Shows
On MarketingOn Marketing #69: Stephanie YoderMeet Stephanie Yoder 👋If you want to master content, you need to listen to herShe spent a decade as a travel writer, then jumped into content marketing and is now the Director of Content for RebrandlyI love her grounded takes on marketing, content, and especially AII hope you enjoy :)📺 Click to watch on YouTube 📹 Recorded on May 23rd, 2025// GUEST LINKS //Stephanie's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 L...
2025-07-3131 min
On MarketingOn Marketing #68: Ghalib HassamMeet Ghalib Hassam 👋If you want to master founder-led marketing on LinkedIn, he’s your guyAn engineer with a Master of Science turned marketer/entrepreneurHe has some of the most distilled and nuanced takes on content and founder-led marketingI hope you enjoy :)📺 Click to watch on YouTube📹 Recorded on May 16th, 2025// GUEST LINKS //Ghalib's LinkedIn: https://www.linkedin.com/in/ghalibhassam/// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me...
2025-07-0934 min
On MarketingOn Marketing #67: Matthew RawleThat's Matthew Rawle 👋An owned media channel consultantWho knows his stuff when it comes to content, owned media, and socialHe shares some contrarian takes that I couldn't stop nodding toAnother LinkedIn connection that turned into a great episodeI hope you enjoy :)📺 Click to watch on YouTube📹 Recorded on May 2nd, 2025// GUEST LINKS //Matt's LinkedInMatt's Website// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual co...
2025-06-0930 min
On MarketingFriends of On Marketing #11: Hiba Amin📺 Click to watch on YouTube📹 Recorded on April 18th, 2025As the first installment of Friends of On Marketing comes to an endI want to touch on something:Not all past guests are (or will become) friendsIt's the sad reality of businessSometimes it's transactional or can only be personable for a little bitWhether that's because the person glows up and can't be seen with a nobody marketer (I believe I'm worth it)Or they s...
2025-05-2133 min
On MarketingOn Marketing #66: Fergus Dyer-SmithMeet Fergus Dyer-Smith 👋A true expert in AI and how to apply it to our workHe's one of the few voices I listen to in the AI spaceHe's currently the Founder and CEO of Wooshii, a technology-driven platform transforming how brands produce and manage content at scale.Enjoy the conversation :)📺 Click to watch on YouTube📹 Recorded on March 14th, 2025// GUEST LINKS //Fergus' LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a v...
2025-05-0727 min
On MarketingBook Review #2: Day Trading Attention by Gary VaynerchukMost marketers say they want attentionFew know how to day trade it📺 Click to watch on YouTube📹 Recorded on April 15th, 2025In this book review edition of On Marketing, I unpack Day Trading Attention by Gary VeeThis isn't a hype piece (book)It's a reality check for marketers trying to keep up with where attention is movingIn the episode, I share:A quick overview of Day Trading AttentionA few caveats (because not all of it lan...
2025-04-2033 min
On MarketingOn Marketing #65: Vivek Shankar📺 Click to watch on YouTube📹 Recorded on February 28th, 2025Meet Vivek Shankar 👋A content strategist and content writerWho I met through an initial disagreementOn when/how we should use AI when writing(which we cover in this episode!)Enjoy the conversation :)// GUEST LINKS //Vivke's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do
2025-04-1040 min
On MarketingFriends of On Marketing #10: Mitch Schoenman and Timothy Wier📺 Click to watch on YouTube📹 Recorded on February 21st, 2025Marketers need more friends in salesAnd I think the same is true for salespeopleIf they want to be more effectiveThat’s why for today's Friends episode:I have Mitch from the sales worldAnd Timothy from marketingWhere we chat all things sales, marketing, AI, and the one thing they are most proud ofEnjoy the episode :)🗂️ Mitch is from Seaso...
2025-04-0343 min
On MarketingOn Marketing #64: Shannon (Sweeny) Curran📺 Click to watch on YouTube📹 Recorded on February 20th, 2025Meet Shannon (Sweeny) Curran 👋A fractional CMO and advisorWith a killer track record in marketing, brand, and contentAnd she's also a genuine human who is willing to share her wisdomEnjoy the episode :)// GUEST LINKS //Shannon's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Join my newsletter to receive extra insights☕️ Get a virtual coffee with me💻 Learn more abou...
2025-03-2639 min
On MarketingFriends of On Marketing #9: Matt Froehlich📺 Click to watch on YouTube📹 Recorded on February 14th, 2025The only reasonable excuse for (almost) releasing this late: Being a dad Which is meta, as this episode is all about fatherhood And DTC, paid ads, and AIEnjoy the episode :)🗂️ Matt is from Season 3, Episode 1// GUEST LINKS //Matt's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do
2025-03-1647 min
On MarketingOn Marketing #63: Lashay Lewis📺 Click to watch on YouTube📹 Recorded on February 17th, 2025Meet Lashay Lewis 👋Queen of BOFU (bottom of the funnel) contentShe spent a decade as an in-house content strategistThen, she decided to do her own thing with Authority PlugLashay gets content, and she shares plenty of gems in this convoEnjoy the episode :)// GUEST LINKS //Lashay's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me
2025-03-0628 min
On MarketingFriends of On Marketing #8: Diandra Escobar📺 Click to watch on YouTube📹 Recorded on February 14th, 2025From SEO ranches to getting fired by a friend to then building a 6-figure agencyDiandra tells it all in this episodeAnd my favorite thing she shares–at the end–is that (internal) PEACE is what we should all be striving forIf you want to up your content/SEO game, this episode is for YOU🗂️ Diandra is from Season 3, Episode 2// GUEST LINKS //Diandra's LinkedIn// CONNECT...
2025-02-2643 min
On MarketingBook Review #1: Permission Marketing by Seth Godin (1999)📺 Click to watch on YouTube📹 Recorded on February 12th, 2025What can we learn from a 1999 marketing book?Surprisingly, a lotEspecially when it’s Seth Godin’s Permission MarketingIn this new format, I share:- An overview of the book- Caveats on what isn’t applicable- 5 insights still relevant today- 3 questions to ask to apply insights Let me know if you like “book reviews”And I’ll do more in the futu...
2025-02-1720 min
On MarketingOn Marketing #62: Neil Stoneman📺 Click to watch on YouTube📹 Recorded on January 17th, 2025Meet Neil Stoneman 👋The Director of Content Performance at Velocity PartnersA kick-ass B2B marketing agency where he's worked for the last 16 yearsI've followed Velocity and Neil's work since starting in marketingIf it's not clear yet, Neil brings with him earned expertise and experiencesAnd he shares all his wisdom in this episodeEnjoy our conversation!// GUEST LINKS //Neil's LinkedIn
2025-02-0939 min
On MarketingFriends of On Marketing #7: Derek LaliberteClick to watch this episode on YouTube 📺"If you want to eat, you must learn to hunt."With a career in sales, Derek knows how to huntAnd he knows a lot about marketingAND and he brings much contrarian adviceSit back and enjoy this episode📹 Recorded on January 22, 2025🗂️ Derek is from Season 1, Episode 4// GUEST LINKS //Derek's LinkedInDerek's Prospectur// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a...
2025-02-0332 min
On MarketingOn Marketing #61: Justin PriceWatch this episode on YouTube 👉 https://youtu.be/ye29ncn1QOcJustin Price is the Senior Manager of Multichannel Marketing for the Milwaukee Bucks.Yes, the basketball team. Where he's worked for 6+ years.Before that, he was doing email marketing and is now tasked with marrying email and SMS marketing programs in his new role.Enjoy our conversation!// GUEST LINKS //Justin's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn...
2025-01-2727 min
On MarketingFriends of On Marketing #6: Tom Winter & Trish SeidelWatch this episode on YouTube 👉 https://youtu.be/6jYyR_S4Uf0What happens when you chat with two marketersAbout ANYTHING but marketing?Awesomeness – like talking about Taylor Swift and parenting tipsHere's what else we dive into:– Their unique take on "good enough" and when to ship– How Trish uses vulnerability to build team trust– Why Tom embraces mistakes as a growth driver– Small habits they've adopted to improve focus and health– And lessons learned from managing feedba...
2025-01-2034 min
On MarketingOn Marketing #60: Predictions + ReflectionsWatch this episode on YouTube 👉 https://youtu.be/v3TcyBN673gA special On Marketing episode with only ME!In this episode, I share:- 7 marketing predictions for 2025- 5 reflections on 2024- 3 lessons as a new father// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guest...
2025-01-1250 min
On MarketingFriends of On Marketing #5: Tommy CiampaWatch this episode on YouTube 👉 https://youtu.be/yQ7EVlhEE14This is a special New Year edition 🥂With my close friend Tommy, who does SEO for SocialSurge.In this episode, Tommy touches on:His reflection on 2024What growth looks like today for himTwo awesome vacationsSEO in 2025And much more!(Tommy is from Season 2, Episode 2)// GUEST LINKS //Tommy's LinkedInTommy's website// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about...
2025-01-0530 min
On MarketingOn Marketing #59: Kathryn "Katy" SeveranceWatch this episode on YouTube 👉 https://youtu.be/eMK5d5S0-WUThat's Kathryn ''Katy" Severance.She's the Digital Marketing Manager (Global Social Media Program) for Riskonnect, Inc.She is skilled in social media, email, and content.I met Katy at the start of my LinkedIn journey around 2019 and have enjoyed her down-to-earth guidance.// GUEST LINKS //Katy's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and w...
2024-12-2924 min
On MarketingFriends of On Marketing #4: Victoria RudiWatch this episode on YouTube 👉 https://youtu.be/cbSZEcQDpxUMaking the complex simple (or digestible)Is what Victoria is gifted atI connected with Victoria over 4 years ago on LinkedInSince then, I've learned much from her on content marketing and now messaging/positioningIn this episode, Victoria and I touch on:Why she is obsessed with messaging for SaaS companiesThe strategy behind her website Content distribution strategyHer favorite authorAnd the potential of Web3(Victoria is from Season 1, Episode 2)// GUES...
2024-12-2237 min
On MarketingOn Marketing #58: Joe DanielsWatch this episode on YouTube 👉 https://youtu.be/T32e1-fMP8YThat's Joe Daniels.A former Head of Content and Creative turned Founder of the agency Left Field.He helps B2B companies escape category conformity with POV-led positioning and messaging.Joe's a wise man, and I was grateful for his contrarian takes.// GUEST LINKS //Joe's LinkedInLeftfield website// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn...
2024-12-1637 min
On MarketingFriends of On Marketing #3: Bridget Poetker & Sara PionNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/EGN2EA8I4yMBridget and Sara's energy is TANGIBLE.I first came across their work when working in SaaS.Bridget did content marketing for G2, and Sara was a growth marketer for Drift.It was a dream to have them on Season 1. And I'm honored to have them return for a juicy Friends Episode!In this episode, Bridget and Sara touch on:Focusing on marketi...
2024-12-0946 min
On MarketingOn Marketing #57: Ashley FabryNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/17WrtVLC9acAshely Fabry is a former marketing manager turned solopreneur (Ashley Rose Branding).I got coffee with Ashely months ago to chat about social media marketingIn this convo, we go beyond social:To discuss marketing's role today and into the future.// GUEST LINKS //Ashley's LinkedInAshely's website// CONNECT //🔵 Connect with me on LinkedIn📫 Join my newsletter to receive e...
2024-12-0226 min
On MarketingFriends of On Marketing #2: Nick GeddaNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/I-vuSR83_xYNick Gedda is a fractional CMO turned art dealer.And now a marketing lifecycle manager.In this episode, Nick shares:The importance of listening to your bodyThe benefits of daily creative practice and skill-buildingEmbracing the unknown and staying open to unexpected opportunities(Nick is from Season 1, Episode 1)// GUEST LINKS //Nick's LinkedInNick's website (Art)// CONNECT //🔵 Connect with me on LinkedIn
2024-11-2439 min
On MarketingOn Marketing #56: Joel KlettkeNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/LfozshG0atgJoel is the previous cofounder of Case Study Buddy. A true master of effective case studies.But deeper than that, he has a clarity about marketing that is rare.Joel's answers to this show's two main questions:(1) Marketing's role is to build trust by framing offerings in a believable, trustworthy way that encourages consumer action.(2) The purpose of life is to serve and make the pat...
2024-11-1725 min
On MarketingFriends of On Marketing #1: Marcella ChamorroNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/NEqqZcqF_9UA former Head of Marketing turned Mental Health and Executive Coach.Marcella Chamorro's unique journey offers plenty of wisdom.A few ideas she shares:Balancing work performance and personal well-beingIntegrating inner work and outer workThe importance of soft skills in the future workplace(Marcella is from Season 1, Episode 24)// GUEST LINKS //Marcella's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive n...
2024-11-1051 min
On MarketingS3E14: The end...and the Beginning (Outro)Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/YyBDhZ6pALkThe end of Season 3 is here...BUT, it's only the beginning.In this episode, I share:- Where we've been (past seasons)– Where we're going (the next season)– A novel idea for future seasons– AND 3 tips for modern marketersI hope to see you back for the next season starting on Nov 10, 2024.// CONNECT //🔵 Connect with me on LinkedIn...
2024-10-2016 min
On MarketingS3E13: Kaelyn AholaNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/yV-dSzn4iKYWhat can a designer turned nonprofit marketer teach us about marketing?A LOT.Kaelyn shares so much practical marketing wisdom throughout this episode.Two main ideas she shares:(1) Why you need to be clear on WHO you're reaching(2) A metaphor of road design and communication to improve your marketing// GUEST LINKS //Kaelyn's LinkedIn// CONNECT //🔵 Connect w...
2024-10-0750 min
On MarketingS3E12: Marketing is WritingNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/1B8Q3N4nljIThink of something in marketing that writing doesn’t touch…I’ll wait.Videos have scripts.Designs tie to concepts. Speaking requires an outline.Words underpin everything in marketing.This means your ability to generate words is vital to marketing’s success.Which is why my challenge in this episode is to write daily for 15 minutes.Can you do it?
2024-09-2215 min
On MarketingS3E11: Anna D. (Copywriting + Experimentation)Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/FRIK69cqF1g"You haven't earned the right to my attention; get to the point." Learn how that advice shaped Anna's approach to marketing. Here's a few more things Anna shares:The art of being brief without sacrificing your messageHow to balance confidence with curiosity in marketingWhy kindness could be our most powerful skill// CONNECT //🔵 Connect with me on LinkedIn🖤 Find me on TikTok📫 Subscribe to receive new podca...
2024-09-0847 min
On MarketingS3E10: Isaac Holmgren (Marketing Strategy)Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/Z4c0lnrFCIcGreat marketers think like business strategists.They aim to understand the market and tilt their company's offering to resonate better.They focus on the higher aims rather than maximizing efficiency (deliverables).Isaac Holmgren is a wise marketer who gets it.In this episode, he gives a master class on marketing strategy.He's a few things he shares:Marketing is more than just promot...
2024-09-0131 min
On MarketingS3E9: SEO Behind the Scenes Ft. Eric Hess and Thomas Ciampa (SocialSurge Marketing)Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/ZD-qcV16DdcWhat if I attended an eventOnly asked a few questionsAnd then recorded my commentary over it?This is that. With my dear friends Thomas and Eric from SocialSurge.A Behind the Scenes event on SEO with my contrarian takes.// GUEST LINKS //Eric's LinkedInThomas's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to...
2024-08-1835 min
On MarketingS3E8: Marketing Fundamentals Featuring Mitch SchoenmanNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/yMX6tqDaRCEMost marketers focus on the lower aims.Traffic. Likes. Followers.Yet fail to grasp the higher aims.Mitch Schoenman, today's guest, helps illuminate how to think about the higher aims of marketing.And how to build a holistic marketing strategy.What else does he touch on:How marketing's job is to drive revenueHow the customer journey isn't linear but still is helpfulWhy hacks don't...
2024-08-1137 min
On MarketingS3E7: Paid ads + social + content Featuring Sophia RoamerNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/0hJo3tcwlssMost ads feel like ads.Which contributes to them not "working."So, how do you make ads that work?Focus on the creative (or content).And listen to what today's guest, Sophia Roamer, has to say on paid ads and content.Why should you listen?Improve the effectiveness of your paid adsCreate content that resonatesDominate social in an authentic way// GUEST LINKS //S...
2024-08-0231 min
On MarketingS3E6: LinkedIn + Content Featuring Parthi LoganathanNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/kmnFhTIqDLcMarketers DON'T have all the answers.😱Some of the best marketing insights come from OUTSIDE marketing.They see differently than us (marketers).Parthi Loganathan is a prime example of this.With a background in software engineering, he's now forced to understand marketing as a founder.Which makes his insights pragmatic and actionable.Why should you listen?Learn how to make Link...
2024-07-1937 min
Big Branding Small Business with Jeremy AllenEpisode 95 - The Art and Science of Business DecisionsIn this episode of Big Branding Small Business, we dive into "The Art and Science of Business Decisions." Explore how to harmonize hard data with gut intuition to make impactful choices for your small business. Drawing from his recent appearance on Jordan Ogren's A Podcast on Marketing, I share actionable strategies to overcome biases, enhance decision-making, and leverage both quantitative and intuitive approaches. Learn how to balance analytics with instinct to drive your business forward. Tune in for valuable insights and real-world examples that will transform how you approach business decisions. Don't miss this essential guide to blending logic...
2024-07-1626 min
On MarketingS3E5: Content (Strategy) + Social + Brand Featuring Amber RhodesNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/i3r4e3Isf4QMost brands fail on social.And with content.Should I keep going?So, what causes brands to miss with social and content?Amber Rhodes has the answers.Spoiler: It's about building mini-creators for your brand vs having ONE face. And focusing on collaboration.// GUEST LINKS //Amber's LinkedIn// CONNECT //🔵 Connect wi...
2024-07-1145 min
On MarketingS3E4: SEO + Content + SME Interviews Featuring Jacob StatlerNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/xLUmB1H09Q8SEO is dead.No…it’s just evolving.Or, maybe it never changed?Today, I speak with Jacob Statler, who gives a clear outlook on the future of SEO/content.Spoiler: FOCUS ON WRITING FOR HUMANS.// GUEST LINKS //Jacob's LinkedInJacob's Blog// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when re...
2024-07-0546 min
On MarketingS3E3 – How to Master Social Media: Focus on ONE ChannelNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch on YouTube 👉 https://youtu.be/BQPeGjpkQWQIt's 2008.You're the social media manager for a medium-sized business (if that was even a thing). The top three platforms were:1) Blogger2) MySpace3) FacebookThese platforms (maybe excluding MySpace) required a similar skillset: Writing. Most content was written form or photos. Video came later.I don't need to convince you; today is different. Waaaay different.Now, one skill set doesn't do it.You need to be good at:– Vi...
2024-06-2829 min
On MarketingS3E2: Content + Total Addressable Attention Featuring Diandra EscobarNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/D5WEl7e9qSAWhat do ALL marketers have in common?We are fighting for attention. Albeit different people's attention, we are in the attention economy. Without it, none of our "tactics" work.Diandra has mastered getting and holding attention. She also shares her secrets on creating content that gets attention and drives growth.Because that's what marketing is for: to drive organizational growth.// GUEST LINKS //Di...
2024-06-2148 min
On MarketingS3E1: Podcasts + Social + Content Featuring Matt FroehlichNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/RXmDO5l4lOwI can't believe Season 3 is here. I'd laugh if you told me when I recorded my first episode on February 16, 2022 (w/ Nick Gedda) that I'd still be going.But here we are. Episode 1 begins with a local Green Bay marketer, Matt Froehlich.I think there are two ingredients to good marketing guidance:No BS (call a spade a s"ade)From a practitioner (someone who's "done it")Matt ch...
2024-06-1447 min
On MarketingS2E15: What is Marketing? (Outro)Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/h4BBD58VMr8What is marketing?It's the first question I ask on every episode of my podcast. I've never had to answer it...Until now.In this episode, I discuss:Why I believe definitions matter (in marketing)My definition of marketingWhat's next (Season 3 spoilers!)// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more...
2024-06-0720 min
On MarketingS2E14: Social + Brand Strategy Featuring Lia ZneimerNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/_Gfh-4_5j7YLia Zneimer knows her stuff when it comes to social and brand.One of the smartest I've spoken with on these topics.The notes from this episode alone equal four note cards. It's that good.She's the VP of Marketing at Teal. Before that, she ran the social media team at WeWork and started The MarketHer, a newsletter to help women find roles in marketing.Here are a...
2024-05-2455 min
On MarketingS2E13: Design + Brand + Human Connection Featuring Jeremy AllenNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/orlfOlj1a1EWhat happens when you combine solid design with compelling content?Great marketing.Without one or the other, your marketing will fall flat. That's why I'm excited to geek out on design and marketing in this episode with Jeremy Allen.Jeremy is a design veteran. He's run his own branding business for four years and has held creative and art director roles for the last twenty-plus years.In our...
2024-05-101h 05
On MarketingS2E12: (Interlude) On AI Featuring Jordan OgrenNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/MaC4bFpTmjMIt's 2050.The way we're doing marketing (and many other things) is completely different. I believe AI will be a component of that.And my question is, are you ready (and how will you get ready)?That's what today's solo pod is all about:Where AI is goingThe old way of marketingHow AI will change marketingWhat you can do about itMy five AI promises // CONNECT //🔵 Connect with me on Link...
2024-04-2616 min
On MarketingS2E11: Podcasts + Storytelling Featuring Timber Smith & Andy AnaamNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/bsOO0h6RInMThe best marketing creates positive change.When marketing collides with community advancement, that's the sweet spot. And it's where my two guests today reside.Timber (Diversity, Equity and Inclusion Coordinator) and Andy (Communications & Public Engagement Manager) are the hosts of the Appleton Engaged Podcast and work for the City of Appleton.While this was my first time having TWO guests on, it wen...
2024-04-0544 min
On MarketingS2E10: Positioning + Messaging + Context Featuring Anthony PierriNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/sud3-gRc7FsFrom Pastor to Product Marketing Guru, Anthony knows his stuff.Currently, he's the co-founder of Fletch PMM, helping early-stage startups refine their messaging.In our conversation, we discuss:(1) Marketing's role in generating product demand and making the sales process easier.(2) The importance of effective positioning in guiding clear messaging and communications.(3) How focusing deeply on a niche target segment leads to bet...
2024-03-2253 min
On MarketingS2E9: Content + Community Building + Demand Gen Featuring Bolaji OyejideNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/N2Y2laRXj7MBolaji is a genius at content creation.He's a showrunner who has mastered producing shows that resonate and engage the audience. His Demand Wars podcast is a top B2B marketing resource.He's also an incredible human who gives incredible introductions to his guests. For this episode, I did not even try to outdo him. I let the king be the king.I...
2024-03-081h 03
On MarketingS2E8: Content + Brand + SEO Featuring Trish SeidelNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/PwOV9G7nbiQTrish Seidel is a self-proclaimed marketing big sister you never knew you needed. Formerly a Growth Manager for Springly and currently the Head of Content for DJUST.Her goal is simple: To give you the best 1:1 big-sister advice on all things marketing (Content strategy, SEO, Branding + visibility). And she did that in this episode.Here are the top five learnings you will ga...
2024-02-2350 min
On MarketingS2E7: Low-Fi Content Featuring Jordan OgrenNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/vnzUZtGDA98We have a misconception about content.We also have the same one for life.We believe we need to craft perfect experiences for meaningful connections.We have the same belief about content. To "add value," we need to spend significant time and energy on it and have it be "exceptional."There is truth in that: spending time on highly produced content reward...
2024-02-2324 min
On MarketingS2E6: Content + Brand + AI Featuring Timothy WierNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/bTtRLLa4jqsTimothy has a rich background in content creation and strategic marketing. His insights into integrating AI within content marketing are helpful for any marketer looking to stay ahead. He discusses the power of combining technical skills with creative flair to create impactful marketing campaigns. While also stressing the necessity of quality over quantity in content production and the role of ethics in AI usage.Here are the top fiv...
2024-02-0946 min
On MarketingS2E4: On Macro/Micro Content Featuring Jordan OgrenNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/73CFOToRE-UIn this episode, I discuss why most content marketing fails and how macro/micro content can help yours succeed. This concept is one of the more popular ideas I share with marketers.Macro/micro content is a strategy that involves creating a larger piece of content (macro) and then repurposing it into smaller pieces (micro) for distribution. I share how you can do this and...
2024-01-2629 min
On MarketingS2E5: Demand Gen + Paid Ads + Organic Content Featuring Jasmin NakamichiNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/s7hvPwAyzZEJasmin Nakamichi is a B2B marketing wizard.Her experience running paid ads and creating organic content makes this episode impactful for any marketer. She shares her belief in being both technical and creative in marketing and the need for quality over quantity. She also emphasizes the importance of passion and drive in marketing and the value of mindfulness and a beginner's mindset. In our...
2024-01-2648 min
On MarketingS2E3: SEO + AI + Revenue-driven Featuring Tom WinterNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/biQ7xZioaPMWhat do AI and SEO have in common? A lot.Tom Winter dives deep into the role of marketing in driving revenue, using AI for SEO and content, and the significance of pricing in marketing.I learned a lot from Tom and think you will too.In our conversation, Tom touches on how:Marketing should drive revenue and have a measurable impact...
2024-01-1258 min
On MarketingS2E2: SEO + Websites + Content Featuring Thomas CiampaNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/zqDZJOxUghQDo you think SEO is dead?If so, you're wrong. While I rarely like to say that, I'm bullish that SEO is not dead; it is only evolving. And so is Thomas Ciampa.We cover SEO, websites, and content. We also explore the concept of worthiness and how it relates to personal growth and self-acceptance. In our conversation, Thomas speaks on:Marketing encompa...
2024-01-1247 min
On MarketingS2E1: What the Hell is Going On Here Featuring me (Jordan)Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/es1k-h_l0MwIn this episode, I share the origin story of the On Marketing podcast.I also explore what this podcast is about...marketing's first principles. Its goal is to help you improve how you think about marketing.To ultimately do better marketing.I also walk through the complete track list of Season 2. We have some bangers as them kids would say. I'm fr...
2024-01-1215 min
On Marketing#26 Kyle Lacy: CMO @ Jellyfish// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //This isn't Kyle's first rodeo.He knows his stuff and has a track record to back it up. He's also an incredible human.He gave me the opportunity to interview him when I didn't have a podcast: just an idea and an intrinsic desire to improve by talking to the best marketers on earth.Kyle is the final conversation in Season 1 for a reason.
2023-08-1142 min
On Marketing#25 Mark Huber: VP of Marketing @ UserEvidence// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //Selling vs. educating. Unlike science vs. religion, they rarely exist together.Salesy content stands out—it's easier to sniff out than kids smoking reefer in the high school locker room. Educational content, on the other hand, comes from a place of caring and helps the audience make progress.That's a big difference.Mark helps illustrates how to create better educational content...
2023-08-0433 min
On Marketing#24 Marcella Chamorro: Founder & Coach @ MARCHA// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //Wish you could shift from traditional marketing to a customer-centric approach?Marcella Chamorro explains how to do it. It's a journey from focusing on product promotion to understanding and meeting customer needs.No one cares about what you're selling. They only care about themselves. The shift focuses on building meaningful, long-term customer (audience) relationships. Care first.This transformation requires patience, empathy, and a fresh perspective. If you want...
2023-07-2856 min
On Marketing#23 Sam Kuehnle: VP of Marketing @ Loxo// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //What does it look like to go from lead to demand generation?Sam Kuehnle shares that it's a short- to long-term shift (in mindset and action).That means focusing less on collecting emails and "leads" and instead building a long-term relationship. All the while helping them make progress on what matters.This requires patience and a different perspective. If you want to gain that, listen to Sam. He k...
2023-07-2150 min
That's Deep w/ Eden & JessEpisode 25: Contrarian Thinking w/ Jordan OgrenIn this episode, we have a conversation with deep thinker, self-described "optimistic contrarian," and marketing strategist, Jordan Ogren. He is paving the way for new ways of thinking in the space of marketing and all spaces of which he is a part. More about Jordan:https://podcastonmarketing.transistor.fm/https://www.linkedin.com/in/jordan-w-ogren/https://a-newsletter-on-marketing.beehiiv.com/More information on concepts mentioned:Shadow-- https://youtu.be/hU5_KcEtafc -- https://youtu.be/n0QVFiSQ4bQ...
2023-07-162h 36
That's Deep w/ Eden & JessEpisode 25: Contrarian Thinking w/ Jordan OgrenIn this episode, we have a conversation with deep thinker, self-described "optimistic contrarian," and marketing strategist, Jordan Ogren. He is paving the way for new ways of thinking in the space of marketing and all spaces of which he is a part. More about Jordan:https://podcastonmarketing.transistor.fm/https://www.linkedin.com/in/jordan-w-ogren/https://a-newsletter-on-marketing.beehiiv.com/More information on concepts mentioned:Shadow-- https://youtu.be/hU5_KcEtafc -- https://youtu.be/n0QVFiSQ4bQ...
2023-07-162h 36
On Marketing#22 Hiba Amin: Head of Content @ Copy.ai// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //"I'm a no BS marketer."Hiba wasn't lying. She cuts through with honesty and critical thinking.That's likely why we talked for almost 60 minutes. I loved her thoughts on marketing, content, and startups.She is brilliant. Please follow her as she trails a new path at Copy.ai as Head of Content. Tune in and learn.In our conversation, Hiba covers:...
2023-07-1356 min
On Marketing#21 Nick Bennett: Co-Founder of ClubPF// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //I know nothing about field marketing. And as I've talked to great marketers, most of them seem to get results from it (when used in different ways).I was grateful to chat with Nick Bennett, who knows a lot about field marketing (and much more). He shared his view on the evolution of it and the role of evangelism in B2B marketing.He also shared his perspective on th...
2023-07-0639 min
On Marketing#20 Brooklin Nash: Co-Founder @ Beam Content// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //We're in a collective content overload. (I'm partly the reason)And with that much content, getting and holding attention is hard.That's why using data, expert voices, and personality are wonderful ways to stand out with content. Because if you don't, your content is (kind of) useless.I was excited to speak to Brooklin, an expert in helping (b2b) companies "create content that isn't boring AF."
2023-06-2949 min
On Marketing#19 Sara Pion: Head of Web Experience @ Dandy// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //The best marketers think differently. They root themselves in the basics (first principles) and iterate from there. Sarah is one of those people.She shares how she believes education is at the core of marketing, how in-person activations can build trust, and the importance of the basics.In our conversation, Sara also covers:- The importance of talking to customers– Lessons learned from working...
2023-06-1645 min
On Marketing#18 Justin Simon: Content Strategy Consultant @ Justin Simon Consulting// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //We've believed a lie for too long:Great marketing is about creating more. It's actually about getting more from less (or average amounts).With content that looks like spending time creating thoughtful pieces, you can repurpose it repeatedly. Not only does this increase the ROI of your time spent creating content, but it also reinforces and strengthens your message.Justin is an exper...
2023-06-0932 min
On Marketing#17 Dan Knowlton: Co-Founder & CMO @ Knowlton// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //Most advertising (and marketing) is not "great."Most of it's annoying.Most of it's repetitive.Only a little of it's creative.Dan Knowlton is one of the few who cuts through the noise with creative marketing.Not only does he help (prestigious) clients with it, but his team also executes.If you want to hear a candid conversation from...
2023-06-0139 min
On Marketing#16 Jordan Crawford: Founder @ Blueprint// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //Marketers need sales. We also need to listen to them. While I would say Jordan has a high marketing acumen, his day job is cold email (outbound).And it’s so much more than simply cold email. It’s a different way to approach it.“Outbound B2B systems that target by PAIN, not persona.” I love his intense focus on customer pain.This is a direct and c...
2023-05-2349 min
On Marketing#15 Myles Madden: Sr. Manager, Demand Generation at Observe.A// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //Demand Generation is all the hype. But what is it?Is it the same as lead gen? How's it different?*Myles Madden flies in with answers.He dives deep into:– The difference between demand gen and lead gen– The importance of being artful and analytical in marketing– What "dark social" is and how to use it to your advantageWho's th...
2023-05-1548 min
On Marketing#14 Bridget Poetker: Director of Growth @ Loop & Tie// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //From G2 to Loop & Tie, Bridget's been around the (saas) block. She shares her experiences in the saas realm which have clear implications for marketers of all kinds.We explore what marketing is, creativity, brand strategy, and the significance of connecting with customers.In our conversation, Bridget shared:– The importance of creativity and brand in marketing– The evolution of marketing and its challenges– The significance of honesty in marketingWho's this episode for?(1) SAAS...
2023-05-0951 min
Or, Learn Parkour: An ADHD PodcastOLP 047: (Thomas the Tank Engine Theme Plays Ominously in the Distance)In this episode of Or, Learn Parkour: we have a special guest! Tune in to hear from longtime friend of the show Keely Wright-Ogren (they/them) as we discuss their ADHD journey and learn about the mysterious Haunted Jukebox. You can find them on twitter @Keely_KWO for more!And don't forget: we want to hear from YOU! Call in to (312) 625-3760 and leave a message telling us about your dopamine trampoline- you could end up in one of our upcoming episodes!As always, thanks for listening!CW/TW...
2023-04-041h 06
On Marketing#13 Cullin McGrath: COO @ Pneuma// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //Everyone does marketing (to a degree).And ironically, those outside of marketing sometimes have non-obvious insights on how to do it better.That's why I'm jacked (the excited kind, not the muscle kind) to share my conversation with the Chief Operating Officer of Pneuma, Cullin McGrath.In our conversation, Cullin shares:– Why community-led marketing (growth) is an effective strategy– The nucleus of good content is the INTENTION– How marketing and sales can win togetherWho's this episode fo...
2023-01-0541 min
On Marketing#12 Vince Chan: Marketing Specialist @ Gong// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //How do B2B companies stand out?Market (and act) like you are a B2C company.That's what Vince Chan and the rest of the marketing team at Gong have been able to do. They've carved a unique lane that few other B2B companies have (or can) follow.In this casual conversation, Vince covers the importance of:– Saying yes to *every opportunity– Never stop learning– Keep dancingIt's a short conversation with an incredible...
2022-12-2229 min
On Marketing#11 David Riggs: Founder @ Pneuma Media// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //SEO is a nonnegotiable for marketing.The question isn't yay or nay. It's how much and how quickly you want to invest. But that's not all.To make SEO impactful, you need a nice place to send web visitors. That's where website design and optimization come in.And David Riggs is here to enlighten us all on improving your website and leveraging SEO in 2022 and beyond!
2022-12-1447 min
On Marketing#10 Diego Pineda: Founder & Chief Writing Officer @ Thought Leadership Marketing// WATCH //▶️ Click here to watch this episode on YouTube// EPISODE DESCRIPTION //Don't just be better than the competition. Be the only ONE.That's what Diego Pineda helps solopreneurs do. He achieves this by guiding them to publish books and become thought leaders in their niches. Who's this episode for?A solopreneur trying to grow their businessA marketer who wants to help their company stand outA future author as Diego shares his number one secret for writing 18 books...
2022-12-0746 min
On Marketing#09 Adam Shaw: Head of Demand Generation @ WeSpire [Demand Gen]In this week's podcast, I talk to Adam Shaw about Marketing and Demand Generation.
2022-09-0244 minOn Marketing#08 Eric Hess: Co-Owner of SocialSurge [SEO]Show links:Social Surge websiteEric Hess' LinkedIn
2022-07-1940 minOn Marketing#07 Alexandra Cote: Freelance Growth Consultant and Content Strategist @ MKT OdysseyShow notes:Alexandra's LinkedInAlexandra's Newsletter
2022-07-0545 minOn Marketing#06 Christopher Roche: CEO @ Catalyst ConsultingIn this episode, I talk with Christopher Roche about marketing.Show notes:- Christopher's LinkedIn- Christopher's TikTok
2022-06-0740 minOn Marketing#05 Dragos Balasoiu: Founder & Brand Strategist @ Crop StudioIn this episode, I talk with Dragos Balasoiu about marketing.Show links:- Dragos' LinkedIn
2022-05-0935 minOn Marketing#04 Derek Laliberte: Chief Disruptur @ DisrupterIn this episode, I talk with Derek Laliberte about marketing.
2022-04-1843 minOn Marketing#03 Claudia Pfau: Content Marketing Manager @ LemonpieIn this episode, I talk with Claudia Pfau about marketing.
2022-04-1234 minOn Marketing#02 Victoria Rudi: Founder & SaaS Analyst of SaaS MindsToday I have a conversation with Victoria Rudi about marketing. I hope you enjoy!
Plugs:
- Podcast: https://www.readsaasminds.com/saas-theory-podcast
- LinkedIn: https://www.linkedin.com/in/victoriarudi/
- Website: https://www.readsaasminds.com
2022-04-0841 minOn Marketing#01 Nick Gedda: CMO of Pneuma MediaToday I have a conversation with Nick Gedda, CMO of Pneuma Media on marketing.
Plugs:
- Nick's LinkedIn: https://www.linkedin.com/in/nicholasgedda/
- Nick's Twitter: https://twitter.com/nickgedda
- Pneuma Media website: https://www.pneumallc.co
- How To Build A Website Podcast: https://open.spotify.com/show/6oUxvEU01cnwIglXwZHTdK?si=a87224a79f23477e
2022-04-0635 min
The Talent Planner PodcastTop lessons I've learned over my 30-year leadership journeyToday's episode is going to be different. Instead of me interviewing someone, I'll be getting interviewed by Stop The Vanilla's marketing manager, Jordan Ogren.In this episode, he asks me:What was leadership like for me early on?What does leadership look like now for me?What were the inciting events that made me see leadership in a different light?How can someone implement Total Person Development into their organization? I hope you enjoy it!
2021-03-1036 min
Chew on That!Chewing on "I'm Generous; the Brightside"Pastor Scott and Jordan Ogren discuss how to be generous in a world that seems to be super-focused on self.Jordan is a senior at UW Green Bay studying business and marketing. He and his fiancé, Katie, are members of LC Downtown.--To watch the full message or download the discussion questions, check out: http://lifechurchgreenbay.com/©Life Church Green Bay and Shawn Hennessy
2020-11-0440 min
In ConversationIn Conversation Ep. 8 - Jordan OgrenThis week I spoke to Jordan Ogren about his experience pioneering the 'Stop the Vanilla' podcast, how he read 51 books last year (yes, 51.) and the importance of company culture.
As a digital marketing specialist, Jordan has recently:
▶︎ Created a 115% increase in website visitors for Stop the Vanilla
▶︎ Achieved a 95% increase in unique newsletter clicks
▶︎ Produced 7 video marketing campaigns
▶︎ Implemented a new podcast
He also posts weekly 'Marketing Minute' articles on LinkedIn, summing up the best advice, posts, quotes, and blogs over the last seven days.
It's fair to say Jord...
2019-12-0216 min