Shows
Clicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesIf Not You, Then Who?Are you feeling the pressure to do everything yourself? In this episode, Jordan Perry explores the powerful mindset shift of focusing on your unique contribution, the importance of delegation, and how to build a business and life that reflect your values and season of life.In this episode:Jordan discusses the origin of the "If not you, then who?" mindset and its motivational powerHow to recognize when to delegate tasks like marketing, admin, and household choresThe importance of creating margin in your offers to allow for outsourcingDetailed breakdown of the components involved in paid...
2026-04-1515 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesNot An April Fools- She's BACK! Spring Clean Your Business: Refresh Your Marketing & Customer ExperienceWelcome back to the Clicks and Giggles podcast! In this episode, Jordan Perry dives into practical steps to audit and improve your business during Q2, using a "spring cleaning" approach. Whether you’re looking to refine your marketing, optimize customer experience, or leverage data, this episode offers actionable insights to get your house in order for growth.Main topics covered:How to reflect on and optimize your customer experience from discovery to onboardingThe importance of auditing your digital assets: website, social media, and analyticsUsing surveys and feedback to sharpen your me...
2026-04-0115 min
From Click to Client: Brand Messaging, Website Marketing and StoryBrand StrategyEp. 24 | From Referrals to Revenue: Unpacking Website Storytelling with Jordan Rothwell Perry👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resourcesEver feel completely stuck when trying to write about your own business? After 23 years at Red Door Designs, I've learned that beautiful design alone isn't enough anymore. When my client Elise (a publishing professional!) called me in tears because she couldn't write her own website copy, I knew something had to change. That's when I made it my mission to master the art of business storytelling.WHAT YOU’LL LEARN
2025-05-0627 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesThe Ground Floor Opportunity: Your Own BusinessYou don’t need a “ground floor opportunity” from someone else—you are the opportunity. In this episode, I’m sharing why building your own business is the most powerful move you can make. From MLM stories (yes, I was once the lipstick lady) to lessons on ownership, email lists, and sustainable offers, I’ll remind you why going all in on your own business is the best bet you’ll ever make. Let’s dig in, get gritty, and build something no one can take from you.Topics covered in this episode:Why your own business is the...
2025-04-2314 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesSpring Clean Your Business: Quick Fixes & Big WinsIt’s time to spring clean your business! In this episode, I’m giving you a checklist of quick but powerful fixes to refresh your marketing, client experience, and backend systems. From updating your Instagram bio to auditing your lead magnets and contracts, these small tweaks can make a huge impact. Let’s dive in and get things running smoothly!Topics covered in this episode:Why a simple Instagram bio update can boost conversions.How to optimize your link in bio for better traffic and tracking.The importance of testing your own lead magnet experience.How to aud...
2025-03-1216 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesHow Sampling Builds Trust & ConvertsEver walked into Sephora just to browse and somehow left with a bag full of products? Same. And it’s all because of sampling. In this episode, I break down why Sephora’s free sample strategy works so well and how you can apply the same approach to your business. From lead generation to crafting the perfect freebie, I’ll show you how to create an irresistible first experience that builds trust and leads to sales. Let’s make your offers impossible to ignore!Topics covered in this episode:How Sephora’s sampling strategy gets people to buy.Why...
2025-03-0515 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesDouble Phones, Double FreedomEver feel like you can’t escape your work notifications? Same. A year ago, I was drowning in client texts, voice memos, and endless emails—and I knew something had to change. Enter the fun phone. In this episode, I’m sharing what it’s really like to have two phones, the pros and cons, and how this simple shift has helped me create better boundaries, improve communication, and reclaim my personal time. If you struggle with disconnecting, this one’s for you!Topics covered in this episode:Why I decided to get a second phone for work.T...
2025-02-2615 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesThe Power of Client Experience: Small Tweaks, Big Impact!Your client experience can make or break your business. In this episode, I’m sharing real-life lessons on why the little things—like communication, expectations, and follow-ups—matter more than you think. From what not to say to clients (please, never tell someone you’re squeezing them in!) to simple tweaks that increase retention and referrals, this is your sign to audit your client experience. Small shifts can lead to big wins, and I’ll show you how!Topics covered in this episode:Why clear communication is the foundation of a great client experience.The impact of small c...
2025-02-1914 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesWhat I Learned from My Latest LaunchCart is officially closed, and I’m back with part two of my behind-the-scenes look at launching The Room! In this episode, I’m breaking down what worked, what I’d do differently, and why you must have a plan for the day your cart closes. Plus, I’m sharing real wins from the incredible women inside The Room and the big lessons I learned along the way. Whether you're launching a program or just curious about what goes on behind the scenes, this episode is packed with juicy advice!Topics covered in this episode:The unexpect...
2025-02-1212 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesFrom Ghosted to $10K: Turning Rejection into OpportunityEver been ghosted or rejected in business? Me too. But what if I told you that rejection could actually be the secret to your next big win? In this episode, I’m sharing how getting ghosted turned into over $10,000 in sales for my friend—and how you can flip rejection into growth, too. Whether it’s in business, life, or love (wait till you hear that story!), I’ll show you how to embrace rejection, build resilience, and keep moving forward. Let’s turn those no’s into your next yes!Topics covered in this episode:How a ghoste...
2025-02-0517 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesThe Nine-Minute Secret to Intentional Living with Jennifer SiseWhat if you could take back control of your time and transform how you work and live? In this episode, I sit down with time management coach Jennifer Sykes to dive into her life-changing strategies for being intentional with your time. From her “Nine-Minute Method” to tips on working with your cognitive fuel tank at its fullest, Jennifer shares her advice to help you prioritize what matters most.Topics covered in this episode:The power of intentional time management.Why specificity is key to taking control of your time.How to use the “Nine-Minute Method” for maximum...
2025-01-2932 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesBehind The Scenes of Launching The RoomEver wonder what it’s really like to launch a mastermind? In this bonus episode, I’m taking you inside my brain during the launch of The Room. From last-minute tweaks to learning what worked (and what didn’t), I’ll share the thought process behind creating a space that combines strategy, support, and connection. If you’ve ever been curious about launching or just want a glimpse behind the curtain, this one’s for you!Topics covered in this episode:The inspiration behind The Room mastermind.Why listening to your audience can improve your offer mid-launch.T...
2025-01-2825 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesAre You Making the Most of Every Room You're In?Stepping into the right room is just the beginning—but, whether it’s a networking event, mastermind, or casual coffee chat, the way you engage can make all the difference. In this episode, I’ll share strategies for building authentic connections, following up with purpose, and maximizing every opportunity to grow your business. Tune in and learn how to make every room count!Topics covered in this episode:How to maximize your time and connections in any room.The importance of being authentic and strategic.Effective follow-up techniques to build lasting relationships.Tips for staying organized with b...
2025-01-2221 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesFind Your People, Find Your Power, Get Into The Room!Ever feel like you’re going it alone in your business? Let’s fix that. In this episode, I’m diving into why being in the right rooms—whether in-person or virtual—can transform your business. From networking with like-minded peers to gaining expert insights, the connections you build can lead to lifelong referrals and massive growth. Tune in and let’s get in the room together!Topics covered in this episode:Why being in the room is critical for business growth.The benefits of networking with new people and gaining fresh perspectives.How to use rooms for ma...
2025-01-1518 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesWork Less, Achieve More with Your Marketing PlanOverwhelmed by endless marketing tasks? Let’s simplify things. In this episode, I’m breaking down how to approach your marketing with clarity and confidence. You’ll learn how to plan in 90-day chunks, repurpose your best content, and use AI tools like ChatGPT to save time and energy. It’s time to focus on what you do best, show up authentically, and let your marketing work for you. Let’s make it simple and impactful!Topics covered in this episode:The power of 90-day planning for your marketing.Tips for repurposing content you’ve already created.Usin...
2025-01-0812 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesWhat’s Out, What’s In: Your Fresh Start for 2025!Ready to leave 2024 behind and embrace the possibilities of 2025? In this episode, I’m breaking down the trends, habits, and mindsets to leave in the past and the ones to bring into the new year. From redefining success to running ads that actually work, we’re casting vision for a more intentional and impactful year ahead. Join me to kick off 2025 with a plan that sets you up for success!Topics covered in this episode:Why "high achiever" is out and vision casting is in.The power of ads over organic-only posting.Shifting the focus from inco...
2025-01-0117 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesReflect, Recharge, and Get Ready for the New Year!Ready to wrap up the year with a bang? In this episode, I reflect on the past year’s gifts, challenges, and lessons while encouraging you to set intentions for the year ahead. Discover how to balance your “why,” embrace new opportunities, and refine your offers for the long game. Let’s suit up, stay inspired, and dive into creating a life and business that truly matters. Let’s do this together!Topics covered in this episode:The importance of reflecting on the past year.How to set meaningful goals for the upcoming year.Stories of client suc...
2024-12-2511 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesPlan for Success: The 80/20 Rule to Get AheadAre you a planner or a procrastinator? In this episode, I explore the four types of planners and share how you can finally hit the sweet spot: a plan that’s effective, flexible, and realistic. Learn how to reflect on what worked (and what didn’t), reverse-engineer your launches, and block time for what matters most in life and business. Let’s set you up to breeze through Q1 with confidence and breathing room!Topics covered in this episode:The four types of planners and where you fallWhy the 80/20 rule is the secret to realistic planningHow to ref...
2024-12-1815 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesThe Impact of Reviews and TestimonialsAre you leveraging the power of reviews to boost your business or support your favorite spots? In this episode, I dive into why reviews matter from both a consumer and business owner’s perspective. Learn practical tips on giving impactful reviews, gathering testimonials, and turning feedback into actionable insights. Whether you're looking to elevate your SEO, improve customer relationships, or simply show appreciation, this is packed with strategies to inspire and empower you!Topics covered in this episode:The importance of giving positive reviews to local businesses.How testimonials influence customer decisions.Practical methods to gather me...
2024-12-1115 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesHow to Use Market Research to Create Irresistible OffersIs market research really worth your time? In this episode, I’ll show you why it’s the $100 billion industry you can’t ignore and how it can completely transform your offers. I’ll dive into simple ways to gather the insights you need—without overcomplicating the process. From surveys to focus groups, and even a little “lurking,” I’ll share real-life strategies that make market research both actionable and rewarding. Ready to create offers your audience can’t resist? Let’s get started!Topics covered in this episode:Why market research is essential for your business success.Wha...
2024-12-0424 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesPreparing Your Business for Real Growth and SuccessIs your business ready to handle real growth and success? In this episode I dive into the realities behind the "10X your business" mantra, exploring the operational challenges and opportunities it brings. From ensuring FTC-compliant marketing to scaling customer service and optimizing internal systems, this episode is a blueprint for sustainable growth. Whether you're running a brick-and-mortar store or an online empire, you'll discover practical insights to prepare for exponential success and seize unexpected opportunities with confidence. Don't miss this empowering guide to building a business that's truly ready to grow!Topics covered in this episode:...
2024-11-2714 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesHigh-Ticket Programs: Buyer & Seller PerspectivesHave you ever wondered what makes a high-ticket program truly worth it? After spending over $30,000 on programs this year—some hits, some misses—I’ve learned a lot about both buying and creating high-ticket offers. In this episode, I’m diving into what to look for as a buyer and how to create a program that’s a no-brainer for your clients. From authentic testimonials to fair pricing and avoiding high-pressure sales tactics, I’m sharing the lessons I’ve learned (sometimes the hard way!) to help you navigate this space with confidence. Whether you’re building a program or deciding wher...
2024-11-2024 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesFrom Bleak to Bold: The Power of Positive MessagingIs your marketing sending the right message? Join me in this episode to explore how powerful positive messaging can be in creating client connections and driving success. I'll challenge your fear-based marketing, showing how mindset, confidence, and vision shape the way clients respond to your brand. From case studies to practical tips, discover how shifting from scarcity to abundance draws clients who believe in your services and feel inspired to work with you. Join me to learn why clients seek hope and empowerment, and how you can deliver that in every message.Topics covered in this episode:
2024-11-1315 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesBoost Your Closing Rate and Build ConnectionsAre you avoiding sales calls because you think they're outdated or unnecessary? Think again! In this episode, I'll share my impressive 55-83% booking rate and reveal how sales calls became my secret weapon for business growth. Learn practical strategies for conducting effective sales calls, from preparation to follow-up, and discover why looking "noggin to noggin" on Zoom could be the game-changer your business needs. Whether you're new to sales calls or looking to improve your conversion rates, this episode offers actionable insights to help you close deals with confidence!Topics covered in this episode:The importance...
2024-11-0620 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesGiving Your Offer the Spotlight It DeservesAre you guilty of playing small with your business? If your ideal clients don't know what you offer, they can't buy from you! In this episode, I tackle the common challenge of under-promoting your business and share practical strategies to get your offers in front of the right people. From crafting clear messaging to utilizing multiple platforms, you'll learn how to shine a spotlight on your services without feeling salesy.Topics covered in this episode:Why many business owners don't talk about their offers enough.How to clearly communicate your business value without diminishing it.The...
2024-10-3014 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesHow to Promote a Challenge and Stand OutAre you struggling to make your online challenge stand out in a crowded digital space? In this episode, I'll share innovative strategies for promoting your challenge and maximizing its impact. From leveraging existing assets like thank you pages to mastering paid advertising, you'll discover how to attract the right participants and nurture them long after the challenge ends. Whether you're a seasoned marketer or just starting out, these actionable tips will help you create a challenge that not only draws people in but also serves as a powerful stepping stone in your customer's journey.Topics covered in...
2024-10-2318 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesThe Power of Storytelling with Kris JonesAre you struggling to effectively communicate what your business does? Discover how crafting a compelling story can transform your marketing efforts and skyrocket your success. In this episode, Kris Jones, StoryBrand guide & Founder of Red Door Designs, shares her journey from design expert to storytelling maven, revealing how the right narrative can make your business stand out in a crowded market and connect deeply with your ideal clients.Topics covered in this episode:Evolution of Red Door Designs.Importance of having a powerful story for your business online.How storytelling can boost confidence and sales for...
2024-10-1628 minClicks and Giggles | Your Backstage Pass to Digital Marketing Strategies5 Mistakes People Are Making When DIYing Their AdsI see so many ads out there that just miss the mark, and I want to save you from making those same mistakes! In this episode, I'm shining a light on the common pitfalls that can derail your advertising efforts and sharing how to fix them. When you invest your hard-earned money into ads, you deserve to see results. I’ll guide you through the crucial adjustments you can make and we’ll tackle the missteps head-on to turn them into opportunities for success. Topics covered in this episode:Common Advertising MistakesFixing Location Setting Errors in AdsSe...
2024-10-0921 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesCould Your Messaging Be Pushing Away Leads?Ever feel like you're stuck in a messaging rut, saying the same thing over and over, hoping it’ll click with everyone? Spoiler: it won't! In this episode, I’m diving into the biggest messaging mistake I’ve seen (and made myself). You’ll hear some hilarious stories from my own business, along with practical tips to shake things up. We’ll chat about why relying on one message is like fishing with one hook—it’s not enough! I’ll show you how to experiment with new angles, test what resonates, and attract the variety of clients your business deserve...
2024-10-0219 minClicks and Giggles | Your Backstage Pass to Digital Marketing Strategies5 Strategies for Thriving as an ADHD Business OwnerEver feel like your brain is in overdrive, running in ten different directions at once? Trust me, I’ve been there. In this episode, I’m sharing my journey as a business owner with ADHD. I’ll talk about my diagnosis, how it’s impacted my life, and the strategies I’ve developed to not only manage it but thrive in my business. I’ll walk you through the techniques that work for me, like batching tasks, using “pulls” to stay motivated, and keeping myself organized with tools like Asana and good old-fashioned notepads. I’ll also talk about the importance of...
2024-09-2518 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesLegal Protection Made Easy with Amber GilormoEver feel like legal protection for your online business is a maze of confusing jargon and intimidating procedures? In this episode, Amber Gilormo, The Boutique Lawyer, breaks it all down and makes legal safeguards accessible for entrepreneurs of all levels. From demystifying trademarks to navigating FTC compliance, Amber shares her tips to keep your business legally sound without the headache. Discover how a few simple steps can save you from costly mistakes and protect your hard-earned success. Plus, get a sneak peek at Amber's innovative new offering that's revolutionizing legal education for online business owners. Whether you're j...
2024-09-1845 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesConquering Impostor SyndromeDo you ever feel like a fraud, no matter how much you've achieved? In this episode, I dive into the realities of impostor syndrome, exploring its different types and sharing personal stories, along with practical tools to overcome self-doubt. You'll learn how to build your confidence and repurpose your wins to push through that nagging feeling of inadequacy. Tune in to discover how to turn imposter syndrome into a stepping stone for growth!Topics covered in this episode:Impostor syndrome symptoms like self-doubt and feelings of inadequacy.Different types: Perfectionist, Superhero, Expert, Natural Genius...
2024-09-1115 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesSmart Tech, Smarter Business: Your Ultimate Stack GuideAre you making the most of your tech stack, or are you paying for tools you never use? In this episode, I'll dive into the essentials of building a smart tech stack that keeps your business running smoothly and profitably. From beginner-friendly tools to advanced platforms, discover how to optimize your tech investments and streamline your workflow for maximum efficiency. Tune in to learn which tools are worth your money and how to get the most out of your current setup.Topics covered in this episode:Understanding what a tech stack is and why...
2024-09-0417 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesMastering Client TransformationsAre you struggling to stand out in a crowded market? Discover how to revolutionize your business approach by focusing on client transformation! Join me to learn powerful strategies to communicate your unique value, showcase real results, and create marketing messages that truly resonate with your audience. It’s time to shift from selling deliverables to selling life-changing outcomes that will make your clients choose you over the competition.Topics covered in this episode:The importance of changing your perspective in business.Ways to change your scenery to boost productivity and creativity.Seeking outside perspectives on...
2024-08-2814 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesThe Power of a Change in SceneryEver felt stuck or uninspired in your business? Imagine the clarity and fresh ideas that could come from simply changing your everyday scenery. Join me in this episode as I share how stepping outside my usual environment, especially after a tough client breakup, led to new perspectives and business insights. Inspired by Dennis Waitley's wisdom, you'll learn practical tips for shaking up your work environment that can rejuvenate your mindset and prepare you for success in the upcoming quarter.Topics covered in this episode:The importance of changing your perspective in business.Ways to change your...
2024-08-2114 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesEscaping the Grind with Jennifer Sise and Amber BibelheimerEver felt stuck in the daily grind of entrepreneurship, unable to see the forest for the trees? Jennifer Sise and Amber Bibelheimer join me to reveal their transformative approach to business growth. They share their secrets on "closing loops" and creating "pulls"—strategies that help entrepreneurs escape overwhelm and achieve success. By stepping away from your business to work on it, you’ll find a blueprint for turning ideas into action and dreams into reality.Jennifer and Amber, productivity powerhouses and business growth experts, have developed a unique retreat-based coaching method. Their proven techniques have helped clients trip...
2024-08-1434 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesReignite Your Business Spark with the Light Up ListEver felt like you're just going through the motions in your business? I'll show you how to reignite that spark with the concept of the "Light Up List." In this episode, I'm sharing my approach to staying focused on what truly matters in your entrepreneurial journey. Learn how to identify what lights you up, tackle what drags you down, and transform your business into a joy-filled powerhouse. From CMO strategies to human design insights, my take on business ownership will inspire you to reassess and revitalize your professional path.Topics covered in this episode:The origin...
2024-08-0720 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesWhy You Need to Start Planning Now for Q4Get ready to become a summer planning superhero! In this episode, we're diving into the not-so-sexy (but totally essential) world of campaign planning. Discover how to beat the Q4 rush, avoid holiday headaches, and set yourself up for marketing success. From picking perfect dates to crafting killer emails, I've got the inside scoop on planning like a pro. So grab your calendar, put on your strategic thinking cap, and let's turn your summer slump into a productivity pump! Topics covered in this episode:The importance of planning ahead, especially for Q4.How to select appropriate dates f...
2024-07-3124 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesScaling Smarter: From Networking to ProfitabilityReady to scale your business without losing your mind (or your wallet)? Join me as I dish out the real deal on smart growth strategies from my recent adventure at a major business event. I'm spilling the tea on quality networking, savvy market research, and the actual math behind profitable scaling. Whether you're bootstrapping or ready to level up, I've got practical tips to get your awesome business in front of the right eyes. Curious about how to fuel your growth and boost profitability? This episode is your roadmap to scaling smarter, not harder. Let's click, giggle, and grow...
2024-07-2424 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesThe Power of Color AnalysisEver felt like your wardrobe just doesn’t quite align with you? That’s exactly the mystery I faced when I first got my color analysis done and was classified as a "winter" but felt something was amiss. Tune in to hear how I found out I'm actually an "autumn", this revelation resonated with my natural inclination towards deeper hues and autumn shades, completely transforming my wardrobe and boosting my confidence. If you’ve ever been curious about the impact of color analysis, this episode is a must-listen.Topics covered in this episode:My color analysis experi...
2024-07-1715 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesIt Is a Guess Until You Test!I once heard the phrase 'it's a guess until you test,' and it's stuck with me ever since! Today we uncover the impact of testing on your marketing strategies. We delve into actionable tips for experimenting with every element of your marketing, from email subject lines to landing page designs. You'll learn how to isolate variables (no lab coat required!), iterate effectively, and maintain a change log to keep track of your results. Through real-world examples, I’ll show you how minor adjustments can lead to major improvements in your conversion rates!Topics covered in this ep...
2024-07-1014 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesThe Other Side of The CounterWhat if seeing your business through your customers' eyes could revolutionize your success? Discover how small changes—like automated welcome emails and refined thank-you pages—can transform satisfied customers into loyal brand advocates. You'll understand how aiming for a perfect 10/10 experience can be a game-changer for your business.Topics covered in this episode:Viewing your business from the customer's point of view.Strategies for enhancing the customer experience.Importance of going above and beyond to impress customers.Examples of exceptional customer service practices.How excellent customer service can lead to repeat business, full-price payments, and word-of-mouth refe...
2024-07-0314 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesSummer Marketing RefreshAs summer rolls in, it's time to decide whether you'll take a well-deserved break or push forward with your business goals and I'm here to motivate you to take action, whichever path you choose. Topics covered in this episode:Importance of outsourcing marketing tasks to experts when needed.Practical tips for refining marketing strategies.Using the summer slowdown productively to get ahead of content creation.Creating content efficiently such as batching video shoots and planning reels.Refining email sequences and funnels to improve engagement and sales._____________________________________________________Thanks for listening to Clicks and G...
2024-06-2615 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesAll About Our SECRET MOVE!Secret move alert! Yep- we decided to leave our beloved Alpharetta and move to Florida. This episode captures the emotional highs and lows of that journey. You'll hear about the complexities of balancing work commitments while uprooting our lives, and how our faith guided us through each challenging (and exciting!) moment. Topics covered in this episode:My recent move to Florida and the decision to keep it initially private.The pivotal events that led to our move.The challenges and decisions in finding a new rental home.Balancing professional responsibilities amidst the transition.The crucial role o...
2024-06-1912 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesWhy Data MattersEver wonder why data and analytics are so crucial for your business? In this episode, I dive deep into the importance of tracking your data, understanding conversion rates, and utilizing tools like Google Analytics and Squarespace to optimize your online presence. Learn how to embed forms, analyze user behavior, and make data-driven decisions to boost your business performance. Whether you're just starting out or looking to refine your strategy, this episode is packed with practical advice and tips to help you succeed. Tune in and discover why knowing your numbers is key to making informed and profitable business choices!
2024-05-2213 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesThe 72-Hour Rule for Making Big DecisionsHave you ever stood at the crossroads of a major decision, your fingers itching to act on impulse? Today I'm here to share the 72-hour rule and the power of pausing before making decisions. By sharing my journey of setting healthy boundaries and prioritizing what truly matters, I hope to inspire you to embrace the power of the pause in your own life. Join me as I navigate the challenges of balancing personal and professional priorities, and discover how implementing a 72-hour rule can lead to greater fulfillment and success. Let's pause, reflect, and make intentional choices together.
2024-05-1517 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesRenting vs Owning in Your BusinessBONUS EPISODE! Jordan's here for a heart to heart from the car and you're along for the ride. Today's topic: Renting vs. owning in your digital business.  In this episode, Jordan covers: Renting verse owning in your businessStrategies for dealing with reach changes on social mediaBuilding owned assets such as your website and email listReacting to business changes on rented platforms_____________________________________________________Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://w...
2024-05-1015 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesMastering Money Mindset with Jamie BermanEver considered a career pivot but felt paralyzed by 'what ifs'? Jamie Berman joins me to discuss her leap from PCOS weight loss coaching to mastering the art of money and manifestation. Jamie's transformation is not just inspiring—it's a masterclass in aligning your profession with your passion. Our candid conversation peels back the layers of mental barriers and limiting beliefs, offering you a front-row seat to the personal insights and strategies that can catapult not just your income but your entire perspective on your calling.Jamie is a Master Certified Business Coach with expertise in Spiritual Ps...
2024-05-0852 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesThe Power of Coaching with Vicki AbelsonVicki, an executive life coach with a storied career in healthcare administration, opens up about the transformative experiences that propelled her from the world of medical records to the boardroom as a director of finance, and eventually into the realm of coaching. Her anecdotes are a testament to the life-altering power of finding your calling and the profound influence of inspirational leadership. We weave through the nuances of personal fulfillment, the art of building meaningful connections, and the sheer joy of helping others discover their own paths to success.Vicki is a certified professional coach with over 500...
2024-05-0153 minClicks and Giggles | Your Backstage Pass to Digital Marketing Strategies5 Things I Learned From My Failed LaunchEver wonder why some business launches skyrocket while others fizzle out? Join me as I peel back the curtain on the raw truths of launching, serving up a hearty portion of advice distilled from personal experience where things didn't quite pan out as expected. From the nuances of effective self-evaluation to the art of strategic promotion, this episode is your all-access pass to the hard-earned insights that can transform your next venture. Picture the rush of a successful launch as we share parallels with time-honored retail tactics, emphasizing the power of a proactive marketing approach to ensure y...
2024-04-2422 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesFinding Joy in Productivity with Amber BibelheimerJoin us to delve into the world of productivity and personal development. Today I welcome Coach Amber B to discuss the power of setting up "pulls" to make tasks more enjoyable and motivating, balancing work and family life, and overcoming challenges on the journey to achieving goals. From meal planning and healthy eating habits to time management techniques and finding joy in daily tasks, this episode offers practical insights and strategies for enhancing productivity and well-being in both personal and professional life.Amber is a Productivity, Business, and Mindset Growth Coach who helps working women and mom...
2024-04-1752 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesThe Fun PhoneJoin me today for a candid exploration of setting boundaries that honor both personal joy and professional duty. From the eye-opening lessons learned while tying the knot to the introduction of a "fun phone" that revolutionized my ability to be truly present, this episode is a deeply personal voyage into the heart of balancing the grind of growing a business with the simple pleasures of life.Embracing a dual-phone lifestyle wasn't without its hiccups, yet the freedom it brought was undeniable. I unravel the transformative impact of having a device dedicated to fun, from better sleep to...
2024-04-1023 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesAdvertising Isn't Something NewWelcome to this bonus episode of the Clicks and Giggle Podcast! Jordan's here for a heart to heart from the car and you're along for the ride. Today's topic: Advertising isn't the new kid on the block. In this episode, Jordan covers: Reflecting on the historical context of advertisingExploring various forms of advertising, including social media, billboards, and brick-and-mortar signageDiscussion on the benefits of reframing perspectives on advertisingDifferentiating between organic marketing and paid advertisingEmphasizing the importance of reaching target audiences through advertisingOffering encouragement and openness to different viewpoints on advertisingMentioned in the episode: Clicks th...
2024-04-0508 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesFrom Tax Fears to Financial Cheers with Jackie EasterdayJoin us for an insightful and laughter-filled session with Jackie Easterday, a remarkable CPA and advocate for women entrepreneurs. From her personal journey to professional wisdom, Jackie shares practical advice on navigating the complexities of business finance. Discover how intentional budgeting can align your personal and business goals, revolutionizing your entrepreneurial path. Tune in for actionable tips and transformative insights that promise to empower your financial journey with laughter along the way.Jackie is a CPA with over 10 years of experience working with small business owners to debunk their fears about their business finances and empowering them...
2024-04-0336 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesMental Health Matters with Olivia PeltsEmbark on a transformative exploration of mental wellness as I welcome my therapist Olivia Pelts, to unravel the intricate tapestry of personal development, therapy's impact on business acumen, and the art of maintaining balance. Our conversation navigates the depths of attachment, codependency, and the profound ripple effect our emotional intelligence has on the professional sphere. From my initial skepticism about therapy to Olivia's expertise in fostering emotional growth, this episode is a map through the terrain of self-discovery that promises to leave no stone unturned.Olivia Pelts is a Licensed Mental Health Counselor who has been working...
2024-03-2753 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesScaling From Assistant to COO and Beyond with Melissa FranksUnlock the real story behind climbing the corporate ladder and leading a business to success with Melissa Franks, the small business sage who scaled the heights from administrative assistant to COO before 40. In this episode, we're peeling back the façade of glamorous titles to reveal the intricate dance of founding and running a company. Join us as Melissa shares her invaluable expertise in defining roles, mastering team dynamics, and making strategic hiring decisions that align with your business's vision and values.Melissa Franks built her career as a corporate powerhouse building businesses to the high nine f...
2024-03-2056 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesA Word On Shooting Your ShotWelcome to this bonus episode of the Clicks and Giggle Podcast! Jordan's here for a heart to heart from the car and you're along for the ride. Today's topic: Shooting Your Shot.In this episode, Jordan covers:Â Shooting your shot even when you're scared.Trusting gut instincts in relationships and professional endeavors.Making a bold ask.Overcoming the fear of rejection and embracing the potential for future opportunities.Importance of detailed research before making an ask or following up.Strategies for personalized follow-up and scheduling to maintain connections and momentum.Highlighting the significance of meaningful connections i...
2024-03-1506 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesFinding Rhythm Between Work and Life with Alexis GrecoEver feel like the scales of work-life balance are tipped against you? Alexis Greco has the solution, she's here to share her 'Rhythm Reset,' a melody of methods for women seeking harmony in the chaos of entrepreneurship and family life. We unfold the layers of her approach, discovering how to strike a chord with personal rhythms that sing in tune with our individual lifestyles and responsibilities. Alexis shares the importance of shedding the superficial in favor of strategies that resonate deeply with our personal evolution.Alexis Greco is an Army wife and a mom to 4 children...
2024-03-1352 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesMastering Intentional Entrepreneurship with Jenifer SiseToday I'm welcoming Jennifer Sise, to illuminate the path to intentional entrepreneurship and masterful connection. Jennifer's inspiring shift from ministry to coaching is more than just a career change; it's a beacon for anyone seeking to intertwine their personal growth with professional excellence. Together, we delve into the art of relationship-building, underscoring its pivotal role in both personal fulfillment and business triumph. Our vibrant discussion promises a treasure trove of wisdom for balancing life's passions with your entrepreneurial spirit, ensuring they not only coexist but synergistically thrive.Jennifer Sise is a business and connection coach. She helps...
2024-03-0649 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesCreating the Life You Love with Emily JudiceEmily Judice joins us for this episode to explore her inspiring journey from fast-food enthusiast to wellness advocate. Together, we delve into the transformative power of balance and consistency in shaping a life rich in mental, physical, and spiritual well-being. From integrating fitness into daily routines to navigating mindful eating practices, we uncover the keys to maintaining a healthy lifestyle amidst the demands of modern life.Emily is a certified nutrition coach and mindset mentor based in Houston, Texas. With a focus on fat loss and holistic wellness, she inspires women to believe in themselves and take...
2024-02-2854 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesRiding the Financial Rollercoaster with Becca and MarleyEver felt like your finances are on a rollercoaster, thrilling yet kind of terrifying? This episode, with Mind Her Business mavens Becca and Marley, promises to equip you with a strategy seatbelt for a smoother ride. Becca spills the tea on her debt-defeating journey that birthed a program mingling financial freedom with pure joy, while Marley shares her pivot from networking maven to business coaching powerhouse. Together, they're a financial force, schooling us on seizing control of our cash with a mix of savvy and heart.Becca, a mom, entrepreneur, and founder of Mind Her Business, transformed...
2024-02-2150 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesSales Wisdom and Laughter with Macy and KatThe dad from Matilda gave salespeople a bad rap, but Macy McNeely and Kat Shubert are here to change it! Today, we dissect why hard work alone doesn't cut it and how stepping into the sales arena with pride can revolutionize your results. Tune in to uncover the nuances of selling, celebrate the wins of a mission-driven career, and learn to wield sales skills that work wonders, not just in the boardroom but in every aspect of life.Macy and Kat have trained over 2,000 female entrepreneurs in the art of conversations and the science of persuasion. The...
2024-02-141h 02Clicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesHigh-Impact Retreats and Premium Pricing with Suzy HolmanWelcome to the first episode of the Clicks and Giggles podcast! The first guest is none other than coaching dynamo Suzy Holman. In a whirlwind of wisdom and wit, we dissect the journey from her game-changing masterclass to the synergistic retreats that followed. You'll learn how targeted digital ads can connect you with transformative experiences and why paid funnels may just be your ticket to becoming a sought-after retreat host. Susie's stories are a testament to the notion that sometimes, the most strategic move is to amplify what you already do best.Suzy helps entrepreneurs turn their...
2024-02-0745 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesPutting the FUN into Funnels with Olivia MillerEver wondered how strategic advertising can feel like pulling off a magic trick? Olivia Miller and I unpack the tech marvels that transform our workloads from chaotic to choreographed. We revel in the zing that automation brings, exchanging tales of our cleverest 'zaps' that do everything from celebrating new sales to streamlining the mundane. If ManyChat mystifies you or you're curious about the competitive edge of Cartra over Kajabi, we've got the insider scoop ready to serve.Olivia has been in business for over 4 years and has helped women scale their business to 7 figures and beyond. She...
2024-02-0746 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesBranding with Belly Laughs with Katie PannellWhen was the last time you giggled your way through a discussion about brand strategy? If it’s been a while (or ever!), you're in for a treat Join me in this interview with the quick-witted Katie Pannell, who brings her theatrical zest to the world of marketing. Our chat uncovers the secret sauce behind successful branding, with Katie revealing how a dash of humor can make any business name stick.Katie is a name maker and Chief Creative Officer, renowned for her expertise in the art of crafting distinctive and impactful names. With an impressive portfolio tha...
2024-02-0740 minClicks and Giggles | Your Backstage Pass to Digital Marketing StrategiesClicks and Giggles TrailerWelcome to Clicks and Giggles, where marketing wisdom meets humor, hosted by the seasoned marketing pro, Jordan Rothwell Perry. Tailored for individuals with compelling offers, this podcast is your backstage pass to the world of paid digital marketing strategies. Jordan, a 3rd generation agency founder, peels back the curtain on advertising myths perpetuated by the "bros" and "agency gurus," offering behind-the-scenes insights on making marketing truly click, connect, and convert.Each episode delivers practical insights, interviews with inspiring women, and a refreshing "live, laugh, launch" perspective to the business world. Clicks and Giggles is more than a...
2024-01-2502 min
Stop Scrolling, Start Scaling® PodcastMaximize Your Paid Ad Conversions with Jordan Rothwell PerryIn today's episode, we are joined by Jordan Rothwell Perry. Jordan is a marketing expert and the founder of LAUNCH by JR, a paid advertising agency focused on lead generation through list building, resulting in more leads and increased sales.  She thrives while helping women scale their businesses through taking paid digital off of their plate. She founded her company in 2020, but has been in marketing for over a decade, working for Chick-fil-A, one of Johns Hopkins Medicine's Children's hospitals, and a national nonprofit with over 1.7 million combined followers on all of their platforms. ...
2023-01-1147 min
BLK ON THE SCENEEpisode 9: Season 2 - Kicks OffWelcome back to BLK on the Scene Season 2! DeDe and Jon are back for an exciting yet slightly different season but still dedicated to sharing their love letter to Black entertainment! Though they enjoyed chatting with each other in season one, it felt like after 7 years of it just being the two of them on their yet to be launched pod, that they needed to invite some other people to the party. And that they did - they invited some of their favorite BLACK AND BRILLIANT marketers, journalists, producers and creatives to chat about their professional and personal journeys...
2021-11-1736 min