PelyIn today’s crowded SaaS market, having a great product simply isn’t enough. understanding why human psychology still wins in B2B SaaS sales is very crucial. Many companies generate significant interest, such as leads, web traffic, or downloads, but still struggle to convert that attention into reliable revenue. The real issue isn't a lack of data; it’s a misunderstanding of how B2B buyers actually make decisions.In this episode of Grow Your B2B SaaS, Joran Hofman hosts Jessica Pely, co-founder of Loyee.ai and former fintech CTO, to discuss why great products alone...
2025-10-0735 min
Grow Your B2B SaaSS7E4 - Why Your SaaS GTM Isn’t Working And How to Fix It with Operational Discipline with Garrath RobinsonAre you wondering why Your SaaS GTM Isn’t Working, And How to Fix It with Operational Discipline? In today’s competitive business environment, success depends not just on great products, but on how effectively you bring them to market. Yet, many companies struggle with go-to-market (GTM) strategies that fall apart under pressure. Why? Because marketing and sales often operate in silos, pulling in different directions instead of working as a unified force. Think of it this way: marketing should act as the recon team, gathering intelligence, identifying opportunities, and setting the stage. Sales, on the other hand, is the...
2025-08-1245 min
Grow Your B2B SaaSS7E1 - How to Build SaaS Partnerships That Actually Drive Revenue with KaraLynn LewisIn the competitive world of Software as a Service (SaaS), partnerships can serve as a key driver of growth and revenue. However, many companies struggle to build successful partnerships due to a lack of strategic planning and understanding of the partnership landscape. In the first episode of the new Season 7 of the Grow Your B2B SaaS podcast, Joran Hofman sits down with KaraLynn Lewis, a Fractional GTM & Partnerships Leader known for “making friends for a living.” In this episode, KaraLynn explores the different types of SaaS partnerships, the challenges involved, and offers a step-by-step guide on how to buil...
2025-08-1237 min
Grow Your B2B SaaSS7E3 - Building SaaS Partnerships That Actually Drive Revenue with Hugo PereiraScaling a SaaS startup isn’t just about product-market fit or revenue numbers, it's about people, culture, and leadership. In this episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with Hugo Pereira, the Co-founder of Ritmoo and author of Teams in Hell: How to End Bad Management, to discuss ways of building SaaS partnerships that actually drive revenue.If you’ve ever wondered why some startups skyrocket to $100 million ARR while others stall at $1 million, the difference often lies in what happens behind the scenes. Hugo has helped scale multiple companies and...
2025-08-0542 min
Grow Your B2B SaaSS7E2 - Why 80% of Outbound Sales Fails, and how to Fix It with Besnik VrellakuWhy 80% of Outbound Sales Fails, and how to Fix It? Outbound sales is one of the most powerful yet misunderstood channels for SaaS growth. Despite the growing popularity of automation tools and AI-driven messaging, most outbound efforts still fall flat. In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman interviews Besnik Vrellaku, founder of SalesFlow.io, to dissect exactly why outbound often underperforms and more importantly, how founders can fix it. Whether you're a SaaS startup trying to land your first 50 customers or a scaling team looking to build a repeatable outbound engine, this conversation...
2025-07-2237 min
Grow Your B2B SaaSS6E22 - How to grow your B2B SaaS to 10M ARR? Advice from 20 expertsWhat does it really take to grow from $10K MRR to $10M ARR? That leap isn’t just big; it’s transformative. It marks the shift from being a scrappy startup to becoming a high-growth, scalable SaaS business with a repeatable revenue engine.In Season 6 of the Grow Your B2B SaaS Podcast, Joran Hofman, founder of Reditus, sat down with 20 industry experts: founders, operators, and advisors who have either made this leap themselves or helped others do it. Together, they explored what it really takes to scale successfully.In this special episode, we’ve compil...
2025-07-1042 min
Grow Your B2B SaaSS6E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 expertsAre you a SaaS founder struggling to hit your first $10K in MRR? You’re not alone it’s the first major hurdle every SaaS founder faces: proving your product, landing real customers, and building traction. In Season 6 of the The Grow B2B SaaS podcast, Joran Hofaman spoke to 20 successful SaaS founders and experts who’ve been through it, and at the end of each interview, He asked them one question: “What’s your best advice for reaching $10K MRR?” This episode brings all their answers together into one powerful, no-fluff summary and before each expert speaks, he'll tell you whi...
2025-07-0830 min
Grow Your B2B SaaSS6E19 - Future-Proof Your GTM Strategy: From AI Hype to Real Results with Frank SondorsSales is changing fast. What once relied heavily on cold calls and manual follow-ups is now being reshaped by artificial intelligence. In this exciting episode of the Grow your B2B SaaS Podcast, Joran Hofman sits down with Frank Sondors CEO at Forge, who is a leading expert in sales and AI integration, to uncover how companies can use AI to build smarter, faster go-to-market strategies. Frank shares how he built his own company to $3 million in revenue in just one year by combining AI with smart sales processes. He talks about new roles like the GTM engineer, how...
2025-06-2454 min
Grow Your B2B SaaSS6E17 - Acquisition Was 99% Done… Then They Backed Out. Here’s What I Learned.Welcome back to another episode of the "Grow Your B2B SaaS" podcast. In this episode, the host, Joran, takes a unique approach by interviewing himself. This episode is particularly personal and fresh, as Joran shares a recent experience involving an acquisition that was 99% complete before it unexpectedly fell through. The purpose of this episode is to provide insights and lessons learned from this experience to help other founders navigate similar situations.This episode offers a candid look at the complexities and emotional rollercoaster of an acquisition process that almost reached completion. Joran's willingness to share his...
2025-06-1243 min
Grow Your B2B SaaSS6E16 - You Built It, Now Sell It: Mastering Founder-Led Sales for your B2B SaaS with Zoltan VardyImagine this: you’ve finally finished building your product after countless late nights. The code works, the demo is ready, and your first prospect is waiting. Your heart races because you know one thing for sure: if this person says no, nothing else matters. On this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman chats with Zoltan Vardy, founder of The Launch Code, about why this exact moment is so important. As a founder, you're not just pitching a product—you are the product's voice, its story, and its proof. Customers don’t care about fancy...
2025-06-0338 min
Grow Your B2B SaaSS6E15 - Why Your Paid Ads Aren’t Working — And How to Fix Them (From $50M+ in Pipeline) with Patrick CummingBefore spending a single dollar on paid advertising, you need to ask one critical question: Do you have product-market fit—or at least clear signals of it?In a recent podcast episode, Patrick Cumming, Head of Marketing at KlientBoost, emphasizes that paid advertising, especially paid search, is not a shortcut to growth. If your product doesn’t already have demand, paid search will likely drain your budget without meaningful returns. Instead, companies should assess how much of their total addressable audience they can effectively saturate with the budget they have. Success in paid advertising isn’t just about...
2025-05-2748 min
Grow Your B2B SaaSS6E12 - How to Scale your SaaS Internationally: A Founder’s Guide to Going Global with Nicola CalabreseIn this episode, Joran welcomes Nicola Calabrese, the founder of Undertow, a localization agency focused on aiding SaaS businesses in their international growth. Nicola brings a wealth of experience, having managed translation and localization projects for startups and enterprises in over 20 languages. He also hosts the Multilingual Content Podcast, discussing international expansion and localization technologies. The episode explores the importance of scaling SaaS internationally through internet expansion and localization strategies.Key Timecodes(0:00) - Importance of Localization(0:47) - Episode Introduction and Guest Intro(1:28) - Why International Expansion is Crucial for B2B...
2025-05-0635 min
Grow Your B2B SaaSS6E9 - Strategic Storytelling for SaaS: Getting Everyone Aligned on Why You Matter with Elliott RaynerIn this episode of the Grow Your B2B SaaS podcast, Elliott Rayner joins Joran to unpack a game-changing tool for B2B SaaS brands: strategic storytelling. As a CMO @ Owow, Elliott has deep roots in the sports and tech arenas, Elliott brings a fresh, insider perspective on how to craft narratives that cut through the noise. In a world brimming with sameness, he shows us how the right story can become your unfair advantage.Key Timecodes(0:00) - Elliott on storytelling and strategic narrative(0:46) - Introduction of Elliott Rayner by...
2025-04-1637 min
Grow Your B2B SaaSS6E8 - SaaS Growth Strategy: How Founders Can Quickly Scale Revenue and Achieve a Profitable Exit with Jonny StakerIn this episode, Joran explores how SaaS founders can create a smart growth strategy to boost revenue and aim for a profitable exit. Joining him is Jonny Staker, a seasoned entrepreneur with over 23 years of experience in growing businesses. Jonny shares a unique approach that helps SaaS companies grow just enough to exit profitably without chasing endless scale.Key Timecodes(0:00) - Introduction to the episode: understanding your audience(0:30) - Overview of SaaS growth strategy (0:43) - Guest intro: Jonny Staker's experience and Vanquish Consultancy Group(1:21) - Importance o...
2025-04-0838 min
Grow Your B2B SaaSS6E5 - Triple Your B2B SaaS Revenue with UX: How to Optimize Conversion, Retention, and Expansion with Peter LovingAre you wondering how to triple your B2B SaaS revenue with UX? and how to optimize conversion, retention, and expansion? In this exciting episode of the "Grow Your B2B SaaS" podcast, hosted by Joran! tackles how to skyrocket your B2B SaaS revenue with one game-changing factor: User Experience (UX). The subject matter expert is a second-time show guest Peter Loving, founder of UserActive, a top-tier SaaS design agency that helps businesses grow through better UI and UX. In this episode, Peter provides the hacks on how to optimize UX to boost conversion, retention, and revenue like...
2025-03-1843 min
Grow Your B2B SaaSS6E4 - Mastering Product-Led Growth: Strategies for SaaS Success with Pablo AsensioIn this latest episode of the "Grow Your B2B SaaS Podcast," host Joran sits down with Pablo Asensio, founder of 8% Growth, to discuss how to master product-led growth (PLG) for SaaS companies. Pablo explains that PLG is a strategy that shifts away from traditional methods of relying on sales and marketing to acquire and retain customers. Instead, it positions the product itself as the main driver of growth. This approach allows users to see the product’s value before committing financially, making it easier to grow revenue naturally. Key aspects of PLG include self-serve onboarding, viral loops, and in...
2025-03-1141 min
Grow Your B2B SaaSS6E3 - How to Build a High-Impact Demand Gen Strategy for B2B SaaS with Clark BarronAre you wondering how to build a high-impact demand gen strategy for B2B SaaS? In this episode of the Grow Your B2B SaaS Podcast, host Joran talks with Clark Barron, CEO of Ronin, a cybersecurity marketing agency, and co-host of the Late Stage Demand podcast. They discuss demand generation, brand building, and how marketing strategies compare to cybersecurity tactics. Clark shares his views on the changing role of demand generation in B2B SaaS, common mistakes in growth strategies, and why knowing your audience is key.Key Timecodes(0:43) - Guest intro: Clark Barron...
2025-03-0443 min
Grow Your B2B SaaSS6E2 - From Impossible to Inevitable: How to Create Predictable Revenue for your SaaS with Aaron RossIn this episode, we explore How to Create Predictable Revenue for your SaaS with Aaron Ross, a top sales expert and author of books like Predictable Revenue and From Impossible to Inevitable. He breaks down why having a steady flow of sales is a game-changer for B2B SaaS founders and how today’s fast-changing world impacts it. Even when things feel uncertain, the core rules of growing revenue never change.Aaron shares powerful insights to help founders tackle challenges and grab new opportunities. He reveals how experimenting, building strong relationships, and staying flexible can set businesses up...
2025-02-2535 min
Grow Your B2B SaaSS5E22 – How to grow your B2B SaaS to 10M ARR? Advice from 20 expertsAre you building a B2B SaaS andaiming to hit 10M ARR? Then this episode is a must-listen! In this podcast, we talk about how to scale a B2B SaaS business to 10 million in annual revenue (ARR). The episode includes tips from 20 experts in the field, offering useful advice for SaaS founders. Sponsored by Reditus, a platform that helpsmanage affiliate programs for B2B SaaS companies, this episode pulls together key lessons from earlier episodes to guide founders aiming for this big milestone.Key Timecodes(1:07) -Episode 1: Scaling beyond founder-led sales(2:17) -Episode 2: Building a sustainable SaaS business with...
2025-02-1335 min
Grow Your B2B SaaSS5E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 expertsAre you building a B2B SaaS andaiming to hit 10K MRR? Then this episode is a must-listen! In this special episode, we’ve gathered insights from 20 experienced guests from Season 5 of the "Grow Your B2B SaaS" podcast. Each guest shares their top advice to help founders like you reach the crucial milestone of 10K MRR. Hosted by Joran Hofman, founder of Reditus, this episode is packed with practical strategies forscaling your SaaS business in a sustainable way. Get ready for a wealth of expert tips you won’t want to miss!Key Timecodes(0:00) - Ep...
2025-02-1130 min
Grow Your B2B SaaSS5E20 - How To Build Up Brand Authority as a B2B SaaS with Melissa RosenthalDo you want to build up Brand authority as a B2B SaaS and not sure where to start? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Melissa Rosenthal, co-founder of Outlever. Melissa, with experience at BuzzFeed, Cheddar, and ClickUp, shares her expert insights on how to build brand authority and become a thought leader in the B2B SaaS space. If you're ready to stand out and become a trusted voice in your industry, this episode is packed with tips you won't want to miss!
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2025-02-0435 min
Grow Your B2B SaaSS5E19 - Build a Profitable SaaS SEO Strategy: Leverage Customer Insights to Drive Sustainable Organic Growth with Sam DunningWant to build a profitable SaaS SEO strategy and leverage customer insights to drive sustainable organic growth? Are you unsure whether SEO is right for your business? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Sam Dunning, the founder of Breaking B2B, to explore the world of Search Engine Optimization (SEO). Sam shares his expert insights on why SEO might not be the best fit for every company, particularly in the B2B SaaS sector. He stresses the importance of not rushing into SEO if your company is under...
2025-01-2851 min
Grow Your B2B SaaSS5E18 - How to Position Your B2B SaaS for Explosive Growth with April DunfordHow do you position your B2B SaaS for explosive growth? In this exciting episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with April Dunford, the founder of Ambient Strategy and a leading expert in brand positioning. April shares valuable insights on why positioning is crucial for success in the B2B SaaS world.
Positioning is often confused with branding and messaging, but it’s far more important and foundational. It’s about clearly defining why your product is the best at delivering value to a specific group of customers. Positioning help...
2025-01-2145 min
Grow Your B2B SaaSS5E17 - How to build a Brand strategy for your SaaS with Angeley MullinsAre you wondering how to build a brand strategy for your SaaS? In this insightful episode of the Grow Your B2B SaaS Podcast, host Joran sits down with Angeley Mullins, former CCO at Resourcify, to explore the art of building a brand strategy for SaaS companies. With over 20 years of global leadership experience at companies like Amazon, GoDaddy, and Intuit, Angeley is a highly respected marketing and sales expert. Recognized by CrunchBase as one of the most influential women in sales, she offers a wealth of practical and advisory insights. This episode is a must-listen for SaaS founders...
2025-01-1442 min
Grow Your B2B SaaSS5E16 - How to set up & grow a SaaS affiliate program with Adam GlazerWhat exactly is affiliate marketing, and how can you successfully set up and scale a SaaS affiliate program? In this exciting episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Adam Glazer, the President of Partner Commerce, to explore the strategies for launching and growing a thriving affiliate program. Adam, a true expert in the field, explains that affiliate marketing is a referral-based partnership model where an affiliate, or publisher, drives traffic or leads to an advertiser or merchant. In return, the advertiser compensates the affiliate for the traffic or sales generated through...
2025-01-0738 min
Grow Your B2B SaaSS5E15 - How to leverage Social Media to become a $4B company with Chris CunninghamIn this episode of Grow Your B2B SaaS Podcast, host Joran welcomes Chris Cunningham, head of social media at ClickUp, a company that has grown into a $4 billion entity since its launch in January 2017. Chris discusses his transition from VP of Sales to leading ClickUp's brand and social media strategies, offering valuable insights into how ClickUp leverages social media to generate impressive monthly impressions and build a recognizable brand.
Key Timecodes
(1:23) - Chris Cunningham's Background and ClickUp Overview
(2:15) - Early Social Media Strategies for ClickUp
(4:12) - The Story of "Tyler" the CEO
(5:59...
2024-12-3140 min
Grow Your B2B SaaSS5E14 - 7 was to build a successful SaaS without big VC funding Greg Head FOunder, Practical foundersWhat are the 7 was to build a successful SaaS without big VC funding? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman chats with Greg Head, a veteran in the software industry with over 30 years of experience. Greg has played a key role in the growth of multiple companies in the CRM space, such as Act, SalesLogix, and Infusionsoft. Currently, he advises SaaS founders through his Practical Founders group and hosts the Practical Founder podcast. In this episode, they explore his insights into building a successful SaaS business without the need for big venture...
2024-12-2444 min
Grow Your B2B SaaSS5E13 - how to hire your first marketing leader for a B2B SaaS Startup With Andrew DavisIn today's episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with Andrew Davis, the CMO at Paddle, to explore how to hire your first marketing leader for a B2B SaaS Startup. In this comprehensive guide, they dive into the critical relationship between founders and their first marketing hire. Andrew shares valuable insights on building a successful founder-marketer relationship, a topic that continues to resonate with many B2B SaaS founders. Having been both a founder and a marketer, Andrew offers a unique perspective on the dynamics and challenges faced by both parties...
2024-12-1737 min
Grow Your B2B SaaSS5E12 - The path to a successful $100M+ SaaS exit with Ryan AllisAre you a SaaS founder dreaming of scaling your company from $1 million in Annual Recurring Revenue (ARR) to a $100 million exit? Well, you're not alone! In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Ryan Allis, the CEO and founder of SaasRise, to explore how to achieve just that. Ryan has a proven track record, having built iContact from zero to $50 million in ARR and selling it for $169 million. Now, through SaasRise, Ryan helps other SaaS founders build their businesses with expert guidance, coaching, and digital ad agency services. If you’re lo...
2024-12-1048 min
Grow Your B2B SaaSS5E11 - Secrets to Going Global: How Startups Can Succeed Internationally With Gilles BertauxIn this insightful episode, Joran engages with Gilles Bertaux on the Grow Your B2B SaaS Podcast, the co-founder of Livestorm, a platform designed for organizing and hosting engaging webinars. Founded in 2016, Livestorm has successfully gone global, boasting over 5,000 clients worldwide. Gilles shares valuable lessons from Livestorm’s journey, offering a wealth of knowledge for startups looking to expand internationally. The conversation covers essential strategies and insights for businesses considering a global reach and the challenges that come with it.
Key Timestamps
(0:00) - Introduction and Hiring Strategies
(1:06) - Episode Overview and Guest Introduction...
2024-12-0339 min
Grow Your B2B SaaSS5E10 - How to Start and Grow a B2B Podcast: Expert Tips with Tom HuntIn today’s episode of the Grow Your B2B SaaS podcast, host Joran hofman dives into the world of B2B podcasting with Tom Hunt, an entrepreneur who has seen the highs and lows of building businesses. With 17 business attempts and 11 investments, Tom found success with Fame, a company dedicated to launching and growing podcasts for B2B businesses. Today, Tom shares his extensive experience in creating successful B2B podcasts, generating valuable content, and using podcasts as powerful marketing tools.
Key Timecodes
(00:46) - Introduction of Guest: Tom Hunt
(01:21) - Why Podcasting is Powerful for B2B
(2:04...
2024-11-2636 min
Grow Your B2B SaaSS5E9 - From Agency to SaaS: Strategies for Growing Your SaaS Side Hustle with Chris OutMany agency owners dream of transitioning from service-based businesses to creating their own Software as a Service (SaaS) products. The appeal is undeniable: a scalable business model that generates recurring revenue and offers greater autonomy. However, making the shift from running an agency to building a SaaS isn’t a walk in the park. It demands careful strategy, meticulous planning, and a clear understanding of both the challenges and opportunities ahead.
In a recent episode of the Grow Your B2B SaaS podcast, host Joran sat down with Chris Out, author of the bestselling book Structuring for Ex...
2024-11-1936 min
Grow Your B2B SaaSS5E8 - Mastering Message-Market Fit: Essential Strategies for B2B SaaS Success With Diane WireduWhat is message-market fit, and what are the essential strategies for B2B SaaS success? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Diane Wiredu, a messaging expert and founder @ Lion Words, to dive into the concept of message-market fit. She emphasizes the importance of crafting messages that resonate with prospects and succinctly articulate the value and uniqueness of a product. Diane argues that achieving message-market fit is crucial for B2B SaaS companies, as it ensures that growth doesn't stall and makes marketing more effective.
Key Timestamps
(0:38...
2024-11-1239 min
Grow Your B2B SaaSS5E7 - From Idea to Income: How to Build, Launch & Scale a Successful Micro-SaaS With Alex UrquhartIn today’s fast-paced digital world, micro SaaS platforms are making waves and for good reason. As our guest describes it, micro SaaS is a streamlined version of Software as a Service that addresses specific problems with targeted solutions. Unlike traditional SaaS, which aims to cover a broad range of needs, micro SaaS focuses on niche markets, often created by solo entrepreneurs or small teams. This trend signals a shift toward more specialized, affordable, and user-friendly software that truly makes an impact.
In this enticing yet intriguing episode of the Grow Your B2B SaaS podcast, host Jo...
2024-11-0543 min
Grow Your B2B SaaSS5E6 - Leveraging Customer Success for SaaS Growth: Churn, Collaboration, and Strategic thinking With Mike DryWhen it comes to Software as a Service (SaaS) business, customer success plays a crucial role in keeping a business healthy and thriving. It’s not just about acquiring new customers; it’s equally important to ensure that existing customers are satisfied and see the value in your product. Customer success focuses on enhancing customer experiences and encouraging effective product usage, while customer support addresses immediate issues as they arise. Together, these components work harmoniously to maximize customer satisfaction and minimize churn.
In this exciting episode of the Grow Your B2B SaaS podcast, Host Joran Hofman welc...
2024-10-2943 min
Grow Your B2B SaaSS5E4 - Affiliate Marketing for B2B SaaS companies With Joran HofmanAffiliate marketing is an invaluable strategy for B2B SaaS companies that want to expand their reach and increase sales. In this special episode, the host of this show Grow Your B2B SaaS Podcast, Joran Hofman, founder of Reditus, hosts himself to dissect the crucial topic of affiliate marketing. By leveraging third-party affiliates—such as influencers, bloggers, and consultants—companies can promote their products or services and pay affiliates a commission for driving conversions. This indirect marketing approach lets companies tap into new audiences and grow their customer base effectively. However, to succeed in affiliate marketing for B2B Sa...
2024-10-1525 min
Grow Your B2B SaaSS5E3 - The Playbook of Growing 20+ B2B SaaS Companies: Tim Schumacher’s Guide to SaaS SuccessIn today's world of technology, many entrepreneurs are interested in Software as a Service (SaaS) businesses. But running a successful SaaS company is not always easy. In this episode on the Grow Your B2B SaaS host Joran Hofman sits down with Tim Schumacher, co-founder of SaaS Group, who has built a proven playbook for growing 20+ B2B SaaS companies. His playbook gives useful advice on how to overcome challenges and build strong SaaS businesses. SaaS Group has acquired over 20 B2B SaaS companies, and this experience has taught Tim a lot about what it takes for these businesses...
2024-10-0834 min
Grow Your B2B SaaSS5E2 - Building a Sustainable SaaS Business: Key Strategies for Long-Term Growth With Ferdinand GoetzenIn the B2B SaaS world, achieving sustainable growth is no small feat. It involves more than just capturing quick wins; it requires a well-thought-out strategy that ensures long-term success. In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sat down live with Ferdinand Goetzen, a founding partner at the Growth Syndicate, at the B2B Rocks SaaS event in Paris, where Ferdinand shared his key tips for building a strong SaaS business and offered valuable insights into this complex process.
Key Timecodes
(0:56) - Building a Sustainable SaaS Business
(1:26) - Defining...
2024-10-0136 min
Grow Your B2B SaaSS5E1 - How to Scale Beyond Founder-Led Sales in B2B SaaS With Gavin TyeIn the early days of a startup, founder-led sales are crucial. Founders know their product and market well, often leading customer conversations. But as the company grows, this approach can hold back progress. To succeed long-term, it’s essential to shift to a scalable sales model. In this first episode of Season 5 of the Grow Your B2B SaaS podcast, host Joran sits down with Gavin Tye, the founder of Sales Market Fit, as they take a look at a simple plan to help make this transition and allow your business to thrive.
Key Timecodes
(0:52) - In...
2024-09-2444 min
Grow Your B2B SaaSS4E20 - Building Client-Obsessed SaaS: Insights from a Seasoned Founder With Daan AssenStarting a SaaS company can be a fun and challenging adventure. In this exciting episode of the Grow Your B2B SaaS Podcast, host Joran sits down with the proud founder of SwipeGuide, Daan Assen. SwipeGuide helps big companies like Heineken and Coca-Cola manage their workers better. In this episode, we’ll explore Daan’s story, the smart choices he made, and what he learned along the way.
Key Timecodes
(0:00) - Show introduction
(1:00) - Founding SwipeGuide
(2:25) - SwipeGuide's Business Model and Products
(4:16) - Personal Journey and Early Ventures
(6:16) - Challenges and Pivots
(10:41) - Major Milestones and Scaling
(16:20) - Overc...
2024-09-1039 min
Grow Your B2B SaaSS4E19 - Go To Market learnings from B2B SaaS Trumpet With Rory SadlerIn this episode of the Grow Your B2B SaaS podcast, Host Joran sits down with Rory Sadler, the co-founder and CEO of Trumpet, a dynamic SaaS platform designed to streamline the buying process for customers. Since its launch in December 2021, Trumpet has rapidly grown, attracting hundreds of customers and thousands of companies on its free plan.
In this episode, Rory shares the origins of Trumpet, detailing how he and his co-founders identified a crucial gap in B2B SaaS sales and built a solution to address it. He also opens up about Trumpet's funding journey, the c...
2024-09-0339 min
Grow Your B2B SaaSS4E18 - Learnings from a SaaS founder with 25+ years of entrepreneur experience With David BaumIn entrepreneurship, the path is full of ups and downs, with both triumphs and challenges. David Baum CEO & Co-founder @ Relato, a veteran entrepreneur with 25 years of experience, has navigated this journey, building and scaling several businesses. In a recent podcast episode on the Grow Your B2B SaaS Podcast hosted by Joran, David shared important lessons from his experiences, emphasizing perseverance, problem-solving, and engaging with the community. This episode is full of his key insights, providing valuable guidance for both new and experienced entrepreneurs.
Key Timecodes
(00:55) - Introduction of David Baum
(01:49) - David's Background and Starting Relato
(02:15...
2024-08-2747 min
Grow Your B2B SaaSS4E17 - How to build a startup within a Corporate? Building Respona within Visme With Farzad RashidiIn this episode of the Grow Your B2B SaaS podcast, host Joran sits down with Farzad Rashidi, the co-founder and driving force behind Respona. Farzad reveals how Respona, a startup born within VisMe, a massive platform with 20 million users navigated the exciting journey of growing from an in-house tool to a thriving business.
Farzad shares the ups and downs of building a startup inside a big company, the critical role of SEO in their growth, and the valuable lessons learned from engaging directly with customers. Plus, he offers insider tips on how Respona uses AI to...
2024-08-2040 min
Grow Your B2B SaaSS4E16- Buying & Selling a SaaS: Everything you need to know with Blake HutchisonAre you thinking about exiting your SaaS business? Unsure about where to start, who to talk to or what it’s worth is? This episode will guide you through buying and selling SaaS businesses with expert advice!
In this episode of the Grow Your B2B SaaS Podcast, Joran chats with Blake Hutchinson, CEO of Flippa. They dive into how to prepare for a business exit, the details of buying and selling SaaS businesses, and Blake’s own journey as an entrepreneur. This discussion is packed with valuable tips for anyone involved in the SaaS...
2024-08-1340 min
Grow Your B2B SaaSS4E15 - Scaling Success: How Luzmo's B2B SaaS Surpassed $5M+ ARR With Thomas De ClerckIn this episode of the Grow Your B2B SaaS Podcast, Joran hosts Thomas De Clerck, founder of Luzmo (formerly Cumul), a company specializing in AI-powered analytics solutions for businesses. Thomas, who brings extensive experience from previous roles at Google and other tech companies, shares his journey from Luzmo’s inception in 2015 to its current status with over €5 million in annual recurring revenue (ARR).
Thomas’ story provides a masterclass in navigating the complexities of scaling a SaaS startup and offers invaluable insights for aspiring entrepreneurs. Tune in to explore the key takeaways from his experience that can guide y...
2024-08-0633 min
Grow Your B2B SaaSS4E14 - How MorningScore Transforms SEO with Gamification With Karsten MadsenHow did MorningScore transform SEO with gamification?
In this episode of the "Grow Your B2B SaaS" podcast, host Joran interviews Karsten Madsen, the founder and CEO of Morningscore. This episode delves into Karsten's entrepreneurial journey, the challenges he faced, and the strategies he used to grow his SaaS company. Morningscore is a gamified SEO tool designed to help small companies improve their visibility on Google.
Key Timecodes
(0:45) - Introduction of Karsten Madsen
(1:25) - Company funding and structure
(2:36) - Overview of Morningscore
(2:57) - Early entrepreneurship journey
(8:16) - Challenges and rock bottom...
2024-07-3036 min
Grow Your B2B SaaSS4E13 - How AuthoredUp Achieved 3,000+ Paying Clients with Their Go-To-Market Strategy With Ivana TodorovicIn this episode of the Grow Your B2B SaaS podcast, Joran interviews Ivana Todorovic, founder of AuthoredUp, a LinkedIn content creation and analytics tool. Ivana shares her journey from editing and blockchain roles to entrepreneurship. The conversation delves into founding and growing a SaaS company, covering challenges, strategies, and lessons learned.
Key Timecodes
(0:52) - Joran introduces Ivana Todorovic
(1:33) - When did AuthoredUp start?
(1:46) - Is it funded or bootstrapped?
(1:50) - ARR and customer numbers
(2:04) - Service vs. product revenue
(2:25) - Number of employees
(2:33) - Description of AuthoredUp
(3:33) - Ivana's goals for AuthoredUp
(3:58) - Product and...
2024-07-2341 min
Grow Your B2B SaaSS4E12 - Learnings & Advice from Second-Time SaaS Founder With Gary AmaralIn this episode of the Grow Your B2B SaaS Podcast, Host Joran interviews Gary Amaral, the co-founder and CMO of two SaaS companies, Unkover and Breadcrumbs. Gary shares his journey, insights, and challenges in building these companies, along with practical advice for SaaS founders.
Key Timecodes
(00:00) - Introduction of Guest
(00:50) - Guest Introduction and Background
(01:22) - Startup Origins and Revenue Discussion
(02:40) - Product and Service Revenue Breakdown
(04:11) - Unkover's Features and Customer Insights
(05:32) - Gary's Entrepreneurial Journey
(07:31) - Motivation and Personal Goals
(08:46) - Birth of Unkover
(12:24) - Y Combinator Experience
(13:12) - Overcoming Rock Bottom Moments
(17:17...
2024-07-1636 min
Grow Your B2B SaaSS4E11 - Bootstrapping your fully remote B2B SaaS beyond 20M+ ARR With Liam MartinIn today's episode of the Grow Your B2B SaaS podcast, host Joran welcomes Liam Martin, the co-founder of Time Doctor, a SaaS company specializing in time tracking and productivity monitoring. Liam's background is quite diverse, having worked as a journal editor, a research and teaching assistant, and the co-founder of staff.com. His entrepreneurial journey took a significant turn when he founded Time Doctor in April 2012, driven by a need to solve a problem he faced with an online tutoring business.
Key Timecodes
(00:00) Introduction to Scaling Customers and Remote Work Impact
(01:00) Spotlight on Liam Martin...
2024-07-0945 min
Grow Your B2B SaaSS4E10 - How To Grow Your SaaS While Being Sued With Preston KellerIn a recent episode of the Grow Your B2B SaaS podcast, host Joran interviewed Preston Keller, also known as PK, the founder of Emergent 3 and creator of e3, a safety and emergency SaaS platform targeting governments, educational institutions, and businesses. PK's journey from launching e3 in 2021 to achieving a million dollars in Annual Recurring Revenue (ARR) is filled with valuable lessons for aspiring entrepreneurs. His diverse background includes internal sales, consulting with professors, partnership at Thresik Group, and founding a company in Asia.
Key Timecodes
(00:53) - Guest Introduction
(01:25) - Starting e3
(01:56) - Company Overview
(02:21...
2024-07-0230 min
Grow Your B2B SaaSS4E9 - How to Bootstrap a B2B SaaS to $5M and Beyond With Bridget HarrisAre you wondering how to bootstrap a B2B SaaS to $5M and Beyond? In this captivating episode of the Grow Your B2B SaaS podcast, host Joran explores the journey of Bridget Harris, co-founder and CEO of You Can Book Me. Managing over 20,000 customers and 1.5 million bookings each month, Bridget reveals key insights on bootstrapping a successful SaaS business, obsessing over customers, and leading a remote team. Learn how Bridget's strategic decisions and focus on top-notch products propelled You Can Book Me to $5 million in annual revenue. Discover essential frameworks and tips to scale your own B2B...
2024-06-2548 min
Grow Your B2B SaaSS4E8 - Learnings from a Second-Time SaaS Founder With Joe LewinIn the latest episode of the Grow Your B2B SaaS Podcast, host Joran engages in a candid conversation with Joe Lewin, founder of Foundy, an acquisition fundraising portal. Joe shares his entrepreneurial journey, offering valuable insights and experiences. His background includes the successful founding and subsequent sale of Swings, a tech company, providing him with a wealth of knowledge on building a successful business from the ground up.
Joe emphasizes the importance of validating business ideas early on. He advises aspiring entrepreneurs to ensure their market model and customer base are supported by real potential customers...
2024-06-1831 min
Grow Your B2B SaaSS4E7 - How MyAskAI bootstrapped with a team of 2 to $300k ARR With Michael HeapIn this episode of the "Grow Your B2B SaaS" podcast, host Joran interviews Mike Heap, the founder of My Ask AI, an AI customer support solution. Mike shares his entrepreneurial journey, the challenges he faced, and the strategies he employed to grow his company to 40,000 users and $300K ARR within one and a half years.
Mike urged founders to stay focused on their vision and to avoid getting distracted by every new technological trend. He underscores the importance of doing the "boring things" consistently to achieve long-term success..
This episode offers a comprehensive look...
2024-06-1134 min
Grow Your B2B SaaSS4E6 - How Tally bootstrapped to $100k MRR with a team of 3 With Marie MartensIn this episode of the Grow Your B2B SaaS podcast, host Joran sits down with Marie Martens, the dynamic co-founder of Tally, to delve into her remarkable journey of building a successful SaaS company from scratch. Tally, a streamlined and free form-building tool, skyrocketed from inception in 2020 to achieving a staggering 1.3 million ARR with over 300,000 users, all while maintaining a lean team of just two.
Marie shares invaluable insights on navigating the early stages of a startup, leveraging communities like Product Hunt and Indie Hackers, and the importance of doing things that don't scale to secure...
2024-06-0438 min
Grow Your B2B SaaSS4E3 - How Userflow grew to 4.6M ARR with a team of 3 With Esben Friis-JensenHow did Userflow grow to 4.6M ARR with a team of 3?
In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman interviews Esben Friis-Jensen, the founder of Userflow, a successful SaaS company that grew to 4.6 million ARR and was later acquired by Beamer.
Esben's entrepreneurial path is a testament to the power of persistence, innovation, and strategic decision-making in the competitive landscape of the tech industry. Esben shares his entrepreneurial journey, starting from his days at Accenture to founding Cobalt and eventually Userflow. He talks about his motivation, personal life as a...
2024-05-1437 min
Grow Your B2B SaaSS4E1 - How to bootstrap two SaaS companies to a combined $10M ARR With Michael KamleitnerWhen embarking on the journey of building a Software as a Service (SaaS) company, founders often face a many challenges at different stages of growth. One crucial aspect that cannot be overlooked is the process of finding the right people to fill key positions within the organization. Whether it's identifying the perfect fit for a lead role or building a strong management team, the importance of having the right individuals in place cannot be understated. This task requires a keen eye for compatibility in terms of go-to-market strategies, target audience alignment, and overall vision for the company's growth.
2024-04-3032 min
Grow Your B2B SaaSS3E20 - How to sell Enterprise SaaS, Learn from a 100M+ ARR founder With Jim YuWondering how to sell enterprise SaaS? Well prepare to learn from a 100M+ ARR founder. In this episode on the Grow Your B2B SaaS podcast, Host Joran Hofman dives into a conversation with Jim Yu, the founder and exec chair at BrightEdge, exploring the ins and outs of building and selling enterprise SaaS.
Jim generously shares his journey, reflecting on the hurdles and lessons learned along the way. He stresses the importance of laying a solid foundation before scaling, understanding the nuances of sales strategies, and cultivating advocates within enterprises.
Furthermore, Jim delves into th...
2024-04-1643 min
Grow Your B2B SaaSS3E19 - How to build a billion dollar business within a year With Adam RobinsonIs it possible to build a billion-dollar business within a year? Well, the answer is YES! In this special episode of the Grow Your B2B SaaS podcast, recorded live on stage at the SaaS Open event in Austin, USA, show host Joran Hofman sits down with Adam Robinson, the founder of retention.com. This episode covers the critical factors and hacks to building a billion-dollar business within a year. Adam's RB2B companies focus on identifying website visitors on a personal level, with Retention targeting e-commerce and B2B. Adam is striving to bootstrap his company to unicorn...
2024-04-0939 min
Grow Your B2B SaaSS3E18 - How Chili Piper is Becoming A Billion Dollar Company With Alina VandenbergheHow is Chili Piper becoming a billion dollar company? In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman interviews Alina Vandenberghe, the co-founder and CEO of Chili Piper, a B2B SaaS company that helps sales teams automatically schedule appointments with leads They Instantly turn inbound leads into qualified meetings. They discuss Chili Piper's journey to becoming a billion-dollar company, including their valuation and mistakes along the way. Alina shares her personal motivation and the challenges she faced as an entrepreneur. She emphasizes the importance of trusting your own path and not listening to others...
2024-04-0227 min
Grow Your B2B SaaSS3E17 - How to setup affiliate marketing for B2B SaaS with Dustin HowesDo you already have an affiliate marketing program set up for your B2B SaaS? If not, Are you considering setting up an affiliate marketing program for your B2B SaaS but unsure where to start? Fear not!
In this episode of the Grow Your B2B SaaS Podcast, hosted by Joran Hofman, we delve deep into the world of affiliate marketing. Our guest expert, Dustin Howes, brings over 13 years of experience in affiliate marketing, having worked with renowned companies in the industry. With his extensive expertise, including hosting the Affiliate Nerd Out podcast and creating his...
2024-03-2639 min
Grow Your B2B SaaSS3E16 - The Unsexy Truth about Startup Success with Cristobal AlonsoWhat is the unsexy truth about startup success? Building a successful startup isn't easy. Founders face tough challenges while trying to make their vision a reality.
It's commonly stated that founders face the heat in their kitchens but keep cooking nonetheless, and as a result, we primarily see the final product presented without actually knowing what it took to come up with this final product.
In this exciting episode of The Grow your B2B SaaS podcast, host Joran Hofman talks with an expert in the field about what it really takes to start and...
2024-03-1940 min
Grow Your B2B SaaSS3E15 - How to scale your SaaS to 1M MRR using processes with Matt WolachAre you wondering how to scale your SaaS to 1M MRR? Well, the secret lies in setting up and having the right processes in place. In this episode of the 'Grow your B2B SaaS' podcast, Joran Hofman sits down with Matt Wolach to discuss how to scale your SaaS to 1M MRR using processes. Matt is a multi-faceted professional with experience as a founder, investor, mentor, and podcast host. His diverse background includes roles such as VP of Sales, CEO, CRO, and Director of Sales and Marketing, offering a wealth of insights on growing B2B SaaS companies.
2024-03-1240 min
Grow Your B2B SaaSS3E11 - How to Achieve Explosive Growth and Increase Profitability with Stefan AvivsonWhat is explosive growth and increased profitability, and How can you achieve explosive growth and Increase profitability? To help us understand this topic in the context of B2B SaaS companies, show host Joran Hofman invites subject matter expert Stefan Avivson. As a seasoned entrepreneur, Stefan commonly known as Mister Raw, recounts his journey of starting and selling multiple companies, along with the valuable lessons learned from both failures and successes. His focus on helping startups unlock their full potential and drive revenue growth is highlighted. Stefan shares his extensive entrepreneurial experience and insights gained from mentoring startups.
Key...
2024-02-1336 min
Grow Your B2B SaaSS3E10 - How to implement a profit-led approach for your SaaS with Guillaume MoubecheWondering how to implement a profit-led approach for your Saas? Well to help us understand this topic, show host Joran Hofman interviews subject matter Guillaume Moubeche, also known as G. He's the brains behind Lempire, a company famous for its software products like lemwarm, lemcal, taplio, and tweethunterr, all made to help businesses grow. Guillaume's journey is amazing; he took Lempire from zero to $20 million in just five years.
Thanks to Guillaume's smart leadership, Lempire is now valued at $150 million as of 2021. Guillaume's success story has been shared in over 200 media outlets. His hard work and talent f...
2024-02-0639 min
Grow Your B2B SaaSS3E9 - How to achieve Product Market Fit for your B2B SaaS With Maja VojeHow can you achieve Product Market Fit for your B2B SaaS? Why is a Go-To-Market Strategy important for your B2B SaaS? In the first season of this podcast, we interviewed Andrew Davies on the same topic, resulting in one of our most listened-to episodes. To delve deep into the concept of product-market fit and the entire spectrum of the go-to-market strategy, show host Joran Hofman speaks with Maja Voje, a best-selling author of 'GTM Strategist' and the Founder & Investor at Growth Lab. Maja, an expert in go-to-market strategies for SaaS companies, is actively involved in running GTM...
2024-01-3046 min
Grow Your B2B SaaSS3E8 - How to get your first 1.000 users for your B2B SaaS With Simon HøibergWhat exactly is user acquisition, and how can you secure your first 1,000 users for your B2B SaaS venture?
This process requires SaaS founders to meticulously craft products with the end user in mind. Establishing a minimal, lovable product before embarking on user acquisition stands out as a pivotal step in this journey.
Shedding light on this crucial aspect, show host Joran Hofman engages in a conversation with Simon Hoiberg, the esteemed founder of FeedHive. Simon is widely recognized for his expertise in initiating and managing small, bootstrapped self-serve SaaS products, boasting a successful track...
2024-01-2335 min
Grow Your B2B SaaSS3E7 - How to price your B2B SaaS to accelerate growth? with Wolter RebergenWhat is your pricing approach for your B2B SaaS, and what metrics guide your pricing decisions? Additionally, how do you package your product? In this episode of the 'Grow Your B2B SaaS' podcast, host Joran Hofman engages in a deep dive with Wolter Rebergen, VP of Revenue Operations at Younium, to understand B2B SaaS pricing better. The discussion highlights the significance of effective pricing in fostering B2B SaaS growth, the evolving trends, and its pivotal role in startup success. Drawing from his wealth of experience with various B2B SaaS companies, Wolter shares valuable insights...
2024-01-1633 min
Grow Your B2B SaaSS3E5 - How to implement the Growth Hacking mindset in your B2B SaaS? With Sean EllisWhat is growth hacking? and why is it important to implement your growth hacking mindset for your B2B SaaS? Well, In this episode on the Grow Your B2B SaaS Podcast, show host Joran Hofman interviews Sean Ellis, an expert in growth hacking and author of the book Hacking Growth. They discuss the concept of growth hacking and its application in startups and businesses. Sean shares his unique perspective gained from working with billion-dollar companies and emphasizes the importance of understanding the cause and effect of results in the growth process.
Key Timecodes Sean Ellis
(0:40) Show...
2024-01-0241 min
Grow Your B2B SaaSS3E4 - How to improve your SaaS Sales With Kevin DorseyWondering How to improve your SaaS Sales ? Well, In this episode, Joran interviews Kevin Dorsey, the Senior President of Sales and Partnerships at Bench, discussing the strategies and processes for successful SaaS sales. Kevin's experience and expertise in sales leadership make him a valuable guest for this episode. Kevin Dorsey, known as KD and the Father of Modern Sales Leadership, has an impressive background in sales, having worked with over 400 sales organizations and achieved success in different industry verticals. His expertise and experience make him a valuable resource for discussing SaaS sales strategies.
Kevin defines SaaS excellence...
2023-12-2635 min
Grow Your B2B SaaSS3E3 - Lessons learned; Bootstrapping to 20M ARR With Emeric ErnoultBootstrapping a B2B SaaS to 20M ARR in revenue without significant external funding is challenging. Even though it might seem extremely difficult, you can do it using solid processes, having skilled people on the team, and the founder staying motivated and focused on the goal. This big goal is doable and possible with the right plan and determination.
In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman interviews Emeric Ernoult, Co-founder of Agorapulse, a social media management software. Emeric shares his experiences and insights on growing a bootstrap SaaS to over 20...
2023-12-1940 min
Grow Your B2B SaaSS3E2 - How to audit your SaaS growth? With Asia OrangioWhat is SaaS growth and why is it important to audit your SaaS growth? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman is joined by Asia Orangio, founder and CEO of DemandMaven, a growth consulting firm that assists SaaS companies in identifying their best growth opportunities. Together, they discuss the importance of auditing SaaS growth and provide valuable insights and strategies on how to conduct a growth audit. With a focus on revenue, retention, and sustainable growth, Asia shares her expertise from working with numerous SaaS founders and growth teams over the years...
2023-12-1243 min
Grow Your B2B SaaSS2E18 - How to become profitable as a bootstrapped SaaS? With Melissa KwanBuilding a successful startup, especially in the competitive world of B2B SaaS, is a challenging task. It requires dedication, strategic decision-making, and a focus on achieving profitability. Achieving profitability in a startup requires careful planning, customer focus, revenue-driven decisions, and adaptability.
In this podcast episode on the Grow Your B2B SaaS, host Joran Hofman interviews Melissa Kwan, a successful entrepreneur bootstrapping her third startup, E-Webinar. Melissa shares her expertise on how bootstrapped founders can achieve profitability and why they must do so. Melissa emphasizes that becoming profitable allows founders to have financial stability, pay their...
2023-11-0736 min
Grow Your B2B SaaSS2E17 - How to leverage Marketing Automation for your SaaS? With Shay HoweWhat is marketing automation and why is it important for your B2B SaaS? Well, the automation of processes will be required if hypergrowth is to be achieved, encompassing marketing and client messaging. In this episode of the Grow Your B2B SaaS podcast hosted by Joran Hofman we dive deep into one of the most important SaaS topics of marketing automation and how it can be leveraged for your B2B SaaS. The goal, naturally, is to enable hypergrowth to be maintained without compromising the customer experience. Shay Howe, CMO at Active Campaign, is the guest for today's...
2023-10-3136 min
Grow Your B2B SaaSS2E14 - How to get capital as a bootstrapper? With Nathan LatkaBootstrapping, the art of building a business without external funding, requires resourcefulness and strategic financial management. As a bootstrapper navigating the entrepreneurial landscape, securing capital can be a challenging yet essential aspect of scaling your venture. While traditional funding avenues like venture capital may seem elusive, there are alternative strategies to fuel your startup's growth. In this insightful episode on the Grow Your B2B SaaS - Podcast , show host Joran Hofman hosts a subject matter expert on how to get capital as a bootstrapper. Our guest is Nathan Latka. Nathan is the founder of FounderPath, a platform that...
2023-10-1031 min
Grow Your B2B SaaSS2E12 - How to bootstrap your SaaS to a 10M+ exit? With Andrew GazdeckiBootstrapping your SaaS company to a 10M+ exit is a formidable challenge that requires a strategic and disciplined approach. First and foremost, focus on achieving profitability early on, as this not only sustains your business but also makes it an attractive acquisition target. As you grow, prioritize hiring talented individuals who complement your skills and can take over key roles, allowing you to work on scaling the business rather than getting bogged down in day-to-day operations. Building a strong brand presence and a loyal customer base is crucial, and consider sharing your journey through content marketing or building in...
2023-09-2637 min
Grow Your B2B SaaSS2E11 - How to reduce your CPL and scale profitable campaigns with Yann SkaalenTo reduce your CPL (Cost Per Lead) and scale profitable campaigns, it's crucial to adopt a strategic approach. Start by meticulously analyzing your audience data to target the most promising segments and refine your messaging accordingly. Implement A/B testing to optimize ad creatives, headlines, and landing pages, ensuring they resonate with your target audience. Employ advanced audience targeting options provided by advertising platforms, such as lookalike audiences and custom audience segments. Continuously monitor campaign performance and allocate budgets to the highest-performing channels and campaigns. Leverage automation tools for bid management and ad scheduling to maximize efficiency. Lastly, stay...
2023-09-1925 min
Grow Your B2B SaaSS2E10 - How to build and grow a B2B SaaS Sales team? With James SkiTo build and grow a high-performing B2B SaaS sales team, it's essential to follow a strategic approach. Start by defining your ideal customer profile and understanding their pain points thoroughly. Then, hire sales professionals with a deep understanding of your industry and product. Provide comprehensive training and ongoing coaching to ensure they are well-equipped to communicate the unique value proposition of your SaaS solution. Implement robust CRM and sales enablement tools to streamline processes and track performance metrics. Foster a culture of collaboration and continuous improvement within your team, encouraging knowledge sharing and experimentation with various sales strategies...
2023-09-1226 min
Grow Your B2B SaaSS2E8 - How to improve your user onboarding? with Ildefonso PrietoHow do you improve your user onboarding? Effective user onboarding is crucial for driving user engagement and retention on your platform. A seamless onboarding process welcomes new users, guiding them through your product's key features and benefits, while minimizing any potential hurdles. By implementing a user-centric onboarding strategy, you can ensure that users quickly grasp how to navigate and utilize your platform, leading to higher satisfaction levels and increased usage over time. Tailoring the onboarding experience to address user needs and pain points not only accelerates their journey to becoming proficient users but also cultivates a positive and lasting...
2023-08-2940 min
Grow Your B2B SaaSS2E6 - How to do revenue attribution the right way? With Steffen HedebrandtWhen it comes to achieving accurate and insightful revenue attribution, mastering the right approach is crucial for the success of your business. In this episode, Joran Hofman hosts Steffen Hedebrandt the Co-founder of Dreamdata. In this episode, our guest expert helps us to understand How to do revenue attribution the right way.
Revenue attribution isn't just about tracking where your customers come from; it's a strategic process that involves understanding the entire customer journey, identifying successful tactics, and optimizing your marketing efforts. To do revenue attribution the right way, start by implementing a comprehensive data collection strategy...
2023-08-1529 min
Grow Your B2B SaaSS2E3 - How to build a strong Culture? with Mads WedderkoppWant to build a strong for your startup?
In the third episode of season two of Growing a B2B SaaS, host Joran Hofman delves into building a strong company culture to foster growth in a B2B SaaS organization. Joined by Mads Wedderkopp, CEO of Dream Influence, an influential marketing SaaS platform, they explore the significance of recruiting and retaining top talent to accelerate SaaS growth.
Mads, drawing from his experience in scaling a SaaS company from zero to 6.5 million ARR, emphasizes the power of a strong culture in unlocking a...
2023-07-2536 min
Grow Your B2B SaaSS2E2 - Why should someone buy your SaaS Now? With Michael HumbletIn this episode of the "Growing a B2B SaaS" podcast, host Joran Hoffman interviews Michael Humblet, author of the books "Why Now" and "Nobody Knows You," and founder of Chaomatic, a service company aiding VW sales companies in generating more leads through creative content. Michael shares his insights on why businesses should invest in B2B software tools right now and how to overcome common challenges in sales and marketing.
The conversation begins with Joran asking Michael why people should listen to him and why the timing is crucial. Michael explains that most businesses struggle with...
2023-07-1840 min
Grow Your B2B SaaSS2E1 - How to run profitable ad campaigns? With Michael DamnjanovicA profitable ad campaign is a marketing initiative that generates a positive return on investment (ROI) and achieves the desired objectives within a specified budget. In other words, it is an advertising campaign that brings in more revenue or value than the cost of running the campaign. The big question is, how do you run successful and profitable ad campaigns?
The profitability of an ad campaign is typically measured by analyzing key performance indicators (KPIs) such as conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall ROI. If these metrics indicate that the...
2023-07-1126 min
Grow Your B2B SaaSS1E20 - What is Affiliate Marketing? With John WrightWhat is affiliate marketing? And why is it important for you to set up an affiliate program for your business? On The Grow your B2B SaaS Podcast , Joran Hofman hosts John Wright the Co-Founder at StatsDrone. Having been in the industry for the past couple of decades, John leverages his academic engineering background to use data for business intelligence. He is keen to share his knowledge in affiliate marketing and business intelligence, which are increasingly important areas for SaaS founders in the digital business environment.
Key Timecodes
(0:40) Introduction of today's topic and guest expert
(01:27) Why you should l...
2023-06-2037 min
Grow Your B2B SaaSS1E7 - Bootstrapping To A 200M Acquisition With Patrick CampbellHow to bootstrap your B2B SaaS to a 200M acquisition? Our guest expert Patrick Campbell did it, and he will share his learnings and knowledge on this show.
Why you need to listen to Patrick - Thanks to his company's analytics product, Profitwell Metrics, he has access to the payments data from around 3600 SaaS companies. This brings even a more unique context to his story as he has this rich data library at his disposal.
How did you manage bootstrap acquisition for your business? The successful bootstrapping of...
2023-03-2139 min
Grow Your B2B SaaSS1E6 - How to Go To Market with your B2B SaaS with Andrew Davies.How can you bring your B2B SaaS to the market?
Learn it from someone who has been on all sides within the SaaS industry, currently CMO at Paddle and investor/coach at multiple SaaS startups.
Launching a new product onto the market is obviously the next step after development. The go-to-market strategy is essential for introducing a good product or service to new clients and establishing a competitive edge. It includes specialized techniques for pricing products and services, sales and marketing channels, customer journeys, introducing new goods and services, and rebranding in a foreign...
2023-03-1433 min
Grow Your B2B SaaSS1E5 - Product Led Growth: How To Get Started With Antti SuikkanenHow can you leverage Product-Led Growth to grow your B2B SaaS?
In this episode, we talk with Antti Suikkanen, about how to get started with product-led growth to scale your SaaS.
What is Product-led Growth? - Antti Suikkanen sees product-led growth as how the world works today: people today want to figure out the value they can attain from a product before deciding to buy it. Product-led growth model vs sales-led growth - Product-led growth follows a more precise framework: the product has to be excellent, and easy to use, and the user has...
2023-03-0734 min
Grow Your B2B SaaSS1E4 - Sales Process: The importance & Best Practices With Gavin TyeWant to sell your B2B SaaS?
Learn from Gavin Tye on how to create demand for your SaaS without selling.
A marketer does not always have a full understanding of the problem existing in their business. Any B2B SaaS business founder should first understand the specific business processes they impact directly or indirectly and figure out how to quantify them. As such, you need to demonstrate to the target audience how much it costs them and highlight the existing inefficiencies of their business processes so they can move forward. A SaaS company has...
2023-02-2834 min
Grow Your B2B SaaSS1E3 - Affiliate Marketing Simplified With Evan WeberWhy should you care about affiliate marketing for your B2B SaaS?
We talk with Evan Weber who has been in the industry for a very long term since the inception of affiliate marketing. He has been consulting for over 350 companies in the last 15 years, doing media buying and managing the ad campaign on the agency media platforms. He has plenty of references in B2B, thus one of the direct consumer and digital marketing advertising experts. In addition, he has traveled extensively, which allows him to know what would work.
Our guest emphasizes that conversion rate...
2023-02-2143 min
Grow Your B2B SaaSS1E2 - Customer Success: The Importance & Best Practices With Mike DryWant to set up or grow your CS team?
Learn how to gain more revenue from your current clients and keep them longer. Mike Dry, Senior director of customer success at Leadfeeder will share the importance of CS and best practices.
Over the past 10 years, he has gathered immense experience working with customers, teams, startups, and established companies. To start things off, we get Mike's definition of customer success within B2B SaaS.
He observes that customer success entails leveraging technology to provide customers with support and the know-how to generate success on...
2023-02-1441 min
Grow Your B2B SaaSS1E1 - UI/UX Design, Importance & Best Practices With Peter LovingThe UX & UI of your B2B SaaS will determine the success you will have.
Whether you are going for product-led, sales-led, or any other growth strategy. Users will need to understand and like the product. This is where UX & UI comes into place.
Our guest Peter clearly spells out his credentials and why you need to afford him a listening ear as he discusses all things UX/UI. Can you draw the border between these two tech words often used interchangeably? Peter helps us to decipher the meaning and difference between these two design...
2023-02-0737 min