Shows
A Brave New PodcastBuilding The Children's Minnesota Brand, with Hillery Smith ShayHillery Smith Shay, MBA is chief marketing and experience officer, senior vice president of communications at Children's Minnesota. Hillery Shay joined Children's Minnesota in 2021, as VP of marketing and communications and is now chief marketing and experience officer, senior vice president of communications. She provides strategic direction for organizational marketing and communications. She is also responsible for defining and building an organization-wide experience strategy. Ms. Shay brings nearly 25 years of leadership experience in health care and mass communication, with a proven track record of success leading national and global p...
2025-08-1542 minA Brave New PodcastHow to Nail Your Health Tech Brand Positioning, with Brad SteinbacherJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, employee health and wellness programs, and hospitals and providers. Josh has 15 years of experience building new brands from scratch, refreshing existing brands, and building strategies to bring those brands to life in the market. In this episode, Josh is joined by A Brave New's content director, Brad Steinbacher, to discuss how health tech brands can develop distinctive and memorable brand positioning. Brad has...
2025-07-0928 minA Brave New PodcastThe State of Health Tech Venture Capital, with Tamar RudnickTamar Rudnick is a healthcare executive who has spent 10+ years in leadership roles across early-stage, public company, and PE-backed businesses. She is currently an Operating Partner at Define Ventures, one of the largest early-stage digital health VCs with ~$800M under management and $22B in exited value. At Define Ventures, Tamar leads strategic growth initiatives. Based in Silicon Valley, Define invests in early-stage companies from Seed stage to Series B, and has backed and built some of the category-leading companies such as Livongo, HIMS, and Evolent. Define differentiates itself by providing unparalleled...
2025-05-2141 minA Brave New PodcastBrand Architecture Basics with Josh DoughertyJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market. What you'll learn about in this episode: What brand architecture is and is not Why brand architecture is an essential part of your brand strategy The four most common brand architecture frameworks
2025-05-0139 minA Brave New PodcastBranding Fundamentals, Part 2 with Josh DoughertyJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market. What you'll learn about in this episode: The basics about brand drivers We'll do a deep dive into three specific brand drivers Personality Benefit ladder Brand filter For each of these b...
2025-04-1625 minA Brave New PodcastHubSpot for Healthcare & Sensitive Data, with Hank LanderProduct Management and innovation enthusiast, Hank Lander, currently serves as a Group Product Manager at HubSpot, focusing on Customer Data Protections. Hank's expertise lies in launching new products and building product pipelines. Prior to his current role, he was the Director of Product at ZoomInfo and worked at multiple early-stage startups. Hank holds an MBA in Entrepreneurship from MIT Sloan School of Management and a BS in Computer Science from Georgia Institute of Technology. In this episode Josh and Hank have a conversation about HubSpot's Sensitive Data Management functionality and how it enables healthcare organizations to store...
2025-04-0233 minA Brave New PodcastInsights from the 2025 Edelman Trust Barometer for healthcare brandsJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market. What you'll learn about in this episode: In this episode we take a deep dive into the 2025 Edelman Trust Barometer. Specifically, Josh spends time: Highlighting some of the most s...
2025-03-2128 minA Brave New PodcastUnpacking the Intelerad Rebrand, with Jordan BazinskyIntelerad recently completed a rebrand in May 2024. In this episode Josh and Jordan spend time unpacking the reasons Intelerad decided to pursue a rebrand, the process they followed to get there, as well as the outcomes in terms of brand essence and strategy, visual identity, and market impact. Here's a little more about Jordan. As CEO of Intelerad, Jordan Bazinsky is committed to improving global human health through advanced imaging technologies. He is entrusted with ensuring that Intelerad's vision aligns with their clients, and ultimately patients, in supporting their unique healthcare journeys.
2024-11-0636 minA Brave New PodcastBranding Fundamentals Part 1, with Josh DoughertyJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based agency that builds bold & memorable healthcare brands. Over the last 15 years, he's worked with clients to develop unique brands and accelerate business growth using human-centered strategies and smart execution. What you'll learn about in this episode: The basics about brand drivers We'll do a deep dive into four specific brand drivers Essence Promise Core attributes Brand positioning statement For each of these brand drivers Josh...
2024-09-1840 minA Brave New PodcastStrategic Software Selection, with Rachael RadfordRachael Radford has supported organizations in software strategy, selection and implementation across North America. Rachael and her team sit alongside their clients as they evaluate software needs and options to ensure they make the best choice for their business. Rachael is passionate about knowledge transfer and ensures that clients walk away not only with a successful project, but with the tools and methodologies they need to make informed strategic decisions. Her organization, Meira Consulting, is an independent software advisory firm. Clients work with Meira to evaluate systems and processes, build requirements, choose the right software, and manage t...
2024-06-0537 minA Brave New PodcastEight mistakes to avoid when rolling out your brand, with Josh DoughertyJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B branding, content strategy, and design agency specializing in helping tech and healthcare brave, bold, and memorable brands. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth. What you'll learn about in this episode: In this episode Josh discusses the importance of a well-managed brand rollout and eight mistakes to avoid during that rollout. The mistakes he discusses include: Rolling out your brand with legal issues unresolved...
2024-05-2228 minA Brave New PodcastBuilding Big Bold Brands, with Karley CunninghamCreative Strategist & Growth Accelerator Karley Cunningham develops brand leaders by taking businesses from overcrowded, competitive spaces into blue ocean territory, where they can confidently stand out and thrive. Her international client base benefits from accelerated growth, profit and stability as her innovative Surefire Method™ provides them with an infallible business strategy and brand toolkit to stand out in the sea of sameness, attract the people their business needs to thrive, and become a brand leader in their industry. Karley's entrepreneurial success story is featured in the awarded book The Widest Net by Pam Slim. Believing deeply in th...
2024-04-2445 minA Brave New PodcastPipeline Marketing, with Matt HeinzMatt is President and Founder of Heinz Marketing with more than 25 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt's career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth. Matt is a repeat w...
2024-04-1037 minA Brave New PodcastDiscussing Marketing Trends, with Kirsten CutshallWith more than 20 years of experience in marketing, Kirsten Cutshall is the CEO of Austin-based Steel Advertising - a full-service ad agency specializing in marketing to the family. As a purpose-driven agency with a mission of "doing magic for the good guys" Steel' is a strategic partner, driven to produce obvious results and brands people love for who do good in our community - primarily health, education, and government programs. As a researcher and strategist, Kirsten frequently digs into the dynamics of making a decision within the family unit. Her background in Anthropology gives her specific insight into the...
2024-03-2833 minA Brave New PodcastDesigning Brand Identity, with Rob MeyersonRob works with business leaders to build identities for their organizations, products, and services. More than a name or logo, Rob believes an identity is defined by clear, focused beliefs, expressed through compelling words, and substantiated by consistent actions. His specialties include strategic positioning, naming and messaging, brand architecture, qualitative research, and organizational change. Prior to launching Heirloom, he was global head of brand architecture and naming at HP, and previously held strategy director roles at several leading, international brand consulting firms. Rob is the author of Brand Naming: The Complete Guide to Creating a Name for...
2024-01-1744 minA Brave New PodcastA Strategic Approach To Tech, with Jon ChristensenJon is the President/CEO of Phoji Inc, the creator, inventor and patent holder of the custom emoji. Jon also serves as fractional Advisor, Business Development for CTO Teammate and fractional Advisor, Business Development for Bright Bucks Inc. CTO Teammate is focused on maximizing the ROI on technology by providing fractional resources expert in their discipline. What you'll learn about in this episode: The importance of alignment between branding, marketing, and technology Why slowing down and developing a plan for digital transformation is the best thing you can do before going through a substantial t...
2023-12-0632 minA Brave New PodcastPublic Relations Fundamentals, with Elizabeth SutherlandElizabeth Sutherland, APR, is the Sutherland of Sutherland Weston Marketing Communications. Growing up in Northern Maine, after college Elizabeth worked for the United States Senate, the American Red Cross, and Northern Light Health in increasingly complex public relations and marketing roles before launching out on her own. She is a graduate of the Bangor Region Leadership Institute and winner of the 2016 Eames Leadership Award, the Girl Scouts of Maine 2017 Juliette Award for Leadership, and a 2022 laureate of the Maine Business Hall of Fame. She serves on several non-profit boards and in leadership roles for a variety of local and s...
2023-11-2940 minA Brave New PodcastBuilding a Hypergrowth B2B SaaS Brand, with Rabah RahilWith 18 years of industry expertise in DTC and Marketing, Rabah is a force to be reckoned with in the world of advertising. Spending millions on captivating ad campaigns and having the honor to work alongside the inspiring Oprah, Rabah has crafted a career forged in the School of Hard Knocks of Advertising. As the former CMO at Triple Whale, a cutting-edge attribution solution, innovative strategies brought unprecedented growth during a whirlwind 18-month tenure. Now, as the Chief Evangelist at the TW, Rabah continues to lead, inspire, and push the boundaries of creativity. Rabah's unparalleled experience...
2023-09-2741 minA Brave New PodcastOvercoming The Imposter, with Kris KelsoKris Kelso is a Keynote Speaker, a two-time entrepreneur, a Professional Certified Coach, and is the author of "Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence". Kris has worked with hundreds of entrepreneurs, business owners, and their leadership teams as a coach, facilitator, and mentor. He is the Dean of Entrepreneurship at the Professional Christian Coaching Institute, an advisor and instructor at the Nashville Entrepreneur Center, and is a contributing writer for Fast Company Magazine, Yahoo Finance, and The Nashville Business Journal. Kris has founded multiple companies and has served on the boards of...
2023-09-1341 minA Brave New PodcastFantasy Brand Draft, With The A Brave New TeamIn this episode host Josh Dougherty is joined by the A Brave New team. Art director Phil Padilla, content director Brad Steinbacher, and project manager Mel Johnson share their thoughts about which brands they would draft for their fantasy brand football team starting with quarterback and running down the other key positions on the offensive side of the ball. What you'll learn about in this episode: The difference between a slot receiver brand and a big play receiver brand Which position best fits brands like Hersheys, Adobe, and Black & Decker, and Magic Spoon The powerful...
2023-08-2839 min
Firmer Ground from SRMBalancing Risk & Innovation with SRM's Josh HermanIn this episode, we chat with our colleague, Josh Herman. Josh is a Director in our Digital Assets Advisory team and works with our clients to prepare their institutions for the future of banking. He brings a unique perspective as a former NCUA examiner and credit union insider (having led strategy initiatives at Frankenmuth Credit Union in Michigan). We discuss several topics in this one, including the shifting role of credit unions and community banks, Josh's experience weighing risk and reward scenarios in the context of innovation, the continued evolution of data analytics in banking, and much more. Enjoy...
2023-07-2033 min
A Brave New PodcastBuilding Visual Systems, with Phil PadillaA Brave New's Art Director Phil Padilla brings with him over 15 years of experience, including 12 years of freelancing for some of the top Seattle creative agencies including Touch Worldwide and Hey, Advertising. Through this he has partnered with brands like Starbucks, Microsoft, and Philips to build expert branding and product development. His work has been recognized twice by the M Award for custom product packaging. Phil is a content creator consistently recognized by partners as being a story-builder, embracing change with enthusiasm, owning major project deliverables from beginning to end, and achieving positive business results. What you'll l...
2023-07-0535 minA Brave New PodcastTrusting Your Gut & Brand Building, with Josh DoughertyJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies. What you'll learn about in this episode: Why trusting your gut is essential as you build your brand How to balance a commitment to data and other inputs with creativity and instincts That trusting your gut doesn't...
2023-06-2234 minA Brave New PodcastTalking branding, with Steve BrockSteve Brock leads a studio of talented and experienced researchers, strategists, designers, writers, programmers, project managers, an odd chef or two, photographers, videographers, organizational development specialists and assorted other creatives. As a studio, his team pulls together the most appropriate team for clients' specific needs. And somehow, it all works. Brilliantly. With a wallop even. For more than twenty-years (that's like over a century in internet years), Steve's team have helped some of the nation's top corporations and not-for-profit organizations discover who they are, determine optimal ways to convey their story and then create experiences and artifacts...
2023-05-1245 minA Brave New PodcastAll About F1 Brand Associations, with Brad SteinbacherBefore he entered the world of marketing, A Brave New's Content Director Brad Steinbacher spent 14 years as a journalist and editor at Seattle's leading alternative newspaper The Stranger. His marketing work has included creating content for Fortune 500 companies, political campaigns, and penning opinion pieces for former members of Congress and professional sports stars. At A Brave New, Brad guides and oversees all content for clients, ensuring brand guidelines and voices are followed, and generating new ideas for content delivery. In his free time, Brad enjoys sports, playing video games, and pretending that he's not actually middle-aged. What...
2023-03-1028 minA Brave New PodcastLessons From the 2023 Edelman Trust Barometer for Healthcare & Tech Brands, with Josh DoughertyJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies. What you'll learn about in this episode: About the current macro trends around trust and uncertainty uncovered by Edelman's annual online survey of over 32,000 people in 28 countries The opportunities that B2B healthcare and technology brands have to stand out in the...
2023-03-0331 minA Brave New Podcast3 Imperatives For B2B Marketing Leaders As We Kick Off 2023, with Josh DoughertyJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you'll learn about in this episode: Strategies to consider for your marketing program in the face of economic uncertainty Imperative 1: Protecting your marketing spend How to protect your marketing spend in the face of economic uncertainty Why companies who continue to invest...
2023-01-2624 minA Brave New PodcastMarketing A Complex Tech Product, with Josh DoughertyJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you'll learn about in this episode: How to market a complex product in four steps Clarifying what you're really selling Building trust with humans Importance of being data driven Keeping the balance between not getting lost in features and functionality, and not...
2022-11-2320 minA Brave New PodcastDriving Growth Via Questions, Curiosity, & Analytics, with Michael FreemanMichael joined Skilljar with 20+ years of marketing, strategy, and operations experience across a broad set of industries, from startups to the Fortune 100. Most recently, Michael was the CMO at Certent (acquired by Insightsoftware), a SaaS provider for equity management and financial reporting software. Prior to that, he held a number of roles of increasing responsibility and leadership at companies such as Adaptive Insights (acquired by Workday), Highfive, ShoreTel, Mecalux, Teleflora, The Walt Disney Company, and Maersk. Michael has a BA in Communications Studies from University of California, Los Angeles and an MBA, also from UCLA – The Anderson School of Ma...
2022-10-1950 minA Brave New PodcastBuilding Authority Through Public Speaking, with Michael PortMichael Port is the author of nine books, which have been translated into twenty-nine languages. A few of them have become perennial bestsellers and made it onto such lists as the New York Times, the Wall Street Journal, and USA Today. Some have won awards from 800-ceo-read and Amazon. After delivering thousands of paid speeches on the world's biggest stages, Michael and his wife, Amy, built Heroic Public Speaking HQ , a performance training center, to develop and nurture the next generation of professional speakers along with CEOs and founders, bestselling authors, business owners, and people leading movements and advancing...
2022-10-1253 minA Brave New PodcastHubSpot Deep Dive, with Ben SlagerBen Slager is a seasoned account manager currently working as Principal Customer Success Manager at HubSpot. He resides in Seattle with his wife and Siberian cat, Ladyhawke. Ben has extensive experience managing customers and helping them solve complex challenges. He's worked in a broad spectrum of industries from non-profit fundraising to healthcare to tech. Ben holds a Bachelor's degree in Business Administration: Marketing from Dordt College. Away from work, you can find Ben supporting all the Seattle sports teams, playing indoor soccer, campaigning with his friends in D&D, or relaxing with his family on...
2022-09-1432 minA Brave New PodcastContent, Creativity, & Storytelling, with Brad SteinbacherBefore he entered the world of marketing, A Brave New's Content Director Brad Steinbacher spent 14 years as a journalist and editor at Seattle's leading alternative newspaper The Stranger. His marketing work has included creating content for Fortune 500 companies, political campaigns, and penning opinion pieces for former members of Congress and professional sports stars. At A Brave New, Brad guides and oversees all content for clients, ensuring brand guidelines and voices are followed, and generating new ideas for content delivery. In his free time, Brad enjoys sports, playing video games, and pretending that he's not actually middle-aged. What...
2022-08-3133 minA Brave New PodcastHow To Effectively Roll Out Your Brand, with Josh DoughertyJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you'll learn about in this episode: Why a disciplined band rollout process is necessary The length of time it will take to for people to start internalizing the brand and repeating it back to you The difference between brand and marketing Why...
2022-08-1727 minA Brave New PodcastThe Power Of Brand, with Fabian GeyrhalterFabian Geyrhalter is a brand strategist and creative director who was born in Vienna, Austria and has been living in Los Angeles for well over half his life. He understands that any venture can turn into an admired brand if developed in an intrinsic, holistic, and methodological manner. Fabian has deep expertise in guiding companies through their brand transformations and has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post. All...
2022-08-0344 minA Brave New PodcastHow Trust Builds High Functioning Teams, with Hunter GatewoodHunter Gatewood teaches individuals and teams how to build their dream team through tactical moves and healthy work relationships. His course "The Six Culture Builders for Team Leaders" is the shortest and most encouraging leadership program out there for people who lead from the middle of their organization. His experience includes work as a social worker and coaching change management and process improvement for 200+ work teams. What you'll learn about in this episode: Hunter's unique approach to coaching mid-level leaders in organizations to build strong and resilient teams Why trust is a vital component of any...
2022-07-1335 minA Brave New PodcastMarketing As A Catalyst For Growth, with Deepika KumarDeepika is a marketing leader with over 20 years of experience in building global brands, driving revenue growth, and achieving business impact for technology companies. As the Chief Marketing Officer at CareJourney, she is responsible for the development and execution of the company's marketing strategy, positioning, brand management, and demand generation programs. Prior to CareJourney, Deepika served in leadership positions at several well-known B2B companies, including Bloomberg Law (a Bloomberg, LP company), CEB (now Gartner), and Claraview (a division of Teradata) where she executed large-scale, global marketing programs for multiple SaaS products across the NA, EMEA, APAC, a...
2022-06-2933 minA Brave New PodcastCuriosity, Continuous Learning & Embracing Constant Change, with Alison TyrrellAlison Tyrrell is the Head of Marketing at SilverCloud Health. She is a multi-award-winning marketer, with over 17 years of global marketing & communications experience. She has worked in multiple countries, with some of the world's largest brands. Alison has a keen interest in psychology, behavioral economics and anthropology and brings these learnings and insights to her work where possible. She is motivated and passionate about using marketing for positive impact and has spent the last 7 years within ESG and Healthtech. What you'll learn about in this episode: How marketing in healthtech differs from other industries Methods for...
2022-06-2236 minA Brave New PodcastBuilding A Marketing Strategy, with Josh DoughertyJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you'll learn about in this episode: The benefits of building a developing a marketing strategy How strategy differs from tactics How to build a marketing strategy that thrives in disruption The importance of data and research How to structure your marketing strategy...
2022-06-1534 minA Brave New PodcastAvoiding Marketing Extinction Through Continuous Learning, with Josh DoughertyJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you'll learn about in this episode: What specific dinosaur fossils you can see at Bozeman's Museum of the Rockies Why marketers are typically more at risk of a slow extinction vs. a sudden one (aka the meteorite that killed the dinosaurs) How this slow...
2022-05-2520 min
Hangin With The AD PodcastEpisode 60: Johnny Seabrooks - Retired Athletic Director of Dougherty County Schools - Albany, GAEpisode # 60:….Johnny Seabrooks, retired Director of Athletics Daughterly County Schools, Albany, GAToday we get the opportunity to sit down with a legendary athletic leader in the state of Georgia. Mr. Johnny Seabrooks. Johnny is a Georgia Athletic Director’s Association Hall of Famer and a NIAAA State Award of Merit, and NIAAA Distinguished Service Award winner whose influence can be felt across the state of Georgia and beyond. The former Director of Athletics for the Dougherty County School System in Albany, Ga leaves us with a wealth of knowledge from a storied career and a lif...
2022-05-1235 minA Brave New PodcastCreating A Strong Visual Brand, with Phil PadillaA Brave New's Art Director Phil Padilla brings with him over 15 years of experience, including 12 years of freelancing for some of the top Seattle creative agencies including Touch Worldwide and Hey, Advertising. Through this he has partnered with brands like Starbucks, Microsoft, and Philips to build expert branding and product development. His work has been recognized twice by the M Award for custom product packaging. Phil is a content creator consistently recognized by partners as being a story-builder, embracing change with enthusiasm, owning major project deliverables from beginning to end, and achieving positive business results. What you'll l...
2022-05-1133 minA Brave New PodcastWorking With Stakeholders On Brand & Strategy Projects, with Josh DoughertyJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you'll learn about in this episode: Why multiple viewpoints are essential in branding and strategy projects Why we fear giving (too many) stakeholders a voice How projects can be transformed by embracing stakeholder involvement Tools for: Building trust and engagement with stakeholders...
2022-04-2727 minA Brave New PodcastThe State of Content, with Josh DoughertyJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you'll learn about in this episode: Content trends - what everyone should be considering/thinking deeply about The ways we excite and energize people about our products and our services aren't going to change - even if the way we communicate does. F...
2022-04-1334 minA Brave New PodcastPeripheral Thinking And Innovation, with Paul DanielsPaul Daniels is a keynote speaker and Founder & CEO of Peripheral Thinkers™ - a collaborative think-tank – where entrepreneurs, business owners, and corporate leaders learn, share, and apply lessons that propel their companies beyond obstacles and change the trajectory of industries worldwide. He is also the Chief Revenue Officer for Intelligent Contacts (a communications and payments SaaS company), Board Advisor for two start-ups, and author (book release May 2022). Paul was labeled stupid, slow, lazy, and a daydreamer as a child. Undeterred, Paul has successfully applied lessons from one experience to the next. From personal to professional. Industry to socie...
2022-03-3039 minA Brave New PodcastBranding Is Memory Curation, with Josh DoughertyJosh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. A company is only as important as the memory it leaves in its customer's minds. In this episode Josh will explore: Why branding is important Why entrepreneurs and founders should focus on branding The connection between branding and memory 3 Questions to ask as...
2022-03-1636 minA Brave New PodcastIt's Bittersweet: Polly is leaving ABN, with Josh DoughertyPolly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you'll learn about in this episode: How Josh and Polly built A Brave New and their lessons learned in that process Key challenges businesses face as they start out and begin to...
2022-03-0240 minA Brave New PodcastABM is B2B Marketing 2.0, with Polly YakovichPolly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you'll learn about in this episode: Why ABM is becoming synonymous with B2B Marketing - the only method that is successful How ABM can bring you business transformation with an account-centric...
2022-02-1619 minA Brave New PodcastDesign Thinking, with Hannah BersonHannah is the founder and CEO of SALT Collaboratory, a consulting company that helps clients acquire Design Thinking skills to amplify focus, collaboration and creativity in their work. Prior to SALT Collaboratory, Hannah was a Principal at leading consulting firms including Point B in Seattle and Cap Gemini Ernst and Young (CGEY) in London. Hannah uses Design Thinking to help clients develop deeper insights into problem spaces and create more innovative solutions to their prioritized challenges. Her work helps teams become more engaged, aligned, productive, diverse and optimistic in their work. Hannah has...
2022-01-2649 min
Life PointJosh and Mckenna Newberg – Part 2Life Point is an inspirational show that airs at 8:45 am Monday – Thursday on 94.1 The Voice. Tom Dougherty of the Cloverdale Church of God seeks to share God’s truth and interview people who have experienced an encounter with the Lord. They are never the same but in every show He seeks to lift up the name […]+++++++++++++++++++++++++++++++++++Life Point is an inspirational show that airs at 8:45 am Monday – Thursday on 94.1 The Voice. Tom Dougherty of the Cloverdale Church of God seeks to share God’s truth and interview people who have experienced an encounter with the Lord. Friday's prog...
2022-01-1813 minLife PointJosh and Mckenna Newberg – Part 1Life Point is an inspirational show that airs at 8:45 am Monday – Thursday on 94.1 The Voice. Tom Dougherty of the Cloverdale Church of God seeks to share God’s truth and interview people who have experienced an encounter with the Lord. They are never the same but in every show He seeks to lift up the name […]+++++++++++++++++++++++++++++++++++Life Point is an inspirational show that airs at 8:45 am Monday – Thursday on 94.1 The Voice. Tom Dougherty of the Cloverdale Church of God seeks to share God’s truth and interview people who have experienced an encounter with the Lord. Friday's prog...
2022-01-1712 minA Brave New PodcastHow We Work With Clients (And Why It Works), with Polly YakovichPolly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you'll learn about in this episode: Why talented marketing agencies (and marketers) are easy to find, but amazing working relationships can be elusive, or break down over time How to choose the...
2022-01-1331 minA Brave New PodcastReflecting on 2021, with Josh DoughertyJosh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding. What you'll learn about in this episode: Get to know Josh and Polly a little better as they answer questions about their year in review - the good, the bad, and...
2021-12-2245 minA Brave New PodcastLeading with Courage, with Kim CampbellKim "KC" Campbell is a retired Air Force Colonel who served in the Air Force for 24 years as a fighter pilot and senior military leader. She has flown 1,800 hours in the A-10 Warthog, including more than 100 combat missions protecting troops on the ground in both Iraq and Afghanistan. In 2003, Kim was awarded the Distinguished Flying Cross for Heroism after successfully recovering her battle-damaged airplane after an intense close air support mission in Baghdad. Kim is a distinguished graduate from the United States Air Force Academy. As a Marshall Scholar, she earned a Master of Business Administration from...
2021-12-1547 minA Brave New PodcastMeeting End of the Year Goals, with Josh DoughertyJosh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding. What you'll learn about in this episode: How to achieve your goals in the final weeks of the year What action items will bring you the closest to meeting end of...
2021-12-0838 minA Brave New PodcastUtilizing Grassroots Efforts, with Erica KlingerA seasoned digital marketing strategist with expertise in brand content development, digital advertising, and advocacy campaigns. Erica Klinger is responsible for helping some of the most consequential and impactful brands and non-profits tell their stories to audiences that matter. Erica's strategic vision and data-driven approach have helped Fortune 500 companies and major non-profits generate unprecedented audience growth and bottom-line impact. Currently, Erica is the Senior Director of Marketing at the Association for Accessible Medicines, the advocacy arm of the generics and biosimilars industry, where she works to ensure greater patient access to generic and biosimilar medicines. At AAM...
2021-12-0143 minA Brave New PodcastNavigating the Challenges of the Pandemic, with Hannah ThomasHannah Thomas is a dynamic and impactful executive advisor and health science consultant who expertly guides C-suite executives in goal attainment, including developing strategies to successfully drive organic growth, M&As, talent and workforce optimization, technology improvements, product launches, partnership building, and cultural transformations. As Founder/Principal at New Canvas Advising, Hannah collaborates with business leaders to holistically assess their existing systems, processes, technologies, and policies and determine a strategic plan to achieve both their short- and long-term goals. While offering value to all industries, Hannah leverages her background in clinical research to specialize in meeting the...
2021-11-1740 minA Brave New PodcastHarnessing the Power of Community, with Garrett HardingGarrett Harding (he/him) is the Associate Director of Community Outreach at Huntsman Cancer Institute (HCI). In this role he plans, implements, evaluates, and leads HCI's community outreach and engagement activities, working in collaboration with the community to build capacity for projects that reduce and address the burden of cancer in Utah and the Mountain West. Additionally, he coordinates HCI's 36-member Community Advisory Board and manages the Community Outreach and Prevention Education program – which is composed of Community Health Educators who provide outreach, screening, education, and connection to research, to diverse and underrepresented communities. Mr. Harding received a d...
2021-11-1045 minA Brave New Podcast2021 Trends and Preparing for 2022, with Josh DoughertyJosh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding. What you'll learn about in this episode: What Salesforce's 2021 report revealed about how marketers feel about today's marketing environment How the unusual challenges of 2021 have impacted (and accelerated) marketing trends, including...
2021-10-2735 minA Brave New PodcastMarketing Challenges in Advance Care Planning, with Scott BrownScott Brown is the Co-founder, President, and CEO of ADVault. He is also the co-editor of the HL7 CDA® R2 Implementation Guide: Personal Advance Care Plan Document, Release 1 Standard for Trial Use and a reviewer of the HL7 CDA® R2 Implementation Guide: C-CDA R2.1 Revised Templates for Advance Directives, Release 1 Standard for Trial Use. Prior to co-founding ADVault, Scott was an international corporate and securities attorney practicing in Paris, France and Dallas, Texas. He earned his undergraduate degree with distinction, graduating Phi Beta Kappa from the University of Oklahoma, and he earned his Juris Doctor degree from Tulane Law Sc...
2021-10-2045 minA Brave New PodcastCreating a Thriving Virtual Workplace, with Tara PowersAs a 25-year talent and leadership development expert, CEO Tara Powers is an international best-selling author, award-winning leadership and Wiley DISC expert, sought-after keynote speaker, and crusader for virtual teams and virtual leadership, including her newly launched Virtual Team School. Tara's company, Powers Resource Center, is a certified Women's Business Enterprise with WBENC. She's worked with over 300 companies and more than 30,000 leaders building programs and launching initiatives that deliver high-touch and high-impact results for her clients. For four years, PRC's Leadership Programs have earned the prestigious Top 10 Leadership 500 award by HR.com, alongside prominent brands su...
2021-10-1351 minA Brave New PodcastInnovation in Healthcare Technology, with Jenn RobertsJenn brings 20+ years experience in health management and consulting to Hello Heart including roles at AJG and Mercer consulting firms. A former professor of Health at her alma mater the University of Houston and exercise physiologist by training, Jenn began her career in clinical research on multiple NIH and biopharma studies focused on cardiovascular health generating multiple publications highlighting successful interventions. She then moved into the employer space designing award winning wellness programs delivering clinical outcomes and ROI. Jenn leads consultant relations for Hello Heart and serves as a clinical subject matter expert. She is married with 3 ch...
2021-09-2939 minA Brave New PodcastThe Four Key Elements That Make a Great Brand, with Steve BrockSteve Brock leads a studio of talented and experienced researchers, strategists, designers, writers, programmers, project managers, an odd chef or two, photographers, videographers, organizational development specialists and assorted other creatives. As a studio, his team pulls together the most appropriate team for clients' specific needs. And somehow, it all works. Brilliantly. With a wallop even. For more than twenty-years (that's like over a century in internet years), Steve's team have helped some of the nation's top corporations and not-for-profit organizations discover who they are, determine optimal ways to convey their story and then create experiences and artifacts...
2021-09-1544 minA Brave New PodcastBravery and Empowering Women in Leadership, with Nicole BianchiNicole M. Bianchi is a founding partner at Bravium HD, where she is an accomplished speaker, author, and coach. She designs and facilitates transformational workshops in leadership, team alignment, and culture-building. Before Bravium, she was human resources and organizational development executive, leading transformation within Conagra Brands and Markel Insurance. Her passion? Inspiring Bravery. Her focus? Enabling leaders to stretch into their bravest selves. What you'll learn about in this episode: What key lessons and magic moments Nicole experienced over her career, and why creating transformation has been a key part of her journey Why...
2021-09-0142 minA Brave New PodcastGrowth-Driven Website Design, with Josh DoughertyJosh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding. What you'll learn about in this episode: What the typical website process looks like and why it often results in an outdated website that needs to be re...
2021-08-1831 minA Brave New PodcastCreating Great Marketing Content, with Polly YakovichPolly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you'll learn about in this episode: Why the process of collecting and creating great content needs to be done with intentionality and should focus on content with the right attributes How the...
2021-08-0440 minA Brave New PodcastPromoting Workplace Diversity, with Michelle Burk-GomezMichelle Burk-Gomez is the Account Director at A Brave New, and she is passionate about building brands and crafting compelling digital experiences for organizations. Her ideas are informed by creative and quantitative perspectives. Michelle has over 15+ years of experience in the Marketing, Brand Strategy, Technology, Finance, and Nonprofit industries. Adept at knowing market trends and how to relate that to an organization's targeted goals, Michelle is out to discover how best to use marketing campaigns and technology to impact market position and brand perception. She is excited about how to use the power of technology to make...
2021-06-2350 minA Brave New PodcastDIP: Drive, Initiative, and Push, with Carter WadeCarter Wade is an enthusiastic senior leader and client advocate at Veritus Group, with over 30 years of experience serving non-profit organizations in strategic planning, direct response marketing, and fundraising. He has developed and managed highly successful campaigns for a wide range of national and regional clients throughout the United States and clearly understands the importance of caring for and nurturing relationships with mid and major donors. What you'll learn about in this episode: Why Carter uses the "DIP" (drive, initiative, and push) philosophy to drive his success The important lessons Carter learned over his 30+ year career...
2021-06-0237 minA Brave New PodcastMental Health, Values, and the Global Pandemic, with Polly YakovichPolly Yakovich is Co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you'll learn about in this episode: How work-from-home has permanently changed how we see the workplace, and how the pandemic has dramatically impacted our collective mental health over the last year...
2021-05-1239 minA Brave New PodcastFuture-Facing Marketing Trends, with Josh DoughertyJosh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding. What you'll learn about in this episode: Why an evolving expectation of trust in marketing has been a major force in 2021, and how the annual Edelman Trust Barometer can offer invaluable...
2021-04-1441 minA Brave New PodcastBuilding a Better Agency/Client Relationship, with Stacey SingerStacey Singer loves agencies. She believes that when they are at their best, agencies are unmatched in the value they can bring clients. Stacey's 25+ year career has given her a unique perspective on what drives client retention and growth. She has successfully led and grown multiple agencies specializing in different marketing disciplines from advertising to market research—and in varied business situations from a 3-person start-up to a 1,000 person turn-around. Before starting her consultancy, Stacey developed and led an industry-first global, client satisfaction program for the world's largest marketing communications company. This work gave her gr...
2021-03-1749 min
The Happiness Practices with Phil GerbyshakOn Differentiation with Josh DoughertyWhat makes your brand different? Is it your people? Your process? Your technology? Or something completely different? And how can you use that to stand out from your competition? Join me for a conversation with Josh Dougherty, the CEO and co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. ★ Support this podcast ★ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe
2021-03-1130 min
REFERRALS PODCASTGet Referrals With 7L in B2B with Michael J. Maher and Josh DoughertyEpisode: 174 Title: Get Referrals With 7L in B2B Host: Michael J. Maher Guest: Josh Dougherty Description: A copy of (7L) was gifted to our guest today, Josh Dougherty with Xperience Benefits, several years ago. He read it.....and put it on the shelf. It wasn't until fall of 2019 when he was invited to Referral Mastery Summit that it all came together. And ever since then he's been on a rocket ship! Listen to how Josh uses the strategies of (7L) in his B2B business and: * How he generates...
2021-03-0945 minREFERRALS PODCASTGet Referrals With 7L in B2B with Michael J. Maher and Josh DoughertyEpisode: 174 Title: Get Referrals With 7L in B2B Host: Michael J. Maher Guest: Josh Dougherty Description: A copy of (7L) was gifted to our guest today, Josh Dougherty with Xperience Benefits, several years ago. He read it.....and put it on the shelf. It wasn't until fall of 2019 when he was invited to Referral Mastery Summit that it all came together. And ever since then he's been on a rocket ship! Listen to how Josh uses the strategies of (7L) in his B2B business and: * How he generates...
2021-03-0945 minA Brave New PodcastTurning the Tables, with Polly Yakovich and Stephen WoessnerPolly Yakovich's Bio: Polly Yakovich is Co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. Stephen Woessner's Bio: Stephen Woessner is the Founder and CEO of Predictive ROI and the host of the Onward Nation podcast, a top-rated podcast for learning...
2021-03-0359 minA Brave New PodcastDemystifying Culture, with Chris IhrigChis Ihrig is founder and CEO of Fired-Up! Culture, a leadership development and consulting firm with offices in Puyallup, Seattle and Southern California. Chris' passion: igniting the best in people to build our future together! With over twenty-five years of corporate executive leadership experience, Chris has a proven success philosophy that advances people and establishes corporate vision around the creation of dynamic and Fired-Up! organizational cultures. Chris provides visionary leadership with action principles to ignite the best in leadership, build amazing teams and unleash organizational cultures that engage and delight both internal and external stakeholders. ...
2021-02-1753 minA Brave New PodcastNavigating the Complexities of the Pandemic, with Rhiannon AndersenRhiannon Andersen has served as the CMO and Co-Owner at Steelhead Productions, her company specializes helping some of the most exciting brands in the country produce face to face events. Steelhead has been awarded 'The Best Places' to Work in Nevada and appointed Exhibitor Magazine's Top 40 Providers in the event industry. Rhiannon has guided the company through the greatest recession of our time and gone on to help grow the business by over 630%, while becoming one of Inc. 5000's Fastest Growing Companies in America. In addition to her duties at Steelhead, she has served as the President...
2021-02-0344 min
Calibration StationS2E3 - Josh Dougherty EpisodePlease welcome our first guest, Josh Dougherty.
Josh Dougherty is honored to be the first guest on the My Podcast. He did drumline in high school with Bryan and attended Penn State University.
He graduated Penn State in May 2020 and has a job in Dallas for Bank of America.
2021-01-1343 minA Brave New PodcastAn Argument in Favor of Direct Response Marketing, with Polly YakovichPolly Yakovich is Co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you'll learn about in this episode: Why the key to effective direct response marketing lies in being tactical, ruthlessly disciplined, and laser-focused on results Why direct response marketing should be based...
2020-12-1630 minA Brave New PodcastThe Power of Connection and Collaboration, with Jennifer PascoeFor over a decade, Jennifer Pascoe has been carving a way for marketing leaders to make a positive impact while driving a successful bottom line. Having worked with beginning startups to big-name brands, Jennifer focuses on strategic direction and overall brand experience first and foremost. She's known for her creative collaboration and resourcefulness that allows no vision to be too big or too small. This approach has led Jennifer to many successes, such as managing and developing a promotional and events department, expanding market share for a new financial product nationally, co-owning an agency, and creating sales...
2020-11-2545 minA Brave New PodcastABM: Account-Based Marketing, with Josh DoughertyJosh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has a decade of experience in digital marketing and branding. What you'll learn about in this episode: How account-based marketing (ABM) can help B2B reach high-value, long sales cycle targets in a smarter, more focused way and integrate with your overall marketing...
2020-11-1154 minA Brave New PodcastAdapting to Change, with Jordon MeyerJordon Meyer is the founder and CEO of Granular, a digital marketing agency and a Google Premier Partner. He's been an expert PPC practitioner for over 15 years and has run digital marketing at multiple agencies, managed over $1M in PPC spend per week at a Fortune 100 company, and built some amazing SEM teams over the years. Today, he's in the business of growing other businesses through expert PPC management at Granular. From working with and getting pitched by dozens of agencies around the US while Jordon was in-house, he found that PPC services are no good if...
2020-10-2847 minA Brave New PodcastThe Power of Why, with Cary WestonCary Weston is the person that will cut through the trendy business speak and help define what the real goal is. A fan of function over form, his charge is to ensure that creative doesn't mask the need and that the work is focused on results. Too honest at times, he believes the world could benefit from some more 'old-fashioned' and less 'bright and shiny.' Cary is active on a number of community boards and causes, has served as a multi-term city councilor and is a former Mayor of his home town of Bangor. He can...
2020-10-1433 minA Brave New PodcastEssentialism: The Power of Prioritization, with Polly YakovichPolly Yakovich is co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you'll learn about in this episode: Why the book "Essentialism: The Disciplined Pursuit of Less" by Greg McKeown has made a major impact on Polly and her team at A Brave...
2020-09-3031 minA Brave New PodcastThe Agency-Client Relationship, with Drew McLellanFor 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own agency (which he still owns and runs) in 1995. Additionally, Drew owns and leads the Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops, and more. What you'll learn about in this episode: What trends Drew has identified in the agency world, and how small agencies have shown to be particularly nimble...
2020-09-0244 minA Brave New PodcastEstablishing Your Visual Strategy, with Amy BalliettAmy Balliett is the CEO and founder of the creative content agency, Killer Visual Strategies (formerly Killer Infographics). She owned her first company, a candy store and ice cream parlor, at the age of 17 before heading off for college. She subsequently built a successful career in SEO and marketing, and headed up SEO at several companies before launching Killer in 2010. In the years since, she has grown Killer Visual Strategies to become the industry leader in visual communication, driving visual strategy and creative content campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the...
2020-08-1948 minA Brave New PodcastReclaiming Our Creativity, with Melanie FalickMelanie Falick is an independent writer, editor, and creative director--and a lifelong maker. She is the author, most recently, of Making a Life: Working by Hand and Discovering the Life You Are Meant to Live, named one of the best books of 2019 by Publishers Weekly. She is also the host of Making a Life: The Conversation, a new online series designed to generate lively and inspiring discourse about making by hand—and creative expression more generally—and their vital impact on our well-being in the 21st century. She is the former publishing director of STC Craft/Melanie Falick Books, an i...
2020-08-0556 minA Brave New PodcastHigh-Value B2B and Proving Marketing's Worth, with Susan CurhanSusan is a Connector...of business goals with strategies, and of people and ideas that strengthen business and personal performance. Her insights about marketing get at the heart of why and how smart marketers are valued drivers of business results. She's led marketing, communications, product innovation, sales, and digital strategy in both start-ups and Fortune 500 companies. Before business school, she studied Pharmacy and is convinced her marketing career came from a stroke of luck that involves tennis and the U.S. Olympic team. She's a proud science nerd, has a strategic framework at the ready for any situation, believes...
2020-07-2250 minA Brave New PodcastGetting to Know A Brave New, with Polly Yakovich & Stephen WoessnerIn this unique episode of A Brave New Podcast, show host Polly Yakovich is interviewed by Stephen Woessner, CEO of Predictive ROI and host of the Onward Nation podcast. They take a behind-the-scenes look at the founding of A Brave New and the work the team does to help B2B business owners more effectively market their companies and extend their reach. Polly Yakovich's Bio: Polly Yakovich is co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design...
2020-07-0832 minA Brave New PodcastTurning a Family Business into a Tech Powerhouse, with David CantuAs a co-founder of Redapt, David Cantu has been instrumental in the company's 20+ years of growth at every step. Being entirely self-funded didn't make the journey comfortable. However, Redapt's interest in identifying promising enterprise technologies early and developing expertise ahead of the market has helped their success. David is proud of Redapt's history of innovation and contribution to solving difficult technology challenges with their customers. Redapt is the company behind many technology industry unicorns' global data center infrastructure deployments. Redapt works with hundreds of SaaS, Public Cloud Providers, and Web Scale companies to solve their technology deployment...
2020-06-2418 minA Brave New PodcastThe Role of World-Building in Digital Marketing, with Ian LurieIan Lurie is a digital marketer with a twenty-five-year intolerance of trendy concepts and nonsense. Someone told him not to say bull3h!t, so he's trying really hard not to. Ian uses both sides of his brain as a content creator, search engine optimization nerd, and data addict. He speaks at conferences worldwide, including MozCon, SearchLove, Retail Global, and Learn Inbound. He writes everywhere. Seriously, do a search. Ian founded Portent, a digital marketing agency, in 1995, and sold it to Clearlink in 2017. He's now on his own, consulting for brands he loves and speaking...
2020-06-1022 minA Brave New PodcastThe Value of Research, with Felicity MooreFelicity Moore is a global consumer/customer/user insights and brand strategy specialist, with more than ten years of experience in the industry. She has been working for Microsoft for three years in product development for Mixed Reality and AI and, and she is currently on the strategic storytelling team for Dynamics 365. Felicity has also worked extensively across fast-moving consumer goods, alcohol/beverage, and athletics industries, among others. Felicity believes in getting out of the bubble and pushing herself to see all sides of the story. There is no distance too far or methodology too challenging for...
2020-05-2720 minA Brave New PodcastMarketing During and After the Global Crisis, with Josh DoughertyJosh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has a decade of experience in digital marketing and branding. What you'll learn about in this episode: How to pivot online if your business development efforts have historically been in-person and have been disrupted by current events (and your company is behind with...
2020-05-1325 minA Brave New PodcastTearing Down Silos and Breaking Out of Your Comfort Zone, with George BrooksGeorge is a UX designer by trade and an entrepreneur by accident. He's spent the past 10 years growing and evolving Crema, which started as an operation in the second bedroom of his home and has now grown to a 40+ person, multi-location company in the KC crossroads. His background is in digital design and all things UX, although, more recently, his focus has shifted to 1) new product experimentation through Venture Lab and 2) methods and ideologies for building successful product teams. Over the years, George has helped craft health system websites, social networks for auto-parts, small business lending platforms...
2020-04-2924 minA Brave New PodcastExamining Our Values and Looking to the Future, with Jill JagoIn Jill Jago's own words: "I don't believe in perfection. The most exciting and world-changing ideas have been born from a chaotic soup of clashing opinions, crazy notions, and stubborn dreams. This is where I thrive. Throw me into a messy situation and I'm looking for patterns, making connections and eventually tugging on the end of the thread that will weave all the best bits together into one glorious opportunity." Jill believes that as humans we have the power to create the future we want and doesn't want to wake up one morning and wonder, "what happened?"
2020-04-1520 minA Brave New PodcastThe Challenges and Opportunities of Marketing on a Global Scale, with Devin MooreAn experienced leader and creator with a broad digital media background, Devin Moore is a Global Marketing Manager for Xbox, and specializes in channel strategy, creative ideation, technical problem solving and tactical implementation. Devin is skilled in content creation, campaign, and asset deployment, measurement, and management with a strong focus on measurable, results-driven execution of business objectives across all communications channels. Devin prides himself on ensuring businesses achieve their goals through hard work, thought leadership and creative solutions to business challenges. What you'll learn about in this episode: How engaging, authentic marketing content helps d...
2020-04-0120 minA Brave New PodcastFuture-Proofing Your Business With Thought Leadership, with Stephen WoessnerStephen Woessner is the Founder and CEO of Predictive ROI and the host of the Onward Nation podcast, a top-rated podcast for learning how business owners think, act, and achieve success. Onward Nation is listened to in more than 120 countries around the world. He is the author of three bestselling books including the Amazon #1 Bestseller Profitable Podcasting. He is also a speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. What you'll learn about in this episode: How Stephen came from a highly...
2020-03-1819 minA Brave New PodcastDifferentiating Your Business Through Powerful Branding, with Josh DoughertyJosh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has a decade of experience in digital marketing and branding. What you'll learn about in this episode: Why there is often confusion surrounding what is and isn't branding, and why branding goes far beyond just a logo What a brand is, how it...
2020-03-0415 minA Brave New PodcastWelcome to A Brave New PodcastGreat marketing is all about making smart decisions, developing your discipline, understanding and meeting the needs of your prospective customers, and putting in place the right systems to make the whole process easier. A Brave New Podcast, with digital marketing expert Polly Yakovich, is here to teach you how to truly unlock your business potential through the power of marketing! Each episode will bring you insights, best practices, and top strategies from a variety of marketing experts to help you convert more website visitors into customers! Did you know that more than half of a buyer's experience is completed...
2020-02-1202 min
Wellness + Wisdom PodcastLisa Dougherty: Leading The Medical Fitness MovementThere are different motivational factors that are pushing people to focus on their health. More people are now changing their diet, exercising more, or getting into yoga and meditation. I truly see that as a growing trend. - Lisa Dougherty of MedFit Network http://bit.ly/wfpodcast JOIN THE FACEBOOK GROUP | REVIEW THIS PODCAST 20% OFF ORGANIFI - USE CODE: WELLNESSFORCE What steps are the medical, fitness, and wellness industries taking to ensure Baby Boomers can live the healthy lives they desire? In Wellness Force Radio episode 193, President and Founder of MedFit Net...
2018-04-2735 min
Falcon Pack Podcast - Art and ConversationEpisode 3: Josh JordanMultimedia artist and art professor Josh Jordan drops by the studio to talk a little bit about art practice, inspiration, and the way he runs his classroom. You can find more info on Josh and look at his work at http://joshjordan.info/
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2016-11-1552 min