Shows
Mind Your Marketing277 - Should You Freelance or Start an SMMA? The Pros/Cons of Each ModelAre you looking to start your own creative business and don't know where to start? Should you become a freelancer? Or maybe go with a full-blown agency?Today, Jordan breaks down the pros and cons of each business model and gives his verdict on which you should pursue. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire ...2024-10-0307 minMind Your Marketing276 - Why CMOs are frustrated with social mediaJordan breaks down why CMOs are frustrated with social media, and how you can fix this with your CMO.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2024-09-3008 minMind Your Marketing275 - How to Get Social Media Marketing Clients as a Freelancer/AgencyAre you a social media manager who is looking to get more clients? In this episode, Jordan goes through how you can find new clients for your social media business.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2024-09-1706 minMind Your Marketing273 - 5 Macro Social Media Trends Marketers Should Pay Attention to in 2024These 5 macro trends on social media are what marketers should pay attention to as they build their social media strategies.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2024-08-1905 minMind Your Marketing272 - Red Flags to Look for When Hiring a Social Media AgencyAre you hiring a social media agency? If so, you'll want to look for these red flags.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2024-08-0805 minMind Your Marketing271 - How to Get Real Followers On Social Media in 2024Follow these tips to get real followers to your account in 2024. These are the gimmick-free, real tips you can use to grow.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2024-07-1204 minMind Your Marketing270 - How to Avoid The Commodity Content Trap on Social MediaLearn how your brand can avoid the Commodity Content Trap with your social media. Jordan breaks down exactly what the trap is, how to avoid it, and what steps you can take to produce a great social media strategy.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1...2024-07-0206 minMind Your Marketing267 - How to Create Content Pillars for Your Social MediaIn this episode, we look at how you can use content pillars as the foundation of your social media plan.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2024-05-0106 minMind Your Marketing265 - 5 Reasons Agency and Client Relationships Go AwryHear Jordan break down the top 5 reasons that agency and client relationships turn sour. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2024-03-2503 minMind Your Marketing263 - Overplatforming, Understanding Competitors, and How to Fill Your Calendar When You’re Out of IdeasToday, Jordan goes over how many platforms you should be on, how to evaluate competitors and how you can use a system to make sure your content calendar is full. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2024-03-0606 minMind Your Marketing262 - The Doorman Fallacy: Realizing that Social Media Marketers Do More Than You’d ThinkToday we look at the Doorman Fallacy and how it ties back to the social media world. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2024-03-0404 minMind Your Marketing261 - How Important is the Algorithm to Your Social Media StrategyIn this episode, Jordan looks at how you should weigh the importance of the algorithm versus your creativity. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2024-01-2309 minMind Your Marketing254 - How to Stop Being Seen As The Arts & Crafts Department Within Your BusinessIn this solo episode, Jordan talks about shifting the perspective of your executives from seeing the marketing department as a cost center to a profit center. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2023-11-2107 minMind Your Marketing239 - Harnessing the Power of Focus in Marketing with Branca BallotBranca Ballot, VP of Marketing at Glide, joins the show to talk about how to leverage the power of focus in your marketing campaigns. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2023-08-3119 minMind Your Marketing238 - Bootstrapping Good-Dee’s Baking Mix With Deana KarimHear the story behind Good-Dee’s Baking Mix, and how Deana Karim is building the company. We get into her ‘why’ as well a touching story about how she is navigating a tough family situation, and using the company products to instill joy.Get Good Dee's here: https://gooddees.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenDiana's LinkedIn: https://www.linkedin.com/in/deanakarim/Jordan's LinkedIn: https://www.linkedin...2023-08-2319 minMind Your Marketing236 - Why You Should Consider Using a CRM With Chip HousenChip Housen, CMO of Insightly, joined the show to talk about how he and his marketing department are growing a CRM business.Check Insightly here: https://www.insightly.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenChip's LinkedIn: https://www.linkedin.com/in/chiphouse/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on...2023-08-1622 minMind Your Marketing235 - Walking Away From a Hedge Fund to Start a Brewery with Brent ZimmermanBrent Zimmerman, founder of Saucy Brew Works, joins us to talk about how he took his career from Wall Street to starting a brewery in Cleveland. This episode is perfect for anyone who has aspirations of opening their own brick-and-mortar business.Get Saucy Brew Works here: https://www.saucybrewworks.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenBrent's LinkedIn: https://www.linkedin.com/in/brentzimmerman11/Jordan's Link...2023-08-1024 minMind Your Marketing234 - Building a Conscious Company with Soupergirl Co-founder, Sara PolonSara Polon joins the show to talk to us about the ethical issues in food production in the USA. We get into Sarah’s background, and how she is approaching building a conscious company moving forward. Get Soupergirl here: https://thesoupergirl.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenSara's LinkedIn: https://www.linkedin.com/in/sara-polon/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: htt...2023-08-0317 minMind Your Marketing233 - What It Takes to Start Your Own Distillery With Jamie HuntWe sit with Jamie Hunt, founder of Fast Penny Spirits, to talk about how she has built her company. Jamie comes from digital consulting, and launched her distillery in 2020, and is now focused on growing her flagship brand, Amaricano.Get Amaricano here: https://www.fastpennyspirits.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenJamie's LinkedIn: https://www.linkedin.com/in/jamieahunt/Jordan's LinkedIn: https://www.linked...2023-08-0221 minMind Your Marketing232 - Why You Should Never Bet Against Pizza With Alex CreeWe sit with the founder of Baozza to talk about his journey to creating a nationwide CPG company. Alex started mixing bao buns and pizza fillings while in China, and the product exploded. It was at that time he knew he had to take this product to the American market.Get Baozza here: https://www.baozza.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenAlex's LinkedIn: https://www.linkedin.com/in/alexcree/Jordan's LinkedIn: h...2023-07-2721 minMind Your Marketing231 - Putting the NOLA in Protein Granola: How Ceres is Building a CPG Brand in New OrleansWe sit with Rich Simmerman to talk about his journey and creating Ceres. Hear how his team formulated and brought this protein-packed snack to the market. Get Ceres here: https://enjoyceres.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenRich's LinkedIn: https://www.linkedin.com/in/richsimmerman/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actiona...2023-07-2028 minMind Your Marketing229 - How Scrappy You Have to Be to Win Marketshare As an Alcohol StartupJordan sits down with Chris Allen from Osena Spiked Coconut Water to talk about what it takes to grow a CPG startup. Chris talks about what it takes on the front lines to grow a CPG beverage brand.Get Osena: https://drinkosena.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenChris' LinkedIn: https://www.linkedin.com/in/christopher-d-allen/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://tw...2023-07-1822 minMind Your Marketing228 - How to Start and Grow Communities Organically With Simon ChouWe sit with Simon Chou, an expert in community creation and curation, to talk about how he approaches community building. He is a podcaster, community leader and avid marketer. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenSimon's LinkedIn: https://www.linkedin.com/in/simonchou1/Marketing On Mars Podcast: https://marketingonmars.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https:...2023-07-0526 minMind Your MarketingThe Most Common Mistakes Businesses Make on Social Media (And How to Fix Them)Stop making these mistakes on social media. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2023-07-0108 minMind Your Marketing227 - The Power of Going Your Own Speed with Erica Rankin (Bro Dough)Erica Rankin, Founder of Bro Dough, joins the show to talk about how she started her CPG brand with $10K, and how she has grown the brand within Canada. She documents her journey on TikTok/LinkedIn and shows the power that’s in going your own speed in CPG.Get Bro Dough: https://eatbrodough.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenErica's LinkedIn: https://www.linkedin.com/in/ericabrodough/Jordan's LinkedIn: https:/...2023-06-2716 minMind Your Marketing226 - Tapping Into the Future: Will Cannabis Cocktails Become the New Norm at Bars?We sit with Jason Reposa, creator of Good Feels, a cannabis-infused drink to talk about the challenges he’s overcome launching a cannabis-infused beverage. We get into Jason’s vision for the future and why he’s pushing the chips in to bet on the cannabis market. Get Good Feels: https://getgoodfeels.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenJason's LinkedIn: https://www.linkedin.com/in/jasonreposa/Jordan's LinkedIn: ...2023-06-2333 minMind Your Marketing225 - How IQBAR Grew from a Kickstarter to Millions in RevenueLearn how Will Nitze took IQBar from a Kickstarter campaign to millions in revenue in this episode. He gets into how he's managing success and launching new product lines as IQ expands. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/...2023-06-2124 minMind Your Marketing219 - Teaching and Embracing Balance with Mark SamuelMark Samuel, the founder of IWON Organics, joins the show to talk about how he’s building his company, living a life of balance, and his mission for building a CPG company. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2023-05-2621 minMind Your MarketingElon Starts Taking Blue Checkmarks AwayJordan breaks down the latest with Twitter Verification and Elon Musk. This short episode goes into whether you should buy Twitter Blue or not.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2023-04-2703 minMind Your Marketing212 - Should Your Company Start a Podcast?Today, Jordan gets into the pros and cons of starting a company podcast, and if it’s something your company should do. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2023-04-0314 minMind Your Marketing211 - How this Father-Son Duo Are Building NUTSÓLAWe interview Adam Kukoff, the co-founder of NUTSÓLA. We get into how he started this company with his Dad and grew it from a Kickstarter campaign into the company today. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2023-03-2425 minMind Your Marketing210 - Why CMOs Don't Stay Long At CompaniesWhy is CMO tenure at companies so short? We dive into a couple of potential reasons. We also look at the power of consistency in your marketing and how going ‘viral’ once won’t give you the return you think. Listen in to hear Jordan's thoughts on why CMOs are saying adios. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe...2023-03-1510 minMind Your Marketing209 - My 11-Year Journey as a Marketing Agency OwnerThis is my agency story so far. I started my agency 11 years ago and have gone through some ups and downs along the way. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2023-03-0813 minMind Your Marketing207 - Wait, Is Meta Copying Twitter’s Verification Process?Jordan covers the latest at Meta regarding verification, cannabis advertising at Twitter, and why marketers need to stop chasing the algorithm. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2023-02-2513 minMind Your Marketing205 - Starting Your Own SEO Agency with Emil ShourWe sat with Emil Shour, founder of Catalyst Content and host of the podcast Seeking Profit. We talk about starting your own agency, AI, and where SEO is going. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2023-02-0930 minMind Your Marketing203 - Should Marketers Be Worried About Chat GPT?Jordan breaks down what Chat GPT is and if it's a threat or tool to marketers. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2023-01-1605 minMind Your Marketing202 - Social Media Marketing Predictions for 2023Jordan breaks down his 2023 predictions for social media and how they will impact your business. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2023-01-0904 minMind Your Marketing201 - What Happens to Twitter After Elon Musk Buys It?Elon Musk is set to close his purchase of Twitter this week. In this episode we get into what is happening and potential changes to the platform that Marketers should be aware of.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2022-10-2607 minMind Your Marketing200 - Lessons from recording 200 podcastsAfter 200 episodes I’ve learned a lot. Both on and off the air. In this episode, I want to share my biggest learnings so far that I believe you can use too!-------Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2022-10-1817 minMind Your Marketing198 - How to Get Out of a Creative RutEpisode #198: Here are the techniques I’ve used to get the creative juices flowing when it feels like I don’t have it. -------Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2022-09-2607 minMind Your Marketing183 - Having Your Brand Stand the Test of Time with Kara Shaffer (Dexter-Russell)Listen to Jordan sit down with Kara Shaffer, VP of Marketing at Dexter-Russel, a historic knife brand, to talk about how they are telling their story to the next generation of consumers.Cave: https://www.cavesocial.com/kara-shaffer/LinkedIn: Kara Kelly Shaffer - https://www.linkedin.com/in/karakellyshaffer/#experienceWebsite: Dexter-Russell, Inc. - https://dexter1818.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet wee...2022-05-1018 min
Mind Your MarketingMYM #163 - Building a Workplace Where You Help Avoid Burnout with Caddie Founder, Alan NowogrodskiWe sit with the Founder of Caddie, Alan Nowogrodski, to talk about how he approaches building his company when it comes to work/life integration.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system2021-12-1717 min