Shows
He Said, She Said: Razor Branding™ PodcastInside the Agency-Client Relationship w/ Jaci & Michael Russo
In this episode of the He Said, She Said: Razor Branding Podcast, it’s just the hosts—Jaci and Michael Russo—going deep on what it really takes to make an agency-client relationship work. No guests. No filters. Just 25 years of experience packed into one conversation about collaboration, communication, and what happens when trust breaks down. From misaligned expectations and […]
The post Inside the Agency-Client Relationship w/ Jaci & Michael Russo appeared first on brandRUSSO.2025-04-2244 min
He Said, She Said: Razor Branding™ PodcastInside the Agency-Client Relationship w/ Jaci & Michael Russo
In this episode of the He Said, She Said: Razor Branding Podcast, it’s just the hosts—Jaci and Michael Russo—going deep on what it really takes to make an agency-client relationship work.
No guests. No filters. Just 25 years of experience packed into one conversation about collaboration, communication, and what happens when trust breaks down. From misaligned expectations and territorial marketing teams to the misuse of AI and the trap of Frankenstein feedback, Jaci and Michael talk candidly about the red flags, the success stories, and the reason agencies should always be invited in...2025-04-2244 min
No-Problem ParentingEP 293 Safer Childbirth Strategies: Expert Advice from Attorney Gina Mundy & Jaci's High Risk PregnancyIn this powerful and informative episode of The No-Problem Parenting Podcast, host Jaci Finneman welcomes attorney, bestselling author, and childbirth advocate Gina Mundy to discuss how parents can take proactive steps to ensure a safer and more informed childbirth experience.
Jaci also shares how she "prepared for the worst" when she was told her baby would need to be delivered via C-Section.
Gina brings over 20 years of experience specializing in childbirth cases, analyzing labor and delivery practices, and working with healthcare professionals across the U.S. Her book, A Parent’s Guide to a Safer Childbirth, has helped countless families pr...2024-11-2025 min
He Said, She Said: Razor Branding™ PodcastRebranding Made Simple with Jaci and Michael RussoIn this episode of the "He Said She Said Razor Branding" podcast, hosts Michael and Jaci Russo delve into the complexities of rebranding – clarifying that rebranding encompasses far more than just a new logo; it involves a comprehensive assessment of a company's visual identity, messaging, and audience. They discuss the importance of maintaining consistency and emotional connection in branding, emphasizing the significance of thorough research, strategic planning, and selecting experienced partners to avoid common pitfalls in the rebranding process. They also their new eBook, "Rebranding Made Simple," providing expert insights and actionable strategies to ensure your brand stays competitive, relevant, an...2024-05-2938 min
Coffee With Q Podcast Show - Your Story is Your Currency - Listen to Billionaire MindsPreserving the Cayman Islands: A Conversation with Jaci Patrick on Sustainability by Qamar ZamanIn this episode of "Coffee with Q," host Qamar Zaman is joined by Jaci Patrick, former Miss World Cayman Islands and advocate for sustainability and environmental protection. JC shares her journey in promoting sustainability in the Cayman Islands, highlighting the challenges of plastic pollution, overdevelopment, and the importance of community involvement in recycling and waste management. She discusses the role of social media and youth advocacy in driving change and praises innovative local businesses for their efforts in reducing single-use plastics. This conversation sheds light on the urgent need for sustainable practices to preserve the natural beauty and heritage...2024-02-2916 minCoffee With Q Podcast Show - Your Story is Your Currency - Listen to Billionaire MindsJaci Patrick Helping Caymanians Become Personal Brands - Interviews Personal Branding Expert Qamar ZamanFormer Miss World Cayman Islands Jaci Patrick,Amplifying Caymanian Brands: A Deep Dive with Qamar Zaman on Coffee with Qhttps://www.coffeewithq.org/Become a Guest on Coffee With Q and amplify your storyhttps://www.coffeewithq.org/ 2024-02-2129 min
The Warrior Within143. Unfiltered: Stalking & it's complexitiesStalking… Stalking is probably one of the most complex and misunderstood crimes. In this episode I’m breaking down what stalking is, sharing my story and also providing an opportunity for you to heal from any trauma you’ve had relating to stalkingIf you have experienced stalking, I have some questions for you: How did that make you feel? How has it impacted you since then? What did you have to do in order for it to stop? What would you love other people...2024-02-0634 min
He Said, She Said: Razor Branding™ PodcastA Look Back on 2023 with Jaci and Michael RussoOn this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael reflect on the past year and what they believe we can expect in 2024 - providing their insight on emerging technology and trends as they relate to branding and businesses working in B2B spaces.
The He Said, She Said: Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from va...2024-01-1147 min
No-Problem ParentingEP 213 Part 3/3 Holiday Harmony Series: Sweets, Treats, and Taming Sugar Overload with Jaci FinnemanWelcome Back No-Problem Parents!
Parents, if you've ever wondered how to strike a balance between embracing the joy of holiday sweets and maintaining a healthy approach to treats in your family, this episode is tailored just for you! In the grand finale of our Holiday Harmony Series, Jaci shares 8 Tips to help our kids learn about what's good for their bodies from the inside out and how to stay out of food battles.
1. **Create a Snack Station:** Keep a bowl of fresh fruit, like bananas or apples, on the kitchen table. Le...2023-12-2117 min
No-Problem ParentingEP 205 Part 1/3: ”No Problem Parenting Holiday Harmony Series” - Taming Tantrums in Stores and at Events with Jaci FinnemanWelcome to the first part of our special Holiday Harmony Series on No Problem Parenting! In this episode, we're tackling the challenges of temper tantrums during holiday shopping and events with a 'No Problem' approach. Let's dive into the key tips:
1. Seek First to Understand:
- Take a moment before heading out to understand your child's perspective. Are they tired, hungry, or overstimulated? Recognize potential triggers for tantrums, considering their history with events, shopping, or late nights followed by early mornings.
2. Prepare for the Worst:
- Before en...2023-12-0715 min
No-Problem ParentingEP 199 Top 10 Episodes & Celebrating 10 Years of Supporting Parents with Jaci FinnemanWelcome Back No-Problem Parents!
Celebrating 10 Years of No Problem Parenting! 🎉
🎙️ Introduction:
Host: Jaci Finneman, parenting advocate
10th Anniversary of Hello World and No Problem Parenting on November 26, 2023
A decade of laughs, tears, and parenting wisdom
Gratitude for the No Problem Parenting Community
🎉 Reflecting on the Beginning:
In 2012, Jaci left a 20-year career to pursue her passion for supporting parents
Launch of Hello World in 2013
Gratitude for early influences and mentors who shaped the journey
👏 Acknowledging Early Influence...2023-11-2327 min
No-Problem ParentingEP 193 Part 3/6: 60 Ways to Respond to Your Kids without Losing Your Cool with Jaci FinnemanWelcome Back No-Problem Parents!
Get the 60 Ways to Respond to your kids without losing your cool FREE PDF and follow along with this 6-part series: http://smpl.ro/60WaystoRespond
Part 3/6 - Today Jaci shares #21-30 of the 60 Ways to Respond to your kids without losing your cool.
Dealing with children's unwanted behavior can be challenging, and it's important to maintain a calm and empathetic approach. These responses can be used for children of all ages, even infants. We'll explore how to respond when your infant or toddler is upset, re...2023-11-0215 min
No-Problem ParentingEP 167 You are the Expert of Your Child: I believe in you!Welcome Back No-Problem Parents!
BOOK LAUNCH Volume 2! Grab your Kindle version TODAY! http://smpl.ro/GetTheKindleCopyoftheBook
Get ready to trust your instincts, strengthen your bond with your little one, and unlock your full potential as a parent. Together, let's believe in ourselves and bring out the best in our children.
Jaci Finneman is the founder of No-Problem Parenting™. She is committed to helping parents become confident leaders for their children, along with finding happiness in their day-to-day routines and bringing peace back into their homes. For more than 30 years, Jaci...2023-08-2311 min
He Said, She Said: Razor Branding™ PodcastBuilding Your Brand From the Inside Out with Jaci and Michael RussoOn this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are sans guest, so they decided to divulge into one of their many areas of expertise: building brands - specifically, how to build your brand from the inside out. From forging solid relationships and developing a strong culture to investing in your internal team, Jaci and Michael share the key components of creating a kick-ass brand, inside and out.2023-06-0842 min
He Said, She Said: Razor Branding™ PodcastAdjusting to Change in 2023 with Jaci and Michael RussoOn this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by, well, themselves. Due to a last-minute rescheduling, Jaci and Michael were left to their own devices, and they decided to share about how they’ve learned to adjust to change over the years - specifically, how they’ve managed work-life balance, transitioned into a hybrid work environment, and navigated continued growth.2023-04-1333 min
Little Life LessonsDaily Devotionals With Jaci Day 2We will be reading day 2 of Daily Devotionals With Jaci. Please check out my new website in the link beside. https://sites.google.com/view/j-little-life-lessons/home2023-01-2406 min
JACI: In Practice Issue HighlightsJanuary 2023 Podcast Issue Highlights of the 10th Anniversary Issue of JACI: In PracticeJACI: In Practice Editor-in-Chief Michael Schatz describes the January issue, which is a special issue celebrating the first 10 years of publication of the Journal, 2013-2022. The issue contains articles describing the most important advances of the past decade in the spectrum of illnesses covered in the Journal pages over the past 10 years. The conditions covered in these state-of-the-art reviews include asthma (diagnosis, and management in children and adults), allergic and non-allergic rhinitis (along with immunotherapy), chronic rhinosinusitis, anaphylaxis, atopic dermatitis, food allergy and eosinophilic gastrointestinal diseases, drug hypersensitivity, urticaria and angioedema, and immunodeficiency. Dr. Schatz then presents the Highlights o...2023-01-0521 minJACI: In Practice Issue HighlightsDecember 2022 Podcast Issue Highlights Featuring Adverse Effects of Drugs Used in Allergy and Immunology PracticeJACI: In Practice Editor-in-Chief Michael Schatz describes the December issue, the theme of which is “Adverse Effects of Drugs Used in Allergy and Immunology Practice”. Theme topics covered include an overview of the FDA labeling and approval process, FDA boxed warnings and the off-label use of medications, the safety of commonly used allergy and asthma medications in children, safety considerations for natural products commonly used by patients with allergic disease, and safety issues regarding medications for refractory chromic urticaria, biologics, proton pump inhibitors, and diphenhydramine. Dr. Schatz then presents the Highlights of the Original Articles in the issue, which are...2022-12-1322 minJACI: In Practice Issue HighlightsNovember 2022 Podcast Issue Highlights Featuring Smoke and the LungsJACI: In Practice Deputy Editor Robert Zeiger describes the November issue, the theme of which is “Smoke and the Lungs.” Theme topics covered include cigarette smoking and asthma, irritant-induced asthma, lung effects of household air pollution, inhaled marijuana and the lung, and electronic cigarettes. Dr. Zeiger then presents the Highlights of the Original Articles in the issue, which are on the topics of anaphylaxis, angioedema, asthma, drug allergy, food allergy, health disparities, immunodeficiency, and rhinitis and sinusitis.Read the issue: https://bit.ly/JAIPNov2022Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org2022-11-0325 min
He Said, She Said: Razor Branding™ PodcastWhat is a brand with Jaci and Michael RussoJoin Jaci and Michael Russo on this addition of the He Said, She Said: Razor Branding™ Podcast as they discuss, "What is a Brand?"
At first glance, it sounds like a silly question. After all, the term branding has become part of our everyday vernacular. But with so many interpretations and uses, it’s important to bring some clarity to what it means for practical usage.
In this episode, Jaci and Michael Russo share what they’ve learned over their combined decades of experience working in branding and with each other - providing their insight and best practices on not only how...2022-10-0744 min
JACI: In Practice Issue HighlightsSeptember 2022 Issue Highlights Featuring The Microbiome and Clinical Allergy/ImmunologyJACI: In Practice Associate Editor Scott Sicherer describes the September issue, the theme of which is “Microbiome and Clinical Allergy/Immunology.” Theme topics covered include the microbiome and prevention of allergic disease development, the environmental microbiome, the user of probiotics and prebiotics in allergy, and microbiome-immune interactions in allergy and asthma. Dr. Sicherer then presents the Highlights of the Original Articles in the issue, which are on the topics of anaphylaxis, asthma, dermatitis, eosinophilic disorders, food allergy, hypersensitivity pneumonitis, mast cell disorders, and rhinitis and sinusitis. Read the issue: https://bit.ly/JAIPSept2022. Access JACI: In Practice’s entire librar...2022-09-1217 min
JACI: In Practice Issue HighlightsJuly 2022 Issue Highlights Featuring Immunogenetics for the Allergy/Immunology ClinicianJACI: In Practice Deputy Editor Robert Zeiger describes the July 2022 issue, the theme of which is “Immunogenetics for the Allergy/Immunology Clinician.” Theme topics covered include office genetic testing, immunogenomics and drug hypersensitivity, genetics of complement deficiencies, inborn errors of immunity with cancer predisposition, and the genetics of allergic diseases. Dr. Zeiger then presents the Highlights of the Original Articles in the issue, which are on the topics of Immunodeficiency, Angioedema, Asthma, Drug Allergy, Eosinophilic Disorders, Food Allergy, and Rhinitis and Sinusitis. Read the issue: https://bit.ly/JAIPJuly2022Access JACI: In Practice’s entire library: https://www.jaci-i...2022-07-0622 min
JACI: In Practice Issue HighlightsJune 2022 Issue Highlights Featuring Chronic RhinosinusitisJACI: In Practice Editor-in-Chief, Michael Schatz, describes the June 2022 issue, the theme of which is “Chronic Rhinosinusitis.” Theme topics covered include epidemiology, assessment, and management of Chronic Rhinosinusitis; the interrelationships between Chronic Rhinosinusitis and COVID-19; and various aspects of biological treatment of Chronic Rhinosinusitis with nasal polyps. Dr. Schatz then presents the Highlights of the Original Articles in the issue, which are on the topics of rhinosinusitis, anaphylaxis, asthma, cough, eosinophilic disorders, food allergy, immunodeficiency, and immunotherapy. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org 2022-06-0924 min
JACI: In Practice Issue HighlightsMay 2022 Issue Highlights FeaturingJACI: In Practice Deputy Editor Scott Sicherer describes the May issue, the theme of which is “Eosinophilic Disorders.” Theme topics covered include pediatric hypereosinophilic syndrome, eosinophilia associated with immune deficiency, drug-induced hypersensitivity syndrome, and the potential role of biologics as first line therapy in eosinophilic disorders. Dr. Sicherer then presents the Highlights of the Original Articles in the issue, which are on the topics of eosinophilic disorders, asthma, dermatitis, drug allergy, food allergy, immunodeficiency, immunotherapy, and mast cell disorders. Read the issue: https://bit.ly/JAIPMay2022. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org. 2022-05-0918 min
JACI: In Practice Issue HighlightsApril 2022 Issue Highlights Featuring Health Disparities in Asthma and AllergyJACI: In Practice Associate Editor, David Khan, describes the April issue, the theme of which is “Health Disparities in Asthma and Allergy.” Theme topics covered include Methods for Cross-Cultural Communication in Clinic Encounters, The Magnification of Health Disparities During the COVID-19 Pandemic, Physician Advocacy in Achieving Health Equity, Health Disparities Education Among Trainees and Physicians, Increasing Representation of Historically Marginalized Populations in Research Studies, Asian American Patients with Allergic Diseases, and Social Determinants of Health in Asthma. Dr. Khan then presents the Highlights of the Original Articles in the issue, which are on the topics of Health Disparities, Angioedema, Asth...2022-04-1117 min
JACI: In Practice Issue HighlightsMarch 2022 Issue Highlights Featuring Respiratory Infections and the LungJACI: In Practice Deputy Editor, Robert Zeiger, describes the March 2022 issue, the theme of which is “Respiratory Infections and the Lung.” Theme topics covered include COVID-19 Infections and Asthma, Long-Term Respiratory Consequences of Early-Life Respiratory Viral Infections, Rhinovirus Infections and Their Roles in Asthma, and Respiratory Infections in Patients with Primary Immunodeficiency. Dr. Zeiger then presents the Highlights of the Original Articles in the issue, which are on the topics of Respiratory Infections, Asthma, Drug Allergy, Insect Sting Allergy, and Rhinitis. Read the issue: https://bit.ly/JAIPMarch2022. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org.2022-03-0818 min
JACI: In Practice Issue HighlightsFebruary 2022 Podcast Highlights Featuring Difficult-to-Control AsthmaJACI: In Practice Editor-in-Chief Michael Schatz describes the February 2022 issue, the theme of which is “Difficult-to-Control Asthma.” Theme topics covered include difficult-to-control asthma management in children and adults; the impact of adherence, health literacy, and comorbidities on difficult-to-control asthma; and the use of biologics in patients with difficult-to-control asthma. Dr. Schatz then presents the Highlights of the Original Articles in the issue, which are on the topics of Severe Asthma, Anaphylaxis, Dermatitis, Drug Allergy, Food Allergy, Rhinitis, Urticaria, and Vocal Cord Dysfunction. Read the issue: https://bit.ly/JAIPFeb2022. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org.2022-02-0822 min
JACI: In Practice Issue HighlightsJanuary 2022 Issue Highlights Featuring Food AllergyJACI: In Practice Deputy Editor Scott Sicherer describes the January 2022 issue, the theme of which is “Food Allergy.” Theme topics covered include food allergy diagnostics, fatal food anaphylaxis, oral immunotherapy, and patients with multiple food allergies. Dr. Sicherer then presents the Highlights of the Original Articles in the issue, which are on the topics of Food Allergy, COVID-19, Asthma, Dermatitis, Drug Allergy, Immunodeficiency, and Urticaria. Read the issue: https://bit.ly/JAIPJan2022. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org 2022-01-0224 min
JACI: In Practice Issue HighlightsEpisode 18Accompanying the January 2022 issue of JACI: In Practice is a supplement providing unique and comprehensive guidance regarding the management of asthma. Listen as JACI: In Practice Editor-in-Chief, Michael Schatz, describes the contents, including the Executive Summary of the 2021 Global Initiative for Asthma (GINA) Strategy Report, a comparison of the 2020 National Asthma Education and Prevention Program (NAEPP) Guideline Update to the GINA report, and a practical guide to implementation of single inhaler maintenance and reliever therapy (SMART), which is recommended in both guidance documents but present a new paradigm for many practicing clinicians.
2022-01-0208 min
JACI: In Practice Issue HighlightsJanuary 2022 Asthma Guidance SupplementAccompanying the January 2022 issue of JACI: In Practice is a supplement providing unique and comprehensive guidance regarding the management of asthma. Listen as JACI: In Practice Editor-in-Chief, Michael Schatz, describes the contents, including the Executive Summary of the 2021 Global Initiative for Asthma (GINA) Strategy Report, a comparison of the 2020 National Asthma Education and Prevention Program (NAEPP) Guideline Update to the GINA report, and a practical guide to implementation of single inhaler maintenance and reliever therapy (SMART), which is recommended in both guidance documents but present a new paradigm for many practicing clinicians. Read the Supplement: https://bit.ly/JAIPJan2022...2022-01-0108 minJACI: In Practice Issue HighlightsEpisode 17Accompanying the January 2022 issue of JACI: In Practice is a supplement providing unique and comprehensive guidance regarding the management of asthma. Listen as JACI: In Practice Editor-in-Chief, Michael Schatz, describes the contents, including the Executive Summary of the 2021 Global Initiative for Asthma (GINA) Strategy Report, a comparison of the 2020 National Asthma Education and Prevention Program (NAEPP) Guideline Update to the GINA report, and a practical guide to implementation of single inhaler maintenance and reliever therapy (SMART), which is recommended in both guidance documents but present a new paradigm for many practicing clinicians.
2022-01-0124 min
JACI: In Practice Issue HighlightsDecember 2021 Podcast Highlights Featuring Topics in Evaluating Clinical LiteratureAccompanying the January 2022 issue of JACI: In Practice is a supplement providing unique and comprehensive guidance regarding the management of asthma. Listen as JACI: In Practice Editor-in-Chief, Michael Schatz, describes the contents, including the Executive Summary of the 2021 Global Initiative for Asthma (GINA) Strategy Report, a comparison of the 2020 National Asthma Education and Prevention Program (NAEPP) Guideline Update to the GINA report, and a practical guide to implementation of single inhaler maintenance and reliever therapy (SMART), which is recommended in both guidance documents but present a new paradigm for many practicing clinicians. Read the Supplement: https://bit.ly/JAIPJan2022...2021-12-0128 min
JACI: In Practice Issue HighlightsNovember 2021 Podcast Highlights Featuring Common Comorbidities Encountered by Allergists in PracticJACI: In Practice Associate Editor, David Khan, describes the November 2021 issue, the theme of which is “Common Comorbidities Encountered by Allergists in Practice.” Theme topics covered include atopic comorbidities, pulmonary and non-respiratory comorbidities that accompany asthma, and comorbid conditions of antibody deficiency. Dr. Khan then presents the Highlights of the Original Articles in the issue, which are on the topics of Asthma, COVID-19, Cough, Drug Allergy, Eosinophilic Disorders, Food Allergy, Immunodeficiency, Immunotherapy, Rhinitis and Sinusitis, and Urticaria and Angioedema. Read the issue: https://bit.ly/JAIPNov2021. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org2021-11-0125 min
JACI: In Practice Issue HighlightsOcotober 2021 podcast Highlights Featuring VaccinesJACI: In Practice Editor-in-Chief, Michael Schatz, describes the October 2021 issue, the theme of which is “Vaccines.” Theme topics covered include SARS-CoV-2 vaccines in general, allergic reactions to SARS-CoV-2 vaccines, vaccine hesitancy, adverse reactions to vaccines, and influenza vaccines. Dr. Schatz then presents the Highlights of the Original Articles in the issue, which are on the topics of COVID-19, Asthma, Drug Allergy, Food Allergy, Hereditary Angioedema, Immunodeficiency, Insect Sting Allergy, and Rhinitis and Sinusitis. Read the issue: https://bit.ly/JAIPOct2021. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org 2021-10-1426 min
JACI: In Practice Issue HighlightsSeptember 2021 Podcast Highlights Featuring Eosinophilic Gastrointestinal DiseasesJACI: In Practice Deputy Editor Scott Sicherer describes the September 2021 issue, the theme of which is “Eosinophilic Gastrointestinal Diseases.” Theme topics covered include various aspects of eosinophilic esophagitis, including the role of the environment and treatment, as well as clinicopathologic correlations and emerging therapies in eosinophilic gastrointestinal disease. Dr. Sicherer then presents the Highlights of the Original Articles in the issue, which are on the topics of Eosinophilic gastrointestinal diseases. COVID-19, Asthma, Atopic triad, Cough, Drug Allergy, Food Allergy, and Immunodeficiency. Read the issue: https://bit.ly/JAIPSept2021. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org2021-09-0119 minThe Warrior Within23. Jolinda Johnson: Burnout & Perimenopause and the journey to self-discoveryBurnout and Perimenopause. One word people are so familiar with, while the other we are not. In today’s episode, I had the pleasure of interviewing Jolinda Johnson, where before diving into nutrition, burnout and perimenopause, Jolinda so gratefully shared with me her experiences growing up - which included racism, her multi-passionate personality and different career ideas throughout her life and how one relationship in her life really impacted who she was as a person. Jolinda is an award-winning Certified Life Coach and Holistic Health Coach who specializes in burnout and p...2021-08-241h 05
JACI: In Practice Issue HighlightsAugust 2021 Podcast Highlights Featuring Drug AllergyJACI: In Practice Associate Editor, David Khan, describes the August 2021 issue, the theme of which is “Drug Allergy.” Theme topics covered include beta-lactam allergy, prescreening and premedication in the prevention of drug hypersensitivity, excipients as causes of hypersensitivity reactions, perioperative hypersensitivity, reactions to illicit drugs, and treating through drug-associated exanthems. Dr. Khan then presents the Highlights of the Original Articles in the issue, which are on the topics of Drug Allergy, Asthma, Dermatitis, Food Allergy, Insect Sting allergy, Mast Cell Disorders, and Rhinosinusitis. Read the issue: https://bit.ly/JAIPAug2021. Access JACI: In Practice’s entire library: https://www.jaci-i...2021-08-0118 minThe Warrior Within18. How to Communicate with HeartI’m so excited to be creating this episode because communication and boundaries is something that I have spent so much time working on, and if I’m completely honest, talking to my clients and loved ones about navigating difficult conversations is seriously one of my favourite topics. Through today’s episode, I’m going to share with you and discuss my key tips to making difficult conversations easy and nurturing and something that will strengthen any relationship, rather than destroying it. What I cover in today’s episode includes...2021-07-2023 minThe Warrior Within17. Recent Struggles & Needing SpaceToday’s is definitely a vulnerable episode. And it’s one that I toyed with doing because it’s one of those “should I share this with people” ones. But one of my promises to you is to be open with you and share my real life experiences. And to be honest, I still have struggles. We all do. So today I’m sharing with you the key challenges I’ve been dealing with. A launch that felt a little bit hardThe reality of becoming a step-mum and the obstacles that come with that. Old...2021-07-1321 min
JACI: In Practice Issue HighlightsJuly 2021 Podcast Highlights Featuring Highlights Asthma ExacerbationsJACI: In Practice Editor-in-Chief, Michael Schatz, describes the July 2021 issue, the theme of which is “Asthma Exacerbations.” Theme topics covered include prevention and treatment of asthma exacerbations in children and adults, management strategies in non-T2 asthma, emergency department management, and exacerbation-prone asthma. Dr. Schatz then presents the Highlights of the Original Articles in the issue, which are on the topics of Asthma Exacerbations, COVID-19, Anaphylaxis, Atopic Dermatitis, Food Allergy, and Immunodeficiency. Read the issue: https://bit.ly/JAIPJuly2021. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org 2021-07-0134 minThe Warrior Within15. Yolanda Finette: The Power of Community When Healing from Family ViolenceToday it is my absolute honour to introduce one of my deer friends, Yolanda Finette. I’ve known Yolanda for a couple of years now and have learnt so much from her and am constantly inspired by her. The longer I know her, the more I learn about her, her wisdom, her strength, her resilience and her compassion. In today’s episode, Yolanda and I speak about her experience with Family Violence. How she found herself in a situation where she felt she needed to walk on eggshells every day wi...2021-06-2947 min
JACI: In Practice Issue HighlightsJune 2021 Podcast Featuring Highlights Urticaria and AngioedemaJACI: In Practice Associate Editor, David Khan, describes the June 2021 issue, the theme of which is “Urticaria and Angioedema.” Theme topics covered include pathogenesis, genetic aspects, measurement of disease activity and control, triggers of exacerbations, hormonal effects, and newer treatments. Dr. Khan then presents the Highlights of the Original Articles in the issue, which are on the topics of COVID-19, Urticaria and Angioedema, Allergic Bronchopulmonary Aspergillosis, Anaphylaxis, Asthma, Drug Allergy, Eosinophilic Disorders, Food Allergy, and Rhinitis and Sinusitis. Read the issue: https://bit.ly/JAIPJune2021. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org...2021-06-0124 minThe Warrior Within06. When is our best good enough?This episode is a question that came from an incredible woman in my community who reached out to me to ask the question… “When is our best good enough?” The context behind it being that there are so many people in the world preaching that we should all be aiming for profound things, and what if that isn’t what you want? What if all you want is to make yourself a priority and be happy? In this episode, I’m sharing my thoughts on the matter...2021-05-1118 min
No-Problem ParentingEP 9 - Consequences vs Punishment - Allow your child to learn from their mistakesHello Parents! Consequences are meant to teach kids how to deal with and overcome problems they've created. There's no need to "rub salt in the wound" once your child has made right what they did wrong.
No-Problem Parents understand that problems are meant to be dealt with and overcome and that the best way to teach your child "a lesson" is to allow them to own their problems or misbehavior and to solve the problem themselves. Our job as the parent is to guide them as they make mistakes throughout their childhood and we can do so wit...2021-05-1122 min
JACI: In Practice Issue HighlightsMay 2021 Podcast Featuring Highlights Allergen ImmunotherapyJACI: In Practice Deputy Editor, Robert Zeiger, describes the May 2021 issue, the theme of which is “Allergen Immunotherapy.” Theme topics covered include immunological responses and biomarkers, allergens and adjuvants, the role of mobile health technologies, preventative effects, sublingual allergen immunotherapy for asthma, and food oral immunotherapy. Dr. Zeiger then presents the Highlights of the Original Articles in the issue, which are on the topics of COVID-19, Immunotherapy, Allergic Bronchopulmonary Aspergillosis, Anaphylaxis, Asthma, Drug Allergy, Food Allergy, and Immunodeficiency. Read the issue: https://bit.ly/JAIPMay2021. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org...2021-05-0231 min
No-Problem ParentingEP 2 - What is No-Problem ParentingHello World! What is No-Problem Parenting™? Listen in as Jaci shares what it means to be a No-Problem parent and how the No-Problem Parenting™ model was created. Jaci shares the short story and the long story including how her mom's perspective set the foundation as a No-Problem Parent herself.
What problem can you turn into a No-Problem today?
To learn more about No-Problem Parenting™ click on this link: No-Problem!
2021-04-1620 minThe Warrior WithinWelcome to Your True SelfWelcome to Your True Self! I’m Jaci, Certified Transformation Coach & Mentor. I’m also a Gemini, a Projector and all round people lover. The intention for Your True Self is to share real life stories with you. Both my own and other incredible humans. Not the glossy ‘instagram’ worthy side of stories, but the real & raw truths of what life has thrown at us and how we have overcome our biggest obstacles and created a life where we now show up as our true self. Something I’ve learnt through my own healing and t...2021-04-1608 minNo-Problem ParentingEP 1 - Introducing Jaci & Remembering the PauseHello World! In this first episode of the No Problem Parenting Podcast, Jaci introduces herself and No Problem Parenting and she describes a strategy called the 6-second Pause. This strategy allows you to take just 6 seconds to calm yourself before you respond to your child's negative or unwanted behavior.
To learn more about No-Problem Parenting™ click on this link: Become a No-Problem Parent
Hugs and High Fives!
Jaci
2021-04-1310 min
JACI: In Practice Issue HighlightsApril 2021 Podcast Featuring Highlights Atopic DermatitisJACI: In Practice Deputy Editor, Scott Sicherer, describes the April 2021 issue, the theme of which is “Atopic Dermatitis.” Theme topics covered include measuring disease severity, sleep disturbances, emerging biologic and small molecule therapies, management of severe disease in pediatric patients, and differentiation from inborn errors of immunity. Dr. Sicherer then presents the Highlights of the Original Articles in the issue, which are on the topics of Atopic Dermatitis, Asthma, Cough, Drug Allergy, Food Allergy, and Mast Cell Disorders. Read the issue: https://bit.ly/JAIPApril2021. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org...2021-04-0122 min
JACI: In Practice Issue HighlightsMarch 2021 Podcast Featuring Highlights Biologic Therapy in Allergy PracticeJACI: In Practice Editor-in-Chief, Michael Schatz, describes the March 2021 issue, the theme of which is “Biologic Therapy in Allergy Practice.” Theme topics covered include biologic therapy for asthma, atopic dermatitis, chronic spontaneous urticaria, and chronic rhinosinusitis with nasal polyps as well as cost-effectiveness considerations. Dr. Schatz then presents the Highlights of the Original Articles in the issue, which are on the topics of COVID-19, Biologics, Anaphylaxis, Asthma, Dermatitis, Drug Allergy, Food Allergy, Mast Cell Disorders, and Rhinitis. Read the issue: https://bit.ly/JAIPMarch2021. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org...2021-03-0130 min
He Said, She Said: Razor Branding™ PodcastRazor Branding™ Podcast LIVE: 2.3 with Michael Russo & Jaci RussoIn celebration of brandRUSSO's 20th Anniversary, we will be talking with the founders of the agency, Michael Russo and Jaci Russo - with guest moderator, Melissa Bowen.2021-02-0159 min
JACI: In Practice Issue HighlightsFebruary 2021 Podcast Highlights Featuring ImmunodeficiencyJACI: In Practice Deputy Editor, Robert Zeiger, describes the February 2021 issue, the theme of which is “Immunodeficiency.” Theme topics covered include phenotypic, genomic, and immunological analyses; hematopoietic cell transplantation; immune immaturity and virus infections; and the overlap between primary immune deficiency and autoimmunity. Dr. Zeiger then presents the Highlights of the Original Articles in the issue, which are on the topics of COVID-19, Immunodeficiency, Anaphylaxis, Asthma, Drug Allergy, Eosinophilic Disorders, and Urticaria and Angioedema. Read the issue: https://bit.ly/JAIPFeb2021. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org 2021-02-0143 min
JACI: In Practice Issue HighlightsJanuary 2021 Podcast Highlights Featuring Food AllergyJACI: In Practice Deputy Editor, Scott Sicherer, describes the January 2021 issue, the theme of which is “Food Allergy.” Theme topics covered include prevention of food allergy, anaphylaxis in infants, improving diagnostic accuracy, food cross-reactivity, psychosocial concerns, as well as racial, ethnic, and socioeconomic disparities. Dr. Sicherer then presents the Highlights of the Original Articles in the issue, which are on the topics of COVID-19, Food Allergy, Allergic Bronchopulmonary Aspergillosis, Asthma, Cough, Drug Allergy, Eosinophilic Disorders, Rhinitis, and Urticaria. Read the issue: https://bit.ly/JAIPJan2021. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org...2021-01-011h 29
JACI: In Practice Issue HighlightsNovember/December 2020 Podcast Highlights Featuring Occupational Allergic DiseasesJACI: In Practice Editor-in-Chief, Michael Schatz, describes the November/December 2020 issue, the theme of which is “Occupational Allergic Disorders.” Theme topics covered include occupational asthma, contact dermatitis, hypersensitivity pneumonitis, and allergies to cannabis, as well as immunologic and biologic treatments of occupational allergic diseases. Dr. Schatz then presents the Highlights of the Original Articles in the issue, which are on the topics of COVID-19, Anaphylaxis, Asthma, Atopic Dermatitis, Food Allergy, Immunodeficiency, Mast Cell Disorders, Rhinitis and Sinusitis, and Urticaria. Read the issue: https://bit.ly/JAIPNovDec2020. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org2020-11-0131 min
JACI: In Practice Issue HighlightsOctober 2020 Podcast Highlights Featuring Delabeling Patients from Drug AllergyJACI: In Practice Editor-in-Chief, Michael Schatz, describes the October 2020 issue, the theme of which is “Delabeling Patients from Drug Allergy.” Theme topics covered include penicillin allergy, multiple drug intolerance syndrome, delayed drug hypersensitivity, as well as reactions to cancer immunotherapy and chemotherapy. Dr. Schatz then presents the Highlights of the Original Articles in the issue, which are on the topics of Drug Allergy, Anaphylaxis, Asthma, Food Allergy, Immunodeficiency, Mast Cell Disorders, Rhinitis, and Urticaria and Angioedema. Read the issue: https://bit.ly/JAIPOct2020. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org 2020-10-0128 min
JACI: In Practice Issue HighlightsSeptember 2020 Podcast Highlights Featuring Diagnostic Methods in AllergyJACI: In Practice Editor-in-Chief, Michael Schatz, describes the September 2020 issue, the theme of which is “Diagnostic Methods in Allergy.” Theme topics covered include IgE testing, allergens, food allergy biomarkers, aeroallergen testing in asthma, and measuring urinary metabolites of mast cell mediators. Dr. Schatz then presents the Highlights of the Original Articles in the issue, which are on the topics of COVID-19, Allergic Bronchopulmonary Aspergillosis, Asthma, Drug Allergy, Eosinophilic Disorders, Food Allergy, Immunodeficiency, and Mast Cell Disorders. Read the issue: https://bit.ly/JAIPSept2020. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org 2020-09-0129 min
JACI: In Practice Issue HighlightsJuly August 2020 Podcast Highlights Featuring Sports AllergyJACI: In Practice Editor-in-Chief, Michael Schatz, describes the July/August 2020 issue, the theme of which is “Sports Allergy.” Theme topics covered include exercise and fitness during the COVID-19 pandemic, bronchial provocation testing, asthma in athletes, exercise-associated stridor, cholinergic urticaria, and exercise-induced anaphylaxis. Dr. Schatz then presents the Highlights of the Original Articles in the issue, which are on the topics of Asthma, Dermatitis, Drug Allergy, Food Allergy, Immunotherapy, Immunodeficiency, Rhinosinusitis, and Urticaria/Angioedema. Read the issue: https://bit.ly/JAIPJulAug2020. Access JACI: In Practice’s entire library: https://www.jaci-inpractice.org 2020-07-0121 min
He Said, She Said: Razor Branding™ PodcastGet Coverage in Traditional MediaWhen it Comes to the Traditional Media, One-Size Does Not Fit All
If you are sending out the old cookie cutter press releases about your company, your great “story idea” might get deleted along with the dozens of other press releases newsrooms get every day. So, how do you get the traditional media to pay attention? In this episode, Jaci outlines ways to get noticed. She covers how an idea should be presented, from the lead to putting the benefit upfront. Traditional media is a powerful tool. Approaching the media in the right way is worth your time and effort.
For...2018-07-3100 minHe Said, She Said: Razor Branding™ PodcastHow to Keep Your Public Relations Focus on Your Audience3 Techniques that Keep Your Public Relations Efforts Targeted on the People You are Trying to Reach
Your team is a hard-working crew. They work tirelessly developing concepts, perfecting new services, and producing new products. It’s easy to think that hard work is just for your business, but it’s not. It’s for your audience. It can be tough to keep public relations laser-focused on your target market. In this episode, Jaci will take you through 3 proven techniques to help you connect to and focus on your audience. She’ll talk about ways to build relationships, how to ask for usef...2018-07-2300 minHe Said, She Said: Razor Branding™ PodcastYou Need a Great PR Timeline for Your Campaigns6 Steps to Creating a Quality PR Timeline
Throughout the lifetime of your company you will need more than a few public relations campaigns. The best campaigns have strategic PR timelines that ensure success. In this episode, Jaci lays out the critical parts of a manageable PR timeline. She’ll go over why they are necessary, how to lay the groundwork, and how to manage expectations.
For information on these strategies, check out these Razor Branding Blogs:
6 STEPS TO CREATING AN EFFECTIVE PR TIMELINE
WEATHERING A PUBLIC RELATIONS NIGHTMARE
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso2018-07-1800 minHe Said, She Said: Razor Branding™ PodcastWeathering a Public Relations NightmareThe 3 Smartest Ways to Weather a Public Relations Storm
Bad things happen to good companies. There are many ways a successful, reputable business can find itself in crisis and there are proven techniques to weathering the storm. In this episode, Jaci will walk you through the best strategies if you ever find yourself on the receiving end of some bad publicity. From being transparent and proper communication to using social media the correct way, she’ll show you how to handle the situation in real time.
For information on these strategies, check out these Razor Branding Blogs:
WEATHERING A PUBLIC RE...2018-07-1200 minHe Said, She Said: Razor Branding™ PodcastReengineering Your Brand Through SWOT AnalysisHow a Properly Done SWOT Report Will Change Your Brand
Maybe new business isn’t walking in the door like it used to, or maybe you need to get the lay of the land for a new product launch? It might be time for an honest assessment of how your brand is resonating with your audience. In this episode, Jaci will fill you in on the fresh perspective a SWOT analysis can bring to the table. She’ll take you through the proper techniques of a SWOT, what a professional analysis can do for your company and how to best impl...2018-07-1200 minHe Said, She Said: Razor Branding™ PodcastTop 6 Tips to Make Your Ecommerce Company Stand OutTechniques You Can Apply Today That Will Make Your eCommerce Company More Recognizable
The trickiest part of owning a strictly eCommerce company is getting noticed. With so many options to shop and buy online, how do you make your business the most inviting? Well, as Jaci talks about in this episode, it’s a combination of things you can put into action today. She’ll have tips on upselling, fighting abandoned carts, and the best ways to use your customer data. After this podcast, you’ll be anxious to set a few goals and work your way through these proven techni...2018-06-2800 minHe Said, She Said: Razor Branding™ PodcastWhich eCommerce Site is Right for Your BrandUps and Downs of Choosing an eCommerce Site
Choosing the right eCommerce site for your business is a huge commitment. You need great payment options, a good shopping experience for the user, and it has to be customizable to fit your company. In this episode, Jaci helps you sift through the infinite eCommerce sites out there. She has tips on what to know before you choose and she’ll walk you through the most popular choices out there.
For information on these strategies, check out these Razor Branding Blogs:
THE CHALLENGES OF CHOOSING AN ECOMMERCE SITE
4 WAYS TO DIFFERENTIATE YOUR EC...2018-06-1900 minHe Said, She Said: Razor Branding™ Podcast4 Ways to Differentiate Your eCommerce BrandTips on How to Make Your eCommerce Shop Stand Out from the Competition
Standing out from the pack is problem you’ll face in your storefront and online. The number one problem you’ll have in the world of eCommerce is competition. eCommerce is one of the most competitive places to sell a product or service, In this episode, Jaci explains how focusing on value, branding, and being a leader will set you up for a unique chance of success.
For information on these strategies, check out these Razor Branding Blogs:
4 WAYS TO DIFFERENTIATE YOUR ECOMMERCE BRAND
7 PROS AND CONS OF S...2018-06-1400 minHe Said, She Said: Razor Branding™ Podcast7 Pros and Cons of Starting A Solely eCommerce BusinessA Look at the Upside and Downside of Relying Strictly on eCommerce
eCommerce is here to stay, but should it be your only source of business? There are pros and cons to only selling goods and services online. In this episode, Jaci will walk you through the good and bad of being a solely eCommerce business. From start-up cost to the online shopping experience, as well as managing shipping and competition she’ll lay put the good and bad.
For information on these strategies, check out these Razor Branding Blogs:
7 PROS AND CONS OF STARTING A SOLELY ECOMMERCE BRAND
And fo...2018-06-0600 minHe Said, She Said: Razor Branding™ Podcast4 Strategies That Will Help Your Team Warm up to Cold CallsDreaded Sales Cold Calls, How to Make It Through and Make It A Habit
Cold calls are probably the least favorite part of a salesperson’s day. It’s hard to bother a person who doesn’t know they need you yet. But you know the person on the other end of the line could use you—at least—if you done your homework. Turns out, that’s one of the best way to perfect cold calls, research before you ring.
In this episode Jaci will walk you through 4 proven strategies that will make cold calls even more profitable for your brand...2018-05-3000 minHe Said, She Said: Razor Branding™ PodcastDo You Need a Sales Script to Close the Deal?The Pros and Cons of Relying on a Sales Script to Sell Your Brand
A strict sales script isn’t for everyone, but don’t dismiss all scripts out of hand. The answer to whether or not a sales script works for your brand is a question hinged on your people and how they work best.
In this episode, Jaci lays out the pros and cons to using a sales script. The details of this one might surprise you, turns out there’s good and bad to the scripting process—it’s all about how you approach it.
For information on these s...2018-05-2200 minHe Said, She Said: Razor Branding™ PodcastHow to Prioritize Clients to Maximize ResultsGetting the Most Out of Your Customers Means Learning to Prioritize Clients the Right Way
Who are your clients? Don’t say everyone! That attitude can actually cost you big chunk of your bottom line. Your brand needs to appeal to a certain type of customer; one you can learn to prioritize and make the most of. In this episode, Jaci shows you how making some customers a priority does not translate into ignoring others. She’ll show you how using your base, targeting the right clients and focusing your brand is actually a better strategy than casting an unwieldy and...2018-05-1500 minHe Said, She Said: Razor Branding™ Podcast4 Ways to Perfect ProspectingTips on How Prospecting for the Right Clients Will Help Your Brand Prosper
New clients are essential to every brand. Bringing in new customers, or new businesses if you are B to B, is the only way your brand will grow. However, there’s way more to prospecting than netting new business. You need to land the right kind of clients over and over again. That type of prospecting takes strategy.
In this episode, Jaci will show you how to turn everyday clients into future brand advocates through strategic prospecting. She’ll walk you through 4 techniques that will land quality pros...2018-05-1000 minHe Said, She Said: Razor Branding™ Podcast6 Steps to Creating a Sales Process that WorksFollow These 6 Steps to Implement a Sales Process That Will Invigorate Your Brand
A sales process is crucial to a healthy brand. It doesn’t matter where your company is in its journey, whether just starting out or just looking to stay on a successful track, you need a sales process. In this episode, Jaci shows you how to create guidance for yourself and your sales team. She’ll take you from customer outreach to setting up criteria and goals all the way through implementation.
The steps will help you set up a sales process that works for your brand and...2018-04-3000 minHe Said, She Said: Razor Branding™ PodcastNew Print Advertising Offers Many Opportunities to Your BrandBreakdown of Top 3 New Print Strategies and What Each Can Offer
It’s not for everyone, but it’s still a good way to get the word out about your brand. New print advertising has more to offer than just old school newspapers. Like all forms of communication and advertising, print is evolving. In this episode, Jaci talks about the impact of new print advertising and your brand. She’ll go over the opportunities in online newspaper components, magazines, and trade publications and show you how they can offer a more modern and relevant alternative for your brand.
For information on the...2018-04-2300 minHe Said, She Said: Razor Branding™ PodcastThe Who and How of Outdoor AdvertisingLearn WHO Outdoor Advertising Appeals to and HOW to Best Use It For Your Brand
Outdoor advertising has been around for a long time because it’s very effective. Like all forms of advertising, it has evolved to accommodate a variety of simple, straight-forward, and even elegant messages. But buying some billboard space isn’t as simple as it sounds. In this episode, Jaci lets you in on some vital information you should know before you plaster your brand all over the great outdoors.
For information on these strategies, check out these Razor Branding Blogs:
THE WHO AND HOW OF OUTD...2018-04-1606 minHe Said, She Said: Razor Branding™ PodcastTelevision Advertising Will Bring Ultimate Brand Awareness4 Things to Know About Television Advertising and Your Brand
TV ads are some of the largest investments you can make in your advertising strategy, and also some of the most compelling. Investing in a television advertising campaign takes time, effort and money, which can pay off in a huge way, if your audience is there. Listen to this episode with Jaci BEFORE deciding whether or not television advertising is right for your brand. She’ll walk you through why it’s a great medium and why it’s important to do a lot of research before making such a large commit...2018-04-1000 minHe Said, She Said: Razor Branding™ PodcastThe Intimacy of Radio AdvertisingHow Radio Advertising Will Connect Your Brand to Your Audience
Video killed the radio star? Not so when it comes to your brand. Radio is one of the most ubiquitous and intimate forms of advertising. The emotional one-on-one connection makes radio a gem among marketers. In this episode, Jaci talks about how radio can help you connect with your audience. She’ll explain how the feeling of community still radiates from the radio and why it’s so important your brand be on the airwaves.
For information on these strategies, check out these Razor Branding Blogs:
THE INTIMACY OF RADIO ADVE...2018-04-0300 minHe Said, She Said: Razor Branding™ PodcastKeeping an Eye on the Right AnalyticsTracking these 7 Metrics Helps To Make the Most of Analytics
Your website is an extension of your brand. In fact, it’s one of the most important marketing tools you have. But how do you measure its success? You keep an eye on the metrics. Knowing what to measure and how it stacks up is crucial to making your website live up to its potential. In this episode, Jaci will show you how using analytics tools to track metrics like incoming traffic, interactions, and page views can make your website into a marketing machine for your brand.
For information on th...2018-03-2700 minHe Said, She Said: Razor Branding™ Podcast5 Tips on How to Get Your Mobile Website Updated and User FriendlyEnjoy only appealing to a quarter of your customers?
No? Then you better have a high-quality mobile website up and running—right now. 75% of searches are done on mobile devices these days. Without a website that is fully optimized for mobile, you are missing out in more ways than one.
In this episode, Jaci outlines 5 tips that will get your current website updated for mobile users. She’ll hit the must-haves like responsive design and high-quality images. Plus, she’ll talk about the things that really make a mobile website stand out, like incorporating videos. You can’t afford a website...2018-03-1900 minHe Said, She Said: Razor Branding™ PodcastQuality Website Content Will Make Your Brand TrustworthyWebsites are more than just flash and style, they are a window into your brand.
Content matters when it comes to making your brand resonate with your audience. Engaging content has to be interesting and relevant while providing value to the reader. It’s a tricky route to navigate, and in this episode Jaci goes over what it takes to get your website up to speed.
She’ll take you through what it means to truly engage your website readers. From how to attract new visitors to keeping old ones returning, she’ll show you how the right website content can bu...2018-03-1300 minHe Said, She Said: Razor Branding™ PodcastHow Website Design May be Helping or Hurting Your Brand6 Tips to Achieving Great Website Design
You NEVER get a second chance to make a first impression. Once a potential customer gets their initial thoughts about you in their mind, it’s hard to change it—it’s easier to just be great from the start. That’s why your website has to be on point. It’s often the first interaction with your company that people experience.
In this episode, Jaci will let you know how that website experience can land you a new client or send them to the next Google search. She breaks down how content, loading time, desi...2018-03-0700 minHe Said, She Said: Razor Branding™ PodcastTop 5 SEO Mistakes and How to Avoid ThemEven the best laid plans have to work around pitfalls.
SEO is full of traps that can be avoided, and hitting the right balance for you brand will be a great deal of trial and error. Luckily, Jaci has outlined the big SEO mistakes for you. She’ll show you how to correct common keyword errors and talk about formatting problems that can hurt your SEO. Soon you’ll be able to confidently perfect your brand’s SEO strategy.
For information on these strategies, check out these Razor Branding Blogs:
TOP 5 SEO MISTAKES AND HOW TO AVOID THEM
5 SEO TIPS TO MAK...2018-02-2600 min