Josh Hoffman - Podcast Details

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Masters in Marketing AgencyDecoding Digital Marketing: Insights and Rants with Jesse McCabeDive into a whirlwind episode where marketing melds with haunted houses, tech trends, and a no-holds-barred web design teardown. It's a detailed delivery filled with sharp insights and hilarious ripostes, perfect for anyone looking to extract the secrets behind potent digital growth strategies.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Haunted house becomes marketing goldmineRevelations from a Revenue Orchestration platformDesign choices dissected by a web guruMixing tech with creative for strategic successInsights on encouraging client content creationRe...2025-06-0547 min

"World of DaaS"Galvanick CEO Josh Steinman - spies, stuxnet, cyber, and securing critical infrastructureJoshua Steinman is the co-founder and CEO of Galvanick, a cybersecurity company building tools to secure industrial infrastructure and AI systems.In this episode of World of DaaS, Joshua and Auren discuss:Foreign spies in tech companiesVulnerabilities in critical infrastructureLessons from Stuxnet and UkraineBuilding resilience against cyber threatsLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas. You can find Auren Hoffman on X at @auren and Josh Steinman on X at @JoshuaSteinman. ...2025-05-0640 min

Joey Pinz Discipline Conversations#606 Josh Hoffman:💡 From Baseball to Business: Lessons in Leadership & SecuritySend us a text⚾ In this engaging episode of Joey Pinz Conversations, we dive deep into the timeless debates of baseball and business with guest Josh Hoffman. From the designated hitter controversy to modern rule changes, Joey and Josh reminisce about iconic players like Yaz, Otani, and Thurman Munson while exploring how baseball’s evolution mirrors today’s shifting business landscape.But the conversation doesn’t stop at the ballpark! 🛡️ Josh shares his expertise on cybersecurity and compliance, revealing why small and mid-sized businesses (SMBs) must prioritize protection—whether or not they’re government contractors. He breaks down compl...2025-04-301h 11

Masters in Marketing AgencyPodcasting Power Play: The Business Development SecretStep into the thrilling world of healthcare marketing mastery with Saul Marquez. Dive into persuasive techniques, podcasting as a sales tool, and get an exclusive sneak peek into the dynamic pre-show banter. Captivating insights and hearty laughs guaranteed!Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast. Heartfelt philosophy meets business.Podcasting as a high-impact sales tool.Insights on account-based marketing.Stone soup story: value-first approach.Aiming for results, not just tactics.Resources:Outcomes RocketDevNoodleConnect with Sau...2025-04-1739 min

Masters in Marketing AgencyDigital Strategies & Personal Growth with Will PalmerDive into an enlightening mix of marketing mastery and personal evolution with Will Palmer, as he sets forth his vision for transforming legal marketing with Growth Lab. From leveraging CRO to valuing happiness as courage, this episode is a perfect blend for those seeking professional growth and self-discovery in the marketing sphere.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Explore cutting-edge CRO for law firmsThe importance of EOS in business managementConverting legal expertise into successful salesBalancing work, life, and personal happinessBuilding a...2025-03-2040 min

Masters in Marketing AgencySEO Blends & Branding Buds: Digital Marketing BrewDive into a whirlwind of marketing strategies and personal revelations with Eric Ritter. Discover the essence of blending SEO with top-notch cuisine, unearthing gems from German streets to Colorado's infamous Casa Bonita. This episode serves a delectable mix of agency insights, cultural anecdotes, and the undeniable charm of nut butters. Don't miss out on these quirky takes and valuable lessons!Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Partnering and understanding clients.Rich Dad, Poor Dad SEO makeover.Importance of community and connection.Integrating Ge...2025-03-0536 min

Business of Tech: Daily 10-Minute IT Services InsightsNavigating Compliance Complexity: MSPs, Cybersecurity, AI, and Business Outcomes with Josh HoffmanHost Dave Sobel engages in a thought-provoking conversation with Josh Hoffman, the Chief Revenue Officer at ControlCase. They delve into the complexities of compliance in the regulatory landscape, particularly in the United States, where a patchwork of state laws creates confusion for businesses. Hoffman emphasizes the challenges faced by clients navigating compliance requirements, highlighting the need for expertise and support, especially for Managed Service Providers (MSPs) who can play a crucial role in guiding their clients through these intricate processes.Hoffman discusses the increasing complexity of compliance requirements, such as the new controls introduced by PCI DSS...2024-12-2915 min

Masters in Marketing AgencyFinding balance: In-house Expertise & Outsourcing DesignDive into the fascinating world of legal marketing with Doug Bradley of Everest Legal Marketing as he shares his journey. From childhood hustles to creating a specialized agency serving law firms, discover the art of SEO, website design, and why sometimes, collaborating with competitors can lead to success.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Childhood hustles shape a future CEOBuilding an SEO-focused legal marketing agencySpecializing in law firm client needsThe pros and cons of befriending competitorsFinding balance: in-house expertise & ou...2024-10-3131 min

Masters in Marketing AgencyConquering Fears & Creativity in Marketing with Tuuti AgencyDive into the story of a former radio host-turned-agency CEO, Shawnda Huffman, as she shares her relentless journey from craving connection to leading an award-winning creative communications agency. Discover the blend of fierceness and compassion that fuels Tuuti Agency's rise in the marketing landscape. Get ready for an episode packed with insights on overcoming fears, embracing the power of PR, and the significance of humility in celebrating achievements.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Shawnda's childhood quest for connection.Th...2024-10-2539 min

The Thoughtful Entrepreneur2038 – Building a Strong Intellectual Property Portfolio with Hoffman & Baron, LLP's Daniel ScolaThe Critical Importance of Intellectual Property Protection for Businesses and InnovatorsIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling discussion with Daniel Scola, the managing partner of Hoffman & Baron LLP, a law firm specializing in intellectual property (IP) protection. The conversation centers around the critical importance of safeguarding intellectual property for businesses and innovators. This blog post will break down the key insights and actionable advice shared during the episode, providing a comprehensive guide for listeners and readers alike.Josh opens the episode by inviting listeners who are seeking...2024-10-0922 min

Masters in Marketing AgencyFrom Career Shifts to Moving Homes: Stories of ChangeDive into a whirlwind of life changes with our guest, who juggles a new job, a sudden move, and a fresh breakup, all while exploring the dynamic world of marketing. It's an unfiltered peek into the trials of transitions, from tackling workplace adjustments to personal evolution. Tune in for a raw, relatable, and candid conversation.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.New job experiences and changing habits.The surprise of having to move houses.Breaking up and dating scene in...2024-09-2055 min

Wiser than BeforeWhy Your Symptoms Might Have 20 to 30 Root Causes w/ Dr. Bruce Hoffman“The joy at being released from that prison of chronic complex illness is just what keeps us all going and doing this work.” - Dr. Bruce HoffmanYou’ll discover…Why some people don’t heal until they change their storyHow cell danger response explains chronic fatigue and brain fogWhy early childhood trauma can trigger lifelong health issuesThe hidden impact of non-native EMFs on your healthThe surprising role of family dynamics in physical illnessHow your thoughts change your DNA and biochemistryHow modern living disconnects us from natural healing rhythmsThe connection between toxic load and mitochondrial dysfunctionHow ancestral...2024-09-111h 12

Wiser than BeforeWhy We’re Like Teslas and Need to Plug Back In w/ Dr. Bruce Hoffman“We literally are Tesla cars. We’ve got to plug back in every 300 miles and we don’t plug in for nine months.” - Dr. Bruce HoffmanYou’ll discover…Why we are “batteries" and how sunlight charges our healthHow going south for winter could resolve your health problemsThe surprising benefits of living near extinct volcanoesWhy your symptoms disappear when you connect with natureHow modern life disrupts your body’s natural energy flowThe hidden power of magnetic fields in calderasWhy most people misunderstand what’s really causing their health issuesListen now and stay wise!EPISOD...2024-09-0906 min

Masters in Marketing AgencyMarketing Metrics & Moxie: A Candid ConversationDive into a riveting session with Matt Butler Co-founder & CEO of Bonsai as he unpacks the world of precision marketing. This episode explores the intricate dance between analytics and agency success, from the struggles of justifying ad spending to leveraging first-party data—a candid look at what fuels motivation and discipline in business and beyond.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.SEO and web design referralsLeveraging first-party dataScaling up with OverstoryTruth about incrementality in adsBuilding motivation and disc...2024-08-1449 min

Masters in Marketing AgencyUnpacking Success: Self-Awareness, Motivation & StoicismDive into a dynamic conversation with Deevo Tindall as he spins tales from road rage to the power of microdosing. Is what we know about branding and caffeine all a lie? Uncover life lessons on what truly powers success and get a kick of real talk on stoicism and discipline—all wrapped in a bittersweet blend of humor and insight.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Brand before marketing.Coffee as a societal loophole.Stoicism in modern life.Storytelling as a...2024-08-0647 min

Masters in Marketing AgencyNavigating The Chaos of Multiple StartupsDive into Rusty Dycus' world of marketing dynamism and entrepreneurial fun as he deciphers the chaos of juggling multiple businesses. From pet rocks to unparalleled marketing strategies, Rusty's zest for building, selling, and the joy behind it all is contagious. Tune in to learn how to transform every wall into a stepping stone for success.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Embrace chaos for business growthFinding fun in entrepreneurial endeavorsInsights on effective customer engagementDirect mail as the backbone of sa...2024-07-2646 min

Masters in Marketing AgencyMarketing Wiz Unpacks Business Growth & Sobriety JourneyDive into an insightful conversation with Preston Powell, CEO of WebServ, as he shares his transition from battling addiction to pioneering marketing strategies. Explore the nuances of narrowing a business focus while staying agile enough to embrace lucrative opportunities. This episode deftly mixes triumph, practical business tactics, and a dash of humor – perfect for anyone seeking inspiration on professional and personal fronts.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Overcame heroin addictionBuild MRR for growth sustainabilitySpecialize to provide industry-specific valueLearning curv...2024-07-1747 min

Masters in Marketing AgencyHustle & Hardware: An Entrepreneur’s Story of Tech and CarsDive into an entrepreneur's journey from the early grind of networking events to the thrill of accelerating a business. Uncover the unique story behind Roosterly, the hustle of raising capital, and the passion for tech, teaching, and fast cars.Here are a few o topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Selling t-shirts to managing socials.Affiliate program with a car giveaway.The struggle of scaling a business.Websites from 2004 vs. the modern web.AI and digital currency arbitrage.Resources:...2024-06-1843 min

Masters in Marketing AgencyUnleashing Your Superpower with ADHDDive into an enlightening conversation as we discuss embracing ADHD as an entrepreneurial superpower, the transformative role of AI in the future of marketing, and why sidestepping "superstars" can strengthen your company culture. Prepare for practical insights on hiring right, leveraging AI today, and strategies for a booming marketing career.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.ADHD as an entrepreneurial edge.AI's role in modern marketing.Importance of strategy in execution.Avoiding ego-driven superstars.Fractional CMO benefits for businesses....2024-06-0443 min

Masters in Marketing AgencyFrom Princess Gowns to SEO Crowns: RJ's Story UnveiledDive into RJ's unique story of transformation from Air Force to children's entertainment, and now, as the CEO of Tipping Point Digital. Get inspired by her relentless pursuit of growth and her ingenious way of standing out in the SEO world. This episode is a blend of life lessons, marketing wisdom, and a touch of unconventional flair – it's a journey you don’t want to miss!Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.RJ's vibrant SEO branding trick.Inside look at an...2024-05-2246 min

The Apprenticeship DiariesEp. 208 "Respect & Love" (Diary Entry 2:2 with Josh Hoffman)This is when we really start seeing Josh's passion ignite. He truly dedicates himself to tattooing in this next half. It takes a lot to know when to make the next move, as we'll learn by the end of this last Diary Entry; For now. :) Thank you so very much Josh and all the beautiful humans over at Rapture Tattoo Emporium. Love you Listeners! Thanks for added grace today. You can find Josh Hoffman here on the Rapture website. ~Sound Design by: Amy Nicholls who owes (Sound Wizard) Chuck Nunn (@djchucknunn) f...2024-04-101h 21

Masters in Marketing AgencyRunning, Sprints & Marketing: Uncommon Agency WisdomDive into an episode where marketing meets self-growth, as Theresa Bassett shares her journey from radio to CEO of The Diamond Group. Discover how her agency adapts to client needs, why comfort zones hinder growth, and the power of identity in shaping behaviors. Plus, she teases their big move towards franchising. Get ready for a treasure trove of agency insights mixed with life lessons.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Pivoting toward Full-Service Agency.The Why behind MRR (Monthly Re...2024-04-0950 min

Masters in Marketing AgencyNavigating Culture, Strategy, and Partnerships in MarketingDive into the world of marketing mastery with Aaron Gaeir, CEO of GDX Studios, sharing his wisdom on creating enchanting experiences that amplify every form of media. From fostering an adventurous culture to leveraging pivotal success strategies and crafting valuable partnerships, this episode is a treasure trove for any marketing aficionado.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Building a Culture That Amplifies Success.The Power of Experiential Marketing.Strategic Partnerships in Agency Growth.Maintaining Optimism Through Challenges.Harnessing Tech for...2024-04-041h 06

The Apprenticeship DiariesEp. 207 "Aimless" (Diary Entry 1:2 with Josh Hoffman)"Aimless" is the view of Josh Hoffman (his word), but the truth is that he just really cared; Cared so much that he didn't want to ruin something he loved very much (art). Josh is now a professional artist who pursues his craft through tattooing, over at Rapture Tattoo Emporium (Mechanicsburg, PA). Sometimes, caring too much causes paralysis. It's important to know that there will be failure, but as long as we genuinely give a shit, it's going to be alright; We also have people around us who care and will help shepherd us in...2024-04-031h 26

Masters in Marketing AgencyMarketing Mastery: Breaking Down Agency GrowthDive into an energizing discussion on the simplicity of work attire, the nuances of office culture, and the riveting journey of climbing the corporate ladder in digital marketing. From wardrobe hacks to the intricacies of acquisitions and the essence of agency success, this episode is a treasure trove for keen minds!Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Sweatshirt and white polos for weeks!Why choose consistent clothing?Tactical decision-making power talk.How a chance dinner talk led to a jo...2024-03-1353 min

Masters in Marketing AgencyPR Hacks for Agency SuccessDive deep into the insightful world of marketing and PR with our expert guest, Jen Hartmann. Discover fascinating insights on mergers, strategic networking, and innovative PR tactics like News Jacking. Packed with relatable stories and expert tips, this episode is a goldmine for agency owners looking to up their game.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.The art of strategic networking.Importance of community in agency growth.Innovative PR tactics that work.Hiring practices that set agencies apart.The im...2024-02-2845 min

Masters in Marketing AgencyNavigating Agency Success & Personal Triumphs with Sherri LangburtDive into the dynamic world of influencer marketing with BabbleBoxx CEO Sherri Langburt. Discover the resilience behind her story, groundbreaking moves in marketing, and the power of trusting your gut in business. This episode is a must-listen for those seeking inspiration and industry-insider knowledge.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Sherri’s unique approach to getting hired.Influencer marketing: beyond the hypeStaying in your lane for success.The impact of having immigrant parents.Building communities within agencies.2024-02-2241 min

The Josh Potter Show168 - Baseball & Butts w/ Taylor Williamson - The Josh Potter ShowTaylor Williamson and his celebrity dog Betty visit Josh and Kirsten at the Roach Motel in a not-sponsored-by-McDonald's episode of The Josh Potter Show. Check out Josh’s merch: http://www.joshpottermerch.com Check out Taylor’s new special, “Live At The Comedy Store”: https://www.youtube.com/watch?v=5DQtK6FM7jM Featuring! Los Angeles is no place to have a family… Taylor’s dog Betty’s celebrity friends David Spade, Caroline Rhea, Andrew Santino, Bobby Lee… Taylor’s new special, “Live At...2023-12-201h 12

HVAC Success Secrets: RevealedEP: 166 Shauna & Josh Brown w/ On the Double Heating & Cooling - Double Your Success In The HVAC IndustrySend us a textWhat a way to kick off November, then with Shauna and Josh Brown of On the Double Heating & Cooling. Based in Lubbock, TX. both Shauna and Josh have backgrounds in the home service industry and have brought that knowledge to their HVAC business. It’s been quite the year for these two as they were able to find some great wins and momentum after a shaky start to the year. As a happily married couple, they were able to find the balance that their family and their business nee...2023-11-0152 min

Masters in Marketing AgencyData Analytics in Marketing: Evolving Role and Aspiring Marketers' AdviceIn this episode, Michael Doyle, Owner, CEO, and Brand Champion of Brand Iron, discusses his journey from being an entrepreneur to the corporate world and back again. He highlights the challenges faced during the dot-com bust and emphasizes the importance of technology in marketing. The interview also explores the evolution of the industry, including the rise of new positions like analytics. Michael stresses the need for a good understanding of technology stacks, financials, marketing, branding, and packaging in pitch decks. Michael Doyle is the Owner, CEO, and Brand Champion of Brand Iron, a branding agency that h...2023-10-0637 min

Franchise Profits W/ Your First FranchiseGroovy Hues: The Profit-Driven Paint Franchise W/ Josh HoffmanJosh Hoffman shares several revenue models the Groovy Hues Franchise provides. For starters, groovier than other paint franchises.5 takeaways Josh shares from this episode of the Close The Deal. Com Podcast (franchise & funding insights edition): A new emerging paint franchise created by Horsepower BrandsBringing scalability that Horsepower Brands proves over and overTechnology-driven on the back end and on the consumer end to help drive more salesNot your ordinary back-end support - includes marketing, bookkeeping, hiring...What makes the ideal candidate📖 Grab a free copy of my book, Your First...2023-09-1923 min

CLOSE THE DEAL / Franchise Investing / Franchisors & EntrepreneursGroovy Hues: The Profit-Driven Paint Franchise W/ Josh Hoffman #19 Close The DealJosh Hoffman shares several revenue models the Groovy Hues Franchise provides. For starters, groovier than other paint franchises.5 takeaways Josh shares from this episode of the Close The Deal. Com Podcast (franchise & funding insights edition): A new emerging paint franchise created by Horsepower BrandsBringing scalability that Horsepower Brands proves over and overTechnology-driven on the back end and on the consumer end to help drive more salesNot your ordinary back-end support - includes marketing, bookkeeping, hiring...What makes the ideal candidate##Visit www.CloseTheDeal.com to...2023-09-1923 min

Masters in Marketing AgencyStaying Ahead in the Digital Landscape: Leveraging Technology and Working with Family in BusinessIn this episode, Jonah and Jeremiah Wilson join Joshua Hoffman to discuss the future of marketing and the impact of AI and automation. They share insights from their experience in sales, emphasizing the importance of leveraging technology and staying competitive. They delve into the significance of leveraging technology, studying the market, and utilizing the best tools available. Furthermore, they discuss the dynamics of working with family in a business setting. Additionally, the episode emphasizes the need for agencies to utilize data to convince clients of their value, and suggests obtaining granular insights for greater success.2023-08-1036 min

Masters in Marketing AgencyEthical Client Relationships and Effective Goal Setting in MarketingIn this episode, Brook Shepard, CEO of Mason Interactive, delves into the role of AI in marketing, emphasizing the need for human oversight. She also discusses the importance of creativity, campaign ideas, diversification of advertising spend, and growth metrics. The episode also highlights the significance of ethical client relationships, goal setting, and key event planning. Additionally, Shepard shares insights on Mason Interactive's upcoming rebrand and participation in Grow in New York.Brook Shepard is the CEO and Managing Partner of Mason Interactive, a leading Performance Marketing agency with offices in New York City and...2023-07-2727 min

Masters in Marketing AgencyHarnessing AI for Marketing: Insights from Netta Kivilis In this episode, host Josh Hoffman and guest Netta Kivilis, founder and CEO of Blue Seedling, discuss various aspects of marketing in the B2B space. Netta shares her insights on the impact of AI on marketing, and talks about contrarian B2B marketing myths and the utility of AI as a thought partner. She stresses the importance of developing people skills in marketing and provides valuable perspectives on marketing practices for B2B startups.Netta Kivilis is the Founder and CEO of Blue Seedling, a boutique marketing agency specializing in high-growth enterprise B2B...2023-07-1827 min

Masters in Marketing AgencyChallenges and Solutions in Marketing Agencies: Developers' “Bench Time” and Platform IssuesIn this episode, Alex Fanshel, the CEO of New Standard Digital, discusses his unexpected career shift from finance to starting a marketing agency. They explore topics such as the future of marketing, the impact of AI, and the services offered by New Standard Digital. The episode also delves into the story behind the agency's growth, the challenges and advantages of digital marketing for big brands and smaller businesses, and the technical challenges faced by big brands utilizing complex tech stacks.Alex Fanshel is a highly accomplished professional with extensive experience in the digital marketing...2023-07-1226 min

Masters in Marketing AgencyTommaso Vaccarella on Starting a Tech Platform and Scaling a BusinessIn this episode, Tommaso Vaccarella, the co-founder and general manager of Connected-Stories, talks about his experience in the production company and the challenges of scaling a tech platform. He discusses the innovative product that helps personalize and automate video ads, while also highlighting customer success as key to growth. Additionally, Vacarella provides insights into finding a platform for entrepreneurship and the challenges of managing people in the advertising technology industry.Tommaso Vaccarella is the GM and Co-Founder of Connected-Stories, the first Creative Management Platform for Advanced Video Formats. With a focus on disruptive innovation...2023-07-0423 min

Masters in Marketing AgencySocial Media Advertising and Nonprofit Work with B Squared Media’s Brooke SellasThis episode, B Squared Media’s Founder and CEO, Brooke Sellas, talks about different scheduling and automation tools, how these can be used to improve productivity, and the different ways you can streamline the hiring and onboarding process.Brooke Sellas is an entrepreneur, digital customer experience consultant, and CEO and Founder of B Squared Media, where she spends most of her time working on sales and marketing. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:.Tools that help with scheduling and auto...2023-06-1331 min

Masters in Marketing AgencyFrom Intern to CEO: Lessons Learned in Marketing with Ethic Advertising Agency’s Jeff SwartzIn this episode, Founder & CEO of Ethic Advertising Agency Jeff Swartz talks about the best education marketers can get, the benefits of working for someone else before you work for yourself, and how to stand out in a marketing or advertising interview.Jeff Swartz always knew he was fascinated by solving problems, and after an internship at a marketing agency found his love for advertising.Nearly a decade ago, he turned his passion into a career and founded Ethic Advertising Agency, a company that specializes in hyper-targeted visual advertising and creative...2023-03-2133 min

Masters in Marketing AgencyFrom Broken Home to Digital Marketing Success with Digital Magician Studio’s Denver McQuaidThis episode, Founder and Creative Director of Digital Magician Studios Denver McQuaid talks about how to use social media to get marketing clients, different marketing strategies marketing agencies use, and how to avoid high churn rates.Denver McQuaid is the Founder and Creative Director of Digital Magician Studios where he helps brands build loyal Gen Z communities on TikTok and Instagram through captivating & engaging content.Denver has worked with clients like Amazon Alexa, Ralph Lauren, PopSockets, Nadri, Tiesto, Ferrari, and Sony. Here are a few of the topics we’ll discuss on...2023-03-1542 min

Vault VoiceEpisode 3 - Hilary Hoffman - how to become a content creator and accepting adversityIn this episode I had the opportunity to interview my friend and fellow entrepreneur, Hilary Hoffman. Hilary left her career on Wall St. to create her own fitness platform, The Soto Method. During our discussion we dive into some of the challenges of becoming a content creator, accepting adversity and knowing the difference between burn and pain.2023-03-0833 min

Masters in Marketing AgencyThe Marketing Agency Growth Model with S&G Content Marketing’s Lauren FairbanksIn this episode, CEO of S&G Content Marketing Lauren Fairbanks talks about the difference between a lifestyle business and a growth business, how to know when to expand your business, and the common mistakes marketing agencies make.Lauren Fairbanks is a former journalist and the co-founder and CEO of S&G Content Marketing, an award-winning agency that creates branded content experiences for companies who want to stand out from their competitors. Her work with clients, such as DJ Khaled, Square, and the Las Vegas Tourism Board, has won numerous brand and communications awards.2023-03-0732 min

Masters in Marketing AgencyHow to Prep your Company for an Acquisition with HV Media Group’s Ed WeeksIn this episode, CEO and Founder of HV Media Group Ed Weeks talks about how to prep your company for an acquisition, the multiples startups that need to get bought, and what he looks for when making an acquisition.Ed Weeks is the CEO and Founder of HV Media Group an independent strategic marketing agency focused on delivering ROI for clients based on their commercial objectives. Ed is a seasoned businessman and entrepreneur with a background in business and finance and has a proven track record of success in the digital marketing i...2023-02-2836 min

Masters in Marketing AgencyThe Future of Data-Driven Retail Advertising with Sponsor Cart’s Stephen CaffreyIn this episode, the Founder of Sponsor Cart Stephen Caffrey talks about the ways retail advertising is changing, the effect data is having on marketing budgets, and how startups can increase their credibility and awareness.Stephen Caffrey is the Founder and CEO of Display.io and Sponsor Cart, an on-site shoppable video advertising platform for retailers.Stephen is on a mission to build better advertising by focusing on continuous improvement of the user ad experience. Here are a few of the topics we’ll discuss on this episode of Masters in Ma...2023-02-2137 min

Weeks WeeklyEP07: Media, Marketing and M&As with Josh HoffmanIf you are looking to capitalize on the ever-evolving landscape of the digital marketing industry, mergers & acquisitions offer your business the opportunity to benefit from synergistic efforts and establish a greater competitive edge. This means clients can be sold additional services and improve revenue potential significantly. How can you make this possible for your business? ✔️ Use a lot of creative financing structures when you look at buying a potential company. When encountering a potential business where a single client provides 60% of your revenue, an inventive option is to create an arrangement where you earn i...2023-02-2132 min

Masters in Marketing AgencyBagging Big Clients like Pepsi, Patagonia, and Pacha with Capsule’s Aaron KellerThis episode, Co-Founder and CEO of Capsule Aaron Keller talks about how to get big clients for your marketing agency, how to know when it’s the right time to scale your marketing agency and the positive effects of having a remote team.Aaron Keller is a former Adjunct Professor of Marketing at the University of St. Thomas and the Minneapolis College of Art and Design (MCAD).Aaron is now the CEO at Capsule where he works with clients to solve complex marketing challenges, identify new revenue opportunities, and refresh lagging br...2023-02-1437 min

HVAC Success Secrets: RevealedEP: 124 Ken Goodrich & Josh Teekell w/ Goettl Air Conditioning & Plumbing & SmartAC.com, Inc - Providing Comfort The Right Way: Creating Impact In The TradesSend us a textWe are still here in beautiful Atlanta, GA for the AHR Expo! Today, we are joined by Ken Goodrich and Josh Teekell! Ken is the CEO of Goettl Air Conditioning & Plumbing while Josh is the founder and CEO of SmartAC.com, Inc. With their years of experience, they continue to provide excellent customer service and meaningful contributions to the trades!In this episode, we talked about their respective businesses and how they’re doing, their thoughts on artificial intelligence’s impact on the trades, the importance of maintenance agreements, and mo...2023-02-0844 min

Masters in Marketing AgencyFrom Small Time DJ to Big Time Digital Marketer with MSM Digital’s Mario MirabellaMario Mirabella is the CEO of MSM Digital, an award-winning, full-service Digital Marketing Agency with over two decades of industry experience.Mario has been successfully building brands and launching revenue-generating marketing campaigns for over twenty years.Mario helps businesses review and evaluate their online presence and market position and implement proven solutions to uncover their "IT" factor. He focuses on supercharging brands to stand out from the crowd, gain more attention, generate more leads and ultimately increase revenue. Here are a few of the topics we’ll discuss on th...2023-02-0741 min

Masters in Marketing AgencyWhat is Entrepreneurial Education? with Evan GoveEvan Gove is a seasoned entrepreneur and business growth consultant specializing in operational and performance consulting.Evan has significant experience in starting and managing businesses. Here are a few topics we’ll discuss in this episode of Masters in Marketing Agency:Why entrepreneurial education is so important. What’s missing from most entrepreneurship classes. The way an entrepreneur’s mind works. How to start a marketing firm. How marketers should approach new clients. Why marketing is for more than just growth. Resources:Evan Gove EnterprisesThe Ten X RuleMi...2023-01-3130 min

Masters in Marketing AgencyCreating a solid hiring process with Element212’s Tammy ColemanTammy Coleman has been in the marketing world for over 2 decades and has run her marketing firm Element212 for almost 15 years.As a Chief Marketing Officer, breakthrough strategist, and disruptor, Tammy focuses on aligning her clients' brands, messages, strategies, and teams for sustainable growth.Tammy focuses on creating brands that build interactions, expectations, and emotional connections. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:The problems with studying business at college.The personality you need to...2023-01-2441 min

Masters in Marketing AgencyThe Do’s and Dont’s of marketing agency hiring with WideFoc.us’s Eric ElkinsEric Elkins is a strategist, author, professional speaker, and CEO and Chief Strategist of WideFoc.us a real-time social media agency that manages B2B and B2C social media outreach, paid ad campaigns, and monitoring and engagement for global brands to drive business goals like revenue, thought leadership, and lead generation. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:The dangers involved in working with partners.Getting your first marketing agency customers.How to avoid overwhelming your clients with the potential of social media.Wa...2023-01-1735 min

Masters in Marketing AgencyMarketing across Industries with Customers from around the World with Aqaba Technologies Ramsey SweisRamsey Sweis is the President, Founder, Architect, and Lead Digital Strategist for Aqaba Technologies.Ramsey has over two decades of experience in the digital marketing space, improving his client's marketing intelligence, providing marketing consulting, and growing brands through customer acquisition and online engagement. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How to pick the branding for a marketing agency.How to get your first customers and bring in new business.When to start being more selective with your clients.Co...2023-01-1033 min

Masters in Marketing AgencyB2B Marketing Techniques with Dragon360’s Andy GrollerAndy Groller is the President and CEO of Dragon360 and is an experienced marketing leader helping B2B and DTC brands solve their marketing challenges and reach new levels of ROI, CAC, and growth. Andy has partnered with brands that range from mature startups to enterprise behemoths and is a firm believer in working hard, getting great results, and having fun while doing it. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How to identify if something is a long-term str...2022-12-1333 min

Masters in Marketing AgencyWhat Happens When an Agency Scales too quickly with Rip Media Group’s Maury RogowMaury Rogow spent over 15 years successfully launching products and growing revenue at high-tech (software, enterprise web) companies during the internet boom, including AT&T, Lucent, Cisco Systems, GeoTel, Watchfire, and Avaya. Maury is now the CEO of Rip Media Group where he helps new companies increase sales by producing branded commercials, and amplify brands globally with digital marketing campaigns. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How to enter the film industry.How to get the first clients for you...2022-12-0635 min

Masters in Marketing AgencyThe Value of First-party Data for New Customer Targeting and Acquisition with Adworthy’s Scott EllisScott Ellis has worked in marketing for over 20 years and is now the President of Agency Operations and COO & SVP of Product Delivery at Adworthy.At Adworthy, Scott is responsible for the successful delivery of their 1st party data products, and agency services.Utilizing their privacy-compliant targeting platform that mines and optimizes 1st party data for new customer acquisition, Scott works with Brands and Agencies, Technology Partners, and Investors, to deliver optimized first-party data products and best practices that deliver market-leading business results and accelerated speed to value. Here...2022-11-3033 min

LUNCH with a HEALERThe Unicorn In You with Josh KramerSend us a text The episode this week features an interview with author Josh Kramer about his book: The Unicorn In You- a personal growth and development perspective that emphasizes 5 key principles as the foundation for peace and joy. By way of classic stories and timeless quotes, he outlines practical and actionable steps to reconnect with these universal qualities. Josh is the managing partner of Kramer Chandler, a Founding Partner of Real Connex and an active member of Young President's Organization (YPO). When not pursuing his passion for traveling, he can be found walking around town...2022-10-3124 min

Masters in Marketing AgencyInfluencers Vs. User Generated Content with Hamsah AhmedHamsah Ahmed runs her own marketing agency that hypes brands up with the right content, influencer marketing, digital marketing, and user-generated content.Hamsah focuses on working with non-profits and small agencies to build their brand into something people desire to associate themselves with. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:The benefits of working with non-profits and small agencies.How to measure how well a post is performing.How to get customers in different countries.The difference between working wi...2022-10-2527 min

Masters in Marketing AgencyHow to Create a Casino Marketing Plan with CMS Group’s Rick CampbellRick Campbell is an innovative, results-producing casino marketing executive with a proven track record of success developing and leading comprehensive casino marketing strategies that exceed business goals and objectives for very successful companies.Rick has expertise in directing the creation of marketing tools and steering the execution of marketing, and he has demonstrated success in driving growth in targeted markets through the implementation of key projects. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How to get the first customers fo...2022-10-0430 min

This Week At Windsor05. Hot Plate: Rainbows, Babies, & Baptisms... Oh My! (feat. Josh D. / Cornerstone)Ardin serves up a bevy of hot takes with Jonathan this week at Windsor when special guest Josh Domars of Cornerstone catering drops by to discuss being a Christian in the cafe industry, along with their plan to cope with recent floods. Sample our dish on the latest news from NRL, WDBC, and pop culture, but remember grace is always the main course. Items of note for this week's episode:"Bye-bye" Tim & Hayley :-("Hello" baby McGuinness! :-)Baptisms ***Morning ServiceNRL Rainbow Round & Cancel CultureGUEST: Josh Domars from Cafe Cornerstone (7:00)Pop Culture Reviews: Dropout, Under the Ba...2022-07-2820 min

Masters in Marketing AgencyBaseball and Business with Revel’s Jason PiaseckiJason Piasecki is the Partner and CEO of Revel, a marketing agency that has grown hundreds of B2B brands.Jason focuses his attention on the unique challenges B2B companies have in growing their business and develops individualized strategies and tactics that deliver measurable results that meet unique business goals. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How baseball relates to business. What it’s like starting a marketing agency. How Jason got his first customers for his market...2022-07-0130 min

Business JuiceCommunication know-how and leadership success with Josh Hoffman, BechtelJosh Hoffman from Bechtel shares his thoughts on leadership and the need for purposeful communication. We discuss that leaders often fail to get the best out of people due to lack of communication skills, inability to express what they really want and unwillingness to listen first. Josh also talks about leadership in the wider sense and is own growth as a leader. Josh grew up with his two parents and older sister. Due to the nature of his dad's job in oil and gas, they lived in Washington State, USA, California, USA, Singapore and the UK. From an e...2022-06-2836 min