Shows
Secrets To Scaling Your Ecommerce BrandEp 499: Jordan West Gets Coached By Jordan Salvit And Things Get Uncomfortable, Salvit AdvisorsSend us a textImagine hearing the insights of a brutally honest analysis of an e-commerce business that has endured the trials of the past year and still managed to grow—sound like something you'd want to dive into?In this episode, Jordan West and Jordan Salvit, Salvit Advisors engages in a revealing conversation. They delve deep into the numbers of Little and Lively, uncovering some hard truths and incredible insights that have propelled the business forward, even amid challenging times. They peels back the layers of Little&Lively story, providing an expert an...2023-11-1022 min
Secrets To Scaling Your Ecommerce BrandEp 492: How To Do A Brand Deal With Netflix with Bernadette Orscher, Geeks Who DrinkSend us a textPartnerships really can absolutely open up the aperture when it comes to awareness. When partnering with brands or creating your own, ensuring that your core values are reflected throughout is crucial.In this episode, Jordan West and Bernadette Orscher explores the influence of technology on business dynamics, customer data utilization, and effective communication. As Bernadette strives to reinvigorate her own business, she highlights the power of creating a program within the community. By giving people a reason to step out of their homes and join in socialization, he...2023-10-1833 minSecrets To Scaling Your Ecommerce BrandEp 491: How To Advertise THC On Facebook Ads with Olivia Alexander, Kush QueenSend us a textEmbrace creativity despite limitations. From viral videos to a unique crowning program, they showed us that thinking outside the box can lead to remarkable growth.In this episode, Jordan West and Olivia Alexander, founder and CEO of Kush Queen, discuss their journey and the unique challenges they faced in marketing their product. They emphasize the value of real human interaction with customers, such as answering emails and calls, as it helps build a strong connection and foster loyalty.Listen and learn in this episode!2023-10-1135 minSecrets To Scaling Your Ecommerce BrandEp 490: How To Build Personal Wealth In DTC with Chase Insogna, Insogna CPASend us a textCreate buckets of cash to secure short-term savings, invest in retirement accounts, and keep liquid cash for emergencies and business operations. In this episode, Jordan West and Chase Insogna, CEO and Founder of Insogna CPA navigates the complexities of taxes and financial planning. Together, they delve into the importance of strategic financial management and offer practical tips for entrepreneurs in the ecommerce space. Listen and learn in this episode!Key takeaways from this episode:Reinvesting all profits back into the...2023-10-0626 minSecrets To Scaling Your Ecommerce BrandEp 489: Lower CPA Than Meta Ads? How To Use Direct Mail To Scale Your Brand with Michael Epstein, PostPilotSend us a textWith recent challenges in online advertising, it's crucial to explore alternative avenues for customer acquisition. Learn how building products and marketing strategies based on your ICP can fuel quick success and scalability for your business.In today's episode, Jordan West and Michael Epstein, Co-Founder of PostPilot, discussed the challenges of Q4 and how to go beyond abandoned checkout communication and acquire customers through targeted direct mail campaigns. Listen and learn in this episode!Key takeaways from this episode:Leveraging first-party da...2023-10-0335 minSecrets To Scaling Your Ecommerce BrandEp 488: What the top 1% of DTC Brands know that you don't... YET!Send us a textImagine getting insights from some of the brightest minds in the industry! The experts have dived deep into topics like email marketing, engaging customers, and making the most out of data to boost your profits.In today's episode, Jordan West will share with you all the valuable lessons he learned at the Ecommerce Round Table event hosted by Sendlane. Let me tell you, this event was a game-changer in the world of DTC (Direct-to-Consumer). Jordan's going to break down the key lessons that can supercharge your...2023-09-2914 minSecrets To Scaling Your Ecommerce BrandEp 487: Is This Even Legal? Email Marketing Hacks with Adam Robinson, Retention.comSend us a textDiscover how thriving brands with multi-million dollar revenues take advantage of email marketing, subscribing to daily or three-times-weekly newsletters that form a highly sophisticated email program aimed at converting warm leads.In this episode, Jordan West and Adam Robinson, CEO of Retention.com share valuable insights about B2B SaaS, harnessing the power of email marketing, and the unfair advantage B2B products have over D2C products. Tune in as they discuss the challenges of building a sales organization, the potential issues with...2023-09-2735 minSecrets To Scaling Your Ecommerce BrandEp 486: Why We (Millennials) We’re Wrong About TiktokSend us a textThe organic reach on TikTok is unmatched. If you've been sleeping on TikTok as a marketing tool, now is the time to wake up and pay attention. In this episode, Jordan West shares insights from a recent TikTok conference and highlights the benefits of utilizing TikTok for reaching a younger demographic, the potential for viral content, and the influence of TikTok on driving product purchases. Jordan also touches on the power of TikTok influencer marketing and the importance of affiliate deals in this space. Li...2023-09-2516 minSecrets To Scaling Your Ecommerce BrandEp 485: Creative Testing - The Only Framework You NeedSend us a textLearn about the key metrics to look at when analyzing your creative campaigns. Jordan share the importance of tracking click-to-purchase rates and how it can guide your decision-making process.In this episode, Jordan West explores the metrics he analyzes to measure creative success. One of the game-changers he mentions is the click-to-purchase rate. A metric often overlooked, click to purchase reveals the percentage of customers who make a purchase after clicking on an ad. Jordan emphasizes the importance of this metric and how it can guide your decision-making...2023-09-2216 minSecrets To Scaling Your Ecommerce BrandEp 484: How To Sell Your DTC Business For So Much Money, You Think You're Doing Something Illegal with Chris Shipferling, GW PartnersSend us a textInterpreting data and using scientific methods to guide your customer acquisition cost (CAC) and customer lifetime value (LTV) strategies. Numbers don't lie, guys! In this episode, Jordan West and Chris Shipferlink, GW Partners dives into the importance of data analysis, acquisition channels, and unit economics. They also emphasizes the significance of having a strong brand promise and story, as well as intellectual property to assure buyers and increase the value of your business. Chris shares real-life examples and practical tips on finding the right team members, optimizing your supply ch...2023-09-1932 minSecrets To Scaling Your Ecommerce BrandEp 483: How To Actually Read Your Numbers At Scale (It's Not What You Think) with Jordan Salvit, Salvit AdvisorsSend us a textUnderstand your contribution margin, focus on profitability, and leverage your existing customer base. Oh, and never underestimate the power of a structured test. You never know what will skyrocket your business to the next level!In this episode, Jordan West and Jordan Salvit, CEO and Founder of Salvit Advisors, shared how building a churn management system from scratch was a game-changer. Analyzing data is the key. He dropped some serious knowledge bombs on leveraging playbooks and identifying key opportunities for business growth. He also left a piece of advice: Re...2023-09-1238 min