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Showing episodes and shows of
Judy Murdoch
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Marketing Root Work Podcast
Creating Results-based Content with Judi Harrington
Send a textIf you create results-focused content it can feel pretty daunting. Not only are you trying to get information across, you are also hoping to engage your readers, reinforce your brand, and inspire action.In my our conversation with author and entrepreneur Judi Harrington, Judi shares lots of practical advice for turning dry, technical content into persuasive writing that your audience will enjoy reading and will act on.Learn more about Judi Harrington on her Substack, Judi 411.If you find the Marketing Root Work podcast valuable, please become a...
2026-02-16
37 min
Marketing Root Work Podcast
Is Awkwardness a Superpower?
Send us a textIf you had told me my social awkwardness was a superpower when I was a teenager, no way would I have believed you.But ...The evidence says, yes, actually, people value my awkwardness. Why?Because my devoted fans say that they like how authentic I am. They feel they have permission to be their messy human selves with me and that's such a relief in business situations!Here's what I learned about appreciating what I consider one of my biggest liabilities.If you...
2026-02-09
06 min
Marketing Root Work Podcast
Our Messy Relationship with Money & Stuff - A thoughtful conversation with author Deidre Woollard
Send us a textI’m a big fan of Deidre Woollard, Substack author of The Money Library. It’s hard to put Deidre’s work in a single category. What I enjoy most about her work is the way in which she navigates the very human tension between capitalism and what it means to be a thinking, caring human being.As the owner of a small business I am constantly navigating the uncomfortable middle ground between my profit imperative and my desire to make a positive difference. This conversation will give you some go...
2026-02-02
41 min
Marketing Root Work Podcast
Creating an Offer that Inspires "Yes" - The Customer-Focused Offer
Send us a textI don't know about you but I experienced 2025 as an exhausting year. Clients and community members told me they were feeling a lot of stress and economic uncertainty. As a result they were being more cautious about saying "yes" to the offers they received unless there was a clear benefit.When I get an email offer or read an offer online and the offer is filled with graphics and complicated sections, my brain just turns off. I barely get past the first paragraph and I'm gone.It's sad that...
2026-01-26
13 min
Marketing Root Work Podcast
When Just Thinking About Promoting Your Book is Exhausting
Send us a textIn this podcast conversation, coach and author, Barb Hubbard shares her journey writing and publishing her book, Quit Chasing Squirrels. Barb’s book is quite successful. AND rather than jumping into creating offers and non-stop promotion, Barb learned she needed rest and self-care before she was ready to use her book for growing her coaching practice.Barb's website: https://barbhubbardcoaching.com/If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market the...
2026-01-19
17 min
Marketing Root Work Podcast
Why Clients Pay to Work with Me - My Surprising Superpowers
Send us a textLast year I took on a project to interview clients and stakeholders because I realized that what powers word of mouth marketing, referrals in particular, is what clients say about us.I felt I couldn’t in good conscience ask you to ask your clients why they refer you if I didn’t do the work myself.My integrity as a business coach comes from my own experiences; my willingness to do the difficult, sometimes scary work.In this podcast I share what I learned and how you...
2026-01-12
09 min
Marketing Root Work Podcast
Owning Your Value - The Client Enrollment Process
Send us a textOne of the trickiest challenges I deal with is fully owning my value as a coach.This shows up in my conversations with perspective clients. Especially when it comes to sharing what I charge and what clients can expect regarding outcomes.This is a part of myself that keeps saying Really? Can you actually charge people that much?When Harrison Moore offered me a free coaching session I heard no confusion when he explained the value of the gifted session. He was absolutely clear that what he...
2026-01-05
46 min
Marketing Root Work Podcast
Creativity is a Business Superpower
Send us a textA problem I struggled with this year was trying to figure out how to connect with my right-fit clients and stakeholders. It was a problem that I kept circling around like a kind of doom loop. Finally, I stopped because when I'm stuck in a doom loop it means something needs to change: I need to do more research or I need to think about the issue more expansively or something else.I did more research, I talked to clients and stakeholders, and I gave myself space to...
2025-12-22
07 min
Marketing Root Work Podcast
Creating Events that Grow Your Business
Send us a textOne of the most effective ways to promote your business is to offer events: workshops, classes, and networking opportunities to name a few.But not all events are created equal. To learn more about what goes into creating memorable, transformative events, I spoke with Heather Black, a speaking strategist and event expert.Heather has spent years learning what it takes to create successful, profitable events. In our conversation, she shares her success strategies many of which you can put into practice for your own events.I...
2025-12-15
34 min
Marketing Root Work Podcast
Success is About Failing BETTER!
Send us a textPainful though it is, failure is really a business owner’s best teacher if you frame your failures in a way that allows you to fail forward. In this episode I talk about six ways you can reframe failure and use failure as a springboard to success.Not saying that you'll ever enjoy failing. You're human. But at least you'll learn to think of failure more as a useful teacher that helps you succeed with more wisdom.If you find the Marketing Root Work podcast valuable, please bec...
2025-12-08
09 min
Finding Your Bliss
Kate Campbell
On this episode of Finding Your Bliss, Celebrity Interviewer and Bliss Coach Judy Librach is joined by musician, actress, filmmaker, pilot and Executive Producer of Trailblazing Talks with Dini Petty, the amazing Kate Campbell. Kate Campbell is an award-winning filmmaker, international actor and vocalist. Appearing in the Oscar-nominated film Gone Girl, and earning a Maverick Movie Award Nomination for her role in Badsville, directed by April Mullen, Kate recently portrayed prosecutor Jamie Glenway in the fourth season of the CBS series In the Dark, starred as Trudy Cromwell in the Bell Fibe TV series, BIKE, and played Edith Wharton in...
2025-12-06
56 min
Marketing Root Work Podcast
Are You Making it Hard for People to Say "Yes"? - Blyth Ellsworth explains how you're losing prospects
Send us a textIf I asked you whether you intentionally made it difficult for people to say yes to your offers, you would be shocked.Of course you don’t! You want to make it as easy as possible!Ah, but what you don’t know can hurt you. More specifically there are dozens of hidden choke points people encounter that cause them to ignore your offers.My podcast guest, Blyth Ellsworth shines a gentle light on those “friction points” and offers clear, actionable steps for finding and removing them. Beca...
2025-12-01
41 min
Marketing Root Work Podcast
What Do You Want to Create? Stop Grinding Through Endless Problems and Create What You Really Want!
Send us a textIf there were only one question I could ask heart-centered business owners it would be this:What do you really want to create?Assuming it were absolutely possible.I love this question because it immediately blows past all the obstacles and things we don't want and shifts our focus on something wonderful; what we DO want.In this episode I talk about why a problem-focus doesn't get us what we want, what does get us what we want, and I offer you a fun exercise...
2025-11-24
06 min
The Fitness of Business with Leslie Boyce
Leverage Your Network: They're Your Strongest Spotters
Your network isn't just nice to have — it's your belay partner in business. The higher you climb, the more you need people you trust holding the rope.In this episode, I sit down with Judy Murdoch, founder of Marketing Root Work, who specializes in helping transformation-focused small business owners connect with their ideal clients through word-of-mouth and referral marketing.Judy doesn't just cover the nuts and bolts of marketing — she helps entrepreneurs tackle what she calls "shadow gremlins": the scary stories and limiting beliefs that get between you and the...
2025-11-18
52 min
Marketing Root Work Podcast
Owning a Business is a Hero's Journey - A Candid Conversation with Business Coach Leslie Boyce
Send us a textI often tell people that owning a business is a hero’s journey. Nothing is going to stretch you and push your buttons more than the daily adventures of running a business. Leslie Boyce knows this better than most people. Over the course of her career Leslie has been a cabaret performer, owner of a local gym, and is now a business coach who helps women business owners get unstuck and level up their game.In this conversation Leslie and I discussed the challenges of business ownership, her experiences coa...
2025-11-17
41 min
Marketing Root Work Podcast
Igniting Your Marketing Mojo - How to speak to the real reason people want to hire you
Send us a textSomething I think a lot about (too much perhaps) is getting to the reasons people choose us. There are always going to be a lot of people who are doing work that is similar to what we do. There are always going to be people who promise the same outcomes.And yet our client choose to specifically work with us. For lack of a better word I’m calling this our marketing mojo. Here’s my experience helping a client identify their marketing mojo and how I helped them begin...
2025-11-10
09 min
Marketing Root Work Podcast
How to Fully Embody the Value of What You Do - Interview with Coach Harrison Moore
Send us a textCoaching is largely process-driven similar to therapy and although our clients receive real benefits, those benefits can be subtle and hard to articulate.For this reason I often find myself reluctant to ask people to pay me. Or when prospective clients push back on the price I quote, I cave pretty quickly.From the many conversations I’ve had with coaches, this is a common challenge.It’s also a common challenge for other process-centric professions: creative services, healing services, therapy and consulting just to name a few...
2025-11-03
50 min
Marketing Root Work Podcast
Referral Marketing for Misfits - Go ahead fly your freak flag!
Send a textIf you do fantastic work and help clients get results no one cares if you're a misfit.It’s such a relief to know you can be yourself, fly your freak flag (if you so choose) and do what you do well in the way you do it. If you have devoted fans they will be delighted to send more clients and customers your way because it feels good to tell people about someone who does great work. Period.If you find the Marketing Root Work podcast valuable, please become a...
2025-10-27
04 min
Marketing Root Work Podcast
Want to receive more referrals? Consider being a great referral source!
Send us a textWhen you are a great, trusted referral source, you have two very powerful social contracts working in your favor:You get to be a kind of "rock star" to your peers (you know about a great resource your peers don't yet know about).When you give a referral the business to whom you give the referral very much wants to return the favor. Reciprocity is a powerful persuasive incentive for people.In this podcast I share why reciprocity is so powerful and how it benefits you when you give referrals; in...
2025-10-20
07 min
Marketing Root Work Podcast
How Life Challenges Can Become Our Best Business Inspiration
Send us a textMost of us think of life challenges as obstacles to creating a successful business.What if instead your challenge became a springboard to creating something instead?When she was diagnosed with a brain tumor, Cheyenne Dorsagno decided to use her experience to create an entirely new business so she could help others who are facing their death.Cheyenne’s experience is a true hero’s journey and we had a wonderful, inspiring conversation.Note: To connect with Cheyenne, email her outneighborhood23@gmail.com .
2025-10-13
34 min
Marketing Root Work Podcast
The Business Task I Keep Putting Off (I'd Rather Do My Taxes)
Send us a textThis is really embarrassing for a me to admit as a marketing professional.I have a very hard time handling the praise people give me and my work.It's not a simple issue either. I can't think or talk myself out of this issue.Perhaps you can relate? Or there's something else that makes success hard for you to own?In this podcast I talk about my journey and what I'm doing to create an identity that can embrace success. Time to leave m...
2025-10-06
08 min
Marketing Root Work Podcast
Creating a Successful Business; A Small Mindset Shift Made All the Difference
Send us a textIt might surprise you (it surprised me) that we choose the role of victim a lot more than we realize. It's quite normal to wish we could just win the lottery and all our problems would be solved. It's normal to want to be saved by a big, cool person in our field; it's normal to assumed we're doomed (unless we're saved); it's normal to blame evil forces in the world. If you're human you do these things. I do.The problem is that staying stuck in a victim r...
2025-09-22
08 min
Marketing Root Work Podcast
How to Overcome Scarcity Mindset
Send us a textNothing kicks my butt (and perhaps yours as well) than looking at my business numbers. When the numbers aren’t what you want all kinds of negative emotions come up.But finances and the numbers are an extremely important part of owning a business. Your reluctance to look at the numbers has a negative impact on all parts of your business health!To help me sort this out, I talked with Hailey Fernelius. Hailey is a bookkeeper and somatic money coach for entrepreneurs. Her area of expertise is helping cl...
2025-09-22
30 min
Judging Judy | snarky Judge Judy comedy podcast
Judging Judy Ep. 2 - NIGHTMARE on the Dan Ryan Expressway | comedy podcast
Is Dolly going to RUIN CHRISTMAS? This limo ride might just do it. Todd and his family just wanted a night out on the town in Chicago. A little dinner, a little show -- but Dolly had different plans! Did she hoodwink Todd by bringing the wrong limo? Was the Notre Dame limo more like the Georgia Tech limo? Todd certainly wasn't happy. But that doesn't mean Judge Judy will rule in his favor!Case 2 is awfully sordid -- it involves a jilted lover who has gripes with his ex! He fixed her car and paid for the parts...
2025-09-15
30 min
Judging Judy | the world's top fake courtroom comedy podcast
Judging Judy Ep. 2 - NIGHTMARE on the Dan Ryan Expressway | comedy podcast
Is Dolly going to RUIN CHRISTMAS? This limo ride might just do it. Todd and his family just wanted a night out on the town in Chicago. A little dinner, a little show -- but Dolly had different plans! Did she hoodwink Todd by bringing the wrong limo? Was the Notre Dame limo more like the Georgia Tech limo? Todd certainly wasn't happy. But that doesn't mean Judge Judy will rule in his favor!Case 2 is awfully sordid -- it involves a jilted lover who has gripes with his ex! He fixed her car...
2025-09-15
30 min
Marketing Root Work Podcast
How Humor and Storytelling Inspires Audience Action - An Interview with Emily McGregor of Penguin Cat
Send a textIf you're like many service-based business owners I talk with, finding ways to stand out to your right-fit clients is always a challenge.I had a great conversation with Emily McGregor of PenguinCat Creative about how her agency uses humor and storytelling to create unique marketing that gets attention and conversions.Want to find out what "Mullet Marketing" is? You'll have to listen to find out!If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way...
2025-09-15
22 min
Marketing Root Work Podcast
Finding Right-fit Clients in a Chaotic Market Place
Send a textWe know at a gut level that there are right-fit clients “out there”; people for whom if they just knew we existed would be thrilled to hire us.And at the same time it feels very, very challenging to stand out in this very noisy, cluttered virtual marketplace in which there are so many people making claims similar to ours.How do our right-fit clients find us? How do we find them?There is an invisible marketplace that doesn’t exist on social media. Search bots can’t find thi...
2025-09-08
09 min
Marketing Root Work Podcast
Is Fear of Success Getting in Your Way? If Yes Here's How to Address It.
Send a textIt seems absurd that anyone would fear success. As small business owners everything we do is in service to creating sustainable business which empower others.And yet I, myself, often experience episodes of pure panic when someone says “yes” or when a Substack post gets an enthusiastic review. Seriously, I’ve yet to read a positive testimonial written by one of my clients! Fortunately I had the opportunity to interview Laura Gates-Lupton, a self-described “Financial Feminist”, about how she sees fear of success show up in clients and how she helps them...
2025-09-01
29 min
Marketing Root Work Podcast
Small Business Ownership is an Adventure - Embrace It!
Send us a textThere are influencers out there who will tell you owning a business is a no-brainer. Just enroll in their $25,000 course and the money will roll in while you sip cocktails on the beach.The money is rolling for them. The money will not be rolling in for you.Small business ownership is the essence of adventure. Owning a small business is confusing, uncomfortable, and risky as is any true adventure. It is not a vicarious, entertaining adventure like reading the Hobbit. YOU are Bilbo entering Mirkwood Forest. I...
2025-08-25
09 min
Marketing Root Work Podcast
Creating Courses that Grow Your Business
Send us a textIf you’ve been in the entrepreneurial realm for more than a nano-second, you’ve no doubt heard the seductive promises of passive revenue. Write a book or create a course and your evergreen content is out there for millions of eager people to buy. You can lay on a beach in some tropical paradise and the money will roll in like magic.Ah that it would be so!This week I spoke with Dr. Catrina Mitchum, founder of Catrina Mitchum Learning Design about what it really takes...
2025-08-18
23 min
Marketing Root Work Podcast
Integrity is a Small Business Super Power (and Being Out of Integrity Creates Big Problems)
Send us a textWe don't talk much about integrity in small business circles. This is probably because integrity can smack of moral judgement.But integrity is actually about how we show up for ourselves and for our values. When we get out of integrity, we create messy, avoidable problems for ourselves and our business.In this podcast I share how I was out of integrity with a particular business situation and what I did to get back into integrity.Restoring integrity is not comfortable but our business work so much...
2025-08-11
11 min
Marketing Root Work Podcast
How to Get Out of Your Own Way So You Can Make a Real Difference
Send us a textI probably don't have to tell you that we can be our own worst enemies when it comes to creating a sustainable business that makes a difference.Shadow gremlins, scary stories, old insecurities all conspire to keep you small, invisible...and safe.A strong resilient "root system" is the key to creating the business and difference you desire in the world. Here I share the experience and practices I use to keep my own root system strong.We live in a world that feels like it is...
2025-08-04
07 min
Marketing Root Work Podcast
Getting to Yes with More Ease
Send us a textA common concern I hear from small business owners is the amount of time and effort it takes to enroll a right-fit client. Boy do I understand! On average I need have discovery calls with 10 interested people in order to sign someone up for my one on one coaching package. That's a lot of conversations to have.Fortunately, it CAN be easier. I share my primary strategy which boosts my conversion rate from 10% to 50% +.If you find the Marketing Root Work podcast valuable, please become a subscriber!
2025-07-28
08 min
Marketing Root Work Podcast
Growing Your Business as a Summit Speaker
Send us a textThere are virtual summits for every imaginable profession and business focus. Perhaps you've attended a few?Speaking at a summit, like speaking at a live event, can be a great way to share your expertise, gain recognition, and cultivate win-win relationships.Suzanne Culberg (20 + speaking engagements at summits) shares her experience and wisdom with me. In our conversation we discussed:Ways in which you may be asked to present at summits.How to identify summits that are in alignment with your business values.Benefits of summit speaking as well...
2025-07-21
19 min
Marketing Root Work Podcast
Cutting Through Marketplace Noise (so your ideal clients find you)
Send us a textAs a small business owner you know how noisy and cluttered the marketplace feels. It can feel so difficult to make sure your ideal clients hear YOUR message!It's not enough to be different. You need to be distinctive: different in a way your people care about.In this podcast I talk about my process for creating a provocative, distinctive message that cuts through the clutter and resonates with my ideal people in a way that inspires action.If you find the Marketing Root Work podcast valuable...
2025-07-14
09 min
Marketing Root Work Podcast
Effective Word of Mouth Marketing is All About Follow-up
Send a textThere are a lot of bright, shiny things we're told we must have when it comes to business marketing: a cool website, lots of social media engagement, an awesome logo, a podcast, etc. etc.All of these help make us visible to potential clients and that's great. But without more direct contact over time, we will fail to create the trust and rapport people need in order to hire us.In this podcast I share what I'm doing in my own business to nurture and cultivate business relationships....
2025-07-07
08 min
Marketing Root Work Podcast
Cultivating Your Referral Network with Suzanne Culberg
Send a textWhen it comes to word of mouth marketing and referrals, one of most common questions people have is: How do I keep in touch with people in a way that doesn’t feel icky and transactional?To answer this question, I talked with Suzanne Culberg who has a very manageable process for keeping in touch with business contacts. I like Suzanne’s approach because it is human, intuitive and effective.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to ch...
2025-06-30
30 min
Marketing Root Work Podcast
Runnin' Wild - You can't be an effective business owner when you're a burned out crispy critter
Send a textI deliberately chose not to record a podcast the week I was on vacation. The fact that I fully owned my decision and didn't feel freaked out was a business win.In this episode I share how my attitude and practice around play and resting have changed over the years. And how I've learned to honor my need for rest before I turn into a burned out crispy critter.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the...
2025-06-23
07 min
Marketing Root Work Podcast
AI Will Not Replace the Content You Create - But You May Need to Get Out of Your Comfort Zone
Send a textI do not believe AI will put all content creators out of business.However, lot of content creators are stressed out because they’re worried about being replaced.As result they are more cautious about what they create because they don’t want to unnecessarily offend people. They don’t want to lose readers.The delicious irony is when we are more cautious, our content become a lot more bland, like something anyone could create; like the stuff AI creates.The challenge for all of us is to...
2025-06-09
08 min
Marketing Root Work Podcast
The Most Effective Marketing You're (Probably) Avoiding
Send a textA recent survey showed most small business owners think referrals and recommendations are the best way to connect with their ideal clients.And yet, conversations I've had with these business owners reveals despite the benefits of word of mouth marketing, they tend not to put much time and effort into tending referrals.There are good reasons people avoid word of mouth marketing: it takes time, feels icky (leads groups), and no one wants to ask people for support.I share some strategies I use to make word of...
2025-06-02
11 min
Marketing Root Work Podcast
Inky the Cat - A Business Fable for Cats and Cat-like Humans
Send us a textLike a lot of small business owner, I've hired my share of expensive business coaches who promised me they'd help me build a six-figure practice in record time. The problem was, their amazing method worked for people like them, people who loved to sell and promote themselves. I would say what works for dogs (people who love to sell) doesn't work for cats (people who would rather crawl on broken glass than sell).Inky the Cat is my humorous take on this experience. Enjoy!If you find t...
2025-05-26
14 min
Marketing Root Work Podcast
How to Talk About What You Do (So You Attract Ideal Clients)
Send us a textIf you're a heart-centered, mission-focused small business owner, it can be challenging to talk about what you do in a way that is clear, concise, and memorable.This is one of the biggest concerns I hear from the people I work with.And there is a lot of bad advice suggesting you create what is basically an elevator speech when you answer the question "What do you do?"Please resist this advice.A response that attracts ideal clients and elicits a "yes" is one that...
2025-05-19
11 min
Marketing Root Work Podcast
Apologizing is a Marketing Skill
Send us a textIt's strange to me that we rarely talk about the importance of managing conflict as a marketing skill. After all, if marketing is about cultivating trust-based business relationships, addressing conflict seems more than a little important.Here is how I handle (or avoid mishandling) inevitable conflicts and misunderstandings in a way that is in integrity for me and my business.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s...
2025-05-12
08 min
Marketing Root Work Podcast
Marketing Phrases to Send on a Nice Long Vacation
Send us a textThere are marketing phrases that are considered the "standard" for describing a particular activity that make my stomach clench.One example is the term "Lead Magnet" which describes giving something valuable away in exchange for the person's email address.I don't mind the idea behind the term, lead magnet. It's a great way to begin cultivating a relationship with people who might benefit from your services.What bugs me is the term "Lead Magnet" is subtly dehumanizing and makes it sound like we need to use a...
2025-05-05
06 min
Marketing Root Work Podcast
Word of Mouth Marketing 101
Send us a textToday I’m sharing a recent talk I gave to a community of women business owners.Topics I cover are:What makes word of mouth marketing so powerful.Why we don’t get as many referrals as we expect (when we know we have devoted fans)The six steps you need to put into place to open your flow of right-fit referralsThe reason we don’t pay people to send us referrals (and what to do instead)How to take care of ourselves, our hearts and spirits (because word of mouth...
2025-04-28
43 min
Marketing Root Work Podcast
Marketing that Doesn't Shrivel Your Soul
Send us a textYes, you can find marketing activities you actually enjoy and create great results.Here's my story of how I stopped doing marketing I hated to marketing I genuinely love.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.
2025-04-21
06 min
Marketing Root Work Podcast
The Magic of Your Environments
Send us a textOur culture tells us our success is all about pushing and striving. It's all on us and our individual effort.But this ignores the incredibly powerful effects that our environments have on us.Humans beings are highly sensitive and quickly adapt to the environments that surround us. Why not design your environments so they bring out the very best in your and in your business?If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way...
2025-04-14
07 min
Marketing Root Work Podcast
Fear of Choosing a Niche!
Send us a textI know, the minute someone asks you who your idea clients are you immediately think of all the opportunities you'll lose by focusing on one or two different client types.And I know, it can be hard to choose and define a niche when your niche is based largely on intangibles such as a person's beliefs or values.Nonetheless, it's important you take steps to choose because the more clear your niche, the easier it is for people to refer right-fit clients your way!In this podcast...
2025-04-07
08 min
Marketing Root Work Podcast
Marketing in Uncertain Times
Send us a textDespite the economic uncertainty, people are still buying things. They are still buying services with less tangible outcomes. I know coaches and therapists and healers who are doing quite well in 2025. Truly.In fact, I’d argue that if you are offering deeply personal services to help and heal people they need what you offer even more.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to m...
2025-03-24
08 min
Marketing Root Work Podcast
How to Break Through the Clutter
Send us a textIf you are a heart-centered, mission-focused business owner, it can feel more than a little daunting to feel seen by the people who want what you offer.The online marketplace is cluttered and crazy. People who love to self-promote and deep-pocket corporations tend to get the most attention.Which is why (surprise, surprise) I encourage you to leave social media and Internet surfing, and look to your referral network. To reach out by phone or email (even snail mail) and deepen those relationships. These are the folks who will...
2025-03-17
06 min
Marketing Root Work Podcast
Using Public Speaking to Grow Your Business and Community
Send us a textWhen you think of public speaking what comes to mind?Maybe you think of motivational speakers who are killing it with massive audiences.My guest, Jenn Espinosa-Goswami, says those motivational speakers are just a tiny sliver of what is possible in public speaking.In fact, Jenn told me anyone who is interested can absolutely succeed as a public speaker. The trick is getting clear on your message, your audience and your comfort zone when it comes to venues and methods.Listen now to hear our...
2025-03-10
28 min
Marketing Root Work Podcast
Endorse Your Biggest Weakness (Yes! It really will make your marketing more effective)
Send us a text99% of the advice we hear is to endorse our strengths. That our strengths are business assets.HoweverI'm going to be a contrarian and suggest what you consider your greatest liability may in fact be your best marketing asset.I promise I'll make it all clear in today's podcast :-)If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I...
2025-02-25
08 min
Marketing Root Work Podcast
How to Find Your "Voice"
Send us a textIt's easy to get caught up in wanting to write in a certain "way." The way you think writers are "supposed" to write.Seriously, the world does not need more bland, over processed writing. AI is already doing an excellent job pumping lots of boring but useful information into the world. The world, in particular, your ideal clients, customers, and followers want your clear, caring, authentic human expression.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is...
2025-02-17
06 min
Marketing Root Work Podcast
How to Package Your Mojo
Send us a textOur "mojo" is what makes us distinct from the many other folks who offer similar products and services. AND it can be challenging to find words that capture the essence of our mojo.Which is why I'm a big fan of creating mojo products that capture not only what we do but the unique way in which we do our work! Here are my thoughts and some tips for packaging your mojo is ways that work for your business.If you find the Marketing Root Work podcast valuable, please...
2025-02-13
06 min
Marketing Root Work Podcast
You are Not a Commodity - Don't Market Yourself as if You are!!
Send us a textMost of the promotions we are exposed to are for consumer products and services. The biggest challenge in consumer marketing is how to make something that is not special seem special.If you are a heart-centered business owner this is not your problem You ARE special! Your marketing needs to communicate what make you distinctive to your ideal clients. You want to clearly tell them: I am the person you are looking for.You are not a can of peas. You are not a bottle of shampoo! Don't market...
2025-02-03
07 min
Marketing Root Work Podcast
30+ "I Appreciate You" Notes
Send us a textHow often does another person say to you "I appreciate you"? Probably not very often.It's not because people don't appreciate you. It's because in our relentlessly results-oriented culture, we rarely take a moment to pause and remember the people who are making a profound, positive difference in our lives.After my dad died I decided I needed to tell as many people as possible that I appreciated them. I sent 30+ notes and this experience changed me in obvious and not so obvious ways.Saying I Appreciate...
2025-01-27
06 min
Grow Your VA & OBM Business: Soulpreneur Scaling Stories
65. Marketing for People Who Hate Marketing: A Fresh Take on Word-of-Mouth Referral with Judy Murdoch
If social media feels overwhelming and traditional marketing strategies aren’t working for you, you’re going to love this conversation! In this episode, I sit down with Judy Murdoch, a Marketing Root Work Coach, to dive into word of mouth marketing, one of the most effective and overlooked ways to get consistent, high quality clients for your service based business.Judy breaks down the psychology of referrals, why people love recommending businesses, and how you can make it easy and natural for your clients and network to send dream clients your way. If you’re a VA, OB...
2025-01-27
35 min
Marketing Root Work Podcast
Who You "Be" is More Important than What you Do for Your Business
Send us a textThere are so many resources available telling us exactly what we need to do to have a successful business. And yet, there remains a very large gap between what most of us aspire to and where we actually are.In my experience, I first need to tend to my own stuff, to do my root work. Until I do, I can work my butt off and still may be doing the wrong things or if I'm doing the right things I'm not fully behind my actions.Regardless, I remain...
2025-01-13
08 min
Marketing Root Work Podcast
Rejected by the "Cool Kids" = Authenticity
Send us a textAs human beings we long to belong and be approved of by our peers. However, if you are someone who is mission-focused and wants to make a positive difference you are going to be criticized by some people. It simply comes with the territory.In 2025 I encourage you to take be your authentic self even though it may not feel comfortable. This is how you will attract your right fit people and find the communities where you experience REAL belonging.If you find the Marketing Root Work p...
2025-01-06
07 min
Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD
#1370 - Building Relationships, Not Just Clicks: Judy Murdoch on Marketing Rootwork and Paid Substack Success
Is it possible to market a business without relying on social media? Judy Murdoch, founder of Marketing Rootwork, thinks so. In this episode, we explore her approach to word-of-mouth and referral marketing for mission-driven entrepreneurs. Learn the key differences between organic, viral, and referral marketing, discover why trust-based relationships are at the heart of her strategy, and gain actionable tips on launching a paid subscription newsletter via Substack. If you're a writer or creator aiming to monetize your content, this conversation is packed with insights to help you connect with your audience authentically. To check...
2024-12-30
17 min
Marketing Root Work Podcast
When Referrals Go Bad
Send us a textEveryone loves when referrals work out but sometimes they don't.Here's what I learned as a client when a referral didn't go well. And how what i learned applies now as a business owner interested in making sure when I'm the one being referred that every goes well for all parties involved.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as...
2024-12-23
04 min
Marketing Root Work Podcast
100 Offers
Send us a textThere is a crazy myth in marketing world that the minute you launch a new product or service it will take off like gangbusters.This is a myth. It is B.S.It take time and experimentation to create sales momentum. It takes time to gain visibility and it takes time and creativity to come up with a compelling offer. This is the nature of selling things to human beings. Relationships just take time.It's for this reason that I'm going to do 100 Offers to come up...
2024-12-16
05 min
Marketing Root Work Podcast
The Money Show with Financial Feminist Laura Gates-Lupton
Send us a textAh money! You can't have a business without it and money tends to be an especially fraught issue for women. Even for women who are very successful entrepreneurs and business owners.In this episode, Laura offers her practical, compassionate perspective on how she helps and empowers women around asking for, earning, and having money.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I...
2024-12-09
26 min
Marketing Root Work Podcast
What Your People REALLY Want
Send us a textYou have a wonderful service or creation and you do your best to create marketing that speaks clearly to your right-fit people.Yet, not many people taking you up on your offer. What's going on?Here's one reason your offers may not be getting to "yes."If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as po...
2024-12-02
05 min
Marketing Root Work Podcast
The Biggest Marketing Mistake You Might Be Making
Send us a textWhen you are a heart-centered, mission-focused business owner who wants to make a positive difference, your first impulse is usually to share your solution. You want people to know "Hey, I can help you!"Unfortunately when you lead with your solution people tend not to keep reading. Here's why and here's what to do instead.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me th...
2024-11-25
06 min
Marketing Root Work Podcast
Does Your Marketing Reflect Your Mojo?
Send us a textIn our carefully curated, influencer-centric media world, people are hungry for being with "real" human beings. This shows up in our business relationships as well.Although it may feel challenging, your right-fit customers and clients really DO want to experience the "real" you. Your character assets AND liabilities are what make your mojo. When you show up fully in your marketing you make it much easier for people to find you. The people who love what you do in the way you do it.If you find t...
2024-11-18
04 min
The Inspired Choice
5 Mission-Driven Business Strategies You Won't Believe Work
Caroline Biesalski introduces the podcast "Inspired Choice Today" and features Judy Murdoch, who shares her expertise in marketing. The discussion contrasts word-of-mouth marketing with network marketing and explores strategies for generating customer referrals. Judy highlights non-conventional marketing techniques and emphasizes the importance of coaches and mentors in personal and professional growth. She shares her future goals and projects, along with ways to connect with her online. Judy concludes with insights on the importance of mutual benefit in business relationships. The episode wraps up with Caroline offering a free consultation to listeners. Meet Judy Murdoch Denver, CO, USA
2024-11-12
27 min
Marketing Root Work Podcast
Do You Really Need to Brand Yourself
Send us a textJust about everyone in the marketing world says, "Yes, absolutely!"But I disagree especially when you are the one showing up to promote and talk about your business. Here's why.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.
2024-11-04
08 min
Marketing Root Work Podcast
I Hate Selling Too!
Send us a textIf you're a mission-focused, heart-centered person like me sales is not your favorite part of having a business. You may like the relational part of business, nurturing relationships but asking for money, ugh.We don't have to be sleazy hard-driving salespeople but we do need to find a way to make peace with the idea of sales and the sales process.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and...
2024-10-28
05 min
Marketing Root Work Podcast
How Many Ways Can People Hang Out with You?
Send us a textOne of my favorite marketing ideas is to find ways to package your magic so that your right-fit clients and customers can benefit from what from your work and the unique style you bring to your work.All of us a vast amount of knowledge and expertise and each of us has a very unique way of expressing this and helping others. A great content product is one in which your ideal people can get real value at a price point and commitment level that works for them.If...
2024-10-21
08 min
Marketing Root Work Podcast
Transforming Our Problems into Opportunties
Send us a textHere's what this episode is not: I am not going to try to convince you to believe your way out of your situation. Nor am I going to suggest a million daily affirmations will enable you to manifest what you want.I'm am going to share a very practical way to articulate your problem in a way that empowers you rather than leaves you feeling stuck and doomed.This process helps me A LOT and if it helps me, it can help you as well. If you f...
2024-10-14
06 min
Marketing Root Work Podcast
The REAL Source of Our Power
Send us a textI spent much of my adult life trying to feel better about myself. To feel like, yes, I mattered and could make a difference using my gifts.But not matter what I tried from Course in Miracles to The Law of Attraction, nothing really shifted. Yes, my mind was all in and really wanted what was promised in these programs. My body was not buying it and until our bodies go along with the ideas we aren't fully on board.In this podcast I share what did work and...
2024-10-07
09 min
Marketing Root Work Podcast
Why Allowing People to Fail Empowers Them
Send us a textOne of the harder lessons I’ve learned is that sometimes the very best thing we can do is to allow people to fail.It is not our job to rescue clients and customers when they make less-than-ideal decisions. In fact, I’d argue when our motive is to rescue someone because we think they’re making a mistake, it’s all about us feeling good. It is not about empowering the other person.When a client fails and experiences negative consequences, it feels awful to me because I like my...
2024-09-29
08 min
Marketing Root Work Podcast
Are You Pushing Away Right Fit Clients and Customers?
Send us a textSmall businesses and solopreneurs often use marketing as a way to make themselves look good; like they've got it together and offer huge value.Ironically, this often has the effect of pushing people away. We're so focused on making ourselves look cool and amazing that we end up intimidating our audience; making them feel unsafe. The opposite of what we most desire!In this podcast, I talk about tendency to look amazing and leave our clients out of our messages and ways we can create more trust and safety...
2024-09-23
08 min
Marketing Root Work Podcast
Focus on the Yeses
Send us a textThere are a lot of dynamics, internal and external that suggest we should worry about the people who don't like/aren't interested in our creations and services. Unfortunately when we focus on the "no's" we stay small and invisible.To connect with the people who genuinely want our creations and services it's important we focus on the yeses regardless of the pressure to do otherwise.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business...
2024-09-16
05 min
The Nope Coach
How to Get More Clients: The Power of Referrals with Judy Murdoch
Suzanne and Judy Murdoch discuss effective strategies for generating client referrals. They explore the significance of word-of-mouth recommendations, sharing practical tips on how to foster natural and positive client referrals. They touch on best practices for asking clients for referrals, collaborating with business partners, and avoiding common mistakes in referral marketing. Tune in to discover how to cultivate relationships and grow your business through genuine and trust-based referrals. In this episode Suzanne and Judy discuss: The Importance of Referrals Organic Referrals in Action Encouraging Client Referrals Collaborative Partnerships Understanding Social...
2024-09-15
46 min
Marketing Root Work Podcast
Creating Win-Win Summits with Becky Lyter McCleery
Send us a textBecky Lyter McCleery has been creating and hosting summits for years. As a marketer I love how Becky's summits offer lots of visibility for experts, visibility for her own business, and value for the audience. I love when marketing creates visibility and value for everyone involved.Her summits are a win for all everyone involved. Summit speakers share valuable tips and advice and enlarge their audience, audience members receive lots of useful information for growing their businesses, and Becky offers a central point to receive this information and grows...
2024-09-09
18 min
Marketing Root Work Podcast
How to Remind People (But Not Be Annoying)
Send us a textWhen you email or post an offer or invitation, most people will ignore it or forget about it even if they are genuinely interested and would benefit by saying yes.This is because people are incredibly busy and usually pay attention only to the things that are calling the loudest for their immediate response.This means we, business owners, need to send reminders. Reminders increase the possibility that the people who want what you're offering will see and respond to your offer.We do, of course risk...
2024-09-02
08 min
Marketing Root Work Podcast
Marketing Root Work Podcast - Guest Reme Mancera - Your Story is Your Brand
Send us a textIn this podcast I talk with Reme Mancera, a strategist who specializes in helping her clients create "Personal Brand Stories."In today's noisy, cluttered marketplace it can feel daunting to create a brand identity that is distinctive let alone one that authentically reflects who you are. Reme uses a specific framework to lead clients through their stories then helps them turn these stories into brands and offers.Reme combines her warm and creativity with practical, strategic, smart business practices. She is a delight to be with!
2024-08-27
18 min
Marketing Root Work Podcast
Marketing Root Work Podcast - A Word of Mouth Marketing Success Story
Send us a textWe all think we know how word of mouth marketing works because it comes naturally to us. I think it's useful to share word of mouth marketing success stories because they bring how how word of mouth works and helps us understand how it can work for our business.My dad was a family dentist for over 40 years. He was an excellent dentist. He was also an excellent connector and introduced a lot of businesses with clients and customers. Here's one story.If you find the Marketing Root Work...
2024-08-19
04 min
Marketing Root Work Podcast
Making Peace with "Influencer Nation"
Send us a textTo become more visible and connect with more ideal people, I thought being a podcast guest was the way to go. Alas, I discovered it's hard to be a podcast guest when the podcasts that seem to be a "good fit" are steeped in "social influence style" and I strongly dislike this popular trend. Do I suck it up and pitch to podcasts even if I can't bear to listen to them? Do I remain trapped in obscurity? What to do?If you find the Marketing Root Work podcast valuable, please...
2024-08-12
07 min
Marketing Root Work Podcast
Should You Do What Makes You Miserable to Get Enough Money to Do What You Love?
Send us a textIn the world of entrepreneurs it's common to hear the advice "suck it up" and you'll be glad you did when you're making all that money, enjoying fame, etc. But is that true? Do we really have to do things that feel out of alignment with who we are to create what we want? Here's my experience and what I've learned.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to...
2024-08-05
09 min
Marketing Root Work Podcast
Authentic Beats Clever Every Time
Send us a textThere is so much advice out there showing us "how" our marketing should sound. And there are a lot of clever ideas out there telling us how we can be seen and stand out. In my experience, however, what our audience wants most is US; imperfect, a little messy but being who we really are. In this podcast I share my personal journey going from clever (and not very effective) to authentic, messy and far more effective when it comes to connecting with the people who want what I offer.If you find...
2024-07-25
06 min
Marketing Root Work Podcast
What Does Your Inner Critic Really Want? You'd be Surprised.
Send us a textWe tend to think of our inner critic as a kind of "touch love" coach who just wants us to be our best self. But after having a little chat with my own inner critic I learned that, no, what she really wants is to keep me safe as a respected member of the tribe. So how do we help this fierce mama bear back down so we can move forward?If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way...
2024-07-22
08 min
Marketing Root Work Podcast
Help People Send You More Client
Send us a textIt feels really good to refer people to someone who does good work. Really! People love to send referrals. However, it's quite possible you could be making it a lot easier for people to send clients and customers. In this episode I explain the mistake many of us make in our marketing and what we can do to make ourselves a lot more referable.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s...
2024-07-15
05 min
Marketing Root Work Podcast
How to Get Out of Your Own Way
Send us a textWhen it comes to doing the things that make our creations more visible in the world, there is no greater obstacle than ourselves. Specifically those gremlins who live in us who want to keep us safe and invisible. How do we get our shadow gremlins to back down and give us some breathing room? In this episode I share a real example of what I do to address my shadow gremlins.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way...
2024-07-12
08 min
7Life/Latest Entertainment News
Entertainment Editor Peter Ford on Rupert Murdoch getting married, Adele hitting back at heckler, Abba honoured and Judy Garland artworks auctioned
Entertainment Editor Peter Ford on Rupert Murdoch getting married, Adele hitting back at heckler, Abba honoured and Judy Garland artworks auctioned.See omnystudio.com/listener for privacy information.
2024-06-03
06 min
Breaking into the Playground
with Judy Duncan
Judy Duncan, a teacher with a passion for outdoor learning, shares her journey and experiences. She discovered the benefits of outdoor learning when she took her primary six class outside for short periods every day, which greatly improved their concentration and behavior. Judy emphasizes the importance of making connections with the real world through outdoor learning and believes that children should have the opportunity to meet different people and experience different places. She also highlights the value of incorporating nature into lessons and the positive impact it has on students. Judy provides practical examples of whole school outdoor days...
2024-05-14
38 min
All Sport Breakfast Canterbury
Judy Blair inducted into Netball Hall of Fame
The NZ Netball Hall of Fame has inducted another athlete. Former NZ Netball Captain Judy Blair has been added to the list and joined Lesley Murdoch on the All Sport Breakfast to discuss the honour. LISTEN ABOVE See omnystudio.com/listener for privacy information.
2024-03-01
05 min
Finding Your Bliss
Colin Mochrie
This week on Finding Your Bliss, Life Coach and Bliss Expert Judy Librach is joined by Colin Mochrie! Colin Mochrie, who is one of the most renowned improv artists today, is probably best known as one of the stars of Whose Line Is It Anyway? which just completed its 20th and final season in March of 2023, making Whose Line one of the longest running comedy shows on television. Colin currently tours the country with his two acclaimed shows – Scared Scriptless with Brad Sherwood, which has been going strong for nearly 25 years, making it the longest-running improv tour show in history. Colin...
2023-10-21
54 min
Naturally Healthy Pets Podcast
EP 15: New Ways to Know Your Pets! with Liz Murdoch
Do you believe in animal communication? Dr. Judy does and has a blast interviewing Liz Murdoch, an Intuitive Animal Communicator, Owner of Talking With the Dogs and Host of Talking With the Dogs podcast, who specializes in helping people dealing with behavior, health or end of life concerns with their pets. Liz specializes in connecting with dogs (but also chats with other pets) to get their perspective so clients can create effective strategies for resolving challenging pet care dilemmas. Tune in to learn how animal communication makes a difference, what's involved and what our pets want us to k...
2023-09-05
32 min
The People We Meet
#52 Judy Wilyman: Navigating Controversy in Australia’s Vaccination and Human Rights Debate
The phrase “the emperor’s new clothes” is often used to describe situations where people stay silent rather than question accepted ideas. For former science teacher and health educator Dr Judy Wilyman, that phrase has become central to her long and highly public journey into Australia’s vaccination policy debate.After teaching science for 20 years, Judy completed a Master of Science in Population Health at the University of Wollongong in 2007, followed by a lecturing role in environmental health at Murdoch University. In 2015 she completed a PhD investigating Australian vaccination policies, a project that became one of the most pub...
2023-07-24
1h 14
The People We Meet
#52 Judy Wilyman: Navigating Controversy in Australia’s Vaccination and Human Rights Debate
The phrase “the emperor’s new clothes” is often used to describe situations where people stay silent rather than question accepted ideas. For former science teacher and health educator Dr Judy Wilyman, that phrase has become central to her long and highly public journey into Australia’s vaccination policy debate.After teaching science for 20 years, Judy completed a Master of Science in Population Health at the University of Wollongong in 2007, followed by a lecturing role in environmental health at Murdoch University. In 2015 she completed a PhD investigating Australian vaccination policies, a project that became one of the most publicly...
2023-07-24
1h 14
Finding Your Bliss
Clare McConnell and FA: Steve Koven
This week on Finding Your Bliss, Life Coach and Bliss Expert Judy Librach is joined by actress and comedian Clare McConnell! Clare is best known for portraying 'Effie Newsome' on the popular CBC series “Murdoch Mysteries” and Klingon Leader 'Dennas' on the Paramount+ series “Star Trek: Discovery”. Additional television credits include “Slasher” (AMC), “American Gods” (Starz), “Coroner” (The CW), “Killjoys” (Syfy), “Nurses” (Global/NBC), “Wynonna Earp” (Syfy,) “Avocado Toast” (Prime/OUTtv,) and “Hudson & Rex” (Citytv). She voices Iana in Ubisoft’s “Rainbow 6: Siege” and Clarice in Supermassive Games’ “House of Ashes”. She is also an alumna of the Second City Mainstage. This Calgary-born performer has taken the...
2023-04-15
49 min
Inspiration, Influence and Impact
#14. Kath Murdoch: 'Wonder'-ful Impact
Our guest this episode, Kath Murdoch, shares her educator journey and the many experiences that led to her passion for inquiry-based learning. She talks about her joy of, and commitment to, classroom teaching, which drive her dedication to regular and ongoing work with students. Kath discusses her hope that her curiosity and hunger for learning are contagious, and that she inspires educators to discover the delight of sharing the learning journey with their students. Kath's Inspirational, Influential and Impactful recommendations: People - Kimberly Mitchell; Trevor MacKenzie; Judy Halbert and Linda Kaser; Yong Zhao; James Mannion Books - 'Atlas of the H...
2022-04-07
52 min
K-Drama My Eyes Out
KDMEO Episode 158 – Fall 2020 First Impressions
WELCOME TO SEASON 4 OF K-DRAMA MY EYES OUT! Judy, Linda and Teresa are excited to talk about the hottest Korean dramas of Fall 2020! Digressions: 1:40 - New Patreon donors and Listener E-mails! 7:37 - ***SPOILERS*** Follow-up on "It's Okay to Not Be Okay" (사이코지만 괜찮아) 20:45 - Judy did NOT finish "Was It Love" (우리, 사랑했을까) 23:51 - Teresa tried out some slice of life animes: "A Place Further than the Universe" (宇宙よりも遠い場所), "Laid-Back Camp" (ゆるキャン△) 25:14 - Linda watched the controversial "Emily in Paris" 28:33 - Judy is hooked on the unapologetically Canadian "Murdoch Mysteries" 33:01 - Linda discovered...
2020-10-15
1h 39
The Media Club with Matt Deegan
#136 - Buzzfeed Layoffs; BBC Four For The Chop; Murdoch Misses His Bonus
Joining Olly Mann: Podcaster and deputy editor of Pilot TV, Boyd Hilton, presenter of the BBC’s Woman’s Hour and Fortunately, Jane Garvey and broadcast consultant and director of RadioTechCon, Ann Charles.This week: Buzzfeed’s London staff go in search of new jobs, TV productions turn their hand to socially-distanced shooting and is BBC Four on the chopping block?Plus, Helen Thomas takes the reins at Radio 2 and in the Media Podcast Quiz, as Richard and Judy’s Book Club returns to save us from lockdown purgatory we play Beat The Bookshelf....
2020-05-15
46 min
Business Game Changers
World Health Org. Directs World Vaccine Strategy w/Judy Wilyman
Dr. Judy Wilyman joins the program to discuss her research on government vaccine policy and the World Health Organizations goals and strategy. She also discusses how her doctoral research is being dismissed and/or ignored. Those that are willing to read her research are impressed by the thoroughness and the professionalism she demonstrates throughout.An open dialogue about her findings are crucial topics for debate. Only through rigorous and open debate does the true nature of the science materialize. One should not be afraid to debate any scientific topic, especially if the science is on their side.
2017-09-10
57 min