Shows
SkivSnack56. Artistmöten vi aldrig glömmer - med Jörgen HolmstedtI det här avsnittet skall vi frångå konkreta skivor för en gångs skull och prata musikanekdoter – både Stefan och gäst Jörgen Holmstedt har under många år jobbat med musikjournalistik och träffat många artister och band. Och vissa av dom här mötena har av olika anledningar gjort starka avtryck - på gott och ont. Hör bland annat hur Jörgen lyckades få Slash att prata om ämnet han var förbjuden att fråga om och hur han fick Dave Hill från Slade att prata om sin tid som Jehovas Vittne...2025-02-261h 00
Employer Branding PodcastMeasuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher ScientificToday, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow.
Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific.
Kenty Brumant on LinkedIn: https://www.linkedin.com/in/kentybrumant/
Careers at Thermo Fisher: https://jobs.thermofisher.com/global/en
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2023-11-2330 min
Employer Branding PodcastWhen a Small Firm Makes a Big Investment in Employer Brand, with Aaron Kraljev of Fisher InvestmentsWhen this talent acquisition leader left a large organization for a smaller one in the financial space, he found more resources and possibilities for elevating employer brand than you might expect.
Aaron Kraljev is GVP Talent Acquisition and Employer Brand at Fisher Investments.
Aaron on LinkedIn:
https://www.linkedin.com/in/kraljev
Aaron on Twitter:
https://twitter.com/kraljev
Fisher Investments online:
https://www.fisherinvestments.com/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-08-1221 min
Employer Branding PodcastA Tech Perspective on Employer Brand Leadership, with Marilyn Yee of KlookA tech industry expert shares her perspective on navigating the industry as an employer brand leader, including the vital distinction between employer branding and recruitment marketing.
Marilyn is Senior Manager of Global Employer Branding and People Communications at Klook.
Marilyn Yee on LinkedIn:
https://sg.linkedin.com/in/marilyn-yee
“Should I work for a tech company?”
https://www.linkedin.com/pulse/should-i-work-tech-company-here-next-10-questions-you-marilyn-yee
Klook on LinkedIn:
https://www.linkedin.com/company/klook/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-07-2923 min
Employer Branding PodcastHow to Create a Remote Employer Brand, with Hannah Fleishman of HubSpotLong before working from home became the norm, this software company was refining its remote employer brand and building a remote employee experience on par with its in-person company culture.
Hannah is Senior Manager of Employer Brand at HubSpot.
Hannah Fleishman on LinkedIn:
https://www.linkedin.com/in/hannahfleishman
Hannah on Twitter:
https://twitter.com/hbfleishman
HubSpot Careers:
https://uk.linkedin.com/in/simonbarrow
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-07-1522 min
Employer Branding PodcastEmployer Brand Management Amid Global Change, with Simon BarrowSimon Barrow, creator of employer brand, explores employer brand’s relevancy to a world in the midst of of a crisis and massive change, including what employer brand managers must prioritize now in order to thrive.
Simon Barrow on LinkedIn:
https://uk.linkedin.com/in/simonbarrow
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-07-0137 min
Employer Branding PodcastAttracting Talent Virtually as a Cybersecurity Brand, with Emily Van Norden of CrowdStrikeAs a company already used to remote work, the virtual transition prompted by COVID-19 was less of an adjustment for this cybersecurity brand than it was for many. Nevertheless, they’re continuing to find innovative solutions to employer brand challenges brought on by the socially distant workplace.
Emily Van Norden is Director of Talent Brand Marketing and Diversity Lead at CrowdStrike.
Emily on LinkedIn:
https://www.linkedin.com/in/emilyvannorden
CrowdStrike online:
https://crowdstrike.com
CrowdStrike careers:
https://crowdstrike.com/jobs
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-06-1722 min
Employer Branding PodcastHow Employer Brand Intersects with Diversity & Inclusion, with Zakiya Nashid of UnileverFor this consumer goods brand, employer brand and diversity and inclusion aren’t separate initiatives—they work in tandem as vital components of attracting the best employees.
Zakiya Nashid is Employer Brand Lead for Unilever North America.
Zakiya on LinkedIn:
https://www.linkedin.com/in/zakiya-nashid
Unilever online:
https://www.unileverusa.com/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-06-0321 min
Employer Branding PodcastAttracting Top Candidates as a Transportation Brand, with Phil Catcheside of Network RailThe recruitment challenge for this railway company isn’t brand awareness—it’s attracting the best candidates through storytelling and a compelling employer brand.
Phil Catcheside is Head of Recruitment Marketing and Engagement at Network Rail.
Phil on LinkedIn:
https://uk.linkedin.com/in/pcatcheside
Network Rail online:
http://www.networkrail.co.uk
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-05-2026 min
Employer Branding PodcastCOVID-19's Impact on Employer Brand, with Olivia Thompson of Link HumansNew data reveals just how much the COVID-19 pandemic has already impacted employer brand. Learn the key themes emerging in feedback from talent around the world.
Olivia Thompson is a Data Analyst at Link Humans.
Olivia on LinkedIn:
https://uk.linkedin.com/in/olivia-thompson-a451b2189
Link Humans online:
https://linkhumans.com/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-05-0623 min
Employer Branding PodcastHow to Lead a Company Through an Employer Brand Refresh, with Kara McLeod of AllianzThis financial services company is undergoing major transformations, including a global refresh of its employer brand. Here’s how its employer brand head is leading the way.
Kara McLeod is Head of Employer Branding, Asia-Pacific at Allianz.
Kara on LinkedIn:
https://www.linkedin.com/in/karamcleod1
Allianz online:
https://www.allianz.com/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-04-2924 min
Employer Branding PodcastEssential Pillars of Employer Brand Leadership and a Strong EVP, with Jörgen Sundberg of Link HumansPeriods of change are critical opportunities for employer brand managers to exhibit strong leadership and for brands to clarify their EVPs. These pillars can be your guide.
Jörgen Sundberg is Founder and CEO of Link Humans.
Jörgen on LinkedIn:
https://uk.linkedin.com/in/jorgensundberg
Link Humans:
https://linkhumans.com/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-04-1517 min
Employer Branding PodcastWhy Purpose-Driven Companies Succeed, with Alex Edmans of London Business SchoolServing society and turning a profit aren’t mutually exclusive. As this professor of finance uncovered, focusing on purpose helps companies succeed.
Alex Edmans is Professor of Finance at London Business School and the author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit.
Alex Edmans online:
https://alexedmans.com/
Grow the Pie:
https://www.growthepie.net/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-04-0820 min
Employer Branding PodcastHow Employer Brand Teams Can Respond to a Crisis, with Andy & Jorgen of Link HumansIn this special episode responding to the global crisis surrounding COVID-19, Jörgen Sundberg and Andy Partridge connect on how employer brand teams can respond and what Link Humans is doing to help clients.
Jörgen on LinkedIn:
https://uk.linkedin.com/in/jorgensundberg
Andy on LinkedIn:
https://www.linkedin.com/in/andypartridge/
Link Humans:
https://linkhumans.com/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-04-0115 min
Employer Branding PodcastStrategies for Attracting Top Talent in a Competitive Industry, with Sarah Dovlo of Deutsche TelekomTo catch the eyes of top talent, this telecommunications company revisited and revamped its EVP, generating innovative strategies for reaching prospective candidates.
Sarah Dovlo is VP Global Employer Branding & HR Marketing at Deutsche Telekom.
Connect with Sarah:
https://de.linkedin.com/in/sarahdovlo
Careers at Deutsche Telekom:
https://www.telekom.com/en/careers
Watch the #IWILLNOTSTOP video:
https://youtu.be/KQ-2t10ZzB4
Follow the #iwillnotstop conversation on social media.
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-03-2527 min
Employer Branding PodcastHow to Be a Better Employer Brand Leader, with Sara Balaban of Geller & CompanyWhere do you start when leveling up your employer branding? An experienced employer brand leader shares the strategies, tools, and skills that can make a difference.
Sara Balaban is Employer Brand & Talent Operations Lead at Geller & Company.
Connect with Sara:
https://www.linkedin.com/in/balabansara
Follow Sara on Twitter:
https://twitter.com/Sara_Balaban11
Geller & Company online:
https://www.gellerco.com
Geller & Company on LinkedIn:
https://www.linkedin.com/company/geller-&-company
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-03-1830 min
Employer Branding PodcastHighlighting Human Storytelling in Your Employer Brand Content, with Debra Luna of PaychexYears of experience have shown this employer brand manager just how vital human storytelling can be in boosting your content’s relevance, reach, and efficacy.
Debra Luna is Employer Brand Manager at Paychex.
Connect with Debra:
https://www.linkedin.com/in/debraluna
Paychex online:
https://www.paychex.com
Careers at Paychex:
https://www.paychex.com/careers
Follow Paychex on Twitter:
https://twitter.com/paychex
https://twitter.com/paychexcareers
Culture: Unfiltered Podcast:
https://insidepaychex.podbean.com
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-03-1134 min
Employer Branding PodcastSparking Dynamic Internal Support for Your EVP, with Alannah Green of OptusAllowing your employees to speak for themselves can be one of your most powerful tools when building a compelling EVP, as this telecommunications company knows well.
Alannah Green is Employer Brand Consultant at Optus.
Connect with Alannah:
https://au.linkedin.com/in/alannahgreen
Connect with Optus:
https://www.linkedin.com/company/optus
Follow the #optuslife conversation on social media.
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-03-0420 min
Employer Branding PodcastCrafting Your Employer Brand as a Multinational Snacking Company, with Jennifer Candee of MondelēzHow do you uphold the pillars of your employer brand as a multinational company? For the world's largest snacking brand, it's all in the messaging.
Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International.
Connect with Jennifer:
https://uk.linkedin.com/in/jennifercandee
Jennifer on Twitter:
https://twitter.com/jennifercandee
Connect with Mondelēz International:
https://uk.linkedin.com/company/mondelezinternational
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-02-2628 min
Employer Branding PodcastNavigating Recruitment Challenges as a Talent Attraction Leader, with Derek Johnson of KinderCareSquaring off against high demand, retention challenges, and reputation management are all part of the talent attraction game for this education and childcare provider.
Derek Johnson is Talent Attraction Manager at KinderCare Education.
Connect with Derek on Twitter:
https://twitter.com/503recruiter
KinderCare Education online:
https://www.kcecareers.com
Talent Brand Alliance:
https://www.talentbrand.org
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-02-1922 min
Employer Branding PodcastHow a Strong Employer Brand Impacts Seasonal Hiring, with Danielle Hilton of H&R BlockFilling 100,000 seasonal positions—and winning that talent back the following year—demands a compelling employer brand. Here’s how this leading tax prep company does it.
Danielle Hilton is Recruitment Marketing Manager at H&R Block.
Connect with Danielle:
https://www.linkedin.com/in/daniellehilton
H&R Block online:
https://www.hrblock.com
H&R Block on LinkedIn:
https://www.linkedin.com/company/h&r-block
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-02-1229 min
Employer Branding PodcastEducating Your Organization on the Importance of Employer Brand, with Tammy Myrick of Cone HealthIf your organization hasn't yet grasped the importance of employer brand (or views it as just another marketing campaign), it's time for a shift in perspective.
Tammy Myrick is Director of Marketing, People, and Culture at Cone Health.
Connect with Tammy:
https://www.linkedin.com/in/tammy-myrick
Cone Health online:
https://www.conehealth.com
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-01-2921 min
Employer Branding PodcastDesigning an EVP That Resonates Locally and Globally, with Anouska Ramsay of CapgeminiThis established tech consultancy is differentiating itself from its younger competitors by crafting the most personal EVP possible to reach both local and global talent.
Anouska Ramsay is Group Talent Director at Capgemini.
Connect with Anouska:
https://uk.linkedin.com/in/anouska-ramsay
Capgemini online:
https://capgemini.com
Follow the #lifeatcapgemini and #loveyourcareer conversations on social media.
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-01-2221 min
Employer Branding PodcastAttracting Talent Through Employer Brand Authenticity, with Tammy Embry of AmgenThis global biotech company stands out in a competitive industry by prioritizing authenticity—saying no to impersonal stock photography and "vanilla" social media advocacy.
Tammy Embry is a Global Employer Brand and Recruitment Marketing Strategist at Amgen.
Connect with Tammy:
https://www.linkedin.com/in/tammydeanembry
Connect with Amgen on social media at @amgencareers.
Follow the #lifeatamgen and #amgencareers conversations on social media.
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-01-1521 min
Employer Branding PodcastUplifting Employee Voices with Your Employer Brand Strategy with Rachel Kennedy, The Container StoreThis retail brand's employer brand strategy excels when it foregrounds employee voices, providing tools and platforms for telling their own stories.
Rachel Kennedy is Recruiting Manager at The Container Store.
Connect with Rachel:
https://www.linkedin.com/in/rachelkingkennedy
Connect with The Container Store:
https://www.linkedin.com/company/the-container-store
The Container Store online:
https://www.containerstore.com
Follow the #uncontainablecareers conversation on social media.
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-01-0819 min
Employer Branding PodcastChanging Lives and Attracting Exceptional Talent with a Strong EVP with Dominique Mallion of PhilipsLearn why Philips' employer brand strategy is thriving thanks to its highly personal approach to storytelling, innovative content, and strong EVP.
Dominique Mallion is the Global Content Marketing Strategist & Producer at Philips.
Connect with Dominique:
https://uk.linkedin.com/in/dominiquemallion
Philips:
https://www.philips.com
The Spark Podcast:
https://www.philips.com/a-w/careers/the-spark-podcast
Employer Brand Management Awards:
https://www.employerbrandmanagementawards.com
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2020-01-0127 min
Employer Branding PodcastWhat Attracts Purpose-Driven Talent to Your Employer Brand, with Sarah Staley of Realtor.comWhen your business is connecting customers with their next home, attracting purpose-driven talent with your employer brand is critical.
Sarah Staley is Head of Employer Brand and Culture at Realtor.com.
Connect with Sarah:
https://www.linkedin.com/in/sarah-staley-aa7b643
@SKStaley on Twitter:
https://twitter.com/SKStaley
Realtor.com:
https://www.realtor.com
Follow the #RDCLife conversation online.
Employer Brand Management Awards:
https://www.employerbrandmanagementawards.com
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-12-2520 min
Employer Branding PodcastLinkedIn Is Rethinking How Employers Discover Talent, with Jon AddisonLinkedIn is expanding jobseekers' access to employers by helping companies reassess where they look for talent and promoting a skill-centric approach.
Jon Addison is the Head of Talent Solutions, EMEA Enterprise at LinkedIn.
Connect with Jon:
https://uk.linkedin.com/in/jon-addison-3399175
LinkedIn:
http://linkedin.com
Employer Brand Management Awards:
https://www.employerbrandmanagementawards.com
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-12-1817 min
Employer Branding PodcastHow a Global Brand Promotes Its EVP to International Talent, with Jona Gjini of VodafoneStaying competitive within an international talent pool is no small feat for global brands. Learn how this telecommunications company handles strategy, advocacy, and internal communication.
Jona Gjini is the Global Employer Brand Lead at Vodafone.
Connect with Jona:
https://uk.linkedin.com/in/jonagjini
Follow the #vodafonelife conversation online.
Speechmark:
https://gigalife.vodafone.com/speechmark-podcast-transformation-connectivity
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-12-1120 min
Employer Branding PodcastMaking Your Company Culture a Key Feature of Your Talent Strategy with Grant Policar of Rally HealthHere’s how one employer and talent branding team in the well-being and health space attracts and retains the best talent by showcasing its exceptional culture.
Grant Policar is the Employer and Talent Branding Lead at Rally Health.
Connect with Grant:
https://www.linkedin.com/in/grant-policar-14521313b
Rally Health online:
https://rallyhealth.com
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-12-0418 min
Employer Branding PodcastWhy Attracting the Best Employees Means Cultivating Good Chemistry, with Anne McCarthy of EvonikFor this chemicals company, cultivating a strong EVP means prioritizing good chemistry among both its products and its people.
Anne McCarthy is Global Director of Talent Acquisition & Employer Branding at Evonik.
Connect with Anne:
https://www.linkedin.com/in/annemccarthy
Evonik Careers online:
https://careers.evonik.com
Explore @evonikofficial on Instagram:
https://www.instagram.com/evonikofficial
Follow the #humanchemistry conversation on social media.
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-11-2721 min
Employer Branding PodcastExpert Strategies for Showcasing Your Region to New Talent, with Natalie MacArthur of Invest OttawaAttracting talent to a region—in this case, Ottawa—rather than an individual company requires a unique approach and special attention to your region’s strengths, international reputation, and potential.
Natalie MacArthur is Director of Talent Attraction at Invest Ottawa.
Connect with Natalie:
https://www.linkedin.com/in/natalie-macarthur-3765235
Attracting and Retaining Top Tech Talent in Canada’s Capital:
https://www.linkedin.com/pulse/attracting-retaining-top-tech-talent-canadas-capital-macarthur/
Invest Ottawa:
http://workinottawa.ca/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-11-2020 min
Employer Branding PodcastHow to Use your Brand Story to Attract New Talent, with Kerry Noone of CVS HealthToday we are talking to an American health care company, quite a big one, and we get to learn how they work their brand story into their talent attraction efforts.
Kerry Noone is Director of Health Recruitment Marketing and Advertising at CVS.
Connect with Kerry:
https://www.linkedin.com/in/kerrynoone/
CVS careers site:
https://jobs.cvshealth.com
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-11-1314 min
Employer Branding PodcastEVP, Sports Fans and Technology with Jason Jones of DraftKingsToday we are talking to a global sports technology and entertainment company and learn how they are using technology and other strategies to attract the best talent in the highly competitive tech arena.
Jason Jones is the Recruitment Marketing Specialist at DraftKings.
Connect with Jason:
https://www.linkedin.com/in/jasonhjones/
DraftKings Careers:
https://careers.draftkings.com/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-11-0618 min
Employer Branding PodcastEVP Veteran Johnny Torrance Nesbitt Shares His Success Tips and PitfallsThis week we are speaking to a veteran in our industry who will be sharing a lot of tips and a couple of pitfalls as well from his years of running big scale employer brand programs.
Johnny Torrance Nesbitt is a Global Talent Acquisition & Employer Branding Leader
Follow Johnny:
https://twitter.com/JohnnyTorrNesbi
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-10-3019 min
Employer Branding PodcastShowcasing Your EVP Through LinkedIn with Jaclyn Majarich of OptusToday we speak with an Australian company in the telecommunications space, and we learn how they use LinkedIn very effectively to spread their employer value proposition and employer branding messages.
Jaclyn Majarich is the Employer Brand Manager at Optus.
Connect with Jaclyn:
https://www.linkedin.com/in/jaclynmajarich/
Optus Careers Site:
https://www.optus.com.au/about/careers
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-10-2317 min
Employer Branding PodcastStrengthen your EVP Through Continuous Learning, with Liane Bilicki of DeloitteToday we are talking to a professional services firm with over 300,000 employees and will learn about talent challenges, strategy, EVP metrics, and more.
Liane Bilicki is the Group Brand Director - Recruitment Brand at Deloitte.
Connect with Liane:
https://www.linkedin.com/in/liane-bilicki-95181411/
Careers at Deloitte (US site):
https://jobs2.deloitte.com/us/en/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-10-1615 min
Employer Branding PodcastHow to Create a Strong EVP in the Middle East and Africa, with James McFadzean of NestléToday we talk with one of the largest corporations in the world about some of the challenges they need to overcome while operating in regions like the Middle East and Africa in terms of technology adoption, culture and talent attraction.
James McFadzean is a Regional Recruitment Marketing & Employer Brand Manager at Nestlé.
Connect with James:
https://www.linkedin.com/in/james-mcfadzean-evp
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-10-0923 min
Employer Branding PodcastThe Holistic Approach to Employer Branding, with Tricia Goose from AppianToday we are chatting to an east coast tech company which takes a holistic approach to employer brand, a very people-oriented organization from top to bottom.
Tricia Goose is the Recruitment Marketing Strategist at Appian Corporation.
Connect with Tricia:
https://www.linkedin.com/in/patriciagoose/
Careers at Appian:
https://www.appian.com/careers/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-10-0217 min
Employer Branding PodcastTalent Attraction in the Healthcare Industry, with Theresa Mazzaro of Suburban HospitalAre you struggling with nursing talent? Today we talk with a community hospital which is part of a large-scale healthcare system. We'll learn about their Employer Value Proposition and their best talent attraction strategies.
Theresa Mazzaro is a Senior Talent Acquisition Specialist at Suburban Hospital (part of the Johns Hopkins Healthcare System).
Connect with Theresa:
https://www.linkedin.com/in/theresamazzaro/
Learn more about the National Association of Health Care Recruitment (NAHCR)
https://www.nahcr.com/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-09-2516 min
Employer Branding PodcastEnjoying a Great Beer While Developing Your EVP, with Claire Anderson of Camden Town BreweryToday we are speaking to a company from Camden Town, North London. We will learn how the city history and its culture have a significant influence on the way they do Employer Branding and EVP.
Claire Anderson is Head of People at Camden Town Brewery
Connect with Claire:
https://www.linkedin.com/in/claireanderson4
Jobs at Camden Town Brewery:
https://www.camdentownbrewery.com/jobs
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-09-1816 min
Employer Branding PodcastThe Present and Future of Employer Branding with Allison Dunsmore of American AirlinesToday we speak with a Talent Attraction veteran in the United States. She is going to share some of her insights, trends, patterns, and thoughts about the future of Employer Branding.
Allison Dunsmore is a Sr. Analyst - Talent Attraction & Employer Brand at American Airlines.
Connect with Allison:
https://www.linkedin.com/in/allisondunsmore/
https://www.instagram.com/alliepup/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-09-1117 min
Employer Branding PodcastCustomizing Your EVP to The Candidate Journey, with Kyle Thompson of 3MToday we are talking to a company that operates with over 93,000 employees around the globe, has a median employee tenure of 10 years, and launches approximately 1,000 new products each year.
Kyle Thompson is the People & Culture Marketing and Communications Manager at 3M.
3M Careers:
https://www.3m.com/3M/en_JM/careers-jm/working-at-3m/
Connect with Kyle:
https://www.linkedin.com/in/kyle-thompson-897b94a1/
https://twitter.com/kyledthompson
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-09-0416 min
Employer Branding PodcastInnovating to Attract the Best Talent, with Austin Graff of The Washington PostWhere do you get your news fix daily? Have you ever consider working for a news organization? Today we speak with an American global leader in this space and will learn about their approach to Employer Brand and Talent Attraction.
Austin Graff is the Marketing and Acquisition Manager at The Washington Post.
Learn more about The Washington Post career opportunities:
https://jobs.washingtonpost.com/
Connect with Austin:
https://www.linkedin.com/in/austinkgraff
https://twitter.com/austinkgraff?lang=en
Travel tips articles:
https://www.washingtonpost.com/people/austin-graff/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https...2019-08-2820 min
Employer Branding PodcastCreating Chemistry Between New Talent and Your Brand, with Kate Klingman of BASFToday we are chatting with a large chemical products company about talent attraction and what they do to overcome common challenges that arise while implementing employer branding strategies.
Kate Klingman is the Employer Branding Strategist at BASF - North America
Learn more about BASF:
https://www.basf.com/us/en/careers.html
Connect with Kate:
https://www.linkedin.com/in/kateklingman
https://twitter.com/katievits24
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-08-2116 min
Employer Branding PodcastFive Key Promises of an EVP, with Dario Paolini of Flight Centre Travel GroupToday we speak with one of the largest travel agency groups who has taken a slightly different approach developing and activating their EVP internally and externally.
Dario Paolini is Head of Employer Brand at Flight Centre Travel Group
Learn more about Flight Center Careers:
http://www.fctgl.com/careers/
Connect with Dario:
https://au.linkedin.com/in/dariopaolini
https://twitter.com/dario_paolini
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-08-1419 min
Talent Brand PodcastInternational Employer Branding with Jorgen SundbergWe’re chatting with Jörgen Sundberg, CEO of Link Humans and star of the Employer Branding Podcast himself. We get to turn the tables and interview the interviewer on all things talent branding. Jörgen talks a bit about his path from a recruiter to the employer branding space, as well as his topic at the upcoming London Talent Brand Summit event.
Jörgen in action: https://www.talentbrand.org/summit-london-agenda
Jörgen on LinkedIn: https://www.linkedin.com/in/jorgensundberg/
Jörgen on Twitter: www.twitter.com/jorgensundberg2019-08-1200 min
Employer Branding PodcastHow to Prepare your Organization for The 100 Year Life, with Emma BirchallToday our guest talks about how to prepare your organization to attract, and develop talent in a context where people has longer life expectancy than prior generations and technology has changed how we perceive work-life balance.
Emma Birchall is a Director at Hot Spots Movement.
Learn more about Hot Spots Movement:
https://www.hotspotsmovement.com/
Connect with Emma:
https://twitter.com/emmabirchall27
https://www.linkedin.com/in/emmabirchall
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-08-0719 min
Employer Branding PodcastTrends and Challenges of Employer Brand, with Bryan Chaney and Will Staney of Talent Brand AllianceToday we are chatting about definitions, trends, challenges, and resources with Bryan Chaney and Will Staney of Talent Brand Alliance.
Bryan Chaney is the Talent Branding and Attraction Strategist at Indeed and Co-Founder of Talent Brand Alliance.
William Staney is the Founder of Proactive Talent Agency and Co-Founder of Talent Brand Alliance.
Learn more about the Talent Brand Summit - London
https://www.talentbrand.org/summit-london-agenda
Connect with Bryan:
https://www.linkedin.com/in/talentbrand/
Connect with William:
https://www.linkedin.com/in/willstaney/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for...2019-07-3120 min
Employer Branding PodcastImplementing an Employer Brand in North America, with Tanya McNabb and Ally Brown of ContinentalToday we are speaking with a global company with over 40,000 employees, and we will learn how they are implementing an employer brand strategy in the United States.
Tanya McNabb is Head of HR Communications, U.S. & Canada at Continental and Ally Brown is a Senior Employer Branding Specialist at Continental.
Learn more about Continental:
https://www.continental.com/careers/us
Connect with Tanya:
https://www.linkedin.com/in/tanya-mcnabb/
Connect with Ally:
https://www.linkedin.com/in/alisonbrown4/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-07-2420 min
Employer Branding PodcastBuilding a Great Employer Brand to Win the Talent War, with Jared Nypen of Great ClipsToday we are talking to the world's largest and fastest growing salon brand with over four thousand salons throughout USA and Canada. Jared Nypen is the Vice President of Talent at Great Clips.
Great Clips careers site:
https://jobs.greatclips.com/
Connect with Jared:
https://www.linkedin.com/in/jarednypen
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-07-1719 min
Employer Branding PodcastShifting your EVP Strategy to Improve New Talent Attraction, with Tennille Folk of StrykerToday we are speaking to a medical device company shifting its talent focus towards technology. Tennille Folk is the Director of Talent Attraction at Stryker.
Lear more about Stryker:
https://careers.stryker.com/
Connect with Tennille:
https://www.linkedin.com/in/tennillefolk
https://twitter.com/tennillefolk
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-07-1023 min
Employer Branding PodcastSuccessfully Implementing a Global EVP by Keeping it Simple, with Ted Meulenkamp of Banco SantanderToday we’re talking to a financial institution that has implemented EVP across many countries focusing on understanding the challenges and opportunities of the digital world. Ted Meulenkamp is the Director of Global Employer Branding & Talent Acquisition at Banco Santander.
Connect with Ted:
https://www.linkedin.com/in/tedmeulenkamp/
https://twitter.com/tedmeulenkamp
Articles - How to develop a glocal EVP:
https://www.linkedin.com/in/tedmeulenkamp/detail/recent-activity/posts/
Learn more about Banco Santader job opportunities:
https://jobs.santanderbank.com/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-07-0328 min
Employer Branding PodcastHow to Attract Top Talent by Creating Excellent Candidate Experiences, with Sophie Holmes of SkyToday we speak with a broadcasting media company that has recently gone through an EVP strategy refresh. Sophie Holmes is the Interim Head of Employer Brand & Attraction at Sky UK.
Connect with Sophie:
https://www.linkedin.com/in/sophie-holmes-97917824
Learn more about Sky Careers:
https://careers.sky.com/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-06-2620 min
Employer Branding PodcastUsing Best Marketing Practices to Activate your Employer Brand, with Brandon Linn of AccoladeToday we are talking to a health tech company offering on-demand healthcare concierge for employers, health plans, and health systems.
Brandon Linn is the Program Manager, Talent Management & Development at Accolade, his responsibilities include employee engagement, talent branding, career development, and innovation spaces.
Accolade Careers
https://www.accolade.com/careers/
Connect with Brandon:
https://www.linkedin.com/in/brandonlinn
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-06-1922 min
Employer Branding PodcastHow to Grow your Employer Brand From the Inside, with Erik Rivas of Grant Thornton UKToday we're talking to a professional services firm that’s built its employer brand from the inside by promoting authenticity, transparency, diversity inclusion, and culture.
Erik Rivas is the Employer Brand Manager at Grant Thornton UK.
Connect with Erik: www.linkedin.com/in/erikrivas/
Learn more about Grant Thornton: www.grantthornton.com/careers.aspx
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-06-1223 min
Employer Branding PodcastHow to Build a Robust EVP, with Shannon Allen and Allison Bonner Bogart of SASToday we’re speaking with a B2B tech company that's been doing employer branding for years before most organizations were concerned with employer reputation. Shannon Allen and Allison Bonner Bogart talk about their experience with EVP and recruitment efforts at SAS.
Shannon Allen is the Head of Global Branding and HR Communications at SAS.
Allison Bonner Bogart is part of the Global Lead Team for Employer Branding and Recruitment Efforts at SAS.
Learn more about SAS
https://www.linkedin.com/company/sas/
https://www.sas.com/careers
https://www.sas.com/culture
Follow Shannon
https://www.linkedin.com/in/sh...2019-06-0526 min
Employer Branding PodcastEmployer Branding From a Senior Executive Perspective, with Paul Wolfe of IndeedHow do you attract talent to an organization known primarily as a job search engine? Today we interview Paul Wolfe, SVP of Global Human Resources and responsible for all things HR and employee-related at Indeed.
Claim your Indeed company page: https://www.indeed.com/hire/company-pages
Connect with Indeed: https://twitter.com/insideindeed
Connect with Paul: https://twitter.com/PWolfe67
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!2019-05-2920 min
Employer Branding PodcastHow Leadership Brand Affects Talent Attraction, with Morgan HoogveltHow Leadership Brand Affects Talent Attraction, with Morgan Hoogvelt by Jorgen Sundberg2018-08-2826 min
Business, Life, & Coffee | Personal Development and Success Tips for Entrepreneurs150 - The Importance of Employer Branding in Attracting and Retaining Talented Humans ft. Jörgen SundbergThis week we met with Jörgen Sundberg, an employer brand consultant, and founder and CEO of Link Humans. Jorgen has a background in recruiting, and in 2009 he started a company with the idea of helping employers develop a brand strategy, in order to reach the right humans.
Our topics include:
What are some of the current biggest trends in employer branding?
How is technology affecting the way employees are looking at employer brands?
Are today’s employees selfish?
Is the current business climate suitable for new entrepreneurs?
Connect with Jörgen:
Twitter: https://twitt...2018-07-0314 min
Employer Branding PodcastThe Employer Brand of Insurance Giant Aviva, with Jonny BriggsToday we’re going to chat with a global insurance company based in London that can trace its history back to 1696. Does this heritage help when trying to attract and retain the same tech talent as everyone else? We’ll find out.
Jonny Briggs is Group Head, Talent Acquisition at Aviva, as well as a judge of the Employer Brand Management Awards.
Connect with Jonny on LinkedIn: https://www.linkedin.com/in/jonathan-briggs-a909a46/
Show-notes will be available at https://employerbrandingpodcast.com
WEBINAR: How to Measure the ROI of Employer Branding, June 27th 11am EST/4pm UK: http://bit.ly/Meas...2018-06-1222 min
Employer Branding PodcastBringing Recruitment + Marketing Together, with Lori SylviaThis week we're discussing how to bring recruitment and marketing together to lead the future of talent acquisition.
Lori Sylvia is the Founder & CEO of Rally Recruitment Marketing, a new online community forum where the best ideas in recruitment marketing are learned and shared. Rally mentors include our friends Ben Gledhill, Adam Glassman, Debbie Celado, Jared Nypen, Lane Sutton, Shaunda ZIlich, Audra Knight and many more.
Connect with Lori on LinkedIn: https://www.linkedin.com/in/lorisylvia/
Check out Rally Recruitment Marketing: https://rallyrecruitmentmarketing.com
Show-notes will be available at https://employerbrandingpodcast.com
Latest Link Humans newsletter: https://mailchi.mp...2018-06-0528 min
Employer Branding PodcastHow Groupon "Deals" with Employer Branding, feat. James EllisToday we’re talking to a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google, Amazon, Facebook.
James Ellis is the Global Head of Employment Brand at Groupon. He is responsible for the global employer brand and its activation across all digital channels.
Connect with James on LinkedIn: https://www.linkedin.com/in/saltlab/
Tune in to the Talent Cast podcast: http://thetalentcast.com/
Show-notes will be available at https://employerbrandingpodcast.com
Subscribe to the Link Humans newsletter: https://linkhumans.com
How to Measure RO...2018-05-3148 min
As Told By Nomads371: Employer Branding & Employer Advocacy With Jorgen SundbergToday's interview is with Jorgen Sundberg. As a recruiter in 2003, Jorgen caught the early wave of digital marketing and tested many talent attraction tactics. Some failed, some didn’t, so for years. He kept updating and testing strategies while managing hiring campaigns for giants like IBM, Accenture, SAP, and Deloitte.By late 2009, he thought he had enough proof: when social media communicated an uncommon employer brand = talent attraction improved.Yet repeatedly he saw employer brands play safe.Timid, decaf company missions – hung in corporate offices with words like innovation, cutting-edge, passi...2018-05-2836 min
Employer Branding PodcastWhy Good Recruitment Marketing Starts with Listening, feat. Katrina KibbenEffective recruitment marketing starts with listening, according to Katrina Kibben, the founder of Three Ears Media. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates actually want and much more.
Connect with Katrina on LinkedIn: https://www.linkedin.com/in/katrinakibben/
Show-notes will be available at https://employerbrandingpodcast.com
Subscribe to the Link Humans newsletter: https://linkhumans.com
Check out the Employer Brand Index: https://employerbrandindex.co
How to Measure ROI on Employer Brand, EBrandCon 2018 slides: https://hubs.ly/H0cnWtl0
...2018-05-2234 min
Employer Branding PodcastHow Dell Manages a Global Employer Brand Function, with Jennifer NewbillJennifer Newbill is the Director Global Employment Brand at Dell, and has a relentless focus on consistent candidate experience and engagement, including: employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of candidate engagement, employee advocacy programs, global referral programs and overall candidate experience.
In this episode we'll be diving into how Jennifer built the employer brand team from the ground up, is competing with smaller tech companies and differentiated their global employer brand to stand out. Jennifer has over 20 years of Human Resources experience including start-up and global Fortune 50 companies in...2018-05-1546 min
Employer Branding PodcastMaximizing Employer Branding for Small & Medium-sized Companies, with Brad OwensFor over a decade, Brad Owens helped Fortune 500 companies (including Coca-Cola, Home Depot, Nationwide and many others) attract and hire talent at all levels of their organizations.
In this episode, we'll learn how Brad now uses his experience to make an impact on smaller and medium-sized companies as the “Robin Hood of Hiring”. He coaches leaders and top level HR professionals to solve problems attracting, hiring and retaining their teams.
Connect with Brad on LinkedIn: www.linkedin.com/in/bradowens/
Check out the Employer Brand Index: https://employerbrandindex.co
Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com...2018-05-0827 min
Employer Branding PodcastThe Employer Brand of American Airlines, with Carrie CorbinAfter the acquisition of US Airways, American Airlines has been making major changes with the vision of restoring American as the greatest airline in the world. How are they doing that? With their people.
Carrie Corbin's role is to build talent acquisition programs and strategies. Her team's focus is to support the enterprise talent attraction efforts via recruitment marketing, media, digital and social strategy, as well as building American Airlines' sourcing and diversity recruiting programs, all while caring for the candidate, new hire and employee experience and telling the employer brand story.
Connect with Carrie on LinkedIn: https://www.linkedin...2018-05-0149 min
Employer Branding PodcastCommunicating the Employer Brand from the Inside Out, with Kristin DudleyHow do you communicate an employer brand from the inside out?
Kristin Dudley is a producer of stories that attract and engage, as well as the Founder of Co-Create LLC. In this episode, we'll learn what impact employee stories have on talent attraction, how to go about capturing the best workplace moments and we'll find out what candidate chemistry is all about.
Connect with Kristin on LinkedIn: https://www.linkedin.com/in/kristindudley/
Check out the Employer Brand Index: https://employerbrandindex.co
Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15]
Show-notes will...2018-04-2435 min
Employer Branding PodcastHow Merck Trusts Employees to Activate the Employer Brand, with John Graham Jr.What’s the best source of of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant has a strong human focus in its employer brand activation.
John Graham Jr. is the Global Talent Acquisition Social & Digital Strategy Lead at Merck. In this episode, he shares his journey to the company, the culture inside the organization, the EVP used in all employer communications. We also learn why John believes personal branding is so important for employer branding, where he thinks EB is heading in the future and what tech stack...2018-04-1730 min
Employer Branding PodcastThe Power of Purpose for Employer Brands, with Markus KramerThe power of Purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could improve your employer brand.
Markus Kramer advises Boards, Executives and Operational Teams on all aspects of strategic positioning, growth and brand management. The brands Markus has worked with include Harley-Davidson, Aston Martin, Luxury Goods, Financial Services Firms, Technology brands, NOGs, startups and many more. Markus is Visiting Professor in Strategic Brand Management at Cass Business School London and hold...2018-04-1139 min
The Career Insider Podcast#90 – Recruiting Expert Series – Jörgen Sundberg on Employer BrandingFor Episode 90 of The CareerMetis Podcast, we will be hearing from Jörgen Sundberg .This interview is part of the “Recruiting Expert Series“.Guest Introduction – Jörgen SundbergJörgen Sundberg is an Employer Brand consultant and the CEO of a company called Link Humans based out of London, UK. He is also the founder of Undercover Recruiter: a global resource on recruiting, talent acquisition, global trends, and insights.Episode Summary1. Jörgen describes in length what Employer Brand is, and also spends time talking about why it matters.2018-04-0741 min
Employer Branding PodcastThe Design and Science of Workplaces that Inspire, with Kursty GrovesToday we’re discussing the power of the physical environment as a strategic tool for unlocking the keystones of innovation: creativity, productivity & collaboration.
Kursty Groves is Workplace Innovation Consultant and thought-provoker for creating inspiring physical and cultural work environments. In her book, I Wish I Worked There!, Kursty went behind the scenes of the world’s most innovative companies, uncovering insights that drive their success. Her latest book, Spaces for Innovation, guides leaders and designers alike through the important elements that make effective environments for exceptional work performance.
Connect with Kursty on LinkedIn: https://www.linkedin.com/in/kursty/
Employer Bran...2018-04-0326 min
Employer Branding PodcastHow Inclusion Drives Employee Advocacy, with Charu MalhotraEmployee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme?
We've had a chat with Charu Malhotra who has over 13 years in-house experience in global Talent Acquisition strategy & Employer Branding leadership roles at Unilever, BP, Ferrero and Primark.
Connect with Charu on LinkedIn: https://www.linkedin.com/in/charumalhotra1
More on Employee Advocacy: https://employeeadvocacybook.com
Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15]
Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly...2018-03-2725 min
Employer Branding PodcastThe Power of Storytelling in Employer Branding, with Bryan AdamsStorytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling - but how does it fit into your employer brand strategy?
Bryan Adams is the CEO & Founder of Ph.Creative, an employer brand agency and very passionate about storytelling. In this episode, we explore why storytelling is critical, how to focus on human stories, and how to harness storytelling for talent attraction.
Connect with Bryan on LinkedIn: https://www.linkedin.com/in/bryanadams1
Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use pr...2018-03-2033 min
Employer Branding PodcastHow Philips Built an Employer Brand Function from Scratch, with Lisa ChartierWhen Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. In this chat we learn how she established the capability, justified budgets, hired a team, showed results, negotiated peaks and troughs and what the future holds.
And just because you're wondering; She will let us in on what Philips does nowadays (it's not washing machines or light bulbs).
Lisa on LinkedIn: https://www.linkedin.com/in/lchartier/
Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0
Show-notes will...2018-03-1333 min
Employer Branding PodcastHow Virgin Group Defined a Global Employer Brand, with Amy SawbridgeVirgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? This week we’ll learn how it’s all tied together in one people promise.
Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10 years under the Virgin umbrella she was responsible for defining the global Virgin employer brand, building a collective of Virgin People experts, distilling the ‘essence’ of great Virgin leadership globally, transforming multiple regional, generic employee discount schemes into one strategic global branded platform and more.
Find Amy on Linke...2018-03-0640 min
Employer Branding PodcastHow thyssenkrupp Engineers Employer Branding, with Stefan SchmittElevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp - a German industrial conglomerate with some 150k employees.
Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tell us how the company stands out in its way of working - keeping the sense of belonging and promoting strong collaboration. This, of course, shines through in their employer brand.
Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0
Show-notes will be available at https://employerbrandingpodcast.com
Check out the Employer Brand Index: https://employerbrandindex.co
Got questions or feedback? Em...2018-02-2725 min
Employer Branding PodcastHow HP Uses Video for Employer Branding, with Ovidiu VoinaGood old Hewlett-Packard got split into two separate units, one focusing on hardware and the other on services. Which one has fared best in terms of talent attraction?
Ovidiu Voina is the Global Employer Brand & Digital Media Lead at HP, in this episode he shares how the company approaches talent attraction, what the 'HP Way' is, and how they have harnessed video for employer branding campaigns.
Show-notes at https://employerbrandingpodcast.com
Find Ovidiu on LinkedIn: https://uk.linkedin.com/in/ovidiuvoina
Check out the Employer Brand Index: https://employerbrandindex.co
Got questions or feedback? Email: jorgen@linkhumans.com2018-02-2028 min
Employer Branding PodcastCreative Trends of 2018, with Robyn Lange of ShutterstockToday, for something a little bit different. When you’re working on campaigns and/or strategy, you’ll want to know what themes are likely to resonate with your target audience. One way to find out is by checking out creative trends.
Robyn Lange is the Curator at Shutterstock and shares insights from that company's annual Creative Trends Report in this episode which also features audio from major trends of 2018.
Show-notes at https://employerbrandingpodcast.com
Check out the Employer Brand Index: https://employerbrandindex.co
Got questions or feedback? Email: jorgen@linkhumans.com2018-02-1324 min
Employer Branding PodcastHow Australia Post Delivers Employer Branding, with Quila IsraelsonToday we’re speaking to an organization down under dating back over 200 years with very specific job roles across a huge country.
Quila Israelson is the Employer Branding Manager at Australia Post, in this episode she shares how they go about attracting and retaining talent with employer brand.
Show-notes at https://employerbrandingpodcast.com
Find Quila on LinkedIn: https://www.linkedin.com/in/quilaisraelson/
Check out the Employer Brand Index: https://employerbrandindex.co
Got questions or feedback? Email: jorgen@linkhumans.com2018-02-0627 min
Employer Branding PodcastHow EY Attracts Young Talent with Employer Brand, feat. Steve KeithToday we’re speaking to an award-winning employer brand in the UK that’s doing a great job at attracting young talent into a career that many school leavers have never considered.
Steve Keith, Marketing and Communications Lead - Apprenticeships, spills the beans on EY's approach to attracting school leavers in the UK.
Show-notes at https://employerbrandingpodcast.com
Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-keith-97395825/
Visit our sponsors Ruutly at https://ruutly.com and mention the Employer Branding Podcast for 3-months of Ruutly for free!
Check out the Employer Brand Index: https://employerbrandindex.co
Need an empl...2018-01-3035 min
Employer Branding PodcastHow SAP Attracts Gen Z with Employer Branding, feat. Jenn PrevoznikAnother week, another legacy tech company - this time we turn to the world’s leading enterprise software company; Systeme, Anwendungen und Produkte in der Datenverarbeitung - with 80,000+ employees in 180 countries.
Jenn Prevoznik is the Head of Early Talent Acquisition at SAP and she shares how the company goes about hiring over 7,000 generation Z employees.
Show-notes at https://employerbrandingpodcast.com
Connect with Jenn on LinkedIn: https://www.linkedin.com/in/jenniferprevoznik/
Visit our sponsors Ruutly at https://ruutly.com and mention the Employer Branding Podcast for 3-months of Ruutly for free!
Check out the Employer Brand Index here: https://employerbrandindex.co...2018-01-2326 min
Employer Branding PodcastHow CA Technologies Uses Employee Advocacy for Talent Attraction, with Craig FisherThis week we’ll learn how a legacy tech company with a bit of a reputational issue turned itself into a talent attraction magnet with the help of employees.
Craig Fisher, a.k.a. Fishdogs, is the Head of Marketing, Employer Branding SME at Allegis Global Solutions RPO.
In this episode we discuss his long-term engagement with CA Technologies, the strategy and tactics he applied to bring the company back into the talent spotlight.
Show-notes at https://employerbrandingpodcast.com
Connect with Craig on LinkedIn: https://www.linkedin.com/in/wcraigfisher/
Visit our sponsors Ruutly at https://ruutly.com and mention th...2018-01-1635 min
Employer Branding PodcastHow Allianz Drives Employer Brand Change with a New Set of Values, feat. Angelika InglspergerThis week we’re heading into the world of insurance and finance - we’re chatting to a company with some 140k worldwide employees and that’s in a state of change. We’re going to learn how they harness a new set of values to drive this change across the business.
We speak to Angelika Inglsperger, Group Head of People Attraction and Talent Management at Allianz Group.
Shownotes at https://employerbrandingpodcast.com
Find Angelika on LinkedIn: https://www.linkedin.com/in/angelikainglsperger/
Download "The 12 Essentials of Employer Branding": https://linkhumans.com/ebook
Join our LinkedIn group: https://www.linkedin.com/grou...2018-01-0923 min
Secret Tech Sauce Podcast - A Podcast With Ben MartinezJörgen Sundberg- Employee Advocacy & Employment Branding - The Ultimate HandbookJörgen Sundberg gets employment branding. He runs Link Humans, London’s employment branding agency. In this episode you will learn more about employment branding than any conference can teach you because we touch on metrics, real life examples and then cover areas in Jörgen’s book, Employee Advocacy: The Ultimate Handbook. Jörgen also comes alive on his views about generations in the workplace, books to read, coffee to drink and advice to his younger self. Agenda: Ben/Jörgen find common ground with coffee, Sumato Coffee of course. Jörgen talks about his...2017-12-0252 min
AMPlifyGetting on Board with Employee AdvocacyHow might a well-crafted employer brand affect talent attraction if you aren’t a market leader? This is the question that Jörgen Sundberg, CEO of Link Humans, a company that helps employers be more attractive to top talent, spends his days answering. One answer that he has explored is the power of a strong employee advocacy program as a means of attracting the best talent out there for your brand. Jörgen’s new book, Employee Advocacy: The Ultimate Handbook takes a deep dive look at what employee advocacy is, why you should do it and how it works...2017-10-3029 min
Adviento | Rezar en el metroPodcast 35 The Importance of Employer Branding with Jorgen Sundberg, CEO of Link HumansPodcast 35 The Importance of Employer Branding with Jorgen Sundberg, CEO of Link Humans2017-08-0723 min
The Kobestarr Digital PodcastEp #017 - Jörgen Sundberg from Link Humans on the Kobestarr Digital Podcast Jörgen Sundberg and I have been exchanging Scandinavian Platitudes since he and his company "Link Humans" moved into our office space during the summer. Jörgen places importance on communication, no more so than in social media. He drops by for the latest episode of the Kobestarr Digital Podcast to talk about all things digital marketing. Having worked in the industry for 6 years, he’s found his niche, grabbed a few high profile clients, and discovered what really makes social media tick now that the gigantic, enthusiastic wave has broken up. Jörgen...2016-10-2700 min
Employer Branding PodcastHow Pitney Bowes Uses Social Selling, with Paul LewisHow does a global technology company that powers billions of transactions – physical and digital make use of social selling?
To find out, I had a great chat with Paul Lewis of Pitney Bowes.
Questions for Paul:
How did you implement social selling within the organisation?
Can you talk us through the steps?
When you rolled out this program, did you have strategy, training and other steps in place?
How is social selling embedded in every salesperson’s daily workload?
What were some of the challenges of this implementation and how did you address them?
If we look at social channels, whic...2016-06-1538 min
Employer Branding PodcastA Guide to Effective Company Websites, with Keren Lerner of Top Left DesignWebsites have been around as long as emails, and have been declared dead as many times. But they still hang in there and any company does need to have one. How do you design and build an effective website for your organisation?
I've had a chat with Keren Lerner of Top Left Design, some of my questions for her:
Why do companies still need websites?
Websites are seen as very static (in comparison to social), how do you drive engagement on a website?
What are some of the common mistakes companies make with their sites?
If someone comes to you...2016-06-0932 min
Employer Branding PodcastHow Xchanging Uses Social Selling, with Sophie BarnesHow is social selling changing the way B2B organisations engage with decision makers?
To get some answers, I've had a chat with Sophie Barnes of Xchanging.
Our tip of the week is Google Forms and our big shout goes out to Campbell & Syme - great coffee roasters in East Finchley, north London.
Questions for Sophie:
Tell us about Xchanging and what you do there? How did you go about implementing social selling in the organization? What's the sales team setup? Does everyone have the Sales Navigator? What were some of the challenges that you faced implementing social selling? What...2016-06-0219 min
Employer Branding PodcastHow to Use Snapchat for Social Storytelling, with Victoria TaylorHave you embraced Snapchat for marketing yet? Many brands are struggling to get their heads around the destructive messaging app which keeps growing and innovating.
To understand what the platform can do for your brand, I’ve spoken to Victoria Taylor of Blend Social.
Questions for Victoria:
Why should brands to be on Snapchat? What’s the key to success on Snapchat? Do you think Snapchat is better for people than for brands? Is the audience on Snapchat interested in what you had for breakfast? What exactly are stories on Snapchat? Sending regular snaps is just person-to-person? How do you get...2016-05-1823 min
Employer Branding PodcastHow Employers Can Embrace Transparency, with Diarmuid Russell of GlassdoorDid you realise that the employees of your organisation are writing up reviews about their experience online? Some are happy, others are not so happy. What can employers do to embrace this transparency and how can they ensure they are using these reviews as constructive feedback?
To get the scoop, I've had a chat with Diarmuid Russell, Head of International at Glassdoor.
Questions for Diarmuid:
What challenges can Glassdoor help employers tackle? Do people apply for jobs on Glassdoor? A bad employer will have already have a bad reputation. Doesn't a site like Glassdoor just amplify their problems? How can...2016-05-1142 min
Employer Branding PodcastA Guide to Social Media for Employer Branding, with David Brudenell of UniversumHow do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates?
Jorgen speaks to David Brudenell, Chief Digital Officer at Universum to learn more and to discuss their new report "Inside Social Media"
Questions for David in this episode:
We now have 31 hours in a day thanks to multi-tasking: what’s the breakdown?
Time spent on relatively few sites - please elaborate?
Facebook vs. LinkedIn vs. Instagram vs. Weibo - differences in use
What about the upstarts? Snapchat, WeChat
Messaging is hot: WhatsApp, WeChat, Messenger, Snapchat, Telegram - ho...2016-04-0650 min
Employer Branding PodcastA Guide to Creative Trends in 2016, with Jordan Roland of ShutterstockJorgen speaks to Jordan Roland of Shutterstock about what creative trends.
With information gathered from millions of searches and downloads, Shutterstock's annual Creative Trends research shows what’s on the rise around the world. From global trends to local developments, it’s an in-depth look at how the creative world will look in 2016.
Questions for Jordan:
Tell us about Shutterstock’s Creative Trends research, what is it and what’s your methodology?
What are the top trends in 2016: Visual, cultural, design, video, music?
What are the main takeaways for marketers?
Tell us about Shutterstock’s content marketing as a whole?
What socia...2016-03-0938 min
Employer Branding PodcastA Guide to Community Management, with Christie FiduraWhy do brands need community management? Why should your social media manager NOT be your community manager? And how does Phil Collins fit into it all?
To get some answers, Jorgen has had a chat with Christie Fidura of The Perfect Circle, former manager of the Adobe community for EMEA and organiser of the Community Manager London Meetup.
Full post: http://linkhumans.com/podcast/community-management-christie-fidura2015-10-2858 min
Employer Branding PodcastA Guide to Data-Driven Content Marketing, with Steve Rayson of BuzzsumoA Guide to Data-Driven Content Marketing, with Steve Rayson of Buzzsumo by Jorgen Sundberg2015-09-0340 min
Employer Branding PodcastHow to Build an Audience on Social Media, with Jeff Rohrs of SalesforceJorgen Sundberg speaks to Jeff Rohrs, VP, Marketing Insights at Salesforce and author of Audience: Marketing in the Age of Subscribers, Fans & Followers.
Questions that Jeff answers in this episode:
1. What is the value of a social audience and how can you measure it?
2. What are some of the challenges companies face in terms of audiences?
3. How do you segment audiences and how do you attract each segment?
4. What are your top 3 tips for companies to build an audience on social media?
5. Can you recommend any further resources and how can people connect with you?
Read the full article: http...2015-03-0932 min
Employer Branding PodcastWhat Does a Strong LinkedIn Employee Presence Mean for Your Brand?Welcome to the fifth episode of the Link Humans social media podcast.
Isobel talks with Jorgen Sundberg from Link Humans about why a strong employee presence on LinkedIn will benefit your brand.
Find more about Link Humans at linkhumans.com/ @LinkHumans2014-06-1707 min