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Joseph Hughes And Elizabeth Lytle At Contractor Dynamics

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NAILED IT! The Business of Construction
NAILED IT! The Business of Construction271. How To Market Your Roofing Company in 2025 | Throwback Episode with Joseph HughesWant us to help you generate consistent, inbound appointments? Book a call with our teamIn this throwback episode, Joseph Hughes, Founder and Visionary of Contractor Dynamics, breaks down a step-by-step plan for marketing your roofing company in 2025.Whether you’re new to the roofing industry or already a market leader, this video will help you gain clarity, control, and confidence in your marketing.Joe reveals why simply paying an agency no longer works, the nine essential things roofing companies must do to win with marketing today, an...
2025-10-0922 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction270. How Contractors Can Win with Content Marketing | Throwback TrainingWant us to help you generate consistent, inbound appointments? Book a call with our team.In this throwback training of the Nailed It Podcast, host Joseph Hughes breaks down how contractors can win with content marketing — even if you’re just getting started or feel stuck.Most roofing and contracting companies know content is important but struggle with consistency, ideas, or confidence in front of the camera. In this episode, Joseph shares a proven framework that helps contractors overcome those challenges, build trust with their audience, and generate predictable grow...
2025-10-0610 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction268. What Roofing Company Owners Must Know Before Selling | Claudio Vilas & Joseph HughesWant us to help you generate consistent, inbound appointments? Book a call with our team.In this episode of the Nailed It Podcast, host Joseph Hughes sits down with Claudio Vilas, founder of Roofing Biz Broker, to uncover the biggest mistake roofing company owners make when preparing to sell their business and how to avoid it.If you are a roofing company owner who has ever thought about selling your business, or even just preparing it for future growth, this conversation is essential. Claudio shares what buyers are really...
2025-09-171h 00NAILED IT! The Business of Construction
NAILED IT! The Business of Construction266. How to Stop Wasting Money and Grow Your Roofing Company | Joe Scardino & Elizabeth LytleWant us to help you generate consistent, inbound appointments? Book a call with our team.In this episode of the Nailed It Podcast, Elizabeth Lytle sits down with Joe Scardino to uncover how Bain’s Roofing went from marketing chaos to marketing confidence by tracking every lead source and cutting wasted spend.Joe reveals how a lack of tracking was draining their budget and how implementing a custom dashboard allowed them to see what was actually driving revenue. With this clarity, they shut off poor-performing channels and focused on Fa...
2025-09-0339 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction261. Why Your $3M+ Roofing Company Keeps Getting Spam Calls And How To Fix ItWant us to help you generate consistent, inbound appointments? In this video, Elizabeth Lytle shares why many roofing and home improvement companies waste ad dollars on bad leads and what the most successful companies are doing differently. She walks through examples of what not to do, then highlights proven strategies that attract the right customers, filter out the noise, and position your brand as the trusted choice in your market.From creating better video content and landing pages to tracking the right metrics, you’ll learn how to stop bl...
2025-07-2323 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction260. How Roofing Companies Can Leverage Technology & AI to Grow | Mike Goldenstein & Elizabeth LytleWant us to help you generate consistent, inbound appointments? Book a call with our team.Join host Elizabeth Lytle on The Nailed It! Show as she sits down with Mike Goldenstein of Roofle to discuss how roofing companies can leverage technology, AI, and marketing tools to grow their businesses while staying authentic and human. Mike shares actionable insights for roofing contractors at every stage, whether you are just getting started or a seasoned pro looking to streamline and scale.They dive into how AI and automation can improve efficiency...
2025-07-0952 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction258. The Real Reason You’re Not Getting Consistent Roofing Leads (And How To Fix It)Looking to get higher quality leads and solve your marketing problem? Book a call with our team.It's not your Facebook ads. It's not the market. It's not even your agency.The REAL reason most roofing companies struggle with consistent lead flow is a lot more painful — but a lot more fixable.In this video, Joseph Hughes reveals what’s really going wrong behind the scenes and how you can finally break free from the "feast or famine" marketing cycle.If...
2025-06-1105 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction257. Should You Hire a Marketing Agency or Build Your Own Team? (The Brutal Truth)Looking to solve your marketing problem? Book a call with our team.If you're asking whether you should hire a marketing agency or build your own in-house marketing system — you're asking the right question. But most roofing companies approach it the wrong way.In this video, Joseph Hughes breaks down the real-world pros and cons of each path — based on helping hundreds of roofers grow.I’ll show you how to decide what's right for YOUR business — not based on hype, but based on where yo...
2025-06-0506 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction253. 5 Ways To Increase Your Roofing Companies Lead Quality | Joseph HughesSchedule A Marketing Blueprint CallRunning ads for your roofing company but still getting low-quality leads? Tired of price shoppers, tire-kickers, and people ghosting you? In this video, we break down 5 actionable strategies to help roofing companies attract more serious buyers and filter out the noise.Here’s what you’ll learn:✅ How to improve lead targeting on ad platforms✅ Why content matters just as much as your targeting✅ How to use friction to filter out low-intent leads✅ What types of offers attra...
2025-05-0706 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction252. Less Than 2% Marketing Spend At A Roofing Company | Randy Hurtado & Joseph HughesSee if you qualify for a free Contractor Dynamics marketing auditIn this episode of The Nailed It! Show, Joseph Hughes sits down with Randy Hurtado to break down exactly how Randy built a high-performing roofing company - while spending less than 2% of revenue on marketing. Randy shares his real-world strategy for bringing marketing in-house, creating consistent branding, and ultimately increasing net profit - without relying heavily on outside agencies.If you’ve ever felt like you’re pouring money into marketing with little return, this conversation offers a smar...
2025-04-2103 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction250. Hiring & Retaining Top Talent In Your Roofing Company w/ Brian AlexanderSee if you qualify for a free Contractor Dynamics marketing audit.In this insightful episode of The Nailed It! Show, Elizabeth Lytle sits down with Brian Alexander to tackle one of the biggest challenges in the contracting industry—hiring and retaining top talent. Brian shares expert strategies on building a strong team, reducing turnover, and making the right leadership hires to drive business growth. Whether you're struggling with high sales team churn or looking to add key leadership roles, this episode is packed with actionable advice to help you scale effectively....
2025-03-1948 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction249. Create Raving Fans To Grow Your Roofing Company Faster w/ Clifton MuckenfussSee if you qualify for a free Contractor Dynamics marketing auditIn this episode of The Nailed It! Show, Elizabeth Lytle sits down with Clifton Muckenfuss, founder of Building Raving Fans, to discuss how contractors can create unforgettable customer experiences that drive referrals and long-term success. Clifton shares his unique Customers for Life Flywheel strategy, which includes handwritten thank-you cards, surprise gifts, and automated follow-ups to keep customers engaged and raving about your business.They also dive into the power of Google reviews, the importance of timing in asking...
2025-03-1754 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction248. The Leadership Lessons Every Entrepreneur Must Learn w/ Elizabeth Lytle & Joseph HughesSee if you qualify for a free Contractor Dynamics marketing audit.⁠In this insightful episode of The Nailed It! Show, Joseph Hughes sits down with Elizabeth Lytle to explore the journey of building a successful business with a strong brand and a leadership-driven culture. They dive into the challenges of transitioning from a start-up to a well-respected company, the importance of mindset shifts, and the strategies that lead to long-term business success. Elizabeth shares valuable lessons on personal growth, team leadership, and how to stand out in a competitive industry....
2025-03-1241 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction246. Top 6 Digital Marketing & Business Growth Tools For Roofers In 2025See if you qualify for a free Contractor Dynamics marketing audit.Join us for an eye-opening episode of The Nailed It! Show as Elizabeth Lytle sits down with Adam Patterson of SMA Support Services to discuss the key strategies for growing and streamlining a roofing business. Adam shares his expertise on improving operational efficiency, leveraging technology, and optimizing back-office processes to help contractors scale successfully. From managing finances to handling administrative tasks more effectively, this conversation is packed with insights that every roofing business owner needs.Key Takeaways:
2025-03-0355 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction242. A Roofer's Guide To Digital Marketing Metrics & KPIs | Hold Your Marketing Manager Accountable!Schedule a 15-Minute Clarity Call With Our Team Dive into this episode of The Nailed It! Show as Elizabeth Lytle and Sydney Correll discuss the keys to managing successful marketing teams in the contracting industry. Learn why weekly marketing meetings are essential, how to track social media and SEO metrics effectively, and the importance of aligning your team's efforts for maximum impact. Sydney & Elizabeth share actionable insights on fostering collaboration, measuring performance, and building a data-driven strategy that drives long-term results. Key Takeaways: 🔹 The importance of weekly mar...
2024-12-1135 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction239. Hiring a Marketing Manager for Your Roofing Business: A Step-by-Step GuideSchedule a 15-Minute Clarity Call With Our Team Tune into this enlightening episode of The Nailed It! Show as Sydney Correll engages in a deep dive with Elizabeth Lytle about the critical role of marketing managers in roofing companies. They explore how to hire the right person, ensuring they align with your company’s core values and culture. From crafting the perfect interview questions to understanding qualifications and experience, Elizabeth shares valuable insights that will help your business find the perfect marketing manager. Key Takeaways: 🔹 How to ident...
2024-11-1426 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction238. Using Support Systems and VAs to Scale Your Business with Chris Diroll of SMA SupportIn this episode of The Nailed It! Show, Joseph Hughes sits down with Chris Diroll to explore how roofing companies can leverage system improvements and virtual assistants (VAs) to fuel business growth. Chris shares strategies specific to the roofing industry, discussing how streamlined systems and virtual support can enhance operations, cut costs, and allow owners to focus on higher-value tasks. Learn the best practices for identifying key areas for improvement, hiring VAs, and building a scalable support system tailored for roofing companies. Key Takeaways: 🔹 How virtual assistants can enhance roofing business efficiency. ...
2024-11-1224 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction237. Steal These Marketing Strategies Used By Top Performing Roofing Companies!Join Our Free Facebook Group To Stay Up To Date On The Latest Marketing Changes Tune into this informative discussion with Joseph Hughes as he explores the strategies roofing companies need to succeed in a challenging market with Beacon Building Products experts, John Kluba and Ron Rehak. They dive into the importance of embracing video marketing, strengthening customer follow-up, and adapting to industry changes. Learn how roofing businesses can navigate slow periods by stepping outside their comfort zones and using creative marketing approaches. Key Takeaways: 🔹 The impact of...
2024-11-0608 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction236. How To Hire A Videographer For Your Roofing Company | Step By Step GuideCheck Out Our '5 Mile Famous' Video Course Unlock the power of video marketing for your roofing business with this guide to hiring the right video expert. Joseph Hughes walks through a step-by-step approach to finding and onboarding a videographer who can help you generate high-quality content, build your brand, and attract top clients. With practical advice on where to find video talent, budget considerations, and why direct hiring often beats large agencies, this video is a must-watch for any contractor ready to stand out and drive growth through strategic video marketing.
2024-11-0111 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction235. Three Key Strategies of Top Roofing Companies: Joseph Hughes' Notes From Industry LeadersSchedule a 15-Minute Clarity Call With Our Team⁠ Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes dives deep into the proven strategies of the industry's leading companies. Recorded fresh from the ECA National Conference, Joseph shares invaluable insights on the three critical areas that roofing and exterior contracting businesses focus on to maintain market leadership. Learn from real-world examples and expert discussions on organizational health, financial intelligence, and the cutting-edge use of AI to streamline operations and boost profitability. Key Takeaways: 🔹 Mastering organ...
2024-10-1610 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction234. You Want To Bring Your Marketing In- House? These Are The First Steps To Effectively ExecutingSchedule a 15-Minute Clarity Call With Our Team Tune into this enlightening episode of The Nailed It! Show as Elizabeth Lytle explores the pivotal steps roofing companies can take to internalize their marketing operations effectively. This deep dive addresses common challenges like dependency on agencies and the inefficiencies of external lead generation. Elizabeth discusses the strategic advantages of in-house marketing, emphasizing the importance of understanding customer needs, selecting profitable projects, and establishing brand recognition locally. Key Takeaways: 🔹 Importance of internalizing marketing for better control and costs. 🔹 Step-by-step guidance on set...
2024-10-1415 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction233. Building Your Marketing A-Team: A Blueprint for Roofing CompaniesTune into this enlightening episode of The Nailed It! Show as Joseph Hughes provides a comprehensive guide to structuring the ideal in-house marketing team for roofing companies. Learn how to take control of your marketing endeavors to achieve consistency and enhanced profitability. Joseph shares insights from his experience with Contractor Dynamics, emphasizing the significance of having skilled, dedicated roles such as videographers, social media managers, CRM specialists, and a visionary marketing director. Key Takeaways: 🔹 Steps to build a self-reliant, proficient marketing team. 🔹 Roles and responsibilities for each team member. 🔹 St...
2024-10-1010 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction232. Navigating Market Changes and Growth in the Roofing IndustryTune into this enlightening episode of The Nailed It! Show as Joseph Hughes engages in a deep dive with Eric and Ross from Beacon about the evolving landscape of the roofing industry. They explore the unique challenges and opportunities facing roofing contractors today, from navigating insurance-heavy markets to leveraging technology for business growth. The conversation sheds light on the importance of education and strategic partnerships in empowering contractors to elevate their businesses. Key Takeaways: 🔹 Insights into different contractor models and market strategies. 🔹 The significance of continuous learning in business evolution. ...
2024-10-0209 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction231. Creating Predictable Revenue with In-House Marketing for RoofersTune into this practical episode of The Nailed It! Show where Joseph Hughes lays out a blueprint for roofing and contracting companies to take charge of their marketing efforts. Discover how to transition from dependency on inconsistent external agencies to cultivating a robust in-house marketing team that drives consistent growth and profitability. Key Takeaways: 🔹 Strategies for bringing marketing in-house to gain control and consistency. 🔹 Steps to build a marketing team within your company, tailored to the construction sector. 🔹 Insights into cost-effective marketing that enhances lead quality and volume. 🔹 R...
2024-09-3012 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction230. The Resilience Factor: How Manager Jon Overcame Major SetbacksTune into this inspiring episode of The Nailed It! Show as Joseph Hughes dives deep with Manager Jon into the essence of adversity and its pivotal role in entrepreneurial success. They explore how challenges shape leaders and the importance of resilience and decision-making in navigating business hurdles. Manager Jon shares a compelling story of overcoming significant logistical challenges that tested his resolve and demonstrated the power of staying true to one's commitments. Key Takeaways: 🔹 The defining role of adversity in shaping entrepreneurial spirit. 🔹 How resilience leads to effective decision-making and leader...
2024-09-1815 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction229. Evolving Social Media Trends: A Deep Dive for Roofers with Tim Brown of Hook AgencyTune into this compelling episode of The Nailed It! Show as Joseph Hughes collaborates with Tim Brown to explore the evolving landscape of social media algorithms and their impact on content strategy for the roofing industry. They dissect the nuances of algorithm changes across major platforms like TikTok, Instagram, and Facebook, revealing how these shifts can be leveraged to enhance brand visibility and engagement. Tim shares valuable insights on crafting attention-grabbing content, the significance of the 'interest graph', and strategies for creating niche-specific content that resonates with target audiences. Key Takeaways: 🔹 Understanding the...
2024-08-2943 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction228. How to Scale Your Roofing Business with Effective Marketing Techniques with Sam StilleyJoin us on this episode of The Nailed It! Podcast as Joseph Hughes dives into an enriching conversation with Sam Stilley from Amstill Roofing, exploring the transformative power of strategic marketing in the roofing industry. This discussion pivots on the significance of maintaining a robust company culture while scaling operations through effective marketing techniques. Sam shares invaluable insights from his extensive experience, highlighting the importance of diverse marketing strategies, the dangers of over-reliance on a single marketing channel, and the critical role of tracking and analytics in optimizing marketing spend. Key Takeaways: 🔹 Lev...
2024-08-2150 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction227. How Leadership Drives B2B Success in Roofing with Diego DanteTune into this enlightening episode of The Nailed It! Show as Joseph Hughes sits down with Diego Dante, the dynamic force behind RoofCon, to explore the pivotal role of leadership in the roofing industry. With his unique vantage point from orchestrating one of the largest roofing conferences, Diego shares invaluable insights on the traits common among successful roofing companies and the pitfalls that hinder others. They delve into the essence of effective B2B lead generation strategies and the transformative power of visionary leadership in business growth. Key Takeaways: 🔹 The crucial elements tha...
2024-08-1445 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction226. Financing the Future: Chris Scoville's Blueprint for Contractor GrowthTune into this transformative episode of The Nailed It! Show as Joseph Hughes delves into the innovative world of contractor financing with Chris Scoville, the visionary behind Improvifi. They explore the genesis and evolution of Improvify, a firm that has revolutionized financing solutions for home improvement contractors, enabling enhanced customer service and exponential business growth. Chris shares his personal journey from a restrictive non-compete to founding a company that not only offers financial solutions but also empowers contractors with strategic tools for success. This episode covers the challenges and triumphs of establishing a new norm in contractor financing, the...
2024-08-0745 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction225. Why Our Marketing Campaign Flopped: A Revealing Case StudySchedule A Marketing Blueprint Call: https://www.contractordynamics.co/bpcall/?utm_source=Podcast&utm_medium=Podcast&utm_campaign=7.11 Join Joseph Hughes in a candid exploration of a marketing campaign that didn’t hit the mark. In this enlightening video, Joseph dives deep into the specifics of what went wrong and how his team quickly pivoted to turn failure into a learning opportunity. This episode is perfect for roofing companies looking to grasp real-world marketing dynamics and avoid common pitfalls. Key Takeaways: 🔹 Insight into a failed marketing campaign and t...
2024-07-1515 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction224. Join Us For A Private Q&A with Gary Vee - An Exclusive Event For The Home Service IndustryJoin The Arena Mastermind: https://arenamastermind.co/ Join Joseph Hughes and Benny Fisher as they share the exciting journey of securing Gary Vee for an exclusive Q&A tailored for the home service industry. This episode dives into the behind-the-scenes strategies they used, from networking at elite events to strategic emailing, culminating in a special session scheduled for July 18, 2024. Discover the power of connections and strategic planning in bringing top-tier speakers to The Arena Mastermind. Key Takeaways: 🔹 Get exclusive details about the upcoming Q&A with Gary Vee...
2024-07-1117 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction223. Building a Roofing Empire: Lessons on Leadership and Growth from Sam Stilley of Amstill RoofingJoin Joseph Hughes, host of The Nailed It Show, as he sits down with Sam Stilley, the visionary leader of Amstill Roofing. In this enlightening episode, Sam shares his journey of growth and leadership within the roofing industry, revealing the foundational principles that have driven his company’s success. Key Takeaways: 🔹 How effective leadership transforms company culture and drives growth. 🔹 The importance of knowing your numbers and strategic planning. 🔹 Insights into creating a supportive environment for team development. 🔹 The power of entrepreneurial thinking within established businesses. 🔹 Practi...
2024-07-0341 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction222. Crucial Systems For Success In Your Roofing Company w/ Adam Kaminski, Aaron Christy, and Joseph HughesLearn more about Supplement & Claim Pros: https://supplementandclaimpros.com/ Join us for a riveting special edition of the "Nailed It Podcast," streaming from Indianapolis with Joseph Hughes, owner of Contractor Dynamics, alongside Aaron Christy and Adam Kaminski, partners at Indy Roof Company. Dive into a rich discussion about the foundational elements of business and personal development within the roofing and restoration industry. Key Takeaways: 🌟 Explore the importance of intentional company culture and its impact on business success. 🛠️ Learn about strategic planning and the effective implementation of busin...
2024-06-271h 11NAILED IT! The Business of Construction
NAILED IT! The Business of Construction220. Top 8 Marketing Channels For Roofing Contractors & How To Effectively Utilize Each ChannelAre you tired of guessing which marketing strategies will truly elevate your roofing or contracting business? Don't worry; we've got you covered! In this comprehensive video, Joseph Hughes dives into the transformative world of marketing for roofing and contracting companies. With our newly launched Marketing University, discover the essential tools and techniques designed to skyrocket your business's growth. Here's what you can expect to learn: Key Takeaways: 🧩 Mastering Marketing Channels: Get a bird’s eye view of 8 crucial platforms including Facebook, Instagram, LinkedIn, and more. 📊 Strategi...
2024-06-1708 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction219. Building A Stronger Brand, Make More Profit! Joseph Hughes and Luan Nguyen On Strategic MarketingReady to revolutionize your construction business? Dive into this powerful episode of Luan Nguyen's "Get Biz, Do Biz, Get Paid" podcast featuring our very own, Joseph Hughes. In this engaging session, Joseph unpacks the crucial role of branding and marketing in distinguishing your construction company in today's competitive market. Key Takeaways: 🎯 Brand Building Mastery: Understand why establishing a strong brand is crucial for surpassing competition and justifying premium pricing. 📈 Effective Marketing Strategies: Discover actionable marketing strategies that position your business as the top choice in the construction industry. 📣 Content C...
2024-06-121h 03NAILED IT! The Business of Construction
NAILED IT! The Business of Construction218. Revealing Our New Venture - The 'I Build America' Brand LaunchWe get TONS of demand for our 'I Build America' t-shirts at roofing conferences and other industry events! In this video, you'll get the opportunity to hear about a passion project years in the making—the launch of 'I Build America' as a standalone brand! 🚀 Key Takeaways: 🎙️ Joseph & Alyssa share the evolution of this patriotic initiative. 🛠️ Discover the deep roots and personal journey behind 'I Build America'. 👕 Get a sneak peek into the exclusive swag and merch coming your way. 🌟 Learn about the mission to enhance American values throu...
2024-06-1010 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction217. How Private Equity Is Shaping The Roofing Industry with Josh Sparks of Infinity Home ServicesThe topic of private equity has created a ton of buzz in the roofing industry!! Join Joseph Hughes as he conducts an enlightening conversation with Josh Sparks, CEO of Infinity Home Services, where they dive deep into the intricacies of private equity in the roofing industry. Whether you're considering selling your roofing company or just curious about the surge in private equity investments, this video is packed with invaluable insights directly from an industry insider. Key Takeaways: 📈 Understanding Private Equity: Discover what private equity really involves and how...
2024-06-0557 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction216. Elevating Your Roofing Brand: The Golden Group Strategy From Greta BajramiWhat 3 things will help you develop your brand and drive profit in your roofing company? Join Joseph Hughes in this enlightening conversation with Greta Bairami of Golden Group Roofing, captured at the NERCA convention in Massachusetts. In this interview, Greta discusses the innovative strategies that set Golden Group apart in the traditional Northeast roofing market. Discover how focusing on proprietary aspects rather than products has catapulted Golden Group into a leading position in the industry. Key Takeaways: 🛠️ The three differentiators that make Golden Group unique. 🎓 How educ...
2024-06-0306 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction215. Frank Ruiz with Beacon Reveals How to Scale Your Roofing Business with Smart MarketingIn this interview from our recent Five Mile Famous workshop in Phoenix, Joseph Hughes sits down with Frank Ruiz, the seasoned Sales Director at Beacon Roofing Supply. Dive into Frank's expert insights on how roofing company owners can elevate their businesses through strategic marketing and robust partnerships. Key Takeaways: 🌟 Understanding Your Market: Frank discusses the importance of aligning your business strategies with market demands. 🌟 Leveraging Relationships: Learn how building strong relationships can transform your business approach. 🌟 Strategic Marketing: Frank shares actionable marketing strategies that help pinpoint and overcome common in...
2024-05-3008 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction214. How to Set SMART Goals for Business Growth | Success Strategies with Joseph HughesIn this podcast, Joe shares the importance of setting SMART goals for your business and how it can transform your growth strategy. Discover how to move from vague aspirations to concrete, achievable targets with practical advice and real-world examples. Joe dives into the significance of creating specific, measurable, achievable, relevant, and time-based goals, and how these can bridge the gap between where you are now and where you want to be. 🏆 Highlights: 📈 Understanding the SMART goals framework 🏡 Real-life examples of goal-setting in contracting businesses 🎯 Importance of specific, measurable, and achievab...
2024-05-2814 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction213. From Struggles to Success: Mastering Roofing Business Growth with Jim Johnson and Joseph HughesJoin us as Joseph Hughes of Contractor Dynamics and Jim Johnson of ContractorCoachPRO, a legend in the roofing and contracting industry, delve into the essentials of growing a successful roofing business. In this video, they discuss the importance of systems and processes, how to effectively train your team, and the critical steps to scaling your company. Highlights: 00:00 - Introduction and the importance of having a focused approach. 00:23 - Investing in the right people for your business. 00:53 - The power of processes and systems. 01:27 - Timing and...
2024-05-2210 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction212. Maximizing Business Efficiency: Expert Insights on Streamlining Operations for Growth🔧 Join Joseph Hughes as he hosts Adam Patterson, an expert in operational efficiency and business growth strategies. In this enlightening interview, Adam shares invaluable insights on how roofing and contracting businesses can scale effectively by eliminating low-value tasks and focusing on high-impact activities. Key Highlights: 🤝 Process Optimization: Discover the importance of processes and systems in achieving rapid business growth. Learn how to streamline operations to enhance efficiency and output. 📊 Strategic Outsourcing: Learn how delegating mundane, repetitive tasks can free up key personnel to focus on revenue-generating activities, boosting overall profitability. 💡 S...
2024-05-1545 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction211. Navigating Entrepreneurial Challenges: Insights from Hunter Ballew on Self-Doubt & TriumphJoin Joseph Hughes as he hosts Hunter Ballew on the Nailed It! Show, where they dive deep into the rarely discussed aspects of entrepreneurial life. In this episode, they explore the personal struggles and mental battles that leaders face behind their public successes. What You’ll Discover in This Video: 🌟 Overcoming Self-Doubt: Listen as Hunter shares his journey through the challenges that aren't often showcased on social media. 🔍 Personal and Professional Growth: Gain insights into how personal adversities can lead to profound growth and understanding. 🤝 Real Talk: Enjoy a candid, i...
2024-05-0857 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction210. How to Differentiate Your Business in a Competitive Marketplace with Dan AntonelliJoin Joseph Hughes and Dan Antonelli in a dynamic discussion about conquering competitive challenges and distinguishing your home service business in today's saturated market. Discover innovative strategies to elevate your brand and ensure your company stands out, despite the heavy competition and high ad spends that dominate the roofing industry. What You’ll Learn in This Video: 🚀 Market Differentiation: Joseph and Dan dive into the essentials of setting your business apart from competitors, especially in markets dominated by heavily funded companies. 🛠 Branding and Visibility: Explore effective branding techniques with Dan Antonell...
2024-05-0709 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction209. Transform Your Business with EOS: A Real-Life Journey to Systematic SuccessJoin Joseph Hughes as he shares a transformative guide on implementing the Entrepreneurial Operating System (EOS) to revolutionize your business operations. In this enlightening video, Joseph explores how EOS helped him transition from chaotic business management to a streamlined, well-oiled machine, and how you can do the same. Discover in this video: 📈 Understanding EOS: Learn what EOS is and how it can change the way you manage your business. 🛠 Struggles of Entrepreneurship: Joseph discusses the common challenges faced by entrepreneurs and how EOS provides a structured solution. 📘 Key Resources: Insight into essential EOS books like 'Traction' and 'Rocket Fuel' that can...
2024-05-0208 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction207. Live Your Dream Life: Simple Steps to Big Thinking!Dive into the transformative power of dreaming big with Joseph Hughes in this inspiring video. Whether you're a budding entrepreneur or an established business owner looking to elevate your vision, this session is packed with actionable insights and wisdom to help you expand your horizons and achieve your full potential. What You'll Learn: 🚀 The Importance of Thinking Big: Uncover how enlarging your perspective can change both your personal and professional life. 🌐 Creating a Vision: Steps to craft clear, actionable goals that steer you toward success. 🛠 Practical Steps to Dream Big: Tips from top business minds on turning big dreams into real...
2024-04-1612 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction206. Transforming RoofX: A Journey of Intentional Leadership and Personal Growth with Galen YoderJoin us on The Nailed It! Show as host Joseph Hughes dives deep into an enlightening conversation with Galen Yoder, the dynamic leader behind RoofX, Ohio's rapidly growing roofing company. From taking over his family's construction business to rebranding and scaling RoofX with a clear, purpose-driven vision, Galen shares the pivotal moments, challenges, and personal growth that have shaped his journey and the success of RoofX. In This Episode, You'll Discover: ✅ The simplicity and power of intentional leadership and vision in business growth. ✅ The transformation from Yoder Construction to the creation of RoofX, and the...
2024-04-1048 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction205. Escaping the Hustle: A Business Owner’s Retreat for Clarity and ConnectionJoin Joseph Hughes as he takes a break from the usual grind to reconnect with nature, his family, and his vision for the future. In this insightful vlog, Joseph shares his experience of renting a cabin in the mountains to explore new content ideas and strategies for personal and professional growth. Discover how changing your environment can inspire a deeper connection with your goals, team, and audience. Key Highlights: 🌲 Nature as Inspiration: How stepping away from the day-to-day can fuel creativity and clarity. 🤝 Deepening Connections: Strategies for engaging more meaningfully with your team and audience. 👨‍👩‍👦‍👦 Family Time: Reflecting on core values and future a...
2024-04-0812 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction204. Habits Of Highly Effective Marketing Managers: A Guide To Driving Revenue In Your MarketingDive deep into the world of marketing management for roofing companies with Sydney Correll and Elizabeth Lytle on the Nailed It! Podcast. This episode is packed with insights and strategies tailored to the unique challenges of the roofing industry, offering valuable lessons on building and managing a successful marketing team. Here's what you'll discover: 💥 Key Traits of Successful Marketing Managers: Learn what makes a marketing manager effective and how to identify these traits during the hiring process. 💥 Strategies for Accountability: Find out how to hold your marketing manager accountable for their role in driving your business's growth. 💥 Tips for Marketing...
2024-04-0444 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction201. Transforming Teams for Success: Vision, Values, and Growth | Ronnie LollarDive into an enlightening conversation with Joseph Hughes and guest Ronnie Lollar, a seasoned expert in team building and culture shaping within the competitive roofing industry. This episode of the Nailed It! Show is packed with valuable insights and actionable strategies for anyone looking to elevate their team dynamics, foster a growth-minded culture, and drive organizational success. Ronnie shares his journey and the transformative practices that have enabled his team at AVCO Roofing to achieve remarkable harmony, efficiency, and alignment with core values. In this episode, you'll discover: ...
2024-03-271h 13NAILED IT! The Business of Construction
NAILED IT! The Business of Construction199. You Need More Discipline! Maximizing Daily Wins for Long-Term Success | Alton GroseIn this captivating episode, host Joseph Hughes engages with Alton Grose, a renowned sales and recruiting manager, to explore the profound impact of daily discipline and achieving success. This insightful discussion is a must-watch for anyone looking to enhance their sales strategies, personal development, and overall life satisfaction. Highlights include: 💥 Breaking Down Big Goals: Alton shares his expertise on dissecting large aspirations into daily achievable tasks, highlighting the importance of incremental progress. 💥 The Power of Daily Wins: Discover the significance of celebrating small victories every day to build momentum towards larger successes. 💥 Color-Coding Your Cale...
2024-03-1446 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction198. 2024 Marketing Mastery for Roofing Companies: A Real Client Success StoryDive deep into the world of effective marketing with Sydney Correll and Contractor Dynamics client Hannah Heckman, as they unpack the essentials of winning with marketing in 2024. This isn't just about throwing money at advertising; it's about creating a robust system that consistently builds your brand and generates customers. In this enlightening conversation, you'll learn: - The critical importance of tracking and measuring the performance of all your marketing channels. - Strategies for building a competent in-house marketing team. - Tips for delegating marketing tasks effectively, so you're not caught in the weeds. - The art of creating and...
2024-03-0713 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction196. How To Build A 5 Mile Famous Roofing Brand | Chandler Steffy How do you build such a reputation that people in your market desire to work with you before they even need your services? Most roofing companies are pretty good at hunting for customers who need their services today.  Yet, very few roofing companies understand what it takes to become that Top-Of-Mind roofing company that people think of first when they have a want or a need.  Joseph sits down with Chandler Steffy, owner of Superstorm Restoration in Iowa, to unpack how he ha...
2024-02-1313 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction195. How To Think Strategically About Your Business | Mike ClaudioEverything we want to Be, Do, and Have comes from being intentional.  Joseph sits down with Mike Claudio to discuss the ups and downs of the entrepreneurial journey, and the power of being intentional with everything we do.  You may think you’re operating at a high level. But, after sitting in on this conversation, your mind will be expanded to think and operate on a much higher level.  Tune Into This Episode For The Following Lessons: How to communicate your...
2024-02-0625 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction189. How To Plan Your Week For Success | Joseph Hughes Shares His TipsEntrepreneurs always have so much to do and feel like there’s so little time to do it! How, then, do we get it all done? We don’t. Instead, we must prioritize what is truly important. The most successful business owners and leaders don’t have more time in their days than anyone else, but they are better at prioritizing their days better than most. In this episode, Joseph breaks down how he plans his week with intention to ensure that the important things get done and he has th...
2023-12-1917 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction187. How To Make Time To Do Marketing Consistently | Top Tips from Joseph HughesMost of us know we should be carving out more time in our weekly calendars to do more marketing. Yet, we’re busy wearing all the hats! How do we make time to do marketing consistently, in addition to everything else we’re responsible for as leaders? In this video, Joseph breaks down some of his habits that enable him to create content consistently, week in and week out, month in and month out, for years and years. His tips include planning ahead, batching, gett...
2023-12-1310 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction185. Be Intentional With Everything You DoThe world comes at us fast. If we’re not intentional, we could end up just floating around like a plastic bag in the wind. Joseph shares his recipe for being intentional about what you want to be, do, and have. Connect with Joseph:  Joseph Hughes - Student, Entrepreneur, Teacher #contractordynamics #roofing #construction
2023-12-0111 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction183. How To Be Consistent With Marketing To Get The Results You WantBenny Fisher and Joseph Hughes discuss what it takes to do good marketing consistently as a roofing or contracting company. Benny owns a successful roofing company in Pittsburgh PA called Big Fish Contracting. Joseph is the owner of Contractor Dynamics, and has been putting out good marketing and content consistently for a decade. The guys also dive into their new mastermind program for contracting company owners. Connect With Joseph: Joseph Hughes - Student, Entrepreneur, Teacher Connect With Benny: BENNY FISHER - VISIONARY | EN...
2023-11-2115 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction181. Create Your Inner Circle To Break Through To Your Next LevelMost of us have heard the Jim Rohn quote that we’re the average of the people we surround ourselves with. But how many of us actually take action on it? In this episode, Joseph shares with us how he has built his inner circle, and how you can, too. Connect with Joseph: Joseph Hughes - Student, Entrepreneur, Teacher Learn More About The Contractor Dynamics Marketing Training Program: Clarity Call Elizabeth 2 - Contractor Dynamics
2023-11-1421 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction166. Why Getting Clear on Your Why Will Change the Game - A Deep Dive Into Brand Building on Social Media and in an OrganizationAre you facing challenges while building a brand? Most people are! In this episode we discuss practical, and surprising, tips a social media influencer utilizes for creating MASSIVE impact and connection. What's really cool is that the repetition and consistent practice that building a brand requires will truly change you and your team from the inside out. Elizabeth Lytle, Integrator for Contractor Dynamics, sits down with USMC Logistics Officer, Jackie Barnum to discuss building a brand, getting clear on your why, and utilizing social...
2023-07-2048 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction165. How To Build A High Performance Team | A Business Case Study How do you grow a business beyond the founder’s hustle? How do you create an organizational structure and role clarity in your organization? How do you get everyone on your team on the same page and rowing in the same direction? How do you develop leaders within your organization? In this Behind The Scenes BTS discussion, Elizabeth Lytle and Joseph Hughes open up and share how they are building their high-performance team at Contractor Dynamics. ...
2023-07-1354 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction164. Accelerate Your Growth By Getting Better At Decision-MakingAre great decision makers born or created? Joseph used to think they were born that way, until he started to learn and develop decision-making skills. In this brand new episode, Joseph shares his journey and tips for developing the skill of decision making. He includes how this skill has helped him grow personally and professionally over the past couple of years. Follow Joseph for more tips: https://www.facebook.com/joseph.hughes.12935/ Learn more about Contractor Dynamics:  Marketing Training for R...
2023-07-1106 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction147. Grow Your Construction Company By Focusing On Leadership | Kirt Linington of Linear RoofingLinear Roofing & General Contracting has built a market-leading roofing company in just a few short years. How have they done it? Kirt Linington left a 20-year career in the fitness industry to start a roofing company, and now Linear Roofing has over 120 sales reps in multiple states. Kirt generously shares some of his insights on the following topics: - When Kirt knew it was time to go #ALLIN to the roofing industry. - His philosophy on expanding to multiple markets. - Linear's BIG le...
2023-04-141h 19NAILED IT! The Business of Construction
NAILED IT! The Business of Construction139. Are You A Great Company? Or Just Good Enough?Too many service-based companies are content with being good enough, and never strive for greatness. We believe it’s because they are not intentional with what they want to build and they don’t dedicate the time to crafting their business to be great. Joseph shares a recent experience he and his family had at a “good enough” restaurant, and why he thinks this restaurant could be in jeopardy if they don’t work on becoming great. Joseph leaves you with a few questions that you can share with your team, so you can work o...
2023-03-0712 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction137. 5 Reasons Prioritizing Your Health Fuels Business SuccessHow many of us are guilty of putting our health and wellness on the back burner in the name of hustling harder in our businesses? Joseph believes that we must prioritize our health and wellness in order to become the person we need to become to accomplish our goals and reach our own personal level of success. In this episode, Joseph unpacks 5 business benefits of prioritizing our health and wellness. Follow Joseph for daily tips of personal and professional development: Facebook: Joseph Hughes Instagram: https://www.instagram.com/heyjosephhughes/
2023-02-2814 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction127. 5 Business Success Tips for 2023 | Joseph Hughes ReflectsJoseph Hughes shares 5 of his top business and personal lessons from 2022, and discusses how he is going to adjust course in 2023 based on these lessons. What are your top lessons from 2022? And what are you doing differently here in 2023? Let us know in the comments below! Or send Joseph a DM on Instagram: @heyjosephhughes
2023-01-1723 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction84. How To Pick The BEST CRM For Your Construction CompanyCRMs can be frustrating! So many options out there. It's hard to make sense of them all, evaluate their differences, and choose the one that's best for you, your company, and your goals. In this interview with CRM Expert Kasey Luft, you will learn: How to choose the right CRM for your business. When and what to automate. What questions you need to ask yourself or a company when evaluating CRMs. What are you leaving on the table by not having a CRM? Some unrealistic...
2022-07-0640 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction79. Marketing Training for Construction Companies | Contractor Marketing StrategiesContractor Marketing - a broad subject! And a sore subject for most people, as they have had horrible experiences with marketing freelancers and agencies. We used to run a contractor marketing agency. But a few years ago we made a SHIFT. We are now a training company. The businesses that have the MOST success with marketing are the ones who truly understand it, and are doing at least some of it themselves. That is what it takes to differentiate, tell your unique story, build your brand, attract top quality talent, and grow your...
2022-06-1418 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction74. Why You Need Marketing Training | Elizabeth Lytle from Contractor DynamicsWhy Do You Need Marketing Training? Contractor Dynamics Client Success Director Elizabeth Lytle shares some key insights that will help any contracting company take more control over their marketing and over their growth. Elizabeth leads our training team that provides industry-leading marketing training for growth-minded construction companies. In this discussion, she shares some of the key characteristics that companies have in common that enable them to excel with marketing on a consistent basis. Learn More About Our Marketing Training Program: 📷Learn to Create Consistent Sales Opportunities from Social Media
2022-05-1040 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction65. How to Start a Roofing Company | Roofing Brand BuildingHow to Start a Roofing Company | Roofing Brand Building What does it take to start a roofing company the right way, with all the right systems in place and with a solid brand that attracts the right types of customers? Creating and distributing content that adds value to your market is one of the fastest and most effective ways to stand out from your market, cut through the noise, and build a consistent business. Joseph Hughes is joined by Byron Vick, owner of Big Time Roofing in Atlanta. Byron shares his...
2022-03-101h 02NAILED IT! The Business of Construction
NAILED IT! The Business of Construction59. The Path To A Billion Dollar Roofing Company | Bartlett RoofingWhat does it take to build a billion dollar roofing company? It takes a big vision, focused leaders, and an committed team. Joseph Hughes welcomes Ashlyn & Doug Bartlett of Bartlett Roofing to the Nailed It! show. They discuss: - How to attract the best people to join your mission - How to retain top talent with your vision and growth trajectory - Why Brand Awareness is so important - Bartlett Roofing's very own book club! - Their leadership structure that enables them to scale - The one...
2022-01-1347 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction56. Personal Development In The Roofing Industry | Interview With David TaggartWhat does it take to succeed as a leader in the roofing industry? Join Joseph Hughes as he sits down with new roofing company owner David Taggart and dives into his mindset, his vision, and his plan for building a powerful and impactful company. They discuss: - Developing a long-term plan - The world's largest free mastermind community - Time management - Daily habits and routines to set yourself up for success - Surrounding yourself with the right people - And much more David Taggart A5...
2021-12-1644 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction54. Be Careful Where You Get Advice | Business Growth StrategiesHow do we know what information and knowledge we need to support us on our journey? There's no shortage of information out there. The challenge is sifting through it all to figure out what is relevant to us, and in what sequence? In this video, Joseph shares his top tips to help you put the pieces in place to continually improve and grow your business. Learn about our marketing training program, Facebook Ads Mastery: contractordynamics.com/go Joseph Hughes Contractor Dynamics ContractorDynamics.com team@contractordynamics.com (732) 733-2390
2021-11-1804 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction53. TikTok for Roofing Companies - Yay or Nay?Should you market your roofing company on TikTok? No doubt it's a popular platform! But, given limited time, budget, and resources, is it the best place to invest your marketing energy and money right now? Joseph shoots it to you straight in this raw video from the mountains of Colorado. Learn more about our marketing training program for roofing companies: Learn How to Generate Consistent Roof Sales from Social Media Joseph Hughes Contractor Dynamics ContractorDynamics.com (732) 733-2390
2021-11-1609 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction52. Give Your Contracting Company An Unfair Advantage!It's not about how much information you have; it's about how well you execute. We all have access to the same information. Most people consume information and never implement it. Have you ever thought that your unfair advantage could be a couple key things that your company does better than anyone else out there? In this video, Joseph illustrates the unfair advantage that one of our clients has, and challenges you to find or develop your own unfair advantages. You don't have to do it all. You just have to do...
2021-11-0909 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction51. How to Market Your New Roofing Company - The EssentialsStarting a roofing company and wondering what website & marketing work you need to do? In this video, Joseph gives you his recommendations, based on what he would do just starting out. Let us know in the comments where you're struggling or what questions you have. We want to help you become a dominant force in your market! Learn more about our marketing training program for roofing companies: https://www.contractordynamics.com/go Joseph Hughes Contractor Dynamics ContractorDynamics.com (732) 733-2390
2021-11-0407 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction49. Build a Roofing Company That Runs Itself | Benny Fisher of Big Fish ContractingHow does a roofing company owner actually free up his or her time to work ON the business as opposed to IN it? How does an owner create a self-sustaining company that runs smoothly, whether the owner is involved in the day-to-day or not? How do you build such a powerful brand to where you have more than enough appointments for your sales team every year? How do you earn hundreds of 5-STAR Reviews in just a few short years, while your competitors who have been in business for decades struggle to keep...
2021-10-221h 06NAILED IT! The Business of Construction
NAILED IT! The Business of Construction48. Hiring a Marketing Company? Watch This First!Don't get burned by another marketing company! Answering these 4 Key Questions will help you get the best results from a marketing company to help you grow your business. Learn more about our marketing training program for roofing companies: https://www.contractordynamics.com/go Joseph Hughes Contractor Dynamics ContractorDynamics.com (732) 733-2390
2021-10-1408 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction47. Create More Time By Managing Your PrioritiesNot enough time in the day? This video is for you! We all know there are 24 hours in a day. Yet, many of us complain that there's never enough time. So what's the solution? We don't "find more time". We manage our priorities more efficiently, which helps us operate more effectively. In this video, Joseph shares his strategies for getting more meaningful and impactful things done every day. We don't need to do everything in a day. But we do need to ensure we're getting 1% better every day. Priority...
2021-10-0712 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction46. Technician To CEO - Your Business Depends On It!Are you a true CEO, or are you still stuck as a technician in your business? In order to grow, we need to be intentional and we need to take the right actions to fire ourselves as the technician in our business so we can elevate ourselves into a leadership role. Tomas Keenan, COO of Break Free Academy, shares his journey from technician to CEO, and eventually exiting his business to pursue a higher calling. We don't have to go through all the years of pain on our own. We can leverage the...
2021-10-0545 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction45. How To Generate Sales NOW | Roofing Sales SecretsWant a fast injection of roofing sales? There are dozens, if not hundreds or thousands, of people who have inquired about your services, but who have never become a client. Go out and re-engage them! Roofing is a high-consideration purchase. It takes people time to make a decision. Just because they weren't ready to commit when they initially reached out (very few people are!) doesn't mean they don't still have a problem that needs to be solved. In this video, Joseph Hughes shares the strategies that we're working on with our clients right...
2021-09-2408 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction44. How To Become a Top of Mind Roofing CompanyBe the roofer everyone thinks of when they need a roofer! What does it take to be the "Go-To" Roofing Company in your local market(s)? How do you get people to reach out to you because they already Know, Like, & Trust You? Joseph shares some our top tips in this new video. You don't need a big marketing budget or fancy marketing agency to make this your reality. All you need is a vision, some work ethic, and the ability to be consistent with what Joseph implements here.
2021-09-1706 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction43. The Blueprint for Roofing Success At Any Level | Adam Moss of Moss RoofingOne of the great things about the roofing industry is that we get there's a blueprint for success at every level. Want to build a $5 Million a year company? Study $5 Million roofing companies. $100 Million is your target? Study what those companies do. We don't have to reinvent the wheel. Adam Moss, owner of Moss Roofing in Indianapolis, shares his experience taking over his parents' roofing company and stepping into a leadership role. Adam opens up about: How they successfully transitioned the business to the next generation. What their...
2021-09-1442 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction42. Sell More Without Selling More | Construction Selling StrategiesWhat if you could increase your sales without getting any new leads in the door? If you have a system for proactively communicating with your prospects and clients, and adding value at every point of communication, you will win more jobs, for more profit, more frequently. Most property owners have had a bad experience with a contracting company in the past. Most times, that negative experience comes down to lack of communication. You can put your company in a unique category and completely stand out from the competition by following the steps that...
2021-09-0710 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction40. Contractor Marketing Videos - How To Get Attention!You have to create interesting content if you want to get your market's attention. In this video, Joseph shares our top tips for creating scroll-stopping videos that engage your audience, provide value, and get them to take action. There's more social media and video content than ever. Therefore, we need a way to stand out from the noise and connect with our target audience. Follow these tips when you create your next marketing video for your roofing or contracting company. Drop a comment 👇 to let us know wha...
2021-08-2409 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction39. How to Build a Roofing Company In a New Market | Chuck Allen of Rio Blanco RoofingWant to learn what it takes to build a multi-million dollar roofing company in a short period of time? In just a couple years, Chuck has grown Rio Blanco Roofing to 3 locations and a team of 25 dedicated team members 💥 He opened up about: ✔ How start up in a new market ✔ How to get those initial few customers (his first customer came from a random FB photo) ✔ How to find those first few key employees (most owners aren't putting in this type of effort) ✔ How to structure your day to WIN Chuck...
2021-08-2058 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction38. Video Marketing Tips for Roofing CompaniesHow to create videos your audience will respond to! Strategies for roofing and contracting companies to leverage video marketing to build their brand and generate more consistent appointments and sales. Should you shoot videos on the jobsite, or in the office? Don't just go out and shoot video content. Take the time to plan it in advance. Want to stand out from the crowd and generate more consistent appointments and sales from social media? Tune in for Joseph's top tips. Drop a comment 👇 to let us know wha...
2021-08-1905 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction37. How to Create Content for Your Contracting Company | Marketing SecretsImplement these 2 Content Secrets to create better content, more consistently. Say goodbye to your roller-coaster of marketing content creation, and start taking your content seriously. When you take your content seriously, your audience will too. These are the strategies that we implement on a daily basis to create and publish multiple pieces of content every day here at Contractor Dynamics. Learn more about our marketing training program for roofing companies: https://www.contractordynamics.com/go Joseph Hughes Contractor Dynamics ContractorDynamics.com (732) 733-2390
2021-08-1710 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction36. How To Hire A Marketer to Grow Your Roofing or Contracting CompanyHow to hire a marketing company to help you grow your roofing or contracting company, and not take advantage of you. In this video, Joseph shares our #1 Tip for hiring a marketer or marketing agency. If the marketer you hire is not doing this one thing, you will always be frustrated with the lack of results and lack of quality. Unfortunately, most marketing companies in the construction industry do not follow this tip, and therefore they do a massive disservice to their clients and to the industry. You deserve to have...
2021-08-1308 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction35. Roofing Sales Training - Increase Your Closing Rate | Chuck ThokeyLearn how to increase your closing rate and sell more roofs, more consistently.   Chuck Thokey shares his decades of experience in this value-packed discussion with Joseph Hughes.   Tune In To This Discussion To Learn:   - Why most roofing sales training doesn't work - The key metric every roofing company should focus on - One tool that roofing companies don't focus enough on - How to get your customers to market for you - How to maximize the value of ride-alongs   We are grateful for Chuck to spend some...
2021-08-1050 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction34. Facebook Ads for Roofing Companies | Brand Building + Lead GenerationWant to learn how to market your roofing company on social media more effectively? If you’re looking to crack the code on social media advertising, this video is for you 👍 In this video about roofing company marketing strategies, Joseph Hughes shares: ✅ The biggest misconceptions about Facebook Ads. ✅ What most roofing companies are doing wrong. ✅ What you need to do to have success with FB ads. ✅ The fastest path to success. ✅ How to DIY your marketing, collaborate with an outside marketer or agency, or do a hybrid approach. What Joseph s...
2021-08-0517 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction33. How A Brand Helps You Grow Your Roofing CompanyWhy does your contracting company need a brand?   What is a brand?   How do you build a strong local brand?   What are the consequences of not building a brand?   Joseph answers those questions, and more, in this brand new video for you :-)   What Joseph shares in this video is based on our experience helping several hundred roofing and contracting companies build their brands since 2012.   Drop a comment 👇 if you have specific questions on how to dominate yourself local market by building a recognizable brand.   Learn about our 10-wee...
2021-08-0310 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction31. Social Media for Roofing Companies | How to Create a FollowingLearn how to leverage social media to grow your roofing company in this episode with Joseph Hughes and Jon Cater.    Jon is the Chief Marketing Officer (CMO) for Alpha One Exteriors in Dayton OH and Dallas TX.    Drawing from his outside-roofing-industry experience, Jon shares some of his lightbulb ideas around what roofing companies can do to build strong brands, create engaging content, and become the go-to company in their local markets.    Few roofing companies are putting out as high quality video content as consistently as Alpha One.    So if yo...
2021-07-2738 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction30. Roofing Growth Strategy: Leads vs MarketingWant to create more predictable sales for your roofing company?   There's a TON of information out there. It's hard to make sense of it all and know what you should do and what you should avoid.   In this video, Joseph Hughes provides insights on roofing leads and roofing marketing. They are not the same thing!   As always, we want to educate you to make informed and empowering decisions for growing your roofing and contracting company.    Having a basic understanding of roofing advertising and lead gen concepts goes a lon...
2021-07-2209 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction29. TikTok for Roofers | An Interview With The Worlds Greatest RooferShould roofers be on TikTok? TJ McCormack, aka 'Worlds Greatest Roofer' has built up a following of over 160,000 people in just 6 months. And he's just getting started! TJ is a roofing sales rep / project manager in Colorado. But he's much more of a psychologist, in that he understands at a deep level how people think and act. Tune into this behind-the-scenes interview and learn: - Is TJ actually generating sales from TikTok? - How much time does this roofer spend on TikTok each day? - What's his content strategy? ...
2021-07-201h 03NAILED IT! The Business of Construction
NAILED IT! The Business of Construction27. How to Build a More Profitable Roofing Company by Building a BrandWhat does it take to build a brand that not only makes your roofing company a household name in your local area, but makes your company more profitable?   Check out this raw interview with Joe Ayler of Tar Heel Construction Group LLC in Maryland.    Joe and his team have CONSISTENTLY put in the effort to build Know, Like, and Trust in their local area, which has enabled them to:   📌 Grow consistently and profitably, year in and year out.   📌 Spend less on marketing, and still increase their closi...
2021-07-1347 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction26. Generate Your Own Roofing Leads | Don't Rely on Marketing Agencies or Buying LeadsIf you're sick of paying marketers and buying leads, listen to this episode to learn how to get your own customers. In the podcast, Joseph Hughes shares our simple 4-step process for generating high-quality inbound leads and appointments, consistently. He also shares why depending on marketing agencies and buying leads is a giant risk to your roofing company 😬
2021-07-0913 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction22. Inside a (Future) Billion Dollar Roofing Company | Smart Roof Owner Josh JergeHow do you build a Billion Dollar Roofing Company? 🤔   Josh Jerge hasn’t done it yet, but he’s on his way 📈   SmartRoof - Roofing & Solar did $60 Million in revenue in 2020, just their fifth year in business, and they’re on track to double that this year 💥   Tune in to this in-depth interview to get a front-row seat to the thought process of one of our clients, Smart Roof owner Josh Jerge, as he puts the chess pieces together to build such a successful and quickly growing company that’s positively impacting not only their local mark...
2021-03-1348 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction14. Best Source for Exclusive, High-Quality Roofing LeadsDo you need high-quality roofing leads? The answer is Yes and also No... Leads are a way to get business but let’s keep in mind the actual goal of lead generation- growing your company. The problem with buying from lead aggregators is that the leads have no idea who you are. And once those leads are in your hands, you not only have to sell a roof… You have to show them who your company is and why they should pay your price. This can be necessary as a ne...
2020-09-1029 minNAILED IT! The Business of Construction
NAILED IT! The Business of Construction4. Farming: How To Grow Leads In Any EconomyIn any given market, there are about 3% of people ready to buy.  There are another 7% who, under the right conditions, can be convinced to buy.  Nearly every roofing company focuses on these people.  They compete with each other to get a fraction of a percent of this 10 percent of the market.   We call this hunting. That leaves 90% of the market who aren't ready to buy today or tomorrow.  Maybe they won't buy for another 3 years, but they will buy.  And this is where farming comes in.   If you prepare the land, plant and water t...
2020-07-0224 min