Shows
Called to Both - Balancing Motherhood and Business for Photographers145: How to Transform Your Business and Motherhood through Tiny Habits® ft. Tara WhitakerWant to know the secret to creating sustainable habits that actually work? It’s not about repetition or motivation, it’s about your emotions.In this episode, Tara Whitaker takes over the mic to unpack the real secret to creating habits that stick—no, it’s not 30 days of repetition, and no, you don’t need more willpower. She introduces the concept of Tiny Habits® and how starting small can lead to major momentum.If you’re feeling the overwhelm of trying to “do it all,” this episode will be your permission slip to slow down and build su...2025-06-0917 min
Called to Both - Balancing Motherhood and Business for Photographers144: How to Plan a Month of Content in Just 6 Hours (Without Burning Out) ft. Carli LeBlancReality check: Content creation doesn’t have to feel overwhelming. There are 720 hours in a month, and you only need six quality hours to plan, create, and schedule an entire month’s worth of content. In this episode of Called to Both, guest host Carli LeBlanc walks us through her exact six-hour content creation plan. Not only does this plan save you time and energy, but it’s effective. Her strategy will position you as an expert in your field and make social media work for you.Ready to get off the content creation hamster wheel...2025-05-2617 min
Called to Both - Balancing Motherhood and Business for Photographers143: Working from Home During Summer Break: Mom Business Tips & Encouragement with Cait HowardWith school almost out of session for the year, your routine is about to go through an upheaval. How do you balance your business and family life during the summer months? Today’s episode continues the guest host series, where inspiring women entrepreneurs take over the podcast while I am on maternity leave. Cait Howard of Amplify Boutique offers tangible tips that will help you create a summer schedule that prioritizes presence, not stress. In This Episode You'll:Learn Cait’s approach to navigating the summer months with kids at home.Explore your capacity.Priori...2025-05-1918 min
Called to Both - Balancing Motherhood and Business for Photographers142: Systems That Actually Work: Thrive in Business and at Home ft. Lydia FineAs a business owner and mom, do you feel like you’re juggling a million responsibilities and dropping half of them? Do you lack systems that help your business and home life thrive? If so, this episode is for you. Listen in as guest host Lydia Fine shares the tried-and-true systems that allow her to run a successful business and show up as a mom. Lydia is the founder of Apollo and Ivy Photography, as well as a business coach and editor. You’re going to learn so much from this jam-packed episode, and after it’s o...2025-05-1219 min
Called to Both - Balancing Motherhood and Business for Photographers141: 3 Ways to Optimize Your Business (WITHOUT Overworking) So You Can Spend More Time With Your Kids ft. Elizabeth McCravyWant more time to spend with your kids? Today’s episode continues the guest host series, where inspiring women entrepreneurs take over the podcast while I am on maternity leave. In this episode, Elizabeth McCravy shares three of her tips for optimizing your business to create meaningful time with both your business and your family. In This Episode You'll:Meet Elizabeth McCravyLearn three tips for optimizing your business to spend more time with your kidsMeet Our Guest Host: Elizabeth McCravyElizabeth McCravy is...2025-05-0515 min
Called to Both - Balancing Motherhood and Business for Photographers140: 4-Step P.L.A.N. to DOUBLE Your Productivity with Littles at Home ft. KyAnn MolinaWant to know how to get more done without working more hours? This episode of Called to Both is the first one in a new series. As I step away for maternity leave with my third little one, I thought it’d be fun to invite guest hosts to take over the podcast. These are women that I have admired and learned from for a long time, and I’m so excited for you to get to know them.This week’s guest host is Kyann Molina, a podcast host, systems strategist, mom of three, homesteader, and homesc...2025-04-2829 min
Called to Both - Balancing Motherhood and Business for Photographers139: Turn 1 Piece of Content Into 10 | Content RepurposingAre you curious about content repurposing, but worried it will add a ton of work to your plate? In this episode, I’m going to show you how to save time and energy with a sustainable content repurposing plan. These are the exact strategies, tools, and templates I use to turn one piece of content into 10 for my business. This episode is part two of my content repurposing series, so make sure to check out part one if you missed it. Ready to make your content work harder for you? Let’s dive in with my six steps...2025-04-2127 min
Called to Both - Balancing Motherhood and Business for Photographers138: How to Repurpose Your Content Like a ProReady to maximize your reach, engagement, and bookings with your content? You don’t have to churn out new posts constantly. You can learn to recreate your content like a pro so that it works harder for your business.This episode of the Called to Both podcast is the first in a new series that is all about content repurposing. We’re going to break down what repurposing content is, what it isn’t, and why it’s so important for your business. Listen in as I answer the top questions I get asked about content r...2025-04-1423 min
Called to Both - Balancing Motherhood and Business for Photographers137: Introducing… Affiliate Boss: A Step-by-Step Course for Affiliate IncomeI’m beyond excited to finally share the details of my new course: Affiliate Boss—the ultimate course for service providers and personal brands looking to generate affiliate income.This launch has been two years in the making, and I know many of you have been eagerly waiting for it's release. The doors are officially open, so let’s dive into what you can expect inside the program.If you join by March 31st 2025, you’ll get the biggest discount I’ll ever offer on this course. Doors close on April 1st2025-03-2410 min
Called to Both - Balancing Motherhood and Business for Photographers136: Planning For My Third Maternity Leave as a Self-Employed Business Owner: What I’m Doing This Time AroundAre you planning an upcoming maternity leave as a self-employed business owner? In today’s episode, I’m sharing my plans for my third maternity leave: what I’ve learned from the past, what I’m doing differently this time, and what you can do to prepare your own business for your leave. Listen in as I walk through the steps you need to take and the decisions you need to make to be able to walk away from your business for an extended time. Whether you’re planning a maternity leave right now or simply planning ahead, this...2025-03-1725 min
Called to Both - Balancing Motherhood and Business for Photographers135: 3 Advanced Affiliate Marketing Tips That Will Make You More IncomeIf you’ve been dabbling in affiliate marketing and you’re ready to make more money with it, this episode is for you. I’m sharing my top three advanced tips and strategies to help you get to the next level with affiliate marketing.As you know, I’m in the process of creating my course on affiliate marketing right now, so all of these things are fresh on my mind as I write the modules, record, and distill everything I know about affiliate marketing and how I have made hundreds of thousands on affiliate marketing (while also bei...2025-03-1011 min
Called to Both - Balancing Motherhood and Business for Photographers134: Why You Aren’t Making Much Affiliate Income and How to Fix ItIs your affiliate marketing bringing in less income than you’d hope? In today’s episode, we're diving into some of the common pitfalls or mistakes creatives make with affiliate marketing. I’ll also share some simple fixes so you can get your affiliate marketing business back on track.In This Episode You'll:Learn the five most common mistakes that I see with affiliate marketingLearn simple fixes to getting back on track with your affiliate marketing Find it quickly:1:56 - You’re not aware of the possibilities3:37...2025-03-0314 min
Called to Both - Balancing Motherhood and Business for Photographers133: Affiliate Marketing for Photographers: Where to Start and What to PromoteIf you’re a photographer who isn’t taking advantage of affiliate marketing, you’re leaving money on the table. In this episode, I’m sharing my experience with affiliate marketing and why I think it’s the best way for photographers to diversify their income.We’re diving into all the basics and I’m giving you a step-by-step guide to get started with affiliate marketing. You’re going to want to grab a pen and paper for this episode because it’s full of tangible tips that you can use to make more money for your business. 2025-02-2426 min
Called to Both - Balancing Motherhood and Business for Photographers132: How I Started to Become Known For (and Make Money From) Things Beyond Photography ServicesFeeling curious about how to make money outside of photography? Maybe you love your role as a photographer, but you're curious about diversifying your income and creating endless revenue potential. In today’s episode, I’m sharing my story of growing my business to become a business coach with diversified income. In This Episode You'll:Get my story of adding additional streams of income to my businessHear about the three distinct shifts that needed to happen in my businessLearn how affiliate marketing has changed the game for me as a business ownerToday’s episode is brou...2025-02-1721 min
Called to Both - Balancing Motherhood and Business for PhotographersYour Confidence Blueprint: 3 Steps to Boss-Level Business SuccessDo you want to feel like a total boss in your business? In today’s episode, I’m talking about building confidence in your business, stepping into that role of really feeling like the boss, and some key areas to cultivate confidence in your business. [This episode is a re-run. It originally aired on February 27th, 2023.]In This Episode You'll:Learn how to step into the role of boss in your business.Build confidence in the important areas of leadership.Find resources for gaining confidence and knowledge as a business owner.Fin...2025-02-1018 min
Called to Both - Balancing Motherhood and Business for Photographers131: 7 Content Ideas to Boost Your Visibility & Brand AuthorityAre you stuck trying to figure out what to post? In today’s episode, I’m sharing seven content ideas for boosting your visibility and brand authority. This is the episode for when you have “nothing” to post!In This Episode You'll:Learn why content is crucial for your brandGet my seven content ideas for boosting visibility & brand authorityHear my last BONUS tip!Find it quickly:5:32 - Social proof8:43 - Flip one domino10:57 - Answer a question 12:51 - Share a tool or resource13:58 - Your Go...2025-01-2721 min
Called to Both - Balancing Motherhood and Business for Photographers130: Personal Branding: Your Secret Weapon to Standing OutHow do you differentiate your business in a crowded market? In today’s episode, I’m sharing what I believe is the secret weapon for standing out. I’m diving into my top seven tips for strengthening your personal brand, and how to use it for long-term success. In This Episode You'll:Learn why a personal brand is so powerfulGet my seven tips on how to strengthen and clarify your brandBecome a market of oneFind it quickly:1:57 - What is a personal brand?3:14 - The benefits of having...2025-01-2024 min
Called to Both - Balancing Motherhood and Business for Photographers129: Raising Your Prices: Overcoming Fear and Adding Value as a Service ProviderAre you hesitant to raise your rates? In today’s episode, I’m discussing the double-edged sword that is setting your own prices as a business owner. Plus, I’m sharing my advice for evaluating your current business and building a confident money mindset.In This Episode You'll:Evaluate your current businessGet tips on increasing your ratesDive into your money mindsetFind it quickly:2:03 - Why you might want to raise your rates5:12 - The two reasons you might fear raising your prices5:53 - Evaluating your curren...2025-01-1322 min
Called to Both - Balancing Motherhood and Business for Photographers120: Never Stop Growing as an Entrepreneur: Navigating Setbacks and ChallengesIf growth is something you're after in your business, you have to be willing to face the discomfort that comes with it. In today's episode, I'm sharing a conversation I had with Dan Moyer about my own experience with growth and how we as business owners can sustainably build a business we love while living a life we want.[This episode is a re-run. It originally aired on Dan Moyer's podcast on November 15, 2022]In This Episode You'll:Explore the concept of growth for business owners.Learn to face and overcome setbacks and...2024-09-2347 min
Called to Both - Balancing Motherhood and Business for Photographers[Best of Marketing] 3 Tips for Marketing to Multiple AudiencesCalling all multi-passionate entrepreneurs! You can have and market to multiple audiences and still be successful. This is an opinion that I actually spent a long time not believing—yet here I am, doing exactly that. In today's episode, I'm giving you the permission to do more in your business and sharing the tools you need to do it![This episode is a re-run. It originally aired as episode 30 on September 19, 2022]In This Episode You'll:Find where there is overlap in your audiences.Understand the disadvantages of the tutorial trap.Not let be...2024-09-1620 min
Called to Both - Balancing Motherhood and Business for Photographers115: Growing Your Sustainable Business: 3 Essential PracticesIf you take your business growth seriously and you also like having a life and having margin very intentionally built into your life, then you are actually going to be a big fan of this episode. Today I'm sharing intentional growth practices for a sustainable business.In This Episode You'll:Explore the importance of radical honesty and accountability.Be challenged to establish your dream schedule today.Learn the power of systems and softwares.Find it quickly::53 - The Power of Accountability in Business4:48 - Radical Honesty and Accountability8:42...2024-07-2920 min
Called to Both - Balancing Motherhood and Business for Photographers113: Top 3 Ways to Improve Your Google Business Profile & SEOIf you set up your Google Business profile when you first started your business, but haven't touched it since, you might be missing out on visibility opportunities in your business! From optimizations in your search rankings to potential inquiries in your business, your Google Business profile plays a vital role in how you could potentially rank on Google. In today's episode, I'm sharing three ways you can improve your Google Business profile!In This Episode You'll:Understand how to strategically optimize your Google Business profile.Learn how to repurpose your content as posts on...2024-07-0113 min
Called to Both - Balancing Motherhood and Business for Photographers112: 5 Tips for Staying Organized in a Creative BusinessI believe that there is a direct correlation between your level of organization in the systems in your business and your level of profitability. A lot of creatives look a lot more professional on the outside than they are actually organized for on the backend. In today's episode, I'm sharing five organization tips for your photography business—it is possible to run a creative business while staying organized.Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.Learn More >> In This Ep...2024-06-2423 min
Called to Both - Balancing Motherhood and Business for Photographers111: Less, But BetterOur time is limited, especially during the summer months. Doing less, but with more intention could be the secret to staying sane this summer while also growing your business without burning out. The pressure to do more and create more is just a constant as a business owner. The truth is oftentimes you don't actually need to add something new to your plate in order to see success in your business. In today's episode, we're exploring how you can do less, but better.In This Episode You'll:Find the power of simplicity.Explore the...2024-06-1711 min
Called to Both - Balancing Motherhood and Business for Photographers109: 3 Surprising Things I Learned Growing a YouTube Channel to 60k SubscribersI recently hit 60k subscribers on Youtube and as I reflect on my time creating content on the platform, there are a lot of things I've learned along the way. In today's episode, I'm sharing three surprising lessons I've learned while growing my Youtube channel!Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.Learn More >> In This Episode You'll:Explore why Youtube is powerful for businesses.Three lessons I've learned while creating on Youtube.How to choose your f...2024-06-0316 min
Called to Both - Balancing Motherhood and Business for Photographers108: Overcoming Doubt & Critics: Resilient EntrepreneurshipWhen others doubt you, it makes it hard to want to keep going, but I believe entrepreneurs are resilient. In today's episode, we're discussing overcoming critics, haters, negativity, self doubt and what it looks like to have resiliency in your entrepreneurship journey.If you've ever felt like you are an outsider in your own industry or have face criticism and gossip that wasn't kind, you are in good company and this episode is for you.Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15...2024-05-2013 min
Called to Both - Balancing Motherhood and Business for Photographers107: 7 Ways I Streamlined My Schedule for a 20-Hour Work Week | Time ManagementIf you work less than full-time hours in your business, than you are in good company today. Five years ago, when my daughter was born, I made an intentional decision to scale back on how much I worked. Now my hours are half of what they were before, but the good news is that even on part-time hours, you can still make an impact and an income. In today's episode, I'm sharing 7 ways I streamlined my schedule while working just 20 hours per week for better time management and work life balance.In This Episode You'll:2024-05-1323 min
Called to Both - Balancing Motherhood and Business for Photographers103: NEW SERIES 🎉 The Business Reboot Part 1 | Assess & Reflect: Setting the FoundationWelcome to our brand new series, The Business Reboot! Over the next four episodes, we're going to hit the reset button on our businesses to gain clarity, attract new clients, and fall back in love with your business. In today's episode, we're exploring the foundation of your business through assessing, reflecting, and clearing out the clutter!If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!Join Now...2024-04-1516 min
Called to Both - Balancing Motherhood and Business for Photographers102: 💬 Ask Joy: Team Building, Delegation, & Running Multiple BrandsWelcome back to our Ask Joy series, where I'm answering your listener-submitted questions here on the podcast! In today's episode, we're discussing team building, delegation, and running multiple brands. Listen in as I share a little behind the scenes of my business and how it operates day to day!If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!Join Now >>Riverside is what we use...2024-04-0118 min
Called to Both - Balancing Motherhood and Business for Photographers101: 3 Ways to End “Spray and Pray” Marketing and Get Steady Leads and ClientsIf you're ready to stop making up your marketing each week or month as you go along, this episode is going to be your guide. It's time to end the "spray and pray" marketing strategy you've been piecing together and focus on how you can consistently gain steady leads that turn into clients. In today's episode, I'm sharing three ways to end the "spray and pray" marketing method, along with how to determine which platforms you should incorporate into your plan.If you’re enjoying the content we’re creating on the podcast and want to connect with...2024-03-2516 minCalled to Both - Balancing Motherhood and Business for Photographers99: How to Prepare Your Small Business for Maternity Leave or Time OffFrom maternity leaves to sabbaticals, taking time off from your business takes a lot of thought and intentional planning. As entrepreneurs and self-employed business owners, we don't have PTO or company policies that cover these important details. In today's episode, I asked four of my fellow podcast hosts who are called to both to share their own advice on how to prepare your small business for time off. Listen in as Caitlin Howard, Jordan Jones, Val Duvick, and Jillian Dolberry share their advice on business finance, content planning, and having team members in place to support you, plus more!2024-03-1135 minCalled to Both - Balancing Motherhood and Business for Photographers97: 💬 Ask Joy: Balancing Client Work, Slow Seasons, Affiliate Marketing, & 8 Hour Work WeeksWhile there are so many topics we cover here on the podcast, I wanted to answer the questions of our listeners! I recently put a poll up on my Instagram stories asking you all what you wanted to know about business, motherhood, balance, and everything in between! In today's episode, I'm answering a few of those questions about balancing client work, dealing with slow seasons, finding success in affiliate marketing, and how I manage part-time work weeks.If you’re enjoying the content we’re creating on the podcast and want to connect with others who are call...2024-02-2624 min
Called to Both - Balancing Motherhood and Business for Photographers96: How to Make Sure Your Content Makes You Money 💰Have you ever felt like creating content in your business was a complete waste of time? Whether you're not seeing the payoff or you're simply discouraged in your content creation cycle, this episode will help ensure that your content makes you money! When your content strategy starts with income, you'll see the results you're looking for.If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!Join Now...2024-02-1916 min
Called to Both - Balancing Motherhood and Business for Photographers95: How to Become a Podcast Guest that is Remembered and Asked to Come Back AgainIf you're thinking about being a guest on more podcasts this year, you're in the right place! In today's episode, I'm sharing how you can become a favorite podcast guest that is remembered and asked back! From creating a wonderful experience for the host, providing unique and valuable education to their listeners, and going above and beyond to stand out, it's time to get visible through podcast guesting this year!If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join...2024-02-0517 min
Called to Both - Balancing Motherhood and Business for Photographers94: Instagram Called Me. Here’s What I LearnedHave you ever wanted to jump on a call with the team from Meta & Instagram? I recently got that call and had the chance to ask all of the burning questions we're dying to have answered! From the importance of the blue check mark to understanding what features are meant for growth and which for engagement, they answered it all. Listen in to get all the details from a content strategist at Instagram!If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure...2024-01-2923 min
Called to Both - Balancing Motherhood and Business for Photographers[Best of Sustainable Business] My Husband Interviews Me On My 10 Year Business JourneyIt's been a full year of podcasting here on Called to Both! To celebrate, my husband Felipe, is joining me for a conversation about our journey, my business, and what it looks like to be called to both. Listen in as he asks me some of your questions (and his own), but then answers some of my own questions about being married to an entrepreneur!(This episode is a re-run. Original airdate was March 13, 2023)If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to b...2023-12-2527 min
Called to Both - Balancing Motherhood and Business for Photographers90: Someone Tried to Steal My Brand Earlier this year, I got a message that someone was using my trademarked brand name as their own. I was devastated. I've worked so hard to establish Photoboss® as a brand and community and to see someone else using it really hurt. In today's episode, I'm sharing how I navigated it from a legal standpoint and the lessons I learned from it that I also took into my other brands. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you c...2023-12-0414 min
Called to Both - Balancing Motherhood and Business for Photographers89: I’M MOVING!! A Personal Life Update I'm thrilled to announce something that's been on my heart for years and is finally coming to fruition—I'm moving! My family and I are packing up at the end of the year to move south to Florida and in today's episode, I'm sharing all of the details! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Join Now >> Riverside is what we use to reco...2023-11-2723 min
Called to Both - Balancing Motherhood and Business for Photographers87: How I Use Notion to Organize My Business, Content Creation Process, & TeamOver the last few years, I've created some really powerful systems to stay organized in my business inside of Notion. Notion is the project management tool and database that houses every single detail, plan, and task for my brand and team! In today's episode, I've giving you a peak inside what I use it for, how it's organized, and why I chose it over other tools!If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Ca...2023-11-1325 min
Called to Both - Balancing Motherhood and Business for Photographers[Best of Business Coaching] 4 Ways to Align Your Time & Energy with Your AmbitionsOne of the biggest complaints I hear from busy entrepreneurs is that they don't have energy or creativity when they sit down to work or that it comes in the most inconvenient times. I like to refer to this as the energy/ambition mismatch, when your ambitions don't match the time and energy you have. In today's episode, I'm sharing four ways I combat the energy/ambition mismatch to allow me to focus on the work at hand and have really productive days.Called to Both is brought to you by Joy Michelle, mom of two and...2023-10-2315 min
Called to Both - Balancing Motherhood and Business for Photographers[Best of Balancing Motherhood and Business] 3 Essential Mindset Shifts for Those Who are Called to BothIf you're juggling the pressures and the tugging that come with trying to run a business and raise a family, I know exactly how you feel. When I had children, I quickly realized that my business wouldn't run the same as before, but I also had to implement a few mindset shifts to better thrive. In today's episode, I'm sharing three essential mindset shifts for those who are called to both parenthood and entrepreneurship.Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others...2023-10-1618 min
Called to Both - Balancing Motherhood and Business for Photographers84: Reframe your Mindset, Finish 2023 StrongAs we round out the end of the year, many of us are finishing up projects, exploring ways to meet our goals, and planning for the new year. This is the perfect time to check your mindset, reframe it, and finish 2023 strong! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Join Now >> Is it time for you to add a visible marketing strategy in your busine...2023-10-0912 min
Called to Both - Balancing Motherhood and Business for Photographers83: Get Visible Fast By Borrowing Audiences: A Step By Step GuideIf you're looking to add more visibility to your business, one of the fastest ways to do this is by borrowing audiences. When you get yourself in front of other people's audiences, you're able strategically share your knowledge, your offerings, and meet them where they're at. In today's episode, I'm walking you through four steps to borrowing audiences! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Join Now >...2023-10-0216 min
Called to Both - Balancing Motherhood and Business for Photographers81: Scaling Your Business as a Busy Mom With Limited Work Hours You can't take on any more work in your business, but you're ready to scale—what should you work on? In this guided self-coaching style episode, I'm breaking down the three questions you should ask yourself to determine exactly what you should be working on in order to scale your business. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Join Now >> T...2023-09-1813 min
Called to Both - Balancing Motherhood and Business for Photographers79: Navigating Sponsorships and Brand Deals: Are They Worth It? A Guide to More Successful Brand Collaborations [Revenue Streams Series - Part 6] To wrap up our series on diversified revenue streams, we’re diving into the topic of getting sponsors and brand deals. In this episode, I’m sharing some insider tips, insights, and cautions for you so that you can make more brand deals, maximize each opportunity, and understand the steps to securing these kinds of collaborations. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!2023-09-0422 min
Called to Both - Balancing Motherhood and Business for Photographers78: Stepping into the Digital Product World: Getting Started [Revenue Streams Series - Part 5] Selling digital products is another powerful way to diversify your revenue streams as we expand on this series! In today's episode, I'm walking you through the initial steps you should take when stepping into the digital world! Listen in as I share some of the things I wish I'd known early on and what I recommend you do starting today! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Calle...2023-08-2813 min
Called to Both - Balancing Motherhood and Business for Photographers77: How a YouTube Channel Can Help Diversify Your Business Revenue [Revenue Streams Series - Part 4] Have a Youtube channel been on your list of things to do in your business for a long time? If you're interested in diversifying your business revenue, Youtube offers a variety of options for you! In today's episode, I'm helping you explore how Youtube can be a valuable tool to get you moving towards diversifying your revenue streams in your business and why it's a great tool for content marketing. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to b...2023-08-2117 min
Called to Both - Balancing Motherhood and Business for Photographers76: How to Test Out New Offers in Your Business [Revenue Streams Series - Part 3] Diversifying your revenue could mean various things, but creating new offers is a compelling way to diversify the revenue in your business. The intimidation of creating new offers feels a little scary though, as you never know if your new offer will sell. In today's episode, we're exploring how to know if your idea will sell before you ever turn it into an offer. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join...2023-08-1415 min
Called to Both - Balancing Motherhood and Business for Photographers75: Affiliate Marketing for Content Creators [Revenue Streams Series - Part 2]If you've ever thought about diversifying your revenue with affiliate marketing, today's episode is the deep dive you've been looking for. From understanding the ins and outs of being an affiliate to exploring the different pay structures, you'll learn how to get started and get paid! Listen in for three tips to finding success as an affiliate marketer.If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!Jo...2023-08-0728 min
Called to Both - Balancing Motherhood and Business for Photographers74: Growing Beyond Services: Building Diverse Revenue Streams [New Series!] When we begin our businesses, we often get caught in the cycle of trading time for money, especially when it comes to service-based businesses. In this new series, we're chatting all about growing your business beyond services so that you can break this cycle and mindset. Today, we're discussing how you can build diverse revenue streams as an entrepreneur. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Bo...2023-07-3118 min
Called to Both - Balancing Motherhood and Business for Photographers73: 10 Lessons After 10 Years in Business After ten years in business, there have been so many impactful lessons I've learned! In today's episode, I'm sharing the top ten lessons I've learned since turning this passion of mine into a business. These ten lessons are the things I wish I could go back and tell myself early on in my business! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Joi...2023-07-2425 min
Called to Both - Balancing Motherhood and Business for Photographers71: Level Up Your Side Hustle: 3 Essential Steps to Going Pro Whether your business is a side hustle, a hobby, or your profession this episode is for you if you're ready to level it up to go pro. I'm sharing the factors that are the most important elements to focus on when you're making that crucial shift from hobbyist to confident professional. Listen in as I highlight the three factors to focus on in your business and what this can actually look like when you're strategizing going pro in your business. This conversation originally took place on my friend Amanda Warfield’s pod...2023-07-1036 min
Called to Both - Balancing Motherhood and Business for Photographers70: Elevate Your Funnel Game: Insider Tips with Jordan Jones on the $30k Strategy Are you ready to turn your service-based offers into a scalable course? You can do so with evergreen funnels! Whether you're active or intentional in how you build your funnels, every business has and operates with them. In today's episode, Jordan Jones joins us to share how you can elevate your funnel game and scale your business! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Join...2023-07-0354 min
Called to Both - Balancing Motherhood and Business for Photographers69: Mid-Year Reboot: Resetting Your Goals and Vision for the Second Half of 2023 As we approach the second half of 2023, it's time to see how we're moving toward our goals or if they're even still in alignment with our business. In today's episode, I'm walking you through a mid-year reboot to reset your goals and vision for the second half of the year! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Join Now >> Before we dive into...2023-06-2620 min
Called to Both - Balancing Motherhood and Business for Photographers68: The Power of Ease: Simplifying Your Business with Elizabeth Henson Does your business feel complicated and all over the place? It's time to simplify your business! In today's episode, Elizabeth Henson joins me to discuss the concept of simplifying your business, where to start, and how to know if you're making things more difficult than they need to be! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Join Now >> Today's episode is brought to yo...2023-06-1940 min
Called to Both - Balancing Motherhood and Business for Photographers66: The 2 Systems You Need to Bring Freedom and Magic to Your Business with Dolly DeLong Systems and workflows are something most of us know we need, but they can be intimidating (and honestly a little boring). I love that systems can bring freedom, flexibility, and an elevated client experience to your business! In this episode, Dolly DeLong joins us to share candidly about what it has looked like to implement systems into her business so that she can lead a call to both life! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come...2023-06-0553 min
Called to Both - Balancing Motherhood and Business for Photographers65: Mastering Content Creation: 5 Expert Tips to Boost Ease and Engagement Content creation can be a time-consuming, yet valuable marketing strategy in your business. After years of creating content, I'm sharing 5 tips to boost ease and engagement with your content! Listen in as I share the secrets I've found to mastering content creation as a business owner! Before we dive into today's episode, I wanted to share about The Messy Success Podcast by my friend Elizabeth Henson. The Messy Success Podcast combines business tips with real life experiences of being a creative entrepreneur. This podcast will leave you feeling confident, but it also normalizes the day-to-day s...2023-05-2914 min
Called to Both - Balancing Motherhood and Business for Photographers64: 3 Areas to Leverage Video in Your Business to Grow in 2023 We've statistically been seeing video become the prioritized content type in marketing strategies over the last few years and this is expected to continue. When it comes to the amount of video on the internet and how important it is for you to start utilizing video in your business, I want to share how you should go about creating video content to grow your business. In today's episode, I'm sharing three areas where you can leverage video to grow your business in 2023 and beyond. Listen in as I share about evergreen content, how...2023-05-2247 min
Called to Both - Balancing Motherhood and Business for Photographers63: The Hidden Reason Why You Aren’t Getting Visible—It’s NOT What You ThinkDo you ever feel like you're the best kept secret in your industry? We often hold ourselves back from visibility in our brand due to limiting beliefs. In today's episode, I'm sharing how mindset and limiting beliefs impact your content and visibility, plus how to know if you have limiting beliefs that are holding you back in your business. Listen in as I share a few steps to take and what you can actually do to shift your mindset! If you’re enjoying the content we’re creating on the podcast and want to connect with others who...2023-05-1514 min
Called to Both - Balancing Motherhood and Business for Photographers62: My Top 3 Hacks for Working Just 20 Hours Per WeekI only work 20 hours per week in my business—can you believe it? As my life has changed over the last few years, I've had to learn how to get more done in less hours! In this episode, I'm sharing 3 hacks that I've found to help with making those 20 hours even more productive and beneficial to my business! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Join Now >>2023-05-0817 min
Called to Both - Balancing Motherhood and Business for Photographers61: My Best Advice for Building a Community Around Your BrandOne of the most powerful things you can do for longevity and growth in your business is to build a community! Whether you have a community you want to make better or you want to start one from scratch, in this episode you’ll hear my best tips for growing a community! Listen in as I share what to do when it feels like you are the only one talking in your community, how to pick a focus and direction for your community, and how to grow it from ground zero. If you’re enjoying the content we’r...2023-05-0133 min
Called to Both - Balancing Motherhood and Business for Photographers60: How to Create an End-of-Day Work RoutineWhen it's time to wrap up you're workday, but how are you closing down your day to prepare yourself for the next time you work? Before you officially clock out, there are a few things you probably need to do first. This is where a shut down or end-of-day routine can help you mentally transition out of work mode and back into mom life for the rest of the day! In this episode, I'm sharing what my own routine looks like, along with a few tips to help you build your end-of-day routine! If you’re enjoying th...2023-04-2415 min
Called to Both - Balancing Motherhood and Business for Photographers59: How to Create a Start-Of-Day Work RoutineWhat if you could be your most productive and focused self when you sit down to work? That’s what I want for my days. Somedays I’m naturally clear-minded and ready to go, while other days I’m practically still asleep, waiting for my coffee to start working, and not sure where to start. In today's episode, I'm sharing how my start-of-day work routine allows for me to get more out of my work by preparing myself for focused and productive time. If you’re enjoying the content we’re creating on the podcast and want to connect...2023-04-1718 min
Called to Both - Balancing Motherhood and Business for Photographers58: Productivity and How I Cut My Work Hours in Half with Danielle WiebeOne of the biggest shifts that has happened in my business since becoming a mom has been the fact that I cut my work hours in half (probably more than half. In this episode (that originally aired on the Business Babes Collective Podcast), I'm walking you through my journey of entrepreneurship, the transition into education, becoming a mom, and how I'm productive as a mom who is Called to Both. This conversation originally aired on The Business Babes Collective with Danielle Wiebe. Danielle was kind enough to let me re-air this episode here on the Called to...2023-04-1037 min
Called to Both - Balancing Motherhood and Business for Photographers56: Breaking Down Ambitious Goals and Overcoming Burn Out with Rachel TraxlerIn our Called to Both community, we do not shy away from the fact that we are ambitious women. We have big goals and want to accomplish big things in our lives. In this special episode (that originally aired on the Gold Biz Podcast), we are breaking those goals down, especially for those of you who are just teetering right on the edge of burnout. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to B...2023-03-2739 min
Called to Both - Balancing Motherhood and Business for Photographers55: Marketing Chat! Can You Launch a Service?Are you a service based business looking to market a full launch of that service? We hear all about launching products and programs, but what about a service? In today's episode, I'm sharing my thoughts on launching a service-based offering for your business! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Join Now >> Today's episode is brought to you by The Photoboss Method! We are abou...2023-03-2011 min
Called to Both - Balancing Motherhood and Business for Photographers54: My Husband Interviews Me to Celebrate 1 Year of Podcasting 🎉It's been a full year of podcasting here on Called to Both! To celebrate, my husband Felipe, is joining me for a conversation about our journey, my business, and what it looks like to be called to both. Listen in as he asks me some of your questions (and his own), but then answers some of my own questions about being married to an entrepreneur! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to B...2023-03-1327 min
Called to Both - Balancing Motherhood and Business for Photographers53: 10 Tips for Using Instagram Stories to Attract Clients and Grow Your Small BusinessAre you using Instagram stories to attract and nurture clients? Whether you love or hate Instagram, it's a social tool that you can make work for you! For me, Instagram stories is where I engage with my audience, but also see the most conversions as well! In today's episode, I'm sharing 10 tips for using instagram to attract clients and grow your small business! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Faceb...2023-03-0621 min
Called to Both - Balancing Motherhood and Business for Photographers52: 3 Keys to Building Your Business Confidence and Feeling like a BossDo you feel like a boss in your business? While you may hold that title, sometimes it feels like you're anything but a boss, right? When I think about a boss, I think about a confident leader of a group, a visionary, a creative director, a person with answers, or someone who is always there the lend a helping hand. Most importantly, I think of someone who embodies the word confident. In today's episode, I'm talking about building confidence in your business, stepping into that role of really feeling like the boss of your business, and some key areas...2023-02-2717 min
Called to Both - Balancing Motherhood and Business for Photographers51: Time Management: Ways to Create More Time and Space in Your DaysWhen you're called to both, it can feel like you are being pulled in one million directions at all times. Not only do you have to make an unreasonable amount of decisions in a day, but we're also distracted by both physical and digital clutter in our everyday lives. Let's review our time management strategy! In this episode, I'm sharing how you can create more time and space in your days by building more margin and whitespace.If you’re enjoying the content we’re creating on the podcast and want to connect with others who are call...2023-02-2023 min
Called to Both - Balancing Motherhood and Business for Photographers50: Momentous Messaging: Crafting a Brand that Reaches Multiple AudiencesAs a multi-passionate entrepreneur, you may have a hard time not only crafting your brand message to speak to multiple audiences, but also ensuring that it's an impactful one. In today's special conversation, I'm sharing an exclusive episode from Jess Jordana's Pop Up Podcast! Jess brought me on to share about building an impactful brand message, especially when you talk to more than one audience, or sell more than one thing or service! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure...2023-02-1339 min
Called to Both - Balancing Motherhood and Business for Photographers49: Investing in In-Person Education: Elevate 2023 Recap with Kayla BrintEducational opportunities like conferences are a great way to take a step back and really focus on your business, which is exactly what happened for Kayla Brint and me at the Elevate Conference in January! In today's episode, we're recapping our biggest takeaways, some of the raw and real moments of leaving our families at home, and what's going to be changing moving forward in our businesses as a result of this conference. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure...2023-02-0640 min