Shows
Bright CommerceOpenAI’s Ad Play: What It Means for You | Bright Commerce Podcast EP 23On January 16, OpenAI announced that ads are rolling out to ChatGPT users on free and $8/month plans. This isn't a test balloon. It's happening now, and it fundamentally changes how we need to think about paid acquisition.
Carlos and Judd break down the announcement, the economics forcing OpenAI's hand (they're burning $9B/year), and what this means for anyone buying ads or building traffic strategies.
What you'll learn:
How ChatGPT ads actually work: placement, targeting, and restrictionsWhy AI-referred traffic is converting 4-5x better than Google SearchHow conversational discovery flips the traditional funnel (TOFU...
2026-01-3046 minBright CommerceHow to Digitally Market Your Christian School in 2026 | Bright Commerce Podcast EP 22The first podcast episode of 2026! This episode dives deep into digital marketing strategies specifically for Christian schools and faith-based educational institutions.
Carlos and Judd discuss the launch of Bright Schools, an agency dedicated to helping Christian educational institutions with their digital presence. We’ve partnered with a nonprofit partner in Uganda focused on building schools and churches, and 5% of our revenue goes directly to their mission.
What We Cover:
Christian School Performance Data
20-point NAEP advantage in reading scores vs public schools96% graduation rate vs 86% public sc...
2026-01-2936 minBright CommerceHow to Do Lead Gen for Your Law Firm | Bright Commerce Podcast EP 21In this episode, we break down how divorce and family law attorneys can stop wasting money on traditional lead gen and start using a full-funnel approach that actually tracks ROI.
We dig into Case Flow, a system that goes way beyond just generating leads. We're talking intake calls, CRM automation, rapid follow-up sequences, and conversion tracking that shows you what cases actually closed, not just how many form fills you got.
What We Cover:
Why Google Local Service Ads (LSA) crush regular Google Ads for law firmsThe real reason most law firms lose cases...
2025-12-2242 minBright CommerceADA Compliance for Websites | Bright Commerce Podcast EP 20Getting sued over website accessibility isn't just a big brand problem anymore. Small businesses, local service providers, and ecommerce stores are getting hit with demand letters and lawsuits at record rates, especially in Florida, New York, and California.
In this episode, we sit down with Colin Hickey from accessiBe to break down everything you need to know about ADA compliance: what it actually means, why lawsuits are spiking, and how to protect your business before you end up in legal hot water.
What We Cover:
The fundamental difference between ADA compliance and accessibility (and w...
2025-12-0147 minBright CommerceExploring Marketing Funnels That Actually Work | Bright Commerce Podcast EP 19Struggling to get traffic and conversions for your e-commerce store?
In this episode, we break down the marketing strategies that actually work in 2025. Join hosts Carlos Caneja and Judd Dunagan as they sit down with Austin Lovvorn, CEO of Orange Carrot Media, to discuss proven tactics for driving traffic, optimizing conversions, and tracking what really matters.
What You'll Learn:
Understanding the marketing funnel (top, middle, and bottom)Push vs. Pull marketing strategies.TikTok advertising: Who it's for and how to leverage itMeta (Facebook/Instagram) marketing: Still...
2025-11-1745 minBright CommerceWoo Performance: How to Get the Most Out of Your WooCommerce Website EP 18Is Your WooCommerce Site Costing You Sales?
Every second counts in e-commerce. In this episode of Bright Commerce, Judd Dunnanga and Carlos Caneja discuss the exact strategies for optimizing your WooCommerce store for maximum speed, better conversions, and higher search rankings.
What You'll Learn:
Why managed hosting is non-negotiable for serious storesHow to choose lightweight themes and builders that actually performImage optimization tactics that don't sacrifice qualityPlugin hygiene strategies to eliminate bloatDatabase optimization and caching layers explainedCheck out speed optimization for better conversion ratesCore Web Vitals demystified (LCP, FI...
2025-10-2940 minBright CommerceHosting Decoded: Finding the Right Home for Your Website | Bright Commerce Podcast EP 17In this episode of Bright Commerce, we decode the world of web hosting from shared to serverless so you can choose the proper foundation for performance, security, and scalability.
What you’ll learn:
Shared Hosting – what it is, pros, cons, who it’s for, and when it failsVPS Hosting – how virtualization splits resources and when to upgradeDedicated Hosting – full control, top performance, and enterprise use casesCloud Hosting – scalable, flexible, and built for modern workloadsManaged WordPress Hosting – optimized speed, security, and support for WordPress / WooCommerceColocation Hosting – owning your hardware while renting data-center reliabilitySpecialized E-Commerce Hosting – PCI, CDN, and why it drives...
2025-10-0947 minBright CommerceE-commerce Security in 2025: Protecting Your Store & Customers | Bright Commerce Podcast EP 16In 2024, online fraud cost retailers over $40 billion, and small to mid-sized businesses are the easiest targets. In this episode, Carlos and Judd break down the current threat landscape, share practical security steps you can implement today, and explore balancing protection with user experience.
What You'll Learn:
The most significant security threats facing e-commerce stores in 2025 (carding attacks, account takeovers, promo abuse, ransomware)How compliance regulations like PCI, GDPR, and CCPA impact your businessWhy trust signals at checkout directly impact conversion ratesPractical steps to secure your store: managed hosting, firewalls, 2FA, and plugin updatesHow to implement invisible...
2025-10-0239 minBright CommerceSEO in the Age of AI: LLMs, Search & Agentic AI | Bright Commerce Podcast EP 15AI has completely changed how people search — and now, it’s beginning to change how they buy. In this episode of Bright Commerce, Judd Dunagan and Carlos Caneja sit down with Brian Seaman from GoBeyond SEO to unpack how AI, LLMs, and agentic systems are reshaping the future of SEO and digital marketing.
What you’ll learn in this episode:
How generative AI (ChatGPT, Gemini, Perplexity, Claude) is shifting search away from “10 blue links”What Google’s Search Generative Experience (SGE) means for SEO and ranking signalsWhy old SEO tactics are dying and how conversational, intent-driven content wins...
2025-09-1549 minBright CommerceServer-Side Tracking: Why Your Website Needs It in 2025 | Bright Commerce Podcast EP 14Server-side tracking isn’t just a “nice to have”; it’s the difference between making informed marketing decisions and wasting money on ads that don’t convert. In this episode, we break down what it is, why it matters in 2025, and how you can start using it today.
What you’ll learn in this episode:
Why browser-side tracking is failing (privacy laws, ad blockers, OS restrictions)How server-side tracking actually worksWhy do many agencies avoid implementing itThe real gains: 20–40% more conversions, better ROAS, and stronger retargetingHow to confirm if your setup is done rightWhere to find trusted guides...
2025-09-0424 minBright CommerceRepeat Buyers & Customer Loyalty | Bright Commerce Podcast EP 13In this website edition of Bright Commerce, we break down how your store itself can become a loyalty engine. From personalized experiences to loyalty programs baked into your site, you’ll learn how to turn first-time shoppers into lifelong customers without spending a dime on ads.
You will learn:
Why Repeat Buyers Start with Your SiteHow personalized greetings, re-order buttons, and account history can boost repeat purchases.Building Trust with DesignWhy mobile-first design, brand consistency, and visible security signals keep customers coming back.On-Site Loyalty Program IntegrationHow to...
2025-08-211h 01Bright CommerceLatest AI Tools Podcast Expert Briefing | Bright Commerce Podcast EP 12In this 1-hour expert briefing, Judd and Carlos cover the latest AI breakthroughs shaping 2025. From coding models like Claude 4 and GPT-4.1 to creative leaders like Midjourney V7 and RunwayML Gen-3, we break down what is worth your time, budget, and attention.
You will learn:
Which AI coding models are leading in speed, accuracy, and usabilityThe best tools for building apps, UIs, and websites in record timeHow creative AI is redefining image and video generationWhere AI voice agents and cloning are making the biggest impactWhich emerging AI technologies will change the game in the next 12...
2025-08-051h 13Bright CommerceWooCommerce Grows Up: What 10.0 Changes | Bright Commerce Podcast EP 11WooCommerce 10.0 is here, and it’s not just another version bump. In this episode, we explore the major changes transforming the Woo ecosystem, from significant accessibility upgrades to the growing influence of block-based checkout.
We’ll explore how these updates impact developers, store owners, and agencies that navigate plugin-heavy builds. Additionally, we explore how WooCommerce is moving toward a more scalable, SaaS-like, and accessible future.
Topics Covered:
→ Accessibility as a competitive edge (not just compliance)
→ Block-based checkout vs traditional workflows
→Performance improvements for large stores
→Develop...
2025-07-1958 minBright CommercePodcast Itinerary: “Scaling Solo: The Journey from One-Man Band to Orchestrating a TeamBright Commerce Podcast, where we dive headfirst into the ever-evolving world of founderism, web development, and digital marketing.
"I can do it all myself." Sound familiar? Many solopreneurs and consultants hit a wall where being "too good" solo becomes the bottleneck. But when is it time to scale, and how do you build a team without losing client trust or your sanity?
In this hard-hitting episode, we break down the reality of scaling from solo to team in 2025. From managing client expectations to documenting your "magic" into systems, we're giving you the roadmap to grow...
2025-07-101h 18Bright CommerceHow to Turn Browsers into Buyers | CRO Tips for eCommerce | Bright Commerce Podcast EP 9Ready to boost your online store’s revenue without spending more on ads? In this episode, we break down conversion rate optimization (CRO) for e-commerce, which explains how to turn casual visitors into paying customers. You’ll learn:
What CRO means for your bottom lineWhere to start: Product pages, checkout flow, navigation, and moreProven best practices & quick wins (A/B testing, urgency, mobile optimization)Key metrics to track successEssential tools to power up your CRO strategyCommon mistakes to avoidReal-world CRO case studies that made a big impact
You can also watch at: https://brightcommerce.io
2025-06-2447 minBright CommerceIs SEO Dead in 2025? What’s Still Working and What’s a Waste of Time | Bright Commerce Podcast EP 8Bright Commerce Podcast, where we dive headfirst into the ever-evolving world of founderism, web development, and digital marketing,
“SEO is dead.” Heard that one lately? It feels like the game has changed between AI-generated summaries, zero-click searches, and Google's ever-evolving algorithm chaos. But is SEO really dead—or just different?
In this hard-hitting episode, we break down what’s happening in search in 2025. From what’s working on the front lines to what’s been left in the dust, we’re giving you the clarity your business needs to move forward confidently.
🔥 What You’ll Learn:...
2025-06-1647 minBright CommerceShopify vs WooCommerce: Which Is Better for Your Business in 2025? | Bright Commerce Podcast EP 6In this episode of the Bright Commerce Podcast, we explore the battle between Shopify and WooCommerce in 2025. Which platform is better for e-commerce entrepreneurs, small business owners, and developers?
We compare pricing, scalability, ease of use, customization, and ecosystem support to help you choose.
Don’t forget to like, comment, and subscribe for more episodes on web development, eCommerce strategy, and digital marketing.
Helpful Resources:
- Shopify: https://www.shopify.com/
- WooCommerce: https://woocommerce.com/
Listen to the podcast on Spotify, Apple Podcasts, and more:
...
2025-06-161h 09Bright CommerceDiscussion on Fixing & Maintaining Failing WooCommerce Websites | Bright Commerce Podcast EP 7Your WooCommerce store isn’t broken—yet. But are sales tanking, carts getting abandoned, or traffic dropping off a cliff?
In this episode of “How to Rescue a Failing WooCommerce Site,” we dive headfirst into the red flags, recovery tactics, and real-world success stories that every web agency needs in their arsenal.
🎬 Segments Covered:
Spotting Trouble Early: Performance killers, UX fails, and checkout disasters.The Diagnostic Deep Dive: What tools and audits matter.Case Studies in the Wild: From bloated plugins to mobile mayhem—we fixed it.Client Buy-In & Communication: How to sell a fix without s...
2025-06-161h 05Bright CommerceMigrations and Staging for WordPress | Bright Commerce Podcast EP 5Whether you're moving from one platform to another (e.g., Wix to WordPress, Shopify to WooCommerce) or preparing to roll out major site updates, this episode is packed with **best practices, tools, and real-world tips** to avoid downtime and SEO loss.
What We Cover:
What is a staging environment and why does it matter How to safely migrate a site without breaking it Hosting options for staging. Avoiding common SEO and performance pitfalls How Bright Vessel handles complex migrations
2025-05-2530 minBright CommerceMastering Development & Launch - Bright Commerce Podcast EP 4Welcome to Part 4 of our website development series! This episode delves into the critical stages of building, testing, and launching a website, ensuring a seamless transition from strategy to reality.
Suppose you've ever wondered how to select the right technology, manage development pitfalls like scope creep, and confidently move through quality assurance and launch phases. In that case, this episode is packed with insights just for you.
Our expert panel will walk you through:
Choosing the Right Platform and Technology Stack – Evaluating options based on your business goals and technical needs.
Ri...
2025-05-2552 min
FSAcastEpisode 129: Week 4 Legislative Recap with Senator Colleen BurtonIn this episode, FSA provides a Week 4 legislative recap and then sits down with Senator Colleen Burton (District 12) to discuss her important work in protecting children with strong new legislation on hemp products (SB 438) as well as the enjoyment of representing the great citizens of Polk County…to include Sheriff Grady Judd!
2025-03-2730 minBright CommerceWeb Application Design Breakdown - Episode I - Part 3 - DesignWelcome to "Design Unveiled," the podcast that peels back the curtain on the fascinating world of design projects. If you're passionate about all things design, from graphic and web design to interior and industrial design, you're in the right place.
Join us as we dive deep into the creative process, exploring the artistry and innovation that shape our world. Our episodes feature in-depth discussions with talented designers, industry experts, and creative visionaries who share their insights, experiences, and behind-the-scenes stories.
2023-11-0936 minBright CommerceWeb Application Design Breakdown - Episode 1 - Part 2 - StrategyIn this podcast, we will talk about how to define goals for your project and break things down by an SOW, Estimate, Tools, and more.
2023-09-2759 minBright CommerceWeb Application Design Breakdown - Episode 1 - Part 1 - DiscoveryWe are chatting today about how we handle and work with clients for the discovery phase of a project. Learn about some of the pitfalls and best practices you should look out for.
2023-08-2520 min