Shows
FIR InterviewsAI and the Writing Profession with Josh BernoffJosh Bernoff has just completed the largest survey yet of writers and AI – nearly 1,500 respondents across journalism, communication, publishing, and fiction.
We interviewed Josh for this podcast in early December 2025. What emerges from both the data and our conversation is not a single, simple story, but a deep divide.
Writers who actively use AI increasingly see it as a powerful productivity tool. They research faster, brainstorm more effectively, build outlines more quickly, and free themselves up to focus on the work only humans can do well – judgement, originality, voice, and storytelling. The most advanced users repo...
2025-12-1058 min
For Immediate ReleaseAI and the Writing Profession with Josh BernoffJosh Bernoff has just completed the largest survey yet of writers and AI – nearly 1,500 respondents across journalism, communication, publishing, and fiction.
We interviewed Josh for this podcast in early December 2025. What emerges from both the data and our conversation is not a single, simple story, but a deep divide.
Writers who actively use AI increasingly see it as a powerful productivity tool. They research faster, brainstorm more effectively, build outlines more quickly, and free themselves up to focus on the work only humans can do well – judgement, originality, voice, and storytelling. The most advanced users repo...
2025-12-1058 min
The FIR Podcast Network Everything FeedAI and the Writing Profession with Josh BernoffJosh Bernoff has just completed the largest survey yet of writers and AI – nearly 1,500 respondents across journalism, communication, publishing, and fiction.
We interviewed Josh for this podcast in early December 2025. What emerges from both the data and our conversation is not a single, simple story, but a deep divide.
Writers who actively use AI increasingly see it as a powerful productivity tool. They research faster, brainstorm more effectively, build outlines more quickly, and free themselves up to focus on the work only humans can do well – judgement, originality, voice, and storytelling. The most advanced users repo...
2025-12-1058 min
For Immediate Release PodcastAI and the Writing Profession with Josh Bernoff - FIR InterviewJosh Bernoff has just completed the largest survey yet of writers and AI – nearly 1,500 respondents across journalism, communication, publishing, and fiction. We interviewed Josh for this podcast in early December 2025. What emerges from both the data and our conversation is not a single, simple story, but a deep divide. Continue reading: https://www.firpodcastnetwork.com/for-immediate-release/
2025-10-1258 min
The Jim Rutt ShowEP 285 Josh Bernoff on AI, Writing, and ThinkingJim talks with Josh Bernoff, author of Writing Without Bullshit, about the impact of AI on writing education and professional writing. They discuss Josh's background and career, Stephen Lane's recent op-ed arguing that AI should take over writing mechanics, problems with AI-generated writing, the role of writing in thinking, ChatGPT's "deep research," Jim's ScriptHelper project, the decline in math & navigation skills, the importance of memos for corporate decision-making, literacy as a fundamental life skill, Ethan Mollick's approach to AI in education, writing as art, the PowerPoint problem, the Idiocracy scenario, and much more.
Episode Transcript
"Could AI Replace the Teaching of...
2025-02-1852 min
Everything Thought LeadershipETL – Helping Business Book Authors Succeed: Josh BernoffJosh Bernoff, former Forrester SVP of Idea Development, helps business and other non-fiction authors develop compelling books. He has collaborated on more than 50 books.
Over his 20 years at Forrester, Josh covered the technological transformation of the television and other media sectors. He also edited two books and co-authored three of us his own, including the bestselling book on social media, “Groundswell.”
Because books are a key piece of thought leadership marketing, Josh brings a valuable perspective to Everything Thought Leadership. Today, he speaks with ETL Host Bob Buday about his career in thought leadership, the keys to a productive thought lead...
2024-12-1346 min
My Blog » lowe15Download/Read EPUB Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff any formatLink To Download : https://recomendedbook.com/?book=1422155633 To Read or Download Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff Available versions: EPUB, PDF, MOBI, DOC, Kindle, Audiobook, etc. Reading Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business Download Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business […]
2024-10-0500 min
book to read nowRead online Writing Without Bullshit: Boost Your Career by Saying What You Mean By Josh Bernoff (Author) Full Episodehttps://fourkingyonko.trustedmedianow.top/62477153 . Click This Link To Access Writing Without Bullshit: Boost Your Career by Saying What You Mean by Josh Bernoff (Author) Book Supports all formats, Such as: EPUB, PDF , AZW3, MOBI, IBA, & RTF Book Title: Writing Without Bullshit: Boost Your Career by Saying What You Mean Book Author: Josh Bernoff (Author) Book Rating: 9+ ratings Powered by Firstory Hosting
2024-08-2100 min
Making Bank®️Beyond The Startup: Entrepreneurial Success Tips #MakingBank #S8E44Welcome back to Making Bank. In today’s episode, we have a compilation of previous episodes with Stefan Georgi, Craig Ballantyne, Trav Lubinsky, David Wood, Drew Manning, Rob Dial, Michael Bernoff, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success. (3:02) Stefan Georgi Truly understanding your customer on a deep level is crucial, arguably the most important step. Often, we assume we already know our market, so we skip the research. However, diving in and peeling back the layers will provide invaluable insights. (7:30) Craig Ballantyne The essence of the "Perfect Week Formula" can...
2024-05-1847 min
Making BankBeyond The Startup: Entrepreneurial Success Tips #MakingBank #S8E44Welcome back to Making Bank. In today’s episode, we have a compilation of previous episodes with Stefan Georgi, Craig Ballantyne, Trav Lubinsky, David Wood, Drew Manning, Rob Dial, Michael Bernoff, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.
(3:02) Stefan Georgi
Truly understanding your customer on a deep level is crucial, arguably the most important step. Often, we assume we already know our market, so we skip the research. However, diving in and peeling back the layers will provide invaluable insights.
2024-05-1847 minMaking BankBeyond The Startup: Entrepreneurial Success Tips #MakingBank #S8E44Welcome back to Making Bank. In today’s episode, we have a compilation of previous episodes with Stefan Georgi, Craig Ballantyne, Trav Lubinsky, David Wood, Drew Manning, Rob Dial, Michael Bernoff, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.
(3:02) Stefan Georgi
Truly understanding your customer on a deep level is crucial, arguably the most important step. Often, we assume we already know our market, so we skip the research. However, diving in and peeling back the layers will provide invaluable insights.
2024-05-1845 min
Making Bank®️Beyond The Startup: Entrepreneurial Success Tips #MakingBank #S8E44Welcome back to Making Bank. In today’s episode, we have a compilation of previous episodes with Stefan Georgi, Craig Ballantyne, Trav Lubinsky, David Wood, Drew Manning, Rob Dial, Michael Bernoff, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success. (3:02) Stefan Georgi Truly understanding your customer on a deep level is crucial, arguably the most important step. Often, we assume we already know our market, so we skip the research. However, diving in and peeling back the layers will provide invaluable insights. (7:30) Craig Ballantyne The essence of the "Perfect Week Formula" can...
2024-05-1845 minMaking Bank®️Beyond The Startup: Entrepreneurial Success Tips #MakingBank #S8E44Welcome back to Making Bank. In today’s episode, we have a compilation of previous episodes with Stefan Georgi, Craig Ballantyne, Trav Lubinsky, David Wood, Drew Manning, Rob Dial, Michael Bernoff, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success. (3:02) Stefan Georgi Truly understanding your customer on a deep level is crucial, arguably the most important step. Often, we assume we already know our market, so we skip the research. However, diving in and peeling back the layers will provide invaluable insights. (7:30) Craig Ballantyne The essence of the "Perfect Week Formula" can...
2024-05-1845 minMaking Bank®️Dreams To Deals: Navigating Success #MakingBank #S8E39Welcome back to Making Bank. In today’s episode, we have a compilation of previous episodes with Erik Van Horn, Cody Sperber, Phil Jones, Michael Bernoff, Aaron Stokes, Phillip Stutts and Nir Eyal, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success. (3:09) Erik Van Horn Franchising gives you the Playbook but also the secret to it is getting in with the In Crowd the franchisees that are killing it and learning from them that's really how you shortcut the speed to profitability the speed to having you know significant net worth. (8:56) Cody...
2024-04-1450 minMaking BankDreams To Deals: Navigating Success #MakingBank #S8E39Welcome back to Making Bank. In today’s episode, we have a compilation of previous episodes with Erik Van Horn, Cody Sperber, Phil Jones, Michael Bernoff, Aaron Stokes, Phillip Stutts and Nir Eyal, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.
(3:09) Erik Van Horn
Franchising gives you the Playbook but also the secret to it is getting in with
the In Crowd the franchisees that are killing it and learning from them that's really how you shortcut the speed to profitability the...
2024-04-1450 minMaking Bank®️Dreams To Deals: Navigating Success #MakingBank #S8E39Welcome back to Making Bank. In today’s episode, we have a compilation of previous episodes with Erik Van Horn, Cody Sperber, Phil Jones, Michael Bernoff, Aaron Stokes, Phillip Stutts and Nir Eyal, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success. (3:09) Erik Van Horn Franchising gives you the Playbook but also the secret to it is getting in with the In Crowd the franchisees that are killing it and learning from them that's really how you shortcut the speed to profitability the speed to having you know significant net worth. (8:56) Cody...
2024-04-1448 min
Making Bank®️Dreams To Deals: Navigating Success #MakingBank #S8E39Welcome back to Making Bank. In today’s episode, we have a compilation of previous episodes with Erik Van Horn, Cody Sperber, Phil Jones, Michael Bernoff, Aaron Stokes, Phillip Stutts and Nir Eyal, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success. (3:09) Erik Van Horn Franchising gives you the Playbook but also the secret to it is getting in with the In Crowd the franchisees that are killing it and learning from them that's really how you shortcut the speed to profitability the speed to having you know significant net worth. (8:56) Cody...
2024-04-1448 minMaking BankDreams To Deals: Navigating Success #MakingBank #S8E39Welcome back to Making Bank. In today’s episode, we have a compilation of previous episodes with Erik Van Horn, Cody Sperber, Phil Jones, Michael Bernoff, Aaron Stokes, Phillip Stutts and Nir Eyal, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.
(3:09) Erik Van Horn
Franchising gives you the Playbook but also the secret to it is getting in with
the In Crowd the franchisees that are killing it and learning from them that's really how you shortcut the speed to profitability the...
2024-04-1448 min
Timeless LeadershipEpisode 63: Build a Better Business Book with Josh BernoffIf you’ve ever thought about writing a book, this is for you. If you’ve ever read a business book and wondered what goes into it, this is for you.Josh Bernoff helps nonfiction authors succeed. He’s been doing it with a high degree of success himself and has documented how you can in his latest book: Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters (Amplify 2023).He brings us on a journey of the struggles and rewards of writing a book, including everything from being a pantse...
2024-01-0841 min
LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed057 Essential Tips on How to Write a Business Book that Matters with Josh BernoffEssential Tips on How to Write a Business Book that Matters with Josh BernoffConnect with Josh on LinkedIn:https://www.linkedin.com/in/joshbernoff/https://bernoff.com/Originally aired Tuesday, June 20, 2023.To see the list of upcoming interviews, visit:https://www.mellermarketing.com/upcoming-live-interviewsWATCH on YouTube:https://www.youtube.com/watch?v=BsY-fuVu8Ws https://www.mellermarketing.com/checklistsDownload a *free* LinkedIn Checklist (or 2, or 3...)Checklists for Course Creators, Speakers, Solopreneurs, Coaches, Podcasters & Authors
2023-12-2747 minMaking Bank®️From Idea To Income: The Entrepreneur’s Playbook #MakingBank #S8E23Welcome back to Making Bank. On today’s episode, we have a compilation of previous episodes with Daymond John, Philip Stutts, David Wood, Drew Manning, Rob Dial, Cody Sperber and Michael Bernoff and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success. (2:51) Daymond John Only tell people things about you that are easily digestible. This is because first impressions are very important. You do not want to bombard people with unnecessary details on the first meeting. Make sure you have an interesting reputation so that you can build a strong network. (8:07) Phillip Stutt...
2023-12-2444 minMaking BankFrom Idea To Income: The Entrepreneur’s Playbook #MakingBank #S8E23Welcome back to Making Bank. On today’s episode, we have a compilation of previous episodes with Daymond John, Philip Stutts, David Wood, Drew Manning, Rob Dial, Cody Sperber and Michael Bernoff and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.
(2:51) Daymond John
Only tell people things about you that are easily digestible. This is because first impressions are very important. You do not want to bombard people with unnecessary details on the first meeting. Make sure you have an interesting reputation so that you...
2023-12-2444 minMaking BankFrom Idea To Income: The Entrepreneur’s Playbook #MakingBank #S8E23Welcome back to Making Bank. On today’s episode, we have a compilation of previous episodes with Daymond John, Philip Stutts, David Wood, Drew Manning, Rob Dial, Cody Sperber, and Michael Bernoff and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.
(2:51) Daymond John
Only tell people things about you that are easily digestible. This is because first impressions are very important. You do not want to bombard people with unnecessary details on the first meeting. Make sure you have an interesting reputation so that you...
2023-12-2443 min
Making Bank®️From Idea To Income: The Entrepreneur’s Playbook #MakingBank #S8E23Welcome back to Making Bank. On today’s episode, we have a compilation of previous episodes with Daymond John, Philip Stutts, David Wood, Drew Manning, Rob Dial, Cody Sperber, and Michael Bernoff and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success. (2:51) Daymond John Only tell people things about you that are easily digestible. This is because first impressions are very important. You do not want to bombard people with unnecessary details on the first meeting. Make sure you have an interesting reputation so that you can build a strong network. (8:07) Phillip Stutt...
2023-12-2443 minMaking Bank®️From Idea To Income: The Entrepreneur’s Playbook #MakingBank #S8E23Welcome back to Making Bank. On today’s episode, we have a compilation of previous episodes with Daymond John, Philip Stutts, David Wood, Drew Manning, Rob Dial, Cody Sperber, and Michael Bernoff and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success. (2:51) Daymond John Only tell people things about you that are easily digestible. This is because first impressions are very important. You do not want to bombard people with unnecessary details on the first meeting. Make sure you have an interesting reputation so that you can build a strong network. (8:07) Phillip Stutt...
2023-12-2443 min
Thinking With Mitch JoelSPOS #908 – Josh Bernoff On The State Of Business Books (And Writing One)Welcome to episode #908 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #908. When I think about business books... from writing one to the ideas within them, to how the business of writing book works, I think of Josh Bernoff. His latest book, Build a Better Business Book - How to Plan, Write, and Promote a Book That Matters, highlights his deep understanding of the intricate process of crafting impactful business literature, and how to make it successful. His approach is direct, and uniquely hands-on. H...
2023-12-031h 09
Partnership UnpackedHow To Drive Successful Content Partnerships with Josh BernoffOne of the keys to successful partnerships is the creation of great content. You might not always equate partnerships with content, but the fact is, the partnership space is filled with content-filled satellites such as onboarding, case studies, pitches, white papers, reports, sales introductions, books, and of course the more obvious rockets such as blog posts, eBooks and webinars. Each one an opportunity to partner with a colleague within your organization, or a partnership leader from another brand. How can we ensure these content partnerships succeed? ...
2023-11-2036 min
Leveraging Thought LeadershipWriting a Better Business Book | Josh Bernoff | 531A lot of thought leaders have written books, eager to get their insights out into the world. Yet many start the task without having a well-defined plan for what comes next! Our guest today has literally written the book on writing thought leadership books! "Build a Better Business Book: How to Plan, Write and Promote a Book That Matters" is the work of the amazing Josh Bernoff, and we can't think of a better person to help nonfiction authors succeed. In order to help authors find success, they first have to understand what that means to them. Josh...
2023-11-1620 min
What Next?AI and the Future of the Author: how human intelligence meets artificial intelligence in the world of writingJosh Bernoff, former senior leader at Forrester, best-selling author of 'Groundswell' with Charlene Li, and ‘Build a Better Business Book’ on the relationship between ChatGPT and the book writer. The author of eight business books - he also calls himself a ‘midwife’ of 50 titles on some of the most powerful ideas in the genre – argues that books will continue to matter even if the way they may be created and distributed might change. And while AI may replace hack writers, it will never replace human intelligence, the wit and character of great writing. His mantra is ‘Be paranoid early’ as AI continues t...
2023-11-1038 min
The Extraordinary Business Book ClubEpisode 387 - Build a Better Business Book with Josh Bernoff "Unless you have a way to differentiate, then you don't really have any sort of justification for putting out yet another book." There's not much Josh Bernoff doesn't know about writing business books. And he knows that differentiation is everything. Whether it's your unique perspective or a groundbreaking solution, finding your distinctive edge makes all the difference. He also encourages authors to think of their book as a pivotal part of a larger ecosystem - and to create a sense of immediacy right up front to capture engagement. This conversation is a treasure t...
2023-10-3035 min
Get Your Book Seen and SoldBoost Your Book Promotion Efforts, Hybrid Publishing & More…Josh Bernoff’s tagline is: I help non-fiction authors succeed. The perfect guest for us at Get Your Book Seen and Sold Podcast!Josh has authored, coauthored, or ghostwritten eight business books. His latest titled, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. Josh works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has collaborated on more than 50 nonfiction books.You can find Josh at Bernoff.comIn this podcast interview:** Josh shares his 5 step process to help authors succeed in...
2023-10-2628 min
Leadership, Brand Strategy & Transformation - Minter DialogueBuild a Better Business Book with bestselling author Josh BernoffMinter Dialogue with Josh BernoffJosh Bernoff is the author, coauthor, editor or ghostwriter of eight business books. He's published "Writing Without Bullshit" which Toronto's Globe and Mail called, "a Strunk and White for the modern knowledge worker." He was the coauthor with Charlene Li of "Groundswell" which was a BusinessWeek best seller. His latest book, and the main subject of our discussion, is “Build a Better Business Book, How to Plan, Write and Promote a Book That Matters.” We discuss the why and how of writing a business book, some super valuable tips around how to posi...
2023-09-101h 03
Leadership NOW with Dan PontefractBuild a Better Business Book with Josh BernoffJosh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he collaborated have generated more than $20 million for their authors.
Josh’s most recent book is "Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters." He is also the author of "Writing Without Bullshit: Boost Your Career by Saying What You Mean" and the co-author of "Groundswell: Winning in a World Transformed by Social Technologies." He has authored, coauthored, or ghostwritten an additional eight business books.
Josh works closely with nonfiction authors as an advisor, coach, ed...
2023-09-0834 min
The Marketing Book PodcastThe State of Marketing Books with Josh BernoffA conversation about the current state of marketing books with Josh Bernoff. Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify. Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books. Book projects on which he has collaborated have g...
2023-08-2837 min
RogueHow to Tell an Effective Narrative with Josh BernoffConnect with Josh
Josh Bernoff Website
Josh's Free Downloads
Twitter
Facebook
Linkedin
2023-08-2426 min
RogueHow to Tell an Effective Narrative with Josh Bernoff
Connect with Josh
Josh Bernoff Website
Josh’s Free Downloads
Twitter
Facebook
Linkedin
2023-08-2426 min
The Marketing Book Podcast449 Build A Better Business Book by Josh BernoffBuild a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff About the Book: Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence? Definitely. But don't start by piling up words. Instead, focus on the story. What urgent problem does your reader face? How can they solve it? And what journey...
2023-08-181h 07
Believe you can because you can!Boosting Visibility through Book Publishing with Josh Bernoff (#586)Today, we’re honored to have Josh Bernoff on our podcast. Josh is an established figure in the content marketing realm, with a keen interest in book publishing as a potent strategy for expanding your reach and influence. Books remain a powerful form of content marketing. When done right, they can significantly increase the visibility of…
2023-07-2944 min
The FuturistsWHAT DOES IT ALL MEAN?Josh Bernoff’s entire career as an analyst and author has been focused on the future. In this episode The Futurists discuss forecasting: What is the difference between strategic insight and tactical decisions? Why is is so difficult to predict the timing of forecasts? Why organizations have a bias towards the status quo, and why futurists have a bias towards change. Josh explains how summarizing “What It Means” can bring a liberating clarity to forecasts and strategic plans.
2023-07-2857 min
Winfluence - The Influence Marketing PodcastHow to Build a Better Business BookFrom time to time people find out in conversation that I’m a published author. It’s a monicker and fact that sits in my social media bios and certainly something I say proudly on my website and such, but it’s not something that typically comes up on conversation. When it does, I get asked a lot of questions about it.Writing a book certainly had a big impact on my professional credibility and personal brand. Though anyone with an idea and the Internet, and maybe a little bit of money, can self-publish, all three of my boo...
2023-07-2536 min
Book Marketing MentorsHow to Best Plan, Write, and Promote a Book That Matters - BM379Want to plan, write and promote a book that matters?With eight awe-inspiring business books under his belt, Josh Bernoff reveals his top-secret strategies for success in this week's podcast interview. Prepare to be amazed as he emphasizes the paramount significance of collecting captivating stories and debunks the myth that writing is the only focus of the job. But that's not all - Josh introduces the groundbreaking PQRST book promotion method. This game-changing strategy involves calculated Positioning, stimulating Questioning, ingenious Tactics, fearless Reaching, awe-inspiring Shareable content, and perfect Timing. By implementing...
2023-07-1924 min
Steer Your Career PodcastEp 65: Unveiling the Path of Career Shift: An Interview with Josh BernoffIn this episode, I am joined by Josh Bernoff who shares how he transitioned from being a corporate analyst to an author. We discussed his background in academia and how his openness to every opportunity led him to discover his passion for writing. We also touched on the challenges one can face when shifting careers and valuable tips on how you can plan for your own transition. If you find yourself at a crossroads, uncertain about whether a career shift is an appropriate path for you, or unsure of where to begin, you have come to the r...
2023-07-1236 min
CXOTalkCXO's Guide to Effective Storytelling in Business#storytelling #communication #writing #empathy In Episode #794 of CXOTalk, we explore storytelling in business with Josh Bernoff, a seasoned ghostwriter, industry analyst, and business strategist. Josh explains how stories can drive business success, and how empathy can transform intellectual ideas into emotionally resonant narratives.This episode presents the challenges technology leaders face in storytelling, the significance of a robust product story, and the universal appeal of visual storytelling. Josh explains how to manage executive bias in data storytelling, crafting stories with data, addressing salespeople's resistance to storytelling, and the foundational role of empathy in effective storytelling.Topics in...
2023-07-0743 min
The Duct Tape Marketing PodcastHow To Write A Business Book That MattersIn this episode of the Duct Tape Marketing Podcast, I interview Josh Bernoff. He is the bestselling author or ghostwriter of eight business books and contributed to 50 book projects that have generated over $20 million for their authors. Josh was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business. His most recent book: Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, is a guide for authors who want to create impact in their business books. More About Josh Bernoff: Get your copy of Build a...
2023-07-0524 min
In Clear FocusIn Clear Focus: Build A Better Business Book with Josh BernoffIN CLEAR FOCUS: Josh Bernoff, author of "Build a Better Business Book," shares insights about writing and publishing successful business books. Josh offers tips for planning, outlining chapters, and eliminating writer's block. He discusses co-authoring, ghostwriting, and publishing models. Josh also provides expert advice on promotion and timing marketing efforts effectively. For readers and aspiring authors alike, this is a rare opportunity to hear from an accomplished industry insider.
2023-07-0441 min
Streamlined Solopreneur: Helping Solopreneurs Build Systems So They Can Take Time OffYou're Writing Your Business Book Wrong with Josh BernoffWe live in an age where everything needs to be fast, easy, and in high volume. I’ve seen people say, “I’m going to write 8 books this year.” Josh Bernoff thinks that’s a load of crap. See, if you want to write a good book, just like anything of quality, you need to spend time on it. Josh’s new book, Build a Better Business Book, is a master class on how to do that. And today, he’s giving us the best parts of that book. In the PRO show, things get real as we talk more about the...
2023-07-0348 minStreamlined Solopreneur: Helping Solopreneurs Build Systems So They Can Take Time OffYou're Writing Your Business Book Wrong with Josh BernoffWe live in an age where everything needs to be fast, easy, and in high volume. I’ve seen people say, “I’m going to write 8 books this year.” Josh Bernoff thinks that’s a load of crap. See, if you want to write a good book, just like anything of quality, you need to spend time on it. Josh’s new book, Build a Better Business Book, is a master class on how to do that. And today, he’s giving us the best parts of that book. In the PRO show, things get real as we talk more about the...
2023-07-0348 min
Marketing Over CoffeeBuild a Better Business BookIn this Marketing Over Coffee: Learn about how (and even if!) you should write a business book, from author and former analyst Josh Bernoff Direct Link to File Brought to you by our sponsors: Bloomreach and Issuu Buy Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, on Amazon Moving into books in 2015 after 20 years at Forrester Should you even write a book? Why story elements are required Avoiding Title Hell "This is the first book...
2023-06-3038 min
Thrive LouD with Lou DiamondJosh BernoffJosh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he has collaborated have generated over $20 million for their authors. His most recent book is Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters – A Comprehensive Guide for Authors (Amplify, 2023). Fifty successful authors have endorsed the book. Daniel Pink said “If you’re serious about writing a business book that matters, then look no further.” He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. Josh writes a blog pos...
2023-06-2828 min
Conversations About CollaborationEpisode 81: Build a Better Business Book With Josh BernoffMy friend Josh Bernoff returns today to talk about his excellent new release, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters.
2023-06-2728 min
Shareable Guest ClubEvery good book is a storybook with Josh BernoffSHOW NOTES About Josh Bernoff Josh Bernoff is the bestselling author or ghostwriter of eight business books. He contributed to 50 book projects that have generated over $20 million for their authors. Josh was senior vice president, idea development at Forrester Research, where he spent 20 years, and was at one time the most quoted technology analyst in the country. Josh dropped out of the Ph.D. program in mathematics at MIT to get into tech startups at age 22. Something you should read… Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and MoviePass―Lessons in Disruption by […]
2023-06-2643 min
Shareable Guest ClubEvery good book is a storybook with Josh BernoffSHOW NOTES About Josh Bernoff Josh Bernoff is the bestselling author or ghostwriter of eight business books. He contributed to 50 book projects that have generated over $20 million for their authors. Josh was senior vice president, idea development at Forrester Research, where he spent 20 years, and was at one time the most quoted […]
2023-06-2643 min
The Original Shareable Podcast (2017-2023)Every good book is a storybook with Josh BernoffSHOW NOTES About Josh Bernoff Josh Bernoff is the bestselling author or ghostwriter of eight business books. He contributed to 50 book projects that have generated over $20 million for their authors. Josh was senior vice president, idea development at Forrester Research, where he spent 20 years, and was at one time the most quoted technology analyst in the country. Josh dropped out of the Ph.D. program in mathematics at MIT to get into tech startups at age 22. Something you should read… Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and MoviePass―Lessons in Disruption by […]
2023-06-2643 min
Talking About MarketingStrategic Alignment And Customer ObsessionAll the research says empowered employees make a huge and positive impact on businesses but the concept scares the living daylights out of owners and managers. That's why, smart speakers and authors like Josh Bernoff and Stan McChrystal, change the language to terms like Strategic Alignment And Customer Obsession. It's more palatable to the C Suite! We unpack this in the Principles section of the podcast. Meanwhile, a random playing of an old Tom Waits song gave Steve cause to pause and reflect on how rarely he stops to pause and reflect.
2022-12-1243 min
Talking About MarketingWriting Without BSIn this episode of Talking About Marketing, we discuss how to be clearer and more engaging in our communication; in short, writing without BS. It's funny how fluffery creeps into business writing, whether that's internal messages, emails to clients, or advertising. Instead of being one human talking to another, some switch flicks inside us when we try to write in business settings and suddlenly we lean in to leverage the low hanging fruit as we pivot to think outside the box so we can be disruptive! For our first segment, however, Steve taps i...
2022-10-1734 min
The Selfish Gift - Go public with your purposeHow to Lay a Strong Foundation for Your Book, with Josh Bernoff, Publishing Consultant and Author of Writing Without BullshitSo you've decided to write a nonfiction book, but how do you get started when you don't even know what square one looks like? Today's guest offers a wealth of useful advice on how to lay a strong foundation for your book and avoid costly, time-wasting mistakes. Josh Bernoff is a freelance ghostwriter, editor, publishing consultant, and the author of four books, including Writing Without Bullshit: Boost Your Career by Saying What You Mean. A former analyst and SVP at Forrester Research, Josh also delivers workshops on how to write with clarity for companies like Netflix, Disney, GE, Salesforce...
2022-06-291h 10
Heul nicht, mach doch!Nutzungsverhalten im Netz - von Kreatoren und LurkernDies ist ein Ausschnitt aus einer Session der Heul nicht, mach doch! Abschlussklasse. In diesem Teil geht es um zwei verschiedene Arten, die verschiedenen Nutzer:innen im Netz zu klassifizieren. Im Buch Groundswell (siehe letzte Folge) werden sechs verschiedene Typen beschrieben, die 90-9-1-Regel nach Nielsen nutzt nur 3. Wir besprechen die Typen, ordnen uns selber bei verschiedenen Technologien und Plattformen in Nutzungstypen ein und machen einen kleinen Exkurs in die Welt der parasozialen Interaktion und Beziehung.
Timestamps:
00:37 6 Stufen laut Groundswell: Von Kreatoren bis zu den Inaktiven
10:03 Die 90-9-1 Pyramide
11:30...
2021-05-1328 minHeul nicht, mach doch!Groundswell - oder: wie sozial wir das Internet nutzenDies ist ein Ausschnitt aus einer Session der Heul nicht, mach doch! Abschlussklasse. Wir sprechen über die Groundswell-Theorie aus 2008, welche Groundswell-Technologien und -Beispiele wir in unserem Alltag nutzen und wie es aktuell um die Theorie steht.
Timestamps:
01:01 Groundswell
04:30 Beispiele für den Groundswell
10:27 Groundswell-Technologien
18:28 Groundswell - 10 Jahre später
Zugehörige Literatur:
Charlene Li und Josh Bernoff (2008): Groundswell
Josh Bernoff (2018): Ten years of the Groundswell (Medium.com)
Sonstige Links:
Notion-Dashboard zum MOOC
Instagram: @heulnichtmachdoch
Wochenmail abonni...
2021-05-1324 min
Joseph Jaffe is Not FamousA Smorgasbord of CommunityEver wanted to know what a buffet of thought leaders looks like?Your curated plate will be served up to you CoronaTV style. A dollup of Moshe Engelberg. A spoonful of Wesley Faulkner. A serving of Geoff Cottrill. A handful of Josh Bernoff. And a pinch of Tricia Benn.Each of my 5 guests will introduce the topic of their choice and then collectively, we’ll discuss over egg-timed 5 minutes. I don’t know the topics in advance; nor do I necessarily want to know them.Plus I’ll show you the best of the we...
2021-01-151h 13
Something You Should KnowSYSK Choice: How to Be a Top Performer & Great Writing HacksHave you ever watched someone blow out the candles on a birthday cake and wondered, “Do I really want to eat cake after someone blew and spit all over it?” I have -even long before Covid-19. So I start this episode with a look at the risks of eating that cake once the candles are out. http://foodnetwork.wikia.com/wiki/Food_DetectivesA lot has been written about peak performance. There are books, articles, podcasts, seminars, speeches, and many gurus all claiming to know the magical steps to achieving high performance in your career. So, who’s righ...
2021-01-0945 minConversations About CollaborationEpisode 10: Clarity and Collaboration With Josh BernoffBest-selling author Josh Bernoff is today’s guest on the pod. His book Writing Without Bullshit is a modern-day classic. We talk about the merits of working for a large organization vs. being an independent. We also explore the relationship between clarity and effective collaboration.
2020-12-2921 minJoseph Jaffe is Not FamousSocial Media Broke America. Here's how to fix itJosh Bernoff is the other half of Groundswell, which in my opinion sits in a very exclusive subset of seminal books that defined a time. The others? Wisdom of Crowds. The Tipping Point. The Cluetrain Manifesto. There are others, but this gives you an idea of how excited I am to welcome him to CoronaTV today.Oh and he just penned an article in the Boston Globe which appeared over the weekend. It’s called "Social Media broke America. Here's how to fix it."At least someone is paying attention and at the wheel!...
2020-12-211h 46
The Scripted PodcastThe Scripted Podcast: Writing Without Bullshit with guest Josh BernoffOur guest on The Scripted Podcast today is Josh Bernoff. Josh has co-authored three books on business strategy, including the best seller Groundswell. He studied mathematics in the Ph.D program at MIT, was the the Senior Vice President in Idea Development at Forrester Research and He’s here today to talk about his book Writing Without Bullshit, which is a guide to clarity and concision in writing.
2020-11-1200 min
The Two Marketeers PodcastIt's a peacock thingThe Two Marketeers dive into the 'Lipstick Effect' and brands that will weather the storm.
For reference:
Article - Psychology Today: The Lipstick Effect: How Boom or Bust Effects Beauty
Book - MARKETING IN THE GROUNDSWELL by Charlene Li, Josh Bernoff
2020-10-0836 min
Your Digital Marketing Coach with Neal SchafferWhy Every Entrepreneur Should Publish a Book [Josh Steimle Interview]If you want to yield influence in digital and social media you need to become a content creator. Not all content has the same longevity or impact, but if you wanted to make the biggest bang for your buck and create the most impactful content that can help drive your business, a book is the answer. You'll find out why in this interview with published author, speaker, and entrepreneur Josh Steimle who will share with you the why as well as how to get started, how to keep going and not burn out, and how to leverage your book t...
2020-10-0244 min
Making Bank®️Top Mindset Tips and Strategies to Get Through COVID-19 #MakingBank S4E43MAKING BANK is now a weekly YouTube TV show - iTunes Podcast uncovering the Mindset and Success Strategies of the Top 1% so You Can Amplify Your Life & Business.Subscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe=== SUMMARY === 🚨🚨🚨I have a power packed show for you this week on season 4 episode 43 of Making Bank. I know we are all going through tough times right now with businesses shuttering, employees being laid off, and many people not knowing where their next paycheck is going to come from. It’s important that we stick toget...
2020-04-2634 min
Making Bank®️Eliciting Emotional Engagement with guest Michael Bernoff #MakingBank S4E34MAKING BANK is now a weekly YouTube TV show - iTunes Podcast uncovering the Mindset and Success Strategies of the Top 1% so You Can Amplify Your Life & Business.Subscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe=== SUMMARY === 🚨🚨🚨Michael Bernoff joins us today on Season 4 Episode 34 of the Making Bank Podcast to talk about the importance of communication and breaking out of your average. After growing up in smalltown New Jersey Michael quickly became one of the best salesmen in the world by improving his relationship with himself and mastering the art of co...
2020-02-2334 min
The B2B Revealed PodcastWriting WellJosh Bernoff is the author of a stellar book called Writing Without Bullshit: Boost Your Career by Saying What You Mean. The book is focused on making everyone a better writer in business. Most importantly, due to Josh's background in the technology sector, he has a lot of history with an industry that produces arguably the most jargon, poorly written emails, blog posts, and messaging of any business sector. This episode centers on different examples of how people can improve their business writing, report writing, and emails, alongside many other great writing topics. In This E...
2019-09-1840 min
CXOTalkHow to Write a Business Book with Josh Bernoff, Without BullshitWriting a business book is hard, from deciding on the topic to creating logic, story, and case studies. A best-selling author and ghost writer, Josh Bernoff, shares his advice on how to plan, write, and sell a business book.
2019-02-2242 min
Unthinkable with Jay AcunzoResonance vs. Reach | Jack Conte, CEO of Patreon | Season 5 PremiereA plea about creativity in the workplace, and a brief exploration of the evolution of the internet to learn why we should change how we communicate our value to others as creators. We're joined by Patreon's CEO, Jack Conte, as well as a collection of creative voices: Chase Jarvis (CEO of CreativeLive), Deb Aoki (Sr. Experience Designer, Adobe), Josh Bernoff (author, editor, and blogger at Without Bullshit), Juliana Casale (Head of Marketing, CrazyEgg), Angela Schneider (writer and photographer), Macaela Vandermost and Corey Fanjoy (both from Newfangled Studios).
JOIN THE NEWSLETTER to get weekly inspiration and insights to...
2019-02-0419 min
The Smarty Pants Book Marketing PodcastEpisode 100 - Pop the CorkIn this podcast Chris and Becca toast the first 100 episodes of the Smarty Pants Book Marketing Podcast by reminiscing about their favorite guests and shows, talking about where the podcast is headed in the next 100 episodes, and celebrating a nod from Digital Book World. The podcast closes with an invitation for listeners to give input about where the next 100 episodes should go. And don't miss the special announcement at the end of the show notes. Show Notes & Links: Nominees for Best Use of Podcasting for Book Marketing Award (Digital Book World annual awards...
2018-09-1626 min
The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs177: Streamline and Clarify Your Writing to Make It More Powerful with Josh Bernoff
Josh is the author of four books, including Writing Without Bullshit. He is frequently quoted in major publications like the New York Times and the Wall Street Journal. He’s also given keynote speeches at major conferences on television, music, marketing, and technology all over the world.
Josh spent his whole life focusing on his two talents, math and writing. He wanted to make good money, so he put most of his emphasis on his math talents. But he was always interested in writing.
When he became an analyst at Forrester Research about 20 ye...
2018-02-2329 min
The Publishing Profits Podcast177: Streamline and Clarify Your Writing to Make It More Powerful with Josh BernoffJosh is the author of four books, including Writing Without Bullshit. He is frequently quoted in major publications like the New York Times and the Wall Street Journal. He’s also given keynote speeches at major conferences on television, music, marketing, and technology all over the world. Josh spent his whole life focusing on his two […]
2018-02-2329 min
Scaling Up Business with Bill GallagherJosh Bernoff - Cut The BS Out of Your LanguageThis week it’s time to cut the BS out of your writing, your language, and your business. No one wants to hear lies! Most business writing and the way executives talk is just filled with BS and people are just sick of it. It’s time to stop now! Josh Bernoff has been a professional writer since 1982 and is the author of Without Bullshit. Also, for 20 years, he was at Forrester Research, where he wrote and edited reports on the future of technology. He was also a speaker at the Gazelle’s Growth Summit this ye...
2017-11-2234 min
TotalPicture: Talent Acquisition, HR Tech, Careers, Leadership, Future of WorkHow to Stand Out by eliminating weasel words and corporate-speak BS.Josh Bernoff talks with Peter Clayton about techniques to boost your career by saying what you mean in your business communications.
2016-12-2028 min
The Small Business Radio Show#408 The World’s First Business Advisor Powered by Artificial IntelligenceSegment 1: Dale Beaumont is an award-winning technology entrepreneur, international speaker and author of 16 best-selling books. He started his first business at age 19 and has been building companies ever since. With a passion to give back, Dale’s goal is to help more than one million entrepreneurs around the world with BRiN, the world’s first business advisor powered by artificial intelligence. Segment 2: Josh Bernoff has been a professional writer since 1982. He has coauthored three books on business strategy, including Groundswell, which was a bestseller. He also authored “WRITING WITHOUT BULLSHIT – Boosting your Career by Saying What You Mean”. Se...
2016-12-1654 min
Unthinkable with Jay AcunzoSlingshot: Writing Without Bullshit [Creativity Series #27]Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh's side project, we dive into how that hook has built him a successful career as a solo entrepreneur and author.
(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)
Join the journey to figure out what it takes to trust your intutiion: unthinkable.fm
2016-12-0506 min
The Bryan Kramer ShowWriting Without Bullshit with Josh BernoffJosh Bernoff, Chief Troublemaker at Without Bullshit, joins the Bryan Kramer Show for real talk on how and why bullshit creeps into your writing and what to do about it. In This Episode How the meaning ratio leads to clear, brief, fascinating communication The dangerously tempting application of weasel words that dilute your message Why the Iron Imperative means putting your reader ahead of your writing How the ROAM approach ensures your writing rises above the collegiate level and makes an impact Why bullshit-free writing means slapping yourself Resources Josh Bernoff on Twitter: @jbernoff...
2016-10-2627 min
The Next 100 Days Podcast#41 The 3 P’s of Communication with Sandra FolkSandra Folk runs The Language Lab. She helps clients to communicate. In this podcast, Sandra provides the 3 P’s of Communication.
Before you start to write Sandra advises to think about 3 important things in your communication.
The outcome – your destination. Where do you want to end up at? Think about how to get there by focusing on your goal or objective.
Your audience – if you don’t know who you want to reach, then you’re not going to make it.
Your words.
It’s a message to market match.
Sandra advises you focus on a problem to solve. Think meta-cogniti...
2016-10-2142 min
The Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 321 How Writing Without Bullshit Can Boost Your Career, Josh BernoffHow writing without bullshit can boost your career. You can literally write your way to the top if you cut the BS and deliver a clear, compelling, and concise message. Learn how to do it from author, Josh Bernoff. ThinkLikeAJournalist.com See the show notes.
2016-09-3030 minFIR InterviewsFor Immediate Release Interview: "Writing Without Bullshit" Author Josh BernoffJosh Bernoff is on a mission: Rid the world of bullshit in business writing. Since leaving his job as a senior vice president and analyst at Forrester Research, where he worked for 20 years, Bernoff has been calling out BS in writing on an almost daily basis via his Without Bullshit blog, where he analyzes emails, reports, and other missives that fail to state clearly what they mean. (He most recently has taken his red pen to Samsung’s statement about the Galaxy Note 7 recall, Dropbox’s call for customers to change their passwords, and American Airlines’ new ad campaign.)
B...
2016-09-0630 minThe Smarty Pants Book Marketing PodcastEpisode 015 - Josh Bernoff on Writing Without BullshitIn this episode NY Times bestselling author Josh Bernoff talks about his new book Writing Without Bullshit and shares his take on everything from emojis to weasel words. Show Notes: -Learn The Iron Imperative--the foundation of writing without bullshit. -A formula for writing your best blog post. -Are you using weasel words? Time to quit. -Why the beginning is the end in good nonfiction and business writing. -Chris' slip of the tongue: virility or virality? Which is it? -Do emojis have a place in...
2016-09-0542 min
Social Pros PodcastWhy Most Social Media Writing Sucks and How to Fix ItJosh Bernoff, Chief Troublemaker at Without Bullshit, joins the Social Pros Podcast to share his approach to boosting your social marketing by cutting the crap from your writing. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingSt [...]
2016-08-3053 min
CXOTalkWriting without Bullshit, with Josh Bernoff, Author and Analyst, Without BullshitCommunication is one of the most critical skills for any employee, manager, or executive. Yet, despite its importance, few executives write with clarity and boldness. On this episode, top industry analyst and author, Josh Bernoff, shares his secrets for great executive and marketing writing.Josh has been a professional writer since 1982. He has co-authored three books on business strategy, including Groundswell, which was a bestseller. And he is passionate about clear, brief, fascinating communication.
2016-06-1145 min[Josh Bernoff] In which we analyze politics, passive voice and Donald Trump<
Thinking With Mitch JoelSPOS #490 - NO BS Communications With Josh BernoffWelcome to episode #490 of Six Pixels Of Separation - The Mirum Podcast. It's hard not be impressed with the work and thinking of Josh Bernoff. For over twenty years, Josh was a key player at Forrester Research, where he wrote about, edited papers and studied companies involved in the future of technology. His work there was a key destination to better understand the players, what they were doing, and how this would affect business. His work for hugely important... and continues to be. At Forrester, Josh co-authored the famed business bestseller, Groundswell, with Charlene Li (as well as co-authoring...
2015-11-2950 min
Jay Today Podcast10 Tips to Be a Better WriterIt's a paradox, but good writing is more important than ever. In this video I'm going to give you 10 tips on how to be a better writer.
Get my new Definitive newsletter: http://www.convinceandconvert.com/newsletter/
WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00
Today's Sprout Social shout out goes to Josh Bernoff. You should absolutely be following him in social media and read his blog as well: http://withoutbullshit.com/
Follow him on Twitter at http://twitter.com/jbernoff
OUR SPONSORS
Candidio (http://c...
2015-05-1103 min
Jay Today TV10 Tips to Be a Better WriterIt's a paradox, but good writing is more important than ever. In this episode I'm going to give you 10 tips on how to be a better writer.
Get my new Definitive newsletter: http://www.convinceandconvert.com/newsletter/
WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00
Today's Sprout Social shout out goes to Josh Bernoff. You should absolutely be following him in social media and read his blog as well: http://withoutbullshit.com/
Follow him on Twitter at http://twitter.com/jbernoff
OUR SPONSORS
Candidio (http://ca...
2015-05-1103 minSocial Pros PodcastWhy Mobile Moments Are Mandatory for Every Business Josh Bernoff, Senior Vice President of Idea Development at Forrester
2014-07-0448 minMind ToolsExpert Interview: Josh BernoffIn this interview we learn how customers, as well as employees, can be empowered to build positive connections to help your organization. Josh Bernoff explains how low-cost technologies are being used to inspire innovation and creative problem solving, and how businesses can manage the process effectively.
2011-02-2100 min
podcasts @ComputerWeeklyEmpowered: an interview with Josh BernoffIn this podcast interview, Josh Bernoff, co-author of Empowered, speaks to ComputerWeekly.com's Cliff Saran about how IT people must support workers who use Twitter, Facebook and other non-corporate sites to help them do their jobs
2010-10-0409 min
Discover The Full Audiobook Everyone Is Talking About — So Inspiring!Empowered by Josh Bernoff, Ted SchadlerPlease visithttps://thebookvoice.com/podcasts/2/audible/98573to listen full audiobooks.
Title: Empowered
Author: Josh Bernoff, Ted Schadler
Narrator: Josh Bernoff
Format: mp3
Length: 6 hrs and 43 mins
Release date: 09-14-10
Ratings: 4 out of 5 stars, 21 ratings
Genres: Customer Service
Publisher's Summary:
2010-09-146h 43
Mediablather86: Building on the GroundswellForrester Research Analyst Josh Bernoff co-authored the number one Internet marketing book of 2008: Groundswell: Winning In A World Transformed By Social Technologies. The book he co-wrote with former Forrester analyst Charlene Li broke new ground by applying innovative principles of audience segmentation and measurement to social media marketing campaigns and by relating a litany of real-world case studies.
Since the book came out, Forrester has been at the center of controversial research that indicates that corporate blogs are missing the mark by failing to communicate with customers in meaningful new ways. Businesses are still casting about to...
2009-01-0900 minMediablather86: Building on the GroundswellForrester Research Analyst Josh Bernoff co-authored the number one Internet marketing book of 2008: Groundswell: Winning In A World Transformed By Social Technologies. The book he co-wrote with former Forrester analyst Charlene Li broke new ground by applying innovative principles of audience segmentation and measurement to social media marketing campaigns and by relating a litany of real-world case studies.
Since the book came out, Forrester has been at the center of controversial research that indicates that corporate blogs are missing the mark by failing to communicate with customers in meaningful new ways. Businesses are still casting about to...
2009-01-0900 min
Community DivasEpisode 2 - Interview with Jay Moonah (part 2)Welcome to our second episode!Run time: 17:16Community Divas on iTunesIn this episodeWe present Part 2 of our interview with Jay Moonah, a podcaster, marketing strategist, musician and a driving force behind the social media unconference Podcamp Toronto. He blogs and podcasts at MediaDriving.com.Connie gives an update about her Twitter account deactivation. Eden and Connie then discuss whether it is possible to use too many online community building tools. Tell us what you think!We try another method for recording our discussions. Our conclusion: keep looking f...
2008-08-2417 min
Buzz Marketing for Technology - PodcastsRiding the Groundswell of Social Media - a podcast with Charlene LiRight now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see the groundswell as a threat. But you can see it as an opportunity! That’s the reason that Charlene Li and her Forrester Research colleague Josh Bernoff wrote their new, appropriately named book Groundswell: Winning in a World...
2008-05-1900 min
On the Record...OnlineForrester Analyst and Groundswell Co-author Josh Bernoff
Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff about the impact of digital media on marketing and public relations.
Show Notes:
1:16 – Digital Impact Conference in NYC, June 9-10
4:11 – Bernoff defines a Groundswell.
7:04 – Bernoff reveals how social technologies challenge institutional power.
9:05 – Bernoff categorizes social media participants.
10:53 – Bernoff defines the acronym P.O.S.T., and how it is spliced into an ideal marketing strategy.
12:21 – Bernoff on the Social Technographics Profile.
13:25 – Bernoff shares the mistake mo...
2008-05-0700 min