Shows
The Small But Mighty Marketing PodcastThe Real Power of Psychological Safety in Marketing Teams - Small But Mighty Marketing Podcast Ep 9Send us a textHow important is psychological safety in driving your team’s success?In this episode, Josh Becerra and Heather Boschke dive into why a safe environment is crucial for creativity, collaboration, and problem-solving within marketing teams.We cover:- The impact of psychological safety on team performance- How fear of failure holds back innovation- Steps to create a culture of trust and learning- Why great marketing requires a safe space to take risksTune in to discover how building a su...2024-12-1832 minThe Small But Mighty Marketing PodcastFrom Burnout to Balance: Lessons in Career Reinvention - Small But Mighty Marketing Podcast Ep 8Send us a textWhat if your path to career success is also leading you to burnout?In this episode, hosts Josh Becerra and Colleen Kranz explore building a fulfilling career without sacrificing balance.We cover:- How career burnout affects even the most ambitious professionals- The impact of aligning personal and business values- Practical steps to reinvent your career path- How to set goals that actually matter to youIf you're ready to turn career burnout into a journey toward balance and...2024-12-0430 minThe Small But Mighty Marketing PodcastIs Your Digital Marketing Agency Keeping You in the Dark? - Small But Mighty Marketing Podcast Ep 7Send us a textIs your agency keeping you in the dark?Join Josh Becerra and Shinhee Son as they talk about the problems that come up when agencies aren’t open with clients. Miscommunication and lack of details can quickly ruin progress.In this episode, we cover:- Why transparency matters in agency-client relationships- How not having access to your data can slow you down- Easy ways to improve accountability and communication- Warning signs to look for with your agency partnerCheck it...2024-11-1330 minThe Small But Mighty Marketing PodcastWhy Most Agency Client Relationships Fail - Small But Mighty Marketing Podcast Ep 6Send us a textJoin hosts Josh Becerra and Shinhee Son as they discuss why many digital marketing agency-client relationships aren't working and how to fix them. Imagine working with an agency only to realize you're not on the same page.We cover:Why agency-client relationships often failCommon mistakes that lead to misunderstandingsHow to improve communication and trustSimple steps to build stronger partnerships🎧 Tune in to learn how to keep your data under control!Find other ways to listen to the podcast.https://augurian.com/small-but-mighty-marketing-podcast/E...2024-10-3042 minThe Small But Mighty Marketing PodcastStop Letting Data Own You - Small But Mighty Marketing Podcast Ep 5Send us a textJoin hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update. We discuss:Why analytics often fail during migrationsCommon mistakes marketers make with trackingHow to get alignment on your KPIs with leadershipThe steps to building a reliable source of truth🎧 Tune in to learn how to keep your data under control!Explore more content from leaders in the...2024-09-1845 minThe Small But Mighty Marketing PodcastFinding Purpose, Hidden Talents, and Boosting Energy with Laura KingSend us a textIn this episode of the Small But Mighty Marketing Podcast, we chat with Laura King from Skywater Search Partners about cracking the code to solving customer problems. We'll uncover why asking the right questions is crucial and how to avoid spreading your efforts too thin. Laura shares her thoughts on the power of psychological safety, passion, and perseverance in marketing leadership. Plus, we dive into how a little risk-taking and some planned moments of dialogue can totally transform your marketing strategy.Explore more content from leaders in the marketing...2024-07-3141 minThe Small But Mighty Marketing PodcastHow to Fully Commit to Your Marketing Strategy EP61Send us a textToday, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders, Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance. 2024-07-1732 minThe Small But Mighty Marketing PodcastAlignment, Accountability, and Agency ResponsibilitySend us a textIn this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker" and why it's something to avoid.Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about...2024-07-0336 minThe Small But Mighty Marketing PodcastSmall But Mighty Marketing Teams: Podcast EvolutionSend us a textPodcast Update - moving from "How I Work" to "Small But Mighty." Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line.This episode discussion revolves around the importance of having a structured framework for marketing, highlighting strategy, process, data, and communication as key components. The hosts emphasize the value of building confidence within marketing teams by setting clear goals, maintaining good data hygiene, and fostering open communication. They advocate for learning organizations over merely KPI-driven ones, pr...2024-06-1929 minThe Small But Mighty Marketing PodcastFreelance, Consultant, or Fractional CMO? Mastering Marketing: EP58 W/ Terra L. FletcherSend us a textTerra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external vendors underscores the importance of aligning expertise, values, and organizational goals. Ultimately, the discussion provides invaluable insights for marketers striving for success in today's competitive landscape. Some key pieces of advice:- With limited resources, efficiency is key.- If they prefer chatting on the phone; give them a call. Tailor your communication.- Be a good human.2024-03-0426 minThe Small But Mighty Marketing Podcast2024 The Era of Disruption: EP57 W/ Debbie SchwakeSend us a textFull Interview and Transcript: Welcome to our latest How I Work episode featuring Debbie Schwake and Josh Becerra! In this insightful discussion, we delve into the challenges of leadership amidst disruption, exploring topics such as generational behaviors, organizational vision, and effective marketing strategies. Debbie shares her expertise from the recent "Mastering Chaos" networking event, emphasizing the importance of understanding and adapting to diverse generational expectations. Discover valuable insights on team dynamics, problem avoidance, and customer retention strategies tailored for the evolving business landscape of 2024. Plus, unlock recommendations for must-read books...2024-02-1925 minThe Small But Mighty Marketing PodcastA Fractional CMO's Guide to Business Growth: EP56 W/ Barb Bertsch (Authentic)Send us a textBarb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She emphasizes the value of collaboration and learning from other marketing professionals. At the core, she highlights the holistic nature of marketing and it's role in driving revenue.Barb discusses the foundational elements of marketing, including the customer journey and the use of AI. She also provides guidance for businesses considering hiring a fractional CMO, highlighting the need...2024-01-2926 minThe Small But Mighty Marketing PodcastBusiness Partnership Alignment Both Internally and Externally EP55: An Interview W/ Wendy SorquistSend us a textPodcast Interview and Transcript: https://augurian.com/how-i-work-wendy-sorquist/In episode 55, Josh Becerra interviews Wendy Sorquist, the Director of Marketing over at Blaine Brothers, Inc who shares her wealth of experience and wisdom with us. Wendy's journey is a testament to the power of strategic thinking, innovation, and effective leadership in the ever-evolving landscape of marketing - all while valuing relationship building and collaboration along the way.Wendy shares her criteria for selecting external partners, highlighting the need for transparency, direct access to technical resources, and a flexible, agile approach...2024-01-1525 minThe Small But Mighty Marketing PodcastMastering Demand Gen: ‘How I Work’ EP54 w/ Stephanie Alles (Uponor)Send us a textFull episode at: https://augurian.com/blog/how-i-work-stephanie-alles/In this episode, join Josh Becerra and Steph Alles, the Director of Demand Generation at Uponor, as they dive into topics like demand generation, content marketing, and navigating challenges in the B2B manufacturing space. Steph shares insights on building a marketing function from the ground up, managing global teams, and the importance of relationships in agency partnerships. Discover thought-provoking discussions on leadership, marketing in uncertain times, and the role of AI in the industry. Gain va...2023-12-0418 minThe Small But Mighty Marketing PodcastAm I Empowering or Micromanaging? EP53 W/ Jennifer Jones, CMOSend us a textFull podcast and transcript: https://augurian.com/blog/how-i-work-jennifer-jones/Jennifer Jones, VP of Marketing at TIDI Products LLC, draws from her two-decade medical devices career in a compelling interview. She highlights her passion for leadership development, advocating team empowerment. In episode 53 of "How I Work," Jennifer candidly explores her unconventional journey, emphasizing the value of career "stumbles."The discussion extends to team management intricacies, the post-pandemic virtual work landscape, and addressing workplace PTSD challenges. As a CMO, Jones offers profound insights into cultivating...2023-11-2032 minThe Small But Mighty Marketing PodcastDiscovering Your Passion: Journey from Corporate to Freedom | EP52 W/ Heather BoschkeSend us a textIn episode 52 of "How I Work," host Josh Becerra interviews Heather Boschke, a strategic marketing leader with over 20 years of experience that spans Fortune 20 companies to nonprofit organizations. In 2021, she left the corporate world and started her own marketing organization called Vogel Venture with the mission to help small organizations drive growth and engagement, regardless of team size or budget..HOW I WORK, EPISODE 52 WITH HEATHER BOSCHKEThis episode is an illuminating exploration of her path to discovering the power of alignment and the importance of acknowledging what truly...2023-11-0623 minThe Small But Mighty Marketing PodcastBuilding a Life of Purpose, Resilience, and Growth: EP51 W/ Colleen KranzSend us a textIn Episode 51 of "How I Work," host Josh Becerra delves into an enlightening conversation with Colleen Kranz, a dynamic and innovative strategic marketing and growth leader. Colleen's career journey serves as an inspiring testament to the pivotal role of resilience, purpose, and meaningful connections in achieving professional success. Throughout this engaging episode, Colleen shares profound insights highlighting the transformative impact of leveraging individual strengths and cultivating robust relationships to attain business excellence.Colleen's expertise primarily revolves around B2B technology brands, emphasizing the profound significance of blending innovation, personal growth, and...2023-10-2329 minThe Small But Mighty Marketing PodcastUnlocking Success: Susan Rylances's Key Insights for Business Growth EP50Send us a textJosh Becerra from Augurian interviews Susan Rylance, a business marketing growth strategist with a track record of helping SMBs and Fortune 500 companies build their marketing and digital teams. Susan's expertise has empowered businesses to focus on their overarching strategies and goals while maximizing revenue and profitability.Discover Key Takeaways:- How Susan's early experiences in retail management shaped her approach to customer service and team leadership- Insights into Susan's journey from fast food to retail management and, ultimately, her career in corporate America- The importance of...2023-10-0925 minThe Small But Mighty Marketing PodcastUnlocking Leadership Wisdom: Dena Mayne's Journey from 3M to Keystone EP49Send us a textFull blog and podcast: https://hubs.la/Q01N4jJ40 In this episode of How I Work, our host, Josh Becerra from Augurian, sits down with Dena Mayne, the Chief Operating Officer of Keystone Group International. Prior to her role at Keystone, Dena enjoyed a remarkable 25-year career in large corporate environments, including renowned companies like 3M and Ecolab. Her passion for leadership development and innovation led her to her current position. Dena shares her experiences working in international settings, particularly in Latin America and...2023-09-2526 minThe Small But Mighty Marketing PodcastCareer Coach Shares: From Debt to Millions Ep48 W/ Jeanne OmlorSend us a textIn this exclusive interview, Josh Becerra meets with Jeanne Omlor, a business strategist and online coach. At 54, she turned her life around, going from a single parent in debt to organically creating a multi-million-dollar business in four years. Jeanne emphasizes the importance of soul-to-soul connection in networking and discusses the crucial role of mindset in achieving business success. Her story and advice are truly inspiring for entrepreneurs looking to succeed in the online business world, starting a small business, and gaining finance tips, career tips, and work hacks. She also shares valuable insights...2023-09-1124 minThe Small But Mighty Marketing PodcastReal Estate Success and Tech-Centric Growth EP47 W/ Greg SaxSend us a textFull Blog: https://augurian.com/blog/how-i-work-greg-sax/Welcome to the captivating world of real estate growth and innovation! In this exclusive interview, we sit down with the brilliant mind behind decades of experience and success in the industry—Greg Sax. As the Director of Growth Management at RESO (Real Estate Standards Organization), Greg has transformed the landscape of real estate transactions through data standards and efficient processes.Join us as we delve deep into Greg's remarkable journey, from the pre-internet era to the tech-centric present. Discover how he navigated th...2023-08-2127 minThe Small But Mighty Marketing PodcastExplore the Universe of Earth Observation & Geospatial Analytics EP46 W/ Andrew MullinSend us a textJoin us in this captivating episode of 'How I Work' as Josh Becerra sits down with Andrew Mullin, VP of Marketing of EarthDaily Agro, a pioneering #EarthObservation #GeospatialAnalytics growth stage company. Discover the wonders of space science, cutting-edge technology, and how EarthDaily Agro leverages satellite data for environment protection and agribusiness insights.🌐 EarthDaily Agro: Empowering Change with Space TechnologyLearn how EarthDaily Agro's innovative SaaS software, backed by high-quality satellite data, offers transformative geospatial analytics for diverse industries. From #agriculture and forestry to policy-making, their Earth Observation platform provides real-time ins...2023-08-0732 minThe Small But Mighty Marketing PodcastEmotional Intelligence at Work and Understanding Your Emotions EP45 w/ Ryan O'KeeffeSend us a textFull Blog and Transcript: https://augurian.com/blog/how-i-work-ryan-okeeffe/In this informative video, join Josh Becerra from Augurian in an insightful interview with Ryan O'Keefe as they explore the topic of emotional intelligence and its relevance in the workplace. Discover what emotional intelligence is and how it impacts various aspects of professional life, including personal branding, trust-building, and performance. Gain valuable insights into the importance of social skills, management training, and leadership development in cultivating emotional intelligence. This engaging discussion sheds light on the significance of understanding and managing e...2023-07-2425 minThe Small But Mighty Marketing PodcastEntrepreneur Motivation: Scaling a Digital Marketing Startup EP44 W/ Molly LopezSend us a textFull Blog & Podcast: https://augurian.com/blog/how-i-work-molly-lopez/In this episode of How I Work, join host Josh Becerra as he interviews Molly Lopez, a successful entrepreneur and owner partner of Hite Miami office. Molly shares her journey of starting her own digital marketing agency and scaling it to seven figures in under three years. She discusses the challenges she faced and the decisions that led her to merge with Hite Digital.They dive into topics such as the importance of finding the right business partner, the benefits and...2023-07-1028 minThe Small But Mighty Marketing PodcastFinding Job Satisfaction & Changing Careers EP43 W/ Dr. Benjamin RitterSend us a textWelcome to "How I Work" Episode 43 with Dr. Benjamin Ritter, where we delve into the realm of self-development and positive thinking to help you transform your mindset and find happiness and fulfillment at work. In this episode, we tackle topics such as job satisfaction, attitude at work, burnout, stress management, mental health, and overall well-being.Dr. Ritter shares his valuable insights on how to change your mindset and break free from the cycle of feeling unhappy at work. He emphasizes the importance of self-leadership and career advice at different stages of...2023-06-2631 minThe Small But Mighty Marketing PodcastCopywriting in 2023: 10 Tips, Examples, and AI's Intrusion: EP42 w/ Sara RosinskySend us a textJoin Josh Becerra as he interviews renowned copywriter Sara Rosinsky as they discuss copywriting for beginners in 2023. Gain valuable insights and master the art of persuasive writing with the top 10 tips and tricks shared by Sara. Explore the fundamental concepts of copywriting, learn from the best copywriting examples, and discover essential tools for copywriters. Dive into the fascinating intersection of AI and copywriting, and uncover how to become a successful copywriter. Whether you're a marketer, aspiring writer, or business owner, this interview provides actionable advice and valuable strategies to captivate your audi...2023-06-1229 minThe Small But Mighty Marketing PodcastHow The Rise of AI Will Affect Jobs and the Economy in 2023: EP41 W/ Steven RothbergSend us a textFull blog and transcript: Welcome to "How I Work" Episode 41 with Steven Rothberg, where we dive into the impact of artificial intelligence (AI) on jobs and the economy in 2023. Join us as we explore the insights of Steven Rothberg, an accomplished entrepreneur and Chief Visionary Officer of College Recruiter. With over 27 years of experience in the recruiting industry, Steven shares his valuable perspectives on the challenges and opportunities in this ever-evolving field.In this episode, Steven takes us on a journey through the transformative power of technology, specifically...2023-05-2933 minThe Small But Mighty Marketing PodcastB2B Demand Generation or Lead Generation in 2023? Ep 40 W/ Deanna ShimotaSend us a textRevamp your demand generation strategy with Deanna Shimota, CEO of GrowthMode Marketing. Learn how to map customer journeys, create behavioral campaigns and more. Discover the difference between demand and lead gen. Tune in to How I Work and boost sales with expert insights.Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today...2023-05-1228 min
The Small But Mighty Marketing PodcastHow to see SaaS Startup Success and Avoid Web Dev Mistakes: EP39 ft. Ken VermeilleSend us a textAre you looking to increase your productivity and avoid common web dev mistakes? Look no further than this How I Work interview with Josh Becerra and Ken Vermielle! In this video, we'll discuss the biggest developer time wasters and mistakes that SaaS founders make. From productivity mistakes to programming time wasters, Ken shares tips and tools for improving your workflow and achieving startup success. Whether experienced in web dev or a new SaaS founder, this video has something for everyone. Don't miss out on these valuable insights, and start optimizing your p...2023-05-0133 minThe Small But Mighty Marketing PodcastWorkplace Diversity, Recruitment, and Retention in 2023Send us a textFull transcript and blogMadeline joins Josh Becerra to discuss DEI in the workplace and discuss recruitment and retention tips in 2023.Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance. 2023-04-1022 minThe Small But Mighty Marketing PodcastPodcasts, Micro-Content, and Video Marketing: EP37 W/ Tamara ThompsonSend us a textTamara joins Josh Becerra in episode 37 to share her story of turning her passion for video production into a successful podcast and video marketing agency. Her expertise ranges from idea generation to podcast SEO and Youtube optimization, and she touches on the main points to acknowledge throughout the process. Plus:What is Micro-Content: Tactical, Practical, and PhilosophicalHow do you choose the right pieces of micro-content for your video marketingEveryone has a podcast these days - how do you make your podcast stand out and succeed?...2023-03-2034 minThe Small But Mighty Marketing PodcastTurning Pain Points into Startups: EP36 w/ Jenna ZengSend us a textJenna Zeng is a serial entrepreneur that specializes in business optimization through automation. She is the co-founder of a SaaS company, StaffNet, that allows business owners to focus on the things they’re truly passionate about while keeping their business organized.Jenna joins Josh Becerra to share how her experience in the industry brought her from pain points to developer meetings for successful startups. She strongly believes in coming from a place of service and a labor of love - her key to success is finding a problem people ar...2023-03-1317 minThe Small But Mighty Marketing PodcastBrand building in a Post-Truth World: EP35 w/ Scott BaradellSend us a textScott Baradell is a writer, entrepreneur, and seasoned c-suite executive with experience in journalism and PR. Scott is the CEO of his agency, Idea Grove, and is the author of “Trust Signals: Brand building in a post-truth world.”Scott joins Josh Becerra in episode 35 to discuss building brand trust in a world of fake news and gatekeeping. He shares the history of brand trust and gives an in-depth explanation of brand building in a post-truth world. Plus:The three kinds of trust signals: website, inbound, and...2023-02-2719 minThe Small But Mighty Marketing Podcast7 Tactics of Successful Leaders: EP34 W/ Karan Ferrell-RhodesSend us a textFull podcast and transcript: https://augurian.com/blog/how-i-work-karan-ferrell-rhodes/Karan Ferrell-Rhodes is the founder of Shockingly Different Leadership, a global human capital professional services firm that helps organizations quickly locate trusted expertise to get their “people projects” done. She is also the best-selling author of Lead at the Top of Your Game. Karan shares the 7 leadership tactics that drive differentiating value after researching over 10k high-potential leaders globally. She has found that the mechanics of leading are the same across all industries, and explains what those look like. Plus:Cha...2023-02-1326 minThe Small But Mighty Marketing PodcastLeading With Confidence: EP33 W/ Ramona ShawSend us a textRamona Shaw has expertise in leadership and executive coaching, and is a former VP of a global private equity firm, she leverages her experience to help new managers become leaders. She is a best-selling author, podcast host, and has developed a 12-week curriculum on the foundations of leadership.Ramona and Josh dove into the foundations of leadership and confidence. She shares how believing in each other and delegation are key attributes of an environment that fosters confidence, and how leadership responsibilities shift as your company evolves and...2023-01-3026 minThe Small But Mighty Marketing PodcastUnifying Your Marketing Channels & MarTech Consolidation: Ep 32 W/ Zeze PetersSend us a textZeze Peters is the founder and CEO of Beam.city, a unified advertising automation platform that uses artificial intelligence and algorithms to help businesses plan and optimize their ads, automatically.How I Work, Episode 32 with Zeze Peters (Beam.city)Zeze Peters is a rocket-scientist turned CEO who joined Josh Becerra to share how marketing truly is like rocket-science. He’s got over 20 years of experience in software, robotics, and applied AI and he has used it to gain a better understanding of what is missing in the Mar...2023-01-1613 minThe Small But Mighty Marketing PodcastShowing Up: Professionally and Authentically: EP31 W/ Nikki BradleySend us a textNikki Bradley is a brand strategist and authentic messaging expert who helps businesses and individuals build their brands, which she says, is simply your reputation. With over 20 years of experience in marketing, she founded Nichely, LLC a brand strategy and business growth advisory firm.Nikki sits down with Josh Becerra to challenge people to think less about getting in front of more eyes and more about how you’re showing up for the people that you’re already in front of. She also talks about the challenges and lessons she has learn...2023-01-0300 minThe Small But Mighty Marketing PodcastLeaning Into The Relational Side of Acquisitions: EP30 W/ Joe PergolizziSend us a textJoseph Pergolizzi is a business advisor and M&A broker with over 25 years of entrepreneurial experience. He has helped over 1,000 entrepreneurs successfully scale and exit their businesses throughout his career and has experience from small start-ups to some of the biggest household names today.Joseph and Josh Becerra discussed leaning into the relational side of acquisitions in episode 30 of How I Work. He has advises buyers and sellers to set everybody up for a successful transaction. He also shares what he has learned about the different types of...2022-12-1917 minThe Small But Mighty Marketing PodcastInstagram for Dummies: EP29 W/ Corey Walker (Author)Send us a text Corey Walker is the co-author of Instagram For Dummies and Instagram For Business For Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency where she helps businesses achieve success in the digital world.Corey sat down with Josh Becerra in episode 29 of How I Work to share the inside scoop on Instagram for Dummies and Instagram for Business for Dummies - both of which she co-authored. She also explains the im...2022-12-0525 minThe Small But Mighty Marketing PodcastAre Discounts Dead? EP28 W/ Andrew Forman (Givz)Send us a textAndrew Forman is the founder and CEO of Givz, an e-commerce marketing platform that provides a platform for brands and merchants to offer a replacement to traditional discounts. He worked in investment banking and was the treasurer of a non-profit before starting his own business combining the two – a social impact tech startup. Andrew joined Josh Becerra in episode 28 of How I Work to discuss the long term effects of discounts on your business and how they may actually be hurting more than helping. He goes into dep...2022-11-2119 minThe Small But Mighty Marketing PodcastBrand Fundamentals and Inclusive Responsibilities: EP27 w/ Kathy Guzmán GallowaySend us a textKathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world. She is the CEO at kgalloway consulting, where she helps startups to Fortune 500 organizations drive growth with strategy and innovation.Kathy joins Josh Becerra in episode 27 of How I Work to discuss the importance of taking over your career and getting back to the basics with your brand fundamentals. She emphasizes the importance of all members of the organization having tough conversations and a willingness to pe...2022-11-0733 minThe Small But Mighty Marketing PodcastPutting People First: ‘How I Work’ EP26 w/ Ashleigh Wilson (AuditMate)Send us a textAshleigh Wilson is the founder and CEO of AuditMate, the first-ever elevator auditing system built to empower property managers and owners to get the full value of their elevator maintenance contract. Ashleigh is a self-proclaimed elevator nerd that grew up in the industry, saw a need for improvement, and created it.Ashleigh joins Josh Becerra in episode 26 of How I Work to discuss putting people first, having empathy for your clients, focusing on people, then product, then profit. Ashleigh also explains the importance of aligning expectations with deliverables. Plus:2022-10-1019 minThe Small But Mighty Marketing PodcastPricing Doesn’t Mean Prices: ‘How I Work’ EP25 w/ Esra Kucukciftci (Pricing Innovations)Send us a textEsra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of the the Pricing Canvas™ and prior to founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses,How I Work, Episode 25 with Esra Kucukciftci (Pricing Innovations)Esra joins Josh Becerra in episode 25 of How I Work to explain why pricing doesn’t just mean “prices.” She explains pricing vs. pricing plans and further dives into the the three components of prici...2022-09-2640 minThe Small But Mighty Marketing PodcastThe Benefits of Influencer Marketing: 'How I Work' EP24 w/ Michael DiegoSend us a textMichael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run their business, grow, and monetize their personal brands. Michael has experience building teams, products, and businesses from the ground up all around the world, and much insight into the benefits of influencer marketing.Michael joins Josh Becerra in episode 24 of How I Work to discuss the benefits of influencer marketing and the importance of fostering relationships with influencers to ensure genuine and honest word-of-mouth marketing...2022-09-1226 minThe Small But Mighty Marketing PodcastThe Entrepreneurial Journey - Failure, Acquisitions, and Unicorns: EP23 w/ Andrew Davies (Paddle)Send us a textAndrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching.How I Work, Episode 23 with Andrew Davies (Paddle)Andrew joins Josh Becerra in episode 23 of How I Work to discuss his entrepreneurial journey and the failures, acquisitions, and unicorns that came with it. He shares the resources that helped him succeed including Patrick Lencioni’s book; “The Five Dysf...2022-08-2923 minThe Small But Mighty Marketing PodcastOne-Channel Distribution & Asynchronous Mentors: ‘How I Work’ EP22 with Bryan Clayton (GreenPal)Send us a textBryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace connecting homeowners with local lawn care professionals. He’s a dedicated entrepreneur who started in the landscaping industry, started a business that was later acquired, and proceeded to excel in tech.Bryan joins Josh Becerra in episode 22 of How I Work to discuss why he favors the one-channel approach to marketing, specifically in the early stages of a business, and the benefits of asynchronous mentors and le...2022-05-2323 minThe Small But Mighty Marketing PodcastStartup Acquisitions and Effective Testing: ‘How I Work’ EP21 with George Hadjiyanis (Launch Avenue)Send us a textGeorge Hadjiyanis founded Launch Avenue to lead small to mid-sized B2B organizations throughout early and growth stages. George is a SaaS and cloud marketing executive with over 20 years of experience in business development, marketing, and product management for B2B software and services companies.How I Work, Episode 21 with George Hadjiyanis (Launch Avenue)George joins Josh Becerra in episode 21 of How I Work to share how networking plays such a big role in being with SaaS companies from the beginning to acquisition - and d...2022-05-0220 minThe Small But Mighty Marketing Podcast“User-Manuals” and “Right-a-Lots”: ‘How I Work’ EP20 with Peter Zaballos (Authentic Brand)Send us a textPeter Zaballos is a Fractional CMO at Authentic Brand, a community of Fractional Chief Marketing Officers helping growing businesses build revenue and achieve healthy growth through a unique business model. Peter is a seasoned CMO that turned his 2.3 college GPA into a laundry list of SaaS success stories ranging from small tech startups to unicorns.Peter joins Josh Becerra in episode 20 of How I Work to give insight into his user manual, a one-page document that lists the things he expects of himself and of the people he works with – and th...2022-04-1122 min