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Showing episodes and shows of
Juan Mendoza
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10 Minute Martech
Juan Mendoza: Volitional Personalization Is Here
Juan Mendoza, CEO of The Martech Weekly, joins the show to unpack a major shift in customer experience: volitional personalization. As consumers increasingly rely on AI agents like ChatGPT to guide purchase decisions, marketers are losing control over the touchpoints that once defined the buyer journey. Juan and Sara dive into how this pull-based model flips the script on traditional campaign strategies and forces brands to rethink their approach to data, content, and visibility.Juan: “Consumers actually using AI agents to do their bidding for them is an entirely new channel that we have no idea how...
2025-06-03
12 min
Making Sense of Martech
TMW Case Study #001 | Scaling Martech QA with computer vision and robots
Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge. Rappi’s array of marketing campaigns and offers, driven by a sophisticated deep-linking strategy, is crucial to its success. It did, however, lead to the need for an impossibly large amount of QA to ensure the successful delivery of cus...
2024-03-29
1h 26
Making Sense of Martech
Making Sense of Martech Special Announcement
Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024
2024-02-06
03 min
Making Sense of Martech
#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel
A conversation with Tim Mason & Sarah Jarvis from Eagle Eye. In this episode we’re joined by Tim Mason and Sarah Jarvis . Tim is the CEO of Eagle Eye, a leading loyalty and personalization platform and a top 10 TMW 100 global innovator. Tim has spent more than 30 years building loyalty strategies in retail, including working as the Deputy CEO and CMO of Tesco UK PLC. Sarah Jarvis is a senior marketer, also at Eagle Eye, and a regular contributor to Forbes UK. Both are the authors of the recently released 2nd edition of Omnichannel Retail: How to Build Winning S...
2024-01-23
1h 12
Making Sense of Martech
#65 | Rohit Maheswaran on the shifting sands of attribution
A conversation with Rohit Maheswaran. In this episode we’re joined by Rohit Maheswaran, the co-founder and Chief Product Officer of Lifesight a marketing measurement platform offering a suite of attribution, MMM (Mixed Media Modelling), and incrementality tools. We tackle the shifting sands of attribution and how marketers are using different models and tools as the ways of last click and multi-channel attribution fade away and more marketers are embracing a back-to-the-future style of measurement using experimentation and MMM. Listen on Apple, Spotify, Google, and everywhere else. Go here for ...
2024-01-02
49 min
Making Sense of Martech
#64 | Cory Munchbach on the life of a Martech CEO
A conversation with Cory Munchbach. In this episode we’re joined by Cory Munchbach. Cory is the CEO of BlueConic, a leading Customer Data Platform. In this episode we talk about Cory’s recent journey to becoming the CEO of the company, what it really looks like to lead the vision and strategy of a private equity backed company, growing and scaling a product right in the middle of one of the hottest categories in the Martech industry, and her outlook for the coming year in the CDP category. Listen on Ap...
2023-12-19
1h 05
Making Sense of Martech
#63 | Chris Baker on the promise and peril of Generative AI for marketing
A conversation with Chris Baker. In this episode we’re joined by Chris Baker. Chris is the founder of Totem, a brand strategy, marketing, data and innovation consultancy with a focus on the Chinese market. Totem helps global brands break into China and Asia and works with marketing leadership on digital and brand strategy. In a recent presentation of Etail Asia, Chris gave one of the clearest views on how generative AI is impacting the marketing industry. In this conversation, we’ll talk about his perspectives on Generative AI from looking at how it affects small...
2023-12-19
1h 01
Making Sense of Martech
#62 | Lauren Maffeo on designing data governance for good
A conversation with Lauren Maffeo. In this episode we’re joined by Lauren Maffeo. Lauren is an award-winning service designer working full-time at Steampunk where she serves the U.S. federal government. She is a founding editor of Springer’s AI and Ethics Journal and an adjunct lecturer of Interaction Design at The George Washington University. Lauren has written for Harvard Data Science Review, Financial Times, and The Guardian. She has also presented her research on bias in AI at Princeton and Columbia Universities, Google DevFest DC, and Twitter’s San Francisco headquarters and is the author of Designing...
2023-11-14
1h 03
Making Sense of Martech
#61 | Ari Paparo on the fool’s errand of media
A conversation with Ari Paparo. In this episode we’re joined by Ari Paparo the famous host of the very popular Marketecture Podcast and the CEO and founder of LaunchScience, a newly launched (pardon the pun) startup in the category of process management for GTM and product teams. Prior to these two new ventures, Ari founded and exited Adtech platform Beeswax to Comcast and worked stints at Google, Nielsen, and AppNexus.In this conversation, we speak about the overlap between the Adtech and finance industry, antipatterns in product launches, the fool's errand of so...
2023-10-24
1h 15
Making Sense of Martech
#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance
A collaboration with Kerry Guard. In this episode, we’ve got something different for you the MSOM audience with our very own Juan Mendoza being interviewed by Kerry Guard from tea time with tech marketing leaders! In this episode, we cover things ranging from audience capture through to building a media company. What you do with an audience and the value of it. We also talked about latest trends in marketing technology, tracking GDPR and the ever present issue of a more private web and how markets are reacting to...
2023-10-17
1h 07
Making Sense of Martech
#59 | Eric Seufert: Everything is an Ad network
A conversation with Eric Seufert. In this episode, I’m joined by Eric Seufert to talk about his thesis-slash-catch phrase “everything is an ad network.” Eric is a successful entrepreneur, investor and media founder who is focused on the intersection of mobile apps and Adtech. Eric worked a number of Adtech roles in Europe which led him to founding and exiting analytics platform for mobile developers Agamemnon. He is now investing in companies in the Adtech space with Heracles Capital and runs the deeply respected and always interesting Mobile Dev Memo. In this e...
2023-10-10
56 min
Making Sense of Martech
#58 | Gareth Noonan the rise of the B2B Adtech paradigm
A conversation with Gareth Noonan. In this episode we’re joined by a leader in the world of B2B adtech and martech, someone whose expertise has truly left an indelible mark, Gareth Noonan. Gareth Noonan is an accomplished General Manager at Demandbase, recognized for spearheading international cross-functional teams in Sales, CX, and Operations. With a track record of steering business units to generate over $150M in revenue, Gareth's proficiency extends to Programmatic Strategy, Operations, Sales, Business Development, and Product management. He's an expert in mobile app and desktop video, OTT, native, an...
2023-10-03
49 min
Making Sense of Martech
#57 | Bobby Tichy & Michael Burton on hyper specializing in the stack
In this episode, we’re joined by Bobby Tichy and Michael Burton, co-founders at Stitch. Both Bobby and Michael are well-respected within the martech industry, bringing a unique perspective to customer engagement, CX, tech stacks, and the martech industry overall. Bobby Tichy is a veteran of two of the most well-respected brands in martech, Marketo and Salesforce, where he led and supported implementations for many big brands. After his time with those two companies, Bobby moved onto Lev, a Salesforce consultancy, before the company was acquired in 2022 by Cognizant. At that point, Bobby teamed up with Michael to...
2023-09-12
59 min
Making Sense of Martech
#56 | Michaela Aguilar on the Martech buying problem and the role of education
In this episode we have Michaela Aguilar. Michaela is the head of business partnerships and ecosystems at Acoustic, a customer engagement platform company. Most recently Michaela has been leading a new Martech course with ADMA here in Australia called the Marketing Technology Certificate. Michaela also works as a Mentor at not for profit group Women in Data, and has a long and storied career in customer experience optimisation and analytics. In this episode, we talk about the connection between education and Martech utilization, solving some of the education problems in the Martech industry in Australia, and how...
2023-09-05
59 min
Making Sense of Martech
#55 | Josh Manion on Data Assurance and privacy-positive tech in Martech & Adtech
A conversation with Josh Manion. In this episode we have Josh Manion joining us. Josh is the CEO of Vault JS, and previously worked as the founder of Ensighten, and the CEO Stratigent, both successful companies in the analytics, Adtech and data management space. Vault JS offers an advanced AI solution that continually scans data collection technologies in brands and alerts teams to suspicious activity, data leaks or accidental sharing with third parties. something they call “data assurance”. In this episode we talk aboutVaultJS’ approach to building privacy-positive tech in the Martech and Adtech...
2023-08-29
41 min
Making Sense of Martech
#54 | Adam Furness on the resurgence of affiliate marketing, and doing content partnerships at scale
A conversation with Adam Furness. In this episode I have Adam Furness joining me. Adam is the Asia Pacific managing director for Impact.com, a platform for managing partnerships, content collaborations, and affiliate marketing. Impact is one of the few platforms solely focused on Partnership Automation Technology, by helping businesses grow through creating better media buying decisions and managing partner lifecycles. Adam is also the co-chair of UnLtd, a social purpose organization connecting the media, marketing, and creative industries with charities and helping children and young people at risk. In...
2023-08-22
45 min
Making Sense of Martech
#53 | Alexandra Theriault on intersection of martech & adtech and the role of first-party data in a post third-party-cookie world
A conversation with Alexandra Theriault. In this episode, we have Alexandra Theriault, the chief growth officer at Adtech company Lotame. Alexandra has been working with Lotame for more than 15 years, playing several key roles in the company as it has grown into an international Adtech player. Lotame plays a key role in advertising and increasingly in the Martech industry through its widely used cookieless Panorama ID , data marketplace and recently announced Spherical platform, a CDP accelerator. Complementary to the CDP and accelerating that into Adtech use cases. In this episode...
2023-08-15
1h 08
Making Sense of Martech
#52 | Rajan Kumar on why companies fail to get the most out of Martech
A conversation with Rajan Kumar. In this episode, we have Rajan Kumar, CEO and cofounder of The Lumery. He’s an unusual guest because not too long ago Raj was my boss! It’s a pleasure to have Raj on to talk about their latest research entitled Stacks on Stacks on Stacks - The Voices of Martech. Raj has pioneered a unique approach to MarTech consulting, combining the optimization of tech stacks with the development of clients’ internal capabilities, processes, and data-driven cultures, ensuring lasting outcomes can be achieved. Rajan is passionate about building high-p...
2023-08-08
1h 01
Digital Data Cafe
The MarTech Weekly Founder Juan Mendoza on TMW 100 - Making Sense of MarTech - Digital Data Cafe
Digital Data Café is thrilled to welcome to the podcast The MarTech Weekly Founder Juan Mendoza. On this episode, Albert Thompson and Juan Mendoza discuss The MarTech Weekly 100 (TMW 100) Awards and Making Sense of MarTech. Listen to Digital Data Café Podcast on: Soundcloud: shorturl.at/jwIM0 Apple: shorturl.at/cDEX1 Spotify: shorturl.at/xCNVW Sign up for TMW 100 Awards: https://www.themartechweekly.com/tmw100/ Juan Mendoza: https://www.linkedin.com/in/juan-mendoza-2b3a63a4/ Albert Thompson: https://www.linkedin.com/in/albert-thompson-518a99116/ Learn more about The MarTech Weekly: https://www.themartechweekly.com/ Learn more about DrivenIQ: https://www.dr...
2023-08-03
42 min
Making Sense of Martech
#51 | Shoshana Wodinsky on the perils of privacy in a world of ad networks
A conversation with Shoshana Wodinsky. In this episode, I’m joined by Shoshana Wodinsky, a technology researcher and former investigative reporter doing some of the best investigative journalism in the space of Adtech, privacy and online surveillance. Shoshana is the investigative director for consulting firm Web X Ray. Shoshana has had her work cited by The New York Times, The Washington Post, and The Wall Street Journal. She is a prolific writer, penning articles like, How Google Ruined the Internet (According to Texas), Here's How California's Prop 24 Could Better—or B...
2023-08-01
47 min
Making Sense of Martech
#50 | Roger Dunn on the rise of retail media and navigating the trade-offs between ads and experience with online commerce
A conversation with Roger Dunn. In this episode, we are joined by Roger Dunn. Roger is a consultant in retail media space and recently worked as Head of Retail Media for Australia & New Zealand at Criteo, where he helped retailers setup & scale their own retail media networks, as well as forming partnerships and broader up-skilling of agencies. Roger previously spent the majority of his career agency side specialising in retail and e-commerce and played a crucial role as founder of GroupM Commerce in ANZ, he was also the e-commerce lead for WPP AUNZ and more...
2023-07-11
57 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Beware of the Grifterverse -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. The rise of online platforms and the accessibility they offer has brought about a significant increase in online fraud and the emergence of what can be termed the "grifterverse." The pervasive nature of online fraud poses a significant challenge for marketers, as it undermines trust, hampers user experience, and threatens the overall effectiveness of marketing strategies. Today, Juan discusses the grifterverse. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https...
2023-07-06
19 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Beware of the Grifterverse -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. The rise of online platforms and the accessibility they offer has brought about a significant increase in online fraud and the emergence of what can be termed the "grifterverse." The pervasive nature of online fraud poses a significant challenge for marketers, as it undermines trust, hampers user experience, and threatens the overall effectiveness of marketing strategies. Today, Juan discusses the grifterverse. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https...
2023-07-06
19 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Introducing the TMW100 MarTech Awards -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Identifying the innovators in the martech industry who are driving advancements and shaping its future remains a challenge despite there being over 11,000 companies. The recently launched TMW100 awards is aiming to change that by ranking the top 100 innovators in the martech industry. Today, Juan discusses his launch of the TMW100 awards. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art1...
2023-07-05
17 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Introducing the TMW100 MarTech Awards -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Identifying the innovators in the martech industry who are driving advancements and shaping its future remains a challenge despite there being over 11,000 companies. The recently launched TMW100 awards is aiming to change that by ranking the top 100 innovators in the martech industry. Today, Juan discusses his launch of the TMW100 awards. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art1...
2023-07-05
17 min
Humans of Martech
78: Juan Mendoza: The ethics of generative AI, trust, transparency and the threat of dehumanization
What’s up everyone, today we have the pleasure of chatting with the profoundly eloquent Juan Mendoza.Summary: Juan unpacks the unique journey of OpenAI, underscoring the importance of distinguishing between tech hype and real value. As AI intertwines with our lives, Juan highlights the delicate dance of harnessing its efficiency while preserving human creativity. He calls for a critical balance in using AI as a creative aid without stunting our own creative prowess. Amid the benefits, Juan also raises crucial questions about trust and privacy, advocating for marketers to use AI responsibly. Ultimately, this episode re...
2023-07-04
58 min
Making Sense of Martech
#49 | Jay Sanderson on Composable CDP and DXP, AI and new interfaces for building CX, and leading edge personalisation
A conversation with Jay Sanderson. In this episode I’m joined by Jay Sanderson. He’s the senior manager of product marketing for Progress digital experience. Progress enables customers to develop the applications and experiences they need, deploy where and how they want and manage it all safely and securely. Hundreds of thousands of enterprises, including 1,700 software companies and 3.5 million developers, depend on Progress everyday to deploy customer experiences. Jay has worked across companies such as Sitecore, AT&T and Thomson Reuters. After moving from development and technical roles into the world of digital marketing, he q...
2023-06-28
1h 02
Making Sense of Martech
#48 | Michelle Songy on the problem with PR, building a media marketplace and getting publicity
A conversation with Michelle Songy. In this episode, I’m joined by Michelle Songy. Michelle is a startup founder, company executive and innovator in the space of media and technology. Michelle is the founder and CEO of Press Hook one of the first media relations platforms that connects media to brands and publicists at scale. Prior to founding Press Hook, Michelle founded Cake, a mobile payments platform for restaurants that was acquired by American Express. Michelle has also worked in finance at Coca-Cola and is an investor with a variety of funds.
2023-06-13
1h 01
Making Sense of Martech
#47 | Jana Marle-Zizkova on women in Martech, product vs movement building, skills shortages and technical leadership
A conversation with Jana Marle-Zizkova. In this episode, I’m joined by Jana Marle-Zizkova, an avid data and diversity advocate, CEO of Customer Data Platform Meiro and the co-founder of She loves Data, a global non-for-profit. Since 2016 over 15,000 women have attended 200+ free data & tech workshops, certification programs, and webinars. She Loves Data has chapters in 17 countries on 5 continents. In 2019, She Loves Data received the “Diversity Initiative Award in Asia” by Women in IT. Jana is also a volunteering mentor of a non-commercial projects for future female leaders My Odyssey & Women...
2023-05-30
59 min
Making Sense of Martech
#46 | Tom Goodwin on progress and pessimism in marketing and technology
A conversation with Tom Goodwin. In this episode we have Tom Goodwin joining us. If you work in marketing, advertising or tech he probably needs no introduction. Tom is an international keynote speaker, the author of Digital Darwinism, the co-founder of consultancy ALL WE HAVE IS NOW, a TV presenter, and a regular contributor for The Guardian, TechCrunch, and Forbes, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. In this episode we talk about progress and pessimism, how we should critique new technologies, hype exhaustion, what limits...
2023-05-16
1h 10
Making Sense of Martech
#45| Myles Younger on the convergence of Adtech and Martech
A conversation with Myles Younger. In this episode, we have Myles Younger. Myles is the Head of Innovation & Insights at U of Digital, an AdTech focused education firm. Prior to joining U of Digital. Myles’ nearly 20 year career in advertising has spanned every facet of the business, from his time in client-side marketing, to his experience as an ad tech founder and product leader, to his experience inside the world of agencies and consulting. Most recently Myles was VP Go-to-Market, Data at Media.Monks and prior to that he founded the Canned Banners dynamic ad...
2023-05-02
1h 00
No Hacks: The Mindset Behind Digital Optimization and Growth
Building New Media with Juan Mendoza
Juan Mendoza is the author of The Martech Weekly and host of Making Sense of Martech podcast. In this episode, Juan shares his journey from building his newsletter slowly to taking the leap from being employed to going full-time on The Martech Weekly.Links in the episode:The Martech WeeklyMaking Sense of Martech PodcastJuan Mendoza’s LinkedInEp. 64 Marketing Attribution FantasyIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---
2023-04-26
33 min
Making Sense of Martech
#44| Ross Candido on the social stack and the evolution of social listening
A conversation with Ross Candido. Today I’m joined by Ross Candido. Ross is the VP of ANZ and SEA at Meltwater a leading media monitoring & social analytics platform. Meltwater offers a suite of solutions that spans media, social, consumer, and sales intelligence. By analysing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater provides competitive intelligence and consumer insights for over 27,000 global customers across six continents. Ross has been instrumental in growing one of the longest-standing and influential media intelligence and social analytics platforms, and bringing Meltwater to new ma...
2023-04-18
59 min
Making Sense of Martech
#43| Bryan Williams on partnership strategy, platform ecosystems and the problem of monopolies
A conversation with Bryan Williams. In this episode, I’m joined by Bryan Williams. Bryan is the founder of the newly formed firm Hockey Stick Advisory. An experienced operator in the platform ecosystem space, Bryan played a key role in building out Xero’s partnerships and application ecosystems as the former director of Ecosystem and Apps. Bryan has also served as a mentor and advisor through startup accelerator programs such as Blackbird Giants program and StartUp Vic office hours programs. In this episode, we talk about the growing role of p...
2023-04-11
48 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
What is Salesforce and Should it Rebrand? -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Salesforce is an accomplished player in the martech field, having expanded beyond its original focus on customer relationship management and sales through a series of acquisitions. Given this evolution, it may be time for the company to consider a rebrand. Today, Juan examines Salesforce’s business model and whether it should be rebranded. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at...
2023-03-21
18 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
What is Salesforce and Should it Rebrand? -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Salesforce is an accomplished player in the martech field, having expanded beyond its original focus on customer relationship management and sales through a series of acquisitions. Given this evolution, it may be time for the company to consider a rebrand. Today, Juan examines Salesforce’s business model and whether it should be rebranded. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at...
2023-03-21
18 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Crumbling Cookies & 1st Party Data -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Cookies were originally developed by Netscape, one of the first eCommerce retailers on the web, to ensure they could remember a user when they go from page to page on a website. But, as cookies have become maligned over time, many companies are looking for ways to replace third-party cookies in order to continue to do targeted advertising. Today, Juan discusses crumbling cookies and first-party data. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // ...
2023-03-20
18 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Crumbling Cookies & 1st Party Data -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Cookies were originally developed by Netscape, one of the first eCommerce retailers on the web, to ensure they could remember a user when they go from page to page on a website. But, as cookies have become maligned over time, many companies are looking for ways to replace third-party cookies in order to continue to do targeted advertising. Today, Juan discusses crumbling cookies and first-party data. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // ...
2023-03-20
18 min
Making Sense of Martech
#42 | Juan Baron on data clean rooms, the privacy paradox, data and trust, and cryptography in advertising
A conversation with Juan Baron. In this episode, I am joined by another Juan…. Juan Baron! Juan is the Director of Business Development and Strategy for media and advertising at Decentriq. Decentriq calls itself The “Switzerland” of data that is coincidentally also headquartered in Switzerland..... Founded in 2018, the company is inventing novel technology to enable publishers, brands, researchers, platforms, and advertisers to collaborate data in a way that ensures privacy and security. Decentriq works with companies such as Roche, Microsoft and Intel to enable more privacy-focused data collaboration and audien...
2023-03-14
52 min
Making Sense of Martech
#041 | Josh Alvernia on conversion APIs, climate change, and building for privacy
A conversation with Josh Alvernia. In this episode, I am joined by Joshua Alvernia, the CEO, and co-founder of Clue. Clue is a leading data and media partner for search, social, and programmatic advertising. They help marketers interpret and transform their data into growth. Clue is a digital-native company with empowered, remote staff located around the world. Recently they did a collaborative research piece with Digiday that analyses the emergence of something called conversion APIs, a solution that fits into the evolving jigsaw puzzle of what happens to...
2023-03-04
1h 01
Mas Chingon Radio Podcast (Tejano)
The 3 Amigos Show Ep. 1
Dee Burleson, Marcus Daniels, and Juan Mendoza --- Support this podcast: https://podcasters.spotify.com/pod/show/maschingonradio/support
2023-03-02
1h 25
Making Sense of Martech
#040 | Amanda Natividad on the power of audience research, zero-click content, and finding yourself in content creation
A conversation with Amanda Natividad. In this episode I am joined by Amanda Natividad, VP of marketing for SparkToro, a SaaS marketing company that helps people do audience research, or find out what content their audience is consuming and where they spend time online. Amanda has a long and storied career in marketing recently heading up B2B content marketing at Fitbit along with a number of senior tech marketing roles and recently launching a course - Content Marketing 201 (https://maven.com/amandanat/content-marketing), that helps marketers take their...
2023-02-06
51 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Did ChatGPT Take Over the World -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. ChatGPT's natural language processing technology presents a potential disruption to the search industry, as it may lead to a shift away from traditional search engines like Google. Beyond that, this shift could also have negative consequences for the economy, as it may lead to job losses in industries like design and writing. Today, Juan discusses whether ChatGPT will take over the world. Show NotesConnect With:Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy...
2023-01-24
14 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Did ChatGPT Take Over the World -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. ChatGPT's natural language processing technology presents a potential disruption to the search industry, as it may lead to a shift away from traditional search engines like Google. Beyond that, this shift could also have negative consequences for the economy, as it may lead to job losses in industries like design and writing. Today, Juan discusses whether ChatGPT will take over the world. Show NotesConnect With:Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy...
2023-01-24
14 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
What the Hell Happened to the Tech Industry? -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. The martech industry is facing a downturn with companies like Salesforce resorting to layoffs and downsizing their expenditure, partly due to the impact of the COVID-19 pandemic. Likewise, marketers are returning to fundamentals like CRM and marketing automation to drive growth. Today, Juan discusses what the hell is happening with the tech industry. Show NotesConnect With:Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice...
2023-01-23
14 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
What the Hell Happened to the Tech Industry? -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. The martech industry is facing a downturn with companies like Salesforce resorting to layoffs and downsizing their expenditure, partly due to the impact of the COVID-19 pandemic. Likewise, marketers are returning to fundamentals like CRM and marketing automation to drive growth. Today, Juan discusses what the hell is happening with the tech industry. Show NotesConnect With:Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice...
2023-01-23
14 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Launching MarTech Weekly Pro -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about what’s happening in Martech news. The Martech Weekly has been serving the community for two years. Now, they’ve moved into the paid subscription space with the launch of The Martech Weekly Pro. Today, Juan discusses why he decided to launch The Martech Weekly Pro. Show NotesConnect With:Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2022-12-22
16 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Launching MarTech Weekly Pro -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about what’s happening in Martech news. The Martech Weekly has been serving the community for two years. Now, they’ve moved into the paid subscription space with the launch of The Martech Weekly Pro. Today, Juan discusses why he decided to launch The Martech Weekly Pro. Show NotesConnect With:Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2022-12-22
16 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Is Social or Tech Dying Faster -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about what’s happening in Martech news. User growth rates on social media platforms are declining and companies like Meta recently let go of 11,000 employees. It’s clear that there are many changes taking place in the social media landscape, but are we in the age of the death of social media platforms? Today, Juan discusses whether social media or the technology industry as a whole is dying. Show NotesConnect With:Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy...
2022-12-21
23 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Is Social or Tech Dying Faster -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about what’s happening in Martech news. User growth rates on social media platforms are declining and companies like Meta recently let go of 11,000 employees. It’s clear that there are many changes taking place in the social media landscape, but are we in the age of the death of social media platforms? Today, Juan discusses whether social media or the technology industry as a whole is dying. Show NotesConnect With:Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy...
2022-12-21
23 min
Making Sense of Martech
#039 | Martech throughout culture
A conversation with AJ Rollsy. In this episode, I’m joined by AJ Rollsy. AJ is the founder of CORE marketing method and the founder of Healthpoint Research. AJ is an entrepreneur who over the last two decades has helped multinational corporations launch and grow brands, driving multiple billions of dollars in sales across 50+ national markets. AJ recently supported TMW research for a paper on Martech in India providing valuable insights into how the technology community works in one of the largest markets in the world. In this episode, we...
2022-12-10
59 min
Making Sense of Martech
#038 | Understanding Performance Marketing
A conversation with Sabri Suby. In this episode I am joined by Sabri Suby who calls himself the “Lord of the Internet.” He’s the founder of King Kong an Australian based digital advertising agency and the author of “Sell Like Crazy.” King Kong has generated more than $1.3 billion in reported revenue for their clients and is one of the fastest growing agencies in Australia. I have never met anyone that hustles quite as hard as Sabri. In this episode we talk about the grind of digital advertising, building a growth m...
2022-12-03
1h 05
Making Sense of Martech
#037 | Debating Reverse ETL
A conversation with Tejas Manohar & Michael Katz. In this episode I am joined by Tejas Manohar, the CEO of Hightouch Data and Michael Katz the CEO of mParticle. Over the past few years, a new category of customer data platforms has emerged called reverse ETL - data activation, enrichment, and analytics that runs on data on top of the data warehouse. Championed by Hightouch data and numerous other startups, there has been a growing shift in how tech leaders are thinking about the role of the CDP in their business in conjunction with existing d...
2022-11-19
57 min
Making Sense of Martech
#036 | Building Competitive Intelligence
A conversation with Andy McCotter-Bicknell. In this episode I am joined by Andy McCotter-Bicknell, the head of competitive intelligence at Click-Up, content creator and founder of the competitive playbook - an online course that helps companies to build competitor intelligence programs from scratch. We talk about the emerging field of competitive research and strategy in B2B SaaS companies, Andy’s journey building the competitive playbook, the differentiation of Clickup, competing beyond product and features, the state of competitive intel in the tech industry, building a competitive intelligence programs in...
2022-11-10
45 min
Making Sense of Martech
#035 | Why you don't need Martech
A conversation with John James. In this episode I’m joined by John James. John is the host of the Champagne Strategy podcast, marketing, and technology consultant, and startup entrepreneur. John started working for global ad agencies then went client side, to government (B2G), B2B, B2C. Worked at digital agencies in Melbourne for half a decade in account manager roles and sales, he then started his own agency and ran that for 7 years. Then moved to live in San Francisco working as a growth manager for a startup before returning to AU...
2022-10-31
44 min
Making Sense of Martech
#034 | Building the CDP category
A conversation with Kazuki Ohta & Mike Anderson. In this episode I am joined by Kazuki Ohta (co-founder and CEO of Treasure Data) and Mike Anderson (the CTO and founder of Tealium) for a round table discussion to discuss the perspectives on the outlook of the CDP industry, how they're building it and the growing challenges around data, privacy, regulation, and consumer attitudes in the CDP space. We talk about the changing role of the category in the enterprise. Why people are still mystified by the technology. The increasing privacy...
2022-10-24
59 min
Making Sense of Martech
#033 | Martech in Asia
A conversation with Neil Halliday Neil Halliday is the event director for APAC at Big Data and AI World, focusing on Data, AI, and Martech. During Neil’s time, he has built the most successful data-focused event and conference series in APAC and an entire ecosystem around data, Martech, CX, digital transformation, AI/ML, diversity & inclusion, to drive business generation opportunities in the Asia Pacific region. Neil has also worked in a number of technology companies and is one of the best people who know the trends, innovation, and change in the marketing technology space in Asia....
2022-10-09
43 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Apple Makes Inroads Into the Ad Business -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. There’s always been a battle between the three biggest tech giants Meta, Google, and Apple for industry dominance. And it’s looking like Apple wants to position itself as the most dominant with its venture into the advertising business. Today, Juan discusses Apple making inroads into the ad business. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/p...
2022-09-30
15 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Apple Makes Inroads Into the Ad Business -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. There’s always been a battle between the three biggest tech giants Meta, Google, and Apple for industry dominance. And it’s looking like Apple wants to position itself as the most dominant with its venture into the advertising business. Today, Juan discusses Apple making inroads into the ad business. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/p...
2022-09-30
15 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
MarTech Spending, & Netflix Ads -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. As we continue to make our way out of the pandemic, many changes are taking place and these changes are well presented in marketing. Martech spending in the US has slowed down as more consumers return to in-store shopping which led to Shopify having to lay off many of its employees. Today, Juan discusses this month's top three martech news stories. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https...
2022-09-29
16 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
MarTech Spending, & Netflix Ads -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. As we continue to make our way out of the pandemic, many changes are taking place and these changes are well presented in marketing. Martech spending in the US has slowed down as more consumers return to in-store shopping which led to Shopify having to lay off many of its employees. Today, Juan discusses this month's top three martech news stories. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https...
2022-09-29
16 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Why I Decided to Give Juan the MarTech Newsletters -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. Unlike a lot of different industries, the martech space is highly collaborative across companies and online communities. When the Martech Podcast was looking to overhaul their newsletter, they looked no further than Juan Mendoza, the newsletter guy, to try to grow their businesses together. Today, Juan discusses why Ben decided to give him the MarTech Podcast’s newsletter. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy...
2022-09-28
17 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Why I Decided to Give Juan the MarTech Newsletters -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. Unlike a lot of different industries, the martech space is highly collaborative across companies and online communities. When the Martech Podcast was looking to overhaul their newsletter, they looked no further than Juan Mendoza, the newsletter guy, to try to grow their businesses together. Today, Juan discusses why Ben decided to give him the MarTech Podcast’s newsletter. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy...
2022-09-28
17 min
Making Sense of Martech
#032 | B2B media empires
A conversation with Michael Adams & Melissa McCready. In this episode I’m joined by Michael Adams and Melissa McCready. Michael is the General Manager and Melissa is the content chair at OpsStars - an online community, media and events company servicing revenue and marketing operations practitioners. Previous to OpsStars, Michael has worked across a number of roles in communications, thought leadership and media for software companies like Cisco. Melissa is the principal at The Growth Ops community and works in the growth operations industry as an advisor and consultant. In this episode we...
2022-09-09
45 min
Making Sense of Martech
#031 | The privacy winter
A conversation with Chris Brinkworth & Vishal Repaka. In this episode, I’m joined by Chris Brinkworth and Vishal Repaka from Civic Data. In Australia, Civic Data is helping leading brands to collect, organize, analyze and activate data for Privacy First Marketing and Communications initiatives, in line with current and future Australian Privacy Principles. Chris has spent years working in the bowels of the AdTech industry in the US, which over time saw an increasing need to address the privacy concerns these technology companies have introduced to the economy and so went on to found Civic Data with hi...
2022-09-04
59 min
Making Sense of Martech
#030 | The technology of attribution
A conversation with Praveen Das. In this episode, I’m joined by Praveen Das. Praveen is the co-founder and Chief Product Officer at Factors.ai, a B2B marketing attribution and analytics software company. Praveen has a long history in the analytics space, previously leading product at InMobi, a mobile advertising company. In this discussion, we unpack the technology of marketing attribution including the increasing importance of machine learning and artificial intelligence in the marketing analytics stack, how technology companies are addressing the changing tracking and privacy landscape and the value of attribution software....
2022-08-29
56 min
Making Sense of Martech
#029 | Evolving automated marketing
A conversation with Anu Shukla. In this episode, I’m joined by Anu Shukla. Anu is a serial entrepreneur with over 20 years of high-tech industry experience having created a billion dollars of enterprise value from Martech startups. She is the Founder and CEO of RewardsPay Inc. and the Co-founder and Executive Chair of Botco.ai. Formerly, she was the Founder and CEO of Offerpal Media (aka Tapjoy, Inc. which was sold for $400 mm cash in Jan 2022), and she was the Founder and former CEO and Director of MyBuys Inc. (formerly Rubiconsoft) a venture-backed company acq...
2022-08-17
56 min
Making Sense of Martech
#028 | Podcasting about podcasting
A conversation with Benjamin Shapiro and Phil Gamache. Benjamin is the founder of I Hear Everything and a prolific podcast host who oversees three big tent podcasts; The Martech Podcast, Voices of Search, and the Revenue Generator Podcast along with a number of bespoke audio projects. Benjamin is a media entrepreneur who started his journey with The Martech Podcast and has scaled to more than 2,000 published episodes achieving more than 2 million downloads. Phil is the co-founder of the Humans of Martech Podcast, a show that helps early-stage marketers to level up by discovering the constantly...
2022-07-28
1h 00
Making Sense of Martech
#027 | The revenue bubble
A conversation with Darrell Alfonso. Darrell is an award-winning marketer and Martech professional. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he helps empower thousands of marketers to build world-class customer experiences. He was named one of the top Martech Marketers to Follow in 2020, won the Fearless Marketer award in 2018, is a 2X Marketo Champion, and is a certified Salesforce Administrator. Darrell is a frequent speaker at Martech events, and regularly posts thought leadership content on LinkedIn and Twitter. Darrell...
2022-07-07
48 min
Making Sense of Martech
#026 | The creativity crisis
A conversation with Cydney Sinclair. Today I’m joined by Cydney Sinclair. Cydney is the creative director at HBO max where she has built and led diverse teams of storytellers and designers to launch the streaming service. Cydney previously served as the Art director for Apple as one of the founding members of the Apple Music Brand and Marketing Design team where she lead global content and marketing initiatives across Apple TV, Apple Books, Podcasts, and Gift Cards including a relaunch of the Apple app store. Cydney also serves as an Associate Bo...
2022-06-20
51 min
Making Sense of Martech
#025 | The state of SEO
A conversation with Vahe Arabian and Grant Shankster. In this episode, I’m joined by Vahe Arabian and Grant Shankster. Both SEO (search engine optimisation) experts in their own right. Vahe is the founder of the state of digital publishing which is a membership platform and consultancy which helps publishers grow digital media properties. Grant is an SEO and PPC expert at The Various Artists working in a regionally focused agency based in Queensland Australia. Grant has worked across a number of industries including tourism but in recent years has focused his work on supporting lo...
2022-06-10
46 min
No Hacks: The Mindset Behind Digital Optimization and Growth
The Marketing Attribution Fantasy with Juan Mendoza
Juan Mendoza is a Senior Customer Strategist at The Lumery. He analyses marketing, data, and technology trends for some of the most well-known Australian and global brands. In this episode, we talked about marketing attribution, the billion-dollar attribution software industry and why after all the interest and investment behind it, attribution still feels like a mystery.Links in the episode:https://www.linkedin.com/in/juan-mendoza-2b3a63a4/https://www.themartechweekly.com/https://anchor.fm/juan-mendoza93/https://twitter.com/JU4NMEND0Z4If you learned something new today, we would appreciate it...
2022-06-09
38 min
Making Sense of Martech
#024 | Martech Day
A conversation with Frans Riemersma. In this episode, I’m joined by Frans Riemersma. He’s the founder of Martech Tribe a Europe-based advisory and research firm that tracks the developments of the marketing technology industry and builds tools for senior leaders to better evaluate and manage their investments. Frans has also contributed to digital transformation training as a lecturer at Nyenrode Business University and spent close to a decade working with BrandMaker, a global marketing operations platform across R&D, innovation, and customer success. We talk about the upcoming Martech Day event, the first even...
2022-04-28
32 min
Making Sense of Martech
#023 | The history of media disruption
In this episode, I’m joined by Tim Burrowes. He’s the former founder of Mumbrella, one of the most significant media organizations servicing the marketing and media industries in Australia. Tim’s also the founder of the recently launched Unmade, a popular newsletter that explores topics centered on technology and media. It’s based on his first book of the same title, Media Unmade surveying more than a decade of technology disruption in media, publishing and advertising. Tim has a unique perspective on how technology has changed the landscape of media as he’s been in the room seeing the...
2022-04-12
1h 00
Making Sense of Martech
#022 | The state of Martech education
In this episode, I’m joined by Carlos Doughty. Carlos is the CEO and founder of the Martech Alliance, a global Martech education firm based in the UK. He’s was the 2020 Marketing Technology Business Leader of the Year in the United Kingdom and is an international speaker in the marketing technology industry. The Martech Alliance has trained companies like TikTok, McKinsey, and Facebook in the various disciplines of Martech through their online courses, training events, book clubs, and their online community. When I first met Carlos we talked about his vision for education in marketing technology, as multivariate, cont...
2022-03-27
41 min
Mas Chingon Radio Podcast (Tejano)
Interview with Gigi Guerrero Y Los Sheekanos
RIP Juan Guerrero Brought to you by Lilah Lisa Promotions Sponsored by Mar Azul Tequila --- Support this podcast: https://podcasters.spotify.com/pod/show/maschingonradio/support
2022-03-26
1h 07
Making Sense of Martech
#021 | Understanding open data
In this episode, I’m joined by Kevin Tate. Kevin is the Chief Revenue Officer of Clearbit, a B2B data enrichment, activation, and intelligence company. Clearbit is an interesting player in the data space in how they collect business data from over 200 sources to create over 350 million business profiles which then sales and marketers can tap into to enrich their existing segmentation and do things like prospecting and lead generation. Clearbit is a data collection company that is evolving into a data activation company with the recent announcement of their data activation platform that works as an integration la...
2022-03-03
45 min
Making Sense of Martech
#20 | The three horizons of Martech
In this episode, I’m joined by Scott Brinker. If you’ve been working in Martech for some time, Scott needs no introduction. Affectionately called “the godfather of Martech” Scott has been a pioneer in the Martech industry. Scott currently serves as the VP of platform ecosystem at HubSpot, editor at large at Chiefmartec, holds degrees in computer science at Harvard, and is a Fellow at MIT Sloan. Scott’s also behind the now-famous Martech Landscape supergraphic, a tool that maps and categorizes more than 8,000 marketing technologies in the industry. In this episode, we’re talking about Scott’s persp...
2022-02-13
59 min
Making Sense of Martech
#019 | Leading Martech teams from the inside
In this episode of MSoM, I’m joined by Jon Goh. Jon is a leading Martech practitioner in the APAC region, currently serving as the automation and audience lead for Medibank Australia. Jon’s career as a marketing technology team builder has spanned roles such as leading the Martech function for a number of bluechip companies across the region and guiding the establishment of marketing technology platforms for one of Australia’s largest IT companies. He’s passionate about enabling diverse teams to deliver big projects for big brands. Today we’re talking about just that - How to est...
2022-01-30
46 min
Mas Chingon Radio Podcast (Tejano)
SCP Radio Interview with Juan Mendoza
SCP Radio Interview with Juan Mendoza --- Support this podcast: https://podcasters.spotify.com/pod/show/maschingonradio/support
2022-01-23
23 min
Making Sense of Martech
#018 | Immersive experience and the future of the internet
In this episode, I’m joined by Preston So, he’s the senior director of product strategy at Oracle, the editor in chief of Tag1 Consulting, the Editor of A List Apart, a regular columnist at CMSWire, and the founder of Decoupled Days. Preston is also an author with two newly released books; Voice Content and Usability and Gatsby: The Definitive Guide. Preston has had a long and storied career working on the bleeding edge of digital and has in recent times been focusing his attention on the opportunities of voice in customer experiences. We talk about the...
2021-12-18
1h 08
Making Sense of Martech
#017 | The role of marketing communities
In this episode of Making Sense of Martech, I’m joined by Mike Rizzo. He's the founder of the online community dedicated to marketing operations - Mo Pros. Mike has a long and interesting career across marketing technology and growth marketing management. Mike recently left his role with Mavenlink overseeing community and loyalty programs to dive into Mo Pros full time as the community has grown significantly over the past four years. We talk about the need for independent online communities that support professionals, why Mike founded Mo Pros to support the marketing technology industry, the role of mentorship and...
2021-12-12
56 min
Making Sense of Martech
#016 | Experimentation and the ROI myth
In this episode of Making Sense of Martech, I’m joined by two guests, both in their own right leaders in experimentation. First, we have David Mannheim. He's the Global VP of Conversion Rate Optimisation with Brainlabs UK, and the former founder of a leading optimization firm, User Conversion. Second, we have Oliver Palmer, he’s a senior optimisation consultant and prolific author who’s worked on a number of high-profile brands in the APAC region. Across the digital experimentation industry, the past year has seen a major shift in how people think about the place of optimi...
2021-11-28
1h 18
Making Sense of Martech
#015 | The next era of digital advertising
In this episode of Making Sense of Martech, I'm joined by David Finkelstein, the Co-Founder, and CEO of BDEX. David is an internet pioneer, tech entrepreneur, and founder of numerous internet companies dating back to the earliest days of the internet in 1994. He currently serves as the Co-Founder and CEO of BDEX, an Inc 5000 company, the first and the largest consumer data exchange platform in the U.S. David shares his views from a recent report published where BDEX found more than 250 million false identifiers in ad networks. We discuss the rapid changes in the digital advertising...
2021-11-06
1h 01
Making Sense of Martech
#014 | The role of marketing media
In this episode, I’m joined by Brittany Jezouit, the former editor-in-chief of Better Marketing, an international community publication that features content by and for marketers. Brittany has been working in media for marketers for more than a decade, working in an editorial capacity for SaaS, NFPs, and academia. She’s been supporting marketers around the world with rich and helpful content and giving plenty of feedback and advice to marketers who are publishing daily. Today we discuss the state of the marketing media landscape, what has changed over the last few years, and the philosophy behind comm...
2021-10-31
41 min
Making Sense of Martech
#013 | Creativity and process in marketing
In this episode, I’m joined by Tessa Court, the CEO of IntelligenceBank, a business process software company servicing marketers across more than 55 countries. Intelligence bank was recently featured in TMW for a research piece on the state of content regulation and the concept of Design and Distribution Obligations. Intelligence Bank is an interesting software company in that it offers a way for marketers to manage all of the complexities of marketing, across digital asset management, aligning teams on brand, organizing resources, and streamlining business processes. Not many companies share this unique space - building technologies that add...
2021-10-24
58 min
Making Sense of Martech
#012 | Participation and belonging in the creator economy
In this episode of MSoM I’m joined by Jessica Box, the head of growth at Linktree and the managing director at Girls in Tech Australia. Jess has had a long and storied career in the tech and startup space here in Australia, leading to her most recent role managing growth for one of Australia’s fastest-growing tech companies, with over 15 million users. Today we talk about the role of companies like Linktree in the emerging creator economy, how content and media are becoming more diversified across the internet, and what new companies are building to meet new challenges in t...
2021-08-21
40 min
Making Sense of Martech
#011 | The Enterprise problem
In this episode of Making Sense of Martech, I'm joined by Anita Brearton and Sheryl Schultz, the founders of cabinetM, a marketing technology management platform that companies use to manage and report on their technology and technology strategy and LibraryM, a fantastic resource to find the latest research, events and content on Martech. CabinetM is based in the United States, and services more than 800 companies with their platform technology from some of the world’s largest brands to startups. We talk about how marketers manage technology in their companies, and how enterprise businesses are different from smaller com...
2021-08-01
1h 00
Making Sense of Martech
#010 | Adland is an island
In this episode of Making Sense of Martech, I'm joined by Alex Murrell. He's the strategy director at Epoch in the UK. Epoch is a brand agency and he's worked with seven of the 10 top largest FMCG companies and has a unique voice when it comes to understanding the role in which advertising and marketing agencies play in their client's growth, culture and society at large. Alex recently published a paper that was featured in TMW number #30, titled Adland is an Island. And in it, he unpacks some of the research into the dissonance between the demographics, c...
2021-07-11
49 min
Making Sense of Martech
#009 | Nobody cares about your framework
In this episode of Making Sense of Martech, I’m joined by Ben Mosior, who goes by the moniker of “hired thought." Ben is a writer, podcaster, and strategy consultant who is focused on the principles behind Wardley Mapping, a novel way to work out how to connect your strategies to your customers and their needs. Ben has been featured numerous times in The Martech Weekly Newsletters, including Ben’s article - Nobody Cares About Your Precious Framework. We talk about the dysfunctions of product and digital teams in enterprise organizations, how Wardley Mapping works, and creating situat...
2021-07-04
54 min
Making Sense of Martech
#008 | The optimisation step change
Today I’m joined by Juliana Jackson and Valentin Radu. Valentin is the founder and CEO and Juliana, Chief Evangelist of Omniconvert. Omniconvert is a global optimization and personalization platform used by eCommerce businesses around the world, including Samsung, Avon, and WWF. Omniconvert has been working to redefine the category of optimization with a focus on what’s called CVO “Customer Value Optimization” which looks at optimizing the entire customer journey, not just your website. We talk about why Omniconvert has this focus on CVO, how they see the optimisation industry changing and what’s on the horizon.
2021-05-22
46 min
Making Sense of Martech
#007 | Have we hit peak Martech?
In this episode of MSoM I’m joined by David Raab, the founder of the Customer Data Platform (CDP) Institute, a vendor-neutral platform that supports the Martech industry with methods, issues, education, and best practice guides for using and managing customer data. Mr. Raab has been consulting in this space for many years, even coining the term “CDP” way back in 2013. We talk about one of David’s recent articles - have we reached peak Martech? Which was featured in TMW #030. We explore the state of the marketing technology industry, whether or not it’s hit a “peak moment”...
2021-05-01
49 min
CállateyhazYoga
Las 4 nobles verdades, con Juan Mendoza
Las 4 nobles verdades Budistas, con Juan Mendoza Puedes escuchar el episodio con el reproductor de arriba o verlo en el siguiente vídeo. Las 4 nobles verdades Budistas Hace unos días tuvimos una sesión formativa en el curso de Yoga en la que Juan Mendoza nos hablo sobre las 4 nobles verdades budistas, fue una (leer mas...) La entrada Las 4 nobles verdades, con Juan Mendoza aparece primero en CallateyhazYoga.
2021-04-20
1h 26
TOP PEOPLE PODCAST
EPISODIO 8 - SALIR A GANAR
Hay una gran diferencia entre salir a ganar y salir a ver que pasa. Esa es la idea de un campeón, Sergio Ramos, futbolista español, quién nos explicará en este episodio las claves de su éxito deportivo y financiero. Conducido por: Juan Mendoza Portillo (@jotamendozap), Sociólogo, Mg. Sc. en Antropología, Biodecoterapeuta, Docente Coach, Entrenador de Fútbol e Inversionista. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
2021-01-04
04 min
TOP PEOPLE PODCAST
EPISODIO 7 - LA CONSTANCIA
Muchos desean ser exitosos, pero pocos están dispuestos a recorrer el camino. El proceso implica dificultades, tropiezos, derrotas. Sólo siendo constantes es posible llegar a la meta. Conducido por: Juan Mendoza Portillo (@jotamendozap), Sociólogo, Mg. Sc. en Antropología, Biodecoterapeuta, Docente Coach, Entrenador de Fútbol e Inversionista. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
2020-12-10
04 min
TOP PEOPLE PODCAST
EPISODIO 4 - LA DETERMINACIÓN
Lo que para algunos es una locura para otros es trabajo. Los grandes hitos en la historia de la humanidad se lo debemos a personas cuyo convencimiento y enfoque superó cualquier obstáculo, un gran ejemplo de esto son los éxitos alcanzados por los científicos y astronautas en la carrera espacial. Eso es la determinación. En este episodio exploraremos sobre la importancia de la determinación, repasaremos algunas claves para alcanzar nuestros objetivos. Conducido por: Juan Mendoza Portillo (@jotamendozap), Sociólogo, Mg. Sc. en Antropología, Biodecoterapeuta, Docente Coach, Entrenador de Fútbol e In...
2020-11-07
06 min
TOP PEOPLE PODCAST
EPISODIO 3 - EL REY DE LA ARCILLA
Exploraremos sobre los triunfos del tenista y empresario español Rafael Nadal. Escucharemos de su propia voz sus secretos para alcanzar el éxito en el mundo deportivo y cómo para él debe afrontarse el camino de los compromisos y los retos en la vida. Conoceremos en su palmares y experiencia la clave para llegar a ser una TOP PEOPLE. Conducido por: Juan Mendoza Portillo (@jotamendozap), Sociólogo, Mg. Sc. en Antropología, Biodecoterapeuta, Docente Coach, Entrenador de Fútbol e Inversionista. --- This episode is sponsored by · Anchor: The easiest way to make a podcast...
2020-10-29
09 min
TOP PEOPLE PODCAST
EPISODIO 1 - PROMOCIONAL
TOP PEOPLE PODCAST está dedicado a compartir el recorrido de personalidades líderes y los acontecimientos que marcan diferencia a nivel mundial. Abordaremos los aspectos importantes para el desarrollo humano, crecimiento personal y profesional, emprendimiento, educación y liderazgo. Explotaremos cada uno de estos elementos para conocer los ingredientes claves de una biografía poderosa y de las capacidades de las TOP PEOPLE. Conducido por: Juan Mendoza Portillo (@jotamendozap), Sociólogo, Mg. Sc. en Antropología, Biodecoterapeuta, Docente Coach, Entrenador de Fútbol e Inversionista. --- This episode is spon...
2020-10-16
01 min
Abogado Mendoza Gante
Abogado Mendoza Gante
Podrás encontrar una solución a tus problemas de la vida diaria, tienes un problema legal abogado Mendoza Gante te apoya, quiere emprender con nuestros tips en Marketing llegaras más lejos.
2020-09-26
00 min
El Estudio Verde y Oro
Especial con Juan Mendoza El Tariácuri
"El Estudio Verde y Oro" presenta, a través de @XEQradio, con la conducción de Rodrigo de la Cadena y Eugenio López, el Especial con Juan Mendoza El Tariácuri. Juan Mendoza El Tariácuri hijo es considerado como un digno representante de la música Mexicana a nivel internacional alternando con los artistas más famoso de la historia y actuales a nivel mundial. Juan Mendoza El Tariácuri hijo es un artista completo, que cuenta con una gran calidad de interpretación y el reconocimiento tanto de sus compañeros cantantes como de los Grandes Músicos Me...
2013-12-30
58 min