Shows
Commerce TodayEssential 5-Step Incident Playbook for E-Commerce SitesJoin Joshua Warren, CEO of Creatuity, in the third episode of our holiday series as he shares a crucial 5-step incident playbook for e-commerce teams. Drawing from a real-life Thanksgiving incident, Joshua details the importance of having a plan for site outages, discussing the types of issues that can occur, and providing actionable steps to detect, triage, communicate, fix, and learn from incidents. Don't miss out on this essential guide to keeping your e-commerce site running smoothly during the busy holiday season!Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:
2025-12-2310 minCommerce TodayFixing B2B E-Commerce Quoting: From Call to ClickJoin Joshua Warren, founder of Creatuity and host of Commerce Today, for episode 152, where we tackle how to improve B2B e-commerce quoting. Learn about the pitfalls of legacy systems, the importance of seamless digital experiences for millennial and Gen Z buyers, and a four-level maturity model for B2B quotes. Discover practical steps to eliminate 'call for pricing' obstacles, implement dynamic pricing, and enhance user experience just in time for Q1 of 2026. Don't miss this holiday episode packed with actionable insights!Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:
2025-12-1607 minCommerce TodayFixing B2B E-Commerce Quoting: From Call to ClickJoin Joshua Warren, founder of Creatuity and host of Commerce Today, for episode 152, where we tackle how to improve B2B e-commerce quoting. Learn about the pitfalls of legacy systems, the importance of seamless digital experiences for millennial and Gen Z buyers, and a four-level maturity model for B2B quotes. Discover practical steps to eliminate 'call for pricing' obstacles, implement dynamic pricing, and enhance user experience just in time for Q1 of 2026. Don't miss this holiday episode packed with actionable insights!Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:
2025-12-1607 minCommerce TodayAvoiding Common E-Commerce Promotion Pitfalls: A Fireside Chat with Joshua WarrenIn this episode of Commerce Today, Joshua Warren addresses common mistakes brands make with their holiday promotions and provides strategic insights on how to offer discounts without long-term damage. Using real-life examples, Joshua explains how to categorize promotions into traffic, inventory, and relationship buckets and outlines a simple three-step process for planning effective promotions for 2026. Learn how to avoid the 'perma sale' trap, manage customer expectations, and boost both your customer acquisition cost and lifetime value. Future episodes in the series will cover topics like B2B quoting, crisis management, and subscription models. Reach out to Joshua on LinkedIn...
2025-12-0908 minCommerce TodayAvoiding Common E-Commerce Promotion Pitfalls: A Fireside Chat with Joshua WarrenIn this episode of Commerce Today, Joshua Warren addresses common mistakes brands make with their holiday promotions and provides strategic insights on how to offer discounts without long-term damage. Using real-life examples, Joshua explains how to categorize promotions into traffic, inventory, and relationship buckets and outlines a simple three-step process for planning effective promotions for 2026. Learn how to avoid the 'perma sale' trap, manage customer expectations, and boost both your customer acquisition cost and lifetime value. Future episodes in the series will cover topics like B2B quoting, crisis management, and subscription models. Reach out to Joshua on LinkedIn...
2025-12-0908 minCommerce TodayHandling Complex E-Commerce Product CatalogsIn episode 150 of Commerce Today, host Joshua Warren takes a break from discussing AI to tackle the challenge of managing large and complex e-commerce product catalogs. Combining insights from several case studies, Joshua explores effective strategies for maintaining brand consistency, findability, and data governance without overhauling existing systems. He delves into a data contract-first approach and emphasizes the importance of clean product data, search optimization, and seamless integration between IT and marketing. Whether dealing with multiple brands, countries, or a vast range of product attributes, this episode offers practical advice for improving e-commerce operations and user experience....
2025-11-1818 minCommerce TodayHandling Complex E-Commerce Product CatalogsIn episode 150 of Commerce Today, host Joshua Warren takes a break from discussing AI to tackle the challenge of managing large and complex e-commerce product catalogs. Combining insights from several case studies, Joshua explores effective strategies for maintaining brand consistency, findability, and data governance without overhauling existing systems. He delves into a data contract-first approach and emphasizes the importance of clean product data, search optimization, and seamless integration between IT and marketing. Whether dealing with multiple brands, countries, or a vast range of product attributes, this episode offers practical advice for improving e-commerce operations and user experience....
2025-11-1818 minCommerce TodayAI Readiness for E-Commerce: Practical Steps from No Budget to Big BudgetIn this week's episode of Commerce Today, we explore AI readiness and actionable steps for e-commerce merchants, from no budget to big budget. With the holiday selling season fast approaching and the recent launch of OpenAI's Atlas browser, it's crucial to prepare your e-commerce site to maximize the benefits of AI. Host Joshua Warren shares practical advice on data organization, product listings, page speed optimization, and AI-powered tools. Learn how to implement AI effectively whether you're operating with a limited or extensive budget. Joshua also covers essential steps like improving site usability, enhancing content, and leveraging AI agents for...
2025-11-1123 minCommerce TodayAI Readiness for E-Commerce: Practical Steps from No Budget to Big BudgetIn this week's episode of Commerce Today, we explore AI readiness and actionable steps for e-commerce merchants, from no budget to big budget. With the holiday selling season fast approaching and the recent launch of OpenAI's Atlas browser, it's crucial to prepare your e-commerce site to maximize the benefits of AI. Host Joshua Warren shares practical advice on data organization, product listings, page speed optimization, and AI-powered tools. Learn how to implement AI effectively whether you're operating with a limited or extensive budget. Joshua also covers essential steps like improving site usability, enhancing content, and leveraging AI agents for...
2025-11-1123 minCommerce TodayThe End of De Minimis: New Tariffs and What They Mean for Your BusinessIn this episode, Joshua unpacks a seismic shift in cross-border e-commerce. As of August 29, 2025, the long-standing U.S. de minimis exemption—allowing parcels under $800 to enter duty-free—is gone. Every shipment into the U.S. will now face import duties, alongside sweeping new tariffs: 50% on most Brazilian imports, 50% on copper-heavy goods, and a potential 270% on Chinese ship-to-shore cranes. These changes will ripple through supply chains and pricing, leaving many merchants unprepared for rapidly rising costs.
Drawing on his background in cross-border logistics, Joshua explains why the de minimis change is happening, who will be hit hardest, and what...
2025-09-0318 minCommerce TodayConquering Tech Debt: Lessons from The E-Commerce Growth PlaybookIn this episode of Commerce Today, Joshua Warren returns to the concept of tech debt, drawing insights from his new book, The E-Commerce Growth Playbook. Through a real-life story and a detailed framework, he explains how tech debt impacts businesses and provides actionable strategies for addressing it. Learn about the hidden costs of shortcuts in your codebase, the deployment paradox, and quick wins to reduce technical debt. Gain insights into managing tech debt effectively to improve your site's performance and ROI. Don't miss this invaluable advice for any e-commerce professional!Links:Schedule a free 30 minute ecommerce...
2025-08-2610 minCommerce TodayConquering Tech Debt: Lessons from The E-Commerce Growth PlaybookIn this episode of Commerce Today, Joshua Warren returns to the concept of tech debt, drawing insights from his new book, The E-Commerce Growth Playbook. Through a real-life story and a detailed framework, he explains how tech debt impacts businesses and provides actionable strategies for addressing it. Learn about the hidden costs of shortcuts in your codebase, the deployment paradox, and quick wins to reduce technical debt. Gain insights into managing tech debt effectively to improve your site's performance and ROI. Don't miss this invaluable advice for any e-commerce professional!Links:Schedule a free 30 minute ecommerce...
2025-08-2610 minCommerce TodayYour First Tactical Win (A Playbook for Frictionless UX)Join Joshua Warren of Commerce Today and Creatuity as he delves into key takeaways from his new book, 'The E-Commerce Growth Playbook.' In this episode, discover the importance of a frictionless customer experience and how crucial factors like mobile site speed, streamlined checkout processes, and effortless returns can significantly impact your conversion rates. Learn actionable tactics to identify and eliminate friction points on your website, ensuring a seamless shopping experience that drives sales. Don’t forget to check out the book for a comprehensive playbook and visit the resources page for downloadable checklists and more.Links:...
2025-08-1910 minCommerce TodayYour First Tactical Win (A Playbook for Frictionless UX)Join Joshua Warren of Commerce Today and Creatuity as he delves into key takeaways from his new book, 'The E-Commerce Growth Playbook.' In this episode, discover the importance of a frictionless customer experience and how crucial factors like mobile site speed, streamlined checkout processes, and effortless returns can significantly impact your conversion rates. Learn actionable tactics to identify and eliminate friction points on your website, ensuring a seamless shopping experience that drives sales. Don’t forget to check out the book for a comprehensive playbook and visit the resources page for downloadable checklists and more.Links:...
2025-08-1910 minCommerce TodayThe Real AI DisruptionIn this week's episode of Commerce Today, we kick things off with a riveting discussion happening on LinkedIn about whether Shopify is losing its edge in the e-commerce space. The episode focuses on a new thesis inspired by Nicklas Gellner of Medusa, suggesting that AI coding agents, like Claude Code, are the real disruptors in platform selection rather than just developer jobs. Host Joshua Warren of Creatuity shares their first-hand experiences and insights on how these AI agents are transforming the way we approach e-commerce development, leading to reduced costs and faster deployment times. Tune in to understand the...
2025-08-1218 minCommerce TodayThe Real AI DisruptionIn this week's episode of Commerce Today, we kick things off with a riveting discussion happening on LinkedIn about whether Shopify is losing its edge in the e-commerce space. The episode focuses on a new thesis inspired by Nicklas Gellner of Medusa, suggesting that AI coding agents, like Claude Code, are the real disruptors in platform selection rather than just developer jobs. Host Joshua Warren of Creatuity shares their first-hand experiences and insights on how these AI agents are transforming the way we approach e-commerce development, leading to reduced costs and faster deployment times. Tune in to understand the...
2025-08-1218 minCommerce TodayYour New Field Manual: Introducing The Ecommerce Growth PlaybookJoin Joshua Warren in this episode of Commerce Today as he discusses his new book, 'The E-Commerce Growth Playbook'. Discover how 'good enough' websites are silently taxing your revenue through issues like slow pages and clunky checkouts. Joshua explains the three main strategies from the book to boost your mid-market e-commerce operations: customer obsession, building a scalable tech stack, and optimizing your e-commerce team. Learn how to address these challenges with actionable 7-day and 90-day playbooks and start driving tangible improvements in your business. Available on Amazon, the book is designed to be practical and adaptable, helping you to...
2025-08-0513 minCommerce TodayYour New Field Manual: Introducing The Ecommerce Growth PlaybookJoin Joshua Warren in this episode of Commerce Today as he discusses his new book, 'The E-Commerce Growth Playbook'. Discover how 'good enough' websites are silently taxing your revenue through issues like slow pages and clunky checkouts. Joshua explains the three main strategies from the book to boost your mid-market e-commerce operations: customer obsession, building a scalable tech stack, and optimizing your e-commerce team. Learn how to address these challenges with actionable 7-day and 90-day playbooks and start driving tangible improvements in your business. Available on Amazon, the book is designed to be practical and adaptable, helping you to...
2025-08-0513 minCommerce TodayMillennial B2B Buyers: Reshaping Digital Sales with Self-Service and SpeedIn this week's episode of Commerce Today, we explore the transformative impact millennials are having on B2B buying. Host Joshua Warren explores how millennials, now ages 29-44, have become the dominant cohort in B2B purchasing, making up 73% of all B2B buyer roles with 44% as lead decision-makers. Discover the millennial-driven shift towards B2C-style expectations in B2B procurement, including demands for transparent pricing, quick self-service purchasing, and seamless digital experiences. Learn about the rise of self-service research tools, the waning influence of traditional sales tactics, and how B2B brands must adapt to meet these new...
2025-07-2920 minCommerce TodayMillennial B2B Buyers: Reshaping Digital Sales with Self-Service and SpeedIn this week's episode of Commerce Today, we explore the transformative impact millennials are having on B2B buying. Host Joshua Warren explores how millennials, now ages 29-44, have become the dominant cohort in B2B purchasing, making up 73% of all B2B buyer roles with 44% as lead decision-makers. Discover the millennial-driven shift towards B2C-style expectations in B2B procurement, including demands for transparent pricing, quick self-service purchasing, and seamless digital experiences. Learn about the rise of self-service research tools, the waning influence of traditional sales tactics, and how B2B brands must adapt to meet these new...
2025-07-2920 minCommerce TodayEPR & Packaging Laws: California SB-54 and New Costs of Ecommerce PackagingIn this episode of Commerce Today, host Joshua Warren dives into the new and crucial packaging laws affecting the e-commerce industry, specifically focusing on Extended Producer Responsibility (EPR). He explains that EPR policies are sweeping across the United States, mandating that producers manage recycling programs for their packaging. California's landmark SB 54 law, which requires all packaging to be recyclable or compostable by 2032, is highlighted along with its significant implications for e-commerce businesses. Joshua discusses the anticipated increase in costs, the need to register with Producer Responsibility Organizations like the Circular Action Alliance, and the steps businesses should take now...
2025-07-2222 minCommerce TodayEPR & Packaging Laws: California SB-54 and New Costs of Ecommerce PackagingIn this episode of Commerce Today, host Joshua Warren dives into the new and crucial packaging laws affecting the e-commerce industry, specifically focusing on Extended Producer Responsibility (EPR). He explains that EPR policies are sweeping across the United States, mandating that producers manage recycling programs for their packaging. California's landmark SB 54 law, which requires all packaging to be recyclable or compostable by 2032, is highlighted along with its significant implications for e-commerce businesses. Joshua discusses the anticipated increase in costs, the need to register with Producer Responsibility Organizations like the Circular Action Alliance, and the steps businesses should take now...
2025-07-2222 minCommerce TodayADPPA and 2025 State Privacy Laws: New Rules for Data Privacy ComplianceIn this episode of Commerce Today, host Joshua Warren explores the complexities of various state privacy laws and their implications on e-commerce businesses. Covering developments across over 20 states, including eight new laws effective this year, Joshua discusses the proposed American Data Privacy and Protection Act (ADPPA), which aims to standardize privacy protections across the U.S. Despite its stalled progress due to pushback from states like California, businesses need to understand the current patchwork of state laws. Joshua details the requirements and quirks of these laws and offers practical tips on compliance, from updating privacy notices to mapping out...
2025-07-1424 minCommerce TodayADPPA and 2025 State Privacy Laws: New Rules for Data Privacy ComplianceIn this episode of Commerce Today, host Joshua Warren explores the complexities of various state privacy laws and their implications on e-commerce businesses. Covering developments across over 20 states, including eight new laws effective this year, Joshua discusses the proposed American Data Privacy and Protection Act (ADPPA), which aims to standardize privacy protections across the U.S. Despite its stalled progress due to pushback from states like California, businesses need to understand the current patchwork of state laws. Joshua details the requirements and quirks of these laws and offers practical tips on compliance, from updating privacy notices to mapping out...
2025-07-1424 minCommerce TodayOptimize Your E-commerce Data Flow: From Manual to Real-Time IntegrationsIn this episode of Commerce Today, host Joshua Warren addresses the common pain points e-commerce businesses face with manual data entry and its impact on efficiency and accuracy. By comparing old-school switchboard operators to modern-day data handling, he emphasizes the importance of evolving from manual processes to automated, real-time integrations. Joshua presents a practical roadmap using a crawl-walk-run approach to move from basic CSV file transfers to advanced real-time API and event-driven data flows. This episode serves as a guide to eliminate costly errors, improve business scalability, and streamline operations, making it a must-watch for those looking to optimize...
2025-06-2427 minCommerce TodayOptimize Your E-commerce Data Flow: From Manual to Real-Time IntegrationsIn this episode of Commerce Today, host Joshua Warren addresses the common pain points e-commerce businesses face with manual data entry and its impact on efficiency and accuracy. By comparing old-school switchboard operators to modern-day data handling, he emphasizes the importance of evolving from manual processes to automated, real-time integrations. Joshua presents a practical roadmap using a crawl-walk-run approach to move from basic CSV file transfers to advanced real-time API and event-driven data flows. This episode serves as a guide to eliminate costly errors, improve business scalability, and streamline operations, making it a must-watch for those looking to optimize...
2025-06-2427 minCommerce TodayGet More From Your E-Commerce Agency - And Know When to Walk AwayIn this week's episode of Commerce Today, host Joshua Warren delves into the often overlooked but critical steps following the selection and hiring of an e-commerce agency. Joshua discusses the common pitfalls that e-commerce brands face after signing contracts, including 'vendor drift' and mismanagement of KPIs. He offers actionable insights through three key playbooks: Govern, Own, and Exit, which cover essential aspects like quarterly business reviews, ownership of digital assets, and strategies for a smooth agency transition. This episode aims to equip e-commerce professionals with the tools to maintain successful and stress-free agency partnerships. Stay tuned until the end...
2025-06-1720 minCommerce TodayGet More From Your E-Commerce Agency - And Know When to Walk AwayIn this week's episode of Commerce Today, host Joshua Warren delves into the often overlooked but critical steps following the selection and hiring of an e-commerce agency. Joshua discusses the common pitfalls that e-commerce brands face after signing contracts, including 'vendor drift' and mismanagement of KPIs. He offers actionable insights through three key playbooks: Govern, Own, and Exit, which cover essential aspects like quarterly business reviews, ownership of digital assets, and strategies for a smooth agency transition. This episode aims to equip e-commerce professionals with the tools to maintain successful and stress-free agency partnerships. Stay tuned until the end...
2025-06-1720 minCommerce TodayMastering EOS Scorecards - Boost Your E-Commerce MetricsIn this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the power of the EOS (Entrepreneurial Operating System) scorecard for e-commerce businesses. Learn the importance of focusing on vitality over vanity metrics, and discover how a simple five-metric scorecard can drive significant improvements in your company's performance. Joshua breaks down the fundamental components of EOS, shares real-life case studies, and offers practical advice for implementing effective scorecards and leadership team meetings. Don't miss this insightful guide to transforming your e-commerce business with actionable metrics.Links:Schedule a free 30 minute ecommerce problem solving session...
2025-06-1017 minCommerce TodayMastering EOS Scorecards - Boost Your E-Commerce MetricsIn this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the power of the EOS (Entrepreneurial Operating System) scorecard for e-commerce businesses. Learn the importance of focusing on vitality over vanity metrics, and discover how a simple five-metric scorecard can drive significant improvements in your company's performance. Joshua breaks down the fundamental components of EOS, shares real-life case studies, and offers practical advice for implementing effective scorecards and leadership team meetings. Don't miss this insightful guide to transforming your e-commerce business with actionable metrics.Links:Schedule a free 30 minute ecommerce problem solving session...
2025-06-1017 minCommerce TodayPersonalization in 2025: The 5-Level Ladder from “Hi" to Predictive ServiceJoin Joshua Warren, CEO of Creatuity and Commerce Today host, as he looks at the crucial topic of e-commerce personalization in a new way. In this episode, Joshua discusses the importance of getting personalization right, providing a comparative analysis with successful examples like Netflix and less successful ones like over-targeted online ads. He outlines a five-step personalization ladder, offering actionable insights, practical quick wins, and key performance indicators for each level. Joshua wraps up with real-life case studies and a five-question litmus test to avoid creepy personalization techniques. Whether you're a B2B or B2C brand, learn how...
2025-06-0326 minCommerce TodayPersonalization in 2025: The 5-Level Ladder from “Hi" to Predictive ServiceJoin Joshua Warren, CEO of Creatuity and Commerce Today host, as he looks at the crucial topic of e-commerce personalization in a new way. In this episode, Joshua discusses the importance of getting personalization right, providing a comparative analysis with successful examples like Netflix and less successful ones like over-targeted online ads. He outlines a five-step personalization ladder, offering actionable insights, practical quick wins, and key performance indicators for each level. Joshua wraps up with real-life case studies and a five-question litmus test to avoid creepy personalization techniques. Whether you're a B2B or B2C brand, learn how...
2025-06-0326 minCommerce TodayOptimizing Your E-Commerce Team: Org Charts & Team Design StrategiesIn this episode of Commerce Today, Joshua Warren from the e-commerce agency Creatuity explores the best practices for structuring e-commerce teams. Joshua explains why running your team with outdated organizational designs could be costing you money, and divides e-commerce businesses into three primary types: sidecar B2B, omnichannel retailers, and pure play companies. He introduces a universal e-commerce team structure with three key pods: Growth, Platform, and Enablement. The podcast also covers the importance of a clear decision-making process, the distinction between product owners and project managers, and tips for effectively leveraging both in-house and agency resources. Tune in...
2025-06-0223 minCommerce TodayOptimizing Your E-Commerce Team: Org Charts & Team Design StrategiesIn this episode of Commerce Today, Joshua Warren from the e-commerce agency Creatuity explores the best practices for structuring e-commerce teams. Joshua explains why running your team with outdated organizational designs could be costing you money, and divides e-commerce businesses into three primary types: sidecar B2B, omnichannel retailers, and pure play companies. He introduces a universal e-commerce team structure with three key pods: Growth, Platform, and Enablement. The podcast also covers the importance of a clear decision-making process, the distinction between product owners and project managers, and tips for effectively leveraging both in-house and agency resources. Tune in...
2025-06-0223 minCommerce TodayThe Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics FocusIn this episode of Commerce Today, host Joshua Warren dives into the concept that being overly data-driven can backfire for e-commerce businesses. He argues that focusing on too many metrics can lead to chaos and ineffective decision-making. Instead, Joshua advocates for identifying one 'hero metric' for each stage of the customer journey and using that as a primary focus. He provides practical advice and specific KPIs to track for different stages like interest, engagement, evaluation, purchase, retain, and advocate. This episode offers valuable insights to help you streamline your analytics and make more impactful decisions to grow your e-commerce...
2025-05-2021 minCommerce TodayThe Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics FocusIn this episode of Commerce Today, host Joshua Warren dives into the concept that being overly data-driven can backfire for e-commerce businesses. He argues that focusing on too many metrics can lead to chaos and ineffective decision-making. Instead, Joshua advocates for identifying one 'hero metric' for each stage of the customer journey and using that as a primary focus. He provides practical advice and specific KPIs to track for different stages like interest, engagement, evaluation, purchase, retain, and advocate. This episode offers valuable insights to help you streamline your analytics and make more impactful decisions to grow your e-commerce...
2025-05-2021 minCommerce TodayThe Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics FocusIn this episode of Commerce Today, host Joshua Warren dives into the concept that being overly data-driven can backfire for e-commerce businesses. He argues that focusing on too many metrics can lead to chaos and ineffective decision-making. Instead, Joshua advocates for identifying one 'hero metric' for each stage of the customer journey and using that as a primary focus. He provides practical advice and specific KPIs to track for different stages like interest, engagement, evaluation, purchase, retain, and advocate. This episode offers valuable insights to help you streamline your analytics and make more impactful decisions to grow your e-commerce...
2025-05-1321 minCommerce TodayThe Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics FocusIn this episode of Commerce Today, host Joshua Warren dives into the concept that being overly data-driven can backfire for e-commerce businesses. He argues that focusing on too many metrics can lead to chaos and ineffective decision-making. Instead, Joshua advocates for identifying one 'hero metric' for each stage of the customer journey and using that as a primary focus. He provides practical advice and specific KPIs to track for different stages like interest, engagement, evaluation, purchase, retain, and advocate. This episode offers valuable insights to help you streamline your analytics and make more impactful decisions to grow your e-commerce...
2025-05-1321 minCommerce TodayOvercoming E-commerce Stagnation - Small Steps to Big WinsWelcome to another episode of Commerce Today, hosted by Joshua Warren, CEO of Creatuity. This episode shifts focus from technology to strategies for overcoming stagnation in e-commerce projects. Using the analogy of organizing a messy garage, Joshua discusses how breaking tasks into smaller steps can prevent businesses from getting stuck, whether it's launching parts of an e-commerce platform, navigating complex projects, or re-platforming. He emphasizes the importance of data-driven decision-making and incremental progress, stressing the need for analytics and setting realistic goals. Join Joshua as he provides practical tips for making tangible improvements in your e-commerce operations....
2025-04-2214 minCommerce TodayOvercoming E-commerce Stagnation - Small Steps to Big WinsWelcome to another episode of Commerce Today, hosted by Joshua Warren, CEO of Creatuity. This episode shifts focus from technology to strategies for overcoming stagnation in e-commerce projects. Using the analogy of organizing a messy garage, Joshua discusses how breaking tasks into smaller steps can prevent businesses from getting stuck, whether it's launching parts of an e-commerce platform, navigating complex projects, or re-platforming. He emphasizes the importance of data-driven decision-making and incremental progress, stressing the need for analytics and setting realistic goals. Join Joshua as he provides practical tips for making tangible improvements in your e-commerce operations....
2025-04-2214 minCommerce TodayFrom Kickbacks to Collaboration: E-Commerce Partnerships ExploredIn this episode of Commerce Today, Joshua Warren, CEO of Creatuity, discusses the importance and value of genuine e-commerce partnerships. He highlights the difference between financially-driven partnerships and those focused on merchant benefit. He shares insights on four key partners: IPaaS for integration solutions, ShipperHQ for enhanced shipping experiences, dotDigital for marketing automation, and Adobe for their robust e-commerce platform. He emphasizes the need for partnerships that prioritize merchant needs over financial gains and offers practical advice on leveraging these partnerships for better e-commerce outcomes. Finally, he invites North Texas e-commerce professionals to an upcoming event at Martin House...
2025-04-1513 minCommerce TodayFrom Kickbacks to Collaboration: E-Commerce Partnerships ExploredIn this episode of Commerce Today, Joshua Warren, CEO of Creatuity, discusses the importance and value of genuine e-commerce partnerships. He highlights the difference between financially-driven partnerships and those focused on merchant benefit. He shares insights on four key partners: IPaaS for integration solutions, ShipperHQ for enhanced shipping experiences, dotDigital for marketing automation, and Adobe for their robust e-commerce platform. He emphasizes the need for partnerships that prioritize merchant needs over financial gains and offers practical advice on leveraging these partnerships for better e-commerce outcomes. Finally, he invites North Texas e-commerce professionals to an upcoming event at Martin House...
2025-04-1513 minCommerce TodaySolving E-Commerce Challenges: Systems, Processes, and PeopleIn this episode of Commerce Today, host Joshua Warren, CEO of Creatuity, an e-commerce agency, discusses common e-commerce challenges and categorizes them into three main areas: systems problems, process or policy problems, and people problems. Joshua shares his insights on how to identify and address these issues based on his extensive experience in e-commerce problem-solving sessions. He also emphasizes the importance of addressing process, policy, and people issues before deciding to switch e-commerce platforms. Additionally, Joshua announces upcoming detailed discussions on Adobe Commerce as a Cloud Service and invites viewers to join e-commerce meetups in North Texas....
2025-04-0119 minCommerce TodaySolving E-Commerce Challenges: Systems, Processes, and PeopleIn this episode of Commerce Today, host Joshua Warren, CEO of Creatuity, an e-commerce agency, discusses common e-commerce challenges and categorizes them into three main areas: systems problems, process or policy problems, and people problems. Joshua shares his insights on how to identify and address these issues based on his extensive experience in e-commerce problem-solving sessions. He also emphasizes the importance of addressing process, policy, and people issues before deciding to switch e-commerce platforms. Additionally, Joshua announces upcoming detailed discussions on Adobe Commerce as a Cloud Service and invites viewers to join e-commerce meetups in North Texas....
2025-04-0119 minCommerce TodayRevolutionizing Retail: Omnichannel Strategies for Farm & Home StoresIn this episode of Commerce Today, Joshua Warren dives into his experiences with omnichannel retail projects for two major farm and home retailers, Rural King and Family Farm and Home. He discusses various solutions implemented, such as buy online, pickup in store, curbside pickup, and vendor ship to store. Key challenges and innovative solutions are highlighted, including compliance with ATF regulations, integrating with older ERP systems, and responding to the COVID-19 pandemic with rapid curbside pickup deployment. Additionally, Joshua shares insights into the development of a headless order management system and a mobile point of sale system, providing valuable...
2025-03-1817 minCommerce TodayRevolutionizing Retail: Omnichannel Strategies for Farm & Home StoresIn this episode of Commerce Today, Joshua Warren dives into his experiences with omnichannel retail projects for two major farm and home retailers, Rural King and Family Farm and Home. He discusses various solutions implemented, such as buy online, pickup in store, curbside pickup, and vendor ship to store. Key challenges and innovative solutions are highlighted, including compliance with ATF regulations, integrating with older ERP systems, and responding to the COVID-19 pandemic with rapid curbside pickup deployment. Additionally, Joshua shares insights into the development of a headless order management system and a mobile point of sale system, providing valuable...
2025-03-1817 minCommerce TodayIntegrating Online and In-Store Retail: A Guide to Omnichannel SuccessIn this episode of Commerce Today, we dive into your questions about Omnichannel Retail with expert Joshua Warren. With extensive experience in integrating online and physical store operations, Joshua discusses the impact of the pandemic on retail, the importance of real-time integrations, and the nuances of buy online pickup in-store (BOPIS). Explore the operational and technical challenges, training needs, and the future of AI-driven digital twins in retail fulfillment. Don't miss the teaser for the next episode focusing on successful BOPIS implementations with Rural King and Family Farm and Home. Tune in to become well-versed in the latest trends...
2025-03-1019 minCommerce TodayIntegrating Online and In-Store Retail: A Guide to Omnichannel SuccessIn this episode of Commerce Today, we dive into your questions about Omnichannel Retail with expert Joshua Warren. With extensive experience in integrating online and physical store operations, Joshua discusses the impact of the pandemic on retail, the importance of real-time integrations, and the nuances of buy online pickup in-store (BOPIS). Explore the operational and technical challenges, training needs, and the future of AI-driven digital twins in retail fulfillment. Don't miss the teaser for the next episode focusing on successful BOPIS implementations with Rural King and Family Farm and Home. Tune in to become well-versed in the latest trends...
2025-03-1019 minCommerce TodayFinding Peace in E-Commerce: From Chaos to ClarityIn this episode of Commerce Today, join us for a unique discussion as we explore the future of e-commerce agencies in an AI-driven world. Our host, Joshua Warren, dives into the significant shifts happening in the industry, from the increasing commoditization to the essential role of trusted advisors for merchants. Through an impromptu Q&A, discover insights on how the role of e-commerce agencies has evolved over 25 years, why personal relationships are making a comeback, and how to find real solutions amidst the AI boom. Additionally, learn about maintaining mental health and achieving peace of mind in e-commerce projects...
2025-03-0417 minCommerce TodayFinding Peace in E-Commerce: From Chaos to ClarityIn this episode of Commerce Today, join us for a unique discussion as we explore the future of e-commerce agencies in an AI-driven world. Our host, Joshua Warren, dives into the significant shifts happening in the industry, from the increasing commoditization to the essential role of trusted advisors for merchants. Through an impromptu Q&A, discover insights on how the role of e-commerce agencies has evolved over 25 years, why personal relationships are making a comeback, and how to find real solutions amidst the AI boom. Additionally, learn about maintaining mental health and achieving peace of mind in e-commerce projects...
2025-03-0417 minCommerce TodayUnlocking the Power of Headless Commerce for B2B E-commerceIn this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the transformative potential of headless commerce specifically for B2B businesses. With the B2B e-commerce sector projected to hit $3 trillion in the U.S. alone by 2027, Joshua explains why traditional monolithic platforms are becoming a hindrance and how headless commerce can offer the flexibility, integration, and scalability needed to thrive. Through real-world examples, including Trade Tools and Ballard Industrial, Joshua demonstrates how headless architecture helps B2B companies overcome challenges like managing large catalogs, ensuring seamless integrations, and meeting modern buyer expectations. He also provides practical...
2025-02-2524 minCommerce TodayUnlocking the Power of Headless Commerce for B2B E-commerceIn this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the transformative potential of headless commerce specifically for B2B businesses. With the B2B e-commerce sector projected to hit $3 trillion in the U.S. alone by 2027, Joshua explains why traditional monolithic platforms are becoming a hindrance and how headless commerce can offer the flexibility, integration, and scalability needed to thrive. Through real-world examples, including Trade Tools and Ballard Industrial, Joshua demonstrates how headless architecture helps B2B companies overcome challenges like managing large catalogs, ensuring seamless integrations, and meeting modern buyer expectations. He also provides practical...
2025-02-2524 minCommerce TodayTech Debt to Innovation: A CEO’s PerspectiveThis episode, taken from Joshua Warren’s presentation at Meet Magento Florida, dives into the critical but often overlooked topic of tech debt. Hosted by the CEO of Creatuity, this talk explores the various types of tech debt, including accidental, intentional, and aging tech debt. It discusses the financial and operational impacts, backed by pertinent statistics, and shares ecommerce-specific examples and solutions. The episode also introduces a practical framework for identifying, prioritizing, and resolving tech debt, including leveraging AI tools like ChatGPT and Windsurf. A client case study illustrates the real-world application and benefits of addressing tech debt, emphasizing th...
2025-02-1825 minCommerce TodayTech Debt to Innovation: A CEO’s PerspectiveThis episode, taken from Joshua Warren’s presentation at Meet Magento Florida, dives into the critical but often overlooked topic of tech debt. Hosted by the CEO of Creatuity, this talk explores the various types of tech debt, including accidental, intentional, and aging tech debt. It discusses the financial and operational impacts, backed by pertinent statistics, and shares ecommerce-specific examples and solutions. The episode also introduces a practical framework for identifying, prioritizing, and resolving tech debt, including leveraging AI tools like ChatGPT and Windsurf. A client case study illustrates the real-world application and benefits of addressing tech debt, emphasizing th...
2025-02-1825 minCommerce TodayPaid Advertising for Ecommerce Brands & Community with Psyberware at MMFLJoin us backstage at Meet Magento Florida for a special episode of Commerce Today. Host Joshua Warren chats with David and Megan from Psyberware, seasoned veterans of the event, about their experiences and what's ahead. They discuss the nostalgic Imagine vibe revived at the event, Adobe's involvement, and challenges in e-commerce paid advertising. David and Meg share valuable insights on common mistakes merchants make, the importance of advanced data integrations, optimizing campaign structures, and utilizing comprehensive product data for better ad performance. Plus, some fun personal stories about the Magento community and milestones. Tune in for a deep dive...
2025-02-1114 minCommerce TodayPaid Advertising for Ecommerce Brands & Community with Psyberware at MMFLJoin us backstage at Meet Magento Florida for a special episode of Commerce Today. Host Joshua Warren chats with David and Megan from Psyberware, seasoned veterans of the event, about their experiences and what's ahead. They discuss the nostalgic Imagine vibe revived at the event, Adobe's involvement, and challenges in e-commerce paid advertising. David and Meg share valuable insights on common mistakes merchants make, the importance of advanced data integrations, optimizing campaign structures, and utilizing comprehensive product data for better ad performance. Plus, some fun personal stories about the Magento community and milestones. Tune in for a deep dive...
2025-02-1114 minCommerce TodayTop 10 eCommerce Innovations to Transform Your B2B Operations in 2025Join Joshua Warren, CEO of Creatuity, in this episode of Commerce Today as he covers the top 10 eCommerce innovations you need to apply to your B2B operations for 2025. Discover how extensible automation, AI-powered personalization, predictive analytics, blockchain, AR for product visualization, hybrid AI-human sales integration, dynamic real-time pricing, advanced payment solutions, enhanced customer portals, and composable eCommerce solutions can transform your business. Packed with real-world examples and practical applications, this episode is a must-listen for B2B leaders looking to stay ahead of the curve.Links:Joshua’s LinkedIn:Fiddle’s Success with Automated B2B Op...
2025-02-0426 minCommerce TodayTop 10 eCommerce Innovations to Transform Your B2B Operations in 2025Join Joshua Warren, CEO of Creatuity, in this episode of Commerce Today as he covers the top 10 eCommerce innovations you need to apply to your B2B operations for 2025. Discover how extensible automation, AI-powered personalization, predictive analytics, blockchain, AR for product visualization, hybrid AI-human sales integration, dynamic real-time pricing, advanced payment solutions, enhanced customer portals, and composable eCommerce solutions can transform your business. Packed with real-world examples and practical applications, this episode is a must-listen for B2B leaders looking to stay ahead of the curve.Links:Joshua’s LinkedIn:Fiddle’s Success with Automated B2B Op...
2025-02-0426 minCommerce TodayTackling Tech Debt in E-Commerce - A Framework for GrowthIn this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the intricacies of technical debt—a hidden challenge costing U.S. businesses $1.5 trillion. With 91% of CIOs acknowledging it as their biggest hurdle, Joshua offers a practical framework to identify, assess, and prioritize technical debt in your e-commerce business. Learn how to navigate this issue effectively using Creatuity's Tech Debt Scoring Framework and gain insights into its application. Plus, get a sneak peek of his upcoming presentation at Meet Magento Florida, where he'll dive deeper into managing technical debt. Stay tuned to Joshua's LinkedIn for live streams an...
2025-01-2812 minCommerce TodayTackling Tech Debt in E-Commerce - A Framework for GrowthIn this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the intricacies of technical debt—a hidden challenge costing U.S. businesses $1.5 trillion. With 91% of CIOs acknowledging it as their biggest hurdle, Joshua offers a practical framework to identify, assess, and prioritize technical debt in your e-commerce business. Learn how to navigate this issue effectively using Creatuity's Tech Debt Scoring Framework and gain insights into its application. Plus, get a sneak peek of his upcoming presentation at Meet Magento Florida, where he'll dive deeper into managing technical debt. Stay tuned to Joshua's LinkedIn for live streams an...
2025-01-2812 minCommerce TodayMastering E-commerce Marketing with ChatGPT - A Live B2B WalkthroughLive Demo: How to Use ChatGPT for B2B Marketing. Join Joshua Warren as he demonstrates how B2B marketers can effectively utilize ChatGPT in their everyday tasks. In this episode of Commerce Today, Joshua pretends to be an employee of an industrial pump company, showing how to conduct competitive research, create quarterly content strategies, develop customer personas, write detailed articles, draft marketing emails, and brainstorm unique strategies. The entire process is shown live using a free ChatGPT account, making it accessible for all. Joshua offers practical tips like setting custom instructions and working collaboratively with ChatGPT to yield...
2025-01-2119 minCommerce TodayMastering E-commerce Marketing with ChatGPT - A Live B2B WalkthroughLive Demo: How to Use ChatGPT for B2B Marketing. Join Joshua Warren as he demonstrates how B2B marketers can effectively utilize ChatGPT in their everyday tasks. In this episode of Commerce Today, Joshua pretends to be an employee of an industrial pump company, showing how to conduct competitive research, create quarterly content strategies, develop customer personas, write detailed articles, draft marketing emails, and brainstorm unique strategies. The entire process is shown live using a free ChatGPT account, making it accessible for all. Joshua offers practical tips like setting custom instructions and working collaboratively with ChatGPT to yield...
2025-01-2119 minCommerce TodaySEO Best Practices for B2B E-Commerce in 2025In this episode of Commerce Today, host Joshua Warren welcomes Ryan Metcalf, an SEO expert with extensive experience in B2B and B2C SEO. They discuss the best practices for B2B SEO, the convergence of B2B and B2C strategies, and the practical applications of AI in SEO. Ryan shares insights on handling millions of SKUs, the importance of content over technical page speed, and the role of link building in SEO. The episode also touches on the impact of headless & composable commerce on SEO and offers valuable advice for businesses looking to optimize their SEO...
2025-01-1419 minCommerce TodaySEO Best Practices for B2B E-Commerce in 2025In this episode of Commerce Today, host Joshua Warren welcomes Ryan Metcalf, an SEO expert with extensive experience in B2B and B2C SEO. They discuss the best practices for B2B SEO, the convergence of B2B and B2C strategies, and the practical applications of AI in SEO. Ryan shares insights on handling millions of SKUs, the importance of content over technical page speed, and the role of link building in SEO. The episode also touches on the impact of headless & composable commerce on SEO and offers valuable advice for businesses looking to optimize their SEO...
2025-01-1419 minCommerce TodayOut with the Old – 10 E-Commerce Practices to Leave Behind In 2024Unwrap New Year’s insights as we count down 10 outdated e-commerce habits.From clunky mobile experiences to the misuse of AI, discover the strategies your business needs to leave behind in 2024. Hosted by Joshua Warren, CEO of Creatuity, this special New Year’s Eve episode of Commerce Today helps you embrace smarter, more innovative e-commerce practices in 2025. Whether you’re looking to optimize your tech stack, improve CX, or rethink your approach to personalization, this countdown is packed with actionable insights to set your business up for success. Don’t miss it!Links:Schedule a free 30 minute e...
2025-01-0720 minCommerce TodayOut with the Old – 10 E-Commerce Practices to Leave Behind In 2024Unwrap New Year’s insights as we count down 10 outdated e-commerce habits.From clunky mobile experiences to the misuse of AI, discover the strategies your business needs to leave behind in 2024. Hosted by Joshua Warren, CEO of Creatuity, this special New Year’s Eve episode of Commerce Today helps you embrace smarter, more innovative e-commerce practices in 2025. Whether you’re looking to optimize your tech stack, improve CX, or rethink your approach to personalization, this countdown is packed with actionable insights to set your business up for success. Don’t miss it!Links:Schedule a free 30 minute e...
2025-01-0720 minCommerce Today14 Festive Strategies for Retaining CustomersDiscover festive tactics to transform holiday purchases into long-term customer loyalty. In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, shares 14 actionable strategies to help ecommerce businesses nurture relationships, boost retention, and keep the holiday magic alive all year long. Perfect for ecommerce leaders, marketers, and IT pros looking to turn one-time buyers into lifetime fans.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:
2024-12-3116 minCommerce Today14 Festive Strategies for Retaining CustomersDiscover festive tactics to transform holiday purchases into long-term customer loyalty. In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, shares 14 actionable strategies to help ecommerce businesses nurture relationships, boost retention, and keep the holiday magic alive all year long. Perfect for ecommerce leaders, marketers, and IT pros looking to turn one-time buyers into lifetime fans.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:
2024-12-3116 minCommerce TodayERP Ain’t Easy: How to Take the Pain Out of B2B Ecommerce IntegrationsIn this episode of Commerce Today, host Joshua Warren dives into one of the most critical and challenging aspects of B2B ecommerce: ERP integration. For many B2B businesses, their ERP system is the backbone of operations—but when it’s not seamlessly connected to the ecommerce platform, inefficiencies, errors, and missed opportunities abound. Joshua breaks down why ERP integration is crucial, shares best practices, and highlights how composable commerce is changing the game. Whether you’re scaling your business or just trying to eliminate operational headaches, this episode provides actionable insights you can start using today.Link...
2024-12-1716 minCommerce TodayERP Ain’t Easy: How to Take the Pain Out of B2B Ecommerce IntegrationsIn this episode of Commerce Today, host Joshua Warren dives into one of the most critical and challenging aspects of B2B ecommerce: ERP integration. For many B2B businesses, their ERP system is the backbone of operations—but when it’s not seamlessly connected to the ecommerce platform, inefficiencies, errors, and missed opportunities abound. Joshua breaks down why ERP integration is crucial, shares best practices, and highlights how composable commerce is changing the game. Whether you’re scaling your business or just trying to eliminate operational headaches, this episode provides actionable insights you can start using today.Link...
2024-12-1716 minCommerce TodayCyber 5 - Black Friday Results & Insights for Omnichannel Holiday SuccessCyber 5 2024 set online sales records while revealing key shifts in consumer behavior and in-store traffic. In this episode, Joshua Warren dives into what omnichannel retailers need to know about the results, actionable steps to maximize the rest of the holiday season, and critical investments to plan for 2025. Tune in for practical insights and strategies to stay ahead in a changing retail landscape.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: Early hashtag#BFCM data coming in.Record-breaking Black Friday goes digital as holiday shopping embraces online convenience; Cyber Monday sales sk...
2024-12-1018 minCommerce TodayCyber 5 - Black Friday Results & Insights for Omnichannel Holiday SuccessCyber 5 2024 set online sales records while revealing key shifts in consumer behavior and in-store traffic. In this episode, Joshua Warren dives into what omnichannel retailers need to know about the results, actionable steps to maximize the rest of the holiday season, and critical investments to plan for 2025. Tune in for practical insights and strategies to stay ahead in a changing retail landscape.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: Early hashtag#BFCM data coming in.Record-breaking Black Friday goes digital as holiday shopping embraces online convenience; Cyber Monday sales sk...
2024-12-1018 minCommerce TodayStrategy versus Tactics - Why Some Ecommerce Brands Fail and Others ThriveIn this episode of Commerce Today, Joshua Warren and Darin Newbold from Creatuity dive deep into the critical role of strategic thinking in steering ecommerce brands through the complexities of 2024. Through compelling case studies and expert analysis, they reveal how a strategic mindset can make the difference between thriving and merely surviving. Discover actionable insights on aligning long-term vision with immediate tactics to drive sustainable growth, outmaneuver competitors, and secure a lasting competitive advantage. Whether you're a brand leader or an ecommerce strategist, this episode will equip you with the tools to turn strategic thinking into strategic dominance.
2024-09-1019 minCommerce TodayStrategy versus Tactics - Why Some Ecommerce Brands Fail and Others ThriveIn this episode of Commerce Today, Joshua Warren and Darin Newbold from Creatuity dive deep into the critical role of strategic thinking in steering ecommerce brands through the complexities of 2024. Through compelling case studies and expert analysis, they reveal how a strategic mindset can make the difference between thriving and merely surviving. Discover actionable insights on aligning long-term vision with immediate tactics to drive sustainable growth, outmaneuver competitors, and secure a lasting competitive advantage. Whether you're a brand leader or an ecommerce strategist, this episode will equip you with the tools to turn strategic thinking into strategic dominance.
2024-09-1019 minCommerce TodayEscaping the Legacy Trap: Hidden Costs of Outdated Ecommerce SystemsIn this episode of Commerce Today, we explore the unseen costs and challenges of sticking with outdated ecommerce platforms. Drawing from a recent conversation with a company struggling with a custom-built CMS from 2011, we delve into the concept of "Digital Stockholm Syndrome"—where businesses become so entangled in their outdated systems that they can't envision a way out. If your ecommerce platform feels more like a burden than a tool, this episode is for you. We'll guide you through the process of evaluating your current system, exploring modern alternatives, and planning a successful transition to a platform that can tr...
2024-08-2018 minCommerce TodayEscaping the Legacy Trap: Hidden Costs of Outdated Ecommerce SystemsIn this episode of Commerce Today, we explore the unseen costs and challenges of sticking with outdated ecommerce platforms. Drawing from a recent conversation with a company struggling with a custom-built CMS from 2011, we delve into the concept of "Digital Stockholm Syndrome"—where businesses become so entangled in their outdated systems that they can't envision a way out. If your ecommerce platform feels more like a burden than a tool, this episode is for you. We'll guide you through the process of evaluating your current system, exploring modern alternatives, and planning a successful transition to a platform that can tr...
2024-08-2018 minCommerce TodayTransforming Ecommerce - Amazon Insights and Strategies with Nick D. NicholsIn this episode of Commerce Today, host Joshua Warren interviews Nick D. Nichols, a seasoned expert in the e-commerce field with a decade of experience, including time working at Amazon as well as at merchants. Nick shares his insights on the evolving e-commerce landscape, reveals secrets to succeeding on Amazon, and discusses effective strategies for digital business growth. Whether you're a brand looking to expand your market share or a seller aiming to boost profits, this episode offers valuable advice from one of the top e-commerce professionals recognized by Business Magazine in 2023.Links:Nick’s LinkedIn pr...
2024-08-1319 minCommerce TodayTransforming Ecommerce - Amazon Insights and Strategies with Nick D. NicholsIn this episode of Commerce Today, host Joshua Warren interviews Nick D. Nichols, a seasoned expert in the e-commerce field with a decade of experience, including time working at Amazon as well as at merchants. Nick shares his insights on the evolving e-commerce landscape, reveals secrets to succeeding on Amazon, and discusses effective strategies for digital business growth. Whether you're a brand looking to expand your market share or a seller aiming to boost profits, this episode offers valuable advice from one of the top e-commerce professionals recognized by Business Magazine in 2023.Links:Nick’s LinkedIn pr...
2024-08-1319 minCommerce TodayThe 7 Deadly Sins of E-commerce: Avoiding Common PitfallsIn this episode of Commerce Today, we dive into the 7 deadly sins of e-commerce that can make or break your online business. From neglecting mobile optimization to providing subpar customer service, we’ll explore each pitfall and share practical fixes to keep your e-commerce platform thriving. Whether you’re in B2B or B2C, these insights are crucial for enhancing customer experience and driving growth. Tune in for actionable advice and real-world examples to help you navigate the competitive world of e-commerce.Links:The 7 Deadly Sins of E-commerce: Your Roadmap to Avoid Business-Killing MistakesJoshua Warren on L...
2024-08-0619 minCommerce TodayThe 7 Deadly Sins of E-commerce: Avoiding Common PitfallsIn this episode of Commerce Today, we dive into the 7 deadly sins of e-commerce that can make or break your online business. From neglecting mobile optimization to providing subpar customer service, we’ll explore each pitfall and share practical fixes to keep your e-commerce platform thriving. Whether you’re in B2B or B2C, these insights are crucial for enhancing customer experience and driving growth. Tune in for actionable advice and real-world examples to help you navigate the competitive world of e-commerce.Links:The 7 Deadly Sins of E-commerce: Your Roadmap to Avoid Business-Killing MistakesJoshua Warren on L...
2024-08-0619 minCommerce TodayFrom Quick Fix to Long-Term Success: Rethinking Your E-Commerce PlatformExplore the consequences of quick e-commerce solutions and why a strategic replatforming might be your best move. Hear about a client success story that transformed their business, increasing conversion rates and revenue and reducing maintenance costs and time to market by replacing a platform implementation that was riddled with technical debt.Links:Joshua Warren's LinkedIn ProfileBook a Free Ecommerce Problem-Solving Session:Replatforming statistics
2024-07-3019 minCommerce TodayFrom Quick Fix to Long-Term Success: Rethinking Your E-Commerce PlatformExplore the consequences of quick e-commerce solutions and why a strategic replatforming might be your best move. Hear about a client success story that transformed their business, increasing conversion rates and revenue and reducing maintenance costs and time to market by replacing a platform implementation that was riddled with technical debt.Links:Joshua Warren's LinkedIn ProfileBook a Free Ecommerce Problem-Solving Session:Replatforming statistics
2024-07-3019 minCommerce TodayE-commerce in 2024: Challenges, Changes, and Creatuity’s ApproachJoin us on Commerce Today as Creatuity’s COO, Darin Newbold, interviews CEO Joshua Warren about the challenging and rapidly changing e-commerce landscape in 2024. Discover how companies are navigating high interest rates, fluctuating inflation, and a volatile stock market, while also adapting to shifts in consumer behavior influenced by social media and economic uncertainty. Joshua shares insights on how Creatuity is meeting these challenges head-on with innovative solutions like their accelerator services and platform-agnostic offerings. Whether you’re an e-commerce veteran or just starting, this episode provides valuable perspectives on thriving in today’s market.
2024-07-1617 minCommerce TodayE-commerce in 2024: Challenges, Changes, and Creatuity’s ApproachJoin us on Commerce Today as Creatuity’s COO, Darin Newbold, interviews CEO Joshua Warren about the challenging and rapidly changing e-commerce landscape in 2024. Discover how companies are navigating high interest rates, fluctuating inflation, and a volatile stock market, while also adapting to shifts in consumer behavior influenced by social media and economic uncertainty. Joshua shares insights on how Creatuity is meeting these challenges head-on with innovative solutions like their accelerator services and platform-agnostic offerings. Whether you’re an e-commerce veteran or just starting, this episode provides valuable perspectives on thriving in today’s market.
2024-07-1617 minCommerce TodayEcommerce Growth: Proven Strategies to Accelerate Revenue and Slash CostsIn this week's episode of Commerce Today, we're tackling how you can increase your ecommerce revenue while lowering costs. With Darin’s help, Joshua will walk you through his 8-lever mental model for ecommerce profits, breaking down the 3 revenue levers (traffic, conversion rate, average order value) and the 5 expense levers (technology costs, operating costs, fulfillment costs, customer acquisition costs, cost of goods sold).
We’ll chat about real-world strategies to make smart decisions on replatforming, adding new products, and picking the right influencers for your marketing. Plus, I’ll show you how our new Revenue Accelerator services can help y...
2024-07-0220 minCommerce TodayEcommerce Growth: Proven Strategies to Accelerate Revenue and Slash CostsIn this week's episode of Commerce Today, we're tackling how you can increase your ecommerce revenue while lowering costs. With Darin’s help, Joshua will walk you through his 8-lever mental model for ecommerce profits, breaking down the 3 revenue levers (traffic, conversion rate, average order value) and the 5 expense levers (technology costs, operating costs, fulfillment costs, customer acquisition costs, cost of goods sold).
We’ll chat about real-world strategies to make smart decisions on replatforming, adding new products, and picking the right influencers for your marketing. Plus, I’ll show you how our new Revenue Accelerator services can help y...
2024-07-0220 minCommerce TodayRetail Showdown: Lessons from the TJX vs. Temu BattleIn this Commerce Today episode, ecommerce experts Joshua Warren and Darin Newbold dive into the competitive landscape between off-price retail giant TJX Companies and the rapidly growing online marketplace Temu. Discover the strategies that have allowed TJX to maintain its market share despite the rise of digital-first competitors like Temu. Learn actionable insights that retailers and DTC brands can apply to thrive in today's omnichannel world. From leveraging physical stores to mastering digital marketing, this episode is packed with valuable lessons for anyone in the ecommerce space.Links:Joshua Warren-LinkedIn
2024-06-0418 minCommerce TodayRetail Showdown: Lessons from the TJX vs. Temu BattleIn this Commerce Today episode, ecommerce experts Joshua Warren and Darin Newbold dive into the competitive landscape between off-price retail giant TJX Companies and the rapidly growing online marketplace Temu. Discover the strategies that have allowed TJX to maintain its market share despite the rise of digital-first competitors like Temu. Learn actionable insights that retailers and DTC brands can apply to thrive in today's omnichannel world. From leveraging physical stores to mastering digital marketing, this episode is packed with valuable lessons for anyone in the ecommerce space.Links:Joshua Warren-LinkedIn
2024-06-0418 minCommerce TodayTikTok Shop’s Potential Ban: Can Shopify + YouTube Shopping Fill the Void For Ecommerce Brands?In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the emerging battle between TikTok Shop and YouTube Shopping. With TikTok facing a potential ban in the U.S., YouTube Shopping and Shopify are making a play to fill the gap with announcements they just made at Google Marketing Live 2024. But can they realistically fill the gap? Joshua breaks down the numbers, the unique features of each platform, and what this means for ecommerce merchants. Tune in to understand the opportunities and challenges in the evolving social commerce landscape. Links:Joshua WarrenTikTok Shop’s $17.5B...
2024-05-2814 minCommerce TodayTikTok Shop’s Potential Ban: Can Shopify + YouTube Shopping Fill the Void For Ecommerce Brands?In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the emerging battle between TikTok Shop and YouTube Shopping. With TikTok facing a potential ban in the U.S., YouTube Shopping and Shopify are making a play to fill the gap with announcements they just made at Google Marketing Live 2024. But can they realistically fill the gap? Joshua breaks down the numbers, the unique features of each platform, and what this means for ecommerce merchants. Tune in to understand the opportunities and challenges in the evolving social commerce landscape. Links:Joshua WarrenTikTok Shop’s $17.5B...
2024-05-2814 minCommerce TodayThe Price Is Wrong - Navigating Ecommerce Pricing PitfallsIn this episode of Commerce Today, we dissect the recent Cartier web pricing error where $14,000 earrings were sold for just $14 due to a suspected currency conversion mishap. We'll explore how such significant errors can impact brand reputation and customer trust, and discuss strategies to enhance ecommerce systems for scalability and stability, ensuring such costly mistakes are avoided.Links:Man buys $14,000 Cartier earrings for $14 after company posts price error on websiteJoshua Warren-LinkedInCreatuity on LinkedIn
2024-05-0717 minCommerce TodayThe Price Is Wrong - Navigating Ecommerce Pricing PitfallsIn this episode of Commerce Today, we dissect the recent Cartier web pricing error where $14,000 earrings were sold for just $14 due to a suspected currency conversion mishap. We'll explore how such significant errors can impact brand reputation and customer trust, and discuss strategies to enhance ecommerce systems for scalability and stability, ensuring such costly mistakes are avoided.Links:Man buys $14,000 Cartier earrings for $14 after company posts price error on websiteJoshua Warren-LinkedInCreatuity on LinkedIn
2024-05-0717 minCommerce TodayMicro-Influencers: The Small But Mighty Key to Ecommerce SuccessIn this episode of Commerce Today, hosts Joshua Warren and Darin Newbold delve into the impactful role of micro-influencers in boosting ecommerce sales. They highlight why these specialized influencers are surpassing mainstream celebrities and share insights on leveraging their loyal and genuine audiences for brand growth. The episode includes access to Creatuity's influencer marketing ROI calculator and expert advice on launching effective campaigns. If you're eager to harness the potential of micro-influencers to achieve significant results in partnership marketing, this episode is essential listening!Links:LinkedIn Article - Small but Mighty: Why Micro-Influencers Are Driving Massive...
2024-04-2318 minCommerce TodayMicro-Influencers: The Small But Mighty Key to Ecommerce SuccessIn this episode of Commerce Today, hosts Joshua Warren and Darin Newbold delve into the impactful role of micro-influencers in boosting ecommerce sales. They highlight why these specialized influencers are surpassing mainstream celebrities and share insights on leveraging their loyal and genuine audiences for brand growth. The episode includes access to Creatuity's influencer marketing ROI calculator and expert advice on launching effective campaigns. If you're eager to harness the potential of micro-influencers to achieve significant results in partnership marketing, this episode is essential listening!Links:LinkedIn Article - Small but Mighty: Why Micro-Influencers Are Driving Massive...
2024-04-2318 minCommerce TodayRecommerce: The Future of Ecommerce?In this episode of Commerce Today, Joshua Warren and Darin Newbold dive into the world of recommerce. They explore how apparel brands like Lululemon and Hanna Andersson are using resale to boost sustainability, customer loyalty, and revenue, and discuss how these strategies can be applied to ecommerce businesses in any vertical. Tune in for actionable insights on the benefits of recommerce, key success factors, and how to choose the right recommerce model for your brand.Links:Recommerce Revolution: How Apparel Brands are Reshaping E-commerce for All Verticals:ThredUp’s 2024 Resale Report:Follow Joshua on LinkedIn:
2024-04-0918 minCommerce TodayRecommerce: The Future of Ecommerce?In this episode of Commerce Today, Joshua Warren and Darin Newbold dive into the world of recommerce. They explore how apparel brands like Lululemon and Hanna Andersson are using resale to boost sustainability, customer loyalty, and revenue, and discuss how these strategies can be applied to ecommerce businesses in any vertical. Tune in for actionable insights on the benefits of recommerce, key success factors, and how to choose the right recommerce model for your brand.Links:Recommerce Revolution: How Apparel Brands are Reshaping E-commerce for All Verticals:ThredUp’s 2024 Resale Report:Follow Joshua on LinkedIn:
2024-04-0918 minCommerce TodayMagic in the Details: Applying Disney's Common Purpose to EcommerceJoin Joshua Warren and Darin Newbold as they explore how Disney World's unparalleled experiences and customer service can inspire ecommerce strategies. Learn actionable insights to make every customer's shopping experience feel uniquely magical.Links:Joshua’s article on LinkedIn; Creating Magic: Lessons in Personalization from Disney World for Ecommerce ExcellenceHow to Approach Customer Service Like DisneyEcommerce Insights newsletter on LinkedIn:Joshua's LinkedInDarin's LinkedIn
2024-02-2020 minCommerce TodayMagic in the Details: Applying Disney's Common Purpose to EcommerceJoin Joshua Warren and Darin Newbold as they explore how Disney World's unparalleled experiences and customer service can inspire ecommerce strategies. Learn actionable insights to make every customer's shopping experience feel uniquely magical.Links:Joshua’s article on LinkedIn; Creating Magic: Lessons in Personalization from Disney World for Ecommerce ExcellenceHow to Approach Customer Service Like DisneyEcommerce Insights newsletter on LinkedIn:Joshua's LinkedInDarin's LinkedIn
2024-02-2020 minCommerce TodayHands-on Ecommerce Experiences on Apple’s Vision ProWe’ve gone hands-on with Apple's Vision Pro and the promise of a new dimension in online shopping. While currently, a mere fraction of e-commerce users own a Vision Pro, Apple's history with the iPad suggests a potentially similar disruptive impact on the e-commerce industry. This episode will explore firsthand experiences with the Vision Pro, highlighting the best and worst e-commerce experiences and offering insights into how websites can evolve to meet the demands of XR technology. From navigating through Apple's intuitive online store to struggling with Amazon's cluttered interface, we'll cover the good, the bad, and the necessary im...
2024-02-1316 minCommerce TodayHands-on Ecommerce Experiences on Apple’s Vision ProWe’ve gone hands-on with Apple's Vision Pro and the promise of a new dimension in online shopping. While currently, a mere fraction of e-commerce users own a Vision Pro, Apple's history with the iPad suggests a potentially similar disruptive impact on the e-commerce industry. This episode will explore firsthand experiences with the Vision Pro, highlighting the best and worst e-commerce experiences and offering insights into how websites can evolve to meet the demands of XR technology. From navigating through Apple's intuitive online store to struggling with Amazon's cluttered interface, we'll cover the good, the bad, and the necessary im...
2024-02-1316 min