Shows
Secrets To Scaling Your Ecommerce BrandEp 616: 7 E-Commerce Brands, Millions in Revenue—Here’s What I Learned with Jordan WestSend us a textDiscover the importance of focusing on strategies and products that work, rather than chasing every new opportunity. Jordan shares a compelling story about finding gold and resisting the urge to dig elsewhere.In this episode, Jordan West, despite the glamorous perception, Jordan reveals the roller coaster of wins, losses, and the crucial lessons learned along the way. Dive deep as he unpacks the three key lessons for thriving in the ecommerce industry: the power of building a community, the importance of doubling down on what works...2025-01-3010 min
Secrets To Scaling Your Ecommerce BrandEp 615: 3 TikTok Shop Mistakes Holding Your Brand Back (and How to Avoid Them) with Jordan WestSend us a textTikTok shop demands a unique strategy combining creators, viral content, and paid ads. Start by partnering with creators as your sales team, not influencers, and build strong relationships. Avoid mass outreach; focus on meaningful connections with 50 to 100 creators who resonate with your brand. In this episode, Jordan West gets into the challenges faced by many brands on TikTok shop and the strategies to turn setbacks into success. With firsthand experience from his agency, Social Commerce Club, which achieved rapid growth on TikTok shop, Jordan reveals the 3 b...2025-01-2806 min
Secrets To Scaling Your Ecommerce BrandEp 613: Applovin - Is it Worth The Hype? with Jordan WestSend us a textAppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game.In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-changing platform for brands looking to scale. Drawing from over a decade of experience managing millions in ad spend, Jordan shares insights on how brands are achieving high conversion rates...2025-01-2109 min
Secrets To Scaling Your Ecommerce BrandEp 612: E-commerce Brands - Do This To Succeed In 2025 with Jordan WestSend us a textIn 2025, building your own dedicated community is more crucial than ever. It helps you stay resilient against algorithm fatigue and rising ad costs. Whether it's Facebook Groups, Discord, or Mighty Networks, your community's home should resonate with where your audience already spends their time.In this episode, Jordan West gets into the power of community-building for eCommerce success in 2025. Imagine the potential of generating $250,000 in just 24 hours without relying on discounts, ads, or gimmicks—simply by fostering a thriving community of 12,000 raving fans. 2025-01-1613 min
Secrets To Scaling Your Ecommerce BrandEp 611: What Happens If TikTok Goes Away? with Jordan WestSend us a textTikTok's integration into pop culture and its unparalleled reach have made it a powerhouse for organic growth and viral success. However, its potential disappearance could trigger significant shifts in audience attention and advertising strategies, with brands and creators needing to reposition their strategies across alternative platforms such as Instagram Reels, YouTube Shorts, and emerging options like Snapchat and Lemonade.In this episode, Jordan West gets into a pressing issue that could reshape the landscape of social commerce as we know it—the potential banning of TikTok. Wi...2025-01-1415 min
Secrets To Scaling Your Ecommerce BrandEp 609: Is TikTok Shop the Next Shopify or Amazon? Discover the Growth Secret! with Jordan WestSend us a textThe ripple effect of TikTok Shop transcends its platform, boosting visibility across sales channels. Consider its potential impact on your broader e-commerce strategy.In this episode, Jordan West gets into the world of TikTok Shop, a platform that's making waves in social commerce across North America. Have you been pondering whether your brand should jump onboard TikTok Shop? Jordan West is here to shed light on this crucial decision. Discover the remarkable rise of this platform, its phenomenal partnership potential with affiliates, and why even major...2025-01-0313 min
Secrets To Scaling Your Ecommerce BrandEp 608: What’s Gonna Happen In 2025? with Jordan WestSend us a textGet ready for live shopping to become a staple on platforms like Instagram and Meta. With new affiliate portals, it's time to explore how you can benefit from this trend.In this episode, Jordan West gets into his bold predictions for the ecommerce landscape in 2025. From the rise of live shopping and the revolutionary impact of Meta Ray Bans to the future of TikTok and social commerce, this episode is packed with insights that every ecommerce entrepreneur should hear.2024-12-2711 min
Secrets To Scaling Your Ecommerce BrandEp 604: How Social Commerce Will Change E-commerce in 2025 with Jordan WestSend us a textSocial commerce is the future – get on platforms like TikTok shop now or risk being left behind. Expect Facebook ads to get tougher and YouTube ecom to explode.In this episode, Jordan West brings out his crystal ball to predict the landscape of ecommerce for 2025. Tune in as Jordan discusses the rising importance of social commerce and why it's crucial for brands to adapt to platforms like TikTok shop. He shares insights on the shifting dynamics of Facebook and Google ads, the emerging influence of AppLovin, and the po...2024-12-0510 min
Secrets To Scaling Your Ecommerce BrandEp 603: My 2025 AI Tech Stack For E-Commece with Jordan WestSend us a textFrom leveraging Phantom AI for abandoned cart recovery, utilizing Canva's AI suite for creative scaling, to implementing custom GPTs for enhanced productivity—grab your notebooks and get ready to transform your business.In this episode, Jordan West gets into the dynamic world of AI tools that are transforming the ecommerce landscape. Get ready to fill your notebooks with a wealth of insights as Jordan shares practical and tactical strategies that are driving success for ecommerce brands and agencies. From the game-changing PHNTM AI for abandoned carts to the com...2024-12-0309 min
Secrets To Scaling Your Ecommerce BrandEp 602: Tiktok Shop - How To Build A High GMV Creator Network with Jordan WestSend us a textUnderstand why social commerce is not just a trend but the future of brand building over the next five years. Whether it's TikTok, Meta Shops, or YouTube Shopping, these platforms are revolutionizing the way we connect and sell.In this episode, Jordan West gets into the transformative power of creating a creator community for social commerce. As social commerce platforms like TikTok Shop and Meta Shops become the future landscape for brands, building strong creator communities is crucial. Jordan explores the concept of a creator community, shares insights o...2024-11-2810 min
Secrets To Scaling Your Ecommerce BrandEp 601: Tiktok Shop 2024 - My 3 Phased Approach with Jordan WestSend us a textUnleash the potential of your brand on TikTok Shop. From product validation to scaling with creators, the journey offers endless opportunities. Start with ads, build creator partnerships, and watch your sales soar.In this episode, Jordan West gets into the world of social commerce with a spotlight on TikTok Shop. Jordan unveils his free-phase approach aimed at helping enterprises and small brands alike harness the transformative power of social commerce. He highlights the importance of understanding and tapping into TikTok Shop's potential to achieve significant growth.Listen and learn i...2024-11-2610 min
Secrets To Scaling Your Ecommerce BrandEp 595: Tools To Crush BFCM - Influencer Gifting with Jordan WestSend us a textInnovate your gifting strategy by offering influencers incentives based on post impressions using tools like Refundnel. This ensures your investment translates into measurable visibility.In this episode, Jordan West gats into the essential tools to dominate your Black Friday sales strategy with a focus on influencer seeding and gifting. We're diving into practical, strategic approaches for maximizing your influencer collaborations without breaking the bank. Discover the innovative ways to utilize Social Snowball's AI platform for influencer identification, Refunnel's groundbreaking pay-per-impression incentive, and effective gifting strategies.2024-10-2909 min
Secrets To Scaling Your Ecommerce BrandEp 593: 2024 TikTok Shop Launch Strategy with Jordan WestSend us a textIdentify your top 3 SKUs and run targeted ads to increase sales. Building up the GMV on these SKUs is essential before engaging with mega affiliates.In this episode, Jordan West gets into the world of TikTok Shop. Whether you're just getting started or looking to scale your presence, his here to share valuable insights on creating a successful strategy. At Upgrowth Commerce, they’ve helped brands achieve phenomenal results, including a standout moment with one brand generating over $110,000 in a single day on TikTok Shop.2024-10-2209 min
Secrets To Scaling Your Ecommerce BrandEP 589: TikTok Shop 2024 - The Only podcast Episode You’ll Need To Listen To with Jordan WestSend us a textWe'll explore how integrating TikTok Shop with DTC strategies and Amazon can create a "halo effect" to boost sales across platforms. We'll also cover leveraging influencer and affiliate marketing, with tips on attracting top creators and why ads should wait until you've built a solid affiliate base.In this episode, Jordan West is a seasoned eCommerce expert with extensive experience managing multiple brands and a deep knowledge of social commerce strategies. Since January, he has worked with over 50 brands and has gained valuable growth insights over the past...2024-10-0358 min
Secrets To Scaling Your Ecommerce BrandEp 581: How To Double Your Email List In 2024 with Jordan WestSend us a textThe concept of using a pop-up to offer discounts in exchange for learning about your brand's story and values is a fresh and effective approach to customer engagement.In this episode, Jordan West unveils a game-changing tool that is revolutionizing email and SMS capture for ecommerce brands. He shares his discovery of a pop-up tool called Alia, which focuses on educating customers about the brand to drive higher conversions and increased customer lifetime value. Jordan delves into the success stories of brands using Alia, emphasizing the significant impact...2024-08-2710 min
Secrets To Scaling Your Ecommerce BrandEp 580: YouTube + Shopify - Everything You Need To Know with Jordan WestSend us a textThe game-changing announcement that YouTube Shopping is now integrated with Shopify. Discover why this is a massive opportunity for ecommerce brands and how it can revolutionize your approach to social commerce.In this episode, Jordan West gets into the game-changing world of YouTube shopping and its integration with Shopify. He discusses the monumental impact of YouTube shopping on the ecommerce landscape and delves into the unique advantages it offers to merchants. From tapping into a mature audience with purchasing power to leveraging influencer collaborations, Jordan breaks down the...2024-08-2210 min
Secrets To Scaling Your Ecommerce BrandEp 576: AI + E-commerce Marketing in 2024 - What Actually Works with Jordan WestSend us a textDiscover the practical steps to leverage AI in your workflows, freeing up your valuable time and empowering you to focus on the human touch that truly matters in marketing. Learn how AI-enabled tools can rapidly analyze competitors' websites, extract emotional themes from customer reviews, and take your brand to new heights.In this episode, Jordan West shares the world of AI and its game-changing impact on marketing. Drawing insights from a compelling pottery class study, Jordan shares how quantity can lead to quality, emphasizing the power of testing...2024-08-0813 min
Secrets To Scaling Your Ecommerce BrandEp 575: MMM vs Attribution Software - Which Works Better? with Jordan WestSend us a textThe transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential.In this episode, Jordan West shares the intricate world of attribution and mixed media modeling. He addresses his shifting perspective from pure click attribution models to the value of AI models, sparking a conversation on the efficiency and reliability of tracking customer journeys. As he navigates through the complexities of different software tools and strategies, Jordan shares real-life...2024-08-0609 min
Secrets To Scaling Your Ecommerce BrandEp 574: Creative Testing Done Right with Jordan WestSend us a textThe pivotal importance of capitalizing on successful content, rather than constantly seeking new creative avenues. It's time to shift gears and focus on amplifying what truly works for your brand. Imagine turning one extraordinary piece of creative into a multitude of powerful hooks, each serving as a catalyst for engagement and conversion.In this episode, Jordan West shares tactical and practical ways to turn one piece of content into ten. Exploring the power of testing on Meta and TikTok, Jordan delves into the concept of creative testing and...2024-08-0109 min
Secrets To Scaling Your Ecommerce BrandEp 571: The Shopify Summer Update - What Matters To You with Jordan WestSend us a textThe new combined listings app allows plus stores to create combined product listings from the admin, providing more flexibility and merchandising options. Delve into the new feature that empowers customers to choose shipping options for split orders, providing greater flexibility and an enhanced customer experience.In this episode, Jordan West gets into the latest Shopify additions, unraveling the exciting new features that are about to revolutionize the ecommerce landscape. From combined product listings to upgraded PoS capabilities, improved analytics, and enhanced international selling services, Jordan shares his insights a...2024-07-2215 min
Secrets To Scaling Your Ecommerce BrandEp 570: The Best TikTok Shop Alternative Strategy In 2024 with Jordan WestSend us a textA strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility.In this episode, Jordan West gets into a little hack that's been making waves from the world of TikTok. Host Jordan West brings some exciting insights on leveraging TikTok and another platform to boost your ecommerce brand's performance. Jordan also shares some upcoming projects and a unique opportunity for startup-sized...2024-07-1210 min
Secrets To Scaling Your Ecommerce BrandEp 569: Facebook Ads Attribution Settings - Which One Is Right For My Brand? with Jordan WestSend us a textUncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness.In this episode, Jordan West walks through the different types of attribution settings and shares his insights on when to use each one. From 1-day click attribution for quick purchase decisions to 7-day click and 1-day view for longer buying cycles, Jordan provides practical tips...2024-07-0912 min
Secrets To Scaling Your Ecommerce BrandEp 568: How To Build An Community For Your E-commerce Brand 2024 Edition with Jordan WestSend us a textCommunity unlocks a whole new realm of relationships beyond the purchase. It's where your brand becomes woven into the fabric of people's lives, resonating not just as a product, but as an irreplaceable part of who they are.In this episode, Jordan West gets into the world of community building in 2024 and beyond. He shares insights on the power of nurturing a community, the different levels of a customer relationship, and the impact of building a community around your brand. Jordan speaks from his own experience of...2024-07-0515 min
Secrets To Scaling Your Ecommerce BrandEp 567: My Biggest E-commerce Founder Mistake (Learn From My Failure) with Jordan WestSend us a textThe importance of keeping operational expenses in check - a critical piece of advice for any e-commerce entrepreneur striving to build sustainable, long-term success. The lessons are hard-learned, but the potential for growth, resilience, and smart decision-making shines through every word.In this episode, Jordan West gets into some of the biggest mistakes he has made as an e-commerce entrepreneur. With a focus on sharing his lessons to help you avoid similar pitfalls, Jordan gets vulnerable about the costly errors he's encountered, including the impact of high...2024-07-0313 min
Secrets To Scaling Your Ecommerce BrandEp 561: 2024 Influencer Tech Stack For Ecommerce Brands with Jordan WestSend us a textThe game-changing influencer tech stack that's reshaping the way brands like yours approach influencer marketing. This is not your typical influencer marketing spiel; it's a cutting-edge strategy that's ushering in a new era of social commerce and customer engagement.In this episode, Jordan West gets into the evolving landscape of influencer marketing in 2024. Sharing insights from his own experience and recent discussions with industry experts, Jordan unveils his influencer tech stack and explains why influencer marketing has changed dramatically. From leveraging social commerce to using tools like...2024-06-0311 min
Secrets To Scaling Your Ecommerce BrandEp 560: Facebook Ad Problems Part 4 - The Ideal Campaign Structure with Jordan WestSend us a textThe crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer.In this episode, Jordan West gets into the importance of ad account structure in maximizing the effectiveness of your Facebook advertising campaigns. Drawing on his vast experience and expertise, Jordan shares valuable insights on setting...2024-05-3112 min
Secrets To Scaling Your Ecommerce BrandEp 559: Facebook Ad Problems Part 3 - Uncovering Creative Gems In Your Account with Jordan WestSend us a textEncouragement to stay up-to-date on industry trends and embrace a high performance culture based on metrics and performance. The significance of trusting the algorithm and allowing it to allocate ad spend, and encourages the use of psychology-based creative and continuous improvement strategies. In this episode, Jordan West gets into the crucial topic of creative content in advertising. Jordan shares insights on analyzing creative performance, uncovering hidden gems in your ads, and optimizing your marketing effectiveness. With practical tips on key metrics to consider, such as CPM and spending.2024-05-2916 min
Secrets To Scaling Your Ecommerce BrandEp 554: May 2024 Tiktok Shop - Everything You Need To Know with Jordan WestSend us a textFrom building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop.In this episode, Jordan West gets into the latest trends and strategies for leveraging TikTok shop to drive sales and brand growth. From the crucial role of social proof and reviews to the importance of engaging with influencers and leveraging the TikTok shop mall, Jordan shares valuable...2024-05-0808 min
Secrets To Scaling Your Ecommerce BrandEp 552: Facebook Ad Problems? Here’s The Fix with Jordan WestSend us a textHighlights the significance of having the right creative, with an emphasis on understanding where the creative fits within the marketing funnel and using psychology-based creative approaches.In this episode, Jordan West gets into the Facebook ad problems that many people are encountering. He shares his insights into the issues affecting Facebook ads in 2024 and outlines three key reasons why his company, Upgrowth Commerce, hasn't experienced the same challenges. Jordan also discusses a resource he created to help solve these problems and offers hope to struggling ecommerce brands. 2024-05-0312 min
Secrets To Scaling Your Ecommerce BrandEp 548: Tiktok Shop Live Selling - Everything You Need To Know with Jordan WestSend us a textPlanning engaging and informative content, promoting the live stream, engaging with the audience, showcasing products naturally, avoiding being overly salesy, and offering exclusive deals are crucial for success on TikTok Live.In this episode, Jordan West shares his insights on the potential of TikTok live shopping and provides tips and best practices for effectively using this platform to engage with audiences and showcase products. Jordan brings his expertise to the forefront, offering valuable advice for leveraging TikTok Shop Live to drive business success.2024-04-2207 min
Secrets To Scaling Your Ecommerce BrandEp 540: Tiktok Shop. This Changes Everything with Jordan WestSend us a textExplore the untapped potential of TikTok shops with influencer seeding and UGC content. Unleash the power of compelling visuals and influencer-driven engagement to amplify your brand's presence.In this episode, Jordan West dove deep into the world of TikTok shops. Jordan shared invaluable insights into the nuts and bolts of TikTok shops, including eligibility, setup processes, common mistakes, and strategies for growth. He delved into the intensive work involved, the potential for brands, and even offered practical assistance for both brands and agencies looking to tap into...2024-03-2828 min
Secrets To Scaling Your Ecommerce BrandEp 539: What Actually Matters In Your Agency Relationship with Jordan WestSend us a textWhen selecting an agency, prioritize proven execution and strategy, and trust in your own expertise as a business owner. Look for agencies that focus on delivering execution and strategy, rather than just influence and relationships.In this episode, Jordan West dives into the topic of why agencies don't always live up to expectations. Drawing from his experience running an agency and working with diverse clients, Jordan sheds light on the systemic issues he perceives within the agency world. He delves into the concept of misaligned incentives...2024-03-2512 min
Secrets To Scaling Your Ecommerce BrandEp 538: Leverage Giveaways - The New Way with Jordan WestSend us a textInsights on various promotion strategies including organic sharing across social platforms, utilizing email and SMS lists for re-engagement, exploring partnerships with other brands, and leveraging paid ads, especially video ads, for maximum impact.In this episode, Jordan West discusses a powerful strategy for running giveaways using a tool called King Sumo. He reveals how this strategy can lead to going viral, gaining new subscribers and followers, and driving incredible results. Jordan takes you through the step-by-step process, sharing practical tips on how to set up and promote your...2024-03-2210 min
Secrets To Scaling Your Ecommerce BrandEp 537: Why Agencies Suck Part 2 - How To Work With Your Agency with Jordan WestSend us a textGet insights on building productive, peer-to-peer relationships with agencies, and practical strategies for achieving positive outcomes.In this episode, Jordan West discusses the ins and outs of working with an agency. He delves into the importance of effective communication, setting clear expectations, and avoiding toxic behaviors that can hinder the agency-client relationship. Drawing from personal experiences, Jordan emphasizes the need for self-reflection and accountability in fostering successful partnerships with agencies. Listen and learn in this episode!Key t...2024-03-1915 min
Secrets To Scaling Your Ecommerce BrandEp 530: Tiktok Shop Basics with Jordan WestSend us a textThe time to embrace TikTok Shops is now. With TikTok Shops, engaging content creators are not just influencers; they are revenue partners. In this episode, Jordan West dives deep into the world of TikTok shops and shares his belief that this platform is poised to revolutionize the direct-to-consumer industry. With insights gained from working with major brands, Jordan outlines a new approach to content sourcing and explains why TikTok shops will transform influencer marketing and customer acquisition. Listen and learn in this ep...2024-02-2312 min
Secrets To Scaling Your Ecommerce BrandEp 524: Software Battle 1 - Klaviyo VS Sendlane - Let The Best ESP Win with Jordan WestSend us a textWhether you're a die-hard Klaviyo fan, a Sendlane advocate, or still undecided, Jordan's insights will provide you with valuable information to help make the best choice for your business.In this episode, Jordan West takes on the ultimate battle royale – Klaviyo vs. Sendlane. He shares his own experiences and insights, offering a transparent and valuable comparison of the two platforms. As a special treat, he also provides a glimpse into the world of software, discussing the importance of choosing the right tools for your ecommerce business. 2024-02-0522 min
Secrets To Scaling Your Ecommerce BrandEp 523: Shopify's Winter Update 2024 with Jordan WestSend us a textShopify's Winter release major enhancements to improve the customer experience. From enhanced product merchandising to an updated rich category attributes API, these updates are set to revolutionize the way you do business on Shopify.In this episode, Jordan West dives into the latest winter update from Shopify, uncovering the top 10 takeaways that will directly impact merchants. From enhanced product merchandising to AI-powered semantic search, Jordan explores how these updates will revolutionize the customer experience and simplify inventory management. Get ready to learn how these changes can benefit your...2024-02-0110 min
Secrets To Scaling Your Ecommerce BrandEp 499: Jordan West Gets Coached By Jordan Salvit And Things Get Uncomfortable, Salvit AdvisorsSend us a textImagine hearing the insights of a brutally honest analysis of an e-commerce business that has endured the trials of the past year and still managed to grow—sound like something you'd want to dive into?In this episode, Jordan West and Jordan Salvit, Salvit Advisors engages in a revealing conversation. They delve deep into the numbers of Little and Lively, uncovering some hard truths and incredible insights that have propelled the business forward, even amid challenging times. They peels back the layers of Little&Lively story, providing an expert an...2023-11-1022 min
Secrets To Scaling Your Ecommerce BrandEp 457: How To Lower Your Customer Acquisition Cost (CAC) With Jordan WestSend us a textCustomer Acquisition Cost or CAC is a vital measure that tells the efficiency of your various campaigns. It can determine how costly or profitable it is for your company to stay stable and scale. Lowering CAC is what keeps most business owners up at night. In this episode, Jordan West discusses what CAC is and how to reduce your CAC in 2023 effectively.Listen and learn in this episode!Key takeaways from this episode:How to lower your CAC:Prioritize o...2023-05-1613 minSecrets To Scaling Your Ecommerce BrandEp 445: Upgrowth Academy With Jordan WestSend us a textIf you’ve been listening to this podcast for a long time, you probably know what Jordan West’s biggest life goal is. It is what every episode is all about. He understands that people need help and he’s obsessed with helping them. In this episode, Jordan talks about what is working in 2023 and the Upgrowth Academy his team created. He shares a bunch of free resources to help you grow your business. Listen and learn in this episode!Key takeaways from this epi...2023-04-0609 minSecrets To Scaling Your Ecommerce BrandEp 443: Million Dollar Offer Generator With Jordan WestSend us a textCreating offers for your brand can transform your brand and your life. However, not everyone knows how to create effective offers because they may be missing some of the key elements involved.In this episode, Jordan West talks about the 7 elements of an incredible offer. He also shares how to access his free offer generator with you at the end of this short episode. Listen and learn in this episode!Key takeaways from this episode:The 7 Elements of a Good Offer:V...2023-03-3011 minSecrets To Scaling Your Ecommerce BrandEp 441: Google Shopping Feeds With Jordan WestSend us a textA clean, efficient, and properly structured shopping feed will help you get incredible results on Performance Max. This leads to higher conversion rates and significant growth in sales.In this episode, Jordan West talks about Google Shopping Feeds, optimizing your feed, and how to get great results on Performance Max. He also shares the best possible app to feed over to Google, Bing, and other e-commerce platforms.Listen and learn in this episode!Key takeaways from this episode:Your feed being clean...2023-03-2312 minSecrets To Scaling Your Ecommerce BrandEp 437: Extreme Ownership With Jordan WestSend us a textPeople who take extreme ownership are great people to be around. The strongest leaders in the world see the real problem and know to take responsibility and solve it.In this episode, Jordan West talks about extreme ownership, what it looks like to take ownership over anything in your business, and what sort of difference it can make in your life.Listen and learn in this episode!Key takeaways from this episode:Principle number 1 is all about extreme ownership. It’s al...2023-03-0112 minSecrets To Scaling Your Ecommerce BrandEp 434: Conversion Killer 5: Negative Keywords With Jordan WestSend us a textPaying for the wrong kind of traffic on Google will absolutely kill your conversions. In this episode, Jordan West talks all about negative keywords, and how to avoid wasting your hard-earned money on keywords guaranteed to not convert. Listen up and learn from this episode!Key takeaways from this episode:By using negative keywords, we’re telling Google that we don’t want to bid on these specific keywords. There are a lot of keywords that we don’t want to show up...2023-02-2212 minSecrets To Scaling Your Ecommerce BrandEp 431: Sales Launch Checklist With Jordan WestSend us a textIt is crucial to be well-prepared before a sales launch to get the absolute most out of it.In this episode, Jordan West walks you through the exact checklist he’s using with his brands to run incredible sales and launches.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODESitting at a desk isn't always the best way to get the most creative ideas.There are a ton of things you need to do before a sale or a la...2023-02-1110 minSecrets To Scaling Your Ecommerce BrandEp 426: How to Make Viral Offers With Jordan WestSend us a textOffers are the most important thing in any of your campaigns. Having incredible offers can change your eCommerce business.In this episode, Jordan West shares some important tips on how to make viral offers and the key elements included in a viral offer. Listen and learn in this episode!Key takeaways from this episode:Focus on a specific product. Coming up with an offer is not a brand thing. It could be a bundle but it has to be a specific product th...2023-01-2410 minSecrets To Scaling Your Ecommerce BrandEp 425: Is Whitelisting the Biggest Opportunity of 2023? With Jordan WestSend us a textA new type of whitelisting is showing incredible results, but can it help you make 2023 your best year ever?In this episode, Jordan West talks about a new kind of whitelisting that they tested at upGrowth Commerce and the insane results that it produced. Listen and learn in this episode!Key takeaways from this episode:Whitelisting is where an influencer grants you to use their profile to run ads with. This can be incredibly powerful.The idea of this new kind o...2023-01-1908 minSecrets To Scaling Your Ecommerce BrandEp 421: When to Switch Agencies With Jordan WestSend us a textNew year, new agency. Is now a great time for you to switch agencies? It may not be an easy step to do, but when does it make sense to do this switch?In this episode, Jordan West talks about 5 of the main reasons why you need to switch agencies and the things to look for in a good agency.Listen and learn in this episode!Key takeaways from this episode:5 Reasons Why You May Need to S...2023-01-1011 minSecrets To Scaling Your Ecommerce BrandEp 420: What To Watch Out For in 2023 With Jordan WestSend us a textE-commerce is still growing massively, but in 2023, shopping has returned to real life, and brands should watch out for the coming trends that are going to be opportunities for them to continue to grow.In this episode, Jordan West talks about two of the trends that you'll be seeing a lot more of in 2023 for eCommerce brands.Listen and learn in this episode!Key takeaways from this episode:1. OmnichannelAs shopping returns in real life, 2023 is going to be...2023-01-0509 minSecrets To Scaling Your Ecommerce BrandEp 419: Conversion Killer 3: Ad Scent With Jordan WestSend us a textThe idea of an ad scent is that the ad smells or looks the same as the landing page. But why does it matter?In the 3rd episode of Conversion Killers, Jordan West talks all about ad scent and telling a cohesive story between your ads and landing pages.Listen up and learn from this episode!Key takeaways from this episode:Looking at the ad scent meant looking at what the ad said, how it looked, and felt, the copy in the...2023-01-0308 minSecrets To Scaling Your Ecommerce BrandEp 418: Can You Trust Snapchat Attribution? With Jordan WestSend us a textSnapchat had about 347M daily active users worldwide, most of which are Millennials and Gen Zs. So, are Snapchat ads dead or are they just getting started?In this episode, Jordan West talks about why you should be spending on Snapchat or at least testing it out for your brands. He shares the opportunities and strategies that Snapchat offers to target customers. Listen and learn in this episode!Key takeaways from this episode:Meta gave a ton of businesses $15,000 ad credits. Snapchat d...2022-12-3015 minSecrets To Scaling Your Ecommerce BrandEp 414: Elon Musk & Twitter As An E-Commerce Channel With Jordan WestSend us a textWith Elon Musk’s recent acquisition of Twitter, the internet is in a frenzy. What does this mean for eCommerce marketing in 2023? Should you be spending your ad dollars on Twitter?In this episode, Jordan West talks about the marketing features and ad specifications on Twitter and whether or not it makes sense for your brand to use it as an advertising platform.Listen and learn in this episode!Key takeaways from this episode:Advertising on Twitter to test out:...2022-12-2016 minSecrets To Scaling Your Ecommerce BrandEp 405: E-Commerce Conversion Killer 1: Site Speed With Jordan WestSend us a textYour site speed is a vital part of your potential customers’ experience. It can make or break your conversion, so it is important to put it as one of your top priorities.In this episode, Jordan West talks about the number one conversion killer– your site speed. He shares why site speed matters so much to your conversion rate and your overall experience and how you can improve your site speed.Listen and learn from this episode!KEY TAKEAWAYS FROM THIS EPISODE:2022-11-2914 minSecrets To Scaling Your Ecommerce BrandEp 402: Why SMS is a Game-Changer for Black Friday With Jordan WestSend us a textUsing SMS this Black Friday season is a great opportunity to boost your sales. If you’re going to reap all the benefits of SMS, you need to make sure you’re following best practices to maximize value.In this episode, Jordan West talks about SMS Marketing for Black Friday, what you need to know, and why you need to be running an SMS campaign for Black Friday. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE:Why S...2022-11-2210 minSecrets To Scaling Your Ecommerce BrandEp 398: Black Friday Tips With Jordan WestSend us a textBlack Friday is the biggest shopping period of the year. This is a massive opportunity and brands should be well-prepared.In this episode, Jordan West talks about his tried and tested tips to prepare for Black Friday sales.Listen up and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBlack Friday is famously the best time for people to open up their wallets, and this year is no exception. Even with the looming recession that we’re in right now- this is...2022-11-1011 minSecrets To Scaling Your Ecommerce BrandEp 395: How to Weigh Certain Attribution Channels With Jordan WestSend us a textHoning in on your attribution unlocks the ability to accurately figure out where you should be spending your money. In the long run, it helps you scale up in the most efficient way possible.In this episode, Jordan West talks about how to weigh certain types of attribution and the channels that are driving business.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEYour Marketing Efficiency Ratio (MER) comes into play when you’re doing marketing activities that aren't ab...2022-11-0310 minSecrets To Scaling Your Ecommerce BrandEp 391: How To Succeed This Black Friday With Jordan WestSend us a textPeople want to feel that they are getting value out of their money and most of them want discounts. As an eCommerce brand, your job is to come up with the most creative ways to maximize your sales and profit, while still giving a compelling offer.In this episode, Jordan West talks about Black Friday discounting, what kind of deals to run, when to start, and how long to run them.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEIf you...2022-10-2612 minSecrets To Scaling Your Ecommerce BrandEp 381: The 6 Numbers That You Must Know With Jordan WestSend us a textAfter auditing over 75 brands in the last year and onboarding more than 25 brands it was clear brands don't have a complete picture of their numbers as they invest into paid ads. Dashboards show great results, revenues are increasing, yet, you have less money in the bank. If this sounds familiar, you probably don’t know the numbers you need to know. In this episode, Jordan West talks about the six numbers you must know as a marketing leader, founder or CEO of your company to scale profitably!Listen and enj...2022-10-0409 minSecrets To Scaling Your Ecommerce BrandEp 376: The New Advantage Plus Shopping Campaign With Jordan WestSend us a textAfter IOS 14.5, Meta lost so much data. The good news is this platform is now reinventing itself. Their new campaign type utilizes AI to produce incredible results.In this episode, Jordan talks about the new advantage plus shopping campaign on Facebook and some of the best practices to do in this type of campaign. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYour interest audiences, your look-alike audiences, and all these little things that everyone loves to talk a...2022-09-2115 minSecrets To Scaling Your Ecommerce BrandEp 370: Why and When to Raise Capital For Your E-Commerce Brand With Jordan WestSend us a textBusinesses need to continue to grow and one of the ways that you can grow faster is by putting fuel in the fire that is your business. E-commerce companies are incredibly cash-intensive so sooner or later you’ll probably need to raise capital.In this episode, Jordan West talks about when and why you should raise capital for your e-commerce brand. He gives you different ways and different types of raising your capital.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODE...2022-09-0814 minSecrets To Scaling Your Ecommerce BrandEp 365: Conversion Rate Optimization Case Study With Jordan WestSend us a textIt is important to always remember that you are selling to people and not to robots. People want to see all the different ways that your products can make their day better. This is what makes your conversion rate higher.In this episode, Jordan talks about a conversion rate optimization case study that he and his team did to their brands. He walks us through why and how they were able to up their conversion rate by 79% month over month, and how you can apply these learnings to test in your...2022-08-2312 minSecrets To Scaling Your Ecommerce BrandEp 363: The Right People to Run Performance Max Campaigns With Jordan WestSend us a textYou’ve probably heard a lot about the amazing results Performance Max can deliver, but who would be the best people in your team to run PMax campaigns?In this episode, Jordan talks about why your Google department may not be the best choice to run your Performance Max campaigns and explains other strategies to run highly profitable Performance Max campaigns.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPerformance Max is made for Facebook marketers. It's similar to the...2022-08-1611 minSecrets To Scaling Your Ecommerce BrandEp 361: Being Proactive in E-commerce With Jordan WestSend us a textA lot of founders and leaders tend to blame everyone except themselves. Time and energy are being misdirected as we try to have control over the things that we cannot control. How much can taking a radical ownership approach change your life?In this episode, Jordan talks about what proactivity means and how to be proactive as a leader, a boss, or a founder of an organization.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBetween stimuli and response...2022-08-0909 minSecrets To Scaling Your Ecommerce BrandEp 359: Performance Max Campaign Essentials With Jordan WestSend us a textBrands are continuously seeing incredible results and starting to see all-time low customer acquisition costs in Performance Max. This is the future! In this episode, Jordan talks about some of the most important things that you need to do in your Performance Max campaigns to get the most out of it.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEThings to do in your Performance Max campaigns:Create videos for your specific avatars on YouTube.You need t...2022-08-0208 minSecrets To Scaling Your Ecommerce BrandEp 355: Tips for Success for Google’s Performance Max With Jordan WestSend us a textA lot of eCommerce brands are now seeing great results in Google’s Performance Max but still do not exactly know how to scale it. If you don’t have everything set up properly, you’ll miss the opportunity to win early with the most powerful tool digital marketers have access to in 2022.In this episode, Jordan gives out some important tips for succeeding in using Google’s Performance Max.Listen up and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODECompare...2022-07-1912 minSecrets To Scaling Your Ecommerce BrandEp 348: Winning Ad Account Strategies in 2022 With Jordan WestSend us a textStrategy is the foundation of successful paid acquisition. Despite what’s been for many brands a tough start to the year, some key winning strategies have shown great results in 2022.In this episode, Jordan goes through the wins being seen at Upgrowth Commerce right now that you should also test out with your brands.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEGather your best customers and treat them like absolute gold and have them get your message ou...2022-06-2310 minSecrets To Scaling Your Ecommerce BrandEp 346: How To Effectively Run a Promotion on Auto-Pilot With Jordan WestSend us a textA lot of brands are struggling right now but using strategic marketing methods will help you get through it and see a lot of wins for your brand.In this episode, Jordan West discusses his guidelines to help you disseminate information and run a promotion effectively with a small marketing team.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEThe one who's coming up with promotional material must come up with 3 different headlines and 2 different versions of ad copy...2022-06-1608 minSecrets To Scaling Your Ecommerce BrandEp 344: Are Amazon Agencies Worth It? With Jordan WestSend us a textAgencies all offer the same basic services. When you decide to partner with an agency to help you with your business, the choice will come down to a combination of your preference and their proven results.In this episode, Jordan discusses which business processes should be kept in-house and which ones should be outsourced. He also covers all the things to look out for in an Amazon agency and agencies in general. Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODE2022-06-0915 minSecrets To Scaling Your Ecommerce BrandEp 342: Setting Up an Ambassador Program for Your Brand with Jordan WestSend us a textThe customers in your VIP groups already trust and love your brand. They talk back and forth about your products. It may be a great time to take them to the next level-- an ambassador program.In this episode, Jordan talks about how to set up an ambassador program, the best way to launch it, and what service can go about helping you set this up.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEAn ambassador program is the...2022-06-0210 minSecrets To Scaling Your Ecommerce BrandEp 340: Shopify Audiences Explained With Jordan WestSend us a textIs Shopify Audiences the solution to IOS 14.5? Can they help decrease conversion costs while enhancing top-of-the-funnel targeting? In this episode, Jordan talks all about Shopify Audiences and how they can be a game-changer for your business. He also discusses which businesses they’ll work for and who can access this new feature.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEShopify AudiencesClaim: Shopify Audiences will improve all of your prospecting and top-of-funnel audi...2022-05-2607 minSecrets To Scaling Your Ecommerce BrandEp 338: Auditing Your Business - Facebook Ads 101 With Jordan WestSend us a textIt is often difficult to take a step back and see if what you are currently doing for your business is actually working. In this episode, Jordan talks about how to audit your e-commerce business, particularly your Facebook advertising. He shares what’s done at Upgrowth Commerce and how they help people get a third-party perspective on what’s going on in their business. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEGuidelines to audit your busine...2022-05-2014 minSecrets To Scaling Your Ecommerce BrandEp 336: Implementing Google Shopping Reviews With Jordan WestSend us a textCustomer reviews are important in building trust for your brand. You can even take advantage of bad reviews to let customers see how you respond to them.In this episode, Jordan gives some quick tips on how and why to add your review feed to your Google Shopping campaigns.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYou have to use a third-party app that will aggregate all of your reviews and be able to bring them over...2022-05-1208 minSecrets To Scaling Your Ecommerce BrandEp 332: Marrying Retail and eCommerce With Jordan WestSend us a textA lot of e-commerce brands are struggling right now, but e-commerce is going to be back better than ever. Right now, we need to start thinking outside the box.In this episode, Jordan shares a revolutionary idea of marrying retail and e-commerce together and an idea for how to execute it.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEA retail shopping experience allows customers to ask questions that you may take for granted.A lot of times, people just...2022-05-0309 minSecrets To Scaling Your Ecommerce BrandEp 330: Quick Email Tips with Jordan WestSend us a textHaving a shortlist of subscribers who are actually interacting with and reading your emails is much better for your reputation as a sender and as a brand.In this episode, Jordan gives you some quick email tips specifically on Klaviyo to get the most out of your email list and email marketing.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEClean up your list. Make sure that unengaged people on your list go to completely different segments after a...2022-04-2705 minSecrets To Scaling Your Ecommerce BrandEp 327 Unlocking the Game-Changing Google’s Performance Max With Jordan WestSend us a textIf you are a good marketer and not that technical, Performance Max is going to be the best thing that ever happened to you. In this episode, Jordan talks about Google’s Performance Max and how it is an absolute game-changer in the advertising world for eCommerce brands. You will get some actionable tips on how to best use this strategy.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPerformance Max is an absolute game-changer and the future of adv...2022-04-2112 minSecrets To Scaling Your Ecommerce BrandEp 324: 6 Ways that Things Go Viral with Jordan WestSend us a textWhat makes things go viral? What are the elements that make people want to share your content?In this episode, Jordan walks us through the six elements that make things go viral, based on advice from the book “Contagious” by Jonah Berger. Jordan goes on to share how these principles became a game-changer in managing his marketing team.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE6 Elements that Make Things Go Viral:1. Social Currencies ...2022-04-1312 minSecrets To Scaling Your Ecommerce BrandEp 322: Perfecting Tiktok Ads with Jordan WestSend us a textTikTok is a new way to reach people and engage with them, but nothing is changing in our marketing objectives. People on the platform crave good content, and we, as marketers need to deliver.In this episode, Jordan shares the anatomy of the perfect TikTok ad and post. He cites the best practices in creating videos on TikTok. Listen and learn more on this episode! KEY TAKEAWAYS FROM THIS EPISODEBest Practices in Creating Videos on TikTok:Pr...2022-04-0712 minSecrets To Scaling Your Ecommerce BrandEp 317: TikTok Ads in 2022 with Jordan WestSend us a textTikTok is the fastest growing social media platform, and its ads platform is beginning to compete with all the other major contenders. To succeed in the world of paid ads in 2022, it’s essential to begin experimenting with Tik Tok.In this episode, Jordan West shares why TikTok ads are working in 2022 and will continue to work even better in the future. He discusses how to run these ads and why you should be testing on TikTok.Listen and learn more on this episode! K...2022-03-2911 minSecrets To Scaling Your Ecommerce BrandEp 311: Community 101 with Jordan WestSend us a textWithout superfans, your brand may not survive, hence, building a community around your brand is essential in 2022.In this episode, Jordan West talks about what it is like to build a community in 2022 and why it is imperative to your brand’s survival. He also shares some tips on how to take care of your community.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEFive levels in a customer's journey: Complete unawareness of you, Engagers, People who looked at a...2022-03-1511 minSecrets To Scaling Your Ecommerce BrandEp 309: Nailing SEO Keywords to Maximize Relevant Clicks with Jordan WestSend us a textWith the cost to acquire customers these days, we need to focus on more than just paid ads. Through SEO there’s a massive opportunity to grow our customer base organically.In this episode, Jordan talks about keyword research and SEO strategies that will help maximize results from your store. He gives useful tips on how to do keyword research and how to implement it on your site without looking robotic.Listen and learn more on this episode! KEY TAKEAWAYS FROM THIS EPISODE2022-03-0912 minSecrets To Scaling Your Ecommerce BrandEp 306: Open is Better with Jordan WestSend us a textIn Q1 of 2022, we know one thing with absolute certainty- Open targeting is the way to go on Facebook & Tik Tok.In this episode, Jordan talks about some of his experiments when testing on Facebook in 2022, and the big wins being seen in broad targeting.Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODEGender-Age demographic targeting is working the best. Wide open-audience targeting is working second best.As soon as targeting is put on any campaign, it stops wo...2022-03-0209 minSecrets To Scaling Your Ecommerce BrandEp 303: Maximizing Email Campaign Value with Jordan WestSend us a textDoing email campaigns properly is essential to the success of building and maintaining your brand. It also plays an important part in increasing your revenue and profitability in 2022.In this episode, Jordan West talks about the core e-mail campaigns that you need to be sending in 2022. He discusses how many campaigns to send per week, as well as what to talk about. Listen up and enjoy!KEY TAKEAWAYS FROM THIS EPISODESend a minimum of 2 and a maximum of 5 email campaigns a...2022-02-2413 minSecrets To Scaling Your Ecommerce BrandEp 296: Gain More Visibility Through SEO With Jordan WestSend us a textOne of the interesting things that e-Commerce store owners hardly think about and invest in is SEO or Search Engine Optimization.In this episode, Jordan West talks about effective e-Commerce SEO strategies for 2022. He shares some tips on how to rank higher, get free traffic, and continually build a brand. Listen up and ace the SEO game.KEY TAKEAWAYS FROM THIS EPISODENext to Google, the second biggest search engine in the world is YouTube and after that is Amazon.Setting u...2022-02-0814 minSecrets To Scaling Your Ecommerce BrandEp 294: Funding Options for Growth With Jordan WestSend us a textGrowing your business requires a lot of capital, and when you reach the point at which you can’t finance your growth alone anymore, you need to consider funding options.In this episode, Jordan West walks us through different funding options that can help your business to be able to grow efficiently. Listen up and get ready to get those funds!KEY TAKEAWAYS FROM THIS EPISODEAlong with scaling, comes the need for cash.Go to your supplier and ask for lon...2022-02-0214 minSecrets To Scaling Your Ecommerce BrandEp 291: How To Be Whitelisted With Jordan WestSend us a textMore on what works in 2022 for E-Commerce, we need to learn how to successfully take advantage of influencer marketing as it is still one of the most effective ways of marketing this year.In this episode, Jordan shares a special advertising technique that a lot of people are not yet using yet. Whitelisting is a technique that can combine the power and reach of influencers outside of your paid advertising.Listen up, enjoy, and learn!KEY TAKEAWAYS FROM THIS EPISODEYou...2022-01-2611 minSecrets To Scaling Your Ecommerce BrandEp 288: Effective Creatives for 2022 With Jordan WestSend us a textAs we work our way down the list of what works in 2022 for E-Commerce, let’s not forget the visual part of every ad, the creative.In this episode, Jordan West talks about what creatives are going to work in 2022 for e-commerce. He also shares some platforms where good creative makes all the difference.Listen up and learn!KEY TAKEAWAYS FROM THIS EPISODEFlat lays are still performing fairly well but they don't tell a story in the kind of way th...2022-01-1917 minSecrets To Scaling Your Ecommerce BrandEp 284: 2022 Predictions With Jordan WestSend us a textWe are officially in 2022 and ready or not, we have to make the most of it! The only question is how?In this episode, Jordan West talks about what's going to happen in the e-commerce marketing space in 2022. He shares tips on how to sell online in 2022 and beyond.Listen up and enjoy!KEY TAKEAWAYS FROM THIS EPISODEOnline and offline experiences are going to become more connected.Going into flagship retail is recommended for 2022.NFTs only have value because you...2022-01-1214 minSecrets To Scaling Your Ecommerce BrandEp 281: 2021 in Review With Jordan WestSend us a text2021 may be done, but it left us with a lot of wins, losses, and learnings that we can use as we step into 2022. In this episode, Jordan West talks about what happened in 2021, some best practices moving forward, and why 2022 should be an incredible win.Listen up and get ready to start the year off right!KEY TAKEAWAYS FROM THIS EPISODEWhen the pandemic started, more people were stuck inside and ended up being online way more.Tons of brands were b...2022-01-0413 minSecrets To Scaling Your Ecommerce BrandEp 280: How To Sell The Click Inside Your Email With Jordan WestSend us a textEmail campaigns play a big part in retention marketing, and knowing how to run email campaigns effectively will make a massive shift upwards to your business.In this episode, Jordan West talks about what to put in the body of an email, how many images to put in to avoid being placed in the ‘promotions’ folder, and many other valuable tips that will level up your email marketing game.Listen up and take some notes.KEY TAKEAWAYS FROM THIS EPISODEHeavily imag...2021-12-3013 minSecrets To Scaling Your Ecommerce BrandEp 276: The Do’s & Don'ts of Retention Marketing With Jordan WestSend us a textPaid ads aren’t what they were before iOS14. Because of the ever-changing marketing landscape, it’s more important now than ever to rely on retention marketing to make the most of your funnel.In this episode, Jordan West talks about the best practices to boost email campaigns heading into 2022. He shares valuable best e-mail practices, how to segment your list, who to send to, when to send, and how to write a good subject line.Grab your pen and paper and listen up!KE...2021-12-1614 minSecrets To Scaling Your Ecommerce BrandEp 273: Switching To Shopify Plus With Jordan WestSend us a textIs Shopify Plus worth it?In this episode, Jordan West talks about being a former hater of Shopify Plus once and what changed his mind. He discusses why and when Shopify merchants should switch to Shopify Plus.Listen up and see if making that switch makes sense!KEY TAKEAWAYS FROM THIS EPISODEAs soon as you get to 4 Million, your transaction fees will outweigh the Shopify Plus cost.With Shopify Payments, you get access to ShopPay.Shopify now has a “buy no...2021-12-1010 minSecrets To Scaling Your Ecommerce BrandEp 270: Where To Spend Your Marketing Budget in 2022 With Jordan WestSend us a textIn marketing, the landscape is constantly changing. Because of this, we need to be prepared.In this episode, Jordan West talks about all the new marketing opportunities out there, and which channels you should be getting on and testing, as well as what kind of budget to use on these new channels. Listen up and learn!KEY TAKEAWAYS FROM THIS EPISODEThird-party tracking is going away completely soon, and as marketers we need to be prepared for that.Take 10% of your b...2021-12-0210 minSecrets To Scaling Your Ecommerce BrandEp 265: What to Look For in an Agency With Jordan WestSend us a textAgencies have garnered a bad rep over the years, but the right agency can save you a ton of stress, time, and money. With so many bad agencies out there, it can be hard to identify the signs of an honest, integrity-driven agency from ones that prioritizes their own interests. So how do you tell them apart?In this episode, Jordan West talks about the critical things to look out for when choosing a marketing agency to help you meet your goals.Listen up, and make sure you choose...2021-11-2313 minSecrets To Scaling Your Ecommerce BrandEp 261: Secrets to Scaling Black Friday Part 5 - SMS Marketing Strategies That Yield BIG Results With Jordan WestSend us a textIf you listened to the first 4 episodes of this Black Friday Series and have been planting the seeds we were discussing, then this episode is the time for harvest.In this fifth episode of the Black Friday series, Jordan West talks all about SMS Marketing and how to implement it effectively. He also shares his favorite platform for this strategy.Listen up and take notes.KEY TAKEAWAYS FROM THIS EPISODEWarn your customers that you are going to run a sale...2021-11-1113 minSecrets To Scaling Your Ecommerce BrandEp 257: Secrets to Scaling Black Friday Part 4 - Getting Your House in Order Before BFCM With Jordan WestSend us a textIf you have listened to the first three episodes of the Black Friday series, then you are about to receive a lot of incoming traffic for your holiday sale. But is your house ready to receive such traffic?In this fourth episode of the Black Friday series, Jordan West talks about getting your house in order and the things you need to do before you start running a huge amount of traffic on your site and activating the people on your list.Listen up and take notes!2021-11-0310 minSecrets To Scaling Your Ecommerce BrandEp 253: Secrets to Scaling Black Friday - Google Edition - Part 3 With Jordan WestSend us a textGoogle is going to be your best friend this Q4, and Jordan is here today to walk you through this seemingly complex ad platform. Listen up and take notes, here’s all you need to know for a successful end to the season!KEY TAKEAWAYS FROM THIS EPISODETake all branded keywords out of your dynamic search ads because Google will put those branded keywords in.Do YouTube retargeting. Retarget people that come on your site with brand or product videos.Do display ads retargeting. Fo...2021-10-2616 minSecrets To Scaling Your Ecommerce BrandEp 249: Secrets to Scaling Black Friday Part 2 With Jordan WestSend us a textHoliday sales are just around the corner, and we all need to be prepared. One of the most common questions asked is how to structure sales and discounts, and what are the most effective strategies to crush it leading up to and during this Black Friday.In this second episode of the Black Friday series, Jordan West talks about what kinds of discounts to give and how those discounts should be executed. This episode has massive value, so buckle up and listen intently.KEY TAKEAWAYS...2021-10-1517 minSecrets To Scaling Your Ecommerce BrandEp 245: Secrets to Scaling Black Friday Part 1 With Jordan WestSend us a textHolidays are around the corner, and that means the Black Friday Sale is too. The question is, should you start your sale, too? And when is the best time to do so?In this episode, Jordan West talks about when you should launch your Black Friday sale and how to arrange your holiday marketing calendar. He also gives some tips on how to prepare for these sales. Listen up, and let’s get holiday-sale ready!KEY TAKEAWAYS FROM THIS EPISODEBlack Friday is wh...2021-10-0614 minSecrets To Scaling Your Ecommerce BrandEp 242: How to Diagnose Poor Performing Ads With Jordan WestSend us a textIf your cost per click is high, you have a problem with your ads. But how can you solve it if you don’t know where to look?In this episode, Jordan West talks about diagnosing and looking for problems in your poor-performing ads. Tune in to this short but packed episode, and let’s start increasing that ROAS!KEY TAKEAWAYS FROM THIS EPISODEBefore Return of Ad Spend (ROAS), there are a lot of steps that lead up to a purchase. Once you l...2021-09-2916 minSecrets To Scaling Your Ecommerce BrandEp 228: The Most Important KPI You’re Not Tracking, and How to Use It With Jordan WestSend us a textKnowing your Customer Lifetime Value matters more than you think.In this solo episode, Jordan West talks about how to calculate your customer lifetime value properly, why it is important, and how you use it to recalibrate your marketing budget.KEY TAKEAWAYS FROM THIS EPISODEKnowing your customer lifetime value (CLV) can help you approach your marketing differently. It allows you to make more informed decisions.Start thinking about your business differently. Properly knowing your CLV could mean you really can spend more on...2021-08-1910 min