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Showing episodes and shows of
Julia Campbell
Shows
Nonprofit Nation with Julia Campbell
Authentic Storytelling in International Development with Vila-Sheree Watson
What do nonprofits really need to know about social media in 2023? Get my brand new training, How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!After my recent discussion with Vic Hancock Fell entitled Shifting the Power to the People You Exist For I received a thoughtful email from a listener. She wrote: “It is so interesting to me that white, iNGO fundraisers are centered in this conversation. As a black fundraiser and content gatherer for more than 16 years, I believe our viewp...
2023-04-26
33 min
Nonprofit Nation with Julia Campbell
2023 Trends in Nonprofit Communications with Kivi Leroux Miller
Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!The 2023 Nonprofit Communications Trends Report is now available, and in its 13th edition, it’s become the go-to resource for nonprofit marketers and comms professionals to determine what’s next, and how to get better results in their marketing programs. Kivi Leroux Miller is the Founder and CEO of Nonprofit Marketing Guide, the publisher of th...
2023-04-19
39 min
Nonprofit Nation with Julia Campbell
Become a Nonprofit Thought Leader with Shereese Floyd
Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. In the age where attention is currency, subject matter experts within organizations are uniquely...
2023-04-12
34 min
Nonprofit Nation with Julia Campbell
The Problem with Nonprofit Storytelling with Maria Bryan
Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!We know that stories are the lifeblood of a vibrant nonprofit communications strategy. They play a critical role in marketing, fundraising, donor relations, and internal comms. A compelling nonprofit story will inspire lifelong supporters. However, there is a problem with a lot of nonprofit storytelling. Traditional marketing teaching tells us to know...
2023-04-05
38 min
Nonprofit Nation with Julia Campbell
How to Build A Profitable and Impactful Nonprofit Consulting Business with Cindy Wagman
Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!Often in the nonprofit sphere, small shops need fundraising support but can’t find the right talent and don't know where to look. On the other hand, experienced fundraisers want to explore consulting, but don’t know how to grow their business. Enter Cindy Wagman - she's got both angles covered! C...
2023-03-29
44 min
Nonprofit Nation with Julia Campbell
The End of Free Social Media
This episode is sponsored by my new live training, How to Stand Out on Social Media in 2023. Secure your spot before the price goes up after April 24!Meta Verified, Twitter Blue, Snapchat Plus - it seems as if all the big, formerly free, social media platforms are now offering pay-to-play services. What does it mean? What are the implications for the social media landscape? What are the pros and cons - for nonprofits, but also for us as social media consumers? In this special bonus epis...
2023-03-23
19 min
Nonprofit Nation with Julia Campbell
How to Make Your Ideas Irresistible with Tamsen Webster
Nonprofits often struggle with making themselves heard and understood. We have fantastic ideas to share with the world - but why is it so hard to get seen and get noticed? My guest this week is best-selling author and TED speaker Tamsen Webster. She explains, "Your idea has a story, because your idea is a story—and your audience needs to hear that story before they’ll act."Part strategist, part storyteller, part English-to-English translator, Tamsen helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like...
2023-03-22
50 min
Nonprofit Nation with Julia Campbell
Nonprofit Program Evaluation Made Simple with Chari Smith
Are you overwhelmed by the thought of conducting a program evaluation for your nonprofit organization? Don’t know how to structure it, or even where to start? There are many ways to do program evaluation, making it difficult to know which model is best or which format to follow. Help is here. My guest this week is Chari Smith, founder of Evaluation into Action to help nonprofit professionals create realistic and meaningful program evaluation processes. Chari believes evaluation should be accessible, practical and usable, and she’s on the podcast to discuss her book...
2023-03-15
38 min
Nonprofit Nation with Julia Campbell
How Gift-Giving Can Make You A Better Fundraiser with Patrick Kucharson
Gift-giving makes you a better fundraiser? YUP. And I'll tell you why! We know that giving more than you receive is a satisfying way to live. And Patrick Kucharson helps people on both sides do just that - be better givers AND receivers, through his free email newsletter, Better Gift Coach. Patrick runs one of my favorite weekly email newsletters Better Gift Coach, a weekly 1-minute shortcut to always having great gift ideas well in advance. Each week, he curates and shares a story of the best gift someone has ever received, and he analyzes the story...
2023-03-01
36 min
Nonprofit Nation with Julia Campbell
How This Nonprofit Retains 46% of Their Donors with Amy Gibson
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .What if you could...
2023-02-22
33 min
Nonprofit Nation with Julia Campbell
Shifting the Power to the People You Exist For with Vic Hancock Fell
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .We have a responsibility...
2023-02-15
34 min
Nonprofit Nation with Julia Campbell
How to Get Better Fundraising Results with Steven Screen
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .Are you having trouble...
2023-02-08
32 min
Confessions with Jess and Cindy
Speaking on stages with Julia Campbell
“I've been speaking for about 10 years. You know, I'm not a newbie at it. I think just being really clear about your boundaries and what you'll accept and not accept.’ – Julia CampbellJulia Campbell is an OG nonprofit consultant and social media teaching maven. She has been in the nonprofit sector for over 13 years, and now works with clients one-on-one, speaks on stages, and runs online courses to empower nonprofit coaches and consultants. In this episode, Julia walks us through how she has built her own speaking business and shares her top tips on how you can lev...
2023-02-02
48 min
Nonprofit Nation with Julia Campbell
Planned Giving Primer for Small Nonprofits with Tony Martignetti
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .Does your nonprofit have...
2023-02-01
32 min
Nonprofit Nation with Julia Campbell
Leveraging AI for Nonprofits with Joshua Peskay
This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now.Maybe you've heard of chatbots, the Lensa app (for all those futuristic selfies filling up your feed...
2023-01-25
43 min
Nonprofit Nation with Julia Campbell
What Does Success on Social Media Mean in 2023? Part 3
I am so excited - it’s finally here!! The doors to my signature training program, Social Media for Social Good Academy, are open - but for a limited time only! Who’s it for? For Nonprofits Who Want to Turn Social Media Followers Into Donors, Supporters, and Advocates. What do you get at the end? You will walk away with a completely doable Social Media Strategy, Action Plan, Playbook and Content Calendar! I only run this once per year, and I don’t want you to miss out! Get all the details at socialgoodacademy.com I hope to see...
2023-01-20
31 min
Nonprofit Nation with Julia Campbell
How to Keep More Donors Through Strategic Communications with Madeleine St. John
This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now.Donor retention is the rate at which donors maintain their relationship with your organization and continue to...
2023-01-18
34 min
Nonprofit Nation with Julia Campbell
Where Should You Be On Social Media? Part 2
Before we begin, I wanted to let you know that I’ll be opening the doors to my signature training program, Social Media for Social Good Academy, in just a few weeks. I only run this program once each year, so don’t miss out. Get on the waitlist at socialgoodacademy.com and I’ll send you all the details when it’s up and running. Sound good? See you there! In this special three-part series I’ll review the current social media landscape as we enter 2023, important trends to consider, and the steps nonprofits can take to...
2023-01-16
20 min
Nonprofit Nation with Julia Campbell
How to Build and Grow a Thriving Community for Your Nonprofit with Itse Hesse
This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now. What started with an Instagram post in early 2020 has grown to a collective of hundreds. S...
2023-01-11
37 min
Nonprofit Nation with Julia Campbell
What's Next for Nonprofits and Social Media? Part 1
Before we begin, I wanted to let you know that I’ll be opening the doors to my signature training program, Social Media for Social Good Academy, in just a few weeks. I only run this program once each year, so don’t miss out. Get on the waitlist at socialgoodacademy.com and I’ll send you all the details when it’s up and running. Sound good? See you there! In this special three-part series I’ll review the current social media landscape as we enter 2023, important trends to consider, and the steps nonprofits can take t...
2023-01-09
23 min
Nonprofit Nation with Julia Campbell
How to Grow & Engage Your Email List with Jess Campbell
This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2023! Did you know that email conversion rates are 4x higher than social med...
2023-01-04
34 min
Nonprofit Nation with Julia Campbell
Overcome Your Money Blocks to Raise More Money with Jarrett Ransom
Prosperity consciousness might sound woo-woo to some, but in this conversation with Jarrett Ransom, AKA: Nonprofit Nerd, she shares how identifying your personal money blocks will help you excel as a professional fundraiser. Known as the Nonprofit Nerd, Jarrett has experience working in the trenches of the nonprofit community for nearly 20 years. From start-ups to multi-million dollar charitable organizations, she wears many hats and under her leadership and guidance, her teams across the nation raise millions of dollars every year to support and sustain their mission. As CEO of The Rayvan Gr...
2022-12-28
33 min
Nonprofit Nation with Julia Campbell
How to Tap Into Your Unique Strengths and Flourish with Rachel Fry
Strengths can be considered any personal behaviors, passions, experiences, resources, positive relationships, and values that are energizing and authentic. The good news is that we all have the ability to tap into that part of ourselves - breaking through barriers and using our own natural strengths and skills. If we are given the right tools and support we can take major steps toward reaching our own higher potential, whether that be in our professional or personal lives. To show us how to tap into our unique strengths, I invited Rachel Fry to come...
2022-12-21
35 min
Nonprofit Nation with Julia Campbell
Engaging Millennials to Raise Big Money with Alyssa Wright
Pretty much every stereotype you have read about Millennials is false. Many are skilled, up-and-coming professionals in their 30's & 40's with deeper pockets and vaster networks than you might think. Plus, they are the inheritors of $42 trillion by 2030.In this episode, get to know the Millennial generation, understand what inspires and motivates them to get involved in mission making, and start to ensure effective inter-generational collaboration at your organization with Alyssa Wright.Having spent time as a human rights activist in Eastern Europe and Africa, Alyssa brings over a decade of experience in international philanthropy...
2022-12-14
34 min
Nonprofit Nation with Julia Campbell
4 Simple Frameworks to Prioritize Your Audiences with Farra Trompeter
Effective nonprofit communication planning begins with knowing who your audiences are. Seems simple, right? Sure: you can write out a long list of various groups that your organization is communicating with or wants to reach in the future… but where do you go from there?As Big Duck’s Co-Director, Farra Trompeter (she/her) ensures that Big Duck is a healthy, thriving company. Big Duck, a worker-owned cooperative, helps nonprofits use comms to achieve their mission by building strong brands, strong campaigns, and strong teams. Much of their work centers on creating strategies and tactics that...
2022-12-07
34 min
Nonprofit Nation with Julia Campbell
[SOLO] How to Turn Giving Tuesday Donors Into Long-Term Supporters
How did Giving Tuesday go for you? I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end.But what happens after the donation comes in?What’s the plan to keep these new donors and bring them into the fold long term, after November 29th?Let’s talk about donor psychology. We know what donors want.The National Donor Commitment Study by Donor Voice tell us that donors give agai...
2022-12-01
12 min
Nonprofit Nation with Julia Campbell
The Right Way to Tell a Fundraising Story with Vanessa Chase Lockshin
Believe it or not, there's a right way to tell a fundraising story. And by fundraising story, I mean a story that you're using to raise money for your non-profit. A fundraising story needs the right story structure to connect with the audience, demonstrate need, and invite the audience to get involved by making a donation. Individual donors can give with shocking levels of generosity when they’re deeply moved by stories. That’s just what your organization needs in order to grow!But chances are, you didn’t get your job because you’re...
2022-11-30
31 min
Nonprofit Nation with Julia Campbell
[SOLO] Last Minute Strategies for Giving Tuesday
Today is #GivingTuesday! GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past ten years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity year-round.In 2021, an estimated $2.7 Billion were donated in twenty-four hours in the U.S. alone, a 9% increase over the prior year and a 37% increase from pre-pandemic levels. 84% of those aware report that GivingTuesday inspired them to be more giving. A 2019 Horizon Media study reported that 52% said that they want to d...
2022-11-29
16 min
Nonprofit Nation with Julia Campbell
Strengthening the Capacity of Black Fundraisers with Kia Croom
In the report The Lived Experience of Fundraisers of Color produced by Cause Effective, two-thirds of the respondents mentioned facing obstacles in their development careers due to their race. More than half of those surveyed acknowledged they might be reluctant to recommend that people of color they know enter into the fundraising profession, “because fundraising involves external relationships where bias might be present” and “fundraising reflects and magnifies the racial hierarchies of our culture.”On this episode of Nonprofit Nation, I sit down with Kia Croom, a fund development executive with 20 years of experience. Kia launched...
2022-11-23
34 min
Nonprofit Nation with Julia Campbell
Secrets of Compelling Grant Writing That Gets Funded with Rachel Waterman
Requesting grant dollars can be quite intimidating, especially when you’re new to the grant seeking process. When it comes to nonprofit grant writing, there’s not a formulaic approach or “one-size-fits-all”. Rather, you need to customize your approach for each funder you pursue. Rachel Waterman is here to help! Rachel is the CEO and Founder of GDS Grants. She is a GPA approved trainer and presenter on various topics related to grant writing, research & management, but her favorite "things" are data collection/outcome measures and systems for scale and efficiency. She helped develop the grant management software...
2022-11-16
36 min
Nonprofit Nation with Julia Campbell
[SOLO] 5 Tips for Nonprofit Social Media Managers Heading into Year-End
The Nonprofit Social Media Summit is back November 2-3! Get your free ticket today. If you can't attend live, register your info and we'll send you info on how to access the awesome content after the fact. Sign up here! In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to get engagement and to grow your audience. That’s why I curated a fantastic group of thought leaders, speakers, and trainers to show you what’s on trend, what’s coming up, and how t...
2022-11-02
12 min
Nonprofit Nation with Julia Campbell
How to Build and Launch a Lead Generation Campaign with Dana Snyder
Dana Snyder will be giving a session at the Nonprofit Social Media Summit next week all about Facebook ads! Sign up here. When you hear the term "lead generation " what comes to your mind? Complicated marketing funnels built by multi-million dollar businesses? Not so! The purpose of lead generation is to stimulate people's interest and build a feeling of community around your cause. And what nonprofit couldn't benefit from a little more buzz? In this episode, we break down all things lead generation - what it is, why it's im...
2022-10-26
34 min
Nonprofit Nation with Julia Campbell
How to Build an Equitable World with Technology with Amy Sample Ward and Afua Bruce
Amy and Afua will be kicking off the Nonprofit Social Media Summit with their keynote: The Tech That Comes Next! Sign up here!Changing the way we use, develop, and fund technology for social change is possible, and it starts with you.My guests in this special bonus podcast episode are Amy Sample Ward and Afua Bruce, authors of The Tech That Comes Next: How Changemakers, Philanthropists, and Technologists Can Build an Equitable World . This important book outlines a vision of a more equitable and just world along with practical steps...
2022-10-21
35 min
Nonprofit Nation with Julia Campbell
How to Create Better Virtual Learning Experiences with Tim Sarrantonio
The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce, Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influencer marketing and more. Get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there.Do you remember that first in-person event or conference that you had to cancel in 2020? I remember it SO c...
2022-10-18
45 min
Nonprofit Nation with Julia Campbell
5 Last Minute Must-Do’s for End-Of-Year (EOY) Fundraising with Loree Lipstein & Holly Richardson
The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce, Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influencer marketing and more. Get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there. Almost one-third (31%) of annual donations happen in December, with a whopping 28% of nonprofits raising as much as 50% of their a...
2022-10-14
33 min
Nonprofit Nation with Julia Campbell
How to Improve Your Organization's Internal Communications and Culture with Cierra Selby
Cierra Selby will be presenting a session at The Nonprofit Social Media Summit in November - How Social Media Managers Can Create Effective Internal Comms! It's going to be all about how to communicate with staff, higher-ups, and colleagues on the work of social media - whether they are too involved, or not enough. Sign up here! It is becoming increasingly apparent to employers that internal communications are essential to overall success. Organizations and their missions can be profoundly impacted by effective communication practices and engaged employees.Cierra Selby believes effective internal communication p...
2022-10-12
30 min
Nonprofit Nation with Julia Campbell
Fundraising Tips for Very Small Nonprofits with Erik Hanberg
The Nonprofit Social Media Summit is BACK! Sign up here to get notified when registration goes live. There are more than 1.5 million tax-exempt organizations in the United States (National Center for Charitable Statistics), and recent estimates indicate that about 12.3 million people work in the nonprofit sector. It is estimated that three-quarters of American nonprofits have budgets under $1 million but there are many that are even smaller.In this episode, I sit down with Erik Hanberg, author of four books for very small nonprofits, to find out how small nonprofits can fundraise, where they...
2022-10-05
28 min
Nonprofit Nation with Julia Campbell
How to Build A Strong Leadership Team with Joan Garry
Joan Garry’s Nonprofit Leadership Lab opens it’s doors for one last day this year - October 3! Get your invite here https://jcsocialmarketing.com/lab/ Joan Garry is the go-to resource for hundreds of thousands of nonprofit leaders worldwide. Through her blog, podcast and book, Joan Garry’s Guide to Nonprofit Leadership, she has become the ‘Dear Abby’ of the nonprofit sector, advocating for the success of nonprofits, large and small. As a columnist for the Chronicle of Philanthropy, contributor to Harvard Business Review and Forbes Magazine, among others, Joan...
2022-09-28
35 min
Nonprofit Nation with Julia Campbell
How to Maximize Fundraising Using AI with Michael Gorriarán
As we emerge from COVID, it is easy to anticipate that giving patterns will change, again. Simultaneously, new generations of potential donors are accumulating wealth, and they expect to be engaged as “individuals,” not “donor segments.”How does a fundraiser navigate these trends?Artificial Intelligence (A.I.) and Behavioral Economics Modeling can successfully address these challenges. Careful observation of donor behavior through A.I. modeling services can provide more accurate insights into donor sentiment. Today’s professional fundraisers can use these insights to individually optimize giving at the scale of direct response fundraising, enabling nonprofit organizati...
2022-09-21
33 min
Nonprofit Nation with Julia Campbell
What’s Next for Nonprofit Galas and Auctions? with Sherry Truhlar
It's no secret that charities of all sizes have had to rethink their gala, auction, and fundraising event strategy in light of the COVID-19 pandemic. How can we continue to set an event strategy - virtual or in-person - in light of COVID-19? What's changed, and how can we adapt? My guest this week is an expert on events, auctions, and galas. Sherry Truhlar is President of Red Apple Auctions, a boutique auction firm focused on nonprofit galas. Since leaving her corporate marketing job, she’s worked as a cheeky auctioneer onstage and a trusted resource offstage for...
2022-09-14
33 min
Nonprofit Nation with Julia Campbell
How to Use Grant Writing as A Tool for Change with Catherine Ashton
The words we use matter. The stories we tell have an impact. Yet, our grants are often full of old, recycled language and buzzword descriptors that are more than just boring — they’re harmful. Grant writers play a critical role in branding the organization and crafting the ways in which it is presented to funders, and thus they are critical in integrating social justice into fundraising programs - and the overall culture and work of their organization.This podcast episode explores how grant writers at all stages of their career can ground their grant writing practices in race...
2022-08-31
37 min
Nonprofit Nation with Julia Campbell
You Made “The Ask” - Now What? with Elizabeth Abel
Making “the ask” is a pivotal moment in the donor journey, as it is a direct request for philanthropic support. But what comes AFTER you make the ask? How do you manage a donor’s response to a gift request, no matter what they say?In the latest episode of Nonprofit Nation, Julia sat down with Elizabeth Abel to learn the top 5 donor response scenarios and how to respond in each circumstance. Elizabeth is a thought leader in philanthropy and expert in fundraising. She has led capital campaigns and development initiatives that have collecti...
2022-08-24
34 min
Nonprofit Nation with Julia Campbell
How to Measure + Increase Your Marketing Effectiveness with Rachel Clemens
One year and over 40K downloads! 🥳 To celebrate the one-year birthday of Nonprofit Nation, I created a brand new free resource for you: The Nonprofit Social Media Content Planner. Get your copy here. Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? What opportunities are you missing? Ultimately, marketing effectiveness equates to marketing maturity. Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand tod...
2022-08-17
34 min
Nonprofit Nation with Julia Campbell
The Science Behind Storytelling & Movement Building with Sheela Mahajan
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/Do any of these situations sound familiar? You know what a difference your organization can make, but your team struggles to accurately and consistently measure the impact. You know that the work you do is layered an...
2022-08-10
29 min
Nonprofit Nation with Julia Campbell
A Growing Movement for Black Philanthropy and Funding with Floyd Jones
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/Happy Black Philanthropy Month! Black Philanthropy Month is about celebrating not only Black organizations but also Black donors, Black foundations, and Black dollars. It's also about allies recognizing their critical role in supporting this movement. Black-led no...
2022-08-03
32 min
Nonprofit Nation with Julia Campbell
Rewriting the Rules of Giving and Philanthropy with Rhodri Davies
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/How has philanthropy changed in the last two years? Where is it going? What do nonprofits need to know about the ever-changing landscape? In this episode, I talk with one of my favorite authors and thought l...
2022-07-27
34 min
Nonprofit Nation with Julia Campbell
Digital Marketing Trends Nonprofits Need To Know with Cameron Ripley
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/Over the past two years, the pandemic has left nonprofit professionals feeling disoriented: the lighting-speed shift to digital marketing also meant navigating the digital space without a roadmap.To make sense of the space and understand t...
2022-07-20
32 min
Nonprofit Nation with Julia Campbell
How to Build & Market a Legacy Program with Ligia Peña
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!Want to know the secrets of getting legacies right in order to secure more gifts? In this episode, I talk with Ligia Peña, CFRE, an internationally-recognized expert in gifts in wills/legacies. We cover all the nuts and bolts of legacy programs for nonprofits, how to build and market these programs, and how to do all of i...
2022-07-13
33 min
Nonprofit Nation with Julia Campbell
Strategic Planning Is A Waste Of Time (Except When It Isn't) with Carol Hamilton
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!If you’ve got a Strategic Planning document on a shelf somewhere that was written after an enormous number of meetings but never cracked again, you are in good company. Many nonprofits spend time, resources, and precious bandwidth creating a Strategic Plan - never to look at it again. Yikes. In an ideal world, a Strategic Pl...
2022-07-06
33 min
Nonprofit Nation with Julia Campbell
The Future of Work with Russ Finkelstein
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!"Your career has real value and potential, even if you didn’t start out with a fixed idea of what you wanted to end up doing, then pursue it in a series of obvious, tried and tested steps." For the past twenty years, Russ Finkelstein has worked to change how individuals view their current and future work and how...
2022-06-29
36 min
Nonprofit Nation with Julia Campbell
Raise More Money with Good Copywriting with Julie Edwards
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!Nonprofits often struggle with how to write emails, newsletters, and other copy that can connect with donors. The key? To incorporate vulnerability, warmth, authenticity, and even some silliness and disregard for proper grammar and style. And who best to teach us this style than someone who was in the trenches for years - with extraordinary results! For 11 years, J...
2022-06-22
38 min
Nonprofit Nation with Julia Campbell
How to Stand Out In the Inbox - Email Marketing Made Easy with Liz Wilcox
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!Email still remains the best way to communicate with a large group of people at scale – when implemented in a thoughtful, strategic fashion. And while email marketing boasts a high return on investment for the average nonprofit, you should continuously be working to improve your email effectiveness. Did you know that the average nonprofit loses out on around $14,000 per year be...
2022-06-15
37 min
Nonprofit Nation with Julia Campbell
What’s Wrong With Nonprofit Data with Meena Das
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there! The data we have is flawed. My guest this week, Meenakshi ‘Meena’ Das, writes: “For far too long, we have ignored collecting critical data points, missed creating healthy dialogues around that data, and we have added our biases to all of it — all of it — to perform research operations and take crucial decisions from it.”What is "good data" and how...
2022-06-08
42 min
Nonprofit Nation with Julia Campbell
Why Nonprofits Should Care About Crypto with Pat Duffy
On top of all the other fundraising strategies nonprofits have to master, you may be thinking that the additional hassle of figuring out cryptocurrency donations may not be worth it.However, 220,000,000+ people use cryptocurrency today. And half of millennials prefer crypto investing to stocks. And in a recent study, Fidelity Charitable found crypto owners to be more charitable than the typical investor, but 46% of these donors noted it was difficult to find nonprofits that accept cryptocurrency donations.With so many ways for nonprofits to accept cryptocurrency donations, you don’t need to turn away donors wh...
2022-06-01
35 min
Nonprofit Nation with Julia Campbell
[SOLO] The 5 Types of Stories Every Nonprofit Should Tell
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.comStorytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media.Brands and businesses are getting their stories out there – stories about their origins, their values, their customers.So why are most nonprofits so bad at storytelling?I t...
2022-05-27
08 min
Nonprofit Nation with Julia Campbell
A Revolution in Nonprofit Professional Development with Jon McCoy and Becky Endicott
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.comNonprofit organizations live daily in working to outpace need. Yet, the nonprofit fundraising landscape is one that hasn’t changed much in the last several decades. What if our dreams are bigger than simply hitting revenue goals? To better help the sector dream big and escape the status quo, Jon McCoy and Becky Endicott...
2022-05-25
40 min