Shows
Revenue RX, Optical Retail WinsPositive Thinking vs Grounded OptimismHave you ever felt that positive visualization hasn’t changed your life as much as you’d hoped? Have you ever wondered why those vision boards and affirmations haven’t manifested your dreams? Fantasizing about success can actually hold you back…..unbridled positive thinking can sometimes backfire if not tempered with grounded optimism. In this episode we will discover that the problem isn’t optimism itself – it’s that we’ve stopped distinguishing between grounded confidence and wishful thinking. (00:00) Introduction (01:42) The difference between grounded Confidence and Wishful Thinking.(02:35) Reality-based and fantasy- What is the distinction?(04...2025-07-2113 min
Revenue RX, Optical Retail WinsStress- Difficult to Live With - Can't Live Without It !In this episode we are reminded that stress is ever present in our lives. Even though it is difficult to live with at time, we need to realize that we can't live without it! Left unattended .. Stress can impact job satisfaction, lead to burnout, and even affect interpersonal relationships or physical health…. if not managed effectively. Recognizing and addressing stress in the optical field is essential for sustaining long-term success and personal well-being.(00:00) Introduction (02:17) Stress Effects on the Body (03:42) Managing Stress in the Optical Business (05:37) Strategies Dealing with Stress in Optical (07:53) ...2025-07-0711 min
Revenue RX, Optical Retail WinsHumour - The Last FrontierIn this episode, you can debate how much humour to use, you can debate when humour is most effectively inserted, you can even debate the type of humour that should be used. But you cannot deny the power of laughter as a universal bond from human to human.(00:00) Introduction (03:16) Story telling with Humour(04:16) Humour is the Highest form of Language Mastery(05:55) Humour needs to be Learned (07:27) Humour builds relationships (08:26) Humour Fosters Connections and Builds Trust(10:33) The Value Of Humour (12:24) Examples of using Humour Effectively(13...2025-06-2314 min
Revenue RX, Optical Retail WinsUncensored Anonymous ConversationsThe title of of this Episode is "Uncensored Anonymous Conversations", having anonymity in other words. I am requesting your contribution to thought provoking ideas, or suggestions that add value to the community of Eye Care Professionals. I am introducing a new segment in the podcast; offering an opportunity where your voice can be heard and shared with like minded colleagues who have ideas and suggestions for the betterment of the optical profession.(00:00) Introduction (02:54) An Invitation to Voice your Opinion (03:53) Anonymity Defined (05:31) Uncensored Free Speech offered (06:32) Outlining the Expectations (07:30) How...2025-06-0913 min
Revenue RX, Optical Retail WinsSecret Shopper - Uncovering the TruthIn this episode I will share with you my findings after entering 7 different optical business as a Secret Shopper. My objective was to look for a new frame and wanted to see how I would be engaged and if I might be pleasantly surprised. Hopefully, this would take the form of being educated on what might satisfy both my want and needs, but also provide me with an enjoyable experience, where they gained my trust and had my best interests in mind. So... here are the challenges and failings I encountered in my recent shopping experiences. (00:00) Introduction 2025-05-2622 min
Revenue RX, Optical Retail WinsPulling Back the Curtin -The Hosts Back StoryIn this episode I offer insight about the person who is delivering this podcast content and why he thought he had the ability to pursue the optical business without any previous experience. There were a lot of lessons learned along the way in his journey that did not always follow any logical path, but rather an attraction for adventure and change, implementing innovation and developed a survival instinct or rather exposing it. It is his belief that we all have a greater inner strength ….that we don’t realize until we are being challenged.(00:00) Introduction (03:05) Work 8 Ho...2025-05-1230 min
Revenue RX, Optical Retail Wins"You Have Nothing to Fear, but Fear Itself"Fear Is a Survival Mechanism. Our brains were built to protect us — not make us happy. In the past fear helped us survive predators or danger. Today our brain still scans for threats — just now it’s bills, judgment, failure, rejection. "nothing to fear but fear itself” It is a powerful motivational line that still gets quoted a lot today. What it means is basically: There’s nothing in the world we should be scared of, except for fear itself, because fear is the real enemy. Fear becomes the default — not because it’s right, but because it’s familiar. In thi...2025-04-2818 minRevenue RX, Optical Retail WinsChanging the Narrative from a Sales Centric ApproachIn this episode we are going to step away from references to selling and sales and being sold and move more towards what I believe is how to serve without trying to convince and persuade the customer to buy. But first we need to change the way we communicate and label opticians relative to selling and sales. We need to change the narrative when it comes to these 4 letter words, sell and sale. Position yourself as a partner, not a salesperson. If you don’t…. it's on you if they see a sales person and not an advisor or cons...2025-04-1419 minRevenue RX, Optical Retail WinsTariffs Loom over the Optical IndustryIn this episode we will examine this new world of tariffs that are having a direct and indirect effect on us as business owners as well as our customers. There is a ripping effect as well as a trickle down impact that needs to be understood. To close your eyes and ears and hope for the best is not a call to action. We need to be knowledgeable of what we can and cannot control, and begin to take actionable steps to protect our bottom line.(00:00) Introduction (01:22) Definition of a Tariff (02:27) Positive impact of Tariff...2025-03-3115 minRevenue RX, Optical Retail WinsConversion Rate - Internal and External InfluencersThe Conversion Rate - The HOLY GRAIL for success in the Optical business. Conversion takes on many faces on the road to converting patients and visitors to the dispensary, into paying customers. The influencers that affect your conversion rate come from both internal and external forces. This episode will explore the many factors that require your attention, if you wish to succeed and grow the business. (00:00) Introduction (01:45) The impact of the Conversion Rate (03:49) External influences impacting Conversion (05:11) Ways to Boost Conversion (09:03) Internal Influences impacting Conversion (12:24) Limitations that Effect that Conve...2025-03-1716 minRevenue RX, Optical Retail WinsRevenue RX hosts Robert Dalton Exec. Dir. (OAC) Part #2.Welcome back to Revenue RX Optical Retails Win's and Part 2 with Mr. Robert Dalton the Executive Director of the OAC - The Opticians Association of Canada. Today we continue to drill down on the commercial aspect of the Optical Retail business and the important role the Optician plays it it success. Robert continues to offer his thoughts and recommendations on on a number of relevant topics and delivers actionable takeaways. Some highlights are inventory management in light of the current tariffs, the continued online competition, regulatory challenges, and the future of the profession. (00:00) Ethical concerns when selling (03...2025-03-0350 min
Revenue RX, Optical Retail WinsRevenue RX hosts Robert Dalton Exec. Dir. (OAC) Part #1.Welcome to revenue RX, Optical Retail wins. Today we visit with Robert Dalton the Executive Director of the OAC The Opticians Association of Canada. In this 2 part series we will take a detailed look into the commercial aspect of the Optical Retail Business and the critical role of the optician. Through the past 15 years as the Executive Director and a lifetime of experience and expertises as an optician, Robert takes the lead in guiding the association through changing times. As you will discover Roberts passion is unmatched in his dedication and commitment to the betterment of the profession of...2025-02-1750 minRevenue RX, Optical Retail WinsOptical Retail Win's with Dr. Trevor Miranda PART#2.Welcome back to Revenue RX, Optical Retails wins and Part 2 with Dr. Trevor Miranda.In this episode we continue to drill down on the commercial aspect of the Optical Retail business and its significance to the success of the practice. Dr. Miranda will continue to offer insights of what makes his practice successful by having a 100% buy-in to the overall culture he has created.(00:00) Destination or Location Marketing (06:00) Emotional Connection for Retention (13:10) Optometry - a Trusted Profession & Obtaining Trust in the Dispensary (14:40) Customer Retention through Education (18:21) What it Means to Care - & Wrap it...2025-02-0353 minRevenue RX, Optical Retail WinsOptical Retail Win's with Dr. Trevor Miranda PART#1.Today we visit with Dr. Trevor Miranda in a 2 part series where we drill down into the commercial aspect of the Optical Retail Business. Through the experience and expertise of a seasoned Optometrist that has scaled his business to owning and operating 5 stores Dr. Miranda doesn’t hold back when sharing his wisdom and practical applications in steering a successful business. (00:00) Introduction (02:48) Trevors Background (04:28) Managing Retail (05:38) Time Management (07:43) Embracing Change (11:53) Business Acumen needed (14:63) Employee Retention - Hire Attitude (20:23) Sales Role in Dispensary (24:38) The Magic of a new Frame(25:58) Hand-offs ( P...2025-01-2043 minRevenue RX, Optical Retail WinsEXIT STRATEGY: Who? What? Where? When? Why?Today, we're diving into a topic that’s incredibly important for small business owners: "Creating an exit strategy." If you’ve ever thought about moving on from your business, whether it’s for retirement, a new venture, or just because the time feels right, you need a solid plan to make the transition smooth and successful. Should you have an exit strategy from the very beginning, right when you’re starting or buying a business? The answer is YES!(01:27) When to Start an Exit Strategy (04:04) Planning Time line & Set Goals(06:04) Professional Valuation & Optimize the Operation ...2025-01-0621 minRevenue RX, Optical Retail WinsGreat Sales People: BORN or MADE ?In this episode, we're diving into one of the biggest debates in the sales world: Are great salespeople born, or are they made?And depending on what we discover will determine just how and who you're going to hire !! Ultimately, being “born” with certain traits can give one a head start, but the true success will come from the hard work that follows. In the end, the "born versus made" debate may be less about one being better than the other, and more about finding a balance. (00:53) Introduction: Great Sales People - Born or Made?(03:2...2024-12-2319 minRevenue RX, Optical Retail WinsLEADERSHIP: Your Success Depends on it."Today, we’re talking about what it takes to be a successful leader as a small business owner. Whether you're just starting or running your business for years, effective leadership is the key to growth. In this episode I am going to call on some famous leaders from our past and present to reinforce some of the characteristics and behaviours necessary for successful leadership. We will be emphasizing the essence of leadership, empowering others, being authentic, and fostering confidence and excellence in a team. (01:32) Leader's aren't born, there made.(02:24) Character Power & Influence; Leadership qualities (05:37...2024-12-0918 minRevenue RX, Optical Retail WinsOLD SCHOOL: Back to the Future!In today’s episode, we’re going old school! Thats right. We’re looking at how old school practices can be brought back to life in a modern business world. Why these practices are still relevant, how they can be adapted for today’s fast-paced world, and what you can do to make your business stand out by going back to basics."(01:25) Boomers relate to Old School expectations (02:26) Back to the Future 1920's, 1950's, 1980's & 2000's(06:40) Human Behaviour a key principle (07:33) The Personal Touch (10:28) Building Relationships(12:17) The Power of Patience (13:4...2024-11-2518 minRevenue RX, Optical Retail WinsStart Finishing what you Start!This episode is predicted on the fact that change is inevitable. The host illustrates that if you're going to make some changes it will certainly involve creating a project that will have a beginning and an end. The hurdle is going to be finishing what we start. Completing projects is the most practical way to get from where you are now to where you want to be, however there are roadblocks that get in the way that prevent us from crossing the finish line. You will come to understand what is referred to as Finish-to-start, it means that one...2024-11-1121 minRevenue RX, Optical Retail WinsThe Reluctant Entrepreneur.In this episode we are going to take a look at some key reasons why an Eye Care Professional might face challenges when transitioning into entrepreneurship. By addressing these challenges with a well-rounded approach that combines clinical expertise with entrepreneurial strategies, eye care professionals can build successful, thriving practices that avoid the reluctance of being an entrepreneur. We will also look at some skills and behaviours necessary in becoming a successful entrepreneur, as well as some solutions to overcome the challenges. (01:20) Defining an Entrepreneur(03:18) Entrepreneurial leadership qualities (04:54) Skills and Behaviours necessary for an Entrepreneur...2024-10-2819 minRevenue RX, Optical Retail WinsCOMPETITION: A Survival InstinctIn this instalment of Revenue RX, our host Joseph explores the significance that success is an ongoing committed process that requires a never ending commitment to compete. Joseph emphasizes that if you want to grow the business and increase revenues you have no choice but to compete. The episode drills deep into the various aspects that impact success through a SWOT analysis of an optical stores competitive environment. This involves diving into the Strengths and Weaknesses, as well as the Opportunities and Threats to the business. Joseph highlights a variety of Threats challenging your ability to succeed, and yet...2024-10-1425 minRevenue RX, Optical Retail WinsTHE ONLY REVENUE SOURCE: The Customer!In this episode of Revenue RX, Optical Retail Wins, Joseph focuses on the importance of truly understanding the customer. Joseph discusses the significance of building trusting relationships and providing personalized service to drive satisfaction and loyalty. By prioritizing value and creating a seamless shopping experience, optical retailers can ensure a positive customer journey from awareness to post-purchase behavior. Ultimately, Joseph emphasizes the customer as the main source of revenue and encouraged listeners to prioritize understanding and catering to their needs for business growth. 00:00:55 - Understanding the Importance of Customer Relationships00:04:09 - Profiling Specific Customers f...2024-09-3018 minRevenue RX, Optical Retail WinsTHE KEY TO SUCCESS: Valued Employees!In this installment of Revenue RX, our host Joseph explores the significance of employee engagement in optical retail establishments. With his vast knowledge in the field, he stresses the vital role that employees play in generating revenue. Joseph emphasizes the importance of selecting the right individuals and examines the use of personality assessments during the hiring phase. Be sure to tune in for valuable tips on maximizing employee engagement for the success of your business.[00:03:13] The Carnegie Triangle; where Skills and Knowlege are not enough![00:06:25] Attitude as a Key Driver when hiring. [00:11:57] P...2024-09-1622 minRevenue RX, Optical Retail WinsTRUST is your Biggest Expense !Trust can be your biggest expense …. Or it can be your biggest source of success.!!The episode underscores the costs of a lack of trust in business, emphasizing the benefits of transparency, competency, and consistency in fostering trust. Joseph provides valuable insights on building trust in sales, emphasizing the importance of knowledge, authenticity, active listening, and professionalism. He stresses the role of honesty, transparency, and open communication in building trust with employees and customers, citing personal experiences of employee loyalty and success through transparency. 00:00:54 - The Importance of Trust in Business...2024-09-0219 minRevenue RX, Optical Retail WinsTop Secret: Organic Revenue GrowthIn this episode of Revenue RX, Joseph reveals the top secrets for organic revenue growth for optical store owners. Joseph highlights a variety of strategies for increasing revenue organically, such as time management, improving customer retention, increasing conversion rates, and controlling costs. Additionally, Joseph emphasized the significance of understanding one's ideal customer demographics and leveraging metrics to track progress. Overall, this episode is compact with important information that will maximize profitability for your optical store.[00:00:03] - Introduction to Organic Revenue Growth[00:03:41] - Importance of Time Management for Organic Growth[00:05:44] - Growth Through...2024-08-1924 minRevenue RX, Optical Retail WinsWhen To Sell Or Not To Sell: That is the question?In this episode of Revenue RX, Optical Retail Wins, host Joseph Mireault shares insights on the mindset of selling and understand what it means to "Move People". He emphasizes the importance of refraining from judgement and approaching interactions with a clean slate to better understand customers' needs. Drawing from his own experiences as an entrepreneur in the optical industry, Joseph highlights the key question he asked himself daily to drive sales. Tune in to discover how shifting your mindset can lead to successful interactions and increased sales in the optical retail business.[00:01:04] Selling is a mindset.2024-08-0519 minRevenue RX, Optical Retail WinsCustomer Connection: The WANT RXExplore the journey to increasing revenue for optical store owners with Joseph Mireault on RevenueRX, Optical Retail Wins. Discover the importance of focusing on customer wants, not just needs, to drive sales and ensure customer satisfaction. Learn how to differentiate yourself from the competition by understanding and fulfilling customer desires. Join Joseph as he shares insights from his 16 years in the optical industry and offers valuable advice on achieving success in the business.[01:37] Want-based sales strategy.[06:16] Understanding Customer Buying Decisions.[11:32] Customer service importance.[14:48] Personal transformation through eyewear.[20:27...2024-07-2222 minRevenue RX, Optical Retail WinsThe Art of Communication: Listen & LearnTune in for another insightful episode of RevenueRx Optical Retail Wins, host Joseph Mireault delves into the importance of effective communication in the optical retail industry. He emphasizes that communication is crucial in setting businesses apart from their competitors. Key points include the necessity of developing strong communication skills to prevent business failures, the impact of active listening, and the role of first impressions in customer interactions. Joseph shares his extensive experience, providing insights on enhancing customer service, making clients feel special, and ensuring that interactions are transformational rather than transactional. The episode also touches on understanding customers' wants...2024-07-0824 minRevenue RX, Optical Retail WinsThe Optometrist Dilemma: Reality BitesEpisode #7 THE OPTOMETRIST DILEMMA: REALITY BITESIn this episode of Revenue RX, Joseph Mireaut delves into the realm of optical retail, focusing on how optometrists can enhance the profitability of their dispensaries. Drawing from 16 years in the optical industry and 35 years of broader business experience, the host outlines a strategy for transforming optical stores into thriving optometric practices. By rethinking attitudes towards sales and understanding customer needs and wants, optometrists can significantly influence their business outcomes. The episode highlights the importance of embracing both need-based and want-based sales to adapt to ever-changing market demands...2024-06-2429 minRevenue RX, Optical Retail WinsEYES WIDE SHUT: Discover what's right in front of you ! Part 3.In this episode, we'll dive into how continuous innovation has positively impacted my business and bottom line. As a serial innovator, I've always sought to renew and reinvent my approach, continuously thinking, tweaking, and experimenting with new ideas. This mindset has been instrumental in transforming my business, driving profitability, and setting the stage for sustained growth. Today, in this final episode of Eye's Wide Shut, I'll share more opportunities that have proven effective in my journey, offering insights on how you can implement similar strategies to enhance your own business performance.[00:00] Introduction[01:40] The Process...2024-06-1028 minRevenue RX, Optical Retail WinsEYES WIDE SHUT: Discover what's right in front of you ! Part 2.In this episode of RevenueRx, host Joseph Mireault explores how optical store owners can increase revenue through innovative strategies and grassroots initiatives. Drawing from his 16-year experience in the optical industry and 35 years in various businesses, Joseph shares real-world examples of how he leveraged neighbouring businesses, cross-promotion, exclusive advertising, and collaborative marketing efforts to boost customer traffic and sales. Key takeaways include the importance of problem-solving, the power of execution, the value of focusing on one's strengths, and fostering a culture of continuous innovation. Uncover more ways to enhance your optical retail business.01:25 The...2024-05-2724 minRevenue RX, Optical Retail WinsEYES WIDE SHUT: Discover what's right in front of you! Part 1.EYES WIDE SHUT: Discover what's right in front of you! Part 1.In this episode of Revenue RX, host Joseph Mireault shares his journey and strategies as an optical store owner striving to increase customer traffic and revenue. Drawing from his 16 years of experience in the optical industry and previous unrelated business ventures, Joseph emphasizes the importance of innovation and old-school marketing to attract more customers. He recounts how adopting distinctive strategies, such as painting his store and utilizing unique advertising mediums like custom coffee sleeves, significantly boosted visibility and customer influx. Joseph also reflects on the learning curve...2024-05-1325 minRevenue RX, Optical Retail WinsOptical Evolution: Change is the Price of SurvivalIn this episode of Revenue RX, Optical Retail Wins, host Joseph Mireault discusses the importance of embracing change for optical store owners to increase revenue and avoid stagnation. Drawing on over 16 years of experience in the optical industry and 35 years in business, Joseph explains the concept of the Sigmoid Curve, illustrating the lifecycle of business growth, decline, and the necessity of reinvention to avoid failure. He shares his journey of owning and successfully operating two profitable stores, emphasizing the need for innovation and the risks of complacency by citing examples of major companies that failed due to their resistance...2024-04-2913 min
Revenue RX, Optical Retail WinsTick-Tock Optics: Mastering Time for Retail SuccessIn this episode of RevenueRx Optical Retail Wins titled 'Optical Owners Odyssey,' Joseph Mireault shares insights from his 16-year journey in the optical industry, revealing how he successfully owned and operated two optical stores while working only two days a week. Delving into the importance of time management and strategic planning, Joseph Mireault outlines how focusing on four key areas—planning with purpose, working on the business, implementing best practices with a reliable team, and maximizing revenue—led to doubling the store's revenue even during a recession. A personal anecdote about a month-long trip to Sri Lanka serves to un...2024-04-1514 min
Revenue RX, Optical Retail WinsIntro: Entrepreneurs Journey in OpticalIn today episode, host Joseph Mireault shares his unconventional journey into the optical retail business during the 2007 recession, despite having no prior experience in retail or optometry. Joseph discusses his 16-year journey in the optical industry and nearly 35 years in various other business ventures that prepared him for owning and operating profitable optical stores. The podcast aims to provide eye care professionals (ECPs) with actionable insights on improving their businesses' revenue, focusing on time, team, money, and strategy. Joseph emphasizes the importance of understanding one's 'why' for business, inspired by Simon Sinek's philosophy, aiming to motivate retail optical owners t...2024-04-0816 min
Revenue RX, Optical Retail WinsThe Coaching PitchREVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time.Discover how an entrepreneur owned and ran 2 successful optical stores for 16 years and worked only 2 days a week! Understand the difference of working ON the business as oppose...2024-04-0103 min