Joshua Warren - Podcast Details

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Commerce TodayOptimize Your E-commerce Data Flow: From Manual to Real-Time IntegrationsIn this episode of Commerce Today, host Joshua Warren addresses the common pain points e-commerce businesses face with manual data entry and its impact on efficiency and accuracy. By comparing old-school switchboard operators to modern-day data handling, he emphasizes the importance of evolving from manual processes to automated, real-time integrations. Joshua presents a practical roadmap using a crawl-walk-run approach to move from basic CSV file transfers to advanced real-time API and event-driven data flows. This episode serves as a guide to eliminate costly errors, improve business scalability, and streamline operations, making it a must-watch for those looking to optimize...2025-06-2427 min

Commerce TodayGet More From Your E-Commerce Agency - And Know When to Walk AwayIn this week's episode of Commerce Today, host Joshua Warren delves into the often overlooked but critical steps following the selection and hiring of an e-commerce agency. Joshua discusses the common pitfalls that e-commerce brands face after signing contracts, including 'vendor drift' and mismanagement of KPIs. He offers actionable insights through three key playbooks: Govern, Own, and Exit, which cover essential aspects like quarterly business reviews, ownership of digital assets, and strategies for a smooth agency transition. This episode aims to equip e-commerce professionals with the tools to maintain successful and stress-free agency partnerships. Stay tuned until the end...2025-06-1720 min

Commerce TodayMastering EOS Scorecards - Boost Your E-Commerce MetricsIn this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the power of the EOS (Entrepreneurial Operating System) scorecard for e-commerce businesses. Learn the importance of focusing on vitality over vanity metrics, and discover how a simple five-metric scorecard can drive significant improvements in your company's performance. Joshua breaks down the fundamental components of EOS, shares real-life case studies, and offers practical advice for implementing effective scorecards and leadership team meetings. Don't miss this insightful guide to transforming your e-commerce business with actionable metrics.Links:Schedule a free 30 minute ecommerce problem solving session...2025-06-1017 min

Commerce TodayPersonalization in 2025: The 5-Level Ladder from “Hi" to Predictive ServiceJoin Joshua Warren, CEO of Creatuity and Commerce Today host, as he looks at the crucial topic of e-commerce personalization in a new way. In this episode, Joshua discusses the importance of getting personalization right, providing a comparative analysis with successful examples like Netflix and less successful ones like over-targeted online ads. He outlines a five-step personalization ladder, offering actionable insights, practical quick wins, and key performance indicators for each level. Joshua wraps up with real-life case studies and a five-question litmus test to avoid creepy personalization techniques. Whether you're a B2B or B2C brand, learn how...2025-06-0326 min

Commerce TodayOptimizing Your E-Commerce Team: Org Charts & Team Design StrategiesIn this episode of Commerce Today, Joshua Warren from the e-commerce agency Creatuity explores the best practices for structuring e-commerce teams. Joshua explains why running your team with outdated organizational designs could be costing you money, and divides e-commerce businesses into three primary types: sidecar B2B, omnichannel retailers, and pure play companies. He introduces a universal e-commerce team structure with three key pods: Growth, Platform, and Enablement. The podcast also covers the importance of a clear decision-making process, the distinction between product owners and project managers, and tips for effectively leveraging both in-house and agency resources. Tune in...2025-06-0223 min

Commerce TodayThe Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics FocusIn this episode of Commerce Today, host Joshua Warren dives into the concept that being overly data-driven can backfire for e-commerce businesses. He argues that focusing on too many metrics can lead to chaos and ineffective decision-making. Instead, Joshua advocates for identifying one 'hero metric' for each stage of the customer journey and using that as a primary focus. He provides practical advice and specific KPIs to track for different stages like interest, engagement, evaluation, purchase, retain, and advocate. This episode offers valuable insights to help you streamline your analytics and make more impactful decisions to grow your e-commerce...2025-05-2021 min

Commerce TodayIs Hyvä the Fast Track to a Modern Frontend? 5 Tests for Any Ecommerce TeamA slow storefront is a leaky bucket for conversions (and money!). In 13 minutes I will give you five quick “leak tests” to decide if Hyvä should replace your Magento/Adobe Commerce theme (or if you should consider moving off of another platform for the performance of Hyvä)—no fluff, just actions you can run today. In this episode * Speed baseline: run Core Web Vitals and spot the red flags. Dev velocity: why Hyvä cuts dev hours in half. Feature fit: B2B, Adobe Commerce, extension compatibility—myth-busted. Total cost: how a Hyvä build trims 40-50 % off year-one spend. Team...2025-05-0613 min

Commerce TodayReplatforms Fail in the Boardroom - 3 Blindspots to Fix NowMost “failed” ecommerce replatforms were sunk long before the first sprint—right at the leadership table. In this live episode I break down: * The “Why‑Now” Gap – how shiny‑object buys turn into seven‑figure write‑offs. Scope Without a P&L Owner – why committees bloat budgets and delay launches. Kill‑Switch Chaos – the tightrope between zombie projects and trigger‑happy cancellations. You’ll leave with a simple 90‑Day Pilot Playbook that keeps projects lean, measurable, and worth betting on—and a one‑page “success contract” template you can swipe today. Need the template? DM me pilot on LinkedIn and I’ll send it over...2025-04-2913 min

Commerce TodayOvercoming E-commerce Stagnation - Small Steps to Big WinsWelcome to another episode of Commerce Today, hosted by Joshua Warren, CEO of Creatuity. This episode shifts focus from technology to strategies for overcoming stagnation in e-commerce projects. Using the analogy of organizing a messy garage, Joshua discusses how breaking tasks into smaller steps can prevent businesses from getting stuck, whether it's launching parts of an e-commerce platform, navigating complex projects, or re-platforming. He emphasizes the importance of data-driven decision-making and incremental progress, stressing the need for analytics and setting realistic goals. Join Joshua as he provides practical tips for making tangible improvements in your e-commerce operations....2025-04-2214 min

Commerce TodayFrom Kickbacks to Collaboration: E-Commerce Partnerships ExploredIn this episode of Commerce Today, Joshua Warren, CEO of Creatuity, discusses the importance and value of genuine e-commerce partnerships. He highlights the difference between financially-driven partnerships and those focused on merchant benefit. He shares insights on four key partners: IPaaS for integration solutions, ShipperHQ for enhanced shipping experiences, dotDigital for marketing automation, and Adobe for their robust e-commerce platform. He emphasizes the need for partnerships that prioritize merchant needs over financial gains and offers practical advice on leveraging these partnerships for better e-commerce outcomes. Finally, he invites North Texas e-commerce professionals to an upcoming event at Martin House...2025-04-1513 min

Commerce TodayExploring Adobe Commerce as a Cloud ServiceIn this episode of Commerce Today, I break down Adobe's new "Adobe Commerce as a Cloud Service," a SaaS offering that's shifting the ecommerce landscape in a significant way. Unlike Adobe Commerce Cloud (a platform-as-a-service), Adobe’s latest solution is fully multi-tenant, composable, and headless, providing automatic updates, reliable performance, and deep integrations with the broader Adobe ecosystem. I explore standout features like built-in digital asset management, powerful B2B functionality, and innovative generative AI through Adobe Firefly. Drawing from Adobe Summit and thorough research, I explain why this offering matters for ecommerce businesses, how it compares to competitors li...2025-04-0822 min

Commerce TodaySolving E-Commerce Challenges: Systems, Processes, and PeopleIn this episode of Commerce Today, host Joshua Warren, CEO of Creatuity, an e-commerce agency, discusses common e-commerce challenges and categorizes them into three main areas: systems problems, process or policy problems, and people problems. Joshua shares his insights on how to identify and address these issues based on his extensive experience in e-commerce problem-solving sessions. He also emphasizes the importance of addressing process, policy, and people issues before deciding to switch e-commerce platforms. Additionally, Joshua announces upcoming detailed discussions on Adobe Commerce as a Cloud Service and invites viewers to join e-commerce meetups in North Texas....2025-04-0119 min

Commerce TodayShopify vs. Adobe: The New SaaS ShowdownIn this episode of Commerce Today, we dive into the major announcements from Adobe Summit, focusing on Adobe's new SaaS version of Adobe Commerce. This episode covers the launch details, features, and functionalities of Adobe Commerce Cloud Service and Adobe Commerce Optimizer, and discusses their implications for merchants, agencies, and the broader e-commerce ecosystem. We also analyze the pros and cons of these new offerings and explore what they mean for the future of Magento and Adobe Commerce. Join us to understand how these innovations can reduce your total cost of ownership, improve site performance, and offer more options...2025-03-2514 min

Commerce TodayRevolutionizing Retail: Omnichannel Strategies for Farm & Home StoresIn this episode of Commerce Today, Joshua Warren dives into his experiences with omnichannel retail projects for two major farm and home retailers, Rural King and Family Farm and Home. He discusses various solutions implemented, such as buy online, pickup in store, curbside pickup, and vendor ship to store. Key challenges and innovative solutions are highlighted, including compliance with ATF regulations, integrating with older ERP systems, and responding to the COVID-19 pandemic with rapid curbside pickup deployment. Additionally, Joshua shares insights into the development of a headless order management system and a mobile point of sale system, providing valuable...2025-03-1817 min

Commerce TodayIntegrating Online and In-Store Retail: A Guide to Omnichannel SuccessIn this episode of Commerce Today, we dive into your questions about Omnichannel Retail with expert Joshua Warren. With extensive experience in integrating online and physical store operations, Joshua discusses the impact of the pandemic on retail, the importance of real-time integrations, and the nuances of buy online pickup in-store (BOPIS). Explore the operational and technical challenges, training needs, and the future of AI-driven digital twins in retail fulfillment. Don't miss the teaser for the next episode focusing on successful BOPIS implementations with Rural King and Family Farm and Home. Tune in to become well-versed in the latest trends...2025-03-1019 min

Commerce TodayFinding Peace in E-Commerce: From Chaos to ClarityIn this episode of Commerce Today, join us for a unique discussion as we explore the future of e-commerce agencies in an AI-driven world. Our host, Joshua Warren, dives into the significant shifts happening in the industry, from the increasing commoditization to the essential role of trusted advisors for merchants. Through an impromptu Q&A, discover insights on how the role of e-commerce agencies has evolved over 25 years, why personal relationships are making a comeback, and how to find real solutions amidst the AI boom. Additionally, learn about maintaining mental health and achieving peace of mind in e-commerce projects...2025-03-0417 min

Commerce TodayUnlocking the Power of Headless Commerce for B2B E-commerceIn this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the transformative potential of headless commerce specifically for B2B businesses. With the B2B e-commerce sector projected to hit $3 trillion in the U.S. alone by 2027, Joshua explains why traditional monolithic platforms are becoming a hindrance and how headless commerce can offer the flexibility, integration, and scalability needed to thrive. Through real-world examples, including Trade Tools and Ballard Industrial, Joshua demonstrates how headless architecture helps B2B companies overcome challenges like managing large catalogs, ensuring seamless integrations, and meeting modern buyer expectations. He also provides practical...2025-02-2524 min

Commerce TodayTech Debt to Innovation: A CEO’s PerspectiveThis episode, taken from Joshua Warren’s presentation at Meet Magento Florida, dives into the critical but often overlooked topic of tech debt. Hosted by the CEO of Creatuity, this talk explores the various types of tech debt, including accidental, intentional, and aging tech debt. It discusses the financial and operational impacts, backed by pertinent statistics, and shares ecommerce-specific examples and solutions. The episode also introduces a practical framework for identifying, prioritizing, and resolving tech debt, including leveraging AI tools like ChatGPT and Windsurf. A client case study illustrates the real-world application and benefits of addressing tech debt, emphasizing th...2025-02-1825 min

Commerce TodayPaid Advertising for Ecommerce Brands & Community with Psyberware at MMFLJoin us backstage at Meet Magento Florida for a special episode of Commerce Today. Host Joshua Warren chats with David and Megan from Psyberware, seasoned veterans of the event, about their experiences and what's ahead. They discuss the nostalgic Imagine vibe revived at the event, Adobe's involvement, and challenges in e-commerce paid advertising. David and Meg share valuable insights on common mistakes merchants make, the importance of advanced data integrations, optimizing campaign structures, and utilizing comprehensive product data for better ad performance. Plus, some fun personal stories about the Magento community and milestones. Tune in for a deep dive...2025-02-1114 min

Commerce TodayTop 10 eCommerce Innovations to Transform Your B2B Operations in 2025Join Joshua Warren, CEO of Creatuity, in this episode of Commerce Today as he covers the top 10 eCommerce innovations you need to apply to your B2B operations for 2025. Discover how extensible automation, AI-powered personalization, predictive analytics, blockchain, AR for product visualization, hybrid AI-human sales integration, dynamic real-time pricing, advanced payment solutions, enhanced customer portals, and composable eCommerce solutions can transform your business. Packed with real-world examples and practical applications, this episode is a must-listen for B2B leaders looking to stay ahead of the curve.Links:Joshua’s LinkedIn:Fiddle’s Success with Automated B2B Op...2025-02-0426 min

Commerce TodayTackling Tech Debt in E-Commerce - A Framework for GrowthIn this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the intricacies of technical debt—a hidden challenge costing U.S. businesses $1.5 trillion. With 91% of CIOs acknowledging it as their biggest hurdle, Joshua offers a practical framework to identify, assess, and prioritize technical debt in your e-commerce business. Learn how to navigate this issue effectively using Creatuity's Tech Debt Scoring Framework and gain insights into its application. Plus, get a sneak peek of his upcoming presentation at Meet Magento Florida, where he'll dive deeper into managing technical debt. Stay tuned to Joshua's LinkedIn for live streams an...2025-01-2812 min

Commerce TodayMastering E-commerce Marketing with ChatGPT - A Live B2B WalkthroughLive Demo: How to Use ChatGPT for B2B Marketing. Join Joshua Warren as he demonstrates how B2B marketers can effectively utilize ChatGPT in their everyday tasks. In this episode of Commerce Today, Joshua pretends to be an employee of an industrial pump company, showing how to conduct competitive research, create quarterly content strategies, develop customer personas, write detailed articles, draft marketing emails, and brainstorm unique strategies. The entire process is shown live using a free ChatGPT account, making it accessible for all. Joshua offers practical tips like setting custom instructions and working collaboratively with ChatGPT to yield...2025-01-2119 min

Commerce TodaySEO Best Practices for B2B E-Commerce in 2025In this episode of Commerce Today, host Joshua Warren welcomes Ryan Metcalf, an SEO expert with extensive experience in B2B and B2C SEO. They discuss the best practices for B2B SEO, the convergence of B2B and B2C strategies, and the practical applications of AI in SEO. Ryan shares insights on handling millions of SKUs, the importance of content over technical page speed, and the role of link building in SEO. The episode also touches on the impact of headless & composable commerce on SEO and offers valuable advice for businesses looking to optimize their SEO...2025-01-1419 min

Commerce TodayOut with the Old – 10 E-Commerce Practices to Leave Behind In 2024Unwrap New Year’s insights as we count down 10 outdated e-commerce habits.From clunky mobile experiences to the misuse of AI, discover the strategies your business needs to leave behind in 2024. Hosted by Joshua Warren, CEO of Creatuity, this special New Year’s Eve episode of Commerce Today helps you embrace smarter, more innovative e-commerce practices in 2025. Whether you’re looking to optimize your tech stack, improve CX, or rethink your approach to personalization, this countdown is packed with actionable insights to set your business up for success. Don’t miss it!Links:Schedule a free 30 minute e...2025-01-0720 min

Commerce Today14 Festive Strategies for Retaining CustomersDiscover festive tactics to transform holiday purchases into long-term customer loyalty. In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, shares 14 actionable strategies to help ecommerce businesses nurture relationships, boost retention, and keep the holiday magic alive all year long. Perfect for ecommerce leaders, marketers, and IT pros looking to turn one-time buyers into lifetime fans.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: 2024-12-3116 min

Commerce TodayYour ERP Isn’t Enough for EcommerceDiscover why relying on ERP-based ecommerce platforms can undermine your business growth. In this episode of Commerce Today, I tackle a challenge I’ve seen firsthand with businesses using ERP-provided ecommerce platforms like NetSuite's SuiteCommerce, Salesgent’s platform, and Epicor Commerce. These platforms promise easy integration, but in reality, they often create more headaches than solutions—delaying product launches, frustrating customers, and throttling your growth. If your ecommerce platform feels like it’s holding you back, this episode is for you. I’ll break down why ERP-based platforms struggle to meet modern B2B ecommerce demands, from rigid arch...2024-12-2415 min

Commerce TodayERP Ain’t Easy: How to Take the Pain Out of B2B Ecommerce IntegrationsIn this episode of Commerce Today, host Joshua Warren dives into one of the most critical and challenging aspects of B2B ecommerce: ERP integration. For many B2B businesses, their ERP system is the backbone of operations—but when it’s not seamlessly connected to the ecommerce platform, inefficiencies, errors, and missed opportunities abound. Joshua breaks down why ERP integration is crucial, shares best practices, and highlights how composable commerce is changing the game. Whether you’re scaling your business or just trying to eliminate operational headaches, this episode provides actionable insights you can start using today.Link...2024-12-1716 min

Commerce TodayCyber 5 - Black Friday Results & Insights for Omnichannel Holiday SuccessCyber 5 2024 set online sales records while revealing key shifts in consumer behavior and in-store traffic. In this episode, Joshua Warren dives into what omnichannel retailers need to know about the results, actionable steps to maximize the rest of the holiday season, and critical investments to plan for 2025. Tune in for practical insights and strategies to stay ahead in a changing retail landscape.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: Early hashtag#BFCM data coming in.Record-breaking Black Friday goes digital as holiday shopping embraces online convenience; Cyber Monday sales sk...2024-12-1018 min

Commerce TodayFixing Performance Pain: Magento & Adobe Commerce B2B Composable CommerceStruggling with slow site performance, downtime, or costly maintenance on your Adobe Commerce or Magento site? Frustrated by integration issues or crashing during peak traffic? This episode is for you. We explore how composable commerce and MACH principles can solve these pain points for B2B merchants, creating a faster, more reliable, and cost-effective e-commerce solution.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: 2024-12-0319 min

Commerce TodayProduct Information Management 201 - Open-Source Solutions & Future of PIMIn this episode of Commerce Today, we unpack the future of Product Information Management (PIM) for e-commerce leaders. Discover why open-source solutions like Pimcore, Akeneo, and Ergonode are reshaping the landscape, how to overcome integration and adoption challenges, and the role of AI and cloud technology in driving innovation. Gain the insights you need to optimize your PIM strategy and stay ahead in e-commerce.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: 2024-11-2619 min

Commerce TodayPIMs 101 - Unlocking Product Data for E-Commerce SuccessIn this episode of Commerce Today, we begin our discussion Product Information Management (PIM) systems and explore how they empower e-commerce businesses to streamline product data, boost operational efficiency, and deliver a seamless customer experience. Over the course of two episodes we’ll look at the top commercial and open-source PIM providers, key benefits of PIMs, and how they’re shaping the way businesses handle product data.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: 2024-11-1917 min

Commerce TodayHoliday Shopping Predictions: Trends & Strategies for E-commerce SuccessIn our latest episode of Commerce Today, we dive into fresh data on holiday shopping predictions for 2024. With new insights from Adobe, Deloitte, and other leading sources, this episode highlights expected online sales trends, pivotal shopping days, and critical strategies for e-commerce businesses to capitalize on this high-stakes season. Building on our August episode, “Election-Year E-commerce Playbook: Winning 2024’s High-Stakes Holiday Season,” we move beyond early-season strategies to explore actionable steps for navigating Cyber Week, optimizing mobile experiences, and meeting the unique needs of today’s holiday shopper. Tune in to get a step ahead on data-driven strategies and prepare...2024-11-1219 min

Commerce TodayCDPs in Action: Open-Source Solutions & Future of Customer Data PlatformsIn this episode, we take a closer look at open-source CDPs and whether they are a viable alternative to commercial platforms. We’ll explore the top open-source CDPs, their pros and cons, and how they compare to paid solutions. Finally, we’ll look at the future of CDPs, including AI-driven personalization, privacy considerations, and the role of CDPs in composable commerce.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: 2024-11-0520 min

Commerce TodayCDPs 101 - Understanding the Value of Customer Data Platforms in E-CommerceIn this episode of Commerce Today, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: 2024-10-2919 min

Commerce TodayScaling B2B with Digital Channels - Reaching the SMB Market EfficientlyIn this episode, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: 2024-10-2220 min

Commerce TodaySigns It's Time to Transition to a New Ecommerce ProviderIn this episode of Commerce Today, we explore the warning signs that it’s time to move on from your current ecommerce provider, whether it's an agency or a platform. From frequent downtime to outdated technologies, these issues can seriously impact your growth. We’ll cover the consequences of staying with an underperforming provider and provide actionable steps for making a smooth transition to a better fit. If you’ve been experiencing challenges with your current setup, this episode will help you identify key issues and take the first steps toward finding the right solution.Links:Schedu...2024-10-1520 min

Commerce TodayHow to Choose the Right Ecommerce Agency for Your BusinessIn this episode of Commerce Today, we explore the critical process of selecting the right ecommerce agency for your business. With so many options available, finding the perfect partner can make or break your online strategy. We’ll highlight key factors to consider when vetting agencies, common mistakes to avoid, and the most important questions to ask potential partners. Whether you're looking for technical expertise or industry-specific experience, this episode is packed with practical advice to ensure your agency selection sets you up for success.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Jo...2024-10-0818 min

Commerce TodayCrafting a Winning Ecommerce Strategy: Key Steps for 2025 SuccessIn this episode of Commerce Today, we dive into the essentials of crafting a winning ecommerce strategy. We’ll pull key insights from our comprehensive Ecommerce Strategy Guide, designed to help brands align their mission, optimize their performance, and capture market growth. From refining your unique selling proposition to evaluating customer segments, this episode provides practical tips to get you excited and prepared for strategic planning for your 2025 initiatives.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: 2024-10-0118 min

Commerce TodayStarbucks' Digital Fail: Failing to Balance Efficiency with ExperienceIn this episode of Commerce Today, we dive into the digital transformation of Starbucks—a global coffee powerhouse that lost its way by focusing too much on efficiency and sales, at the expense of the brand's core experience. We'll explore how Starbucks’ new CEO, Brian Niccol, is leading a pivot back to its roots as a community-driven coffeehouse, offering valuable lessons for businesses embarking on their own digital transformations. Whether you're building a new e-commerce platform or considering a major digital initiative, this episode will help you avoid the mistakes Starbucks made and find the right balance between sales and...2024-09-1716 min

Commerce TodayStrategy versus Tactics - Why Some Ecommerce Brands Fail and Others ThriveIn this episode of Commerce Today, Joshua Warren and Darin Newbold from Creatuity dive deep into the critical role of strategic thinking in steering ecommerce brands through the complexities of 2024. Through compelling case studies and expert analysis, they reveal how a strategic mindset can make the difference between thriving and merely surviving. Discover actionable insights on aligning long-term vision with immediate tactics to drive sustainable growth, outmaneuver competitors, and secure a lasting competitive advantage. Whether you're a brand leader or an ecommerce strategist, this episode will equip you with the tools to turn strategic thinking into strategic dominance.2024-09-1019 min

Commerce TodayEscaping the Legacy Trap: Hidden Costs of Outdated Ecommerce SystemsIn this episode of Commerce Today, we explore the unseen costs and challenges of sticking with outdated ecommerce platforms. Drawing from a recent conversation with a company struggling with a custom-built CMS from 2011, we delve into the concept of "Digital Stockholm Syndrome"—where businesses become so entangled in their outdated systems that they can't envision a way out. If your ecommerce platform feels more like a burden than a tool, this episode is for you. We'll guide you through the process of evaluating your current system, exploring modern alternatives, and planning a successful transition to a platform that can tr...2024-08-2018 min

Commerce TodayTransforming Ecommerce - Amazon Insights and Strategies with Nick D. NicholsIn this episode of Commerce Today, host Joshua Warren interviews Nick D. Nichols, a seasoned expert in the e-commerce field with a decade of experience, including time working at Amazon as well as at merchants. Nick shares his insights on the evolving e-commerce landscape, reveals secrets to succeeding on Amazon, and discusses effective strategies for digital business growth. Whether you're a brand looking to expand your market share or a seller aiming to boost profits, this episode offers valuable advice from one of the top e-commerce professionals recognized by Business Magazine in 2023.Links:Nick’s LinkedIn pr...2024-08-1319 min

Commerce TodayThe 7 Deadly Sins of E-commerce: Avoiding Common PitfallsIn this episode of Commerce Today, we dive into the 7 deadly sins of e-commerce that can make or break your online business. From neglecting mobile optimization to providing subpar customer service, we’ll explore each pitfall and share practical fixes to keep your e-commerce platform thriving. Whether you’re in B2B or B2C, these insights are crucial for enhancing customer experience and driving growth. Tune in for actionable advice and real-world examples to help you navigate the competitive world of e-commerce.Links:The 7 Deadly Sins of E-commerce: Your Roadmap to Avoid Business-Killing MistakesJoshua Warren on L...2024-08-0619 min

Commerce TodayFrom Quick Fix to Long-Term Success: Rethinking Your E-Commerce PlatformExplore the consequences of quick e-commerce solutions and why a strategic replatforming might be your best move. Hear about a client success story that transformed their business, increasing conversion rates and revenue and reducing maintenance costs and time to market by replacing a platform implementation that was riddled with technical debt.Links:Joshua Warren's LinkedIn ProfileBook a Free Ecommerce Problem-Solving Session:Replatforming statistics 2024-07-3019 min

Commerce TodayE-commerce in 2024: Challenges, Changes, and Creatuity’s ApproachJoin us on Commerce Today as Creatuity’s COO, Darin Newbold, interviews CEO Joshua Warren about the challenging and rapidly changing e-commerce landscape in 2024. Discover how companies are navigating high interest rates, fluctuating inflation, and a volatile stock market, while also adapting to shifts in consumer behavior influenced by social media and economic uncertainty. Joshua shares insights on how Creatuity is meeting these challenges head-on with innovative solutions like their accelerator services and platform-agnostic offerings. Whether you’re an e-commerce veteran or just starting, this episode provides valuable perspectives on thriving in today’s market.2024-07-1617 min

Commerce TodayEcommerce Growth: Proven Strategies to Accelerate Revenue and Slash CostsIn this week's episode of Commerce Today, we're tackling how you can increase your ecommerce revenue while lowering costs. With Darin’s help, Joshua will walk you through his 8-lever mental model for ecommerce profits, breaking down the 3 revenue levers (traffic, conversion rate, average order value) and the 5 expense levers (technology costs, operating costs, fulfillment costs, customer acquisition costs, cost of goods sold). We’ll chat about real-world strategies to make smart decisions on replatforming, adding new products, and picking the right influencers for your marketing. Plus, I’ll show you how our new Revenue Accelerator services can help y...2024-07-0220 min

Commerce TodayThe Ecommerce Platform Race to Perfect 100 Scores on Google LighthouseExplore the competitive landscape of achieving perfect 100 scores on Google Lighthouse. Discover why Lighthouse scores are crucial for e-commerce success, affecting everything from conversion rates to SEO. We'll delve into how leading platforms like Shopify and Adobe Commerce Cloud are pushing the boundaries of performance. Additionally, learn about Adobe's innovative Edge Delivery Services and how they can transform your site's speed and user experience. Tune in for insights and practical tips, and join the conversation by sharing your own Lighthouse score achievements on LinkedIn.Links:Joshua’s LinkedInAdobe’s Edge Delivery Services for Adobe Commerce Cloud Maid...2024-06-1815 min

Commerce TodayCommerce Today News - Cookie Delay, Amazon Fulfillment’s Domination of UPS and FedEx, Taco Bell’s Digital Revenue Surprise and MoreDive into this week's top ecommerce trends: Google delays third-party cookie phaseout, Amazon outpaces UPS and FedEx, how scent marketing is boosting in-store sales. Plus, updates from Yum Brands, DoorDash, Forever 21, and more. We’ll cover 10 different stories you may have missed that are vital to your ecommerce and omnichannel efforts! Links:Ecommerce News: Google's Cookie Phaseout Delay, Scent Marketing Makes Sense, Amazon's Logistics Dominance of UPS & FedExJoshua’s LinkedIn Profile:2024-06-1118 min

Commerce TodayRetail Showdown: Lessons from the TJX vs. Temu BattleIn this Commerce Today episode, ecommerce experts Joshua Warren and Darin Newbold dive into the competitive landscape between off-price retail giant TJX Companies and the rapidly growing online marketplace Temu. Discover the strategies that have allowed TJX to maintain its market share despite the rise of digital-first competitors like Temu. Learn actionable insights that retailers and DTC brands can apply to thrive in today's omnichannel world. From leveraging physical stores to mastering digital marketing, this episode is packed with valuable lessons for anyone in the ecommerce space.Links:Joshua Warren-LinkedIn 2024-06-0418 min

Commerce TodayTikTok Shop’s Potential Ban: Can Shopify + YouTube Shopping Fill the Void For Ecommerce Brands?In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the emerging battle between TikTok Shop and YouTube Shopping. With TikTok facing a potential ban in the U.S., YouTube Shopping and Shopify are making a play to fill the gap with announcements they just made at Google Marketing Live 2024. But can they realistically fill the gap? Joshua breaks down the numbers, the unique features of each platform, and what this means for ecommerce merchants. Tune in to understand the opportunities and challenges in the evolving social commerce landscape. Links:Joshua WarrenTikTok Shop’s $17.5B...2024-05-2814 min

Commerce TodayBigCommerce's Mid-Market Showdown: Can They Eclipse Shopify?Join us in this episode of Commerce Today, where we unpack BigCommerce's current maneuvers and future potential. With new leadership at the helm and a fresh quarterly report on the horizon, BigCommerce stands at a crossroads. Will they secure a leadership position in the mid-market segment, or will they struggle to keep pace with giants like Shopify? We'll dive deep into what BigCommerce's strategies reveal about their ambitions and capabilities, especially in contrast to their competitors. Expect a mix of insightful analysis, straightforward talk, and a touch of humor as we explore whether BigCommerce is poised for a breakthrough...2024-05-1617 min

Commerce TodayThe Price Is Wrong - Navigating Ecommerce Pricing PitfallsIn this episode of Commerce Today, we dissect the recent Cartier web pricing error where $14,000 earrings were sold for just $14 due to a suspected currency conversion mishap. We'll explore how such significant errors can impact brand reputation and customer trust, and discuss strategies to enhance ecommerce systems for scalability and stability, ensuring such costly mistakes are avoided.Links:Man buys $14,000 Cartier earrings for $14 after company posts price error on websiteJoshua Warren-LinkedInCreatuity on LinkedIn 2024-05-0717 min

Commerce TodayMicro-Influencers: The Small But Mighty Key to Ecommerce SuccessIn this episode of Commerce Today, hosts Joshua Warren and Darin Newbold delve into the impactful role of micro-influencers in boosting ecommerce sales. They highlight why these specialized influencers are surpassing mainstream celebrities and share insights on leveraging their loyal and genuine audiences for brand growth. The episode includes access to Creatuity's influencer marketing ROI calculator and expert advice on launching effective campaigns. If you're eager to harness the potential of micro-influencers to achieve significant results in partnership marketing, this episode is essential listening!Links:LinkedIn Article - Small but Mighty: Why Micro-Influencers Are Driving Massive...2024-04-2318 min

Commerce TodayB2B Ecommerce Success: Navigating Trends and Overcoming ChallengesIn this episode of Commerce Today, we dive into the key insights from our upcoming guide, "B2B Commerce Technology: Navigating Challenges and Trends." Discover the latest trends shaping the B2B ecommerce landscape and learn actionable strategies to overcome common challenges and drive online sales success. This episode will provide you with the knowledge and tools to take your B2B ecommerce efforts to the next level. Don't miss this opportunity to learn from the experts and position your business for growth in the digital marketplace.Links:Joshua's LinkedInCreatuity's LinkedInNavigating B2B Ecommerce: Strategies for...2024-04-1615 min

Commerce TodayRecommerce: The Future of Ecommerce?In this episode of Commerce Today, Joshua Warren and Darin Newbold dive into the world of recommerce. They explore how apparel brands like Lululemon and Hanna Andersson are using resale to boost sustainability, customer loyalty, and revenue, and discuss how these strategies can be applied to ecommerce businesses in any vertical. Tune in for actionable insights on the benefits of recommerce, key success factors, and how to choose the right recommerce model for your brand.Links:Recommerce Revolution: How Apparel Brands are Reshaping E-commerce for All Verticals:ThredUp’s 2024 Resale Report:Follow Joshua on LinkedIn:2024-04-0918 min

Changing The Narrative PodcastJoshua Warren - EP. 9 - Development ManagerSend us a textJoshua Warren is a husband, father, mentor, coach, and Development Manager for the Leukemia & Lymphoma Society (LLS). In his role, Joshua is responsible to build strategic partnerships with individuals and organizations to further the mission of LLS, bringing awareness and educating members of his community about Leukemia and Lymphoma. To connect more with Joshua or to learn more about the Leukemia and Lymphoma Society, contact Joshua at Joshua.warren@lls.org or via LinkedIn at linkedin.com/in/joshua-warren-574ba3a0Support the show 2024-04-0821 min

Commerce TodayCombating Ageism and Sexism in Ecommerce - Cultivating an Outward MindsetWe delve into the pervasive issues of ageism and sexism in the ecommerce tech industry. Inspired by recent stories shared by two industry professionals on LinkedIn concerning experiences with ageism and sexism, we explore how adopting an "Outward Mindset" can help create a more inclusive and supportive environment. We discuss practical ways to cultivate this mindset within yourself, your team, and your company. We also cover the importance of seeing others as people who matter, considering their needs and challenges, and working together toward collective success. Join us as we strive to make the tech industry a better place...2024-03-2620 min

Commerce TodayAmazon Mastery: Engaging Customers and Standing Out in a Competitive MarketplaceIn our series finale on Amazon Mastery, we tackle the challenges of engaging with customers and differentiating your brand in Amazon's competitive ecosystem. Learn how to harness the power of Amazon's Tailored Audiences tool for targeted, direct marketing efforts that resonate with your customer base. We discuss the critical importance of customer feedback, from managing reviews to leveraging positive and negative feedback for continuous improvement. Plus, we'll guide you through diversifying your marketing channels, highlighting the synergy between Amazon and external platforms like social media, email marketing, and influencer collaborations to boost your brand's visibility and sales. This episode...2024-03-1917 min

Commerce TodayMagic in the Details: Applying Disney's Common Purpose to EcommerceJoin Joshua Warren and Darin Newbold as they explore how Disney World's unparalleled experiences and customer service can inspire ecommerce strategies. Learn actionable insights to make every customer's shopping experience feel uniquely magical.Links:Joshua’s article on LinkedIn; Creating Magic: Lessons in Personalization from Disney World for Ecommerce ExcellenceHow to Approach Customer Service Like DisneyEcommerce Insights newsletter on LinkedIn:Joshua's LinkedInDarin's LinkedIn 2024-02-2020 min

Commerce TodayHands-on Ecommerce Experiences on Apple’s Vision ProWe’ve gone hands-on with Apple's Vision Pro and the promise of a new dimension in online shopping. While currently, a mere fraction of e-commerce users own a Vision Pro, Apple's history with the iPad suggests a potentially similar disruptive impact on the e-commerce industry. This episode will explore firsthand experiences with the Vision Pro, highlighting the best and worst e-commerce experiences and offering insights into how websites can evolve to meet the demands of XR technology. From navigating through Apple's intuitive online store to struggling with Amazon's cluttered interface, we'll cover the good, the bad, and the necessary im...2024-02-1316 min

Commerce TodayTrust is a Must: Unlocking SEO Success for Ecommerce- Dive into an exhilarating 15-minute journey with Darin and Joshua on 'Commerce Today', where they unravel the often-ignored power of trustworthiness in SEO for ecommerce success. This episode shifts the focus from traditional tactics like backlink building to the pivotal role of trust in driving sales and organic traffic. Anchored in a thought-provoking HubSpot article, our hosts challenge outdated SEO norms, spotlighting the importance of content that's not just Google-friendly but also educational and engaging. Perfect for Ecommerce Directors seeking immediate, actionable strategies, this episode is a goldmine of tips and techniques to transform your business into...2023-12-1915 min

Commerce TodayOmnichannel Strategies to Combat Retail Theft: A Deep Dive into Loss PreventionThe rise of organized retail crime is rattling the retail industry, with significant impacts on profit and store safety. This episode focuses on the role of ecommerce in both contributing to and reducing these issues. Joshua and Darin explore real-world examples, discuss the unexpected benefits of omnichannel strategies, and present actionable insights to help you safeguard your business. Tune in to discover a balanced perspective on tackling theft and enhancing your retail operations.Links:Dick’s Sporting Goods blames ‘increasingly serious’ theft problem for profit plunge Parija Kavilanz John MillerWhy retail theft is soaring: inflation, the econom...2023-08-2920 min

Commerce TodayThe Art of Scaling: Navigating Ecommerce Systems Challenges in D2CTune in to our podcast episode where Joshua and Darin discuss the art of scaling in Direct-to-Consumer ecommerce. From flash sales to rock-solid systems, they share insights and real-world examples for non-technical ecommerce managers aiming to grow sustainably. Don't miss out!2023-08-2217 min

Commerce TodayEmbracing the Future of Retail: Navigating Change Through InnovationToday we delve into the fascinating world of eCommerce evolution. We'll explore how retail executives are turning challenges into opportunities, harnessing the three Horizons of innovation to reshape the industry, and adapting their business models to stay ahead. From the rise of the direct-to-consumer sales model to the vital role of digital modernization, we'll cover it all. Join us as we map the future of retail and provide you with actionable insights to thrive in this dynamic landscape. Tune in now!Links:Study finds majority of retail execs overwhelmed by pace of change 2023-06-2716 min

Commerce TodayApple Vision Pro’s Implications for EcommerceJoin us as we dive deep into Apple's legacy of understanding consumer needs and crafting transformative experiences. Apple has just unveiled the groundbreaking Vision Pro product at WWDC, poised to revolutionize ecommerce as we know it. This revolutionary device not only enhances the VR experience by reading glasses prescriptions, but also unlocks the gateway to virtual clothing shopping and augmented reality makeup testing. You don't want to miss this episode!Links:WWDC23 2023-06-2015 min

Commerce TodayEcommerce IslandsWhen US ecommerce experts think of cross-border commerce, they typically think of challenges like international shipping and handling customs & duties, which for the most part are solved problems thanks to services like Borderfree. However, just a few hours south of the US in the Caribbean Sea there are over 40 million people that are cut off from the typical ecommerce experience. In this episode, we talk about the challenges these islanders face when attempting to buy or sell online and challenge the ecommerce community to work to build innovative solutions to bring ecommerce to the islands. 2023-06-1316 min

Commerce TodayOmnichannel in the Post-COVID, ROBO, Inflation EraUncover the secrets of thriving in a changing economy. Join Darren Newbold and Josh Warren as they explore the fascinating "Robo" era and reveal strategies to reach consumers during challenging times. Discover the power of Omnichannel, actionable tips for ecommerce directors, and the keys to building a loyal following. Tune in for insights on consumer behavior and business growth. Don't miss this captivating podcast episode!Links:Omnichannel Retail and the ROBO Economy: Navigating Ecommerce in the Inflation Era 2023-06-0616 min

Commerce TodayEcommerce Leadership - a New Director's GuideUnlock Your Ecommerce Leadership Secrets! Join Darin and Josh as they reveal the keys to success in our captivating podcast. Discover your unique leadership style, build strong team relationships, and stay ahead in the ever-evolving industry. New ecommerce directors, tune in now and unleash your leadership potential!Links:Strength FinderRead wise reader 2023-05-3021 min

Commerce TodayEcommerce Like It's 1999Unleash Your Competitive Edge! Join CEO Josh in a riveting podcast episode where he reveals the secrets to thriving in a changing market. Discover the power of innovation, balancing priorities, and standing out in the online marketplace. Get inspired by real-life success stories and embark on your own journey to triumph!"2023-05-2318 min

Commerce TodayAI Visibility Enhancement: E-commerce's Future, TodayJoin us in Commerce Today as we discuss two emerging e-commerce trends: the use of Language Learning Models (LLMs) like ChatGPT in decision-making and the shift in information discovery methods. Learn how to stay ahead of the curve with AI Visibility Enhancement (AVE), make your product data accessible to LLMs, and maximize your e-commerce success. Tune in for a deep dive into AVE and position your business for the future today!Links:AI Visibility Enhancement (AVE): The Future of E-commerce SEOOpenAI's ChatGPTKlarnaGPT-4 OverviewLangChain Discord — Note: Discord invite links may expire, you might need to generate a ne...2023-05-1619 min