Shows
The Joy of Membership PodcastWhat Will Be Different in 2023?For many organizations, this time of year is when things get "real". You can see whether revenue went up or down. You can see whether you have more members or less. This means that this is the time of year when it makes sense to consider if these are the same results that you want next year. In this episode, I share 3 questions that organizations should be asking as one year winds down and the new one begins.Connect with JoyWebsite:joyofmembership.comjourneycare.app...
2022-12-2009 min
The Joy of Membership PodcastUsing Live Events to Attract More MembersRecently, my team and I provided event support for a client that was hosting its first "back-to-live" Conference after a pandemic hiatus. Along the way, I noted a few things that could be woven into the experience next time that will likely have an impact on membership growth. Listen in to catch what those are.Connect with JoyWebsite:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:https://journeycare.app/roadmap
2022-11-2912 min
The Joy of Membership PodcastMembership Growth: Are You a One-Hit 'Wanderer'?In this week's episode of The Joy of Membership Podcast, we're diving into how you can turn a seemingly dead-end opportunity for new members into a membership growth opportunity. All you have to do? A little follow-up! Take a listen and let me know if you're interested in adding some automation features to your membership practices.Connect with JoyWebsite:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:https://journeycare.app/roadmap
2022-11-0113 min
The Joy of Membership PodcastAttract New Members with Discovery MagnetsNew members: We all want them. But when it comes to attracting new potential members, is your organization falling short? In this week's episode of The Joy of Membership Podcast, I dive into five types Discovery Magnets (more commonly known as lead magnets) that can drive reach and new member leads for your organization. As always, after you tune in, feel free to reach out with any questions. I'd love to get to know you and the work you do!Connect with JoyWebsite:joyofmembership.comjourneycare.app
2022-10-2512 min
The Joy of Membership PodcastYour Roadmap to Growth (Part 2 of 3)Ready for the next leg of our Membership Growth Itinerary?! Today's podcast is a brief overview of the second grouping of growth practices (remember - there are 9!) to achieve membership growth. If you missed last week's episode, listen in here, then come back and dive into ways your organization can improve member experience to achieve growth!Connect with JoyWebsite:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:https://journeycare.app...
2022-10-0412 min
The Joy of Membership PodcastYour Roadmap to Growth (Part 1 of 3)It's your official welcome to Season 3 of the Joy of Membership Podcast!In Season 1, you heard many interviews with membership leaders, exploring why they’re here, how they are being helpful to their audience, and what they’ve learned along the way. In Season 2, we explored lots of different CAREpoints...where what you do and how you do it makes a difference.And now, in Season 3, we’re embarking on the next leg of our journey together: your roadmap to growth. Just like a real-life road trip where there is an itinerary to plan, things that yo...
2022-09-2716 min
The Joy of Membership PodcastRogue Chapters: Cecilia SeppThis week, Cecilia Sepp (founder of Rogue Tulips Nonprofit Consulting & Association Management Services) chats with us about how relations between local chapters and national organizations can and SHOULD work together. Cecilia has spent her entire career in the nonprofit arena - in association staff positions, as a high-level consultant, and volunteer. AKA she knows what she's talking about!Connect with Cecilia:www.roguetulips.comhttps://www.roguetulips.com/rfp-formhttps://anchor.fm/cecilia-seppConnect with Joy:Website:joyofmembership.comjourneycare.a...
2022-09-2031 min
The Joy of Membership PodcastAddressing Member Preferences in Your Member ExperienceAlthough your members share a common interest or passion, that doesn't mean they share the same brain. Every person is different, so making sure you address member preferences within your member experience will help your current (and future) members feel at home within your organization.Connect with Joy:Website:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:https://journeycare.app/roadmapThe Journey is my signature program to help membership organizations...
2022-08-3007 min
The Joy of Membership PodcastMembership Technology: It's Not Really About Your WebsiteOn this week's episode of The Joy of Membership Podcast, I'm diving into some different ways that technology benefits your organization. While your website is undoubtedly important to the work you do, there are other elements of technology that could potentially make a HUGE impact within your membership. Take a listen and let me know what you think!Connect with Joy:Website:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:https://journeycare...
2022-08-2313 min
The Joy of Membership PodcastIs Your Membership Software Vendor a Friend or Foe?No matter how great your membership software is, without reliable and honest customer service, you'll be left dissatisfied. I've been listening to many issues from clients and new inquiries about their current software vendor, and it makes me sad that a tool (designed to HELP) is truly causing more issues within an organization.If you think you may be in a bad relationship with your membership software vendor, I'm sharing some red flag signs it's time to break it off and find something that truly serves you, your organization, and your members. Take a listen, and let me...
2022-08-1610 min
The Joy of Membership PodcastHave Member Communication Preferences Changed?Remember how great it was when the cell phone went mainstream, and you could, for the most part, get ahold of anyone anywhere? Now with smartphones, there's a boom in ways to get ahold of people without needing to use your voice. Super convenient, if you're into that sort of thing...but what about your members? As always, when developing tools to best serve your organization, you should think of members first. How do your members want to communicate with you? Have you asked recently? Take a listen to today's episode to learn about some questions you can ask...
2022-08-0910 min
The Joy of Membership PodcastMembership Growth: Well, That Was Easier Let me ask an obvious question... do you ever wish that it was easier to grow your membership? Today, I share five things that might be making growth more difficult to achieve than it should be. Connect with Joy:Website:joyofmembership.comjourneycare.appThe Fastest Path to Growth ChallengeBoost Your Member Recruitment in Less Than 90 Days... without Getting Bogged Down by Internal Discussions, Lost in Tech, or Overwhelmed by Processhttps://challenge.journeycare.app...
2022-08-0213 min
The Joy of Membership PodcastIs There a Right Way to Do *This* in Membership?When you're growing membership within your organization, you want to be sure you're using the most effective and efficient practices and platforms for YOUR membership. What works for some may not work for you, and vice versa. A great way to discover new options for how to do things, or where to do them, is by using membership benchmark data.Take a listen as I share a few ways to harness the power of data to ensure you're making the best decisions for your membership!Connect with Joy:Website:
2022-07-2610 min
The Joy of Membership PodcastUsing eLearning in Every Stage of the Member Journey: Dan StreeterHi there, and welcome to this week's episode of The Joy of Membership Podcast! I'm chatting about all things eLearning with my guest, Dan Streeter.As the Vice President of Learning Strategy & Development at Blue Sky eLearn, Dan Streeter leads a world-class team of instructional design professionals that enable nonprofits, associations, and businesses to build exceptional learning content.Dan became an expert in learning, instructional design, and presentation delivery through his over 20 years of experience as an award-winning public education teacher, administrator, and entrepreneur. Dan founded IMPART Learning Solutions which was acquired by and became...
2022-07-1931 min
The Joy of Membership PodcastCreating Change Through Membership: Marie BighamI'm excited to share today my conversation with Marie Bigham, Founder and Executive Director of ACCEPT (Admissions Community Cultivating Equity & Peace Today), an advocacy group and community that centers racial justice in the college admissions process and profession. Recently named a “Global Game Changer” by Facebook, Marie is a national leader in college admission redesign and reform. In 2018, ACCEPT received the Excellence in Education Award from the National Association for College Admissions Counseling, awarded to “those who use their prominence to advance equity and access in education.”Connect with Marie:Facebook: https://w...
2022-06-2825 min
The Joy of Membership PodcastCan Membership Growth Be Easy?I'm back this week with more goodies on membership growth, because ultimately that's what organizations need. Today, I'm focusing on a big piece of the membership growth puzzle: hidden opportunities to engage new members. Take a listen to the episode, and if you've had success with any of these areas of member recruitment I'd love to hear about your experience! Connect with Joy:Website:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:
2022-06-2114 min
The Joy of Membership PodcastCelebrating Wins in Membership GrowthDo you ever get so bogged down in plowing ahead on your work that you forget to celebrate the little wins? (I think I already know that answer!)Often times we set major goals but forget about the micro-goals we achieve getting to that finish line. In today's episode, I'm sharing ways YOU and your organization can celebrate your wins in membership growth. Take a listen and let me know what wins you've experienced recently!Connect with Joy:Website:joyofmembership.comjourneycare.app25...
2022-06-1410 min
The Joy of Membership PodcastCreating Engaging Experiences with The Legacy Dinner with Denise LoganThis week, I'm excited to welcome Denise Logan! With her background as a lawyer, mental health professional, and business owner, she's worked with hundreds of business owners and executives to navigate selling their businesses and moving on to the next phase of life. She's sharing an awesome concept for establishing trust within your membership, and I can't wait for you to hear all about it!Connect with Denise:Socials:Twitter: @deniseloganusaLinkedIn: https://www.linkedin.com/in/deniseloganWebsite:www.deniselogan.com
2022-06-0729 min
The Joy of Membership Podcast"The Fastest Path to Growth" Member Recruitment ChallengeOn this episode of The Joy of Membership Podcast, I'm sharing information on a new resource designed for established memberships. If your membership growth numbers remain stagnant (or even regress), "The Fastest Path to Growth" Member Recruitment Challenge is definitely designed for you. Take a listen as I explain this 12-week program that walks you through identifying your membership growth challenges and how to address them! Connect with Joy:Website:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdf...
2022-05-3113 min
The Joy of Membership PodcastWhy All-in-One Membership Software Might Not Be Right for YouToday on The Joy of Membership Podcast, we're talking about the membership software unicorn...an all-in-one software that truly is all-in-one. If your organization has unique needs, then an all-inclusive software may not actually have all that you need or want. Take a listen to some of the problems my clients have run into with all-in-one membership software! Connect with Joy:Website:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:https://journeycare...
2022-05-2414 min
The Joy of Membership Podcast12 Telltale Signs You Need a Membership Site RedesignWelcome back to The Joy of Membership Podcast! This week, I'm sharing some insight into one of the more popular needs of my clients: website redesign. Membership sites are so much more than just a pretty face (although that's important, too!). Take a listen as I share a few ways you know it's time to redesign your membership site!Connect with Joy:Website:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:https...
2022-05-1721 min
The Joy of Membership Podcast10 Ways to Use Certificates for Your Members (That Aren't Training)In today's episode of The Joy of Membership Podcast, I dive into how delivering certificates to your members (for things besides completing a training) can add to the member experience. The best part? Certificate-based recognition DOESN'T have to add to your plate...just your members' satisfaction!Birthday playlist that I mention during this episode:https://open.spotify.com/playlist/1rss5CXZhpHSd8n6u6OYHWConnect with Joy:Website:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdf
2022-05-1016 min
The Joy of Membership PodcastThe Art of RememberingWe all know how great it feels when someone pays attention to the small things. Your members are no different. When you start to focus on little details that will build connections to your members, you deliver the ultimate member experience while also helping them feel like you TRULY see them. I'm sharing three big steps to remembering the small stuff, which to someone else can be the big stuff!Connect with Joy:Website:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app...
2022-05-0316 min
The Joy of Membership PodcastMembers Want the Taco Bell in Front of Them, Not BehindThanks for checking out this week's episode of The Joy of Membership Podcast! You read the episode title correctly...and now you're probably wondering, "What does Taco Bell have to do with membership?!" I promise there's a personal connection, and if you have a few minutes I think this quick analogy can really pack a punch! Take a listen and let me know your thoughts! Connect with Joy:Website:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The...
2022-04-2607 min
The Joy of Membership PodcastMembership Pricing: Is Your Membership Worth It?Has the price of your membership ever caused your organization some turmoil? If so, this week's episode of The Joy of Membership Podcast will be helpful for you! Today, I'm diving into value-driven marketing, and how the way you frame your membership can make all the difference when it comes to charging your worth!Connect with Joy:Website:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:https://journeycare.app/roadmap...
2022-04-1912 min
The Joy of Membership PodcastWhat It Really Takes to Grow a MembershipIn this 80th episode of The Joy of Membership Podcast, we're diving into the #1 problem nearly all organizations who come to me are trying to solve: How do we grow our membership? Oftentimes, my clients are initially asking for help with a surface problem that eventually leads us down the road of, "Why aren't people joining?" I think you'll really enjoy my framework to ensure that membership growth is not a chronic pain, but a recurring success within your membership!Connect with Joy:Website:joyofmembership.comjourneycare.app
2022-04-1216 min
The Joy of Membership PodcastIs Membership Growth Sluggish? Time to Spring Clean!In today's episode of The Joy of Membership Podcast, I'm ready to embrace spring! And I'll be sharing five ways for you to reenergize your membership if you're feeling that growth is a bit stagnant. After all, spring is a time for clean, fresh beginnings. With these five steps, your membership will feel ready to attract all the right people at just the right time.Connect with Joy:Website:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload...
2022-04-0514 min
The Joy of Membership Podcast5 Ways to Warm Up Member RenewalsMember retention: without it, your organization is in a constant cycle of onboarding and trying to establish consistency. Today on the Podcast, I'm sharing how you can strategically connect with your current members as the renewal period draws closer for their membership subscription. As you'll hear, I call this the "Pre-Renewal" Warm-Up, and I'm confident with these 5 strategies your current members will have no problem clicking that renew button when the time comes!Connect with Joy:Website:joyofmembership.comjourneycare.appCAREpoints Series Training:...
2022-03-2214 min
The Joy of Membership PodcastHow to Get More Referrals from MembersToday on the Joy of Membership Podcast, we're diving into how relationships and connections outside of your membership can be harnessed to grow your members. Yep, we're diving into member-driven referrals! From how to encourage members to share about your organization to delivering an awesome funnel for referred potential clients to join, this episode talks about the essentials in creating a thriving referral program...without adding a ton of work to your plate!Connect with Joy:Website:joyofmembership.comjourneycare.appCAREpoints Series Training:
2022-03-0811 min
The Joy of Membership PodcastHow to Create a New Member OrientationThis week's Joy of Membership Podcast episode is a timely follow-up to last week's topic on Member Onboarding because I received a few questions. I thought it would make sense to go just a bit deeper into one specific tactic that you can include in the onboarding that you offer. That is, doing an actual member orientation. Now some organizations do orientations live, like they'll have new members come early to a meeting or they'll host an online orientation once a month, but I really love the idea of giving new members a specific space inside your members' area...
2022-03-0118 min
The Joy of Membership PodcastBeyond the Welcome Letter: Onboarding New Members the Right WayOn this week's episode of The Joy of Membership Podcast, we're talking about member onboarding. You captured your new members attention...after all, they are now members! Your onboarding is the first experience your new members have with your organization, and in today's episode I'm sharing a few ways to ensure that experience is effective and memorable!Connect with Joy:Website:joyofmembership.comjourneycare.appCAREpoints Series Training:Hosted live every Thursday, Noon Centraljourneycare.app/live****
2022-02-2216 min
The Joy of Membership PodcastDonor Relationships: Stephanie CoryAs membership leaders, you know how important donors and their contributions are to making your membership strong. In today's episode, you get to hear from Stephanie Cory, a nonprofit trainer, consultant, and board member, about her experience with donors and maintaining relationships.I hope you take away a few new ideas and enjoy listening to today's guest interview. Let me know your thoughts, and be sure to subscribe to The Joy of Membership Podcast so you don't miss an episode!Connect with Stephanie:www.stephaniecory.comwww.afpbrandywine.org
2022-02-1521 min
The Joy of Membership Podcast4 Reasons New Members Won't JoinWelcome back to the Joy of Membership Podcast! This episode is focusing on a frustrating topic when it comes to leading a membership: lack of new members. As a membership leader, you spend so much time trying to attract new members. When those efforts seem to fall flat, it is daunting. To help get you past those issues, I'm sharing four common reasons why potential members might be holding back on joining your membership.Connect with Joy:Website:joyofmembership.comjourneycare.appCAREpoints Series Training:
2022-02-0813 min
The Joy of Membership PodcastIs Managing Your Membership Too Complicated?It's another episode of The Joy of Membership Podcast coming your way! In today's episode, I'm sharing a very universal commonality between the organizations, non-profits, and trade groups I work with: the way they are managing membership is too complicated!Whether it's because they are short-staffed, or maybe have too many people in on a single process, the membership management can look a bit messy. Take a listen to some of the red flags (do any resonate with you?). I'm also sharing a few ways you can make simple changes in the managing of your membership and...
2022-02-0115 min
The Joy of Membership Podcast5 Things Your Membership Software Should be Doing for YouWelcome back to The Joy of Membership Podcast! Today, we're diving into a subject that, while not necessarily the most glamorous, can make a BIG difference on membership efficiency. I'm talking about the most important features a membership software can provide to your membership, and in turn, your members.Whether you're looking for a software program or are wanting to measure your current program, this episode has the 5 must-dos to get the most out of your software!Connect with Joy:Website:joyofmembership.comjourneycare.app
2022-01-2516 min
The Joy of Membership Podcast3 Types of Strategic Partners for Your MembershipIn today's episode, we're diving into the purpose and value behind strategic partnerships. When you find (and keep) strategic partners for your organization, you simultaneously provide more value to your members AND boost the incoming financial revenue.This episode is great for those of you who aren't sure who or where to start finding opportunities for partnerships. I'm discussing 3 types of strategic partners that are ideal for creating win-win-win relationships - creating value for the partner, for your members, and for you.Connect with Joy:Website:...
2022-01-1814 min
The Joy of Membership PodcastWhat Members Love: 5 Ways to Deliver DelightWelcome to today's Joy of Membership Podcast episode! The topic we're diving into is how you can deliver delight to your members in 5 specific and integrated ways. Why is delight so important? Your members will never be truly happy if they are only getting a mediocre member experience from the organization they choose to represent them. Take a listen, and let me know if your organization has other methods of delivering delight to your members!Connect with Joy:Website:joyofmembership.comjourneycare.appC...
2022-01-1113 min
The Joy of Membership PodcastWill You Up-Level Your Member Experience This Year?A lot of people think that member experience is comprised of the specific member benefits that an organization offers. While that is indeed part of it, member experience is more about the sum total of all interactions a member has with your organization. This includes everything from the moment they first hear about your program, through the joining process, into participating in what you offer, and continuing right on into the renewal decision.Every interaction that your organization has (or doesn't have) with someone becomes part of their experience. These tiny little moments may be things that...
2022-01-0415 min
The Joy of Membership PodcastVolunteer Appreciation: A Little Can Go a Long WayJoining Joy on the show this week is Karen Knight. Karen is a consultant and volunteer leadership expert. After years of filling various roles in the public and private sectors, Karen decided that there was something missing. She wanted to make a difference in the world. She moved into the non-profit sector and found that volunteers were her passion. As District Director of Toastmasters International, Karen had twenty leaders reporting directly to her, and another eighty reporting to them. All volunteers. Karen currently serves as the Vice-President of the Board of Directors for the Kamloops Therapeutic Riding As...
2021-12-1422 min
The Joy of Membership PodcastCreating CAREpoints for Your In-Person, Virtual, & Hybrid EventsIn this week’s episode, I’d like to introduce you to my friend, Jerry Gitchel. Jerry is the founder of Leverage Unlimited, Inc. Long before the pandemic forced all of us to starting thinking about virtual events, Jerry was producing such events and making technology work for a range of clients from fortune 500 companies to small business organizations to Solopreneurs.I had the opportunity recently to be included as a speaker at one of Jerry’s hybrid events and I can definitely say that it felt completely different from others that I’ve experienced. This podcast conversat...
2021-09-2121 min
The Joy of Membership PodcastFlawless Follow-Up with Your Networking ConnectionsWith online meetings and conferences quickly becoming the norm throughout 2020 and beyond, many organizations were faced with the challenge of how to transition their meaningful in-person events to virtual...without losing the meaningful connections and resources their members were used to receiving. Now that some in-person events are starting up again, I'm reminded how important the networking aspect is, particularly after an event's conclusion. This week's podcast episode revisits a pre-pandemic interview I had with Robbie Samuels, a self-declared "multi-hyphenate" who wears many hats. In this interview, we talked about his experience and...
2021-08-3129 min
The Joy of Membership PodcastNurture Campaigns - Walking Members from “I’m Interested” to JoiningIt’s important to maximize your connection with an interested audience. Once you've identified potential members, it's now your job to guide them on their way to determining that your membership is exactly what they need! A great way to do that is through nurture campaigns. Be sure to listen in on today's episode for resources on creating a nurture campaign that can help convert interest into membership.****The Joy of Membership Podcast has officially entered its 2nd season! If you are a loyal listener, you'll notice that the format ha...
2021-08-2410 min
The Joy of Membership Podcast“I’m Interested!” Lead Magnets for Members, Donors, Sponsors & MoreThe moment that a prospective member, donor, sponsor, or other stakeholder discovers you is a CAREpoint that only happens once. In this episode, we talk about how to use Lead Magnets to spark an actual relationship with your organization. My guest is Alesha Mathis, owner of Mathis Nonprofit Services, LLC. Alesha helps nonprofit founders ethically and professionally fundraise to survive, thrive, and serve others. She shares with us her take on what lead magnets are, why they matter, and what to consider if you're considering creating a lead magnet for your own organization.****
2021-08-1722 min
The Joy of Membership PodcastWhen Good Emails Go Bad (womp, womp, womp)After 52 episodes, The Joy of Membership Podcast is officially entering our 2nd season. To those of you who have become listeners, thank you for allowing me to be part of your weekly audio experience!The format of the show is changing for season 2, based on oh-so-many lessons learned and the aha moments that listeners shared from season 1.Here’s what you can expect, going forward: Each week will focus on a SPECIFIC OPPORTUNITY to improve your member experience. These are moments where you can create *real* impact for those you serve, lik...
2021-08-1013 min
The Joy of Membership PodcastHappy Anniversary!Happy Anniversary to the Joy of Membership Podcast!This week's episode marks exactly one year since the launch of Episode 1. In honor of this milestone episode, I'll be sharing a few things I've picked up from our audience, as well as a bit of the feedback I received from you all on your "aha!" moments from the show.Thank you for spending a little time each week here with me on the podcast, and I hope you're as excited as I am for the knowledge coming your way in year two!****
2021-08-0508 min
The Joy of Membership PodcastHelpful through *Being* Engaged: Joy DulingOn this week’s show, host Joy Duling rides solo, sharing her own thoughts on member engagement and the important difference between trying to attract engagement and actually being engaged with members. It may sound like nuance or semantics, but it’s not!****ABOUT YOUR HOSTYes, there is a “real” Joy in The Joy of Membership.Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.She has also walked the same journey, serving for nearl...
2021-04-2911 min
The Joy of Membership PodcastHelpful with Resources: A New Year’s Message from JoyThis week, I’m taking a quick pause in the information-packed interviews for a New Year’s wish and some exciting happenings coming soon to the podcast as well as The Joy of Membership resources! Take a listen if you’re excited about impactful free training and new software specifically designed for membership organizations. Happy New Year, and here’s to a less surprising 2021!Connect with Joy:joyofmembership.com****INTERESTED IN DELIVERING *MAXIMUM* VALUE FOR YOUR MEMBERS?Download a FREE Scorecard here and get ACTIONAB...
2021-01-0709 min
The Joy of Membership PodcastHelpful with Sub-Communities: Amy HagerThis week’s guest is Amy Hager, a consultant who provides strategy and support for community-centric organizations. Amy’s inspiration and foundation for starting her own company is built from her in-depth experiences in the broadcasting, publishing, non-profit, technology, and consulting industries. In our interview, you’ll hear her talk about what joy she finds in community building and providing guidance to a variety of organizations, helping them improve their internal strategies and external voice. Like many in the Association Industry, Amy didn't start her career in the space and instead says she kind of fell int...
2020-11-2524 min
The Joy of Membership PodcastHelpful in Rome: Jennifer Landini and Kate McElweeIn the early days of the COVID-19 pandemic, I thought of this episode’s featured organization often. Not only are they headquartered in Italy where the virus hit hard, but they also serve American women who live and work in Rome - women who were likely concerned for the situation in Italy, concerned for the situation back in the US, subject to travel restrictions, and trying to make sense of all of this, just as the entire rest of the world grappled with the changes, as well.I’m speaking, of course, about the American Women’s Associ...
2020-11-1926 min
The Joy of Membership PodcastHelpful with Crowdsourcing Design: Ross KimbarovskyIn this week's episode, we're exploring the question of whether a member's perception of value can actually be influenced by the look of the materials you give them. In other words, does brand really matter? Ross Kimbarovsky is the founder and CEO of Crowdspring, a company where you can connect with more than 220,000 freelancers to get custom logo design, web design, graphic design, product design, and more. Basically, if you need something designed, you can probably find more than enough people over at Crowdspring who can do it. Crowdspring has some significant reach, working with big companies like Amazon...
2020-11-1225 min
The Joy of Membership PodcastHelpful by Fostering Community: Association of Development OfficersRecently, I've had the opportunity to work closely with this week's podcast guest as we've collaborated on a client project. When I needed a fundraising specialist to help with the project, she was the first thing that jumped to mind. Julie Sootin is not only a consultant who specializes in fundraising, but she's also the Executive Director for the Association of Development Officers, a membership organization that is comprised of members who are all keenly focused on increasing donor engagement, raising more money, and communicating impact more effectively. I talked with Julie about how her organization continued to foster...
2020-11-0519 min
The Joy of Membership PodcastHelpful through Certification: Register of Professional ArchaeologistsDr. Deb Rotman has been an active teacher, scholar, and practitioner of archaeology for more than 25 years and has a broad knowledge of both academic archaeology and CRM. When she joined the faculty of the University of Notre Dame in 2006, Deb wanted to understand how a university with a French name became the Fighting Irish. Answering this question became the focus of her research on Irish immigration in both the US and Ireland. In 2015-2016, Deb was a Fulbright US Scholar to the Galway-Mayo Institute of Technology in Castlebar, County Mayo, where she lectured and researched the lifeways and...
2020-10-2920 min
The Joy of Membership PodcastHelpful Beyond Retirement: Richard HaiduckThe podcast this week features an interview with Dick Haiduck, author of Shifting Gears. Dick is a former of life sciences executive and mentor who has been committed to maintaining an active retirement, and he knew that he was not alone in doing that. The interviews that he has conducted with fellow retirees about their desires to make meaningful contributions are the basis for his book.I was curious to speak with Dick about his book because I often hear from membership leaders about the difficult time that they have attracting younger members: Millenials and now even...
2020-10-2227 min
The Joy of Membership PodcastHelpful with System Changes: Reeshemah DavisPart of the role of being a leader in a membership-based organization is ensuring that members experience a culture of acceptance and respect when engaging with us. Most of us want to be inclusive. We want to remove barriers that would make anyone feel unsafe or unheard. Yet, we know that our organizations exist within many systems where there can be problematic elements. Sometimes, we may even be blind to those problems ourselves. Reeshemah Davis is the founder and principal consultant of EMBOLDEN Action. Systems change is her area of expertise.Reeshemah spent a few minutes with...
2020-10-1523 min
The Joy of Membership PodcastHelpful with Virtual Training: Heather BurrightMy guest for this week’s episode is Heather Burright, Founder and CEO of Skill Masters Market. While Heather does consulting with organizations around instructional design and change management now, she came into that work from a large membership-based nonprofit. In our conversation, we specifically focused on the shift that is happening right now where more training is needing to happen in a virtual manner. If you’re like most organizations that are in this position, offering Continuing Education or other professional development, you’re probably concerned about making sure that the training is still effective even in a virtua...
2020-10-0821 min
The Joy of Membership PodcastHelpful with Trade Shows: Marlys ArnoldWhen I think of industries that were perhaps hardest hit by the COVID-19 global pandemic, the event and trade show industry is pretty high on my list. This week’s guest, Marlys Arnold, saw the impact coming and knew it was going to be big. In addition to her role as an exhibit marketing strategist, Marlys has served as the organizer of several expos and events herself. She has led exhibitor workshops in a variety of industries, ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights bl...
2020-10-0119 min
The Joy of Membership PodcastHelpful with Sacred Cows: Dr. Stephan MeyerHave you ever heard the phrase “sacred cow”? In a business context, a sacred cow refers to an idea, custom, or belief that an organization resists questioning or criticizing. Sometimes holding onto such ideas without questioning them can hold an organization back from being able to create change that is necessary to survival.Today’s guest is Dr. Stephan Meyer who received his PhD last November for his research into sacred cows and organizations, but he’s actually been working on change-related projects in his career for more than 25 years. In a world now where every organization is trying...
2020-09-2419 min
The Joy of Membership PodcastHelpful in Shared Purpose: North Country Arts CouncilMy next guest and I had a good laugh after we closed out our interview because she was totally singing my tune and we hadn’t even practiced! Anita Prather Harvell calls herself both an IT geek and an artist. Her artistic resume is extensive… playing woodwinds and percussion in local pit orchestras, singing with a chorus, performing theatrically on stage, and, teaching marching band and color guard across the country. She’s even married to a musician spouse. A love for the arts is in her blood.Today, Anita is President of the North Country Arts Council...
2020-09-1714 min
The Joy of Membership PodcastHelpful with a Voice: American National CattleWomenI think it is fair to say that this week’s guest is the perfect example of an association leader whose work reflects a lifelong passion. Evelyn Green grew up on a farm in Alabama. Her family’s beef operation was in the largest beef-producing county for that state. Since 1982, she has been involved in the support and management of her family farm. She is married to a professor of Animal Sciences with a specialization in Beef Cattle Nutrition. She has served in every possible role for the Alabama Cattlewomen’s Association and today, she is President Elect for the Amer...
2020-09-1019 min
The Member Engagement Advantage with Joy DulingIntroducing: The Joy of Membership PodcastA special message from Joy Duling:
After a year of hosting the live weekly broadcasts for The Member Experience Advantage, I felt like it was time to shake things up a bit. This broadcast really started out as a personal challenge for myself to get comfortable with my voice and share some thoughts that I hope you’ve found helpful during our time together.
When the uncertainty of the COVID-10 pandemic hit earlier this year, I found myself - like many of you - sitting with a feeling of uncertainty. I wondered how my clients wo...
2020-09-0802 min
The Joy of Membership PodcastHelpful by the Numbers: JJ Reynolds, MediauthenticThis week, I’d like to introduce you to JJ Reynolds from Mediauthentic. JJ originally started working in the field of marketing as a videographer who would create marketing videos and other assets, but he quickly learned that organizations didn’t really know what to do with these things once they had them.That led him to dig into measurement, which he says is really what’s necessary to answer the question, “Is this actually working?” When you know what is and isn’t working (WITH REAL NUMBERS in front of you), it’s easier to take action in the r...
2020-09-0316 min
The Joy of Membership PodcastHelpful for the Kids: Children's Home Association of IllinoisMatt George and I live in the same town, but we hadn’t met until we recorded today’s interview. Oh sure… I had heard of Matt. After all, he is the CEO of Children’s Home Association of Illinois. I knew of the work that he did. I also knew that he had a book out for nonprofits.But I did not fully realize how innovative Matt’s approach was until I started looking more closely. In fact, Kevin Harrington who is known as the “inventor of the infomercial” and was the original Shark on Shark Tank say...
2020-08-2719 min
The Joy of Membership PodcastHelpful Through Family Ties: GU272 Descendants AssociationOne of my personal goals as I created this podcast format was to bring forward stories of value being created by mission-driven organizations covering a diverse array of topic areas, membership sizes and types, geographic location, and length of service. As part of this podcast, you’ll hear from organizations that have been working toward their mission for decades, but you’ll also hear from some that are very new.That’s the situation today. The GU272 Descendants Association is very new as a formal association, but their mission and the impact of their work? …. Well, that spans gene...
2020-08-1816 min
The Joy of Membership PodcastHelpful in Droplets & Waves: GlobalWaterWorksThis week, Mary Conley Eggert shares her commitment to helping solve the world’s water crises… and there are actually many issues woven together that need urgent attention. As she looked at what SHE could do to be helpful, she realized that her natural inclinations to network and connect people could help her create a community where the right people could come together to find solutions more quickly.So, that’s exactly what she did.Connect with GlobalWaterWorks: Community: gwwconnect.comTwitter: twitter.com/globalwaterworkEmail: mary.eggert@glob...
2020-08-1416 min
The Joy of Membership PodcastHelpful by Hiking: National Foundation for Danish AmericaMy guest this week is Bruce Bro, President of the National Foundation for Danish America. There are approximately 1.5 Million Americans who claim at least partial Danish heritage and call themselves “Danish Americans”. NFDA is a nonprofit organization, formed in 2019 to help Danish American organizations network, coordinate, share and collaborate all in an effort to preserve and promote the Danish culture and heritage in America.As the Foundation’s President, Bruce recently asked “how can we be helpful?” and he came up with a rather unusual answer. That’s what he’s here today to talk about....
2020-08-0612 minThe Member Engagement Advantage with Joy Duling3 Places You Can Find New Members (Starting This Week)We've just passed the midpoint of 2020... how are YOUR growth metrics looking? If your member enrollments are not where they need to be, there are 3 places every organization can look for new ones.
Join Membership Strategist Joy Duling in this Crowdcast replay.
Want to attract, engage, and retain more members? You'll find resources here: http://joyofmembership.com/resources
ABOUT JOY DULING
Yes, there is a “real” Joy in The Joy of Membership.
Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.
S...
2020-07-0313 minThe Member Engagement Advantage with Joy DulingEngaging Members through Personalized Video (An Interview with Oli Bridge from Bonjoro)I am a huge fan of using personalized video to create connections with prospective members, current members, and strategic partners. In this week's episode, I interviewed Oli Bridge from Bonjoro. Bonjoro is a tool that makes it truly easy to record quick, engaging, personalized videos. Listen in on the interview and be sure to grab a copy of Bonjoro's Video Funnel Playbook here: https://www.bonjoro.com/videofunnelplaybook
Want to attract, engage, and retain more members? You'll find resources here: http://joyofmembership.com/resources
ABOUT JOY DULING
Yes, there is a...
2020-06-2618 minThe Member Engagement Advantage with Joy DulingEngaging Members with Surprise & DelightIt's really not hard to create delightful surprises for membership. You just have to intentionally design it into your membership experience. This week, I'm sharing a story about how I decided to LEAVE a membership, then received a completely surprising response from the leader. It was a decision-changing moment.
Want to attract, engage, and retain more members? You'll find resources here: http://joyofmembership.com/resources
ABOUT JOY DULING
Yes, there is a “real” Joy in The Joy of Membership.
Founder & CEO Joy Duling has been working with leaders of associations, trade...
2020-06-2611 minThe Member Engagement Advantage with Joy DulingWhat are the BEST Member Benefits to Offer?When I ran groups that catered more to "founders" of membership programs, I was often asked if I had a list of ALL the membership benefits that someone could potentially offer. That question is coming up again, but now from even people who have been running their membership organizations for years. That was the topic of this week's broadcast.
Want to attract, engage, and retain more members? You'll find resources here: http://joyofmembership.com/resources
ABOUT JOY DULING
Yes, there is a “real” Joy in The Joy of Membership.
Fou...
2020-06-0309 minThe Member Engagement Advantage with Joy DulingValue Is In the Eye of the BeholderThere's an old saying that goes, "Beauty is in the eye of the beholder". Well, truth be told, so is value. That was our topic for this week's episode.
Want to attract, engage, and retain more members? You'll find resources here: http://joyofmembership.com/resources
ABOUT JOY DULING
Yes, there is a “real” Joy in The Joy of Membership.
Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.
She has also walked the same journey, serving for nearly 10 years as the Executi...
2020-06-0309 minThe Member Engagement Advantage with Joy DulingThat Steady Thumpa-Thumpa-Thumpa - That's Your Member ExperienceMost people think that member experience is comprised of the flashy stuff – slick welcome kits, fancy technologies, unscalable processes, etc. Things that provoke a “wow”, but simply aren’t practical, affordable, or realistic for organizations that have lean staffing and budgets. Instead, they need to think of it as the steady, reliable bass line that thumps away under the melody.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit...
2020-05-1506 minThe Member Engagement Advantage with Joy DulingANY Decision Would Have Been BetterThe BIGGEST problem with uncertainty about the future is that it can leave some organizations feeling paralyzed, unable to move forward in ANY direction. This week, Joy shares why this can be a HUGE problem for you right now.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging an...
2020-05-0908 minThe Member Engagement Advantage with Joy DulingUp-leveling Members to LeadershipNow is a GREAT time to be thinking about asking members to “step up” in ways that they haven’t done before for a variety of reasons. That was the topic of this week's broadcast.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Members...
2020-05-0912 minThe Member Engagement Advantage with Joy DulingWhen You Are Forced to Shift Your Live Events to VirtualAs you can imagine, our team here at The Joy of Membership is seeing LOTS of movement now to shift live conferences over to be virtual events. There are questions that consistently come up when organizations are faced with this change. That was the topic of this week's Crowdcast.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute gr...
2020-04-2414 minThe Member Engagement Advantage with Joy DulingIs It Time to Revisit Your Onboarding Process?Recently, Joy had the opportunity to work with a client on reviewing/redesigning her organization’s onboarding process.
Making some changes was something that this client had been thinking about for a while, but when COVID-19 forced organizations to completely and instantaneously shift from in-person member experiences to online member experiences, a new sense of urgency arose around the issue.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or...
2020-04-2410 minThe Member Engagement Advantage with Joy DulingWhat Response Do Your Members Need from You?In this episode, we explore 4 possible responses organizations can take when faced with an unexpected change like the COVID-19 situation.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Members Your Organization Needs to Thrive".
View details and reserve your seat here: htt...
2020-04-1011 minThe Member Engagement Advantage with Joy DulingEven a Lighthouse Cannot Control The StormIs your organization being called to be a "lighthouse" in these uncertain times? There are some things that a lighthouse can do and some things that it definitely can't. That was the topic of this week's broadcast.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All...
2020-04-0310 minThe Member Engagement Advantage with Joy DulingI Quit - She Didn't - Here's What I LearnedOrganizations all across the globe are going to be facing some tough circumstances in the weeks and months ahead that may feel "impossible". That was the topic of this week's live broadcast.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Members Your Organization Ne...
2020-03-2708 minThe Member Engagement Advantage with Joy DulingIn Troubled Times, A Message of HopeIs your organization struggling with the impact of Coronavirus? Most are. Today's message is one of hope and encouragement for all who are dealing with uncertainty.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Members Your Organization Needs to Thrive".
View deta...
2020-03-1307 minThe Member Engagement Advantage with Joy DulingFinding the Budget for GrowthOne thing that gets a lot of organizations "stuck" is the feeling that they have zero wiggle room in their budget for investing in something new. That's our topic for this week.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Members Your Organization Ne...
2020-03-0712 minThe Member Engagement Advantage with Joy DulingWhy Won't They Join (and What You Can Do About It) - Part 4 of 4This week wraps up our 4-part series on why prospective members may be hanging out around you, but failing to actually take the action that is required to be a member.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Members Your Organization Needs to...
2020-02-2814 minThe Member Engagement Advantage with Joy DulingWhy Won't They Join (and What You Can Do About It) - Part 3 of 4This week, we're continuing on with our series on why people "hang out" on your organization's email lists, events, online presence, but don't take action to join.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Members Your Organization Needs to Thrive".
Vi...
2020-02-2111 minThe Member Engagement Advantage with Joy DulingWhy Won't They Join (and What You Can Do About It) - Part 2 of 4This is the second week in a 4-part series where we are talking about how to get prospects to shift out of "thinking about it" mode and actually take action to join.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Members Your Organization Ne...
2020-02-1409 minThe Member Engagement Advantage with Joy DulingWhy Won't They Join (and What You Can Do About It) - Part 1 of 4This week, we're kicking off a new series focused on why people clearly know about you, but aren't taking the action to join. We'll explore this topic over the next 4 weeks.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Members Your Organization Needs to...
2020-02-0710 minThe Member Engagement Advantage with Joy DulingSimple Isn't Always EasyWhy is it that organizations tend to value complexity over simplicity? Just because something is simple does not mean that it's going to be easy. In fact, because you think it's going to be simple, you may be placing yourself at a disadvantage. That's our topic for this week's episode.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-m...
2020-01-3110 minThe Member Engagement Advantage with Joy DulingWhy Potential Members Don't Know You Exist (& What To Do About It) - Part 4 of 4This is the final broadcast in our 4-part series about why people don't know that your organization exists. It is incredibly frustrating to be doing great work and feel like no one is even paying attention. This week, we're focused on actually CAPTURING the fact that someone has noticed your existence because often I find that leaders *feel* like no one is noticing when the reality is that they're just not aware that those people have moved (or could move) into the "contemplation" stage.
This podcast episode is a replay of the live show that happens e...
2020-01-2812 minThe Member Engagement Advantage with Joy DulingWhy Potential Members Don't Know You Exist (& What To Do About It) - Part 3 of 4This is the third broadcast in our 4-part series about why people don't know that your organization exists. It is incredibly frustrating to be doing great work and feel like no one is even paying attention. This week, we're focused on consistency, why leaders have a hard time staying consistent with new prospect outreach, and why you may not being as consistent with this as you think you are.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you gr...
2020-01-1708 minThe Member Engagement Advantage with Joy DulingWhy Potential Members Don't Know You Exist (& What to Do About It) - Part 2 of 4Last week, we kicked off a special 4-part series focused on the first stage in a member's overall experience with you - the Discovery stage. This is when people initially find out about your organization and it is a stage that can be super-frustrating when you feel like more people SHOULD know about you. This week we're talking about the 2nd big reason why prospective members don't know that you exist (and what you can do to make sure that they do).
This podcast episode is a replay of the live show that happens every Friday...
2020-01-1008 minThe Member Engagement Advantage with Joy DulingWhy Potential Members Don't Know You Exist (& What to Do About It) - Part 1 of 4This week, we kicked off a special 4-part series focused on the first stage in a member's overall experience with you - the Discovery stage. This is when people initially find out about your organization and it is a stage that can be super-frustrating when you feel like more people SHOULD know about you. Over the next 4 weeks, I'll talk about 4 key reasons why people wouldn't know that you exist (and what you can do to make sure that they do).
This podcast episode is a replay of the live show...
2020-01-0512 minThe Member Engagement Advantage with Joy DulingWhy I Hate Planning (and You Might, Too)If you know me at all, the "I Hate Planning" statement might surprise you. Truth be told, I don't hate all planning... I just hate it the way some consultants lead it and the way some organizations choose to approach it. This week, I talk about 4 big problems with the way that most people plan.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or me...
2020-01-0512 minThe Member Engagement Advantage with Joy DulingFlying the Friendly Galaxy - Partnering with Vendors, Sponsors, and Business Affiliate MembersMost organizations want to create additional lines of revenue by involving business partners in some way - through sponsorships or perhaps a specific type of membership level made for them. However, most don't give a lot of thought to creating win-win-win ways of working together. When you do so, you can create a lot more value for your members.
Here's the video that I mention on this week's episode: https://www.youtube.com/watch?v=21hbvm69i4k
This podcast episode is a replay of the live show that happens every F...
2020-01-0508 minThe Member Engagement Advantage with Joy DulingMember Experience Design - Expectations vs. RealityThe road to creating an engaging and effective member experience is full of misperception potholes and long-standing “we’ve-always-done-it-this-way” detours. Sadly, such misperceptions and well-intended traditions can hold an organization back in its growth.
In preparation for this broadcast, Joy asked people who had gone through one of our Member Experience Design Groups about their perceptions about Experience Design BEFORE the program, vs. the reality that they discovered AFTER.
In this broadcast, Joy shares two themes that commonly arise.
This podcast episode is a replay of the live s...
2020-01-0511 minThe Member Engagement Advantage with Joy Duling3 Things Your Members Wish Your Organization Would Do BetterMost organizations ask members for feedback and constructive criticism, but there's a good chance that they're not telling you about these three things that they wish you'd do better.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Me...
2020-01-0512 minThe Member Engagement Advantage with Joy DulingWhy Free Membership Levels Don't WorkHaving a free level of membership might sound like a great idea... give people a sample and they'll surely want to buy in for the full experience, right? It may be time to rethink that strategy.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging an...
2020-01-0508 minThe Member Engagement Advantage with Joy DulingWhy Don't Members Just Tell You What They Want?Does it ever seem like your organization does EXACTLY what people say they want, but it doesn't even make a difference? Yep, we've all been there. Here's why members don't always tell you what they really want.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Eng...
2020-01-0511 minThe Member Engagement Advantage with Joy DulingWhat Your Competitors Can Teach You About Membership GrowthHave you ever thought about what you can *actually* learn from watching the competition? Done correctly, you can gain great insights. Done incorrectly, the practice of watching others can really slow you down.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The...
2020-01-0513 minThe Member Engagement Advantage with Joy DulingHow to Sell Your Membership to SkepticsIt's often said that membership is often the hardest thing you could possibly sell, primarily because you're not asking people to buy once, but rather again and again. So, how do you sell your membership to skeptics?
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Eng...
2020-01-0514 minThe Member Engagement Advantage with Joy DulingWhat Even Smart Organizations Do That Sabotages Membership GrowthEven the best run organizations can inadvertently do a few things that really impair membership growth. Is yours?
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Members Your Organization Needs to Thrive".
You can catch all...
2020-01-0513 min
The Member Engagement Advantage with Joy DulingShould We Really Under-Promise and Over-Deliver to Members?Have you ever heard that old saying…that you should “under-promise and over-deliver”? On the surface, it makes total sense. However, there are two big reasons why I think this is bad advice for most membership leaders. That's what I'm talking about in this week's broadcast.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth work...
2020-01-0513 minThe Member Engagement Advantage with Joy DulingWelcome to The Member Engagement AdvantageThe Member Engagement Advantage is a LIVE weekly broadcast to help you grow your association, trade group, professional society or membership-based nonprofit more easily. Topics focus on member growth, engagement and retention.
This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit. If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Me...
2020-01-0408 min