Shows
The GTM Pack ShowEpisode 148: Getting ABM Right: From Intent Signals to True Account-Based RevenueMost “ABM programs” are just dressed-up demand gen with expensive tech on top. Lots of activity, lots of pipeline… and not nearly enough revenue. In this episode, Jorge Soto sits down with Kristina Jaramillo (President of Personal ABM) to break down what real account-based go-to-market looks like when it’s done strategically, not just tech-first.We get into why so many teams are not actually ABM-ready when they buy tools like Demandbase, 6sense, Terminus, etc., and how to re-center around revenue, ICP discipline, and account experiences instead of vanity engagement metrics.In this episode, we cover:
2025-12-1033 min
The GTM Pack ShowEpisode 138: The Godfather of Social Selling on How AI Is Reshaping GTM Teams & Brand BuildingAI, Org Design & Brand at Scale — with Koka Sexton, The Godfather of Social Selling🎙️ From #TheGTMPack Podcast with Jorge SotoIn this episode of #TheGTMPack, Jorge sits down with Koka Sexton, VP of Marketing at Interrupt and the original Godfather of Social Selling, to talk about the intersection of AI, content, and modern GTM teams.Koka’s built go-to-market machines at LinkedIn, Hootsuite, and Slack. Now at Interrupt, he’s thinking deeply about how AI is reshaping the structure of marketing teams, the way content is created, and how brands scale trust and visibility...
2025-07-1635 min
Scrappy ABMThe One-Page Blueprint for Building a Scrappy ABM Program | Ep. 180Building an ABM engine isn’t about throwing more tools at the problem—it’s about clarity, alignment, and commitment. In this repurposed episode of Scrappy ABM, Mason Cosby joins Jorge Soto on The GTM Pack Podcast to break down the essential systems behind ABM that actually works. Mason, founder of Scrappy ABM, shares why most teams are closer to launch than they realize—and how two frameworks, the Account Progression Model and the Four D Framework, can take you the rest of the way.You’ll hear how to gauge if ABM is right for...
2025-06-2327 min