Shows
Julia's Creative Business GuidebookAn Update From JuliaLove you all lots. Follow along with my biz journey on Instagram @juliakaydesign and please stay in touch! Xoxo2023-05-0307 min
Julia's Creative Business GuidebookChapter 29: Biz Chat with Kelsey from Creamery HillToday I am sitting down and sipping some cocktails with Kelsey from Creamery Hill! Creamery Hill is an event design & rentals company based in Chester County, PA. Kelsey and I talk through how her business came to fruition, what it looks like to work with her, and everything in between! She also gives her best advice to anyone who is looking to get started in the events design & rentals space. You can find Kelsey on social media @creameryhill and you can inquire for her services at www.creameryhillevents.com.www.juliakaydesign.com@juliakaydesign2023-04-2643 min
Julia's Creative Business GuidebookChapter 28: Navigating a Wedding Business Post-CovidYou probably thought the podcast episodes about Covid were all over but today I'm sharing some vulnerable feelings about where my business is at right now post-Covid. More specifically, the post-Covid Wedding Boom. I'm sharing all the struggles I'm facing right n0w and the actionable things I am doing to keep the needle moving. As always, if you are feeling the same way and need to chat, my DMs on Instagram are always open!@juliakaydesign on Instagramwww.juliakaydesign.com2023-04-1922 min
Julia's Creative Business GuidebookChapter 27: Design With MeThis episode is a little bit different than others! Today I am taking you along as I design an invitation suite with Adobe Illustrator. I am re-designing one of my original 10 designs from my Invitation Shop today! This suite needed a little TLC and that's exactly what I did :) Sit back, relax, and maybe even start designing your very own invitation design with me today! Platform used for designing: Adobe IllustratorWebsite I purchase artwork graphics: Creative MarketPlatform used for mockups: Adobe Photoshop2023-04-1223 min
Julia's Creative Business GuidebookChapter 26: My Clients Initial QuestionnaireIn this episode, I'm running through the exact questionnaire that I send to all of my custom wedding invitation clients before we begin design work. This questionnaire asks them everything I need to know as the designer to be able to confidently put together a design mood board that my clients love! Sign up for DUBSADO now for a free trial and 20% off your first year of membership.2023-04-0519 min
Julia's Creative Business GuidebookChapter 25: Things That Increase ProductivityIn today's little episode, I am giving you a list of things that help increase my productivity. These small things always help me when I am feeling unmotivated and / or unproductive. They are small action steps that can really just turn your day around!2023-03-2914 min
Julia's Creative Business GuidebookChapter 24: Rollercoaster of EntrepreneurshipIn this episode, I get real, raw & vulnerable as I talk about the rollercoaster of entrepreneurship and how it can take a toll on our business, but more importantly a toll on our mental health. Entrepreneurship is no easy lifestyle and no matter how big or small your business is, you have to protect your mentality at all costs. I also chat about how 2023 has been for me so far and provide some insight on what I am doing to protect my mental health moving forward. If there's any podcast episode of mine you listen to, let it be...2023-03-2225 min
Julia's Creative Business GuidebookChapter 23: Step by Step of My Client ProcessIn this episode I am giving you a step by step look into my client process. I explain what I do for each client from start to finish which can help you solidify your process if it is something you are feeling lost with. @JULIAKAYDESIGN INSTAGRAM2023-03-1518 min
Julia's Creative Business GuidebookChapter 22: Printing Invitations at HomeIn this episode, I am giving you all the tips, tricks, struggles, reasons, etc. for why I am beginning my printing at home journey. I share what things you need to consider if you are wanting to begin printing at home. I also share with you why this was an important step in my business growth but why it might not be the best decision for you! I also give you the names of the printers, papers, etc. I am using to print at home. You can find my printer & paper cutter HERE. 2023-03-0816 min
Julia's Creative Business GuidebookChapter 21: My Average Work DayIn this episode I'm chatting all about what a typical work week/day looks like. I'm running through an average day with you and how I break up my days! I think having a set schedule / structure really has helped my business grow and become more productive. I encourage you to also come up with a set structure for your work days so you can make the most of your time no matter how much you have! @JULIAKAYDESIGN INSTAGRAM2023-03-0114 min
Julia's Creative Business GuidebookChapter 20 My Take on Imposter SyndromeIn this episode I give my take on imposter syndrome which you may or may not agree with! I explain what I think causes imposter syndrome and how society has brought such a big light to this. I give a few suggestions on what may help your mindset if you feel you are struggling with imposter syndrome. @JULIAKAYDESIGN INSTAGRAM2023-02-2219 min
Julia's Creative Business GuidebookChapter 19: Onboarding New ClientsIn this episode I give you an in-depth listen to how I onboard new wedding invitation clients, both from my Invitation Shop and custom clients. I run through my systems and workflows one step at a time in hopes of providing you with some useful tips! Having a good onboarding systems is crucial to provide your clients with a top-tier experience from the very beginning!@JULIAKAYDESIGN INSTAGRAM2023-02-1522 min
Julia's Creative Business GuidebookChapter 18: Tasks for Slow SeasonIn this episode I talk about several different tasks you can accomplish while in slow season. These tasks will help your business move forward even if you aren't currently getting paying clients! I talk about the importance of each of these items and why you should prioritize them all. It's easy to feel defeated and unmotivated during a slow season, but I personally think it's an amazing opportunity to prepare for the growth that is to come! @JULIAKAYDESIGN INSTAGRAM2023-02-0821 min
Julia's Creative Business GuidebookChapter 17 Proposals & Contracts for your Invitation BizIn this episode I talk all about proposal & contracts. HOW FUN!!! I run through exactly what is included in the proposals and contracts that I send to custom invitation clients. I give advice on what you should include, where you can find contracts/templates, and more! @JULIAKAYDESIGN INSTAGRAM2023-02-0120 min
Julia's Creative Business GuidebookChapter 16: Pricing Your Wedding Invitation ServicesIn this episode I talk about how you should price your wedding invitation business and important elements to think about when you are choosing your pricing. I also talk about how you can find your profit margins, what a reasonable margin should be and what the heck a design fee is! This episode is packed with actionable tips and advice for pricing your services moving forward. @JULIAKAYDESIGN INSTAGRAM2023-01-2532 min
Julia's Creative Business GuidebookChapter 15: 22 Lessons I Learned in 2022In this episode I talk about 22 lessons I learned as a business owner in 2022. I'm getting real with you all and talking through some frustrations as well as lights I came across in my business throughout the year! @JULIAKAYDESIGN INSTAGRAM2023-01-1822 min
Julia's Creative Business GuidebookChapter 14: Efficiently Organizing your BusinessIn this episode I cover how I organize my business in 3 different areas: the physical organization of my office space, my inbox/email organization, and how I organize clients both on the computer and in real life. I share with you the importance of having "zones" in your office space as well as tips and tricks for using your inbox as a to-do list. Say goodbye to a stressful & overwhelming inbox baby! Resources mentioned in this episode: Office storage + new paper cutter: https://www.amazon.com/shop/juliakaydesign/list/16ZVO5LPXOBCD?ref_=aip_sf_list...2023-01-1129 min
Julia's Creative Business GuidebookChapter 13: Manifest with Me, Where I See My Business in 10ish YearsIn this episode I am manifesting baby! Manifest with me as I talk you through where I see my business in 5-15ish years. I give details on where I see my business going and how I have no idea how I'll get there haha. I'm sharing what I think the biggest struggle will be but emphasizing how important I think it is to just believe you can do something and set out to do it. I talk about how mindset is sooo important to grow your business. ASK ME A QUESTION- all questions will be answered...2023-01-0419 min
Julia's Creative Business GuidebookChapter 12: 2022 Review & 2023 GoalsIn this chapter I talk allll about 2022 and the goals I met and the goals I missed. I get real with you and share my actual numbers of where I wanted to be vs. where I ended up. I also share my 2023 goals with you and really go in depth with what I have in store for 2023! I hope this episode inspires you to start your goal planning for 2023!ASK ME A QUESTION- all questions will be answered during our Unit Review at the end of each unit :)@JULIAKAYDESIGN INSTAGRAM2022-12-2823 min
Julia's Creative Business GuidebookChapter 11: How I Prioritize My TimeIn this episode I am talking about my I prioritize my time and how it has changed drastically since I started my business four years ago. I explain what works for me and what doesn't work and how the choices I'm making today are impacting my business. I share the system that I use today that has absolutely changed my business.I also share what I'm still struggling with as I try to find the perfect systems and processes for me as a one-woman show running my small business.ASK ME A QUESTION- all questions...2022-12-2123 min
Julia's Creative Business GuidebookChapter 10: Client Inspiration to Custom DesignIn this chapter, I talk all about the process I go through when I am creating a clients custom wedding invitation sketch and mood board. I use a real client inspiration and talk through exactly what I consider when creating their sketch.Sneak peak of my custom invite client mood boards HERE.ASK ME A QUESTION- all questions will be answered during our Unit Review at the end of each unit :)@JULIAKAYDESIGN INSTAGRAM2022-12-1424 min
Julia's Creative Business GuidebookChapter 9: Customer ServiceIn this chapter, I cover..Why I think customer service is the most important aspect of your businessWho the most important customers are Why you should value your current clients a little bit more than potential clientsThe 2 customers I've had that weren't entirely happy with mePractices you should do in your business to ensure you have the happiest clientsASK ME A QUESTION- all questions will be answered during our Unit Review at the end of each unit :)@JULIAKAYDESIGN INSTAGRAM2022-12-0728 min
Julia's Creative Business GuidebookChapter 8: Perfecting Your SystemsIn this chapter, I cover..An inside look at my systems and what my workflow looks like for every single invitation clientThe importance of having smooth systemsHow to figure out what systems work best for youWhat task and client management programs I useWhat goes into the production phase of invitation clientsASK ME A QUESTION- all questions will be answered during our Unit Review at the end of each unit :)@JULIAKAYDESIGN INSTAGRAM2022-11-3036 min
Julia's Creative Business GuidebookChapter 7- Finding Clients When Just Starting Your BusinessIn this chapter, I cover..The strategies I recommend and used to find clients when I was just starting my businessThe pros and cons of wedding showsHow to get involved in styled shoots and which ones you should accept/rejectStarting your email listCold emailing wedding venues and why it is beneficialWhat you should do in the meantime while waiting for clientsASK ME A QUESTION- all questions will be answered during our Unit Review at the end of each unit :)2022-11-2326 min
Julia's Creative Business GuidebookChapter 6: My Transition from Wedding Signage to StationeryIn this chapter, I cover how I transitioned from wedding signage to wedding stationery and what my business first looked like when I started out. I share my tricks to having a successful wedding show and how you can gain a large amount of email subscribers when just starting out. I talk about the importance of being passionate about your work, styled shoots, and creating content for social media even if it's fake. I also talk about my new Instagram subscription service and how beneficial it is for anyone who is learning the ropes of owning or starting a...2022-11-1628 min
Julia's Creative Business GuidebookChapter 5: Unit 1 Review / Q&AIn this chapter, I cover a review of chapters 1-4 as well as answer the questions that were asked in my question box! I also go over what is coming in Unit 2 and give you a little update on my life since it's been just a lil crazy! If you have any questions, please leave them at the link below for me to answer during the Unit 2 review / Q&A episode!ASK ME A QUESTION- all questions will be answered during our Unit Review at the end of each unit :)@JULIAKAYDESIGN INSTAGRAM2022-11-0927 min
Julia's Creative Business GuidebookChapter 4: Recommended Equipment & ProgramsI am finally giving you alllll the answers to what equipment I recommend, what printer I use, what I personally think you need to invest in when starting out, what programs I use to design as well as scrolling through my DMs and answering all your questions!In this chapter, I cover:- What equipment I started out with and why I DON'T recommend it for everyone- What programs I use to design wedding invitations- What printer I use at home for envelopes and small misc. projects...2022-10-2630 min
Creative Minds Think AlikeThe Creative Business Journey with Julia CasoloKarima talks with Julia Casolo of Julia Kay Design about growing her creative business. Julia shares her experience and what she has learned along the way. Follow Karima on Instagram @karima.creative Find the show notes at karimacreative.com2022-10-2539 min
Julia's Creative Business GuidebookChapter 3: Bookkeeping & Accounting for your Small BusinessThis episode is an important one because bookkeeping & accounting ARE SO DAMN IMPORTANT for your small business!!!In this chapter, I cover:- what I struggle with when it comes to bookkeeping and accounting- how to get started with bookkeeping as a small business owner- what bookkeeping platforms i recommend- what business credit cards i recommend- how to pay yourself every month- what taxes you need to file as a small biz owner- how to determine how...2022-10-1932 min
Julia's Creative Business GuidebookChapter 2: Business BrandingThis episode is allll about business branding & why it is so damn important!In this chapter, I cover:- the 2 parts to business branding- where you should use your branding- why business branding is so important- why it's hard to keep yourself out of your branding- how to choose your brand colors, fonts, logo, etc.- when you should invest in a brand designer- how to identify your ideal client- how to show your target...2022-10-1229 min
Julia's Creative Business GuidebookChapter 1: Officially "Starting Your Business" Chapter 1/3 in Unit 1: Logistics of Starting a BusinessThis episode is an introduction to my new podcast, Julia's Creative Business Guidebook. In this episode I introduce the audience to who I am and how I got started building and running my business, Julia Kay Design.In this episode, I cover:Dog sitting & house sitting this weeks = spending time in the country = heavenNick & I are taking a trip to Vermont to see fall foliageThe steps you need to take to start your businessPicking your business...2022-10-0519 min
Julia's Creative Business GuidebookIntroduction to Julia's Creative Business GuidebookThis episode is an introduction to my new podcast, Julia's Creative Business Guidebook. In this episode I introduce the audience to who I am and how I got started building and running my business, Julia Kay Design.In this chapter, I cover:- Who Julia is- How I started my business- How my business grew to invitations- How Covid affected my business and the pivot I took- When and how I took my business full-time- How I took advantage of...2022-09-2922 min