Shows
The Small But Mighty Marketing PodcastThe Real Power of Psychological Safety in Marketing Teams - Small But Mighty Marketing Podcast Ep 9Send us a textHow important is psychological safety in driving your team’s success?In this episode, Josh Becerra and Heather Boschke dive into why a safe environment is crucial for creativity, collaboration, and problem-solving within marketing teams.We cover:- The impact of psychological safety on team performance- How fear of failure holds back innovation- Steps to create a culture of trust and learning- Why great marketing requires a safe space to take risksTune in to discover how building a su...2024-12-1832 minThe Small But Mighty Marketing PodcastFrom Burnout to Balance: Lessons in Career Reinvention - Small But Mighty Marketing Podcast Ep 8Send us a textWhat if your path to career success is also leading you to burnout?In this episode, hosts Josh Becerra and Colleen Kranz explore building a fulfilling career without sacrificing balance.We cover:- How career burnout affects even the most ambitious professionals- The impact of aligning personal and business values- Practical steps to reinvent your career path- How to set goals that actually matter to youIf you're ready to turn career burnout into a journey toward balance and...2024-12-0430 minThe Small But Mighty Marketing PodcastIs Your Digital Marketing Agency Keeping You in the Dark? - Small But Mighty Marketing Podcast Ep 7Send us a textIs your agency keeping you in the dark?Join Josh Becerra and Shinhee Son as they talk about the problems that come up when agencies aren’t open with clients. Miscommunication and lack of details can quickly ruin progress.In this episode, we cover:- Why transparency matters in agency-client relationships- How not having access to your data can slow you down- Easy ways to improve accountability and communication- Warning signs to look for with your agency partnerCheck it...2024-11-1330 min
Small But Mighty - Marketing MomentShowing up for our community: The Power of VotingIn this special episode, I’m sharing why being engaged in our community matters—and how voting is one of the most impactful ways to do that. From my own experiences volunteering and organizing, I’ve seen firsthand how stepping up strengthens our connections and creates a better future for everyone.Election Day is tomorrow, November 5th, and I encourage each of you to make your voice heard. Tune in to hear why voting is crucial, how it shapes our community, and where you can find resources to ensure you're ready to cast your bal...2024-11-0402 minThe Small But Mighty Marketing PodcastWhy Most Agency Client Relationships Fail - Small But Mighty Marketing Podcast Ep 6Send us a textJoin hosts Josh Becerra and Shinhee Son as they discuss why many digital marketing agency-client relationships aren't working and how to fix them. Imagine working with an agency only to realize you're not on the same page.We cover:Why agency-client relationships often failCommon mistakes that lead to misunderstandingsHow to improve communication and trustSimple steps to build stronger partnerships🎧 Tune in to learn how to keep your data under control!Find other ways to listen to the podcast.https://augurian.com/small-but-mighty-marketing-podcast/E...2024-10-3042 minSmall But Mighty - Marketing MomentChunking for Success: How Breaking Down Big Goals Drives Momentum in Marketing and BeyondIn this episode, I talk about the power of “chunking”—a psychology concept introduced by George Miller in 1956—as a game-changer for managing complex goals in today’s fast-paced marketing landscape. I'll tell you about how our team at Augurian leverages chunking to align clients and teams through structured roadmaps, quarterly goals, and agile-inspired two-week sprints. I dive into how these focused cycles keep us nimble, boost transparency, and foster trust.2024-10-2705 minSmall But Mighty - Marketing MomentThe Complexity of Winning and Losing: Lessons from the MN Lynx and Marketing KPIsIn this episode, we dive into the recent WNBA Championship, where the Minnesota Lynx fell short against the New York Liberty, and explore how this game got me thinking about the concept of winning and losing. Society often pushes us to see things in binaries—either you succeed or you fail—but the reality is far more complex. Drawing parallels to marketing, I discuss how we can apply this mindset to our KPIs. Instead of seeing an underperforming campaign as a failure, what can we learn from it? Tune in as we talk about growth, resili...2024-10-2103 min
Santa Barbara Talks with Josh MolinaSanta Barbara Talks: Oscar Gutierrez vs. Tony Becerra for Santa Barbara City CouncilJournalist Josh Molina breaks down the contest between incumbent Oscar Gutierrez and challenger Tony Becerra in the battle for seat on the Santa Barbara City Council in District 3.
Please consider a financial contribution to support these podcasts by visiting santabarbaratalks.com. Joshua Molina is a journalist and college instructor who creates dynamic conversations on the topics of housing, politics, education, culture and business. Please hit subscribe on YouTube.2024-10-1523 minSmall But Mighty - Marketing MomentBuilding Rich Lives TogetherIn this episode, I take a personal look at the story behind Monkey Island Ventures and the unique business partnership I’ve built with my lifelong friends, Colin Hirdman and Zack Steven. We’ve been in business together since 2005, and our company’s name pays tribute to Monkey Island, a park from our childhood.I share why our purpose is to “Build rich lives together,” and what that really means beyond financial success—richness in relationships, time, and shared experiences. I also talk about why, despite common advice against it, going into business with friends has been one...2024-10-1404 min
Santa Barbara Talks with Josh MolinaSanta Barbara Talks: City Council Candidate Tony BecerraThey call him the mayor of the Westside. Tony Becerra, a karate trainer, enters the political arena to challenge his former student Oscar Gutierrez for a seat on the Santa Barbara City Council in District 3. In this podcast, Becerra opens up about the reasons why he is running for office and his views on issues such as rent control, State Street and the sales tax increase. Becerra also talks about his personal story, being a renter, a small business owner, and one of 12 children in his family. He says he has a vision, is an entrepreneur and plans to advocate...2024-10-1251 min
Feedback FatigueS1E2 - Josh Becerra - Consistency in Operations is the Best Marketing StrategyJOSHUA BECERRAChief Marketing Officer, Pink TacoAs the Chief Marketing Officer of Pink Taco, Joshua Becerra brings more than 17 years of expertise in strategic marketing, branding, and hospitality operations, offering a well-rounded experience across operations, PR, and marketing to create a seamless and dynamic guest experience. Becerra has long been a fan of Pink Taco, frequenting the brand for almost 17 years before taking on his current leadership role. Now, during Pink Taco’s 25th anniversary, he is honored to be a part of the brand’s next chapter, guiding its growth and ensuring its cont...2024-10-0846 minSmall But Mighty - Marketing MomentGrounded Confidence: Navigating Slower Growth at AugurianIn this episode, I dive into how Augurian has been navigating slower-than-expected growth over the past 18 months. Drawing on insights from Brené Brown's Dare to Lead, I discuss the importance of grounded confidence—staying true to your values, learning from challenges, and adapting to change. We also explore three major trends affecting our industry, from high interest rates and declining marketing budgets to the plateau in internet adoption. Finally, I share the key questions we’re asking ourselves to drive continuous improvement: What did we set out to do? What happened? What did we lear...2024-10-0704 minSmall But Mighty - Marketing MomentLessons Learned From Living Overseas For 10 YearsIn this episode of the "Small but Mighty Marketing Moment," I share the life-changing lessons I learned from a decade spent living and working in Montevideo, Uruguay, South America. Discover how embracing the art of leisure and redefining success can lead to a more fulfilling and balanced life. Whether you’ve lived overseas or not, I believe these universal truths can reframe your perspective on what it means to truly live well.2024-09-2903 minSmall But Mighty - Marketing MomentTime Flies—Don’t Miss the Moments That Matter MostIn this episode of the Small but Mighty Marketing Moment, I take a step back and reflect on how quickly life moves—both personally and professionally. Whether it’s raising kids or building a business, the moments that shape us often pass by in a blur. I'll explore the importance of being present, appreciating the small moments, and finding balance between the drive for growth and the joy of the journey. Because the best moments in life aren’t just the big milestones—they’re happening right now.2024-09-2204 minThe Small But Mighty Marketing PodcastStop Letting Data Own You - Small But Mighty Marketing Podcast Ep 5Send us a textJoin hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update. We discuss:Why analytics often fail during migrationsCommon mistakes marketers make with trackingHow to get alignment on your KPIs with leadershipThe steps to building a reliable source of truth🎧 Tune in to learn how to keep your data under control!Explore more content from leaders in the...2024-09-1845 minSmall But Mighty - Marketing MomentProper Planning Prevents Poor PerformanceIn digital marketing you need equal parts hustle, creativity and fresh ideas, but without a good plan, you're sunk. In this episode of the Small but Mighty Marketing Moment, I talk about the power of the "5 P's"—Proper Planning Prevents Poor Performance. Discover how effective planning can elevate your campaigns, align your team, and instill confidence in your marketing efforts. Whether you're setting clear goals, mapping out actionable steps, or fostering collaboration, this episode is packed with insights to help you plan with purpose and achieve success.2024-09-1503 minSmall But Mighty - Marketing MomentDo You Trust Your Data?Is your data driving decisions or derailing them? 🌟The right data can fuel your marketing like nothing else—but only if it's clean, accurate, and everyone’s on the same page. In this episode, I share how to get your whole team seeing the same numbers and asking the right questions. Tune in to make your data your secret weapon. #MarketingTips #DataDrivenSuccess #Teamwork2024-09-0803 minSmall But Mighty - Marketing MomentOwn Your ProcessIn this episode I dive into a crucial element of marketing success—getting everyone in your organization aligned with your marketing process. The most successful teams are those who ensure that everyone, from top leaders to supporting departments, understand and buy into their marketing approach.I’ll discuss the importance of clear communication and transparency in articulating your process, breaking down marketing jargon into plain language, and cultivating a shared mindset across the organization. Discover how fostering collaboration through planned moments of dialogue can build ownership and minimize disruptions, helping your marketing team stay on course...2024-09-0105 minSmall But Mighty - Marketing MomentTrust, Support, and a Willingness to Embrace ChangeMy daughter is taking a gap year to hit the road with her dog and live the "Van Life." 6 months of upgrading an ambulance and a reminder to support our children's dream even when they may be defying convention. Our role as parents is to protect and empower. 2024-08-2604 minSmall But Mighty - Marketing MomentBoundaries and the Art of Saying NoSaying yes all of the time leads to building habits and expectations that become difficult to uphold. Today we're talking about strategies to say no, align on plans, and keep expectations in place. 2024-08-1904 minSmall But Mighty - Marketing MomentAre You Getting the Feedback you Need?Radical candor in small but mighty marketing teams; breaking down the four communication styles and specific marketing examples. 2024-08-1205 minSmall But Mighty - Marketing MomentGet Control of Your Ad AccountsThe business never ensured that they had administrative access to their Google Ad accounts..... a cautionary tale.2024-08-0503 min