Shows
CRO.CAFE DeutschE-Mail Marketing der Profis mit Jakob GerzenNach wie vor ist E-Mail Marketing einer der wichtigsten Kommunikationskanäle von Unternehmen zum Kunden. Doch gibt es große Unterschiede in der Umsetzung. Jakob Gerzen hat 2019 seine eigene Agentur More Conversions gegründet. Wie er es immer wieder schafft, erfolgreiches E-Mail-Marketing von Kunden wie Snocks, Rosental oder live fresh zu betreiben, gibt er in der neusten Folge bekannt. Außerdem verrät er seine Geheimtipps und was man bei E-Mail Kampagnen unbedingt beachten sollte.Buchempfehlungen von Jakob:Conversion Code, Chris SmithDon't make me think, Steve KingKill your Conversion Killers, Joris Bryon Guest: Jakob Gerzen URL: https://de.cro...2023-07-0431 min
From A to BCap or No Cap - Is Amazon Using Dark Patterns?Amazon's in hot water with the FTC for *alleged* use of dark patterns. What really happened and what can experimenters learn from this?
In this episode, Tracy and Shiva discuss:
00:00 Intro
04:05 Why Amazon is being sued by the FTC
04:46 Dark patterns vs. persuasive design
06:55 Do we think Amazon used dark patterns in their subscription cancellation process?
15:08 LinkedIn post of the week
The LinkedIn post of the week is from Emma Travis: https://tinyurl.com/FromAtoBEmma
2023-06-2820 min
Commerce ChefsCRO-M-G-!The exciting world of Conversion Rate Optimization and the secrets to making it work for you! We are back! In our Season 2 opener, Kyle and Tom dive into the world of CRO: Conversion Rate Optimization. The bad jokes and light-heartedness continue as they bring in CRO veteran, Joris Bryon (Founder of Dexter Agency), to vamp alongside them. Conversion rate optimization is so much more than just driving conversions on a site and we explore some insights on the topic as well as some immaculate tips based on his years of experience. Kyle and Tom also touch on thoughts surrounding C...2022-04-2243 minCommerce ChefsCRO-M-G-!The exciting world of Conversion Rate Optimization and the secrets to making it work for you! We are back! In our Season 2 opener, Kyle and Tom dive into the world of CRO: Conversion Rate Optimization. The bad jokes and light-heartedness continue as they bring in CRO veteran, Joris Bryon (Founder of Dexter Agency), to vamp alongside them. Conversion rate optimization is so much more than just driving conversions on a site and we explore some insights on the topic as well as some immaculate tips based on his years of experience. Kyle and Tom also touch on thoughts surrounding C...2022-04-2243 min
Host The Pro - eCommerce Marketing Stories by Mayple.comEP12: Conversion Rate Optimization & A/B Testing for eCommerce with Joris BryonEP12: Conversion Rate Optimization & A/B Testing for eCommerceSpecial Guest: Joris BryonConversion rate optimization is the process of improving the shopping experience to drive a specific KPI — usually, sales. Conversion rate optimization (CRO) can be conducted on landing pages, category pages, or any other customer touchpoint.Are you spending time and resources to increase traffic to your eCommerce website, and still not seeing the revenue you want? You might have a conversion rate optimization (CRO) problem.In this episode, we discuss the top CRO strategies for eCommerce brands. We tea...2022-01-0320 min
eCommerce Marketing PodcastWhy Conversion Rate Optimization is the Key to Ecommerce Success - with Joris BryonMarketing Strategies and Topics Covered in this Episode: What is Conversion Rate Optimization Ways to improve your conversion rate Tools that you can use to improve your conversion rate The Key performance indicators used to measure conversion rate improvements 2021-12-0627 min
The Seller Process PodcastKill Your Conversion Killers on ShopifyJoin Gianmarco Meli with Joris Bryon as they talk about conversion rate optimization. Joris is the founder and CEO of Dexter.agency, a remote team of e-commerce, conversion optimization, and email marketing specialists. He shares their proprietary process to continuous revenue optimization.Here’s a breakdown of what to expect in this episode:- A common mistake in conversion rate optimization- The DEXTER Method: five steps to continuous revenue optimization- How expert review helps to uncover potential site issues- Minimum traffic required to run A/B tests- Avoid th...2021-10-0632 min
The Peak Performance & Predictable Growth Podcast For Agency OwnersEP085 | Killing Conversion Killers with Joris BryonMeet Joris Bryon from Dexter Agency.Dexter Agency is a remote team of e-commerce conversion optimisation and email marketing specialists. The agency serves high revenue e-commerce stores that are ready for continuous growth. With over 1,500 A/B tests under his belt, Joris wrote the book “Kill Your Conversion Killers” to help all the online stores he hasn’t worked with (yet).Free PDF version of Joris' book: https://dexter.agency/free-book----------Connect with Joris & Dexter Agency:Website: https://dexter.agencyLinkedIn: https...2021-09-0828 min
Self Made Strategies140: Joris Bryon – Killing Your Website’s Conversion KillersJoris Bryon is the founder and CEO of Dexter Agency, a remote team of e-commerce conversion optimization and email marketing specialists. The agency serves high-revenue e-commerce stores that are ready for continuous growth. With over 1500 A/B tests under his belt, Joris wrote the book “Kill Your Conversion Killers” to help all the
online stores he hasn’t worked with (yet).
Check out Joris’ free e-book (that we mention during the episode) to learn more!
On this episode you will hear about:
* Common misconceptions about conversion optimization.
* Why you need to A/B test...2021-09-0200 min
The Growth ZoneHow you can use conversion optimization to scale consumer brands in a time where retail is changing its flowListen to this podcast episode where Christian talks to Joris Bryon (Valencia): How you can use conversion optimization to scale consumer brands in a time where retail is changing its flow. You can get Joris book at amazon or here: https://dexter.agency/free-book #branding #consumerbrand #virgintrains #thenetherlands #mediamarkt #Valencia #ecommerce #handbag #flyingschool #Belgium Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com Get more helpful content on how to achieve true market innovation so that you gain that essential competitive advantage in a...2021-07-1628 min
Experiment Nation: The PodcastDexter's Joris Bryon on Common Practices, Starting a CRO agency, and how to spot a CRO imposterTracy Laranjo asks Dexter's Joris Bryon about
How we need to stop saying Best practices and start saying Common Practices
His tips on starting a CRO agency and working with a partner
And how to spot a CRO imposter
2021-07-1043 min
Land The Right Clients by Markeko21 - How to kill your conversion killers w/Joris Bryon During the interview, Joris gave us great insights about:
🔥 CRO > from conversion rate optimization to continuous revenue optimization
🔥You don't need more traffic... you need more revenue
🔥Revenue = Traffic x Conversion Rate x Average Order Value x Frequency
🔥A best practice might not work for you. Think of them as prototypical practice and test it out first
🔥 Low hanging fruit projects: product page + value proposition
🔥How to do research before digging into CRO
You can contact Byron here: https://www.linkedin.com/i...2021-05-1743 min
Shark Bite Biz - Business Growth Podcast#086 Use Data to Kill Sales Goals with Joris Bryon Author & CEO of the Dexter AgencySuccessful marketing in 2021 comes down to data. Successfully converting raw data into useful information means sales. Shark Bite Biz's David Strausser interviews Joris Bryon, CEO of the Dexter Agency, about how doing things like A/B Testing can help you get the data you need to refine your message.
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Send in a voice message: https://podcasters.spotify.com/pod/show/shark-bite-biz/message
Support this podcast: https://podcasters.spotify.com/pod/show/shark-bite-biz/support2021-05-061h 00
Online Success Journey#292: Joris BryonJoris Bryon is the founder and CEO of Dexter Agency, a remote team of e-commerce conversion optimization and email marketing specialists. The agency serves high revenue e-commerce stores that are ready for continuous growth. With over 1500 A/B tests under his belt, Joris wrote the book “Kill Your Conversion Killers” to help all the online stores he hasn’t worked with (yet).2021-05-0636 minOnline Success Journey#292: Joris BryonJoris Bryon is the founder and CEO of Dexter Agency, a remote team of e-commerce conversion optimization and email marketing specialists. The agency serves high revenue e-commerce stores that are ready for continuous growth. With over 1500 A/B tests under his belt, Joris wrote the book “Kill Your Conversion Killers” to help all the online stores he hasn’t worked with (yet).2021-05-0636 min
Customers Who ClickThe Real Value Behind a CRO StrategyIn episode 55 of the Customers Who Click podcast, I had the pleasure of speaking to Joris Bryon about conversion rate optimisation. If you’ve been following me on LinkedIn for a while now, you know how important CRO is to me. When done right, it will absolutely make DTC brands more efficient, sustainable, and profitable. If, however, it’s treated as a quick fix (which is what happens 99% of the time unfortunately), all it does is it breeds disappointment. Great conversion optimisation isn’t about blindly following other companies' case studies or CRO best practices but ra...2021-04-201h 01
CRO.CAFE NederlandsCRO verkopen, met Joris Bryon (Dexter Agency)Guest: Joris Bryon URL: https://nl.cro.cafe/gast/joris-bryon 2020-03-0949 min
CRO.CAFE NederlandsCRO verkopen, met Joris Bryon (Dexter Agency)Vandaag spreek ik met Joris Bryon, oprichter en CEO van Dexter Agency. Hij is Belg, maar heeft het geluk om vanuit het zonnige Valencia te werken voor klanten in de US, UK, Nederland en België.
Samen met z’n team heeft Joris de laatste 5 jaar meer dan 1000 A/B testen opgezet en die ervaring heeft tot z’n boek ‘Kill Your Conversion Killers with The Dexter Method’ geleid, een boek waarin hij op een pragmatische manier uitlegt hoe je de conversie van je webshop kunt verbeteren.
Daarnaast is Joris ook gastdocent ‘Data-driven conversion optimisation’ aan de Hogeschool Gent in België en runt hij de...2020-03-0949 min
Ecommerce ExcellenceBas Urlings | The Atypical Ecommerce EntrepreneurYou got into business for yourself to gain freedom and enjoy life. But then you get busy… and it never ends. It is possible to travel or do whatever else brings you joy, while still running a profitable ecommerce business, says Bas Urlings. In today’s connected world it’s easier than ever.2020-02-1927 minEcommerce ExcellenceDavid Hoffmann | Why Having An On-The-Ground Presence MattersSometimes, life takes you on a journey and you end up where you need to be. This is exactly what happened with today’s guest, David Hoffman— who started off in retail, selling consumer electronics and is now the current CEO of Global Regency, an international trade powerhouse.2020-02-1221 minEcommerce ExcellenceLeon Lewis | Attracting Customers With Mission and ProductSometimes a business is more than just a business… even more than simply something you’re passionate about. Leon Lewis, eCommerce and digital marketing lead, and the other folks at REBBL which creates herb-infused beverages, consider themselves to be on a cause to bring awareness about human trafficking and uplift at-risk communities around the world.2020-02-0530 minEcommerce ExcellenceLinda Bustos | You Need to Spend Money to Make MoneyMarketing on Facebook can be a gamechanger for eCommerce companies. But, says eCommerce consultant and blogger Linda Bustos, it can also be a waste of time and money if not done correctly. We talk about how you can leverage all the capabilities Facebook offers to laser target your ideal customers, and why you do have to spend a bit to actually see results.2020-01-2227 min
P is for ProfitJoris Bryon | Conversion Optimization SecretsCommon wisdom in the eCommerce world is that if you want to increase your revenues, you need to “buy” more traffic with paid advertising. The thing is, that while that may have worked during the startup phase of the business, it becomes less and less effective with an established business… not to mention more and more expensive, which cuts into your profits. Joris Bryon, founder of dexter.agency, recommends a different tactic. He says you can grow your online store with the traffic you already have by optimizing your eCommerce site in key way...2020-01-2222 minEcommerce ExcellenceIan Hammersley | Expert Ecommerce Growth TipsIan Hammersley, of consultancy Smartebusiness, has never met you but if your eCommerce business has plateaued or is not scaling up as you expected… he already has some ideas on why. He and his colleagues have come up with a formula, using a group of key numbers from your business, that can pinpoint where to make changes to take your venture to the next level.2020-01-1537 minEcommerce ExcellenceLuke Peters | Better Alternative to Selling on AmazonWhen you’re starting to sell products online, you might wonder whether you should you sell on your own ecommerce or stick with more established “brand name” retail platforms that have a wide reach. Ecommerce veteran Luke Peters says the big marketplaces are the way to go for several reasons. But he often recommends that his clients avoid the biggest one – Amazon – and goes into detail why it’s not a great fit for many startups.2020-01-0831 minEcommerce ExcellenceTom De Bondt | The Two Types of Ecommerce CompaniesThere are pure ecommerce companies, and then there are traditional retailers that moved online while still maintaining an offline presence. To be successful, these two groups should approach the business with very different strategies, says Tom De Bondt, director of IT and digital at Overstock Home and X2O in Belgium.2019-12-1830 minEcommerce ExcellenceAdam Lean | A CFO for Small BusinessesAdam Lean helps small businesses, especially eCommerce companies, sort out their financials, i.e. “their books,” to figure out what changes they can make to maximize their profits. Turns out a lot of entrepreneurs are leaving plenty of money on the table without realizing it. Or, they’re wondering where all the money goes at the end of each month, even though their sales are great.2019-12-1130 minEcommerce ExcellenceJason Goldberg | Mobile eCommerce Strategies for 2020Jason Goldberg has quite a resume: a member of the National Retail Federation’s digital advisory board, Guest lecturer at the Kellogg School of Management at Northwestern University, chief eCommerce strategy officer at Publicis Group, a marketing agency holding company with hundreds of agencies, and much more.2019-12-0435 minEcommerce ExcellenceMatthias Laqueur | Measuring True Digital ProfitsMatthias Laqueur, business strategist with BossData, says many retailers who sell offline and online make a huge mistake when measuring the success of their digital efforts. This is one of the most impactful ways this digital marketing agency is able to help clients get a better handle on key business indicators to figure out which levers to pull to get better results, using technology to find the right tools for the job.2019-11-2727 min
Performance DeliveredJoris Bryon | Biggest Myths About Conversion Rate OptimizationJoris Bryon, founder of the Dexter Agency, is passionate about helping eCommerce business owners grow methodically using almost “scientific” methods. In the first episode with Joris, we talked about a potential untapped goldmine for eCommerce businesses: converting more of your current traffic to boost profits instead of buying additional traffic, which gets very expensive – especially these days. In today’s conversation, we focus on how exactly to do that by creating and executing a conversion optimization plan that encompasses the overall user experience, checkout process, landing pages, marketing campaigns, and more. ...2019-11-2736 minEcommerce ExcellenceMichael Anderson | Direct-to-Consumer: Helping Brands Connect Digital Demand to SupplyAs an eCommerce company selling products across multiple online channels (for example, Amazon, your own site, eBay, etc.) with a single SKU there are several challenges, says Michael Anderson, CEO of Etail Solutions. You have to track inventory, account for different methods of fulfillment, maintain an effective supply chain, control the price, and have the correct content when each eCommerce platform has different rules and requirements.2019-11-2032 minPerformance DeliveredJoris Bryon | Why Website Traffic Is Not EnoughJoris Bryon, founder of Dexter Agency, sees a lot of ecommerce entrepreneurs taking the wrong approach to designing their online presence. They base the design on personal preference instead of data, so instead of being able to make changes that continually boost response – and profits – they spin their wheels. Another issue: too much money and effort is spent on generating traffic without a solid plan for what to do with potential customers once they get to your site. Again, most lost opportunity for sales and revenue. Joris f...2019-11-2036 minEcommerce ExcellenceGraham Charlton | Increasing Ecommerce Conversion RatesAs Editor-in-Chief at SaleCycle, Graham Charlton is part of the team that uses customer behavior and data on customers to help ecommerce sites to convert, retain or increase conversion rates. Graham says there is one part of the sales process in particular that poses the biggest challenge – and the biggest opportunity to increase conversion rates for their clients. Some of what he recommends is quite outside the box.2019-11-1326 minEcommerce ExcellenceRachel Johnson Greer | Amazon Insider Reveals Her SecretsRachel Johnson Greer, the founder of Cascadia Seller Solutions, is the perfect guide. She has helped more than 700 Amazon sellers boost their visibility and get more income. She is an Amazon seller herself – she even worked at Amazon for 12 years. She talks about strategies you must adopt to draw people to your product lists… and make the sale. There are a lot of misconceptions out there, says Rachel, that are sabotaging businesses – and the owners have no idea.2019-11-0636 minEcommerce ExcellencePawel Ogonowski | Overcoming Failure to ImplementWhen you do business online, your most valuable commodity is… data. But all the data in the world doesn’t mean anything unless you know how to analyze and use it to boost your profits. And, of course, you need to know what data is important in the first place – and how to collect it.2019-10-3026 minEcommerce ExcellenceAlex Fredheim | Doubling Revenues From Google AdsToo many companies are focused on the “latest and greatest” Google Ad strategies… while forgetting about the basic tactics that will have a much bigger impact on their ROI. By doing so, Alex Fredheim, founder of Ascendancy Digital, was able to double the revenue one client got from their Google Ads campaign during their peak selling season. It’s not surprising. Ecommerce business owners might be good at what they do… but they’re not experts in niche techniques like Google Ads, so they are unsure how to gauge their agency’s performance.2019-10-2340 minEcommerce ExcellenceWill Evans | The Impact of Optimizing Lifetime ValueIn the ecommerce world, email marketing remains one of the most powerful revenue drivers. But many online retailers are losing out because their email strategy isn’t as powerful as it should be in some of the most important elements of generating profits. By focusing on email marketing strategy, Will Evans and his team at SellerFlows help clients increase lifetime value and average order value. When you get the same customers to buy again and again, you reduce your marketing costs and increase profits.2019-10-1636 minEcommerce ExcellenceBill D'Alessandro | Building a Strong BrandMany ecommerce entrepreneurs fall into a trap, says Bill D’Alessandro, CEO of Elements Brands. They think a high Google ranking is a good gauge for the health of the business. And that if a majority of their sales come through Amazon… that’s a good thing – a sale is a sale, right?2019-10-0935 minEcommerce ExcellenceCiaran Vipond | Creating Memorable MarketingCiaran Vipond’s ecommerce shop sells a very specific type of item, within the already specific niche of jewelry. We already know that purchases like this are a need… not a want. So, the product – and all the marketing – must appeal to emotions. For Ciaran’s product it’s nostalgia, pride, and a sense of belonging.2019-10-0226 minEcommerce ExcellenceShep Hyken | Ecommerce Customer Service SecretsIn our Digital Age, it’s tempting to digitize your ecommerce business’ customer service department as well. Award-winning speaker and author Shep Hyken contends that, when you take away the “human touch,” you’ll find you’ve lost a key element that keeps prospects from turning into customers and customers from becoming repeat customers… not to mention turning into raving fans that tell the world about you and bring in more business.2019-09-2533 minEcommerce ExcellenceArnout Hellemans | The Three Pillars of Successful SEOToo many entrepreneurs want all the bells and whistles for their ecommerce site… and the hottest digital marketing strategies to bring in traffic. But, says Arnout Hellemans, they often don’t get the results they expect… because they forgot to perfect the basic foundation of their site and marketing first.2019-09-1845 minEcommerce ExcellenceScott Bintz | When Principles Boost ProfitsEarly in his eCommerce career, Scott Bintz was focused on more: more customers, more sales, more employees, etc. But, he says, it was only after he looked beyond those conventional measures of success that his company experienced exponential growth. We discuss the key changes he made to his company internally that brought those results. It wasn’t a simple matter of a new marketing strategy or tweaking the product line-up.2019-09-1143 minEcommerce ExcellencePatrick Adair | A Hobby Turned Ecommerce Success StoryWhen Patrick Adair first started his ecommerce business selling custom jewelry rings made out of rare and exotic materials… he didn’t even have a website. He wanted to see if there was a market first, and he found it on Instagram. And from that beginning he was able to grow Patrick Adair Designs to the powerhouse it is today. But he’s moved beyond Instagram. First, to YouTube, where he attracted even more of a following. And now to another social network that he says has radically changed his marketing approach over the last year or so.2019-08-2840 minEcommerce ExcellenceEric Bandholz | The Ecommerce Business That Doesn’t Sell ProductsDespite being a successful ecommerce entrepreneur, Eric Bandholz doesn’t sell products. At least that’s how he thinks of his business, Beardbrand. Instead he believes he’s selling confidence and making his customers feel good about themselves by helping them keep their beard, hair, and body in good shape. That belief guides the company’s marketing and every business decision, from the manufacturers they work with to where they make their products available online. Eric talks about how he and his team started the company from scratch with a blog and YouTube channel and how many of the same strategi...2019-08-1426 minEcommerce ExcellenceTal Rotman | Is Your Ecommerce Site Being Hijacked?Thousands of customers… millions of dollars in revenue… are being lost to an insidious type of malware that is very widespread among ecommerce sites yet remains very little-known. It’s estimated that it hijacks 25% to 30% of customer sessions on ecommerce sites. Worse yet, says Tal Rotman, head of the partnerships and development team at Namogoo, most online businesses haven’t taken steps to prevent this threat from draining their profits. In fact, even if their security teams look for it… they won’t find it because this specialized-type of malware isn’t actually on their ecommerce site at all.2019-07-3128 minEcommerce ExcellenceJoris Bryon | It’s All About the DataWe turn the tables on host Joris Byron in this episode. Business consultant Steve Gordon grills him on the unorthodox ways he helps his client increase revenues in ecommerce businesses. For one, Joris says you don’t have to increase traffic. In fact, he says you can boost your profits with the traffic you have right now if you take certain steps. He outlines his data-driven approach that makes it possible. Of course, it’s not just about collecting data. Joris shares the right ways to collect that data… and then evaluate it so that you truly understand your customers and ca...2019-07-1738 minEcommerce ExcellenceRandy Stocklin | Running a Multiple-Brand BusinessBuying an existing business can be a great way to kick-start your ecommerce career. But not so fast, says Randy Stocklin, co-founder and CEO of One Click, which has three eyewear brands online. He shares eight key factors to look for in a quality acquisition.2019-07-0330 minEcommerce ExcellenceNathan Hirsch | Who Should You Hire First?When Nathan Hirsch was running his first ecommerce ventures he thought he could go it alone. But when busy season kicked in and orders picked up… he knew he needed to hire an employee. But he made enough bad hires along the way that he was inspired to create Freeeup.com, a freelancer marketplace like no other. It specializes in connecting ecommerce companies with highly qualified remote workers quickly and efficiently.2019-06-1923 minEcommerce ExcellenceDennis Moons | The Evolution of Google AdsGoogle has a tremendous power to transform your ecommerce business, admits Dennis Moons, who’s spent millions on the ad network. But it’s up to you to make sure they’re using that power in the right way and not taking too much control of your campaigns.2019-06-0541 minEcommerce ExcellenceEmmanuel Eleyae | More Money, More Problems… and Here Are the SolutionsEmmanuel Eleyae grew an ecommerce business from nothing to $5.5 million in revenue in two years. Along the way, he made a lot of mistakes… but he also learned the most effective ways to reach his target market and effectively manage a growing business. These days, he also helps other entrepreneurs find success by including the three systems that are a must-have for any ecommerce business. Another key element: remembering that you’re selling benefits… not products.2019-05-2236 minEcommerce ExcellenceGreg Finney | Growing a Business OrganicallyIt was a trip around the world that inspired Greg Finney to start his company 2Modern.com in the early days of ecommerce. He’s sold modern furniture and contemporary home décor – high-end, quality stuff – since 2003. He was breaking new ground; there was no roadmap to success. So he learned the business as he grew the business, letting it grow, as he puts it, organically.2019-05-0828 minEcommerce ExcellenceSam Gastro | The Power of Upfront ValueSam Gastro sold a gift card on eBay several years ago and made a few bucks. But that one transaction inspired an ecommerce business that today is in the seven figures. It’s a great example of seeing a problem in the market (that, in this case, nobody else had recognized), understanding the solution, and then seizing that opportunity. Since his startup days, Sam says a lot has changed in ecommerce… but a lot has stayed the same, too.2019-04-2430 minEcommerce ExcellenceEdward Wimmer | Love What You’re SellingYou can help people and improve the world with your business… while still making money. Edward Wimmer’s Road ID product has literally saved lives and has allowed him to build a solid ecommerce company that’s been running strong for nearly 20 years. Edward considers customers first with nearly every decision, and he says profits usually follow. A big part of that is the relationships he’s been able to form with his customers. It’s an essential part of how he’s able to compete with the big online retailers like Amazon.2019-04-1036 minEcommerce ExcellenceSisun Lee | From 0 to $1 Million in a Few MonthsWho hasn’t had a rough morning after a late night out? Sisun Lee, founder and CEO of More Labs, decided to do something about it with a drink that helps ease your hangover. And it’s backed by science, rigorously tested in the lab and among consumers in person and online, with plenty of feedback gathered to perfect the product. Along the way they went viral and More Labs went from 0 to $1 million in sales in their first few months. But soon they discovered that their product wasn’t what they thought it was… and their ideal target market was actu...2019-03-2731 minEcommerce ExcellenceSteven Sashen | The $500 Million MistakeWhat separates your ecommerce business from your competitors? A better product helps, of course. But, says Steven Sashen, ecommerce pioneer and co-founder and CEO of Xero Shoes, there’s another element that’s much more important. It has to do with how you interact with your audience in the age of the nameless, faceless Internet.2019-03-1324 minEcommerce ExcellenceNeal Oddens | Failing Fast to Grow Your BusinessYou’re an ecommerce startup. You don’t have much capital. How do you get the expert help you need to grow? Neal Oddens, founder and CEO of one of the fastest growing ecommerce companies in the Netherlands, reveals a way to get specialist help without having to pay them money you don’t have. Neal also talks about two of the biggest mistakes he made in the early days (which many entrepreneurs make) and how he was able to come out of it with a stronger company.2019-02-2723 minEcommerce ExcellenceTrailer Episode | The Biggest Myth in EcommerceMany ecommerce entrepreneurs think that more traffic will solve all their problems. But, says Joris Byron, most are ignoring the actual issues in their business holding them back. Joris has developed a scientific, data-driven method for unraveling those choke-points – he calls them conversion killers – and then developing a conversion optimization strategy to double or triple revenue… without adding new traffic.2019-02-2709 min
The Click & Convert PodcastKilling Your Conversion Killers with Joris BryonIn this week’s podcast, we spoke to Joris Bryon, co-founder of dexter.agency, the conversion optimisation specialists. Joris and his team help e-commerce companies increase revenue through a combination of conversion optimisation and A/B testing. Joris’ recent publication ‘Kill Your Conversion Killers with The Dexter Method™ - A Pragmatic Approach to Conversion Optimization for E-commerce’ passes on his expertise so that you too can kill your conversion killers. In the interview, Sean and Joris discuss a range of topics, including: How there’s more to increasing revenue for e-commerce websites than simply...2018-08-2855 min
Jelly Driver PodcastFW066 - Wanneer en waarom A-B tests zinloos zijn - Joris Bryon en Jelle Drijver | Frankwatching.comIedereen wil A/B testen tegenwoordig. Maar helaas is het niet altijd zinvol. Het kan zelfs een enorme verspilling van je tijd (en bezoekers) zijn.
In deze aflevering ga ik in gesprek met Joris Bryon. Met zijn bedrijf Yorro helpt hij bedrijven bij het optimaliseren van hun conversies. En begrijp me niet verkeerd hij is gek op A/B testen en doet het voortdurend maar wel alleen als het echt zinvol is.
Ik vraag Joris wanneer het zinvol is. Zo zegt Joris dat het vooral nuttig wordt bij veel traffic maar ja, wat vindt Joris veel traffic? En wat nou...2016-10-1831 min