Shows
The Bridge with Chris MorgaS2:E2 Effective Change Management with Judd BorakoveMarketing is a buzzword thrown around a lot. I talk with the Ted Lasso of business growth, Judd Borakove. He helps organizations clarify their marketing and sales messages to increase revenue. We break down communication in business, change management and adapting a sales mentality in all how to diversify income streams as an employee and solopreneur.
Follow Judd on LinkedIn - linkedin.com/in/juddborakove
2024-05-2345 min
The Cheat Code & FriendsJudd Borakove on How To Prepare for Your Partner Motion - Season 2: Partnerships - Episode # 029Today’s guest is a dynamic go-to-market leader who is passionate about partnerships. He's the Ted Lasso of business growth and a strong partner motion advocate. Judd Borakove is a Partner at Red Monkey Consulting and Co-Host of GTM Unfiltered. Judd joins Hosts Josh Wagner and Justin Gray to discuss how to prepare your organization for properly implementing the right partner motion, why speaking with the same language and terminology is a key part of a successful partnership, and what can happen when partnerships go wrong. Takeaways:The foundation of any successful partnership is tho...2024-03-1241 min
GTM UnfilteredHow To Survive As A StartUp Founder - David Politis - GTM Unfiltered - Episode # 018There’s a lot going on when you’re the Founder of a startup, so how do you keep yourself from going insane? Lucky for you, we’ve brought on someone who has not only survived founding multiple startups but has been able to thrive. Our special guest is David Politis, the Founder and Executive Chairman of BetterCloud. David joins Craig Rosenberg in the first half of the episode to share the most important advice from the 63-page paper he published titled, The StartUp Founder Survival Guide. In the second half of the episode (34:49), Judd Borakove and Matt Amundson hop on...2024-02-091h 16
GTM UnfilteredApproach Vectors & Understanding Futurism - Lauren Vargas - GTM Unfiltered - Episode # 017Special guest Lauren Vargas, a Digital Dragon wrangler and Principal at Your Digital Tattoo, joins Host Craig Rosenberg in the first half of this episode for an enlightening conversation on the ways organizations should think about the future, how the place of communities in the B2B world has evolved, and the "new" growth of influencers in B2B. Lauren became a significant figure in the era of social media's emergence and over her career, has worked at firms like Radiant Six, Aetna, and Fidelity.In the second half of this episode, Craig is...2024-02-021h 15
GTM UnfilteredThe Lost Episode: Re-Energizing MarTech & Unification Through Data - GTM Unfiltered - Episode # 016Get ready to dive into the game-changing role that the right data used with the cloud data warehouse plays in revamping the B2B marketing experience. Host Craig Rosenberg, Judd Borakove, and Matt Amundson touch on the power of integrating creativity with data-driven strategies, the current state of sales development reps (SDRs), and how improved targeting and messaging can revitalize outbound motion. Also, Craig brags about his retention rate with friends, Judd says something to the crowd, and Matt repositions his microphone.Chapters:00:00 - The Real Draw Behind t...2024-01-2644 min
Scrappy ABMEP. 34 - Account-Based Approach to LinkedIn Organic with Judd Borakove from Red Monkey Consulting | Scrappy PlaybooksIn this episode of Scrappy ABM, hosts Mason Crosby and Judd Borakove discuss strategies for taking an account-based approach to LinkedIn's organic platform. They outline how to leverage LinkedIn to build relationships and generate pipeline by creating targeted content, optimizing profiles, and strategically connecting with key accounts.Key Discussion Points:-Leveraging larger accounts and influencers to expose yourself to wider audiences(00:07:43)- Technology recommendations (00:10:45)- Creating Content on LinkedIn (00:15:46)- Organic Approach to Account-Based Marketing on LinkedIn, creating relevant content, and engaging with prospects (00:22:42) 2024-01-2232 min
GTM UnfilteredThe ChatGPT Marketplace & LinkedIn Reach Issues(?) - Neil Harrington - GTM Unfiltered - Episode # 015It’s time to rethink how we work with AI from the ground up! Joining this episode is special guest Neil Harrington, the Vice President of Sales and Alliances at Stack Moxie. Craig chats with Neil about the emerging trends he’s noticed in generative AI, from exploring the feasibility of incorporating AI-driven features in existing products to the idea of vertical disruption. Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove discuss what UPS eliminating the CMO role means for GTM leaders going forward, the drastic changes impacting organic reach on LinkedIn, and a few NFL-related storylines.2024-01-1959 min
GTM UnfilteredSparking a Movement with a Strategic Narrative - Andy Raskin - GTM Unfiltered - Episode # 014Today's guests wrote The Greatest Sales Deck I’ve Ever Seen, one of the most famous blog posts in the history of B2B go-to-market and has worked with some of the largest B2B SaaS companies on the planet. Special guest Andy Raskin joins Host Craig Rosenberg to discuss the power of strategic narratives and how to create a movement around your company. Andy shares the importance of shifting from an "arrogant doctor" approach to messaging to a strategic narrative that sparks a movement of dire importance. Additionally, Host Matt Amundson explains how a veteran CMO thinks about st...2024-01-1250 min
GTM UnfilteredB2B Lessons From Streaming & What It Takes To Be Disruptive - GTM Unfiltered - Episode # 013This week, Co-Hosts Matt Amundson, Craig Rosenberg, and Judd Borakove dive into the importance of focusing on your core product, the significance of innovation in tech companies like Salesforce, Marketo, and HubSpot, and what to do when old playbooks fail. They also wrap up the year with each of their key takeaways: 1. Focus, 2. Test your butt off, and 3. Stop Firing Talent.Also, Craig texts his son, Judd mentions bundling more than Patrick Mahomes, and Matt shares his love for Die Hard 2.Chapters:00:00 - Judd welcomes everyone back!01:32...2024-01-0541 min
GTM Unfiltered2023 Takeaways & Getting Maniacally Focused with Anna Baird - GTM Unfiltered - Episode # 0122023 had a lot of ups and downs, from the explosion of AI to the endless layoffs. This week, Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove say goodbye to 2023 and remember a few of their favorite memories. Craig is joined by special guest Anna Baird, Operating Partner at Madrona and Board Member of companies such as SeatGeek and Semrush. Within Anna’s incredible career so far, she has been a CFO, CRO, and COO. She was also a Partner at KPMG and helped take Google public. Anna and Craig dive into the three thi...2023-12-291h 04
GTM UnfilteredTrekking Across The MarTech Landscape - Scott Brinker - GTM Unfiltered - Episode # 011Join us for an expedition into the harsh and ever-changing world of MarTech with special guest Scott Brinker as our guide. Scott Brinker is the creator of chiefmartec.com and the MarTech Landscape all while also being the VP of Partner Ecosystem at HubSpot. Scott breaks down the rapid acceleration and complexity of MarTech, touching on the burgeoning role of AI and the importance of data in the evolving ecosystem. Co-hosts, Craig Rosenberg, Judd Borakove, and Matt Amundson dive into the idea of Super Apps and how to rehumanize B2B customer interactions.Also...2023-12-221h 03
GTM UnfilteredHow To Panic Responsibly in the AI Apocalypse - Katie Harbath - GTM Unfiltered - Episode # 010Imagine a world where the largest number of elections in one year occurred at the same time as the conversation around how people use technology to communicate about those elections is at its most uncertain. No, what you’ve imagined isn’t some far-off nightmare world, it’s actually the world you’re living in right at this very moment. Ahead of the record 2024 election cycle, special guest Katie Harbath joined the show to help Co-hosts Matt Amundson and Judd Borakove make some sense of the meeting point between technology and democracy. Katie and the GTM U...2023-12-1553 min
GTM UnfilteredFrom Corporate To Comedy - Alexis Gay - GTM Unfiltered - Episode # 009Joining the GTM Unfiltered crew today is a hilarious comedian who actually started out in B2B working at companies like FEVO, Twillio, and Patreon. Special guest Alexis Gay is a professional funny person and Host of the Non-Technical podcast. Co-hosts Craig Rosenberg, Judd Borakove, and Matt Amundson talk with Alexis about her journey from managing GTM roles into comedy, how to make mature decisions about your future, and the absurdity of trends in business that make for such great comedy.Also, Craig dissects the mind of travel baseball dads, Matt gawks at a $102...2023-12-0850 min
GTM UnfilteredThe Power of Partner-Led - Justin Gray & Josh Wagner - GTM Unfiltered - Episode # 008Congratulations! You’ve found the ever-elusive Show Notes for this awesome episode of GTM Unfiltered, featuring special guests Justin Gray & Josh Wagner. Justin and Josh are Co-Founders of In Revenue Capital and Hosts of The Cheat Code Podcast. Justin and Josh join Co-Hosts Craig Rosenberg, Judd Borakove, and Matt Amundson for an awesome conversation about the immense potential of a Partner-Led motion for B2B companies, how to optimize your existing Partner-Led strategy, and what they think are the best gifts they’ve gotten as part of a salescycle.Chapters:00:00 - This is D...2023-12-0155 min
GTM UnfilteredSkill Development & Dueling Hotwings - Chris Orlob - GTM Unfiltered - Episode # 007Sit down and buckle up for a new episode featuring special guest Chris Orlob, the Co-Founder & CEO of pclub.io. Many of you probably know about Chris or his awesome work early on at Gong which helped the company reach hockey stick level growth. Chris joins Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove to discuss how to sell to and through CFOs, the right approach to skill development for sales organizations, and how to make discovery calls deliver value for everyone involved.Also, Matt gets publicly shamed, Judd uses air quotes offensively, and...2023-11-1758 min
GTM UnfilteredBuilding Trust Through Grit-Based Authenticity - Ted Purcell - GTM Unfiltered - Episode # 006Curious about what a longtime, successful, and well-respected revenue leader thinks are the most important things to look for when hiring? Well, you’re in luck! Today’s guest is Ted Purcell, the Chief Revenue Officer at Tealium. Ted has over 20 years of experience leading sales and marketing teams at the highest level at companies such as SAP, Marketo, and Clarizen. Ted joins Craig Rosenberg, Matt Amundson, and Judd Borakove to discuss why grit and curiosity are key to hiring for GTM roles, why sellers are faced with such a challenging market landscape, and even a little college football.2023-11-1059 min
GTM UnfilteredUnderstanding The Slump in SaaS Sales - Matt Dixon - GTM Unfiltered - Episode # 005Matt Dixon is the Founding Partner at DCM Insights and the Co-author of The Jolt Effect, The Challenger Sale, The Challenger Customer, and The Effortless Experience. Matt joins Hosts Craig Rosenberg and Judd Borakove to discuss the reasons behind the slowdown in B2B sales cycles (4:53), how sellers can build trust with wary buyers (14:42), and the changing role marketing needs to play in educating customers (20:46). Matt, Craig, and Judd also get into the current business trends they’re keeping an eye on.Quote of the Show:“Marketing has a big role to play in t...2023-11-0354 min
GTM UnfilteredWelcome To Campobasso - Matt Rizzetta - GTM Unfiltered - Episode # 004Benvenuti al nuovo episodio! Today’s guest started one of the 50 most powerful PR agencies in the US and then decided to follow his lifelong passion and bought a professional soccer team in Italy. He is also the author of The Death of Irrelevant PR and Embrace the Pace.Matt Rizzetta, Chairman of the North Sixth Group, joins Hosts Judd Borakove, Matt Amundson, and Craig Rosenberg to share how he bought the team and brought them to the championship in his first year. Matt gets into the process of how they selected the club, th...2023-10-2755 min
GTM UnfilteredNavigating Tech Acquisitions & Consolidation Insights - Scott Albro - GTM Unfiltered - Episode # 003Join us for an exhilarating, unfiltered episode as Scott Albro, the Co-founder & CEO of Goldie, gives his hot takes on tech acquisitions and his interpretation of consolidating. In this engaging conversation, he shares his insights with our esteemed hosts: Judd Borakove, Craig Rosenberg, and Matt Amundson. Don't miss out on this opportunity to gain valuable knowledge and inspiration!Connect:Scott’s LinkedIn: https://www.linkedin.com/in/scottalbro/Company Website: https://www.goldie.ai/GTM LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/GTM Website: https://www.gtmunfiltered.com/Ways to...2023-10-2056 min
GTM UnfilteredMarketing Surveys & Podcasts - GTM Unfiltered - Episode # 002Step into the electrifying world of GTM Unfiltered, where the dynamic trio of hosts—Judd Borakove, Craig Rosenberg, and Matt Amundson—take you on an exhilarating journey through the captivating realms of marketing surveys, the tantalizing allure of paid social media, and their unfiltered, thought-provoking insights into the ever-evolving world of podcasts. Get ready for a rollercoaster of unscripted excitement that's bound to keep you on the edge of your seat! Don't even think about missing this wild ride!Connect:GTM Website: http://GTMunfiltered.comGTM LinkedIn: https://www.linkedin.com/company/98484240/admin/feed/posts/?feedType=following2023-10-1356 min
GTM UnfilteredDesert Islands and Branding Challenges - GTM Unfiltered - Episode # 001Welcome to the premiere of GTM Unfiltered! In this episode, hosts Judd Borakove, Craig Rosenberg, and Matt Amundson give their hot takes on desert island essentials, ROI tools, and their personal insights on online branding! It’s a crazy, unfiltered episode you don’t want to miss!Links:GTM LinkedIn: https://www.linkedin.com/company/98484240/admin/feed/posts/?feedType=followingGTM Website: http://GTMunfiltered.comWays to Tune In:Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFnApple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602Podchaser: https://www.podc...2023-10-0658 min
Marketing MogulsDisruptive Times Call for Disruptive Strategies with Judd BorakoveGet ready for an insightful and thought-provoking episode of the Marketing Moguls Podcast! In this episode, we sit down with Judd Borakove, a true industry expert, to explore the world of marketing and go-to-market partners. Judd shares his invaluable insights on how marketers can navigate the challenges of sales, customer service, and operations to optimize their performance. Additionally, we dive into how product and business services can have a profound impact on marketing strategies. Whether you're a seasoned marketer or just starting out, you won't want to miss this engaging conversation with Judd Borakove. Tune in now!...2023-03-1415 min
Behind the GrowthJudd Borakove on Top 5 Go-To-Market ChallengesYou don't have a sales, marketing, customer success, or product problem. You have a Go-To-Market problem. Recognizing this requires a shift in mindset: you must operate together. So if you are part of sales, marketing, product, customer success, or executive leadership, unite your teams around go-to-market. Use it as the catalyst, celebrate it together, and your business will flourish.In this episode of Behind the Growth, Judd Borakove, the chief growth and community officer at GTM Partners, joins our host Mudassar Malik to discuss what go-to-market (GTM) is, who owns it, its top five challenges, t...2023-03-1027 min
Unchurned - The No. 1 podcast for Customer SuccessThe Pillars of Go-to-Market Success ft. Judd Borakove (GTM Partners)It’s a tough time in the business world right now – but that doesn’t mean progress goes right out the window.In fact, Judd Borkaove, the chief growth and community officer at GTM Partners, looks at it completely differently; Judd, on the latest episode of “[Un]churned,” hosted by UpdateAI CEO Josh Schachter, said he believes it’s a “good time” for businesses right now, whether it’s setting the right foundation for a new company or reimagining how an older firm does business. That optimism serves him well at his day job at GTM Partners, a dat...2023-02-0726 min
B2B Community Builder Show (formerly Chief Executive Connector)Ep 197 | Best Community Playbook I've Seen: PEAK Community w/ Judd Burakove2 years ago, I registered for a Zoom event to meet one of my heroes, found a super valuable community of marketers that could really help my career (PEAK Community), and signed up.But I completely underestimated how well-designed this community was, and how much it would move the needle for me.That's why we're doing a deep dive into the PEAK Community Playboook w/ co-founder, Judd Borakove, to explain the magic he helped create!We're talked about:- what the original business goals for the community were, and how they've evolved2022-10-311h 03
ABM Done Right - A Personal ABM PodcastHow Teams Need to Change Their ABM Program & How They GTM to Reach The Next Growth PhaseSend us a textJudd Borakove (Host of Peak Community and Sangram Vajre's partner at Red Monkey Consulting and GTM Partners) recently joined Eric Gruber (CEO of Personal ABM) on the ABM Done Right Podcast. Judd has worked with some of the top executive leaders and venture capital firms to make GTM simple through growth plays that accelerate growth.During this episode, Eric and Judd discuss how:1. ABM is not about campaigns. If you talk about doing ABM campaigns then you're simply doing targeted demand gen, account-based advertising, or a...2022-05-1746 min
GTM Made Simple162: Why Building Community Is The Single Most Important Thing You Can Do For Your Business w/ Judd BorakoveReligion, fitness clubs, and even brands all have followings for the same reason—they create communities that meet a basic human need to belong to something. This need to belong extends to all areas of life, including the workplace. We recently chatted with Judd Borakove, member of the Forbes Coaches Council and strategic consultant extraordinaire, as he shared with us the inherent value of building community in your business and the benefit of employees who feel they are valued beyond their talent.2019-08-2717 minGTM Made Simple162: Why Building Community Is The Single Most Important Thing You Can Do For Your Business w/ Judd BorakoveReligion, fitness clubs, and even brands all have followings for the same reason—they create communities that meet a basic human need to belong to something. This need to belong extends to all areas of life, including the workplace. We recently chatted with Judd Borakove, member of the Forbes Coaches Council and strategic consultant extraordinaire, as he shared with us the inherent value of building community in your business and the benefit of employees who feel they are valued beyond their talent.2019-08-2717 min
Screw the NaysayersHow To Know When You Need A Break w/Omozua Isiramen“An estimated 1 million workers are absent every day due to stress. The European Agency for Safety and Health at Work reported that over half of the 550 million working days lost annually in the U.S. from absenteeism are stress related and that one in five of all last minute no-shows are due to job stress”. https://www.stress.org/workplace-stress/
For too long many employers have treated employees like disposable assets. Keep turning up the demands until the employee burns out and quits (or is fired). Advertise the position knowing there was a huge surplus of unde...2018-12-1500 min
The Gifters: Your Story is a Gift to the WorldThe People RevolutionJudd Borakove is a Forbes contributor, speaker, consultant, and coach focused on what he calls the people revolution.Follow him on LinkedIn. This episode is sponsored by the GPS program. Our program offers a step-by-step system on how to become a paid speaker. Our global GPS community is in 100 cities, 23 countries, and 5 continents. Join us here: christopherkai.com.2018-09-0609 min
Beyond ConfidenceHow to Create a Thriving OrganizationJoin Divya Parekh and Judd Borakove to discover strategies and create excellent organizational culture and to increase employee engagement. Judd shares his 4Cs' framework; connect, collaborate, consistency, community to drive success through people and processes.This show is broadcast live on Mondays 8PM ET on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).Become a supporter of this podcast: https://www.spreaker.com/podcast/beyond-confidence--1885197/support.2018-06-2647 min
To Market with Scott DavisConnection, Collaboration, Consistency, and Community with Judd BorakoveProfessor Scott Davis interviews Judd Borakove about his "4C" movement that has been popularized on LinkedIn. They dig into each of the four components: Connection, Collaboration, Consistency, and Community in both a corporate and personal branding context. The genesis of 4C is people feeling a lack of connectivity in the modern world.2018-04-0228 min
Marketing Mixtape with Scott DavisConnection, Collaboration, Consistency, and Community with Judd BorakoveProfessor Scott Davis interviews Judd Borakove about his "4C" movement that has been popularized on LinkedIn. They dig into each of the four components: Connection, Collaboration, Consistency, and Community in both a corporate and personal branding context. The genesis of 4C is people feeling a lack of connectivity in the modern world.2018-04-0228 min
Marketing Mixtape with Scott DavisConnection, Collaboration, Consistency, and Community with Judd BorakoveProfessor Scott Davis interviews Judd Borakove about his "4C" movement that has been popularized on LinkedIn. They dig into each of the four components: Connection, Collaboration, Consistency, and Community in both a corporate and personal branding context. The genesis of 4C is people feeling a lack of connectivity in the modern world.2018-04-0228 min