Shows
Frictionless Growth Marketing176. How to Create AI Prompts That Eliminate Bias and Win More CustomersAI is powerful — but it’s not perfect. Hidden biases in AI-generated content can quietly push away the very customers you want to attract. In this episode, I share exactly how to create AI prompts that eliminate bias and help you win more customers.
You’ll learn:
The simple question every customer — especially from underrepresented groups — asks before buying
How to give AI the right context so it creates inclusive, high-converting content
Specific AI prompt examples you can use to review and create bias-free marketing materials
Ways to train AI to refl...
2025-08-1417 min
The Web Usability PodcastEp21. Training your inclusive AI puppySummaryIn this episode of the Web Usability podcast, Lucy Collins speaks with Joyann Boyce, founder and CEO of InClued AI, about the importance of inclusive marketing. They discuss Joyann's journey into the world of inclusivity, the role of AI in creating inclusive content, and the significance of understanding language and visuals in marketing. Joyann emphasises the need for organisations to be aware of their audience's diversity and to make informed decisions that reflect this understanding. The conversation also touches on the evolution of language, the implications of AI in marketing, and practical advice for organizations looking...
2025-04-1035 min
WithAI FM™AI's Cultural Impact: How Joyann Boyce is Pioneering Inclusivity in TechMeet Joyann Boyce, the dynamic founder and CEO of Inclued AI, who takes us on an insightful journey through the world of artificial intelligence and inclusive marketing. From her beginnings as a self-taught marketer to becoming a champion for diverse representation, Joanne's story is fuelled by a pivotal moment involving a controversial H&M campaign that ignited her passion to challenge biases in marketing content. Partnering with tech luminaries like Charlene Hunter MBE, she developed a cutting-edge tool that fights against racial and gender biases, setting her on a path to establish Include AI.
2024-12-0541 min
I Can RepresentJoyann Boyce - Marketing/AIThis week's episode we will be focusing on women who work in the marketing and AT sector with Joyann Boyce.
Joyann is the Founder and CEO of InClued.ai, a new platform that helps marketing teams to reduce bias, protect brand reputation and reach wider audiences. Her mission is to establish Inclusive Marketing as an industry
standard.
She is an award-winning entrepreneur with over six years of consulting experience for brands such as Coke, Social Point, Adobe, and Nationwide.
Joyann has successfully combined her master's in Data Science (specialising in bias detection) with her...
2024-08-0553 minFrictionless Growth Marketing121. How to write inclusive prompts for biased AI tools with Chi OdogwuAI has a lot of biases in it. We know this, simply by considering the sources of the training data used. But knowing that AI have bias doesn't mean you can't or shouldn't use them in your marketing. Rather, it just means it is important to know the types of prompts to give your AI tools, to help root out the bias to create something that would be beneficial for the diverse group of consumers you want to reach.In this episode, I sat down with Chi Odogwu, an AI Operations Strategist.
2024-07-2527 min
Giant Minds: From the Bristol Tech CommunityEpisode 5: Joyann Boyce, IncluedAIThis weeks guest is none other than AI and podcast pro, Joyann Boyce, Founder of IncluedAI. In this episode, Joyann and Ric discuss bias in AI, the future of AI, and much, much more.
2024-06-1120 min
DoFollow PodcastReaching A Broader Audience through AI-Driven Inclusive MarketingJoin Joyann Boyce, inclusive marketing expert, Founder & CEO of Inclued AI, keynote speaker, and data scientist, as she shares strategies for engaging diverse online audiences. Learn how to identify these audiences and adapt inclusive strategies to ensure their effective representation in your brand communications.
2024-04-3024 min
Building your BrandUnderstanding Inclusive Marketing and the Role of AI with Joyann BoyceI have a complicated relationship with AI. On the one hand I see the time saving benefits of it, and on the other, I worry about the problematic outcomes with tools like generative AI. So I was so happy to chat with the founder and CEO of IncluedAI, Joyann Boyce. IncluedAI is software designed to help marketing teams reduce bias, protect brand reputation and reach wider audiences so, as you can imagine, Joyann knows a thing or two about AI! We talked about how AI models are trained and how to combat the 'untrained puppy' nature of A...
2024-02-2148 min
Marketing Made InclusiveEp 41: End of Season Two ReflectionIt’s the final episode of season two! Join Joyann and Jade as they reflect on the podcast’s second season, including their favourite episodes, lessons they’ve learned and podcast highlights. Be sure to let us know what you want to see for season three! See you after the break! You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.Useful links:Ep 31: How to Make Your SEO Inclusive with Crystal CarterEp...
2024-02-1322 min
Marketing Made InclusiveEp 40: How to Use AI in Marketing with Laura GemmellIn this episode, Joyann is joined by Laura Gemmell and together they delve into the world of artificial intelligence.They discuss the construction of chat GPT, offer practical tips on how to use it and explore a myriad of ways AI can be utilised. They also address the issue of bias in AI. You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find Laura here:Laura’s LinkedInLau...
2024-02-0644 min
Marketing Made InclusiveEp 39: Scaling Inclusive Marketing to a Team of 600+ with Bianka FaustinIn this episode, Joyann is joined by Bianka Faustin and together they delve into scaling inclusive marketing. Their discussion includes valuable tips for working with marginalised communities and explores the nuances of engaging with Black target audiences. You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find Bianka here.Useful links:The 4 Ps of MarketingWhat is Cause MarketingWhat is ESG
2024-01-301h 09Frictionless Growth Marketing95. Navigating the effective use of AI for inclusive marketing with Joyann BoyceEveryone has been talking about artificial intelligence (AI) of late. And as more brands and marketers incorporate AI into their workflow, it is important to understand the implications of how AI impacts the inclusiveness of your marketing efforts.To help us navigate this, I sat down with Joyann Boyce, an inclusive marketing strategist, and founder of Inclued AI.Get the episode transcript hereGet the Inclusion & Marketing NewsletterInclued AIPrevious episode with Joyann - #75: Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and moreMarketing...
2024-01-2532 min
Marketing Made InclusiveEp 38: The Benefits of Being White in Inclusive Marketing with Jon PayneIn this episode, Joyann is joined by Jon Payne. Together they discuss the perspective and benefits of being white in inclusive marketing, along with other topics such as web accessibility and the impact of AI on SEO. Jon also shares stories of resistance to inclusive marketing from the past and they discuss how to combat this problem.You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find Jon here...
2024-01-231h 05
Marketing Made InclusiveEp 37: The Impact of an Inclusive Tone of Voice with Jess HellensJoin Joyann and guest Jess Hellens as they delve into the importance of tone of voice in communication and how it plays a pivotal role in attracting the right people to your brand while excluding those who may not align with your values.They also explore the concept of an inclusive workspace and authenticity online. Tune in to hear more about these crucial aspects of successful marketing and team building.You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.
2024-01-1651 min
Marketing Made InclusiveEp 36: How You Can Make Product Marketing Inclusive with Jonathon ThorntonIn this episode, Joyann is joined by Jonathon Thornton, Senior Creative at Surreal.Together they delve into a wide variety of topics including the comparisons of social-first and social-last marketing strategies, how to respond to comments and how to successfully include International Women's Day and Pride into your marketing efforts.You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find John here.Useful links:Burger...
2024-01-0949 min
Marketing Made InclusiveEp 35: Reacting to Christmas AdsIt’s the last episode of 2023! Join Joyann as she reacts to some of Jade’s favourite Christmas ads and as they discuss how to do an inclusive Christmas ad right. You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.Useful links:Ritz The Gathering: Where There's Love, There's FamilyRitz A Taste of WelcomeAlia’s Worth the Wait SamosasYou can find Joyann here.
2023-12-1919 min
Marketing Made InclusiveEp 34: How will AI affect Graphic Design with Liz MosleyIn the episode, Joyann is joined by Graphic Design extraordinaire Liz Mosley!Together they discuss the impact of AI on graphic design and inclusive marketing as well as a range of other topics including the usability of Canva, outdated design terminology, the importance of inclusive language and website accessibility!You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find Liz here:The Building Your Brand PodcastDesign your...
2023-12-1257 min
Marketing Made InclusiveEp 33: The Evolution of Inclusive Marketing with David Maher RobertsIn this insightful episode, Joyann is joined by David Maher Roberts. Together, they delve into the world of print marketing, reminisce on marketing from the 90s, underscore the importance of understanding cultural nuances in marketing strategies and predict the future of inclusive marketing. You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find David here:LinkedInInstagramThreadsAI tools mentioned:...
2023-12-051h 00
Marketing Made InclusiveEp 31: Marketing Internationally: McDonald's Case StudyIn this mini-episode, we break down the ‘Raise your Arches’ Campaign from McDonald’s. The campaign had two versions, one aired in the UK and the other in the Middle East. Join Joyann and Jade as they compare the two and discuss marketing inclusively internationally. You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.Useful links:Western ad.Middle Eastern Ad.Both ads compared.You...
2023-11-2816 min
Marketing Made InclusiveEp 31: How to Make Your SEO Inclusive with Crystal CarterJoin Joyann and guest Crystal Carter in this episode to discover more about how to marry SEO and inclusivity together. Their discussion includes topics such as web accessibility, search bars, the term BAME and using your audience’s language.You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find Crystal here:TwitterLinkedInSERP’S up podcastCrystla’s articles on Wix Learning Hub
2023-11-211h 03
Marketing Made InclusiveEp 30: Tips for Inclusive Social Media MarketingIn this episode, Joyann and Jade will walk you through some nifty tips and suggestions on how to make your social media platforms more inclusive. They'll be covering topics like alt text, stock photos and the fascinating world of influencer marketing! You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.Useful links:Black Girl ConventionMena FomboInclusive Stock Photo BlogBlack IllustrationsAlt Text Resource
2023-11-1421 min
Marketing Made InclusiveEp 29: The Internal Process of Incorporating Inclusive Marketing with Gemma ComleyIn this episode, we delve into the importance of inclusivity in workplaces with guest Gemma Comley. We discuss the B-Corp movement and its influence on business values and explore the effects of internal inclusive practices.Join us as we examine the practical steps businesses can take to incorporate inclusive marketing into their marketing practices.You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find Gemma Here.You can find Ghyston...
2023-11-0739 min
Marketing Made InclusiveEp 28: How does generative AI impact inclusive marketing?In this episode, Joyann discusses how marketers can use generative AI and why they need to be cautious of the outcomes.You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.Useful links:What is generative AICoded Bias on NetflixBloomberg articleChat GPTBardYou can find Joyann here.You can find Inclued here:Website
2023-10-3108 min
Marketing Made InclusiveEp 27: How to Market Yourself Inclusively with Teresa Heath-WareingJoin us in this episode as we delve into a thought-provoking discussion on diversity in conferences, the portrayal of bodies in marketing, strategies for marketing yourself, and the process of unlearning corporate marketing practices.Our guest Teresa Heath-Wareing shares her insights and experiences, shedding light on the importance of inclusivity and redefining traditional marketing norms.Sign up to our newsletter here.You can find the transcript here.You can watch the episode on YouTube here.Find Teresa here:Website...
2023-10-241h 08
Marketing Made InclusiveEp 26: What is inclusive language?In this episode of Marketing Made Inclusive, Joyann and Jade explore the concept of inclusive language. Join them as they discuss what inclusive language is and practical examples of how to implement it. You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.Useful links:What is inclusive marketing?Hubspot Inclusive Language BlogMumbo JumboCrazyHysteriaMasterDisability language guidelines
2023-10-1728 min
Marketing Made InclusiveEp 25: Inclusive Design Deep Dive with Eriol FoxWelcome to Season Two!In this episode, Joyann and Eriol break down inclusive design. They discuss a range of topics including what is design, what are the challenges inclusive design faces and hypothetical campaigns for Dungeons and Dragons. You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.Useful links:Ep 21: What is Inclusive Design?Inclusive Design by MicrosoftNumber of Black women in techDollars & Dragons P...
2023-10-1052 min
Marketing Made InclusiveEp: 24 Welcome to Season TwoWelcome back! This episode marks the beginning of Season Two!In this season you can expect weekly episodes, including guest interviews, practical advice and discussions with the Arima team.You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.Useful links:Inclusion and Marketing podcast Matthew TsangSonia ThompsonInclued WaitlistYou can find Joyann here.You can find Inclued...
2023-10-0305 minFrictionless Growth Marketing75. Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and moreOne of the benefits of including others are the diverse perspectives you get when looking at a situation. In this episode, I invited my inclusive marketing colleagues Matthew Tsang and Joyann Boyce to the show, and together we reviewed, reacted, and gave our perspectives on several brand campaigns that were published around the world.Get the episode transcriptGet the Inclusion & Marketing NewsletterJoyann Boyce at Arima & CoMatthew Tsang at AndHumanitySainsbury's adB&Q adAI Barbie"Barbenheimer"...
2023-09-0746 min
MarketEd NOT LiveAre you ready to look after a puppy?MarketEd NOT Live is back for another season as we head into this year's event in Leicester. This season we're asking people to give us an assumption about marketing they was to challenge.In this episode, meet MarketEd.Live 2023 speaker Joyann Boyce is challenging your notion of bias and inclusivity and some of these points are real eye-openers. We'd love to see you at MarketEd.Live 2023 in Leicester on Thursday 7 September where you'll see six world-class marketers challenging how you think about and perform your marketing. For full details and tickets, please visit www.marketed...
2023-08-3028 min
Marketing Made InclusiveEp 23: Our Favourite Episodes from Season OneIt’s the final episode of season one! In this episode, Joyann and Jade go over their top three episodes from the first season and why they loved each.If you want to see us interview anyone in particular in season two, don't hesitate to reach out!You can watch the podcast here: https://www.youtube.com/watch?v=awVnsGy9aro Sign up to the newsletter here: https://www.arimacompany.com/newsletterYou can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcastUseful links:Ep...
2023-08-1524 min
Be About It PodcastInclusive Marketing is better for you and your business with Joyann BoyceJoyann Boyce is the Founder of Inclued AI and Arima & Co. We speak to her about the concept of Inclusive Marketing and find out its probably how marketing should have been be done all along. She generously shares how her career journey has lead her into specialising in inclusive marketing and then to utilising AI to help companies ensure they're doing it correctly. We were given a full explanation of what Inclusive marketing is and how it looks like. Joyann also gives advice on how we can practice inclusive marketing.
2023-08-1247 min
Marketing Made InclusiveEp 22: Inclusive Design Tools and ResourcesIn this episode of the Marketing Made Inclusive podcast, the focus is on inclusive design in marketing. Joyann and Jade discuss various tools and resources to help marketers create accessible and inclusive content. You can watch the podcast here: https://www.youtube.com/watch?v=3UrjwUTtlakSign up to the newsletter here: https://www.arimacompany.com/newsletterYou can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcastUseful links:Watch the previous episode here: https://www.youtube.com/watch?v=TYetmE39FSU
2023-08-0123 min
Marketing Made InclusiveEp 21: What is inclusive design?In this episode, Joyann breaks down what inclusive design entails and where it fits within marketing.You can watch the podcast here: https://www.youtube.com/watch?v=TYetmE39FSUSign up to the newsletter here: https://www.arimacompany.com/newsletterYou can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcastUseful links:Universal design: https://cdrnys.org/blog/advocacy/ronald-mace-and-his-impact-on-universal-design/Microsoft Inclusive Design Suite: https://inclusive.microsoft.design/Social Media Accessibility: Inclusive Design Tips for 2023: https://blog.h...
2023-07-1812 min
Marketing Made InclusiveEp 20: Pride Campaigns 2023In this weeks episode, Arima’s founder Joyann Boyce and Arima team member Jade Pett break down some campaigns from Pride 2023. This includes Adidas' "Let Love Be Your Legacy", Outvertising's "Stand Your Ground," and the Dylan Mulvaney and Bud Light drama.Watch the episode on YouTube here: https://youtu.be/sPSARNnXNfAYou can find the transcript here: https://www.arimacompany.com/marketin...Useful links:Adidas Let Love Be Your Legacy: https://www.adidas.com/us/blog/1013385-let-love-be-your-legacy
2023-07-0424 min
Marketing Made InclusiveEp 19: How will Pride 2030 be marketed?We're back! In this episode, Joyann questions what stage Pride marketing is currently in and ponders which direction it should go in the future.You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcastYou can watch the podcast here: https://www.youtube.com/watch?v=iMkvH5uqFTAUseful links:Info on Pride flagsYou can hear more about spotlight, saturation and normalisation here'How are you portraying love in marketing?' blog...
2023-06-2015 min
Marketing Made InclusiveEp 18: Inclusive Marketing Across the Globe with Sonia ThompsonIn this episode, Joyann and Sonia discuss the differences in inclusive marketing across the globe, including a variety of topics like diverse teams and inclusive language.Sonia is an inclusive brand strategist, coach, educator, keynote speaker, and CEO of Thompson Media Group. She also writes columns for Forbes and Inc. on inclusive marketing, belonging and customer experience and is the host of the Inclusion & Marketing Podcast.You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcastYou can watch the episode on YouTube...
2023-04-1858 min
Marketing Made InclusiveEp 17: The Rundown on Inclusive Influencer Marketing with Charlotte StavrouIn this episode, Joyann and Charlotte discuss all things inclusive influencer marketing, from Instagram ads and the differences between US and UK influencer marketing to the influencer pay gap and practical advice for small businesses.Charlotte is the founder and CEO of SevenSix agency, an influencer marketing agency focusing on diversity and inclusion. She is also a successful influencer in her own right and the co-host of Sustainably Influenced.You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast You can watch the...
2023-04-041h 14
Marketing Made InclusiveEp 16: How to use Inclusive Stock PhotosIn this episode, Joyann discusses the importance of inclusive stock photos and how to incorporate them into your marketing.You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcastYou can watch the podcast here: https://www.youtube.com/watch?v=Z3p50I9ns98&ab_channel=JoyannBoyceUseful links:https://www.arimacompany.com/blog/want-to-reach-more-people-use-diverse-stock-photoshttps://www.bbc.co.uk/news/av/uk-england-bristol-45496564https://bodyliberationphotos.com/body-liberation-stock-body-fat-positive-diverse-photos/https://www.dove.com/uk/stories/campaigns...
2023-03-2814 min
Marketing Made InclusiveEp 15: The Highs and Lows of Working Within Marketing with Azeem AhmadIn this episode, Joyann and Azeem Ahmad discuss what it's like working within the marketing sector. They share past experiences, marketing conference examples, and thoughts on International Women's Day. They also analyse the Dove 'Show Us' campaign.Azzem is a Digital Marketer with almost ten years of experience in multichannel marketing. He is also an international conference speaker and host of his own podcast, Azeem Digital Asks.You can watch the episode on Youtube here: https://www.youtube.com/watch?v=bvyXOHcAoBw&ab_channel=JoyannBoyce
2023-03-2159 min
Marketing Made InclusiveEp 14: Why did we go on strike for International Women's Day?In this episode, Joyann and Arima team member, Jade Pett, discuss why they were on strike this International Women's day and their thoughts on the marketing around the day.You can watch the podcast here: https://www.youtube.com/watch?v=DfP1VmmJVpo&t=382s&ab_channel=JoyannBoyceThe transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcastUseful links:https://www.internationalwomensday.com/https://www.unwomen.org/en/news-stories/in-focus/2023/03/in-focus-international-womens-day?gclid=Cj0KCQjwk7ugBhDIARIsAGuvgPbeihgtNOorSzOXhysood97XymW3AHWzgNi_EZT5...
2023-03-1423 min
Marketing Made InclusiveEp 13: Portraying Love Inclusively in MarketingIn this episode, Joyann breaks down how love can be portrayed inclusively in marketing, both in terms of Valentine's Day and the mundanity of everyday love.You can watch the podcast here: https://www.youtube.com/watch?v=meAs6ey_Zhw&ab_channel=JoyannBoyceThe transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcastUseful Links:https://www.arimacompany.com/blog/how-are-you-portraying-love-in-marketinghttps://www.campaignlive.co.uk/article/nuclear-family-fallout-brands-missing-quiet-revolution/1397712https://www.youtube.com/watch?v=1z0jfP2gC...
2023-02-2813 min
Marketing Made InclusiveEp 12: Inclusive Marketing from a Content Creators Perspective with Joy OfoduIn this episode, Joyann and Joy Ofodu discuss a range of topics from pleasing the algorithm and making your content accessible to equity for Black creators and tips for getting into inclusive Marketing.Joy Ofodu is a professional voice actor and dating content creator. She used to work at Instagram as a Marketing Manager, focusing on inclusion in scaled global campaigns. You can watch the episode on Youtube here: https://www.youtube.com/watch?v=s45XArMWm1A&ab_channel=JoyannBoyceThe transcript can b...
2023-02-2152 min
Marketing Made InclusiveEp 11: When Brands Miss the Mark: Sainsbury's Case StudyIn this episode, Joyann breaks down an example of when an ad misconnects with its intended audience. Using our model of examining an ad's intent, context, bias, and impact, we can discover how this might've happened.You can watch the podcast here: https://www.youtube.com/watch?v=CJWm72mUM2k&ab_channel=JoyannBoyceThe transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcastUseful links:https://twitter.com/awlilnatty/status/1613617928896741381?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1613946615936450561%7Ctwgr%5E46c0...
2023-02-1411 min
Marketing Made InclusiveEp 10: Why Marketing Needs to be Intersectional with Andy ThorntonIn this episode. Joyann discusses intersectionality in marketing with Andy Thornton. They cover a variety of topics including Hubspot automation, the difference between diversity and inclusion and inclusive recruitment.Andy is a senior digital marketing executive at Noisy Little Monkey.The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcastUseful Links:https://schoolofsexed.org/https://www.noisylittlemonkey.com/https://www.leedsbeckett.ac.uk/-/media/files/schools/school-of-education/final-leeds-beckett-1102-global-majority.pdfhttps://wuka.co.uk/ht...
2023-02-0747 min
Marketing Made InclusiveEp 9: The Process of Changing to Inclusive MarketingIn a follow-up to last week's episode (Ep 8: The Importance of Visual Representation with jess Hellens), Joyann Boyce outlines her theory on the process of how brands shift to inclusive marketing.The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcastUseful Links:https://www.savagex.co.uk/https://www.creativebloq.com/news/pride-2022-logoshttps://www.channel4.com/press/news/channel-4-strengthens-guidance-portrayal-disability-tvhttps://www.thedrum.com/opinion/2021/12/06/why-disability-representation-matters-brandsYou can find Joyann at: https://tw...
2023-01-3109 min
Marketing Made InclusiveEp 8: The Importance of Visual Representation in Marketing with Jess HellensIn this episode, Joyann Boyce discusses inclusive marketing with guest, Jess Hellens.Joyann and Jess discuss a range of topics including: the importance of representation, fast fashion, ethics in marketing, celebrity brands, and a deep dive on Bodyform’s Womb Stories ad.Jess is the founder of Wild Coworking, a hybrid coworking community for women and non-binary individuals who work from home or for themselves. She is also the founder of J D H Communications, a creative PR and marketing agency.You can watch the podcast here: https://www.youtube.co...
2023-01-241h 05
Marketing Made InclusiveEp 7: Tips and Tricks for Inclusive Social Media MarketingIn this episode, Joyann Boyce goes through some of the things you can look out for when trying to make your social media marketing inclusive. This starts from the beginning with strategy, through to content and data.The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcastUseful Links:Influencer Pay Gap Report: http://www.mslgroup.co.uk/paygap https://www.arimacompany.com/blog/how-to-make-your-social-media-posts-inclusiveYou can find Joyann at: https://twitter.com/joyannboyceYo...
2023-01-1710 min
Marketing Made InclusiveEp 6: Making Social Media Marketing Inclusive with Natalie ShermanIn this episode, Joyann discusses social media marketing with Natalie Sherman and how we can make it inclusive. They cover everything from influencers and clients to the role of AI in content creation.Natalie is the founder of Naturally Social, a social-first communications agency that works with individuals, organisations and businesses that put purpose before profit. She is also the host of the podcast Beyond the Hashtag.The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcastUseful Links:Racist Dove Campaign: https://creativeworksmarketing.ca...
2023-01-1041 min
Marketing Made InclusiveEP 5: Body Positivity In MarketingIn this episode, Joyann Boyce and Arima team member Serena Gainda discuss the body positivity movement and its effects on marketing, including brands that have embraced inclusion and brands that may have missed the mark.Useful links:https://www.arimacompany.com/blog/every-body-is-beautiful-body-positivity-in-marketinghttps://bodyliberationphotos.com/body-liberation-stock-body-fat-positive-diverse-photos/https://www.ae.com/intl/en/c/aerie/cat4840006https://yitty.fabletics.com/https://www.sciencedirect.com/science/article/abs/pii/S1740144518305448?via%3Dihub#sec0065https://www.businessinsider.com/nikes-plus-size-mannequin-is-a-brilliant-business-decision-2019-6?r=US&IR=Thttps...
2022-12-0622 min
Beyond The HashtagThe Importance of Inclusive Marketing, with guest Joyann Boyce from Arima & CoIn this episode of Beyond the Hashtag we’re talking to the amazing Joyann Boyce, Founder of Arima & Co, to chat about inclusive marketing as well as Joyann’s passion to help empower marketing teams to be more inclusive. Natalie and Joyann sit down to discuss inclusive marketing examples and how social media can play a role in changing the conversation about inclusivity. Make sure to listen right to the end to hear all about the social media fail that Joyann has selected and hear her advice on what you can do to prevent a social media backfire!
2022-12-0430 min
Marketing Made InclusiveEP 4: The H&M Case Study: When Marketing isn't InclusiveIn this episode, Joyann Boyce and Arima team member Serena Gainda discuss a H&M case study, going over the controversy they faced in 2018 over the 'coolest monkey in the jungle' sweatshirt. What happened? How was it avoidable? And what can we take away from the event?Useful links:https://www.arimacompany.com/blog/when-marketing-isnt-inclusive-handm-case-study https://www.refinery29.com/en-us/2019/07/237347/h-m-racist-hoodie-controversy-diversity-problemYou can find Arima at:https://www.arimacompany.com/https://www.linkedin.com/company/arimacompanyhttps://www.instagram.com/arima_company/https...
2022-11-1520 min
Marketing Made InclusiveEP 3: Why is Inclusive Marketing the Mission?In this episode, Joyann Boyce breaks down how she was introduced to inclusive marketing and why it's so important to her. She also explains its benefits and how to begin implementing it in your marketing.Note: When Joyann said that Santa didn't wear red before Coca-Cola's marketing, she meant there's now an association between Santa Clause and Coca-Cola and they have "played a big role in shaping the big, jolly Santa character we know and love today."You can read more about Santa Clause wearing red here: https://www.coca-cola.co.uk/our-business/faqs/is-it-true-santa-is-red-because-of-coca-cola
2022-11-0120 min
Marketing Made InclusiveEP 2: The Statistics of Period MarketingIn a follow-up to our first episode (EP 1: Period Marketing: the Inclusive and the Not-So-Inclusive), Joyann Boyce and Arima member, Serena Gainda, go through some period marketing statistics and discuss the ways marketing needs to change to help combat these issues.The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcastUseful links:https://www.arimacompany.com/blog/the-good-the-bad-and-the-bloody-in-period-product-marketinghttps://www.thedrum.com/news/2020/10/12/gory-glory-the-evolution-period-advertising https://www.forbes.com/sites/jamiewareham/2020/07/09/new-campaign-wants-you-to-know-transgender-people-have-periods-too/https://www.essity.com/company/breaking-barriers-to-well-being/stories-and-videos/slices-of-life/slice5-time-to-talk/its-time-we-talk-about-periods/https://w...
2022-10-1819 min
Marketing Made InclusiveEP 1: Period Marketing: the Inclusive and the Not-So-InclusiveWelcome to the first episode of the Marketing Made Inclusive Podcast! In this episode, Joyann Boyce and her guests, Serena Gainda and Jade Pett, go down the rabbit hole of marketing period products and the success and weakness of previous campaigns. They also discuss what inclusive marketing means to them and pitch ideas for future podcast episodes.The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast Useful links:https://www.independent.co.uk/life-style/health-and-families/asda-inclusive-period-products-feminine-b2027676.htmlhttps://www.arimacompany.com/blog/the-good-the-bad-and-the-bloody-in-period-product-marketinghttps://www.salesforce.com...
2022-10-0421 min
Marketing Made InclusiveMarketing Made Inclusive TrailerWelcome to the Marketing Made Inclusive podcast! Each month join inclusive marketing expert Joyann Boyce as she explores what needs to change within the marketing sector to make it inclusive. With her team and a mixture of guests, they will discuss all things inclusive marketing, from my first representation, inclusive language and topics like periods, body positivity and tokenism.
2022-09-2601 min
The Marketing Forum Podcast#27 Joyann Boyce on the fundamentals of inclusive marketing, and why it mattersJoyann Boyce is an inclusivity marketing consultant running her own business, Arima and Co which delivers consultancy, workshops and training.
Joyann studied psychology and decided to follow an interest in marketing - she started off supporting small businesses with their social media and in making her own website realised she struggled to find stock images that represented her. From there the concept of Arima and Co was born.
There is a lot us marketers communicators and creatives can do to be more inclusive, from the language we use, to the images and context, and Joyann...
2022-05-031h 03
Your Dream BusinessHow to be more inclusive and diverse on social media with Joyann BoyceToday’s episode of the podcast is an interview with Joyann Boyce who is the founder of social detail which is a social media agency that helps brands increase their brand awareness through social media. Joyann’s main focus and passion is all about inclusion and she is partnered with the shift to create diverse stock photography. We talk all about inclusion and diversity in your social media with practical ideas you can use for your business. KEY TAKEAWAYS COVERED IN THE PODCAST Inclusive marketing is looking at who you are targeting and the divers...
2021-05-241h 00
Optix TalkData Quality & Machine Learning with Joyann BoyceOn this edition of Optix Talk, we are Data Quality & Machine Learning with Joyann Boyce. Joyann is the founder of The Social Detail, A Bristol Based Consultancy Specialising in Inclusive Marketing Strategy, has recently completed a Data Fellowship with South West Creative Technology Network, and is currently studying for a Masters in Data Science and AI.She is exploring the results if you train a machine with intentionally biased data in order to increase data fairness and more balanced results in the field. Today we're going to talk to Joyann about her research what she’s d...
2021-03-1648 minMarketEd NOT LiveThe Language of Diversity: Joyann BoyceIt’s Episode 15 of the podcast and this week we are joined by Joyann Boyce, an inclusive marketing consultant and founder of the Social Detail. Joyann is a fierce advocate for diversity and inclusion within marketing and tech, and is also a data fellow with the South West Creative Technology Network, researching data bias. The Social Detail are empowering content creators to connect with a diverse audience and are on a mission to make it the industry standard by providing a content diversity benchmark. They also upskill and train teams to embed inclusion into the company values that represent current society...
2021-02-1538 min
MindStyling for EntrepreneursJoyann Top Tips: I have a wall of post its!Amy Armstrong and Dr Becky Sage discuss a series of top tips that we were given by Joyann Boyce, founder of The Social DetailShe keeps a wall of Post Its to remind her of her own top tips and motivational quotes including: ✴️ What does DONE look like?✴️ Consistency is the key to success✴️ Done is better than perfect✴️ Everyone online is lazy ✴️ People Thrive HereWant to understand how those things work for us? As "recovering" perfectionists we had a thing or two to say.Join us on social...
2020-11-3014 min
MindStyling for EntrepreneursJoyann Boyce: Where's the benefit to you that this company's included diversity and inclusion?If you are loving the MindStyling Podcast don't forget to rate, review, subscribe and share. Today's guest is Joyann Boyce an Inclusive Marketing Consultant and Founder of The Social Detail. The company works with SMEs within the technology sector to maximise their impact through social media. The Social Detail has worked with a range of organisations including the Coke GB, Adobe XD, SETsquared and Future Space. In her three years of running the agency, Joyann has placed data & inclusion at the heart of her approach to marketing, from idea to creation to reviewing and consumption. ...
2020-11-231h 04
Azeem Digital Asks - The All-Round Digital Marketing Podcast15 - Joyann Boyce on making inclusive marketing the industry standardMy guest on the show this week is the fantastic Joyann Boyce. She is the founder of The Social Detail, co-founder of the BME Collective, and a Data Fellow with the South West Creative Technology Network. She's also someone I have had the pleasure of sharing a webinar presentation with recently, and definitely worth following on social media as the content she shares really makes you think critically about inclusive marketing.
Joyann is incredibly passionate about making inclusive marketing the industry standard, and we have a great conversation about that very subject. We also talk about where...
2020-10-2826 min
BézierEriol Fox, Designer for Humanitarian ToolsWeb: erioldoesdesign.com
Twitter: @EriolFoxDesign
Instagram: @EriolFox
Medium: @EriolDoesDesign
Donate to Ushahidi's efforts: ushahidi.com/donate/donate-payment
Watch Eriol's Diversity in Design presentation: youtube.com/watch?v=D1RZiIcnEWU
Learn more about Joyann Boyce: thesocialdetail.com
Read Mike Monteiro's Ruined by Design and Erin Meyer's The Culture Map
Learn more about open-source design: OpenDesign.Ushahidi.com and @opendesignis on Twitter
Support our guests and the creation of future episodes through sponsorship (bezier.show/support) or by buying Bézier swag.
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2020-01-1248 min