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Showing episodes and shows of
Josh Kopel
Shows
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: Your Loyalty Program is your Sales Engine
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I talked about why we need to rethink loyalty programs in the hospitality industry. To me, loyalty isn’t about handing out discounts—it’s about creating emotional connections with our guests. I shared how designing programs that rewar...
2025-07-24
07 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: Dominate Google without writing a single blog post
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I tackle the current state of SEO and why traditional strategies can be both expensive and ineffective. Instead, I share a smarter approach I call “SEO jacking”—a method that boosts visibility by partnering with established local media and...
2025-07-10
08 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: Serving This Guest Will Scale Your Restaurant
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dig into something I wish I’d learned a lot sooner — how to build a profitable restaurant that doesn’t eat you alive. Hustle alone won’t cut it. I talk about what it really takes to break fre...
2025-07-03
08 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: How to Get Your Guest's Attention (and get them back in)
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into the importance of understanding restaurant profitability and dialing in effective marketing strategies. I’ve seen firsthand how so many restaurant owners crush it when it comes to food and service—but really struggle when it comes...
2025-06-26
09 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: The Secret Hack to Product/Market Fit
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses. In this episode, I tackle a really common frustration: pouring time and money into marketing when the real problem is the product itself. I break down the brutal but freeing truth: Marketing is a megaphone, not a magician. I share my ow...
2025-06-19
09 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: Mass Marketing is Killing Your Restaurant--Do This Instead
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I make the case for connection over content. Because here’s the truth: most restaurant owners are focused on chasing new customers when the gold is sitting right in front of them — the people who already love wha...
2025-06-12
08 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: Stop Discounting, Start Enrolling
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I talk about something I think we’ve gotten backwards in the restaurant industry — loyalty. Too many of us are trying to buy it with discounts and deals. But real loyalty? That comes from connection. I dig into how...
2025-06-05
08 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: How to Cure Stagnant Sales
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I break down exactly what it takes to build a recognizable brand and boost profitability through smarter marketing. And I’m not talking about throwing money at ads or posting randomly on social — I’m talking...
2025-05-15
08 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: The #1 Hack to Transform Your Restaurant's Marketing
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dig into one of the biggest blind spots in our industry: the real reason guests walk through our doors. Most restaurant owners think we’re selling food or service — but that’s not it. What we’re actually...
2025-05-08
07 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: How to Build an Unforgettable Brand
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I get into something most restaurant owners overlook — branding. Look, great food is the baseline. It gets you in the game, but it’s not what keeps the dining room full. What really moves the need...
2025-05-01
06 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: The 3 Keys to Escaping Day to Day Operations
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dig into the importance of identifying and solving the recurring problems we face in restaurant operations. I talk about the need to move away from constant firefighting and start getting to the root causes of our issu...
2025-04-24
08 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: This is the one hack to scale word of mouth advertising
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into why profitability has to be the North Star for every restaurant owner — because without profit, nothing else is sustainable. I also break down one of the most underrated marketing tools in the game: the power...
2025-04-17
12 min
The meez Podcast
Josh Kopel on Mastering Marketing
#94.In this powerful episode, we sit down with Josh Kopel, restaurateur, consultant, speaker, and former President of the California Restaurant Association, whose story is one of transformation, from building a multimillion-dollar restaurant empire in Los Angeles to rethinking the way hospitality businesses are built and run.Kopel is best known for founding a Hollywood bar that became a local legend, launching a Michelin-awarded fine dining restaurant, and building an award-winning fast-casual brand. But by early 2020, he was burned out. With the pandemic looming, Josh sold everything—not as an exit, but as an ev...
2025-04-15
1h 08
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: This will scale your restaurant's revenue by 30% overnight
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I break down why focusing on frequency instead of foot traffic is the key to long-term profitability.We’re diving into the power of customer data—how to capture it, segment it, and use it to cr...
2025-04-10
12 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: How to use AI to effortlessly delegate and amplify your marketing efforts
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I break down how AI can be a game-changer for restaurant owners, not by replacing people, but by freeing them up to focus on what actually matters. We’re talking automation, streamlined marketing, and strategic delegation—because...
2025-04-03
11 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: Here's my fix for solving the labor shortage
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I break down why the old-school mentality of treating your team like “family” is actually holding you back. Look, I love my people, but a real family won’t fire you for showing up late. A restaurant, on the oth...
2025-03-27
12 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: How I create bulletproof promotional offers
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into why most restaurants struggle to make money and what we can do about it. The hard truth? Discounting isn’t the answer. Slashing prices might get people in the door, but it conditions your guests...
2025-03-20
10 min
Room For Seconds
The Secret to Scaling Your Restaurant with Josh Kopel
In this episode of Room for Seconds, Gregg Majewski sits down with restaurant industry expert Josh Kopel to discuss the biggest growth opportunities for operators today. Josh shares why catering and B2B sales are the secret weapons for restaurant profitability, how most owners waste time on social media instead of focusing on high-intent platforms, and the one strategy that can increase guest frequency by 25%—all without discounting or freebies. Josh shares real-world, revenue-driven strategies that any restaurant can implement today. If you're looking to increase sales, build customer loyalty, and scale smarter, this episode is a must-listen....
2025-03-18
36 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: The most profitable way to grow a restaurant
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I’m tackling one of the biggest traps restaurant owners fall into—the idea that more locations automatically mean more profit. The truth? Scaling too soon can sink your business faster than a slow Tuesday...
2025-03-13
09 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: Profit Comes First, Not Guest Experience.
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I’m breaking down one of the most important—and often overlooked—truths in the restaurant industry: profit has to come before hospitality. Without a sustainable business model, there’s no way to deliver great guest...
2025-03-06
09 min
The meez Podcast
The Full Comp Podcast with Josh Kopel: Josh Sharkey on the future of menu engineering
You’re only as good as your tools, every chef knows that. But what happens when the tool you need hasn’t been created yet?Today we are sharing Josh Kopel's conversation with Joshua Sharkey of meez, a former chef who sought to build the solution to his own problem. In this conversation Josh and Josh discuss the challenges facing the modern chef and what it took to create the Culinary Operation System for the chef of the future.Where to find Josh Kopel: LinkedInInstagramFull Comp...
2023-12-12
34 min
Restaurant Marketing School
How birthday marketing can boost sales and loyalty
According to Josh Kopel and Jamie Oikle, birthdays are the greatest missed opportunity in the history of restaurant marketing. In this episode, Josh Kopel and Jamie Oikle provide the tactics and tools that multimillion dollar brands use to draw their customers back while making them feel seen and appreciated. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way...
2022-11-07
08 min
Restaurant Marketing School
How birthday marketing can boost sales and loyalty
According to Josh Kopel and Jamie Oikle, birthdays are the greatest missed opportunity in the history of restaurant marketing. In this episode, Josh Kopel and Jamie Oikle provide the tactics and tools that multimillion dollar brands use to draw their customers back while making them feel seen and appreciated. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way...
2022-11-07
08 min
Restaurant Marketing School
How to sell before and after the meal
Does your front of house team sell to your patrons or are they just taking orders. In this episode, Josh Kopel and Chip Klose share best practices for how to ensure the shoulders of the dining experience are just as profitable. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows:
2022-09-26
06 min
Restaurant Marketing School
Restaurant Marketing School | Influencer marketing that works
In this episode, Paul McEnany and Josh Kopel discuss the tools and strategies restaurants should be using to scale their marketing efforts through influencers. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-09-05
05 min
Restaurant Marketing School
Restaurant Marketing School | Knowing what works
In this episode, Paul McEnany and Josh Kopel discuss how to track and correctly evaluate your restaurant's marketing efforts. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-09-02
05 min
Restaurant Marketing School
Restaurant Marketing School | What's next for ghost kitchens
In this episode, Paul McEnany and Josh Kopel discuss the future of ghost kitchens in this ever-changing economic environment. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-09-01
06 min
Restaurant Marketing School
Restaurant Marketing School | How to boost 3rd party delivery
In this episode, Paul McEnany and Josh Kopel discuss the benefits and drawbacks to 3rd party delivery and how to get the most out of that revenue vertical. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-08-31
06 min
Restaurant Marketing School
Restaurant Marketing School | Redefining your digital customer experience
In this episode, Paul McEnany and Josh Kopel discuss the tech tools and strategies restaurants should be using to improve their customer's experience online and in person. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-08-30
06 min
Restaurant Marketing School
Restaurant Marketing School | What is "organic" social media
In this episode, Paul McEnany and Josh Kopel define what organic social media is and how to achieve the result. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-08-29
07 min
Restaurant Marketing School
Restaurant Marketing School | The power of branded content
In this episode, Paul McEnany and Josh Kopel discuss how creating branded content can scale your marketing efforts and create unbelievable results. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-08-26
04 min
Restaurant Marketing School
Restaurant Marketing School | Marketing in a recession
In this episode, Paul McEnany and Josh Kopel discuss how to effectively market your restaurant within an economic downturn. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-08-25
05 min
Restaurant Marketing School
Restaurant Marketing School | What's happening with "loyalty"
In this episode, Paul McEnany and Josh Kopel discuss the evolutions of loyalty programs within the restaurant industry and explore innovations from a marketer's perspective. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-08-24
05 min
Restaurant Marketing School
Restaurant Marketing School | Mastering Manager Logs
The unsung hero of the restaurant industry is the manager log and in this episode Josh Kopel and David Scott Peters will discuss how to create the best version of this useful document. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town H...
2022-08-10
07 min
Restaurant Marketing School
Restaurant Marketing School | The best way to calculate COGS
In this episode, Josh Kopel and David Scott Peters unpack the most effective way to determine a restaurant's cost of goods sold. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-08-09
05 min
Restaurant Marketing School
Restaurant Marketing School | Chart of Accounts
In this episode, David Scott Peters and Josh Kopel discuss the power of using chart of accounts. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-08-08
08 min
Restaurant Marketing School
Restaurant Marketing School | Bulletproof Bonus Program
In this episode, Josh Kopel and David Scott Peters lay out the essential elements of a bonus program that will inspire and galvanize your leadership team. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-08-04
11 min
Restaurant Marketing School
Restaurant Marketing School | Systems to Stabilize Your Kitchen
There's nothing worse than watching your kitchen crew implode on a busy Saturday night. In this episode Josh Kopel and David Scott Peters lay out the systems you need to ensure your kitchen never fails you. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp ...
2022-08-02
08 min
Restaurant Marketing School
Restaurant Marketing School | Defining "great" hospitality
In this episode, Josh Kopel and David Scott Peters discuss how great hospitality has been redefined as a result of the pandemic. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry To...
2022-08-01
07 min
Restaurant Marketing School
Restaurant Marketing School | Why chef means manager
In this episode, Josh Kopel and David Scott Peters explain the true role of a chef in your restaurant. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-07-29
06 min
Restaurant Marketing School
Restaurant Marketing School | Reengineering your menu for success
In this episode, Josh Kopel and David Scott Peters discuss the menu changes you can make to scale profitability in your restaurant. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry To...
2022-07-28
04 min
Restaurant Marketing School
Restaurant Marketing School | Results driven communication
In this episode, Josh Kopel and David Scott Peters discuss the most effective communication styles to get the most from your managers and your team. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp
2022-07-25
08 min
Restaurant Marketing School
Restaurant Marketing School | Weaponizing manager meetings
Manager meetings are one of the most underutilized tools in our profitability arsenal. In this episode Josh Kopel and David Scott Peters discuss proven ways to get the most out of those meetings. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check...
2022-07-21
07 min
Restaurant Marketing School
Restaurant Marketing School | Creating a culture of close to open
In this episode, Josh Kopel and David Scott Peters discuss a foundation element of company culture and operational efficiency. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-07-19
06 min
Restaurant Marketing School
Restaurant Marketing School | Proactive vs. Reactive management teams
In this episode, David Scott Peters and Josh Kopel discuss the differences between the two most common management styles. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-07-18
05 min
Restaurant Marketing School
Restaurant Marketing School | The number one reason restaurants fail
In this episode, Josh Kopel and David Scott Peters discuss the number one reason that restaurants fail. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-07-15
05 min
Restaurant Marketing School
Restaurant Marketing School | Meet David Scott Peters
In this episode, Josh Kopel Introduces Season 14's co-host, David Scott Peters. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-07-11
06 min
Restaurant Marketing School
Restaurant Marketing School l Why Authenticity Wins
In this episode, Josh Kopel and Kyle Inserra discuss how authenticity is a winning marketing strategy. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-07-07
07 min
Restaurant Marketing School
Restaurant Marketing School l Retargeting as a Strategy
In this episode, Josh Kopel and Kyle Inserra discuss how retargeting can be a powerful marketing strategy. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-07-06
04 min
Restaurant Marketing School
Restaurant Marketing School l Mastering Flow
In this episode, Josh Kopel and Kyle Inserra clearly define "flow" and how it can be weaponized in your restaurant operations. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-07-05
09 min
Restaurant Marketing School
Restaurant Marketing School l The Power of Pink
In this episode, Josh Kopel and Kyle Inserra discuss the tactics, tools and strategies around standing out in a competitive restaurant marketplace. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-07-04
09 min
Restaurant Marketing School
Restaurant Marketing School l Native Delivery
In this episode, Josh Kopel and Kyle Inserra discuss native delivery and the marketing tactics to maximize its profitability. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-07-01
05 min
Restaurant Marketing School
Restaurant Marketing School l Powerful Content Creation
In this episode, Josh Kopel and Kyle Inserra discuss how showing the "ugly" side of the restaurant business can translate into busier restaurants. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-06-30
08 min
Restaurant Marketing School
Restaurant Marketing School l The Strategy of Differentiation
In this episode, Josh Kopel and Kyle Inserra discuss how to truly differentiate your restaurant in a crowded marketplace and the opportunities that presents. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-06-29
08 min
Restaurant Marketing School
Restaurant Marketing School l Micro Influencers
In this episode, Josh Kopel and Kyle Inserra discuss the value of micro influencers and how to build relationships with them. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-06-28
06 min
Restaurant Marketing School
Restaurant Marketing School l Highlighting Your Team
In this episode, Josh Kopel and Kyle Inserra discuss content creation ideas around your team and your community. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-06-27
05 min
Restaurant Marketing School
Restaurant Marketing School l Text Message Marketing
In this episode Josh Kopel and Kyle Inserra discuss best practices for text marketing campaigns. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-06-24
06 min
Restaurant Marketing School
Restaurant Marketing School l How to Get the Most Out of Your Data
In this episode Josh Kopel and Kyle Inserra discuss tactics, tools and strategies to weaponize the data your restaurant is receiving on a regular basis. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-06-23
07 min
Restaurant Marketing School
Restaurant Marketing School l Documenting Your Process
In this episode Josh Kopel and Kyle Inserra discuss content creation through the lens of viewer and what they want to get out of your social media account. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-06-22
03 min
Restaurant Marketing School
Restaurant Marketing School l Capturing the Moment
In this episode Josh Kopel and Kyle Inserra discuss the discipline needed to adopt a marketing-first perspective. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-06-21
06 min
FULL COMP: The Voice of the Restaurant Industry Revolution
Building a Family of Brands: Ryan Wilson of Lawry's Restaurants
In this episode Josh Kopel is sitting down with Ryan Wilson, the great grandson of the founder and current CEO of Lawry's Restaurants to talk about how a dynamic business model created a generational company. For more on Lawry's visit https://www.lawrysonline.com ____________________________________________________________ Full Comp brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out...
2022-06-21
36 min
Restaurant Marketing School
Restaurant Marketing School l Meet Kyle Inserra
In this episode Josh Kopel introduces Season 13th co-host Kyle Inserra. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp Industry Town Halls
2022-06-20
05 min
Restaurant Marketing School
Marketing by the Numbers: How to Make a Million Dollar Restaurant
How many humans do you need to serve in a day to hit your goals? Tune in for some quick and dirty math on how to become a Million Dollar Restaurant™ in 3 minutes with Josh Kopel. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We ha...
2021-11-16
03 min
Restaurant Marketing School
Marketing by the Numbers: How to Make a Million Dollar Restaurant
How many humans do you need to serve in a day to hit your goals? Tune in for some quick and dirty math on how to become a Million Dollar Restaurant™ in 3 minutes with Josh Kopel. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We ha...
2021-11-16
03 min
Restaurant Marketing School
Your Brand Promise: Every Restaurateur’s North Star
Do your guests know what to expect from an experience with you? Do your employees know how to execute it? Listen to this episode and gain Josh Kopel’s wisdom on why defining your restaurant’s brand promise will inspire your staff and your guests. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Step...
2021-11-12
04 min
Restaurant Marketing School
Your Brand Promise: Every Restaurateur’s North Star
Do your guests know what to expect from an experience with you? Do your employees know how to execute it? Listen to this episode and gain Josh Kopel’s wisdom on why defining your restaurant’s brand promise will inspire your staff and your guests. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Step...
2021-11-12
03 min
Restaurant Marketing School
Leveraging Facebook: How to Build a Community That’s Hiding in Plain Sight
Our communities are made up of the people who love what we love. But how do you build communities without paying an arm and a leg for their data? In this episode, Josh Kopel shares his strategy for leveraging Facebook to reach your people. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps...
2021-11-09
04 min
Restaurant Marketing School
Leveraging Facebook: How to Build a Community That’s Hiding in Plain Sight
Our communities are made up of the people who love what we love. But how do you build communities without paying an arm and a leg for their data? In this episode, Josh Kopel shares his strategy for leveraging Facebook to reach your people. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps...
2021-11-09
04 min
Restaurant Marketing School
The Fallacy of Demand
Chances are good that your marketing and awareness issues aren't the culprit. Get ready for a hard call-out as Josh Kopel hones in on the recipe for lightning in a bottle (hint: the first ingredient is understanding how to serve your demand). Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit
2021-10-29
03 min
Restaurant Marketing School
The Fallacy of Demand
Chances are good that your marketing and awareness issues aren't the culprit. Get ready for a hard call-out as Josh Kopel hones in on the recipe for lightning in a bottle (hint: the first ingredient is understanding how to serve your demand). Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit
2021-10-29
03 min
Restaurant Marketing School
Passion as a marketing tool
Tired of treading water and putting out fires? Start doing cool stuff again! In this episode, Josh Kopel reminds us that we got into this business because we were passionate about it, and sustaining that passion is easier than we think. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit
2021-10-28
02 min
Restaurant Marketing School
Passion as a marketing tool
Tired of treading water and putting out fires? Start doing cool stuff again! In this episode, Josh Kopel reminds us that we got into this business because we were passionate about it, and sustaining that passion is easier than we think. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit
2021-10-28
02 min
Restaurant Marketing School
Great marketing doesn't cost you a penny
Marketing your restaurant is not optional. Listen as Josh Kopel offers insight into practical and efficient strategies that will boost your visibility in no time -- and all without spending a single red cent. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content...
2021-10-27
03 min
Restaurant Marketing School
Great marketing doesn't cost you a penny
Marketing your restaurant is not optional. Listen as Josh Kopel offers insight into practical and efficient strategies that will boost your visibility in no time -- and all without spending a single red cent. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content...
2021-10-27
03 min
Restaurant Marketing School
1 to 100: The Golden Ratio of Building Awareness
The art of building relationships isn't in the "how", but the "who". Today, Josh Kopel shows us a marketing power play that gives your biggest fans the opportunity to become your most effective marketing strategy. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more...
2021-10-26
03 min
Restaurant Marketing School
1 to 100: The Golden Ratio of Building Awareness
The art of building relationships isn't in the "how", but the "who". Today, Josh Kopel shows us a marketing power play that gives your biggest fans the opportunity to become your most effective marketing strategy. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more...
2021-10-26
03 min
Restaurant Marketing School
$5,000 Mondays
Mondays are a tough sell, but a shift in focus can help maximize opportunity where it's the most efficient. On this episode of Restaurant Marketing School, Josh Kopel helps us understand how to seize the right moment to up profit through the week. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net...
2021-10-25
03 min
Restaurant Marketing School
$5,000 Mondays
Mondays are a tough sell, but a shift in focus can help maximize opportunity where it's the most efficient. On this episode of Restaurant Marketing School, Josh Kopel helps us understand how to seize the right moment to up profit through the week. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net...
2021-10-25
03 min
Restaurant Marketing School
The True Purpose of Social Media: It's Not For Selling
It's never been harder or easier to get attention these days. Today, Josh Kopel shares how his perspective regarding social media has influenced how and why he and his brands get attention. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your...
2021-10-22
02 min
Restaurant Marketing School
The True Purpose of Social Media: It's Not For Selling
It's never been harder or easier to get attention these days. Today, Josh Kopel shares how his perspective regarding social media has influenced how and why he and his brands get attention. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your...
2021-10-22
02 min
Restaurant Marketing School
The Colonel Sanders of Los Angeles: The Power of Your Brand
We talk a lot about your restaurant's brand, but what about YOUR brand? Today, Josh Kopel lays out the tools and tactics he used to step into the spotlight, becoming the face of his restaurant brands. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot m...
2021-10-21
03 min
Restaurant Marketing School
The Colonel Sanders of Los Angeles: The Power of Your Brand
We talk a lot about your restaurant's brand, but what about YOUR brand? Today, Josh Kopel lays out the tools and tactics he used to step into the spotlight, becoming the face of his restaurant brands. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot m...
2021-10-21
03 min
Restaurant Marketing School
What do you want to be known for?
Today, Josh Kopel unpacks how to influence what your customers and your community say about you and your restaurant. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe b...
2021-10-20
03 min
Restaurant Marketing School
What do you want to be known for?
Today, Josh Kopel unpacks how to influence what your customers and your community say about you and your restaurant. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe b...
2021-10-20
03 min
Restaurant Marketing School
The Lebowski Method: Throwing a Party to Remember
The holidays are a great excuse to throw a party and Josh would argue that he did it better than most. Today Josh Kopel breaks down the essential elements of a throwing great party. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content...
2021-10-19
04 min
Restaurant Marketing School
The Lebowski Method: Throwing a Party to Remember
The holidays are a great excuse to throw a party and Josh would argue that he did it better than most. Today Josh Kopel breaks down the essential elements of a throwing great party. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content...
2021-10-19
04 min
Restaurant Marketing School
Where they decide
Today Josh Kopel explains the true purpose of social media and the platforms we need to focus on if we're going to turn page views into patrons. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure...
2021-10-18
03 min
Restaurant Marketing School
Where they decide
Today Josh Kopel explains the true purpose of social media and the platforms we need to focus on if we're going to turn page views into patrons. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure...
2021-10-18
03 min
Restaurant Marketing School
"Borrow" a chef
Today Josh Kopel unpacks how to use the talent behind competing restaurants to market your own restaurant. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
2021-10-15
02 min
Restaurant Marketing School
"Borrow" a chef
Today Josh Kopel unpacks how to use the talent behind competing restaurants to market your own restaurant. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
2021-10-15
02 min
Restaurant Marketing School
Getting free marketing support from the "big guys"
Today, Josh Kopel unpacks the opportunities out there to partner with beverage companies to market your restaurant. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
2021-10-14
02 min
Restaurant Marketing School
Getting free marketing support from the "big guys"
Today, Josh Kopel unpacks the opportunities out there to partner with beverage companies to market your restaurant. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
2021-10-14
02 min
Restaurant Marketing School
How to book $1M in events
Today Josh Kopel breaks down the step-by-step the methods and tools he used book out $1M in events. Be sure to check out his events pack at http://restauranteventguide.com Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way!
2021-10-13
03 min
Restaurant Marketing School
How to book $1M in events
Today Josh Kopel breaks down the step-by-step the methods and tools he used book out $1M in events. Be sure to check out his events pack at http://restauranteventguide.com Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way!
2021-10-13
03 min
Restaurant Marketing School
Tastings: Where free makes you money
Tastings are the simplest strategy out there to lure guests into your restaurant without spending.$1. Today Josh Kopel runs through the most effective use cases for tastings. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to c...
2021-10-12
02 min
Restaurant Marketing School
Tastings: Where free makes you money
Tastings are the simplest strategy out there to lure guests into your restaurant without spending.$1. Today Josh Kopel runs through the most effective use cases for tastings. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to c...
2021-10-12
02 min
Restaurant Marketing School
The power of "a little something extra"
Today Josh Kopel breaks down a bulletproof strategy to delight guests while turning tables. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net ProfitWe have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook I...
2021-10-11
03 min
Restaurant Marketing School
The power of "a little something extra"
Today Josh Kopel breaks down a bulletproof strategy to delight guests while turning tables. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net ProfitWe have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook I...
2021-10-11
03 min
FULL COMP: The Voice of the Restaurant Industry Revolution
The FULL COMP Origin Story: Josh Kopel & Stephen McKeon
I've dedicated most of the last year of my life to asking these two questions: How did we get here? Where are we going? Believe it or not, one of the most frequent question I get is: How did you get here? It seems many of you are curious as to how and why I started the show and exactly what is the nature of my relationship with Yelp. Today I tackle those questions and many more with the help of Stephen McKeon, one of the guys...
2021-06-08
27 min
FULL COMP: The Voice of the Restaurant Industry Revolution
FULL COMP: 2021 MEDIA UNIVERSE
We have several new projects launching in 2021. Here's a preview! Restaurant Marketing School Hosted by famed digital marketer Eric Siu and Michelin-rated restaurateur Josh Kopel, RMS provides daily digital marketing tips, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base. Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in their restaurants that day. Release Schedule: Monday-Friday Season 1 launches 1/11/21 Restaurant Influencers: The Playbook Restaurant Influencers offers readers a peek at the playb...
2021-01-01
01 min