Shows
The UnNoticed EntrepreneurHow to build a marketplace without coding skills.Get Noticed! Send a text.Juho Makkonen, founder of ShareTribe, reveals how entrepreneurs can launch marketplace businesses without technical expertise. Since 2011, ShareTribe has enabled over 1,400 marketplaces worldwide with their no-code platform.Key discussion points:Building two-sided marketplaces without coding skills (00:45)Solving the chicken-and-egg problem in marketplaces (04:54)Why freemium models can inhibit marketplace launches (11:47)Strategic onboarding without requiring credit cards (13:38)Why focused local growth beats premature international expansion (16:14)Content marketing strategies for SaaS businesses (18:49)How AI tools are driving inbound marketing success (22:08)This conversation provides six and seven-figure business owners with practical...2025-04-2232 min
The Ownership EconomyEpisode 077 - Building a Shopify for Marketplaces: Juho Makkonen on ShareTribe and Steward OwnershipIn 2008, Juho Makkonen and his co-founder built what was essentially Facebook Marketplace before
Facebook Marketplace. Their student-focused platform at Aalto University in Helsinki quickly morphed into ShareTribe, a company that empowers entrepreneurs to create their own online marketplaces. ShareTribe offers a powerful yet user-friendly software solution that allows entrepreneurs to launch marketplaces without coding and provides no-code customization options for more complex needs. They even have a network of developers to help with advanced customization.
But ShareTribe's journey wasn't without its challenges. Early on,
Juho and his team realized the misalignment between traditional venture capital and their...2024-11-271h 00
Code and Conquer - The Indie Hacker Podcast#017 Combining Purpose and Profits with Juho MakkonenI sat down with Juho Makkonen, founder of the marketplace platform ShareTribe, to discuss his unique approach to building a mission-driven, “steward-owned” company.
We covered Juho’s journey creating ShareTribe, combining no-code convenience with developer extensibility. He shared his motivation behind structuring the company through a stewardship model, where employees hold voting control.
Juho explained how ShareTribe makes decisions, distributes profits, and stays focused on purpose over profits. He also discussed his passion for exploring stewardship principles more broadly.
His advice to entrepreneurs - know your “why” and ensure alignment between your motivations, business s...2024-03-011h 00
Marketplace AcademyS03E02: Opportunities and challenges of marketplace SEOHow to avoid common marketplace SEO pitfalls – and tap into the unique opportunities.Article available at:Opportunities and challenges of marketplace SEO. Mira Muurinen, Marketplace Academy Sources and further reading:What Crawl Budget Means for Googlebot, Google Search CentralSpam policies for Google web search, Google Search CentralDuplicate content: Causes and solutions, Joost de Valk, YoastHow to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletterHow to find the best marketplace growth strat...2023-11-2217 minMarketplace AcademyS03E01: Marketplace SEO – The complete guideThis series gives you a comprehensive introduction to SEO, tailored specifically to online marketplaces. The first episode looks at what investing in marketplace SEO entails, how to estimate the potential returns, and when is the right time to take the plunge.Article available at:Marketplace SEO: The complete guide. Mira Muurinen, Marketplace Academy Sources and further reading:How results are automatically generated, Google SearchHere’s What We Learned About Organic Click Through Rate, Brian Dean, BacklinkoHow to find the bes...2023-11-1518 min
Beyond 8 FiguresBuild a Successful Marketplace Business with Juho Makkonen, SharetribeBuilding an online marketplace platform is easy, but building a successful marketplace business that stands the test of time is another story. In today’s episode, we get to hear from Juho Makkonen as he dives deep into the ins and outs of marketplace business models, from developing your idea into a fully functional marketplace platform to achieving balanced and sustainable business growth.About Juho Makkonen:Juho Makkonen is the CEO and Co-Founder of Sharetribe, an innovative software company. This company aims to help aspiring entrepreneurs get their marketplace businesses off the ground in the sp...2023-08-0236 min
Education Marketing Leader with Chris RapozoThe Adaptable Marketing Leader - an interview with Holly WrightI don't often interview people who used to be in the job I'm in today, but when I do, I make sure we talk about their days at Hannon Hill and how they've evolved since leaving the company. Holly Wright, a Georgia Tech MBA grad, former Hannon Hill marketing specialist, then manager, and current VP of Marketplace Success at Appfire, was the latest guest on the Marketing Tales show. Holly discovered her passion for marketing during her junior year in college when she enrolled in some marketing courses while majoring in industrial design. She enjoyed it so much that she...2023-07-0324 minMarketplace AcademyS02E06: How to fund your marketplace without giving up equityIn the final episode of this season, the complete guide to marketplace funding, Sharetribe CEO Juho presents three non-dilutive marketplace funding options: loans, grants, and revenue-based financing.Article available at: Marketplace funding: How to fund your marketplace without giving up equity. Juho Makkonen, Marketplace Academy Further reading on non-dilutive funding:Aunnie Patton Power’s book Adventure Finance is a comprehensive guide to non-dilutive funding options.Esme Verity offers an educational program for founders interested in alternative financing through her Considered Capital brand and The Con...2022-09-0611 minMarketplace AcademyS02E05: How to crowdfund your marketplaceYour marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Listen to our CEO Juho’s best tips on an increasingly popular startup funding method: crowdfunding.Article available at: Marketplace funding: How to crowdfund your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading:Sharetribe raises EUR 1.1 million in crowdfunding. Good News from FinlandTwo-sided: Lessons from building Kickstarter with Charles Adler. SharetribePlatform cooperavitism. Platform Cooperativism ConsortiumWhat are community shares? EthexPercentage of su...2022-08-3018 minMarketplace AcademyS02E04: How to raise venture capital for your marketplaceHow to prepare for a VC funding round? How to choose the right investor and catch their attention? How to close the deal? This episode is Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace.Article available at: Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading:A Guide to Marketplaces: Third Edition. Angela Tran, Max Webster, and Bors Wertz, Version One VenturesAll Markets Are Not Created Equal: 10 Factors To Consider When Evalu...2022-08-2317 minMarketplace AcademyS02E03: Why raise venture capital for your marketplace – and why notAre you building a marketplace to make a lucrative exit? Get rich? Change the world? Listen to Sharetribe CEO Juho’s advice on if and when to bring VCs onboard.Article available at: Marketplace funding: Why raise venture capital – and why not. Juho Makkonen, Marketplace Academy Sources and further reading:Pre-Money Valuation. Will Kenton, InvestopediaVC Math. Homan Yuen, Hackernoon"Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace AcademyShooting for an IPO? Take These...2022-08-1619 minMarketplace AcademyS02E02: How to bootstrap your marketplaceIn this episode, Sharetribe CEO Juho discusses an approach familiar to most early-stage marketplace founders: self-funding, or "bootstrapping".Article available at: Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading:How much does it cost to build a marketplace business? Juho Makkonen, Marketplace Academy. Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast!How to build your marketplace supply. Juho Makkonen, Market...2022-08-0918 minMarketplace AcademyS02E01: Complete guide to marketplace fundingHow much funding does a successful marketplace need, and what is the best funding source? This episode of Marketplace Academy by Sharetribe CEO Juho Makkonen answers these questions.Article available at:Marketplace funding: The complete guide. Juho Makkonen, Marketplace Academy Sources and further reading:Uber squeaks tiny adjusted profit in Q3 despite $2.4B net loss. Alex Wilhelm, TechCrunchA Guide to Unit Economics for Startups. Alex Kepka, FundsquireYour marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as a...2022-08-0217 minMarketplace AcademyS01E16: How to turn your marketplace into a communityThe Practical Guide to building an online marketplace was written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. This episode concludes the guide. Stay tuned for more marketplace content!Article available at:How to turn your marketplace into a community, Christóbal GraciaSources and further reading: PaulCamper’s community-building playbook for marketplaces, Marketplace Academy Two-sided Podcast, Sharetribe Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency, Statista How to build...2022-05-2720 minMarketplace AcademyS01E15: How to build trust in your marketplaceIt is chapter fifteen of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at:How to build trust in your marketplace, Christóbal GraciaSources and further reading: Jessica Tiwari: Building trust in two-sided marketplaces, Marketplace Academy How to turn your marketplace into a community, Marketplace Academy A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz Entering the Trust Age, BlaBlaCar Video: Tr...2022-05-2426 minMarketplace AcademyS01E14: How to measure your marketplace's successThe Practical Guide is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:11 marketplace metrics you should be tracking to measure your success, Juho MakkonenSources and further reading: Ramen Profitable, Paul Graham Growing a marketplace? How to balance sellers and buyers using customer lifetime value, cleverlayover How to design the booking flow of your service marketplace, Marketplace Academy Metrics For Marketplaces, Sangeet P...2022-05-2020 minMarketplace AcademyS01E13: How to find the best marketplace growth strategiesThe Practical guide is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.Article available at:How to find the best marketplace growth strategies, Juho MakkonenSources and further reading: A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy How Not to Die, Paul Graham Conquer one city at a time – An interview with Tristan Pollock, Marketplace Academy Network Effects Aren’t Enough, Harvard Busin...2022-05-1718 minMarketplace AcademyS01E12: How to launch your marketplaceIt is chapter twelve of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at:How to launch your marketplace, Christóbal GraciaSources and further reading: How To Structure A Marketplace, TechCrunch The concierge marketplace model, Marketplace Academy How to promote your online marketplace with email marketing, Marketplace Academy 7 proven strategies for launching a marketplace, Aaron Epstein Should Your Company Blog?, Jay Acunzo Th...2022-05-1320 minMarketplace AcademyS01E11: How to build your marketplace supplyThe Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:How to build your marketplace supply, Juho MakkonenSources and further reading:James Currier: Tactics to solve the chicken-or-egg problem, Marketplace AcademyA Guide to Marketplaces, Boris Wertz & Angela Tran Kingyen Steal Eggs: The Secret to Scaling an Online Marketplace, Jareau Wadé Airbnb: The Gr...2022-05-1018 minMarketplace AcademyS01E10: How to design your marketplace transaction flowThe Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. Article available at:How to design your marketplace transaction flow, Juho MakkonenSources and further reading: How to choose the right marketplace business model, Marketplace AcademyMarketplace payments 1: Compare payment providers, Marketplace Academy Marketplace payments 2: What are the key features of marketplace payment solutions?, Marketplace Academy Marketplace payments 3: Costs, integration, and more things to consider, Marketplace Academy 2022-05-0622 minMarketplace AcademyS01E09: How to help your customers find what they’re looking forIt is chapter nine of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at:The marketplace search engine: How to help your customers find what they’re looking for, Juho MakkonenSources and further reading: 3 Ways to Improve an Ecommerce Search Bar, Jonathan Ellins 20 Ecommerce Site Search Best Practices and Examples, Graham Charlton The Current State Of E-Commerce Search, Christian Holst How to communicate you...2022-05-0324 minMarketplace AcademyS01E08: How to communicate your marketplace value propositionThe Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:How to communicate your marketplace value proposition, Christóbal GraciaSources and further reading: How to build a Minimum Viable Platform, Marketplace Academy Meet Europe's Newest Unicorn: BlaBlaCar Raises $200 Million At $1.6 Billion Valuation, Forbes Could Wallapop Be Barcelona’s First Billion Dollar Startup?, Barcinno2022-04-2912 minMarketplace AcademyS01E07: How to build a Minimum Viable PlatformIt is chapter seven of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at:Your marketplace MVP – How to build a Minimum Viable Platform, Christóbal GraciaSources and further reading: 3 reasons you shouldn't outsource your startup, and what to do instead, Joel Gascoigne The Manual-First Startup, Vinicus Vacanti The Concierge Minimum Viable Product Maximizes Customer Learning, Bob Cavezza How to Create a Payment Page on Y...2022-04-2720 minMarketplace AcademyS01E06: How to validate your marketplace idea before building the platformThe Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.Article available at:How to validate your marketplace idea before building the platform, Christóbal GraciaSources and further reading:What can be learned when sharing leads to failing, Pando Spotify: the unproject culture, Henrik Kniberg The only thing that matters, Pmarca Guide to Startups Video: Validating Product/Market Fit, Steve Blank How to build a Minimum Viable Pl...2022-04-0618 minMarketplace AcademyS01E05: How to define your marketplace pricingThe Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:Marketplace pricing: How to define your ideal take rate, Juho MakkonenSources and further reading:A Rake Too Far, Bill Gurley Rake table, Bill Gurley How eBay failed in China, Forbes Network effect, Wikipedia Is the Freemium Model the Future of Marketplaces? Fabrice Grinda: “Make yo...2022-04-0619 minMarketplace AcademyS01E04: How to discourage marketplace leakageThis is the fourth chapter of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christobal Gracia and Juho Makkonen.Article available at:Managing marketplace leakage – How to discourage people from going around your payment system, Juho MakkonenSources and further reading: How to choose the right marketplace business model, Marketplace Academy How Two-Sided Marketplace Can Prevent Disintermediation (Platform Leakage) Why Homejoy Failed … And The Future Of The On-Demand Economy, TechCrunch Jessica Tiwari: Building trus...2022-04-0616 minMarketplace AcademyS01E03: How to choose the right marketplace business modelThe Practical Guide to building an online marketplace is written by Christobal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. Article available at:How to choose the right marketplace business model by Juho MakkonenSources and further reading:How to discourage people from goin around your payment system, Marketplace AcademyHow to set pricing in your marketplace, Marketplace AcademyJames Currier: Tactics to solve the chicken-or-egg problem, Marketplace AcademyThe Marketplace Academy Podcast is hosted and narrated by...2022-04-0616 minMarketplace AcademyS01E02: How to find a great marketplace ideaThe Practical Guide is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:What you need to know before starting your marketplace business, Christóbal GraciaSources and further reading:Startup Playbook, Sam AltmanSharing is the New Buying, Winning in the Collaborative Economy, Jeremiah OwyangTrusted online communities: Signs of a brighter future, Chronos & BlaBlaCarHow to disrupt Craigslist, Sangeet Paul Choudary2022-04-0619 minMarketplace AcademyS01E01: What you need to know before starting your marketplace businessThis is chapter one of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and is written by Christóbal Gracia and Juho Makkonen.Article available at:What you need to know before starting your marketplace business, Christóbal GraciaSources and further reading:Video: How design thinking transformed Airbnb from failing startup to billion-dollar business, First Round CapitalAirbnb CEO Brian Chesky on Building a Company and Starting a 'Sharing' Revolution, The AtlanticCollaborative Economy Funding SpreadsheetTh...2022-03-2514 min
Local to Legend11 - How this Realtor is Disrupting the Staging Industry with Her Tech Company, StagerieToday’s episode guest is Nora Crosthwaite, the creator of Stagerie, a staging solution that pairs agents and homeowners with stagers. Stagerie hosts consultations virtually, making it easier for both stagers and homeowners to find a time that works, and the business specializes in staging occupied homes, a category that can be tricky to do. After working with Stagerie, clients have a full blueprint of exactly how to stage their home to get it sold.Nora joined me for this episode of Local to Legend to talk about the process that goes into building a tech company fr...2021-01-1937 min
Boundaryless Conversations PodcastS2 Ep. 6 Juho Makkonen – Democratizing the Platform Economy through Marketplace as a ServiceToday we have the great pleasure of speaking to Juho Makkonen, CEO and co-founder of Sharetribe – and a common friend from the heydays of the onset of the sharing economy.2020-12-151h 06
Radio Majava podcasts2020-05-26 Tapahtumien supersankaritNyt sukelletaan teknisen tuotannon projektipäällikön ihmeelliseen maailmaan! Tapahtumien tekemisestä keskustelemassa pitkän linjan ammattilaiset Mikko Makkonen ja Kimmo Räsänen. Vetäjänä Juho Hiidenmaa. Ohjelmassa kuullut kappaleet: Kyyria/Only Eyes Behind Suburban Tribe/Frequency YUP/Jos helvetti on täynnä Lullacry/Be My God DJ Slow/ ohjelman Intro & Outro | www.majavabaari.fi2020-05-261h 36
Puhu työstä -podcastPuhu työstä #9 - Alustatalous w/ Juho MakkonenTimma, Wolt ja Venuu ovat esimerkkejä kotimaisista menestyksekkäistä yrityksistä, joiden liiketoimintaideat perustuvat alustatalouden ratkaisuihin - palvelut yhdistävät hajallaan olevat palveluntuottajat yhdellä alustalle.
Yhdeksännessä Puhu työstä -podcastin jaksossa tutustutaan alustatalouteen, siihen liittyviin liiketoimintamahdollisuuksiin ja sen ympärillä pyörivään käsiteviidakkoon. Millaista osaamista alustatalous vaatii ympärilleen? Entä millaisessa liiketoiminnassa piilee suurin alustatalouden potentiaali? Kysymyksiin vastaamassa on ShareTribe Oy:n toimistusjohtaja ja yksi perustajista Juho Makkonen.2018-12-0400 min
Fintech Insider by 11:FSEp. 262. Insights: Live from BBVA Open Summit!Today's insights show takes a closer look at how to move faster at scale and operating in agile creation models. We also take a look at what happens to data when it enters a platform, understanding how data and platforms interact with businesses and consumers, as well as the dynamics of marketplaces and platforms.
We speak to the best experts to find out more:
Derek White, Global Head of Customer Solutions at BBVA
Ian Ormerod, Head of New Digital Business at BBVA
Juho Makkonen, Co-Founder and CEO of Sharetribe
This episode was produced by...2018-10-1933 min
Fintech Insider Podcast by 11:FSEp. 262. Insights: Live from BBVA Open Summit!
Today's insights show takes a closer look at how to move faster at scale and operating in agile creation models. We also take a look at what happens to data when it enters a platform, understanding how data and platforms interact with businesses and consumers, as well as the dynamics of marketplaces and platforms.
We speak to the best experts to find out more:
Derek White, Global Head of Customer Solutions at BBVA
Ian Ormerod, Head of New Digital Business at BBVA
Juho Makkonen, Co-Founder and CEO of Sharetribe
This episode was produced by Laura...2018-10-1933 min
Team HumanJuho Makkonen "Breaking the Unicorn Myth"Playing for Team Human today is Juho Makkonen, co-founder of Sharetribe.Juho is working on a vision of the “sharing economy” where people share value with one another instead of seeing it get syphoned off by companies like Uber and Airbnb. His company Sharetribe creates tools for individuals and local communities to decentralize and ultimately democratize ownership of the sharing economy. In this conversation, Douglas and Juho discuss platform cooperatives and the slow patient work of building a business focused on sustainability rather than the “unicorn ambition” of growth and profit. Check out Sharetribe.com as well as...2018-05-161h 02
Startup Milestones – European Start Up PodcastWorking only 40 hours per week; how to get funding for a pivot - with Juho Makkonen, Sharetribe Cofounder&CEOGet the podcast bonus pack: www.startupmilestones.eu/bonus Working only 40 hours per week; how to get funding for a pivot - with Juho Makkonen, Sharetribe Cofounder&CEO.2017-04-2500 min
Leikola ja LähdeLeikola ja Lähde: Kotien vuokraus on uutta kasvavaa jakamistalouttaJakamistaloudessa tavaroita ei omisteta yksin, vaan lainataan, vuokrataan ja omistetaan yhdessä. Yksi tunnetuimmista jakamistaloutta harjoitavista yrityksistä on kotien vuokraukseen keskittynyt kansainvälinen AirBnB. Joissain kaupungeissa koteja on jo enemmän vuokralla kuin hotellihuoneita.
Mistä jakamistaloudessa on kysymys? Leikola ja Lähde -ohjelmassa selvitetään, yleistyykö uudenlainen tapa elää ja käyttää palveluita. Markus Leikolan ja Jussi Lähteen vieraina ovat Kuluttajatutkimuskeskuksen tutkimusprofessori Mika Pantzar ja jakamistaloutta edistävän Sharetribe-yrityksen toimitusjohtaja Juho Makkonen.2014-11-2300 min
TaustapeiliTaustapeili.: Finlandia-hiihtäjä tarvitsee vapaaehtoisia ja tankkaustaNoin 10 400 suksea ja saman verran sauvoja. Reilut 5 200 numerolappua, 4 000 litraa mehua ja 32 kilometriä. Yli 600 talkoolaista ja yksi viikonloppu. Näistä aineksista on rakennettu Finlandia -hiihto, aikanaan maailman suurimman massahiihtotapahtuman titteliä kantanut suomalainen merkkituote.
Taustapeilissä työstään valtavan tapahtuman kulisseissa kertovat muonituspäällikkö Jukka Klinga, kilpailun lääkäri Juho Makkonen ja supertalkoolainen Jarmo Savinen, joka on mukana jo kahdeksatta kertaa. Lisäksi yksi ensikertalainen kertoo odotuksistaan. Finlandia-hiihdot alkoivat v. 1974. Toimittajana Sanna Pirkkalainen. Kuva vuodelta 2005, Yle/Lahti.2014-02-2028 min