Shows
Mind Your Marketing277 - Should You Freelance or Start an SMMA? The Pros/Cons of Each ModelAre you looking to start your own creative business and don't know where to start? Should you become a freelancer? Or maybe go with a full-blown agency?Today, Jordan breaks down the pros and cons of each business model and gives his verdict on which you should pursue. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire ...
2024-10-0307 minMind Your Marketing276 - Why CMOs are frustrated with social mediaJordan breaks down why CMOs are frustrated with social media, and how you can fix this with your CMO.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2024-09-3008 minMind Your Marketing275 - How to Get Social Media Marketing Clients as a Freelancer/AgencyAre you a social media manager who is looking to get more clients? In this episode, Jordan goes through how you can find new clients for your social media business.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2024-09-1706 minMind Your Marketing273 - 5 Macro Social Media Trends Marketers Should Pay Attention to in 2024These 5 macro trends on social media are what marketers should pay attention to as they build their social media strategies.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2024-08-1905 minMind Your Marketing272 - Red Flags to Look for When Hiring a Social Media AgencyAre you hiring a social media agency? If so, you'll want to look for these red flags.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2024-08-0805 minMind Your Marketing271 - How to Get Real Followers On Social Media in 2024Follow these tips to get real followers to your account in 2024. These are the gimmick-free, real tips you can use to grow.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2024-07-1204 minMind Your Marketing270 - How to Avoid The Commodity Content Trap on Social MediaLearn how your brand can avoid the Commodity Content Trap with your social media. Jordan breaks down exactly what the trap is, how to avoid it, and what steps you can take to produce a great social media strategy.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1...
2024-07-0206 minMind Your Marketing267 - How to Create Content Pillars for Your Social MediaIn this episode, we look at how you can use content pillars as the foundation of your social media plan.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2024-05-0106 minMind Your Marketing265 - 5 Reasons Agency and Client Relationships Go AwryHear Jordan break down the top 5 reasons that agency and client relationships turn sour. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2024-03-2503 minMind Your Marketing263 - Overplatforming, Understanding Competitors, and How to Fill Your Calendar When You’re Out of IdeasToday, Jordan goes over how many platforms you should be on, how to evaluate competitors and how you can use a system to make sure your content calendar is full. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2024-03-0606 minMind Your Marketing262 - The Doorman Fallacy: Realizing that Social Media Marketers Do More Than You’d ThinkToday we look at the Doorman Fallacy and how it ties back to the social media world. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2024-03-0404 minMind Your Marketing261 - How Important is the Algorithm to Your Social Media StrategyIn this episode, Jordan looks at how you should weigh the importance of the algorithm versus your creativity. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2024-01-2309 minMind Your Marketing254 - How to Stop Being Seen As The Arts & Crafts Department Within Your BusinessIn this solo episode, Jordan talks about shifting the perspective of your executives from seeing the marketing department as a cost center to a profit center. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2023-11-2107 minMind Your Marketing239 - Harnessing the Power of Focus in Marketing with Branca BallotBranca Ballot, VP of Marketing at Glide, joins the show to talk about how to leverage the power of focus in your marketing campaigns. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2023-08-3119 minMind Your Marketing238 - Bootstrapping Good-Dee’s Baking Mix With Deana KarimHear the story behind Good-Dee’s Baking Mix, and how Deana Karim is building the company. We get into her ‘why’ as well a touching story about how she is navigating a tough family situation, and using the company products to instill joy.Get Good Dee's here: https://gooddees.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenDiana's LinkedIn: https://www.linkedin.com/in/deanakarim/Jordan's LinkedIn: https://www.linkedin...
2023-08-2319 minMind Your Marketing236 - Why You Should Consider Using a CRM With Chip HousenChip Housen, CMO of Insightly, joined the show to talk about how he and his marketing department are growing a CRM business.Check Insightly here: https://www.insightly.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenChip's LinkedIn: https://www.linkedin.com/in/chiphouse/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on...
2023-08-1622 minMind Your Marketing235 - Walking Away From a Hedge Fund to Start a Brewery with Brent ZimmermanBrent Zimmerman, founder of Saucy Brew Works, joins us to talk about how he took his career from Wall Street to starting a brewery in Cleveland. This episode is perfect for anyone who has aspirations of opening their own brick-and-mortar business.Get Saucy Brew Works here: https://www.saucybrewworks.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenBrent's LinkedIn: https://www.linkedin.com/in/brentzimmerman11/Jordan's Link...
2023-08-1024 minMind Your Marketing234 - Building a Conscious Company with Soupergirl Co-founder, Sara PolonSara Polon joins the show to talk to us about the ethical issues in food production in the USA. We get into Sarah’s background, and how she is approaching building a conscious company moving forward. Get Soupergirl here: https://thesoupergirl.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenSara's LinkedIn: https://www.linkedin.com/in/sara-polon/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: htt...
2023-08-0317 minMind Your Marketing233 - What It Takes to Start Your Own Distillery With Jamie HuntWe sit with Jamie Hunt, founder of Fast Penny Spirits, to talk about how she has built her company. Jamie comes from digital consulting, and launched her distillery in 2020, and is now focused on growing her flagship brand, Amaricano.Get Amaricano here: https://www.fastpennyspirits.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenJamie's LinkedIn: https://www.linkedin.com/in/jamieahunt/Jordan's LinkedIn: https://www.linked...
2023-08-0221 minMind Your Marketing232 - Why You Should Never Bet Against Pizza With Alex CreeWe sit with the founder of Baozza to talk about his journey to creating a nationwide CPG company. Alex started mixing bao buns and pizza fillings while in China, and the product exploded. It was at that time he knew he had to take this product to the American market.Get Baozza here: https://www.baozza.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenAlex's LinkedIn: https://www.linkedin.com/in/alexcree/Jordan's LinkedIn: h...
2023-07-2721 minMind Your Marketing231 - Putting the NOLA in Protein Granola: How Ceres is Building a CPG Brand in New OrleansWe sit with Rich Simmerman to talk about his journey and creating Ceres. Hear how his team formulated and brought this protein-packed snack to the market. Get Ceres here: https://enjoyceres.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenRich's LinkedIn: https://www.linkedin.com/in/richsimmerman/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actiona...
2023-07-2028 minMind Your Marketing229 - How Scrappy You Have to Be to Win Marketshare As an Alcohol StartupJordan sits down with Chris Allen from Osena Spiked Coconut Water to talk about what it takes to grow a CPG startup. Chris talks about what it takes on the front lines to grow a CPG beverage brand.Get Osena: https://drinkosena.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenChris' LinkedIn: https://www.linkedin.com/in/christopher-d-allen/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://tw...
2023-07-1822 minMind Your Marketing228 - How to Start and Grow Communities Organically With Simon ChouWe sit with Simon Chou, an expert in community creation and curation, to talk about how he approaches community building. He is a podcaster, community leader and avid marketer. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenSimon's LinkedIn: https://www.linkedin.com/in/simonchou1/Marketing On Mars Podcast: https://marketingonmars.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https:...
2023-07-0526 minMind Your MarketingThe Most Common Mistakes Businesses Make on Social Media (And How to Fix Them)Stop making these mistakes on social media. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2023-07-0108 minMind Your Marketing227 - The Power of Going Your Own Speed with Erica Rankin (Bro Dough)Erica Rankin, Founder of Bro Dough, joins the show to talk about how she started her CPG brand with $10K, and how she has grown the brand within Canada. She documents her journey on TikTok/LinkedIn and shows the power that’s in going your own speed in CPG.Get Bro Dough: https://eatbrodough.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenErica's LinkedIn: https://www.linkedin.com/in/ericabrodough/Jordan's LinkedIn: https:/...
2023-06-2716 minMind Your Marketing226 - Tapping Into the Future: Will Cannabis Cocktails Become the New Norm at Bars?We sit with Jason Reposa, creator of Good Feels, a cannabis-infused drink to talk about the challenges he’s overcome launching a cannabis-infused beverage. We get into Jason’s vision for the future and why he’s pushing the chips in to bet on the cannabis market. Get Good Feels: https://getgoodfeels.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenJason's LinkedIn: https://www.linkedin.com/in/jasonreposa/Jordan's LinkedIn: ...
2023-06-2333 minMind Your Marketing225 - How IQBAR Grew from a Kickstarter to Millions in RevenueLearn how Will Nitze took IQBar from a Kickstarter campaign to millions in revenue in this episode. He gets into how he's managing success and launching new product lines as IQ expands. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/...
2023-06-2124 minMind Your Marketing219 - Teaching and Embracing Balance with Mark SamuelMark Samuel, the founder of IWON Organics, joins the show to talk about how he’s building his company, living a life of balance, and his mission for building a CPG company. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2023-05-2621 minMind Your MarketingElon Starts Taking Blue Checkmarks AwayJordan breaks down the latest with Twitter Verification and Elon Musk. This short episode goes into whether you should buy Twitter Blue or not.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2023-04-2703 minMind Your Marketing212 - Should Your Company Start a Podcast?Today, Jordan gets into the pros and cons of starting a company podcast, and if it’s something your company should do. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2023-04-0314 minMind Your Marketing211 - How this Father-Son Duo Are Building NUTSÓLAWe interview Adam Kukoff, the co-founder of NUTSÓLA. We get into how he started this company with his Dad and grew it from a Kickstarter campaign into the company today. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2023-03-2425 minMind Your Marketing210 - Why CMOs Don't Stay Long At CompaniesWhy is CMO tenure at companies so short? We dive into a couple of potential reasons. We also look at the power of consistency in your marketing and how going ‘viral’ once won’t give you the return you think. Listen in to hear Jordan's thoughts on why CMOs are saying adios. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe...
2023-03-1510 minMind Your Marketing209 - My 11-Year Journey as a Marketing Agency OwnerThis is my agency story so far. I started my agency 11 years ago and have gone through some ups and downs along the way. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2023-03-0813 minMind Your Marketing207 - Wait, Is Meta Copying Twitter’s Verification Process?Jordan covers the latest at Meta regarding verification, cannabis advertising at Twitter, and why marketers need to stop chasing the algorithm. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2023-02-2513 minMind Your Marketing205 - Starting Your Own SEO Agency with Emil ShourWe sat with Emil Shour, founder of Catalyst Content and host of the podcast Seeking Profit. We talk about starting your own agency, AI, and where SEO is going. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2023-02-0930 minMind Your Marketing203 - Should Marketers Be Worried About Chat GPT?Jordan breaks down what Chat GPT is and if it's a threat or tool to marketers. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2023-01-1605 minMind Your Marketing202 - Social Media Marketing Predictions for 2023Jordan breaks down his 2023 predictions for social media and how they will impact your business. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2023-01-0904 minMind Your Marketing201 - What Happens to Twitter After Elon Musk Buys It?Elon Musk is set to close his purchase of Twitter this week. In this episode we get into what is happening and potential changes to the platform that Marketers should be aware of.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2022-10-2607 minMind Your Marketing200 - Lessons from recording 200 podcastsAfter 200 episodes I’ve learned a lot. Both on and off the air. In this episode, I want to share my biggest learnings so far that I believe you can use too!-------Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2022-10-1817 minMind Your Marketing198 - How to Get Out of a Creative RutEpisode #198: Here are the techniques I’ve used to get the creative juices flowing when it feels like I don’t have it. -------Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2022-09-2607 minMind Your Marketing183 - Having Your Brand Stand the Test of Time with Kara Shaffer (Dexter-Russell)Listen to Jordan sit down with Kara Shaffer, VP of Marketing at Dexter-Russel, a historic knife brand, to talk about how they are telling their story to the next generation of consumers.Cave: https://www.cavesocial.com/kara-shaffer/LinkedIn: Kara Kelly Shaffer - https://www.linkedin.com/in/karakellyshaffer/#experienceWebsite: Dexter-Russell, Inc. - https://dexter1818.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet wee...
2022-05-1018 min
Mind Your MarketingMYM #163 - Building a Workplace Where You Help Avoid Burnout with Caddie Founder, Alan NowogrodskiWe sit with the Founder of Caddie, Alan Nowogrodski, to talk about how he approaches building his company when it comes to work/life integration.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-12-1717 min
Mind Your MarketingMYM #162 - How Awake Chocolate Flipped Their Entire Channel Strategy When COVID Hit With Adam DeremoIn this episode, we sit with Adam Deremo from Awake Chocolate to talk about how his business pivoted its strategies when COVID hit their business.https://www.cavesocial.com/adam-deremo/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social...
2021-12-0615 min
Mind Your MarketingMYM #155 - Why Marketers Are the Caretakers of Culture Within a Company with CMO, Ryan GeorgeWe sit with Ryan George, CMO at Docupace, to talk about all things culture and how to win over your customers by being an internal advocate.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-11-0814 min
Mind Your MarketingMYM #154 - How to Use Data to Empower Your Marketing Team With Kari HansonWe sit with Kari Hanson, VP of Marketing at Spiro.ai, to talk about the power of data within your organization.https://www.cavesocial.com/kari-hanson/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-11-0518 min
Mind Your MarketingMYM #150 - How to Grow as a Challenger Brand with Terra Teat from Jlab AudioLearn how Jlab audio has grown as a challenger brand in the audio space, from their CMO Terra Teat.https://www.cavesocial.com/terra-teat/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-10-0812 min
Mind Your MarketingMYM #147 - Growing As A Leader With Anastasia LengWe sat with Anastasia Leng, CEO at CreativeX, to discuss her entrepreneurial journey and how she's evolved as a leader.https://www.cavesocial.com/anastasia-leng/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-09-2022 min
Mind Your MarketingMYM #128 - How to Become a Great Mentor With Jonathan DaleWe sat with Jonathan Dale, VP of Marketing at Phenomenon to talk about the importance of mentorship and how he approaches being a mentor in his life.https://www.cavesocial.com/jonathan-dale/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/s...
2021-06-3021 min
Mind Your MarketingMYM #124 - Creating a New Real Estate Model with Realty Partners Founder, Thomas HeimannListen to how Thomas Heimann is taking the traditional real estate model and flipping it on its head.https://www.cavesocial.com/thomas-heimann/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-06-1818 min
Mind Your MarketingMYM #120 - Giving Your Customer the Right Tools With Maria OsipovaWe sit down with Maria Osipova, VP of Marketing at Penny to discuss how giving your customers the right tools will help them succeed.https://www.cavesocial.com/maria-osipova/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-06-0417 min
Mind Your MarketingMYM #116 - How Being Transparent Can Fuel Company Growth With "goodr" Founder, Stephen LeaseIn this episode, Jordan sits down with Stephen Lease, Founder, and CEO at "goodr". They dive into how Stephen and his team have built Goodr by embracing transparency throughout their company.https://www.cavesocial.com/stephen-lease/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet ...
2021-05-1116 min
Mind Your MarketingMYM #114 - How to Become a Trusted Advisor for Your Clients With Andie FiglinWe sit with Andie Figlin, Marketing Director at VentureDevs, to discuss how their company has been built by becoming a trusted advisor to their clients.https://www.cavesocial.com/andie-figlin/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz...
2021-05-0714 min
Mind Your MarketingMYM #112 - Using Data to Drive Effective Marketing Efforts with Ruth ZiveWe sit down with Ruth Zive, SVP of Marketing at Ada, to discuss how to use data to drive marketing decisions.https://www.cavesocial.com/ruth-zive/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-05-0416 min
Mind Your MarketingMYM #102 - How to Align Goals Between Sales + Marketing With Jonathan PogactWe sat with Jonathan Pogact, VP of Marketing at Seamless.ai to talk about how he coordinates and aligns with the sales department.https://www.cavesocial.com/Jonathan-Pogact/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-04-0115 min
Mind Your MarketingMYM #98 - Finding Alignment With the C-Suite With Tiffaney Fox QuintanaIn this episode, we sit down with Stampli, VP of Marketing, Tiffaney Fox Quintana, to talk about how to align marketing departments with the C-suite.https://www.cavesocial.com/tiffaney-quintana/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan....
2021-03-2416 min
Mind Your MarketingMYM #97 - How to Scale-Out a Content Plan With Kevin AlanskyIn this episode we sit with CMO, Kevin Alansky, to discuss how small businesses can build out content marketing plans they can execute against.https://www.cavesocial.com/kevin-alansky/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-...
2021-03-2326 min
Mind Your MarketingMYM #95 - Taking a Pragmatic Approach to Brand Building with Clare VerderyIn this episode, we sit down with Clare Verdery to talk about her journey from corporate marketing to her role at Proud Source Water.https://www.cavesocial.com/clare-verdery/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-03-1816 min
Mind Your MarketingMYM #89 - Growing Ghost Kitchens With FoodHaul CMO, Christian LesStrangIn this episode, we sit with Christian LesStrang to discuss the emergence of Ghost Kitchens and how FoodHaul is helping transform the space.https://www.cavesocial.com/christian-lesstrang/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/soci...
2021-03-0919 min
Mind Your MarketingMYM #86 - Creating a Personal Brand That Sticks With Mitch ParkerIn this episode, we sit with Mitch Parker of Hersh Condos to talk about how he has grown his personal brand, and how you can too.https://www.cavesocial.com/mitch-parker/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-03-0217 min
Mind Your MarketingMYM #84 - How Wet Noses is Innovating in the Pet Food Space With CEO, Johnni RodgersIn this episode, we with Johnni Rodgers to discuss her entrepreneurial inspiration, career, and how she is pushing Wet Noses forward.https://www.cavesocial.com/johnni-rodgers/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-02-1819 min
Mind Your MarketingMYM #80 - Understanding All of The Customer Touchpoints With Andrew Infantino from Copper BranchIn this episode, we sit with Andrew Infantino to discuss how Copper Branch has approached growth with great food, and impactful customer experiences.https://www.cavesocial.com/andrew-infantino/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.b...
2021-02-0918 min
Mind Your MarketingMYM 78 - Recognizing the Need for Community With VP of Marketing at Teampay, Nicole LindenbaumWe sat down with VP of Marketing, Nicole Lindenbaum, to discuss how her team is helping build a community with Teampay.https://www.cavesocial.com/nicole-lindenbaum/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-02-0817 min
Mind Your MarketingMYM #77 - How Visual Storytelling Evolved with Grant Farhall, CPO, Getty Images and iStockIn this episode, we sit with Grant Farhall to discuss how visual storytelling has evolved; and how businesses can leverage it for themselves.https://www.cavesocial.com/grant-farhall/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-sy...
2021-02-0424 min
Mind Your MarketingMYM #75 - Adapt and Grow With Aftermarq Founder, Vincenzo LandinoHear Jordan interview Aftermarq founder, Vincenzo Landino. We discuss how he started his company and how he's acquired skills as his career has progressed.https://www.cavesocial.com/vincenzo-landino/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jo...
2021-01-2928 min
Mind Your MarketingMYM #72 - Building Your Own Agency to Win with Chris 'Kubby' KubbernusWe sit down with Kubb&Co, founder and CEO, Chris Kubbernus to discuss his journey from starting his agency to scaling it to over 25 employees.https://www.cavesocial.com/chris-kubbernus/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/so...
2021-01-2624 min
Mind Your MarketingMYM #69 - Marketing Disruptive Technology with Trueface CMO, Mason AllenIn this episode, we sit down with Trueface Head of Strategy, Mason Allen, to discuss what it takes to market a disruptive technology.https://www.cavesocial.com/mason-allen/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-01-2025 min
Mind Your MarketingMYM #67 - Rewriting the Leadership Playbook with Colligo CEO, Tim BradyIn this episode, we sit down with Tim Brady to discuss how he's shifted his leadership style amidst the pandemic.https://www.cavesocial.com/tim-brady/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-01-1823 min
Mind Your MarketingMYM #66 - Building a Winning Team with Beacon Co-Founder, David BerkWant to build a winning team? Well, David knows how to do that. In this episode, we talk about how to build a team when a company is in hypergrowth.https://www.cavesocial.com/david-berk/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/socia...
2021-01-1823 min
Mind Your MarketingMYM #65 - The Keys to Marketing a Beauty Brand with SKINN Cosmetics VP of Brand, Megan BrownIn this episode, we sit down with Megan Brown to discuss the nuance of building a presence in the beauty space today.https://www.cavesocial.com/megan-brown/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-01-1518 min
Mind Your MarketingMYM #62 - How to Build a Community Through Consistency With Erin BlaskieIn this episode, we sit with Erin Blaskie to talk about community, and how brands can build one online.https://www.cavesocial.com/erin-blaskie/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-01-0625 min
Mind Your MarketingMYM #61 - Being Bold And Taking Chances With Impartner CMO, Kerry DesbergIn this episode, we sit down with Kerry Desberg to discuss being bold as a marketer.https://www.cavesocial.com/kerry-desberg/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2021-01-0518 min
Mind Your MarketingMYM #59 - Having the Guts to Hit Publish With Cloudbolt CMO, Grant HoIn this episode, we sit with Grant Ho to discuss what it takes to blend data and gut feeling around marketing efforts.https://www.cavesocial.com/grant-ho/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-12-1525 min
Mind Your MarketingMYM #57 - How to Approach Influencer Marketing with Kyndoo.ai Co-founder, Kelly McDonaldIn this episode, we sit with Kyndoo.ai's co-founder, Kelly McDonald to talk about all things influencer marketing.https://www.cavesocial.com/kelly-mcdonald/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-12-0920 min
Mind Your MarketingMYM #56 - Pivoting When It Mattered Most With FanFood VP of Marketing, Isabella JiaoIn this episode, we sit with Isabella Jaio to discuss what FanFood has been doing to pivot throughout the COVID-19 pandemic.https://www.cavesocial.com/isabella-jiao/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-12-0822 min
Mind Your MarketingMYM #55 - The Power of Brand Storytelling With Jannine KrishTelling a story is everything! That's what we discuss with brand marketer, Jannine Krish in this episode.https://www.cavesocial.com/jannine-krish/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-12-0817 min
Mind Your MarketingMYM #54 - A Look Inside Mid-Day Squares With Co-founder, Jake KarlsIn this episode, Jordan sits with Jake Karls from Mid-Day Squares to talk about what it has been like building a brand from scratch.https://www.cavesocial.com/jake-karlsJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-12-0121 min
Mind Your MarketingMYM #41 - Building a Company With Integrity With Kimberly DaleyIn this episode, we sit with Kimberly Daley to talk about her career, and how companies can act with more integrity.Shownotes: https://cavesocial.com/kimberly-daley/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-10-1220 min
Mind Your MarketingMYM #37 - Getting Your Team Aligned on Objectives With WorkBoard CMO, Joelle KaufmanIn this episode, we sit down with WorkBoard CMO, Joelle Kaufman to discuss what it takes to get your team on the same page.Show notes: https://www.cavesocial.com/joelle-kaufmanJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-09-2824 min
Mind Your MarketingMYM #35 - Innovating the Travel Industry Through COVID-19 With Faisal SublabanIn this episode, we sit down with travel executive Faisal Sublaban to talk about what it takes to build a travel brand amidst COVID-19.Show notes: https://www.cavesocial.com/faisal-sublabanJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/so...
2020-09-2219 min
Mind Your MarketingMYM #34 - Learning from Your Community with Phil StoverIn this episode, we sit with PvP CEO and Co-Founder, Phil Stover to talk about what it takes to build a community.Show notes: https://www.cavesocial.com/phil-stoverJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-09-2119 min
Mind Your MarketingMYM #33 - Redefining Housing With Starcity Founder, Jon DishotskyIn this episode, I sit down with CEO and Co-Founder of Starcity, Jon Dishotsky. Show notes: https://www.cavesocial.com/jon-dishotskyJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-09-1423 min
Mind Your MarketingMYM #32 - Keep Learning With Skillshare CMO, Liana Douillet GuzmánIn this episode, we sit with Skillshare CMO, Liana Douillet Guzmán to discuss how they've grown as a company.Shownotes: https://www.cavesocial.com/liana-guzmanJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-09-1117 min
Mind Your MarketingMYM #27 - Building Your Own Real Estate Brokerage with David MaezWe sit with Vivo Realty founder, David Maez to discuss his journey and why he founded his own brokerage.Show notes: https://www.cavesocial.com/david-maezJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-08-2620 min
Mind Your MarketingMYM #26 - Finding Your Niche with Chiedo JohnIn this episode, we sit with entrepreneur Chiedo John to talk about his journey as a business owner and finding his niche. Show notes: https://www.cavesocial.com/chiedo-johnJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-08-2430 min
Mind Your MarketingMYM #21 - Instilling a Growth Mindset In Your Team with Roofstock CMO, Suresh SrinivasanIn this episode, we sit down with Roofstock CMO, Suresh Srinivasan, to discuss what it takes to instill a growth mindset in a team. Show notes: https://www.cavesocial.com/sureshJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-08-1222 min
Mind Your MarketingMYM #19 - Building a Better Sales Process By Listening First with Alex AliotoIn this episode, we sit with Whimstay Co-Founder and Head of Sales, Alex Alioto to discuss how to build a sales organization from scratch. Show notes: https://www.cavesocial.com/alex-aliotoJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/so...
2020-08-0625 min
Mind Your MarketingMYM #18 - Learning from Three-Time CEO, Yuval BogerIn this episode, we sit with Yuval Boger to discuss growth strategies he's learned from running three separate companies.Shownotes: https://www.cavesocial.com/yuval-bogerJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-08-0417 min
Mind Your MarketingMYM #16 - How Plant-Based Brands Can Grow with Jordan James RogersIn this episode, we sit with Jordan James Rogers who is an expert on all things plant-based food branding, distribution, and funding.Show notes: https://www.cavesocial.com/jordan-rogersJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social...
2020-07-2826 min
Mind Your MarketingMYM #15 - Growing GOATdate From an Idea to Reality With Founder Heather HopkinsLearn how Heather Hopkins built the app, GOATdate from an idea into a reality. Shownotes: https://www.cavesocial.com/heather-hopkinsJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-07-2519 min
Mind Your MarketingMYM #14 - Becoming a Travel Expert, and Turning It Into a Business with Lisa NiverLearn how Lisa Niver took her passion for travel and turned it into a business. Shownotes: https://www.cavesocial.com/lisa-niverJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-07-2019 min
Mind Your MarketingMYM #13 - Building Beauty Brands with Simon GeraghtyIn this episode, we sit down with Simon Geraghty, CMO at Kate Sommerville Skincare to talk about how he's helped build beauty brands.Shownotes: https://www.cavesocial.com/simon-geraghtyJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social...
2020-07-1627 min
Mind Your MarketingMYM #11 - From Farmers' Markets to Whole Foods: How a Mother and Son Duo Built AshaPopsLearn how Asha and Jai Farswani took their snackfood from farmers' markets in LA to now being in Whole Foods, Equinox, and more.Shownotes: https://www.cavesocial.com/ashapopsJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-07-0717 min
Mind Your MarketingMYM #10 - Building Your Local SEO with Nicholas VerdugoIn this episode, we talk about all things local SEO with Nicolas Verdugo.Shownotes: https://www.cavesocial.com/nicholas-verdugoJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2020-07-0623 min
Mind Your MarketingMYM #04 - What Music Teaches You About Marketing with CMO/Musician Reid GenauerWhat can you learn about marketing by touring 48 states and opening up for bands like The Grateful Dead and The Who? The short answer: a lot.In this episode, we sit down with musician/CMO Reid Genauer to talk about his journey through music and business. Show notes: https://cavesocial.com/reid-genauer/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketi...
2020-06-1242 min
Mind Your MarketingBrand Story: Versaceshownotes: https://www.cavesocial.com/versaceJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2019-10-2805 min
Mind Your MarketingBrand Story: Tim HortonsSee more at: https://www.cavesocial.com/timhortonsJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2019-10-0905 min
Mind Your MarketingBrand Story: Alibabashow notes: https://www.cavesocial.com/alibabaJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2019-09-2703 min
Mind Your MarketingBrand Story: MichelinLearn more at https://www.cavesocial.com/michelinJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2019-09-1705 min
Mind Your MarketingBrand Story: Rimmel LondonIn this week's episode, we're breaking down the history of the iconic makeup brand, Rimmel London.To learn more head to https://www.cavesocial.com/rimmelJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2019-09-0905 min
Mind Your MarketingBrand Story: The Guinness Beer CompanySee the show notes here: https://www.cavesocial.com/guinnessJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
2019-09-0305 min