Julia At Stratos Creative Marketing

Shows

Marketing in the WildStratos in the Wild: A Christmas Special Episode 119: In this episode, the Stratos team shares some of their Christmas memories that may or may not be marketing related! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-12-2118 min

Marketing in the WildBTS with the Stratos Marketing Team Episode 111: In this episode, Julia chats with Ryann and Kat from Stratos, where they share some of what’s happening behind the scenes at Stratos. They share some of their proudest moments, challenging moments, and steps they’ve taken to streamline their marketing processes. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-10-2647 min

Marketing in the WildClosing Thoughts for SummerAlthough our summer series is officially over, the inspiration from all the conversations these past few months remains with us. Julia shares some of her thoughts to close out the series. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-09-0708 min

Marketing in the WildCapturing Love in the Wilder West ft. Caitlyn JenningsJulia meets with Caitlyn Jennings, the owner and lead photographer at Wilder West Elopements. Caitlyn shares her journey as a wedding and elopement photographer based in Sedona, Arizona. Listen in to hear her talk about the flexibility and lifestyle benefits of owning her business and how she found her niche in elopements! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-08-3127 min

Marketing in the WildFrom Pitch Competitions to a Thriving Business ft. Taylor WaldenEpisode 102: This week, Julia meets with Taylor Walden, the founder of Simple & Sentimental, a personalized gift business. Taylor shares her entrepreneurial journey from starting with calligraphy to pivoting into personalized stickers and gift boxes. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-08-2426 min

Marketing in the WildNourishing Entrepreneurship and Dietetics Marketing ft. Betty GuerreroEpisode 101: In this episode, Julia meets with Betty Gurerro, a licensed registered dietitian and owner of "Eat With Betty.” In this conversation, they cover the challenges of entrepreneurship, defining the "why" behind starting a business, authenticity in social media, and the rewarding feeling of empowering clients. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-08-1720 min

Marketing in the WildFinding Sweet Success through Ugly Chocolates ft. Jenni FarrowEpisode 100: What better way to celebrate our 100th episode with some CHOCOLATE? In this episode, Julia chats with Jenni Farrow, owner and head chocolatier of Jenni’s UGLY Chocolates. Jenni shares her experience with earning accolades from renowned publications, embracing change, and seeking professional guidance to help grow her business. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-08-1022 min

Marketing in the WildCrafting Unique Connections with Craft Beer Soap ft. Elaine KinneyEpisode 99: In this episode, Julia chats with Elaine Kinney, the founder of White Pine Bath and Brew, to discuss her unique business of creating luxury vegan skincare, specifically palm-free soap made from local craft beer! Despite facing challenges like imposter syndrome, Elaine encourages aspiring entrepreneurs to take action and learn as they go. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-08-0326 min

Marketing in the WildStaying True to Yourself ft. Kamea JohnsonEpisode 97: Kamea is the owner of Chosen Creative Stationery and the Utah Letter Writing Club. In this episode, she shares with Julia about being part of the first wave of Etsy sellers and the importance of shedding expectations imposed by societal norms to embrace your most authentic self. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-07-2031 min

Marketing in the WildCreating Patterns of Success ft. Xochil Herrera ScheerEpisode 96: Julia chats with Xochil, owner of The Chicago Pattern Maker, who helps businesses with their product development needs. Xochil talks about what it’s been like to be in business for 15 years, the challenges of building a team, her favorite parts about owning a business, and the importance of having community within your industry. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-07-1326 min

Marketing in the WildEntrepreneurship in Speech Therapy ft. Rose GriffinEpisode 94: In this episode, Julia speaks with speech therapist and board-certified behavior analyst, Rose Griffin, about how she’s built her therapy product business through podcasting, course creation, TikTok, and more. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-06-2926 min

Marketing in the WildFinding the Right Path for Your Organization. ft. Christine O'DriscollEpisode 93: Julia chats with Christina O’Driscoll, co-founder of the New Growth Project, about her journey into nonprofit-hood: how she and her niece decided to start a nonprofit, why they went the non-profit direction, and what marketing a non-profit is like. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-06-2232 min

Marketing in the WildCreating Art in the Moment ft. Katie NelsonEpisode 92: Julia meets with Katie Nelson, a live painter. What exactly is that? Tune in to find out! Together, Julia and Katie also talk about social media and what it’s like to have a “toddler”-stage business. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-06-1520 min

Marketing in the WildBreaking Barriers and Leading with Joy ft. Chelsea RoseEpisode 91: Julia meets with Chelsea Rose, the president and CEO of the Colleyville Chamber of Commerce in Texas. They chat about how Chelsea got to where she is, what it means to be a business leader, how joy is her business strategy, and the one key thing that makes businesses most successful. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-06-0833 min

Marketing in the WildIntroducing Our Summer SeriesEpisode 90: This summer, Julia is meeting with several women business owners and highlighting their experiences and the road they’ve traveled to get to where they are. Tune in to this episode to learn more about the “why” behind this summer series. Whether you are a man or a woman, we hope that these episodes inspire you, encourage you, and maybe even teach you something new. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-06-0109 min

Marketing in the WildFinding Your Brand Voice ft. Paige WorthyEpisode 89: In this episode, Julia chats with fellow StoryBrand guide, Paige Worthy, about ethical copywriting and how your brand’s voice can humanize your marketing and show your customers that you care. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-05-2641 min

Marketing in the WildSetting Up Your Lead GenerationEpisode 88: You may have heard about the Stratos lead generation machine before. In this episode, Julia shares the details of that process so that you can develop your own ways to attract, nurture, and grow your audience and community. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-05-1817 min

Marketing in the WildBuilding a Business and the Life You Love ft. Virginia de AssisEpisode 87: Julia chats with Virginia de Assis, a business coach and seven-figure entrepreneur about workaholicism, aligning your passion with your business, and doing what feels right to serve your business—even when it’s not what you’re “supposed” to do. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-05-1142 min

Marketing in the WildGiving Permission To Do Things DifferentlyEpisode 86: Do you feel like you have to run your business in a certain way or that you have to follow specific steps to achieve your business goals? In this episode, Julia talks about giving yourself permission to align your work with your values. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-05-0415 min

Marketing in the WildSimplifying Your Content Creation ft. Annie SchiffmannEpisode 85: In this episode, StoryBrand guide Annie Schiffmann shares with Julia how she went from improv to marketing and what she's learned about simplifying the content creation process. Tune in to learn how you can also streamline your content creation with her PAGER method. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-04-2748 min

Marketing in the WildThat Time My Product Launch Failed…Episode 84: In this episode, Julia talks in depth about a recent product launch that failed, what she learned from it, and how she is moving forward! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-04-2009 min

Marketing in the WildThe Business of Stories ft. Susan PaytonEpisode 83: Julia chats with fellow StoryBrand guide Susan Payton, founder of The Business of Stories, to talk about sharing stories: how they build deeper connections, help establish your value, and help attract your ideal customers. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-04-1330 min

Marketing in the WildAnnouncing the Photo Camper!Episode 82: Julia invites a special guest in this episode—her husband, Roger! Together, they announce a new business venture, how it came to be, and why it’s the perfect marketing case study. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-04-0624 min

Marketing in the WildEthical Copywriting ft. Katie LantukhEpisode 81: Julia speaks with StoryBrand guide Katie Lantukh of Murphy Marketing on finding the balance between success and failure in our copywriting and brand messaging. They also talk about being more empathetic vs. fearmongering, having clarity on using words that mean what you truly want to say, and how compassion can help you serve both your customers and your team better. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-03-3032 min

Marketing in the WildWhat the Research Shows from Liberty MutualEpisode 80: In this episode, Julia goes down the rabbit hole (or rabbit trail?) on why she loves Liberty Mutual’s “Research Shows…” commercials and whether or not the “research” actually checks out! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-03-2333 min

Marketing in the WildThe Intersection of Sales and Marketing ft. Brooke GreeningEpisode 79: Julia chats with Brooke Greening, a StoryBrand guide and co-owner of Building Momentum Resources, about marketing and sales: how do they differ from each other, why businesses need both as part of their overall strategy, and how to use them to connect with your customers. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-03-1637 min

Marketing in the WildCreativity During a SlumpEpisode 78: It happens to the best of us—sometimes, it’s hard to feel creative or think of your next great idea. In this episode, Julia shares some ways that help inspire new ideas. It may seem contradictory, but tune in to see how she both consumes less and consumes more to be more creative! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-03-0923 min

Marketing in the WildThe Year of Hypewomen ft. Erin GallagherEpisode 77: Julia chats with Erin Gallagher, whose #hypewoman post went viral after the 2023 Golden Globes. In this episode, Julia and Erin discuss what we can learn about leaning into our own successes as women while supporting and celebrating other women doing the same. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-03-0244 min

Marketing in the WildOrganic vs Paid Social MediaEpisode 76: Organic posts, boosted posts, paid ads—oh my! Julia provides an overview of these different ways you can strategize on social media: how to figure out when to invest in paid posts, the difference between boosted posts and ads, and why you should never stop posting organic posts. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-02-2316 min

Marketing in the WildStrategizing Your Social Media ft. Tami EnfieldEpisode 75: Julia chats with fellow StoryBrand guide, Tami Enfield, about their experiences running social media companies. They also dive into why people are intimidated or overwhelmed to run their own social media accounts and how to use social media to achieve specific goals for your business! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-02-1630 min

Marketing in the WildCelebrating Hashtag HolidaysEpisode 74: In this episode, Julia talks about what #hashtagholidays are and how you can use them creatively and effectively for your social media marketing. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-02-0917 min

Marketing in the WildMarketing Mixology ft Alexi JohnsonEpisode 73: In this episode, Julia chats with Alexi Johnson, owner of the Cocktail Collective, whom she met at a local mixology class. Alexi shares her journey and experience as a black female business owner in Utah and what she's learned about marketing her collection of businesses. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-02-0239 min

Marketing in the WildOur Favorite DIY Social Media ResourcesEpisode 72: Julia shares some really great content resources and tools that we use ourselves at Stratos for creating social media content. If you are DIYing your own social media, you can use all of these resources, too! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-01-2618 min

Marketing in the WildThe 12 Brand Archetypes ft. Meg KypenaEpisode 71: Julia speaks with Meg Kypena about brand archetypes: what they are, how they are different from personas, and how they're kind of like Enneagrams for businesses. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-01-1939 min

Marketing in the WildMarketing ExperimentsEpisode 70: Sometimes you are too close to your own products or services to know what the best way to market is. Julia shares some examples on marketing that's needed to be tweaked, marketing that was scrapped, and marketing that has worked. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-01-1218 min

Marketing in the WildThe Power of the Pin ft. Cali WaegeEpisode 69: Julia chats with Cali Waege, a Pinterest marketer and founder of The Halcyon Hive. Tune in to learn about all things Pinterest: how to use it when you're not churning out weekly blog posts, whether or not it's considered social media, and the industries currently thriving on the pin-sharing platform. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2023-01-0537 min

Marketing in the WildGoodbye 2022—A Year in ReviewEpisode 68: Julia shares about the exciting projects Stratos has been a part of in 2022 and how we're grateful for being able to co-create with our clients! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-12-2915 min

Marketing in the WildAll We Want for Christmas…is in the AdsEpisode 67: In this special Christmas episode, the Stratos team shares about products from social media ads that have made it onto their holiday wishlists this year. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-12-2218 min

Marketing in the WildThe ABCs of B2B, B2C, and B2B2C ft. Michelle SellEpisode 66: Julia speaks with Michelle Sell, a product marketing manager who has worked in the B2B, B2C, and B2B2C world. In this episode, learn about what all these letters mean and the differences between these marketing audiences! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-12-1523 min

Marketing in the WildHashtags: The Underrated Search EngineEpisode 65: If you're not already using hashtags, get on it! Every social media platform utilizes hashtags differently, but they are a powerful tool for your customers to find you. Julia takes a deep dive in this episode on how to use hashtags and how to brainstorm them for your business. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-12-0816 min

Marketing in the WildDo You Know Who Your Customer Is? ft. Amber GaigeEpisode 64: Julia speaks to VP of Marketing and Technology of Wausau Homes, Amber Gauge, about identifying who your customer is. You may be surprised to learn that your target audience might not actually be who you think it is! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-12-0122 min

Marketing in the WildA Reflection on Being GratefulEpisode 63: Julia gets personal as she reflects on what it means to feel grateful, even when life feels hard. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-11-2411 min

Marketing in the WildMurals: Art or Advertising? ft. Hayley BarryEpisode 62: Julia speaks to hand-lettering and mural artist, Hayley Barry, about how murals can play a unique role in a business's marketing, how most of history's fine art was a form of PR, and the difference between calligraphy and hand-lettering. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-11-1732 min

Marketing in the WildShould I Quit Social Media?Episode 61: In this episode, Julia talks about the different marketing perspectives when it comes to using social media for your business. Tune in for examples of companies that don't use social media and for reasons to consider when figuring out if social media aligns with your marketing strategy. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-11-1014 min

Marketing in the WildOn Marketing Strategy and Personal Branding, ft. Schell GowerEpisode 60: Julia and fellow StoryBrand Guide, Schell Gower, take a deep dive into Schell's experience as a fractional CMO, the power in personal branding, and how one kink in your systems can cause a ripple effect in your marketing. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-11-0350 min

Marketing in the WildDon't Follow Your Friends and Family OnlineEpisode 59: Stratos Operations Manager, Kat, talks about who exactly you should be following from your business Instagram account. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-10-2712 min

Marketing in the WildUnexpected Best Email Practices, ft. Karsen MurrayEpisode 58: Julia chats with Karsen Murray about what ethical copywriting is and some best email marketing practices you might not expect! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-10-2030 min

Marketing in the WildFinding Clarity Around Next StepsEpisode 57: What calls to action are you using in your marketing? Are you giving clear instructions directing your customers in the right direction? Julia shares how lack of clarity resulted in a few confusing situations in her own life. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-10-1312 min

Marketing in the WildHow to Nurture your Nurture Emails ft. Rachel ZurerEpisode 56: Julia speaks with fellow StoryBrand guide, Rachel Zurer, about the conception of Magic Words of the Week, what makes nurture emails so effective, and ideas you can apply to your own email marketing. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-10-0631 min

Marketing in the WildMystery Marketing: Pet Rocks, ft. Ryann MarlarEpisode 55: Julia surprises Ryann with a piece of mystery marketing. Tune in on the discussion of why this product was successful, what we can take away from it, and to learn more about Ryann's favorite song, "It's Corn!" --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-09-2921 min

Marketing in the WildOn Conducting Market Research ft. JoAnn KunbergerEpisode 54: This week, Julia chats with JoAnn Kunberger, a market researcher at Reed Group, on why market research is helpful and practical ways to get usable and helpful data to act on. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-09-2235 min

Marketing in the WildStratos' Exact Formula for Repurposing Content, ft. Kat CombsIn this episode, Stratos Operations Manager, Kat Combs, shares some behind-the-scenes with our exact content repurposing methods. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-09-1616 min

Marketing in the WildInclusion Around Disability ft. Amanda PowellJulia chats with outdoor advocate, Amanda Powell, about her experience as an Instagram influencer and what it might look like for companies and businesses to be more inclusive and accessible for users of all abilities. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-09-0828 min

Marketing in the WildTrying Out Shuffles by PinterestIn this episode, Julia talks about exploring the new Shuffles app by Pinterest and her thoughts on how it can be used by marketers. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-09-0112 min

Marketing in the WildA StoryBrand Livestream Case Study: Third Edge Psychotherapy ft. Monica MikhaeilEver wondered how the StoryBrand livestream can help you clarify your message? Julia chats with Monica Mikhaeil who went through the workshop and was able to set a strong marketing foundation for her brand. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-08-2532 min

Marketing in the WildHow Marketing is like DatingMarketing is a lot like dating in that building relationships take time. Julia dives more into the foundation of a good relationship with your customers. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-08-1811 min

Marketing in the WildLearning to Sell Without Being Salesy ft. Justine WanIn this episode, Julia speaks to former salesperson, Justine Wan, on how to sell your products or services without feeling like a sleazy salesman. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-08-1136 min

Marketing in the WildApplying StoryBrand to Social MediaA question Julia gets asked a lot is how to apply the StoryBrand framework to social media posts. Here are some formulas you can use to help you strategize your social media plan using your BrandScript! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-08-0416 min

Marketing in the WildWhy I Started Using StoryBrandAs you may know, Julia is a certified StoryBrand guide. In this episode, she shares how she discovered StoryBrand and why Stratos uses it as the foundation of our work. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-07-2813 min

Marketing in the WildBoutique Ownership and the Art of Pivoting in Your Marketing ft. Grace SnivelyBoutique fashion is a fast-paced industry. In this episode, our guest Grace Snively, a boutique owner, talks about what she's done to keep up! She also shares with Julia about setting boundaries for herself as a business owner. A must-listen for anyone who runs their own business! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-07-2136 min

Marketing in the WildIs Bad Publicity Still Good? ft. Lauren Kwedar-CockerellYou might have seen companies come under fire in the news for doing something they probably shouldn't have—but is even bad publicity good if it's getting your business name out? StoryBrand guide Lauren Kwedar-Cockerell shares with Julia more about the world of PR. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-07-1436 min

Marketing in the WildTikTok: The Wild West of Marketing? ft. Jonathan CaroneIs TikTok purely a Gen-Z platform? Julia chats with StoryBrand guide, Jonathan Carone, on how he's used TikTok to promote his podcast and how others can think about using TikTok for their brand, too. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-07-0730 min

Marketing in the WildUnderstanding the Not-So-Dark Arts of SEO ft. Heather BowersSEO—black magic or no? Julia speaks to SEO expert, Heather Bowers, on what SEO actually is, tips to improve your SEO strategy, and what you should know when measuring your SEO efforts. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-06-3030 min

Marketing in the WildBanned Face FiltersIn this episode, Julia talks about states that have banned face filters and how that affects us as consumers and marketers. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-06-2308 min

Marketing in the WildSimilarities and Differences between Marketing and Political Campaigns ft. Abigail HayesIs there overlap between political campaigns and marketing campaigns? Julia chats with field organizer and pod director, Abigail Hayes, about what goes on behind the scenes during political campaigning. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-06-1632 min

Marketing in the WildCommunity Marketing, ft. Caleb MootispawIn this episode, Julia chats with Caleb Mootispaw about how marketing his new business resulted in his community rallying around him during a difficult time. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-06-0921 min

Marketing in the WildOn Marketing Sensitively and InclusivelyIn this episode, Julia shares some thoughts about how we can approach sensitive topics and practice inclusivity as professional and individual marketers. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-06-0333 min

Marketing in the WildWhat's in a Name? ft. Lynn TicknerJulia chats with StoryBrand guide, Lynn Tickner, on the thought process of naming a business and the role your brand's name plays in your overall marketing. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-05-2630 min

Marketing in the WildVisual Marketing through Packaging Design, ft. Sarah HackmanHave you ever bought a product just because it had really beautiful packaging? Or had a great experience opening up a new product? In this episode, Julia talks with StoryBrand guide, Sarah Hackman, about how great packaging can help push product brands to the next level. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-05-1932 min

Marketing in the WildWhich Social Media Channel Should I Be On?We get asked this question almost every week. It can be confusing to choose because there are so many social media platforms out there! In this episode, Julia shares some food for thought on what to consider when strategizing for your social media presence. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-05-1216 min

Marketing in the WildSticky Follow-up Software and the Future of Marketing with Brent StutzmanJulia and guest, Brent Stutzman, discuss transparent follow-up and software to help streamline. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-05-0537 min

Marketing in the WildGetting Personal with Brand Photography, ft. Amy LawsonThis week, Julia chats with brand photographer Amy Lawson about how brand photography differs from other types of commercial photography and when it's time for your business to hire a photographer (likely sooner than you think!) --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-04-2132 min

Marketing in the WildStoryBrand: Movie EditionIn this episode, Julia goes through the Storybrand framework using several movie examples. Let us know what you think about the last example! Who is the hero and who is the guide? --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-04-1414 min

Marketing in the WildA MIW Case Study: The Cookbook Creative ft. Elaine AckerJulia chats with StoryBrand guide and CEO of Sparx360, Elaine Acker, about Elaine's new endeavor The Creative Cookbook, and how it works as a marketing case study that's happening in real-time. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-04-0722 min

Marketing in the WildWho to Hire: An Agency vs FiverrA listener recently asked us, "Why hire a graphic designer? Isn't using someone on Fiverr or similar sites good enough?" Julia shares some critical points to consider. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-03-3110 min

Marketing in the WildThe Nuances of Nonprofit Marketing ft. Evan CoxDo you struggle with your nonprofit marketing? Or do you struggle to apply marketing principles to reach your nonprofit goals? In this episode, Julia chats with Storybrand guide Evan Cox about the differences and similarities between nonprofit and traditional marketing, and best practices on how to ensure your nonprofit marketing is effective. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-03-2433 min

Marketing in the WildThe Cobbler's KidsIt's a given: businesses should be practicing what they preach. Does yours? Julia reflects on her own experience as a business owner while also sharing real-life stories of clients who have tried to serve others without trust and authority. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-03-1713 min

Marketing in the WildBringing Personality into Your Copy ft. Jill FeltyTune in to this week's episode as Julia chats with Jill Felty, founder and Storybrand Certified copywriter at Felty Co Copywriting about how to add personality into your marketing without sacrificing clarity. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-03-1040 min

Marketing in the WildHands-Free, But for Shoes!Julia shares about an ad she recently saw for hands-free shoes. Tune in to hear why this targeted ad for a no-so-new product concept was so effective and how you can use the same principle in your own marketing. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-03-0312 min

Marketing in the WildIs Your Business Ready to Run Ads? ft. Stephanie ScottIn this episode, Julia chats with Stephanie Scott of New Light Marketing who has collaborated with the Stratos team on many projects. Listen in on ad targeting success stories, what ads can and can't do for your business, and when is the right time for a business to start running social media ads. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-02-1734 min

Marketing in the WildAudits Don't Have to be Boring! ft. Bryce ShockleyAudits get a bad rep but we promise, this is an audit that is worth taking the time to do to up your social media strategy. In this episode, Julia speaks with Stratos sales and retention manager, Bryce Shockley, about how you can perform your own audit and figure out the next steps for your business. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-02-1021 min

Marketing in the WildChatbots, but Make Them Good ft. Tracey MatneyJulia chats with Tracey Matney of Victory Points Social about how businesses are using chatbots to their advantage when selling a product or service. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-02-0325 min

Marketing in the WildEmail Marketing Isn't DeadIs email marketing dead? It may seem like it if you're not following these important principles laid out by Julia in our latest Marketing in the Wild episode. Tune in to revive your email marketing strategy back from the dead. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-01-2714 min

Marketing in the WildVideo in the Wild ft. John WojtasekTune in to this episode where Julia chats with John Wojtasek, a StoryBrand guide at Lux Lab who specializes in video marketing and how to use it as an effective tool to get your brand script out into the wild. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-01-2038 min

Marketing in the WildWhere it All Began - The Stratos Origin StoryMany have wondered and asked how Stratos came to be. As we approach our fourth year in business, Julia shares about her journey and how Stratos has turned into what it is today. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-01-1326 min

Marketing in the WildGetting Creative with Secondhand Concession StandIn this episode, Julia talks to Aaron and Garrett of Secondhand Concession Stand and how their creative marketing efforts grew them to almost 5,000 followers in just their first year of business. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2022-01-0625 min

Marketing in the WildLearning Better Marketing from BillboardsWhile the Stratos team doesn't specialize in making billboards, there is a lot we can learn about marketing and branding from the billboards we see out in the wild. In this episode, Julia talks about multiple billboard examples and what we can learn from them to better our marketing. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2021-12-3018 min

Marketing in the WildHoliday Special: Marketing Stories of Christmas PastTune in to this week's Marketing in the Wild Holiday Special! In this episode, Julia and other Stratos team members share their childhood memories of Christmas marketing stories that have stuck with them. From Furbies to rebellious Christmas outfits, these stories are sure to bring you some holiday cheer! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2021-12-2317 min

Marketing in the WildFostering Community through Streaming, ft. Angelic AngieTune into this week's episode where Julia chats with streaming gamer Angelic Angie on how she markets herself by fostering community with her followers. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2021-12-1622 min

Marketing in the WildHow Dino's Accident Turned into Great MarketingIn this episode of Marketing in the Wild, Julia shares how an accident involving a dinosaur statue turns into a local memorial and marketing opportunity for a gas station. This is a true marketing in the wild story and may inspire you to embrace the good and bad happenings in marketing that are out of our control! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2021-12-0912 min

Marketing in the WildBehind the Scenes of the MIW Brand ft. Savannah GuthrieIn this episode, Julia talks with Stratos' in-house graphic designer, Savannah Guthrie, about creating the Marketing in the Wild brand into what it is today. Make sure to tune in as we also reveal the name of our beloved bear mascot! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2021-12-0219 min

Marketing in the WildA Personal Reflection on Social Media and Our Mental HealthSocial media has truly changed the way we are able to stay connected with each other and, if you're like most people, you may have a love-hate relationship with it. In this episode, Julia offers a personal reflection on how she uses social media in her everyday life and the boundaries she sets to stay mentally healthy. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2021-11-2512 min

Marketing in the WildHow Mindset Matters in Marketing ft. Tasha EizingerWhat happens when your marketing strategy doesn't go exactly as planned? Do you choose to give up or do you regroup and shift your perspective? In this episode, Julia speaks with children's book author and long-time friend, Tasha Eizinger, discussing adaptability and the power of a positive mindset when it comes to marketing. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2021-11-1830 min

Marketing in the WildPreparing Your Social Media for the HolidaysIt's already November - have you planned out your social media for the upcoming holidays? And no, we're not just talking about Thanksgiving and Christmas. In this episode, Julia talks about five important holidays: Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday, and why you need to be planning ahead and scheduling social media posts around them. Whether you're a business owner or non-profit, listen in to how you can use these days as prime opportunities to connect with your customers and community! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2021-11-1117 min

Marketing in the WildThe Difference Between Branding vs Marketing, ft. Kat CombsWhat is branding and what is marketing, exactly? Do you need both? And how do they work together for your business? Julia and Stratos Operations Manager, Kat Combs, get into the nitty-gritty details of each. In just one episode, you can start refinding your own brand using Kat's list of important branding items that works (even if you're a small business!) --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2021-11-0428 min

Marketing in the WildUsing Social Media in Network Marketing ft. Amy Baumetz and Mel JohnsonIs social media making or breaking your marketing strategy? In this episode, Julia speaks with two of her good friends, Amy Baumetz and Mel Johnson, both of whom use social media to grow their network marketing businesses and personal brands. Even if you don't own a network marketing business, Amy and Mel both share great tips on how you can use social media intentionally and authentically to connect to your audience. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2021-10-2137 min

Marketing in the WildMy True Testimonial ConfessionTestimonials are an important part of helping your business gain traction...but how does a business get testimonials in the first place? In this episode, Julia gives us a testimonial confession and also shares a few ways to give credence to your product or service, even if you're a brand new business. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2021-10-1410 min

Marketing in the WildThe Case for Getting Weird on Social Media, ft. Ryann MarlarIn this episode, Julia chats with Stratos' Senior Content Coordinator, Ryann Marlar, about getting weird on social media. Are you comfortable with being a little zany with your brand, or is it possible to be TOO weird? Come join the conversation, which includes how Weird Al Yankovic can maybe help influence your marketing! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2021-10-0723 min

Marketing in the WildMy 3 Marketing Pet PeevesThis episode takes a personal dive into three things that bother Julia when she sees them in marketing. They may bother you too OR you may have never noticed them before! Either way, she is laying three of them out there. Do any of these bother you too? --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support 2021-09-3011 min

Marketing in the WildTell me what an AMAZING business owner you are without....Episode 2: Nobody likes someone who's bragging or one-upping your stories. In this episode, you'll hear about how Julia's stories about her recent moose sightings were shut down by someone who enjoys bragging. Even in business conversation, we can fall prey to shutting down potential conversations with customers when we talk too much about ourselves. Good news? There are four ways that you can tell your stories or talk about yourself in a way that is not bragging. In essence, we have found four different things that brag about you without you bragging about yourself. They s...2021-09-3011 min