Shows
The Creative Soulpreneur Podcast with Nick DemosUnderstanding Authentic Branding with Julie NemitzUnderstanding Authentic Branding with Julie Nemitz Episode #155 Welcome back to The Creative Soulpreneur. In today's episode, we reconnect with an extraordinary guest, Julie Nimitz. Julie's journey from a theater kid in Michigan, mentored by influential figures and inspired by a vibrant local theater scene, has taken her through a compelling career in corporate marketing. She merged her love for theater and her expertise in marketing to help small theaters amplify their stories in innovative ways. Now, Julie's entrepreneurial spirit and fearless nature have led her to work with individual artists, guiding th...
2025-04-2433 min
Musical Theatre Radio presents "Be Our Guest"Be Our Guest with Julie Nemitz (Broad Impact Network)Julie NemitzWith over fifteen years of experience in executive sales and marketing leadership roles, Julie Nemitz has a proven track record of driving growth through strategic vision and innovative content marketing. She has partnered with Fortune 500 companies and led teams at award-winning agencies and publishers in New York City. Known for rolling up her sleeves and solving challenges, often by finding the perfect creative messaging that drives people to action, she combines big-picture strategy with hands-on execution to deliver awesome marketing solutions for her clients. In 2020, Julie launched h...
2025-03-3030 min
101 Stage AdaptationsMarketing Basics for Theatre Artists with Julie Nemitz (Ep. 61) This week's episode is a replay of the hottest marketing tips from marketing expert Julie Nemitz from Ep. 41.Resources MentionedEpisode 41Theatre Marketing Lab"In The Greenroom" podcastJulie's newsletterTheatre Marketing Lab Content ClubCanvaAbout Our GuestJulie Nemitz is a renowned theatre marketing leader & the force behind Theatre Marketing Lab and the popular podcast "In The Greenroom" where she offers insightful conversations with theatre leaders and actionable marketing advice. She has taken the theatre world by storm, attracting listeners gl...
2024-03-1438 min
Musical Theatre Radio presents "Be Our Guest"Be Our Guest with Julie Nemitz (Theatre Marketing Consultant)Julie Nemitz
With over a decade of experience in senior sales and marketing leadership roles, Julie has a proven track record of driving growth through strategic vision and innovative content marketing. She has partnered with Fortune 500 companies and led teams at award-winning agencies and publishers. In the past six years alone, Julie has developed over 200 successful theatre marketing campaigns and strategic plans, bringing her substantial expertise to help theatres thrive.
Known for rolling up her sleeves, she combines big-picture strategy with hands-on execution to deliver robust marketing solutions for her clients.Ju...
2024-02-2547 min
101 Stage AdaptationsTheatre Marketing with Julie Nemitz (Ep. 41)This week Melissa welcomes fellow theatre marketer Julie Nemitz to the show to talk about how playwrights can initiate & improve their marketing strategy. In this episode, we discuss:Why having an online presence is essential for getting your plays producedWhat a content strategy is and looks like for playwrightsSocial media 101 for playwrightsWhat NOT to do with your photos on FacebookResources MentionedTheatre Marketing Lab "In The Greenroom" podcast Julie's newsletterTheatre Marketing Lab Content ClubCanvaAbout Our GuestJulie...
2023-09-281h 16
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 61: Boost Your Marketing Game With Content That Sings!This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers!
Registration to join the Theatre Marketing Lab Content Club is now open! Join Julie for 2 1/2 hours each month to make a full month's worth of marketing content for your theatre and upcoming productions! Our first session is July 14 so sign up now...
2023-06-2034 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 60: A Conversation Fest All About AACTFest!It's a full house on this week's episode! Julie welcomes AACT team members Quiana Clark-Roland, Kristie Quinn and David VanCleave to talk about the upcoming AACTFest -- the organization's bi-annual conference and theatre competition. They also discuss what the future holds for theatres across the US.
To learn more about AACTFest, visit aact.org
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If you're attending this year's festival in Louisville, be sure to register for Julie's workshop session Thursday, June 15 from 10:00 - 11:15am. If you listen to this podcast regularly you'll love the update...
2023-05-2535 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 59: Is Your Mental Health Toolkit In Need Of A Refresh?Theatremakers, it's Mental Health Month and Julie could think of no better guest to invite to speak on the important topic of artist mental health than the wonderful Nick Demos! Nick returns to the podcast to share his expertise and wisdom with you. From his roots as a dancer to his standing on the stage accepting a Tony Award for the musical "Memphis" to his recently released film "Invisible" Nick is a master creative, working with entrepreneurs and artists to unblock, share stories and manifest a life that dreams are made of.
Learn more about Nick and...
2023-05-1140 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 58: Are Your Emails Ready For Liftoff?It's a Marketing Mastery episode! Julie takes you into her process and shares how to ensure your theatre's emails are being opened. Opened emails convert to sales and help your patrons connect more deeply to your productions and the human beings creating the work.
** Sell The Show is the program that is helping theatres across the country use the latest in digital marketing tactics and strategies to create marketing campaigns that sell more tickets! The next cohort of theatres starts in June and the waitlist is open now. Learn more by clicking here. **
This podcast...
2023-04-2851 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 57: It's World Theatre Day! Marketing Advice From Theatremakers Across The CountryIn celebration of World Theatre Day, Julie asked several of her favorite theatremakers to share their take on what's working now in marketing. From the Great Lakes to The Capital Region in New York to The Cornhusker State, you'll hear from Owen Smith, the producing artistic director of Playhouse Stage Company, Katie Broman, the executive director of Omaha Community Playhouse, Jeremy Koch and Robert Weiner, Managing Artistic Director and Executive Director respectively of Farmers Alley Theatre and Noddea Skidmore, Director of Marketing and Communications at Grand Rapids Civic Theatre.
We truly hope you enjoy...
2023-03-2710 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 56: In The News! Advertising, Digital Theatre, and The Changing Consumer Behavior of Theatregoers***Sign up for Sell The Season Bootcamp - online April 6-10. Learn more click here. ***
What stopped Julie in her tracks when she read it? Find out in this episode! In The News discusses three important think pieces currently making the rounds in theatre circles.
Broadway Advertising Isn’t Working But It Can
An essay by Drew Hodges published on Broadwaynews.com
Digital Theatre Is Here To Stay: Paula Vogel’s Bard At The Gate
An essay by Jonathan Mandell published on Howlround
T...
2023-03-1745 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 55: Theatremaker Conversations: How Jason Cocovinis (MTI) Keeps Hundreds of Brands Thriving!It's the first Theatremaker Conversation of the season! Julie is joined by Music Theatre International Marketing Director Jason Cocovinis. What. An. Episode!
Jason and Julie talk about:
--How he manages 400 brands on a daily basis
--Is streaming theatre dead or just taking a break?
--Why Junior Theatre Festival is such an integral part of MTI's philosophy for giving back to our community
--How Mean Girls came to market
--Musicals in the Metaverse??
--New titles just released!
--Some clarity on video marketing and fair...
2023-02-2452 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzWhy Do We Do Theatre? Identifying (and Celebrating!) The Value Our Audiences SeekSeason four is upon us! We've got fantastic special guests coming your way and plenty of marketing mastery to learn this season!
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In this episode, Julie has some great news and updates about her work with theatres across the country plus a brand new group of very special theatremakers in training. She also pulls us all out of the weeds of the marketing grind to take a moment to pause and remind us of why what we do is so perfectly awesome ... that it's not just the what and the where but the WHY t...
2023-02-0916 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 53: Theatremaker Conversations: Enola Riann-White and Elizabeth Alexander of Columbia Entertainment Company[Sell The Show! Enrollment is open! Use code PODCAST100 and get $100 off. Visit selltheshow.com today.]
This week on the podcast, it’s a Theatremaker Conversations episode with two fantastic leaders from Columbia Entertainment Company -- its executive director Enola Riann-White and artistic AND marketing director, Elizabeth Alexander.
In our conversation, we talk about their first full season post-pandemic shutdown, how marketing has changed and Enola shares a profound story of how she challenged her board not to do business as usual and embrace the diversity Columbia has to refocus the theatre’s intent and missio...
2022-12-1434 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 52: 4 MASSIVE changes in digital marketing that are impacting ticket sales Use code PODCAST100 for $100 off THRU DEC 31, 2022. Visit Selltheshow.com.
Nothing changes faster than digital marketing, and recent changes are impacting your ticket sales, acquisition of new patrons and the audience's engagement with your theatre online.
In this previously recorded Marketing Mastery session with Julie Nemitz (Founder, Theatre Marketing Lab), you'll learn what they are and what to do about it!
Julie also shares details of her 2023 program, Sell The Show!. Enrollment is open NOW! selltheshow.com AND register before December 331 use code PODCAST100 for $100 off your enrollment!
__ Subscribe to our newsletter - Marketing Mayhem Made Less Mayhemmy at julienemitz.co
2022-12-1352 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzAre You Ready To Sell More Tickets in 2023?Julie has opened enrollment for her 2023 program, Sell The Show! a learning, coaching, and activation program dedicated to one thing: using digital marketing tactics like email, social media, and website optimizations to create and launch marketing campaigns that grow audiences! Learn more at SellTheShow.com and use the exclusive podcast listener code PODCAST100 and get $100 off your enrollment!
2022-12-1205 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 51: Could Your Theatre's Video Promo Trailers Be Better?In this episode, Julie shares a recent Marketing Mastery Masterclass where she shared video promo trailer best practices and showed one that knocked her socks off!
If you're able, take a moment to watch the show trailer/sizzle reel from Theater Latte Da's production of Merrily We Roll Along. Julie discusses it in this episode.
Click here to watch.
Theatre Marketing Lab is hopping! Join in November and you'll continue to receive great discounts to upcoming programs in 2023! Click to learn more.
2022-11-2129 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 50: Theatremaker Conversations: How Katie Broman (Omaha Community Playhouse) leads this top theatre to rebound this seasonIt's our fabulous 50th episode of In The Greenroom Theatre Marketing Podcast. And for it, nothing less than the best of the best joined me.
Executive Director Katie Broman of Omaha Community Playhouse and I have one of the most comprehensive theatremaker conversations yet on this podcast.
We talk about:
Modeling best practices in marketing strategy
Upending the traditional season brochure model
Best practices for discounting and dynamic pricing
Why and how they’re now paying all artists for their contributions and time. Yes it’s true..
You’ll also learn all about the hit pr...
2022-10-2045 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 49: It's The Marketing Mastery Mailbag!Real Questions. Real Answers. It’s a Marketing Mastery episode here on In The Greenroom featuring Julie's mailbag.
A few weeks ago she sent an email to subscribers of our newsletter "Marketing Mayhem Made Less Mayhemmy". The subject line was Struggle Bus? and inside she asked a simple question, "What problem with your marketing can I try and help solve?"
We saw nearly a hundred questions come through. So we've curated them into groups with common themes. Those are featured in this episode.
We’re talking about Time Management and Prioritization. Social Media Reach...
2022-09-2745 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 48: Theatremaker Conversations with Nick Demos, Tony Award-Winning ProducerHave we got an episode for you! Not only is this a jam-packed, full of goodness Theatremaker Conversation, it's also a "Friends From College" episode, too!
Julie is joined by master storyteller Nick Demos, whose career has spanned community theatre, professional theatre as a dancer and choreographer, an eight-year residency as the Artistic Director of Lyric Theatre of Oklahoma straight into a successful Broadway producing career that includes "Drowsy Chaperone", the Tony Award for "Memphis" and the beloved hit "Come From Away".
Learn all about Nick's journey as a theatremaker as well as his current suc...
2022-09-1543 min
In The Greenroom: Theatre Marketing Podcast with Julie Nemitz[Update] What's Making Marketing Less Mayhemmy For Theatres Worldwide?Subscribe today: Theatre Marketing Lab
Transcription
Okay, confession time. How many of these describe you?
Are you still using a pre-pandemic marketing playbook from oh, 2018? Are you constantly in, get it done, figure it out if it worked later mode with your theater's marketing? Are you just checking off deliverables on a list with no strategy? Are you not trying a new marketing tactic because you just don't know how to do it effectively?
Maybe you're juggling multiple projects with increasingly urgent deadlines. Aren't we all competing for au...
2022-09-0802 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 47: Marketing Mastery: Kickstart Your Organic Social Media Marketing!Tired of posting social media in the days before your show opens and getting 2 or 3 engagements? There are three critical actions you can take in order for your organic social media posts to start HELPING you sell tickets. In this Marketing Mastery episode of the show, Julie shares how her clients have rebooted their organic media practices. You can too!
Links from the episode:
Subscribe to Theatre Marketing Lab!!
Get the Marketing Mayhem Made Less Mayhemmy Newsletter
Follow us on Facebook
Follow us on Instagram
Join our f...
2022-09-0718 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 46: Theatremaker Conversations with Special Guest Jarrod Kopp of Theatre TulsaWe kick off our series of theatremaker interviews with special guest, Jarrod Kopp. Jarrod is the Executive Director of Theatre Tulsa, a community theatre in Tulsa, Oklahoma. Julie and Jarrod dive in head first into topics including
How he and his team kept the theatre moving forward during the pandemic with innovative content projects
Marketing content development and tech innovations Jarrod is employing in his marketing practices
Jarrod's strategies when considering the programming of Theatre Tulsa's seasons
Theatre Tulsa's priorities and progress with DEI
Developing priorities and training around the support of gender identity with youth and adults
And...
2022-08-2648 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 45: Ch-Ch-Changes (Again!): Social Media Marketing Best PracticesDing dong! Another Casserole Episode For You! Lots of topics mixed up in a jif for a tasty podcast meal.
This episode is a quickie, filled with important updates on some highly relevant changes happening in digital marketing, specifically social media.
Julie also talks about the "Whitney" Content Lifecycle. What's that, you ask? Listen and learn!
The Theatre Marketing Lab All Access Pass is here! Join theatremakers from around the country today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pa...
2022-08-1217 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 44: Season Planning: Reaching New Audiences With Your ProgrammingThe Theatre Marketing Lab All Access Pass is here! Join hundreds of theatremakers today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pace. Use what you need. New content is added regularly.
Click here to learn more.
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This week on the podcast, Julie welcomes two fantastic guests, Colleen McCormack and Jennifer Isaacson from Broadway Licensing. The three cover a ton of ground including:
Planning a season ... not just show by show.
New titles revealed!
What's popular now inside the B...
2022-07-2943 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 43: Uproar Theatrics Kyle Holmes and Laura HallHost Julie Nemitz continues our summer of theatre-maker interviews curated to inform and inspire you to keep your theatre moving forward.
This week, she welcomes two of the founders of Uproar Theatrics, Kyle Holmes and Laura Hall. They talk with Julie about Uproar Theatrics -- an innovative theatrical licensing company empowered by the digital era in which we live. They also discuss ways to think about producing lesser-known works. You'll also learn about some of the catalog's most compelling and timely works available to license today as well as one very exciting title coming in the fall of...
2022-06-2342 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 42: AACT's Quiana Clark-Roland and David VanCleavePhone rings, door chimes, in comes company!
This summer, In The Greenroom Theatre Marketing Podcast host Julie Nemitz welcomes a cavalcade of special guests chosen for their unique perspectives and passionate dedication to theatre-making and theatre marketing. They keep theatre moving forward.
First up are two leaders in community theatre from the American Association of Community Theatre, Executive Director Quiana Clark-Roland and Education Coordinator David A. VanCleave.
Julie and her guests talk about AACT's experiences overcoming the challenges that COVID-19 brought the organization and community theatres nationwide. They also discuss how AACT is e...
2022-06-0928 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 41: Survey Says! Insights From The Spring 2022 Theatre Marketing SurveyIn this data and insights-packed episode, Julie shares learnings from a comprehensive subscriber and member survey in May of 2022.
Learn what Julie learned and how her team uses excellent ideas and feedback from Academy members to evolve programs and content to keep your theatre moving forward with marketing innovation in strategies, systems, and content!
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To be notified when the new Theatre Marketing Lab is revealed, click here to join the waitlist.
To ensure you don't miss any Marketing Mastery content, be sure you're following Julie on Instagram @theatremarketinglab and TikTok @julienemitz.
2022-06-0222 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 40: Are you stressed? Here's how to deal...May is Mental Health Awareness month and given the signature color for awareness is green, what better place than In The Greenroom to, well, talk about it!
Johns Hopkins tells us An estimated 26% of Americans ages 18 and older -- about 1 in 4 adults -- suffer from a diagnosable mental disorder in a given year.
Working in theatre right now is stressful. And working in marketing right now is incredibly stressful. It is. Full stop. But in this week's episode, Julie reevaluates some causes and tackles some of the biggest marketing stressors head-on.
She'll also ta...
2022-05-1933 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 39: What Type of Goalie Are You? Approaches To Goal Setting And MeasurementAre you as corny as Kansas in August for the world's favorite optimist/coach, Ted Lasso, as Julie is? With some inspo from Ted, this week on the podcast, Julie shares her creative approach to determining what type of goalie you are, how best to define and structure marketing goals, and the best ways to measure them -- through a neuromarketing lens, no less!
She also walks you through examples of how to apply SMART goals as well as where and how to develop KPIs you can stand behind -- that effectively and generously measure the impact an...
2022-05-1224 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 38: A Casserole Episode: Seth Godin + Next Gen Google Analytics + Asking For Audience FeedbackIt's a casserole episode! Do you know how a casserole is created with disparate ingredients but when put together, they make an enjoyable dish? Well, that's today's episode to a "T".
Julie shares questions from members of Theatre Marketing Academy and lends her perspective and guidance on the future of Universal Google Analytics (it's a GA4 world we'll live in) and how to grow audience ratings and reviews.
Julie also shares two recent Seth Godin gems that we hope inspire you to pause and think about the future of marketing, learning, and rethinking the categories of m...
2022-04-2831 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 37: Is your marketing conscious? Plus diving into demos!What is conscious marketing, exactly? You'll find out in today's episode. Julie discusses the intersection of your theatre's core values and marketing plus ways we can “zoom-out” and ensure that we’re leveraging the right platforms to reach a more equitable array of cultural consumers. You'll learn the 5 marketing channels you may not be activating...yet.
Julie also takes a quick dip in the demo pool to discuss new insights about theatre's critically important growth audience -- Gen X'ers. So let's crank up Simple Minds' "Don't You (Forget About Me)" and let's get to it!
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2022-04-2230 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 36: Tinder For Theatre Lovers?!? It's News and Views This Week!Wait, what? Could it be true? Tinder for the theatre crowd? It's News and Views week! Julie chats about the news you may not have heard about yet and shares ways theatre is innovating in our industry. Let's keep theatre moving forward friends!
In The Greenroom Theatre Marketing Podcast with Julie Nemitz
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To register for our free April masterclass in the Theatre Marketing Lab, learn more and sign up here.
To become a member of Theater Marketing Academy (it's free!) head on over to our website here.
To learn mo...
2022-04-1214 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzINTERMISSION Sneak Peek: Theatre's Tik Tok-Palooza and Lovin' The Unofficial Bridgerton MusicalHi listeners! This is a preview of the new Intermission shortie episodes we're launching in Season Three of the podcast. Bonus episodes with fantastic music selections are only available on Spotify! So click here to go to In The Greenroom Theatre Marketing Podcast on Spotify, hit that bell on the app to make it green so you know when new episodes arrive.
Winners of the 2022 Grammy Awards have been announced, and Julie's talking about all things The Unofficial Bridgerton Musical and celebrating Barlow and Bear's groundbreaking win for Best Musical Theater recording. Julie will also discuss the...
2022-04-0804 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 35: Retirement Party For The Marketing Funnel and The 1 Marketing Tactic You Need To Launch Today!Pull out the party hats and bubbly for The Marketing Funnel’s retirement party! On this episode of the podcast, Julie Nemitz discusses how the Inbound Marketing Flywheel is the new and right way to think about how we attract, engage and delight our audiences. She'll also share the three most important aspects to master in launching a Meta Lead Generation Campaign for your theatre.
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To learn more about Lead Generation campaigns, visit this handy primer Facebook has created.
Need to take a step before that and learn more about your Meta Business Suit...
2022-04-0536 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEPISODE 34: Is The Audience’s Social Contract With Your Theatre Dead?Julie Nemitz returns for Season 3 of the podcast with two compelling questions for theatre-makers: How is the social contract your audience has with your theatre faring today? And have you re-assessed your go-to-market strategies as we evolve out of the pandemic? She'll discuss those two topics and more here on In The Greenroom: Theatre Marketing Podcast.
To download the Go-To-Market Planning Worksheet that Julie covers in the episode, click here.
And to learn more about Theatre Marketing Academy and become a member (it's free!), head to our website. Connect with us on Instagram too by fol...
2022-03-2915 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzIn The Greenroom TrailerHost Julie Nemitz kicks off with a full schedule of podcasts dedicated to leading theatres to grow with marketing innovation, strategies and kickin' content. Special guests will be featured throughout the season as well. Theatre can thrive again in communities just like yours! Coming March 2022.
Learn more at our website: theatremarketingacademy.com.
2022-03-2902 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 33: Women Who Rock The Theatrical Livestream WorldThis episode of In The Greenroom LIVE! is going to be Epic! You will not want to miss the rockstars I have invited to join me: Jess Ryan and Emily McGill of Broadway Unlocked and All Together Now.
These two, remarkable and dynamic women are creating content faster than I can follow online.
They're bringing the technology know how, digital content, marketing and PR smarts to our conversation that will, I promise, teach and inspire you!. We dig into a multitude of topics relevant to creative artists and theatre-makers everywhere.
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You...
2021-04-2356 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 32: Pandemic Pivots by Creatives, Pt. 2: Special Guest Adam Rei SiegelIn this week's episode, part two in my series sharing inspiring stories of Pandemic Pivots by Creatives, I dive in with the multi-passionate and multi-talented Adam Rei Siegel. From Adam's youth as a theatre-loving kid in the San Francisco bay area to today, his accomplishments are nothing short of incredibly impressive. Join Julie as she interviews Adam specifically about his partnership with the celebrated mentalist, Jason Suran. Adam is co-producing Jason's virtual experience Reconnected for audiences worldwide. And it's a hit!
Learn all about Adam's journey as an artist and the experience of producing virtual experiential theatre fo...
2021-04-0926 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 31: Pandemic Pivots by Creatives - Jeff Veley of Veley ProductionsIn this next episode in our Pandemic Pivot series, Julie interviews Jeff Veley of Veley Productions. Julie & Jeff discuss how he and his company weathered the pandemic and how he uses his expertise in virtual events to support organizations and creative makers all over the world.
Looking to improve or implement virtual events or utilize professional software like QLab to make your digital productions easier to produce? Don't miss a minute of this informative episode.
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Veley Productions exists to provide professional solutions to those that communicate through live events and multimedia.
They...
2021-03-2336 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 30: All Things Clubhouse Part II - An interview with Talia Moore, Executive Director of The Wiz on Clubhouse!In part two of our series on the newest social media app Clubhouse, we welcome the incredibly talented Talia Moore, the Executive Producer and Writer of the upcoming TheWizCH production. This is an abridged LIVE audio-only version of the beloved musical an film we all know and adore.
Talia takes you behind the scenes of the making of TheWizCH and you'll also learn about her journey as a writer and director of theatre. Her story is so inspiring.
Follow The show on Instagram at @thewizchlive and you can follow Talia at @taliamoorent
2021-03-0937 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 28: Epic Year-End Event: Part 4 - Theatre Leaders Share How They Persevered This Year & What's In Store for 2021Julie is joined by six remarkable, resilient, and respected theatre leaders from across the country. They represent theatres who, despite the challenges we all faced as theatre artists and theatre makers, persevered in this tumultuous year for theatre.
Three innovative and scrappy regional theatre leaders Jeremy Koch from Farmers Alley Theatre, Bert Bernardi from Pantochino Productions and Natasha Parnian from Dark Horse Theatre company were joined by three powerhouses of community theatre leadership, Tony Humrichouser from Kalamazoo Civic Theatre, Jarrod Kopp from Theatre Tulsa and Dorina Toner from Twilight Theater Company.
Julie and these six th...
2020-12-3153 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 27: Epic Year-End Event: Part 3 - Youth Theatre Leaders Speak!Theatre For Young Audiences, Youth Theatre and Theatre Educators have faced some of the most challenging of times this year. From learning digital content creation to keeping kids who love theatre engaged and entertained throughout the Coronavirus pandemic and shelter in place orders throughout the country, in this episode, Julie speaks with three youth theatre leaders who kept their theatres moving forward and persevered during the pandemic.
Julie’s joined by Roderick Justice, Producing Artistic Director of The Children’s Theatre of Cincinnati, Ashley Bowen, Director and Educator Portage Central Performing Arts and Sherry Johnson, owner and exec...
2020-12-3035 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 26: Epic Year-End Event: Part 2 with Julia CampbellNonprofit fundraising and social marketing Rockstar Julia Campbell is back to talk with Julie about the year that was and what’s important for nonprofits to know right now to ensure their digital marketing chops are ready for a rollercoaster that will inevitably be 2021. If there’s one thing that does not stay the same, it’s digital and social marketing!
You can learn more about Julia and her amazing work at jcsocialmarketing.com,
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Are you a creative who needs to go digital in 2021 for your theatre organization ... or yourself? Then become a part of t...
2020-12-2922 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 25: Epic Year-End Event: Part 1 with Tralen Doler of Broadway On DemandJulie Nemitz welcomes back Tralen Doler, Vice President at Broadway On Demand. Much has happened with digital content and marketing since Julie and Tralen first spoke last April. Join them as they reconnect and talk about innovation during the pandemic and what's to come in 2021 as we keep theatre moving forward.
2020-12-2833 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 24: Website Design and Innovations with Warren Wilansky of Plank DesignIf you still have PTSD from that last time you collaborated with a web designer to create your website, then this episode will be the cure to what ails you!
Great website design for artists and organizations has never been more streamlined and achievable! Join Julie Nemitz and her special guest Warren Wilansky, the President & Founder of Plank Designs for this enlightening masterclass to learn what great websites look like today and what content is most important (hint: it’s not you or your organization’s life history!)
To learn more about the great work Warr...
2020-12-0150 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 23: Navigating Change with Arts Thought-Leader Diane MatarazaHow are you navigating change? Increasing relevance in your community?
Join Julie Nemitz and her very special guest Diane Mataraza for this important conversation.
Diane is a revered arts consultant and thought-leader with a career that spans an impressive list of accomplishments: from Senior Advisor at the National Endowment for the Arts [NEA] to Executive Director of the National Academy of Recording Arts and Sciences Foundation (the Grammy Awards).
A former national grant maker and registered lobbyist, the considerable scale of Diane’s experience has enabled her to quickly relate to and comprehend clie...
2020-10-2851 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 22: Are You An #ArtsHero Yet?Are you an #arts hero yet?
Well, It’s time to become one and ACT TODAY.
Be an #ArtsHero is an intersectional grassroots campaign comprised of Arts & Culture workers, Unions, and institutions in the United States pushing the Senate to allocate proportionate relief to the Arts & Culture sector of the American economy.
#ArtsHero is 100% volunteer run.
On today's mini-episode (OK, a PSA), you'll learn how creative artists like you and the organizations you work for and with, can become involved.
To jump right in, visit BeAnArtsHero.com and get sta...
2020-10-2306 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 21: Year-End Fundraising Must-Knows with Julia CampbellIt's the nonprofit Julie (Nemitz) and Julia (Campbell)!
Nonprofit fundraising and development rockstar Julia Campbell joins host Julie Nemitz to discuss nonprofit organization challenges, innovations and best-practices managing your theatre's fundraising strategy given today's challenges due to the pandemic.
Julia answers your questions on how best to support your theatre to keep your organization moving forward and grow donor revenue this fall.
It's an interview where you're sure to find value and inspiration.
To learn more about Julia Campbell, visit JCSocialMarketing.com.
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Creatives Going Digital has off...
2020-10-211h 05In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 20: Women In Theatre Speak! An Artists RoundtableLast week, we had the privilege of bringing four formidable theatre making women together for the Monthly Artists Roundtable hosted by Julie Nemitz. This dynamic panel of women theatre-makers and thought-leaders as they discuss how changing times are affecting their perspectives, decisions and opportunities.
These prolific women will discuss where they are finding their internal call-to-action during these tumultuous times, what roadblocks they still see for women in the theatre industry. We also discussed ways we keep our passion for theatre alive and how we envision continuing the fight for equality in the theatre industry.
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2020-10-0259 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzIn The Greenroom With Julie Nemitz: About The PodcastWelcome to In The Greenroom with Julie Nemitz -- a Creatives Going Digital Podcast.
Julie takes the fifteen+ years spent in digital marketing for Fortune 500 brands as well as her years supporting nonprofit arts organizations to grow online … to today…
...where Julie helps creative folks like you learn to make, move and market content online. Whether you are working for an arts organization or for yourself, this podcast serves to help keep the creative arts and artists moving forward into the digital age.
I also feature current arts news, a healthy dose of marke...
2020-10-0101 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 19: In The Greenroom Weekly Wrap Up for August 21, 2020It's the Weekly Wrap Up! Yes, every Friday I’ll be popping up on Facebook LIVE and right here on the podcast to share theatre news of the week, what's inspiring me from great theatres who are keeping theatre moving ahead, what theatre content there is to watch online, and of course -- I'll share marketing tips and trainings so you, too, can make, move and market your theatre online.
This week, I discuss Diana: The Musical's move from a Broadway opening to a ... Netflix premiere, inspiring work happening at The Lincoln Community Playhouse in Lincoln, Nebraska, grea...
2020-08-2214 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 18: August Roundtable Discussion - Artistic Directors Moving Theatre ForwardJoin three incredibly talented (and busy!) Artistic Directors who talk about the theatre they're making now and how changing times are affecting their perspectives and creativity.
We're thrilled to bring together very special guests Marissa Harrington (Face Off Theatre), Bert Bernardi (Pantochino Productions) and Jeremy Koch (Farmers Alley Theatre) sit down for a virtual conversation about the theatre they're making now and how changing times are affecting their perspectives and creativity to keep theatre moving forward.
Now more than ever, a theatre's marketing practices are deeply connected to the creative vision set forth by Artistic D...
2020-08-201h 10
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 17: Visioning For Creative Artists with Author and Spiritual Teacher Mark Anthony LordWelcome to Season 2!
Visioning is a great way to stop, listen, and actualize new ideas. It is especially helpful in creating something new or when you need to reset, restart, or simply become curious about what is next. The theatre industry and theatre professionals are in the middle of what is the biggest transition and challenge in the history of our lifetimes.
This masterclass will help you become quiet and listen to the "voice" within your project or whatever you are creating next. You'll discover the highest possibilities and also where you yourself need to g...
2020-08-131h 11In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 16: Bringing Your Theatre Online - Interview with Tralen Doler of Broadway On DemandReady to stream your theatre's next production? No clue where to start? Feeling anxious or perhaps ambivalent moving your organization into the digital theatre experience?
Join Julie Nemitz and very special guest Tralen Doler (Broadway On Demand) to learn more and get excited about the journey of bringing your production to life online using some of the best technology available through Broadway On Demand and Show Share.
For theatres just dipping their toe into digital content to those ready for the big [virtual] stage, you'll find this masterclass extremely informative and inspiring!
To lear...
2020-07-1859 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 15: The Big Reveal! The Content We'll Be Covering In The Marketeers Summer MembershipCurious about what topics, guest interviews and virtual group gatherings are planned for this summer inside our membership group The Playhouse Theatre Marketeers? I'll be going live on Facebook to tell you. It's the big reveal!
I'll also answer questions about The Marketeers that have come in via Instagram and email. If you are on the fence about joining The Playhouse Marketeers, this 30 minutes will get you excited about moving your digital content and marketing forward.
To join the marketeers, visit: ptma.rocks/joinmarketeers ASAP! Summer enrollment ends June 30th.
2020-06-3027 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 14: Does Streaming Productions Online Make Sense For Your Theatre?Does investing in the time and technology required to stream content online make sense for your organization? Today on the podcast we review the 4 questions you must ask yourself in order to move forward with streaming. Plus there's one additional important aspect of consideration that cannot be ignored. Find out what those questions are.
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Playhouse Theatre Marketeers membership group is open for enrollment until June 30th! Learn more by clicking here. Join your colleagues today!
Visit playousetheatremarketingacademy.com to learn more.
2020-06-1214 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 13: What Does CRM Mean To You?CRM (customer relationship management) has long been a staple of marketing practices. But today on the podcast, I challenge you to re-think what CRM means to you and to your theatre. In these challenging times, it's not just your data management storehouse anymore.
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Playhouse Theatre Marketeers membership group is open for enrollment through June 30. Learn more and sign up today by clicking this link.
2020-06-0507 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 12: New Facebook Video Tools and PracticesTo keep up with the increased demand for video content, Facebook rolled out a series of new video features designed to help creators build audiences, increase discovery, and encourage return viewership.
These new features include a streamlined process for uploading and managing video content in bulk, updates to playlists, a fresh way to publish episodic content like a video series right on your Facebook page, and more. These updates are available to implement on your theatre’s Facebook page today!
As we practice social distancing and take an extended intermission in welcoming audiences to our th...
2020-04-0918 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 11: Julie & Guest Patrick Ziegler Discuss The Online Video Platform ZOOMJulie talks with Patrick Ziegler, Emmy® Award winning Producer, actor, director, teacher, writer and Co-Founder/Managing Partner of Fubble Entertainment about how he and his partners launched a successful online reunion via Zoom for the theatres participating in the documentary 'Grand Rapids Theatre Documentary'. Take a peek behind the scenes to see how it came together!
Want more content like this? Then join us in The Greenroom. It's free.
2020-04-0228 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 10: Creating Your Theatre's Virtual Talk Show OnlineWonder how theatres are going online and interacting remotely with one another, TV style? On the podcast this week, you'll learn how you and your theatre can accomplish this too! By using the platform StreamYard, you too can create content that engages and delights your audience members as they look to online platforms for connection during these extraordinarily difficult times during the COVID-19 pandemic and social distancing.
For a limited time, listeners can receive a $10 credit on the $25/month fee for StreamYard technology! Visit PTMA.ROCKS/Streamyard to learn more.
Want to join your fellow the...
2020-03-2605 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 9: The Sondheim 90th Birthday Celebration Virtual PlaybookJulie reviews ways you and your theatre can make an impact online by celebrating Stephen Sondheim's 90th Birthday by participating in the virtual celebration! The Sondheim 90th Birthday Virtual Celebration Playbook is here. Read, execute, share with theatres and friends. Let's make Sunday a special day for our theatres and Mr. Sondheim.
.This episode was recorded live for Playhouse Theatre Marketeers members as well as the theatres in The Greenroom community.
If you'd like to join your colleagues in The Greenroom, simply click here.
2020-03-2031 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 8: Tips As the Emerging COVID-19 Crisis Affects Theatres NationwideJulie spoke live to the members of Playhouse Theatre Marketeers as well as the theatres in The Greenroom community - both part of the Playhouse Theatre Marketing Academy.
The Greenroom is open! Join the free community. Visit The Greenroom website today.
2020-03-1414 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 7: Does Your Website Score An A On This Quiz?It only takes 0.05 seconds for people to form an opinion about your theatre’s website. Yes, you read that correctly — 50 milliseconds. And guess what? Most of that opinion is coming from the design.
Perhaps some of you are still nursing a case of PTSD from the last time you upgraded and redesigned your theatre's website? It was a grueling process that required coders, designers, and mysterious technology.
Take heart. Website design process has simplified because consumers have forced simplification! On today's podcast, let's explore together the shape of your website now and where it should go n...
2020-03-1015 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 6: 2019 Theatre-Maker Survey Results Are In!Today on the podcast I’m revealing the results of our 2019 theatre marketing practices survey.
Playhouse Theatre Marketing Academy surveyed 148 theatre-makers regarding their marketing practices, processes, needs and challenges. Some of the results and feedback may surprise you but it’s more likely you’ll say, “Ah yes! me too.”
If you’ve spent time on the Playhouse Theatre Marketing Academy’s website, subscribe to our weekly emails or even listened to past podcasts, you likely know by now that I love data and insights.
Professor, author, lecturer, and management consultant W. Edward Deming said, “Wi...
2020-03-0313 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 5: Yes, Your Theatre's A Brand! Digging Into The 4 "Ps" of Theatre BrandingSolidifying your theatre’s brand ... and YES, your theatre is a brand!... well, it’s critical to nearly everything you do: your play selection, casting, your MARKETING (of course), hiring of employees, even courting donors and sponsors.
Today, I’ll share with you the 4 “Ps” of Theatre Branding. I’ll bet you’ll have a few “ahas” that lead to an evolution in your theatre’s branding for the new decade. How does your theatre fare? Let’s find out. On today’s episode of Butts In Seats Theatre Marketing Podcast.
Referenced in this episode:
Playhouse Theatre Mar...
2020-02-2518 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 4: We Shall Overcome! Outwitting The Facebook AlgorithmIs the content you post on Facebook failing you? Are you doing a whole lotta work for a whole lotta crickets?
Here’s the not so secret anymore secret about Facebook: they limit the number of people who actually see your theatre’s Facebook page posts in their feed. In fact, only 2-5% of people who like your theatres FB page even see the content.
Frustrating, right?
That is NO BUENO for your ticket sales.
On today’s episode I’ll share 6 ways you can challenge and overcome that Facebook algorithm --with the...
2020-02-1812 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzTEASER Butts In Seats! The Theatre Marketing PodcastFind out what Butts In Seats! The Theatre Marketing Podcast is all about. This weekly podcast debuts February 7, 2020.
This podcast is produced by Playhouse Theatre Marketing Academy. To learn more, visit our website.
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2020-02-0701 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 1: Why I Do What I Do...In this very first episode of Butts In Seats! Theatre Marketing Podcast, host Julie Nemitz talks about who she is and why she does what she does. It's story time friends! To learn more about Julie and Playhouse Theatre Marketing Academy, visit the website today!
2020-02-0706 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 2: So Who's Going To The Theatre Anyway?OK, I’ll admit it. I’m a total data and insights geek. Which is why I am a loyal fan girl of Colleen Dilenschneider. On today’s episode, I’m going to tell you all about Colleen and share some of her analysis on the state of arts marketing and arts audiences. So who’s going to the theatre anyway? Coming up today on Butts In Seats!
Clip: "The Lucy/Desi Comedy Hour" with special guest Tallulah Bankhead
Two great articles by Colleen:
https://www.colleendilen.com/2019/02/06/theyre-just-not-that-into-you-what-cultural-organizations-need-to-know-about-non-visitors-data/
https://www...
2020-02-0710 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzBecome a Subscriber!Want to be inspired in weekly doses? Become a subscriber at PlayhouseTheatreMarketingAcademy.com and get actionable marketing content via email!
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2020-02-0700 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 3: So What Do Artistic Directors Have To Say About Marketing? (Part 1)Julie and special guest Jeremy Koch, Artistic Director of Farmers Alley Theatre, discuss marketing, play selection, their perspective on local theatre's future and other topics! This is part 1 of a 2 part episode. To learn more about Jeremy and Farmers Alley Theatre, visit FarmersAlleyTheatre.com.
This podcast is produced by Playhouse Theatre Marketing Academy. To learn more, visit our website.
2020-02-0747 min