Shows
The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions083: 5 Ways to Make Your Website Match Your BrandIn this episode, Jules White explores how aligned your website really is with your real-world business — and why that alignment matters more than you think.Jules walks you through how to spot when your site is out of sync with the brand experience you’ve worked hard to build — and what you can do to bring it back into alignment. From tone of voice to user experience and content clarity, she shares actionable ways to ensure your website genuinely reflects who you are and the value you offer.Key Takeaways:Visu...2025-05-0917 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions082: Low on Energy? Here’s What You Can Do for Your WebsiteIn this episode, Jules White shares three bite-sized website tasks that are perfect for those low-energy days when you still want to make meaningful progress.With a lingering cold and a chaotic launch week behind her, Jules keeps things gentle and practical—ideal for anyone feeling under the weather or overwhelmed. These small website tweaks are designed to help you build momentum without draining your energy.Key Takeaways:Review Your Homepage Headline: Learn how a simple tweak to your homepage heading can improve clarity and instantly help visitors un...2025-05-0206 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions081: How to Get ChatGPT to Recommend You (And Why Google Still Matters)In this episode, Jules explores the rapidly changing world of search—why showing up in Google is still crucial, but how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how people discover and recommend businesses.Jules explains how AI chatbots are fast becoming powerful “referral engines,” capable of recommending your business even to people who never directly visit your website. She shares why building visibility in both Google and Bing is now essential, and offers practical steps you can take to maximise your chances of being recommended in AI-driven searches.Key Takeaways:G...2025-04-2517 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions080: Improving UX and Conversions for Baby Class Bookings - AUDIT EPISODEIn this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford.Together, they explore ways to improve the user experience, especially for busy parents booking via mobile. From streamlining navigation and homepage messaging to enhancing call-to-actions and utilising social proof more effectively, this episode is packed with practical, bite-sized website tweaks that can make a big difference.Key Takeaways:Homepage Hero Section Tweaks: Why simplifying your headline, making buttons...2025-04-1738 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions079: How to Optimise Your Website for Local SEOIn this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops.Whether you offer local delivery, pop-up stalls, or click-and-collect, this episode walks through how to improve your visibility in local search results, even without a physical shopfront. Jules explains how local SEO works, why it’s easier (and often more powerful) than broader national SEO, and how to take advantage of features like Google Business Profiles, website content, and location-specific backlinks.Key Takeaways:How...2025-04-1119 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions078: Is Your Website Silently Holding You Back?In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure.Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically improve your conversions and ease the pressure on social media. She also talks about how your website can help solve business problems like admin and customer service, so you can spend more time doing the work you love.K...2025-04-0422 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions077: How to Attract Bigger Brands to Your Event Venue WebsiteIn this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference.Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make better use of the content she already has. From building strategic case study pages to using the right keywords and understanding the power of Google Search Console, this episode is packed with takeaways for anyone wanting their website to a...2025-04-0134 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions076: Freedom, Confidence, and Websites That WorkIn this episode, Jules White shares what happens when your website actually works—and why so many women are quietly struggling with websites that aren’t supporting their business growth.This episode was inspired by a showcase Jules delivered for the Rise Together programme at Cranfield, where she reflected on how website challenges often go deeper than just tech—they’re tied to confidence, freedom, and feeling like you belong in your space.Jules explores why so much website and SEO advice feels either too simplistic, too complicated, or simply not designed for women ru...2025-03-2808 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions075: The First Steps to a Website That Actually WorksIn this episode, Jules White shares how to get started when you're feeling stuck with your website and unsure where to focus your efforts.Jules explores Phase One of her Website Success Framework – The Loved Not Leveraged Website – helping you shift from feeling overwhelmed to taking meaningful action that boosts traffic and sales.She explains how to build strong foundations by clarifying your message, aligning your content around key topics, and focusing on quick wins that can help your website work harder for your business. Whether you're embarrassed by your current site or simp...2025-03-2124 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions074: How to Optimise Your Blog and Homepage for More Conversions - Website Audit with Candice MasonIn this episode, Jules White welcomes Candice Mason from Mother Cuppa Tea for a practical and insightful website conversion audit. Candice, who specialises in herbal teas for women's hormone health, shares her goals for making the customer journey smoother and ensuring her website truly helps visitors choose the right products effortlessly.Together, Jules and Candice explore quick, actionable improvements to enhance website conversions and visibility. Jules highlights the importance of focusing on commercial-intent blog posts, strategically optimising content to boost organic traffic, and integrating clear, relevant calls to action throughout the site. They also discuss the significance...2025-03-2026 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions073: Choosing the Right Website Platform: Why I Love FEA CreateIn this episode of The Website Success Show, Jules White tackles the ever-popular question: Which website platform should you choose?She shares why she moved from WordPress to FEA Create, why she now recommends it for many business owners, and how it can simplify website management and marketing.From website building and email marketing to automation and CRM tools, FEA Create brings everything together in one place—eliminating the need for multiple platforms. Jules also breaks down key considerations, who FEA Create is best fo...2025-03-1431 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions072: Website Conversion Rate Audit: Simple Fixes for More SalesIn this episode, Jules White conducts a website conversion rate audit for Amy from Elemental Health. Together, they identify simple yet effective improvements to enhance website clarity, engage visitors, and ultimately drive more conversions.Jules walks Amy through key website optimisations, including the importance of clear messaging in the hero section, using human imagery to build trust, and ensuring the homepage effectively communicates the benefits of her services. They also discuss how to refine the website copy to be more accessible while maintaining credibility and how to strategically position testimonials for maximum impact.K...2025-03-1025 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions071: From Frustration to Freedom - Making Your Website Work for YouIn this episode, Jules shares insights from a recent website transformation project, exploring the critical decision between WordPress and FEA Create and why the right platform choice is essential for business success.Jules discusses the importance of website control, the risks of losing valuable traffic during a migration, and how keyword analysis can inform site structure. She also highlights the significance of understanding search intent and ensuring a website is not just visually appealing but also user-friendly and conversion-focused.Key Takeaways:Choosing the Right Website Platform: Learn why WordPress was...2025-03-0717 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions070: Simple SEO Fixes to Get More Local Clients SEO AUDIT with Jo BoltonIn this episode, Jules White conducts a live website SEO audit for Jo Bolton, co-founder of Flourish Socials, uncovering simple and effective strategies to attract more local business through her website.Jules highlights the importance of structuring website content for search engines, using local SEO tactics, and ensuring that businesses stand out in search results. She also shares actionable advice on creating case studies, refining service pages, and leveraging Google Business Profile to boost local visibility.Key Takeaways:Optimising for Local Search: Learn how to target local keywords effectively and...2025-03-0332 min
Marketing Like a Mother#151 - SEO for Podcasts: How to Get Wider Reach and More ListenersThink SEO is just for websites? Think again! In this episode of Marketing Like a Mother, I’m welcoming back Jules White, website and SEO consultant and founder of The Website Success Hub, to dig into SEO for podcasts—a game-changer for growing your audience without relying on social media algorithms. Jules breaks down the quick wins podcasters can implement to make their shows more discoverable on platforms like Apple Podcasts and Spotify. If you’ve ever wondered why some podcasts seem to explode in popularity while others struggle to get traction, this episode will give you the an...2025-03-0234 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions069: 3 Simple Ways to Use AI to Instantly Improve Your WebsiteYour website should be working for you 24/7—bringing in leads and sales, not just sitting there as a digital brochure. But if your website isn’t converting visitors into customers, AI can help—when used strategically.In this episode, Jules White shares three practical ways AI can help you improve your website, from refining your copy to enhancing user experience. You’ll learn how to make small yet powerful tweaks that can have a big impact on conversions.Key Takeaways:✅ AI’s Limitations & Strengths – Understand what AI can and can’t do when it com...2025-03-0128 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions068: What to Do When Your Website Feels Like a 'Hot Mess' - Website SEO Audit for Entrepreneur Brittany LongIf your website feels more like a frustration than an asset, you're not alone! In this episode, Jules White helps Brittany Long, founder of Impact Driven AI, uncover why her website isn’t working for her business—and what she can do to fix it.Despite having a strong online presence elsewhere, Brittany’s website isn’t helping her attract or convert new clients. Together, Jules and Brittany dive into an SEO audit, breaking down the key areas holding her site back and the simple, practical steps to improve it.Key...2025-02-1729 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions067: How to Improve Your Website (Even with Limited Time)In this episode, Jules answers a common question from business owners: "I have limited time and energy—what should I focus on to improve my website?"Jules shares practical, bite-sized steps to make impactful website improvements when time is short. From setting up essential tracking tools to optimising key pages, this episode provides a clear action plan to help you make smarter website decisions without the overwhelm.Key Takeaways:✅ Start with Google Search Console: If you haven't set it up yet, this is your first step...2025-02-1412 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions066: Optimising Your Podcast SEO: Live Audit with Olivia RadcliffeIn this episode, Jules guides Olivia Radcliffe through a podcast SEO audit, identifying key areas she can focus on to help her show, Marketing Like a Mother, attract and nurture the right audience. Olivia shares how her podcast has evolved over time and the steps she’s taking to integrate it more strategically into her business.Together, they explore practical ways to boost visibility, improve discoverability in podcast apps, and create stronger links between podcast content and a website for long-term growth.Key Takeaways:Strengthening Podcast SEO: How to optimise yo...2025-02-1028 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions065: SEO for Podcasts: Essential Tips to Increase Your ReachIn this episode, Jules White shares how to optimise your podcast for search engines and podcast player apps, so you can attract more listeners with less posting on social media.Jules explains why podcast SEO is essential for discoverability and authority building, and breaks down quick wins that can help your show get found by the right audience. From optimising your podcast title and episode descriptions to leveraging transcripts and linking back to your website, this episode is packed with actionable insights.Key Takeaways:What is Podcast SEO? Learn how...2025-02-0723 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions064: Optimising Your Google Business Profile: Simple Tweaks for Better Visibility AUDIT EPISODEIn this episode, Jules White, SEO and website consultant, delves into optimising Google Business Profiles with Jude Wharton of Ready Steady Websites.Jude discusses the challenges of managing a Google Business Profile for a global online business and seeks advice on improving their profile's visibility. Jules provides actionable tips on optimising the profile, including:Prioritising local SEO: Focusing on local service areas to strengthen the profile's relevance and attract nearby clients.Enhancing the profile with visuals: Adding photos and videos showcasing services, team interactions, and client testimonials.Optimising business categories:...2025-02-0329 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions063: The Shift Away from Social Media – What’s Next?There’s a growing conversation about leaving social media, with more business owners questioning whether it’s really worth their time. In this episode, Jules explores why social media isn’t essential for business growth and how websites and SEO offer a more sustainable alternative.What’s covered in this episode:Why social media can feel exhausting – and why it’s not the only way to grow a businessHow focusing on a website and SEO helps attract people already looking for a solutionThe key steps to getting started with SEO and increasing visibilityHow to create conte...2025-01-3118 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social MediaIn this episode, Jules shares three powerful alternatives to relying on social media to grow your audience. Whether you’re feeling frustrated by algorithm changes or simply want a more sustainable and stress-free way to market your business, these strategies will help you create a strong foundation for long-term success.Key Takeaways:The Power of Networking and Building Relationships: Discover why investing in personal connections—both online and in person—can be your business’s most valuable asset. Jules explains how nurturing these relationships creates a supportive community that no algorithm can take awa...2025-01-2712 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions061: Why Your Website is the Heart of Your Marketing StrategyIn this episode, Jules dives into why your website is the cornerstone of your marketing strategy and why it should be prioritised over social media. Many businesses neglect their websites due to tech overwhelm or misconceptions about marketing, but Jules breaks down why focusing on your online "storefront" is essential for building authority and creating a lasting digital presence.Key Takeaways:The Power of Ownership: Your website is one of the few things in your business that you truly own—no algorithm can take it away.Optimisation Essentials: Learn why yo...2025-01-2415 min
Fearless PracticeDelia Petrescu: Canadian SEO and Marketing Insights for Private Practice | Ep 150If you are on a path for marketing your Canadian private practice, being mindful of your search engine optimization (SEO) may take some time to build momentum, but it is one of the direct routes to success. In today’s episode, Delia and I discuss our interests in SEO, why it is important for marketing our practices successfully, and other topics - including growing a business with interns! MEET DELIA Delia Petrescu is a Registered Psychotherapist and founder of Get Reconnected Psychotherapy Services. She has over a decade of experience working in the ment...2025-01-2229 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions060: SEO for Busy Entrepreneurs: Quick Wins Without New ContentIn this episode of The Website Success Show, Jules White sits down with Sarah Masci, a business coach for service providers, to explore simple SEO improvements that can make a big impact on website visibility.Jules guides Sarah through an actionable SEO audit, uncovering ways to optimise her existing content and make her website work harder without creating tons of new material. They discuss the importance of structured page hierarchy, optimised meta titles and descriptions, and how tools like Google Search Console and SEO plugins can simplify the process.Key Takeaways:...2025-01-2033 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions059: 3 Website Lessons I Wish I'd Known in My Salon DaysIn this episode, Jules reflects on her time managing a salon website as a beauty and holistic therapist. She shares the lessons she wishes she had known, offering valuable insights for salon owners and small businesses looking to make their websites work harder for them.Key Takeaways:Harnessing Website Potential: Learn how to use your website to attract more customers, showcase your services, and even assist in recruiting team members.Making the Most of Google Business Profile: Discover how to optimise your profile with unique content and visuals to connect...2025-01-1713 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions058: Optimising Beauty Websites: Simple Steps to Drive Organic Traffic - WEBSITE SEO AUDIT EPISODE for Beauty Business Mentour Katie GodfreyIn this episode, Jules dives into a detailed website SEO audit with Katie Godfrey, exploring strategies for optimising multiple websites across different businesses. Katie shares insights into her journey managing a salon, training academy, and coaching business, all within the beauty industry. Together, they discuss the challenges of juggling SEO for multiple domains and uncover actionable steps to drive more organic traffic and simplify user journeys.Key Takeaways:Managing Multiple Websites: Learn why each domain needs its own SEO strategy and how interlinking can boost authority across sites.Google Search Console...2025-01-1328 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions057: Why Your Website Should Be the Foundation of Your Content PlanIn this episode, Jules dives into content planning, explaining why your website should be the foundation of your marketing strategy. With the start of a new year, many people are focusing on content creation, but often this revolves around social media. Jules highlights the importance of prioritising your own domain as the hub of your content efforts and offers actionable tips for tying your website into your overall content plan.Key Takeaways:Your Website as a Content Hub: Discover why your website should be the cornerstone of your content planning...2025-01-1017 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions056: Making Your Podcast Work Harder: SEO Tips and Insights PODCAST SEO AUDIT EPISODE for Podcast Mentour Donna EadeIn this episode, Jules conducts a Podcast SEO Audit for Donna Eade, podcast mentor and host of Mindset and Action Podcast. Jules provides tailored recommendations to help Donna optimise her podcast SEO, making it easier for her show to attract the right audience and stand out in a crowded space.If you’ve ever wondered how to improve your podcast’s visibility and discoverability, this episode is packed with actionable tips you can use to boost your own podcast performance.What You’ll Learn in This Episode:The import...2024-12-2325 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions055: Growing a Podcast Without Social Media – Milestones, Lessons, and Confidence BuildingIn this episode, Jules reflects on six months of podcasting and shares her journey, including key milestones, lessons learned, and the impact the podcast has had on her business and personal growth.Jules discusses how she achieved over 2,500 downloads within six months without promoting the podcast on social media. She highlights the value of creating a podcast as a bank of content that showcases expertise and builds connection with her audience. Jules also talks about the confidence she’s gained, the challenges of perfectionism, and how podcasting has enhanced her marketing strategy and online presence....2024-12-2040 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions054: Boosting Local Visibility - A Google Business Profile AUDIT for licensed mental health therapist Mallory GrimsteIn this episode, Jules helps Mallory Grimste, a licensed mental health therapist, optimise her Google Business Profile to attract more local referrals and steady her client flow. Mallory shares her journey as a therapist for teens and young adults and highlights how her profile has been underutilised despite its potential to support her business.Jules walks Mallory through actionable steps to enhance her profile, including:Adding regular updates to showcase her services and online programmes.Leveraging secondary categories to increase her profile's visibility in local searches.Exploring creative ways to gather reviews while adhering to confidentiality...2024-12-1628 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions053: Using AI for SEO - Simple Strategies for SuccessIn this episode, Jules White dives into how she uses AI to streamline SEO tasks for her business. From keyword research to content optimisation, she shares the tools she uses daily, like ChatGPT, Google Gemini, Keywords Everywhere, and KW Finder, to make SEO easier and less overwhelming. She also reflects on her experience testing Sintra.ai’s SEO helper and how it reinforced the importance of combining AI tools with your own expertise.Key Takeaways:AI as a Helper, Not a Replacement: Learn how AI tools can save you time, spark new id...2024-12-1322 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions052: How Long Should a Blog Post Be for SEO Success?In this bite-sized episode, Jules White dives into the ever-popular question: How long should a blog post be to perform well in search engines? Spoiler alert: there’s no one-size-fits-all answer! Jules shares quick, actionable insights into assessing your blog topics and determining the ideal length based on your competition, audience, and goals.Key Takeaways:Understanding Google’s Preferences: Learn how to assess whether your blog topic aligns with what Google expects to rank as articles.Analysing the Competition: Discover why checking the top-ranking articles for your chosen keyword is crucial and how...2024-12-0905 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions051: AI for Websites - Simple Ways to Save Time and Grow Your BusinessIn this episode, Jules dives into the practical ways you can use AI to improve your website. From creating engaging content to identifying SEO opportunities and optimising for conversions, Jules shares how AI can save time, boost creativity, and help you make your website work harder for your business.Key Takeaways:Content Creation Made Easier: Discover how AI can help brainstorm blog post ideas, draft product descriptions, and create Frequently Asked Questions (FAQs) that resonate with your audience and improve SEO.Building Authority with AI: Learn how to use AI to identify...2024-12-0628 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions050: Turn Words into Impactful Visuals - Discover NapkinAIIn this episode, Jules shares an exciting discovery: a new AI tool, Napkin.ai, that transforms text into engaging visuals. Whether for blog posts, client work, or social media, this tool offers endless possibilities to make content more appealing and easier to digest. Jules explores how beauty and wellness brands, as well as SEO professionals, can leverage Napkin.ai to create flowcharts, infographics, and guides tailored to their needs.Key Takeaways:Introducing Napkin.ai: Learn how this AI tool can quickly turn text into visuals, helping to simplify and enhance...2024-12-0209 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions049: AI for Small Business: How I Use It to Save Time and Boost Creativity!In this episode, Jules White shares how she uses AI to streamline her business, unlock creativity, and manage the mental load that comes with running a business. Jules provides practical examples of how AI tools like ChatGPT, Google Gemini, and Canva’s AI assistant have helped her brainstorm ideas, prepare for a business expo, design marketing materials, and even simplify her podcast production workflow.The key takeaway? The more you use AI, the better it gets—and the better you’ll get at using it. AI isn’t about replacing creativity but enhancing it, freeing up your time to...2024-11-2933 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions048: Essential Elements of a High-Converting HomepageIn this episode, Jules White discusses the most important elements your homepage needs to effectively engage visitors and convert them into customers.Jules explains the critical role of the hero section—the area above the fold—where you have less than three seconds to grab a visitor's attention. She offers advice on crafting compelling headlines, selecting appropriate images, and ensuring your call-to-action is clear and prominent. She also delves into how to introduce the problem you solve, establish trust and authority, and guide visitors through clear steps to achieve the desired transformation for your customers.Ke...2024-11-2512 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions047: How I Use AI in My Personal Life - From Meal Planning to Mindset CoachingIn this episode, Jules White dives into how she uses AI in her personal life, exploring the tools and techniques that help her streamline tasks, boost creativity, and enhance well-being.Jules shares her experiences with ChatGPT, Google Gemini, and NotebookLM, highlighting their strengths and weaknesses. She discusses how AI assists her with meal planning, mindset coaching, improving communication and lots more.Key Takeaways:ChatGPT as a Personal Assistant: Learn how Jules uses ChatGPT for everything from brainstorming personal mottos to organising her day and boosting her mindset.Discovering Google...2024-11-2231 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions046: Bite-sized Tips - Font Size Fixes for a More User-Friendly WebsiteIs your website causing visitors to squint and scroll away? In this short episode, Jules shares practical tips on how to make your website easier to read and more user-friendly. She covers the importance of font size, sentence structure, and strategic formatting to create a better experience for your visitors and help improve your SEO.Key Takeaways:Font Size Matters: Google recommends using a font size of at least 16 pixels, but Jules suggests going even larger, especially on mobile devices, to avoid the need for zooming.Short Sentences and P...2024-11-1803 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions045: How To Become Known As The Go-To Expert In Your Niche & Thrive In The AI World of SearchIn this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field.Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of adapting your SEO tactics to these changes, but also stresses the need to focus on the basics first - like page speed, user experience, and clear language.Jules explains the concept of "topical authority" and how niching down can help you become...2024-11-1533 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions044: Is Social Media Stealing Your Sales?In this episode, Jules delves into the power of focusing on website optimisation and creating sustainable content that drives real results. She shares insights from her recent 'post-it note party,' where she mapped out the stages and strategies essential to helping businesses make more sales directly through their websites.Jules emphasises the importance of shifting some of the time and effort spent on social media towards improving owned content, like websites, blogs, and podcasts, which not only enhances the customer journey but also brings long-term value.Key Takeaways:Website Optimisation2024-11-1108 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions043: Do SEO Plugins Really Boost Your Rankings? Understanding the Role of Yoast and Similar ToolsIn this episode, Jules dives into the world of SEO tools, answering the question of whether investing in tools like Yoast is really worth it.Jules explains how these tools can help with on-page SEO, keyword research, and technical fixes, but emphasises the importance of human oversight and understanding the "why" behind the recommendations. She cautions against blindly chasing green lights and reminds listeners that Google values content written for humans by humans.Key Takeaways:The Role of SEO Tools: Learn how plugins like Yoast and Rank Math function and...2024-11-0823 min
Fearless PracticeChanging My Mindset in Private Practice : Year 8 | Ep 144This year has been characterized by personal changes in mindset and approach to my practice, and professional development within my Canadian private practice and podcast. Today’s episode will be a deep dive into my personal story, in celebration and reflection of year eight in private practice! In this Episode: November 2023 The beginning of 2024 Spring and summer of 2024 Towards the end of this year The struggles of year eight Cultivating a “maintain mindset” over a capitalist-growth mindset The future of the Fearless Pra...2024-11-0622 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions042: Boosting Local Visibility - AUDIT Google Business Profile with The Oxford CalligrapherIn this episode, Jules White provides a hands-on Google Business Profile audit session with Jane Morton Driscoll from The Oxford Calligrapher. Together, they explore strategies for optimising Google Business Profiles to attract the right audience, focusing on the corporate and wellness aspects of Jane’s calligraphy business. Jules offers practical steps to increase visibility and improve audience engagement on Google search, covering everything from selecting the right categories and services to leveraging images and customer reviews.Key Takeaways:Optimise Your Google Business Profile: Jules explains the importance of selecting the ri...2024-11-0423 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions041: 3 Quick Changes for Boosting Website Traffic and ConversionsIn this episode, Jules White shares three easy-to-implement changes to boost website traffic and improve conversion rates, offering listeners actionable tips for quick wins.Key Takeaways:Set Up Google Search Console: Discover how setting up Google Search Console and submitting your sitemap can improve how Google understands and indexes your website. Reviewing search terms also helps you ensure alignment with relevant queries for better visibility. Optimise Your Google Business Profile: Discover how a well-optimised Google Business Profile can impact local SEO. Jules explains how to make your business s...2024-11-0115 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions040: Align Your Brand with Your Values: A Rebranding JourneyIn this episode, Jules White revisits a recording from a year ago, reflecting on her business rebranding journey and the importance of aligning your brand with your values.Jules discusses the insights gained from a personal branding day, where she explored how colours can reflect core values like integrity and kindness. She shares her personal connection with nature and how it inspired a shift towards a more autumnal colour palette, better representing her authentic self and business goals.Key Takeaways:Personal Branding: Understanding the role your values play in how...2024-10-2807 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions039: The BIGGEST Website & SEO Mistakes I See (And How to Avoid Them)In this episode, Jules White dives into common website mistakes that could be hindering your online success and offers practical solutions to overcome them.Jules explains why splitting your content across subdomains can negatively impact your SEO and provides a simple alternative: using subdirectories. She also highlights the importance of a clear website structure, mobile-friendliness, fast loading times, and a strong call to action.Key Takeaways:The Problem with Subdomains: Learn why subdomains can dilute your SEO efforts and confuse visitors.Website Structure: Discover how a well-organised website...2024-10-2529 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions038: Will AI replace SEOIn this episode, Jules tackles a question often asked by business owners: Is AI killing off SEO? Jules dives into how SEO remains essential despite AI's rise and shares strategies for standing out in the evolving digital landscape.Jules explains that while AI might impact the future of SEO, the fundamentals remain crucial. Search engines, whether AI-driven or traditional, still rely on well-structured, quality content that demonstrates expertise, authority, and trustworthiness. Jules offers practical tips on creating content that remains relevant and stands out by incorporating personal insights, experiences, and opinions – something AI cannot replicate.Ke...2024-10-2113 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions037 - Quiz Funnels - Blooming Good for Websites & SEOIn this episode, Jules White dives deep into the world of quiz funnels, revealing how they can transform your website from a barren wasteland into a thriving online hub. Jules explains how quizzes can boost your SEO, increase website engagement, and generate leads.Jules breaks down the structure of a successful quiz funnel, from crafting engaging questions to delivering personalised results that resonate with your audience. She also highlights the importance of using quizzes strategically to segment your audience and nurture leads with targeted email sequences.Key Takeaways:Understanding Funnels:...2024-10-1839 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions036: NotebookLM - An Exciting New AI Tool For Your BusinessIn this episode, Jules explores an exciting new AI tool from Google called NotebookLM and discusses its potential to revolutionise the way businesses approach content creation and learning.Already a daily user of AI tools like Google Gemini and ChatGPT, Jules highlights what sets NotebookLM apart. Imagine feeding your website or sales page into an AI and getting a podcast-style conversation in return – that's just one of the possibilities!Jules touches on how this tool could impact podcasting, content strategy, and even course creation. Whether you're a blogger, a marketer, or a business owner curious ab...2024-10-1407 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions035: The Pathway To Website SuccessIn this episode, Jules takes you through her Pathway to Website Success, breaking down the essential phases every business owner should follow to create a website that drives traffic and sales. Drawing on a recent conversation with a local business owner, Jules explains how focusing on the bigger picture can help you not only improve your website but also streamline your business processes for greater efficiency and profitability.Key Takeaways:Laying the Groundwork: Discover the critical pre-work stages, including having a proven offer, understanding your customers, and setting up a simple but functional website.2024-10-1135 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions034: Finding Calm in the Keyword StormIn this episode, Jules White discusses the overwhelming feeling that can come with overthinking things and offers advice on how to manage it.Jules shares her personal experience of feeling overwhelmed while trying to streamline her keyword research process and how she overcame it. She emphasises the importance of taking a step back, recognising when your brain is overloaded, and focusing on making small improvements rather than striving for perfection.Key Takeaways:Overcoming Overwhelm: Learn how to recognise and manage feelings of overwhelm when tackling complex tasks like keyword research.2024-10-0709 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions033: Social Media vs SEO: Busting The MythsIn this episode, Jules White dispels common myths surrounding websites, SEO, and social media marketing. Jules challenges the notion that building a website guarantees traffic and explores the misconception that social media is entirely free. She delves into the psychological effects of social media, emphasising the importance of prioritising your well-being.Jules also discusses the effectiveness of SEO for businesses of all sizes, advocating for a sustainable marketing approach that aligns with your overall business goals.Key Takeaways:Myth 1: Build It and They Will Come: Jules debunks the misconception that...2024-10-0427 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions032: Repurpose Your Content: How to Maximise Its Impact and Boost SEOIn this episode, Jules dives into the importance of repurposing your content to work harder for your business, far beyond social media. She explains how linking your podcasts, blog posts, and other owned content together can build authority, not just in Google's eyes but with your audience too.Jules discusses the value of creating a dedicated podcast page on your own website and how bringing users back to your domain helps boost SEO and conversions. She also covers how minor tweaks in keywords can lead to major shifts in attracting commercial traffic. Using a real-life example, she...2024-09-3016 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions031: How to Use Google Search Console to Improve SEO: A Beginner's GuideIn this episode, Jules White delves into the importance of Google Search Console, a crucial yet often overlooked tool for website success. She explains how it can provide valuable insights into your site’s performance on Google, helping you drive more traffic and optimise for SEO. Jules also breaks down the difference between Google Search Console and Google Analytics, offering practical advice on how to use these tools together.Key Takeaways:Understanding Google Search Console: Learn how this tool helps Google see and index your website, and why it...2024-09-2726 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions030: 3 Quick Tips To Increase Website ConversionsIn this episode, Jules White shares three essential tips for improving your website's conversion rates by enhancing key areas such as the hero section, call-to-action (CTA) buttons, and simplifying user actions.Jules explains why the hero section—what visitors see before they scroll—is prime real estate for grabbing attention. She outlines how you can make it more compelling by focusing on clear messaging, impactful visuals, and trust-building elements near the call-to-action buttons.Key Takeaways:Optimising the Hero Section: Learn why it's crucial to communicate what you do, how you'll improve visitors' live...2024-09-2308 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions029: Solving Business Problems With A Website & SEO Strategy: Is Your Website Pulling Its Weight?In this episode, Jules dives into how focusing on your website and SEO strategy can have a significant, positive impact across different areas of your business. She explains how improving website traffic, enhancing user experience, and creating structured plans not only help with online visibility but also contribute to solving key business challenges. Key Takeaways:Improving Online Visibility: Discover how a structured website strategy can boost your brand’s online presence and authority.Focusing on High-Impact Pages: Learn which pages you should prioritise for the biggest impact—like your homepage, abou...2024-09-2022 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions028: Exploring Social Media Minimalism: Building a Business Without the ScrollIn this episode, Jules White dives into the complex relationship between social media and entrepreneurship, exploring the allure of "social media minimalism" and the possibilities of building a business without relying on social media platforms.Jules shares a recent encounter where she was questioned about the viability of running a business without Instagram, highlighting the contrasting perspectives between generations and the evolving landscape of digital marketing.Key Takeaways:The Social Media Conundrum: Explore the pros and cons of social media for businesses, from instant validation to the potential for wasted time and...2024-09-1506 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions027: Benefits of Podcasting - 3 Months That Transformed My BusinessIn this episode, Jules White reflects on her first three months of podcasting and how it's impacted her business. Jules shares the inspiration behind starting her podcast, her journey from live Facebook videos to podcasting, and the unexpected successes along the way. She discusses the challenges of overcoming perfectionism, staying consistent, and how podcasting has helped her create sustainable content.Jules also highlights the power of podcasting for connecting with an audience, growing without social media, and how the podcast has given her content she can repurpose for emails, blogs, and client resources. She touches on the...2024-09-1335 min
The Ambitious Bookkeeper Podcast166 ⎸ SEO for Bookkeepers with Jules WhiteSend us a textIn this interview episode, I’m hanging out with SEO whiz, Jules White, to break down some super practical tips to get your bookkeeping website noticed. Jules shares some cool hacks for optimizing images and structuring your content, plus some easy-to-use tools for keyword research. If SEO has been a mystery to you, this episode is your new best friend. Tune in and get those rankings up!In this episode you’ll hear:website setup and optimizationSEO consulting and toolsSEO fundamentals and strategiesSearch behavior and algorithmsRe...2024-09-1136 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions026: Battling Imposter Syndrome With Guest TalksIn this episode, Jules White shares her experience of overcoming imposter syndrome and stepping outside her comfort zone to participate in a panel discussion about SEO. She reflects on the importance of recognizing your unique strengths and expertise, even if you're still learning and growing in your field.Jules also emphasizes the value of starting small and gradually building your confidence, whether it's through participating in online talks or other opportunities to share your knowledge.Key takeaways:Embrace your zone of genius: Identify your strengths and passions and focus on...2024-09-0907 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions025: Why Simple Link Building Is Important For More Website TrafficIn this episode, Jules breaks down why link building is important for websites and its critical role in SEO. She explains how both internal and external links contribute to your website’s domain authority, increasing its trustworthiness and ranking potential on search engines like Google.Key Takeaways:Why Link Building Matters? Learn the importance of making the most of every opportunity for building website links, whether or not you create a whole strategy around link building.What is Domain Authority? Learn how your website’s domain authority is determined and why...2024-09-0621 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions024: The Goal Of Our Website Is To Make SalesIn this episode, Jules White discusses the importance of remembering the job of your website is to drive sales and grow your business. Reflecting on a week spent organising and strategising, Jules explores why dedicating time to your website's content and optimisation is crucial for achieving better results.Key Takeaways:The Importance of Website Focus: Jules emphasises the value of investing time in your website, highlighting how quality content like blogs and podcasts can more effectively nurture potential clients compared to social media posts.Strategic Content Mindset: Jules explains why...2024-09-0208 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions023 - Quick Website Traffic Wins With Local SEOIn this episode, Jules White dives into the world of local SEO, sharing practical strategies for achieving quick website traffic wins. Whether you run a local business or want to capitalise on local searches, Jules explains how optimising your Google Business Profile can significantly boost your visibility and drive more traffic to your site. From her own journey into SEO, she highlights the power of local searches, particularly on mobile devices, and how you can leverage this trend to your advantage.Key Takeaways:The Importance of Local SEO: Understand why local SEO...2024-08-3017 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions022: What To Do If You Don't Know Where To Get StartedIn this episode, Jules White addresses the common struggle of not knowing where to start when making website changes to attract more clients. She provides clear guidance based on your current website traffic levels and goals.Key Takeaways:No Traffic? Start with Analytics: If you're unsure about your website traffic, begin by setting up Google Analytics and Google Search Console to gain insights into visitor behaviour and search visibility.Low Traffic? Focus on Driving Visitors: If your website receives minimal traffic, prioritise attracting visitors through networking, social media, guest appearances...2024-08-2608 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions021: SEO vs CRO Which Comes First: Should You Focus On Traffic or Conversions?In this episode, Jules White tackles the chicken-and-egg dilemma of Search Engine Optimisation (SEO) vs Conversion Rate Optimisation (CRO): which should you prioritise first? Jules explains that there's no single answer, as it depends on your specific business situation and goals.She outlines three common scenarios:Scenario 1: Brand new website with little traffic: Focus on CRO basics to ensure your website is user-friendly and encourages conversions, then drive traffic through social media or other channels.Scenario 2: Existing website with low traffic: Prioritise foundational SEO to get...2024-08-2320 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions020: Is SEO Still Worth It For Small Business?In this episode, Jules White addresses the common question of whether SEO is still a valuable strategy for small businesses in 2024. She delves into the misconceptions surrounding SEO and its relevance in the age of AI-powered search.Jules explains the power of SEO in building a sustainable, long-term marketing strategy that drives organic traffic and conversions to your website. She shares compelling statistics on search engine usage and highlights the benefits of ranking high in search results.Key Takeaways:Understanding SEO's Value: Learn how SEO can provide a better return...2024-08-1923 minThe Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions019: Keyword Basics: The Foundation of Your SEO StrategyIn this episode of The Website Success Show, Jules White dives deep into the world of keywords, revealing why they're crucial for unlocking your website's hidden traffic potential.Discover the difference between seed keywords and long-tail keywords, and how to strategically use them to attract your ideal clients. Jules shares practical tips on conducting keyword research, optimising your website content, and leveraging tools like Google Search Console to gain valuable insights into your audience's search behaviour.Key takeaways:The Importance of Keywords: Discover how understanding keywords can help you create...2024-08-1623 min
Mindset & Action: Grow and Streamline Your BusinessBoost Your Online Presence: Mastering SEO with Jules White | EP258Send me a Text MessageUnlock the secrets to boosting your website's visibility with Jules White, an expert in website and SEO consulting. This episode promises to demystify the essentials of SEO, helping you understand how to drive organic traffic to your site without the constant need for social media engagement or the costs of paid ads. Jules highlights practical techniques for optimizing content to align with search intent, ensuring that your web pages engage and retain visitors effectively.Discover why SEO isn't just for the big players; small businesses can achieve remarkable results by...2024-08-1538 min