Shows
The Creative Soulpreneur Podcast with Nick DemosUnderstanding Authentic Branding with Julie NemitzUnderstanding Authentic Branding with Julie Nemitz Episode #155 Welcome back to The Creative Soulpreneur. In today's episode, we reconnect with an extraordinary guest, Julie Nimitz. Julie's journey from a theater kid in Michigan, mentored by influential figures and inspired by a vibrant local theater scene, has taken her through a compelling career in corporate marketing. She merged her love for theater and her expertise in marketing to help small theaters amplify their stories in innovative ways. Now, Julie's entrepreneurial spirit and fearless nature have led her to work with individual artists, guiding th...2025-04-2433 min
Musical Theatre Radio presents "Be Our Guest"Be Our Guest with Julie Nemitz (Broad Impact Network)Julie NemitzWith over fifteen years of experience in executive sales and marketing leadership roles, Julie Nemitz has a proven track record of driving growth through strategic vision and innovative content marketing. She has partnered with Fortune 500 companies and led teams at award-winning agencies and publishers in New York City. Known for rolling up her sleeves and solving challenges, often by finding the perfect creative messaging that drives people to action, she combines big-picture strategy with hands-on execution to deliver awesome marketing solutions for her clients. In 2020, Julie launched h...2025-03-3030 min
Quill and CurtainGene Kato, Founder of Next Stage PressUnlock the secrets to success in the world of playwriting and publishing with Gene Kato, a visionary playwright and founder of Next Stage Press. Gene shares his inspiring journey, revealing how he turned the challenges of lesser-known playwrights into a thriving platform for new voices in theater. From the struggles of traditional publishing to the joy of making things happen for others, Gene's story is a testament to the power of perseverance and innovation.Explore the changing landscape of theater publishing as we discuss the roles of literary and licensing agents and the crucial need for playwrights...2024-11-1142 minQuill and CurtainJonathan Cook, Playwright, Actor, Filmmaker, and "Gather by the Ghost Light" creatorJonathan Cook, a multifaceted artist, joins us to share the journey from being inspired by his brother's high school performances to making waves in playwriting, acting, and filmmaking. Jonathan reflects on the thrill and validation of having his work selected at a college short play festival, setting the course for a career driven by a passion for storytelling. As he navigates the world of short plays, Jonathan remains committed to expanding his craft into full-length works, offering insights into the challenges and triumphs that come with it.Throughout our conversation, Jonathan reveals how classic TV shows like...2024-11-0433 minQuill and CurtainAshley Lauren Rogers, Playwright and trans advocateAshley Lauren Rogers takes center stage in our latest episode, bringing her dynamic artistry as a playwright, podcaster, and actor to our conversation. Discover how a high school program and Lorraine Hansberry's "A Raisin in the Sun" sparked Ashley's passion for storytelling, while her battle with ADHD turned plays into her refuge. As an out trans woman, Ashley is committed to crafting narratives that humanize misunderstood communities, using her personal experiences to challenge societal stereotypes and advocate for inclusivity.Join us as we unravel the art of creating authentic characters and inclusive stories in theater. We explore...2024-10-2836 minQuill and CurtainJonathan Alexandratos, Playwright and Inclusivity SuperheroJoin us for a captivating conversation with Jonathan Alexandrados, a gifted New York-based writer and playwright, as we explore their unique journey into the world of theater. Jonathan opens up about their challenging transition to New York City during the tumultuous events of 9/11, and how the experience, coupled with a passion for toy collecting and historical narratives, has shaped their creative process. Discover how playwriting became a powerful tool for self-discovery and how Jonathan's work resonates deeply with audiences through its transformative storytelling.Our discussion takes a meaningful turn as we delve into the nuances of gender...2024-10-2142 minQuill and CurtainGeorge Sapio, Playwright, Producer, and DirectorIn this edition of Quill and Curtain, Darrin interviews prolific playwright George Sapio. Here is a little bit about him: George believes in learning all there is to making theatre happen; he's not just a playwright but has worked extensively as a director, producer, dramaturg, and designer. The podcast is sponsored by Point Park University's MFA program in Writing for Screen and Stage. Find out more here: https://bit.ly/3zjugR2To support the podcast: https://www.buymeacoffee.com/QuillandCurtainPodcastThe Podcast SWAG store!: https://www.bonfire.com/store/the-quill-and-curtain-podcast/Support...2024-10-1442 min
Quill and CurtainTJ Young, PlaywrightWe are beyond thrilled to welcome the talented playwright TJ Young to the latest episode of The Quill and Curtain Podcast!Known for his powerful storytelling, TJ’s work dives deep into human connection, culture, and identity. In this episode, TJ shares his journey as a playwright, what inspires his writing, and the stories behind his most iconic works. Don't miss this insightful conversation that delves into the heart of creativity and storytelling!The podcast is sponsored by Point Park University's MFA program in Writing for Screen and Stage. Find out more here: https://bit.ly/3zjugR2To support the po...2024-10-0124 min
Quill and CurtainJoe Swenson, Playwright, Director, and ProducerJoin Joe Swenson, the creative force behind Broken Arts Entertainment, as he delves into the world of storytelling, creativity, and the arts. Joe, an accomplished author, playwright, director, and producer, brings his unique perspective to the podcast, exploring the intricate process of creating compelling narratives and innovative art.The podcast is sponsored by Point Park University's MFA program in Writing for Screen and Stage. Find out more here: https://bit.ly/3zjugR2To support the podcast: https://www.buymeacoffee.com/QuillandCurtainPodcastThe Podcast SWAG store!: https://www.bonfire.com/store/the-quill-and-curtain-podcast/Support the showQuill & Curtain podcast...2024-09-2341 min
Quill and CurtainDon Michael H. Mendoza, Broadway ProducerIn this week's episode of Quill and Curtain, we have DonMike Mendoza. Don Michael H. Mendoza, (Don Mike), is the Founder of DMH Mendoza Productions and the Co-Founder and Executive Producer of LA TI DO Productions where through both entities he’s produced on Broadway (Smash, Here Lies Love), Off-Broadway (Hazing U), and hundreds of cabarets, concerts, theatrical shows, and events nationally since 2012. Concurrently, he is an independent marketing professional who served as the first Director of Marketing & Media for the Filipino American Symphony Orchestra in Los Angeles. Mendoza is an alumnus of the Commercial Theater Institute in New York Ci...2024-09-1643 min
Quill and CurtainGina Femia, Playwright🌟🎙️ New Episode Alert! 🎙️🌟We’re excited to bring you the latest Quill and Curtain Podcast episode featuring the phenomenal playwright, writer, and performer Gina Femia! 🌈✨Gina (they/them) is an award-winning creator (they use the term artist) whose work has dazzled stages like The Goodman Theater and Playwrights Horizons. With 37 full-length plays to their name, including “ALLOND®A,” “We Are a Masterpiece,” and “The Mermaids’ Parade,” Gina has earned accolades like the Leah Ryan Prize and the Doric Wilson Award. 🎭🏆In this episode, Gina takes us behind the scenes of their artistic journey and dives deep into crafting stories that celebrate diverse, queer, and LGBTQ+ narrati...2024-09-0949 min
Quill and CurtainDarrin J. Friedman, PlaywrightIn this season-ending episode, award-winning playwright Robert J. LeBlanc interviews Darrin for the podcast. They discuss Darrin's experiences that have brought him to where he is now as a playwright and storyteller, and they discuss what it means to be vulnerable and authentic with an audience.The podcast is brought to you by Point Park University's MFA in writing for stage and screen. You can find out more about Darrin at HTTP://darrinwrites.com.Support the showQuill & Curtain podcast is sponsored by Theatre Marketing Lab. Theatre Marketing Lab founder Julie Nemitz has...2024-06-241h 04
Quill and CurtainDebrah A. Cole, PlaywrightThis week on Quill and Curtain, we speak with Debra A. Cole, an award-winning playwright, director, and theatre/writing/arts educator from Lawrence, Kansas. Her plays have been seen by audiences around the world. Tune in to the Quill and Curtain Podcast to discover more about Debra’s creative journey, her inspirations, and the magic behind her thought-provoking plays! Our podcast is brought to you by Point Park University's MFA program in writing for stage and screen.Support the showQuill & Curtain podcast is sponsored by Theatre Marketing Lab. Theatre Marketing Lab founder Ju...2024-06-1335 min
Quill and CurtainJulie Nemitz, Theatre Marketing ExpertThis week, we’re thrilled to have Julie Nemitz, an in-demand theatre marketing consultant and the founder of Theatre Marketing Lab, as our special guest. Julie brings her expertise in marketing innovation, systems, and content to help theatres grow revenue and delight their audiences. In this episode, Julie shares marketing insights and strategies to help playwrights get exposure.Remember, whether you’re a theatre professional, an aspiring playwright, or simply a theatre enthusiast, this podcast is your backstage pass to all things theatre marketing!Brought to you by Point Park University's MFA in Writing for Stage and Screen.Support the...2024-06-0443 min
Quill and CurtainA Message from DarrinWith the Memorial Day weekend upon us, Darrin takes a moment to reflect on his path of being a playwright. Hope you give it a listen.Support the showQuill & Curtain podcast is sponsored by Theatre Marketing Lab. Theatre Marketing Lab founder Julie Nemitz has been lifting up theatre organizations and theatre artists since 2019. The Lab exists to help theatremakers like you expand your exposure by developing personal branding and marketing skills that promote your works with more clarity and purpose, always rooted in authenticity so your talent and works can be seen...2024-05-2704 min
Quill and CurtainCrystal Skillman, PlaywrightOn the latest episode of Quill and Curtain, a podcast for playwrights by playwrights, we’re thrilled to feature the talented Crystal Skillman, a brilliant playwright and writer. Crystal’s unique voice and captivating storytelling have left audiences spellbound, and now she shares her insights and creative process with us.Whether you’re an aspiring playwright or simply love great stories, this episode is a must-listen! Share it with fellow theater enthusiasts, and let’s celebrate the magic of words together. Sponsored by Point Park Univeristy's MFA in Writing for Stage and Screen.Support the showQuill...2024-05-2156 min
Quill and CurtainNora Louise Syran, PlaywrightIn this week's episode, meet Nora Louise Syran. Nora is a first-generation Norwegian-American poet, playwright, lyricist, songwriter, translator, and educator. A child of immigrants, she was struck early by wanderlust and has spent years living overseas, teaching, traveling, and producing theatre. She is a member of the SACD (Société des Auteurs et Compositeurs Dramatiques), the Dramatists Guild, and the Honor Roll! She studied under poet Brigit P. Kelly and mezzo-soprano Sylvia Stone at the University of Illinois. While currently based in Chicagoland, she is at home in the USA and France.Support the showQuill & Cu...2024-05-1434 min
Quill and CurtainClare Drobot, Artistic DirectorJoin us for an engaging and insightful journey into the world of theater with Clare Drobot, Co-Artistic Director at City Theatre in Pittsburgh. Clare shares her experiences as a dramaturg, playwright, and leader, offering a unique perspective on the creative process. In this podcast, you’ll discover how Clare draws from her extensive background to discuss the intricacies of developing new plays and curating successful seasons. Tune in as she reflects on her experiences, shares anecdotes, and provides valuable insights for aspiring artists.Support the showQuill & Curtain podcast is sponsored by Theatre Marketing Lab....2024-05-0741 min
Quill and CurtainMatt Pelfry, Writer for stage and screenThis week we introduce Matt Pelfrey, the Program Director of Point Park University's MFA in Writing for Stage and Screen. Not only is Matt a seasoned writer with a stack of produced works, but he's also on the frontlines of nurturing the next generation of theatrical and cinematic voices. We'll be diving deep into Matt's perspective on the ever-evolving world of playwriting and screenwriting. From navigating the industry to getting your content seen, Matt will be sharing his insights and wisdom to help you turn your passion project into a full-fledged production. So, buckle up and get ready to take...2024-04-3042 min
Quill and CurtainMax Bahneman, The Drama Book ShopIn this week's episode: Meet Max Bahneman, the book buyer and a leader at the famous Drama Book Shop in New York. Listen to his perspective about what he is seeing from a retail standpoint regarding plays making an impact with consumers. Also, listen to what he thinks is next on the horizon for playwrights trying to get their work out there.Support the showQuill & Curtain podcast is sponsored by Theatre Marketing Lab. Theatre Marketing Lab founder Julie Nemitz has been lifting up theatre organizations and theatre artists since 2019. The Lab exists...2024-04-2331 min
Quill and CurtainJacquelyn Priskorn, PlaywrightOn this week's episode, meet Jacquelyn Priskorn. Prolific as she is charming, listen to her experiences of creating art in today's new landscape. As an actor and playwright, she brings a unique perspective that adds to the conversation.Support the showQuill & Curtain podcast is sponsored by Theatre Marketing Lab. Theatre Marketing Lab founder Julie Nemitz has been lifting up theatre organizations and theatre artists since 2019. The Lab exists to help theatremakers like you expand your exposure by developing personal branding and marketing skills that promote your works with more clarity and purpose...2024-04-1634 min
Quill and CurtainGwydion Suilebhan, Playwright and ActivistNew on this week's episode is the incomparable Gwydion Suilebhan. He is an activist, award-winning playwright, and the person behind the New Play Exchange. You may not know his name, but if you are a playwright, chances are you owe him a thank you. Listen to this extraordinary man talk about what he believes is the role of the playwright in today's society, the mission of NPX, and what he sees as the future for us all. This is a must-listen!This episode is brought to you by Point Park University's MFA in writing for stage and screen.Support...2024-04-0849 min
Quill and CurtainAndrew Pond, Artistic DirectorNew on this week's podcast:! Meet Andrew Pond, the Artistic Director of the Eclectic Full Contact Theatre in Chicago. Come listen as he discusses the realities of producing great work in today's landscape and how they develop and look for upcoming artists and playwrights. Peek behind the curtains and see how the decision-makers do their thing. Sponsored by Point Park University's MFA in Writing for Stage and Screen.Support the showQuill & Curtain podcast is sponsored by Theatre Marketing Lab. Theatre Marketing Lab founder Julie Nemitz has been lifting up theatre organizations and...2024-04-0244 min
Quill and CurtainScott Sickles, PlaywrightIn this week's episode, Playwright Scott Sickles is our guest on the Quill and Curtain podcast! In this thought-provoking episode, Scott delves into the rich tapestry of the LGBTQ+ experience in our nation, the fierce culture wars that exist, and how he fearlessly tackles subject matters regarding identity, acceptance, and resilience in his plays. He also talks about the raw truths of making art in this climate. Listen to Scott speak about his experience as a playwright and creator and how to thrive even when it's hard.This podcast is sponsored by Point Park Univeristy's MFA in writing for stage...2024-03-2839 min
Quill and CurtainRachel Feeny-Williams, PlaywrightNew on this week's podcast: we welcome playwright and podcast goddess Rachel Feeny-Williams, who talks about her role in getting talented voices heard and produced. From her successful podcast "Theatrical Shenanigans," where she promotes and produces playwright's audio plays from all over the world, to discussing her work, Rachel's focus on creating great material is evident and infectious. Listen to this brilliant and prolific playwright discuss her vision of the playwright's landscape and the place we all fit in it. This podcast is sponsored by Point Park University's MFA in writing for Stage and Screen. Artistic awards are available. This...2024-03-2634 min
Quill and CurtainStephen Kaplan, PlaywrightNew on this week's podcast: check out Stephen Kaplan, an acclaimed playwright with productions both off-Broadway and in theaters across the nation. With an MFA from Point Park University and membership in the Dramatists Guild, he's an authority in his field. As the Northeastern Regional Representative on the DG National Council, Stephen's insights are invaluable. Tune in as he shares strategies to bring your brilliant ideas to fruition and techniquesBio: Stephen Kaplan is an award-winning playwright who’s been writing plays since he was 15 and has been produced across the country including a recent NNPN Rolling World Premiere. He is a...2024-03-1936 min
101 Stage AdaptationsMarketing Basics for Theatre Artists with Julie Nemitz (Ep. 61) This week's episode is a replay of the hottest marketing tips from marketing expert Julie Nemitz from Ep. 41.Resources MentionedEpisode 41Theatre Marketing Lab"In The Greenroom" podcastJulie's newsletterTheatre Marketing Lab Content ClubCanvaAbout Our GuestJulie Nemitz is a renowned theatre marketing leader & the force behind Theatre Marketing Lab and the popular podcast "In The Greenroom" where she offers insightful conversations with theatre leaders and actionable marketing advice. She has taken the theatre world by storm, attracting listeners gl...2024-03-1438 min
Quill and CurtainDana Hall, PlaywrightNew on this week's podcast:! Dive into a conversation with Dana Hall, a celebrated playwright, and Lanford Wilson finalist, as she shares her tips on overcoming writer's block and offers a peek into her creative process. Join us as we explore the world of theatre, discussing ways to foster inclusivity in theatre houses and encourage more diverse seasons. Don't miss out—hit one of the links for the pod and let's engage in some thought-provoking discussions together! #CreativityUnleashed #TheatreTalks #InclusiveArtsSponsored by Point Park University's MFA in Writing for Stage and Screen.Support the showQuill & Curtain po...2024-03-1241 min
Quill and CurtainJohn Mabey, PlaywrightJohn Mabey (They/Them) is a writer and storyteller whose plays have been published and produced on stage in 7 countries and throughout the United States. John lived internationally for a decade in London and Amsterdam before residing in Atlanta and continues to work with theatre companies around the globe both virtually and in-person. Their work as a playwright is connected to their career in Psychology and certification as a Mental Health Counselor, infusing everything they’ve learned about behavior, emotion, and relationships into their plays. John is also a published author on the topics of sexual identity and spirituality in ac...2024-03-0544 min
Quill and CurtainBob LeBlanc, PlaywrightIn this episode, we sit down with Robert J. LeBlanc. Bob is an award-winning playwright, actor, voice actor, and artist, as well as the producer, head writer, host, improviser, and designer of the comedy ensemble, Balderdash Academy. He is also the owner of the interactive mystery-comedy company Sleuths Mystery Entertainment. He writes in several genres with a focus on comedy and the use of comedy in drama. His work can be found on stage, screen, and in various podcasts including Balderdash Academy’s On the Air. He also is the guest writer and guest series developer for Realm.fm’s Unde...2024-02-2743 min
Musical Theatre Radio presents "Be Our Guest"Be Our Guest with Julie Nemitz (Theatre Marketing Consultant)Julie Nemitz
With over a decade of experience in senior sales and marketing leadership roles, Julie has a proven track record of driving growth through strategic vision and innovative content marketing. She has partnered with Fortune 500 companies and led teams at award-winning agencies and publishers. In the past six years alone, Julie has developed over 200 successful theatre marketing campaigns and strategic plans, bringing her substantial expertise to help theatres thrive.
Known for rolling up her sleeves, she combines big-picture strategy with hands-on execution to deliver robust marketing solutions for her clients.Ju...2024-02-2547 min
Quill and CurtainJohn Patrick BrayIn this episode, we speak with playwright John Patrick Bray. He has a Ph.D. in Theatre Studies from Louisiana State University, an MFA in Playwriting from The Actors Studio Drama School at The New School, and he teaches at the University of Georgia. His plays have won the 2015 Appalachian Festival of Plays and Playwrights and received its world premiere at Barter Theatre and he has been a Semifinalist for both the O’Neill National Playwrights Conference and the Ashland New Play Festival. Bray is also an independent screenwriter and anthology editor and a once-upon a time bagel baker.Su...2024-02-2032 min
101 Stage AdaptationsTheatre Marketing with Julie Nemitz (Ep. 41)This week Melissa welcomes fellow theatre marketer Julie Nemitz to the show to talk about how playwrights can initiate & improve their marketing strategy. In this episode, we discuss:Why having an online presence is essential for getting your plays producedWhat a content strategy is and looks like for playwrightsSocial media 101 for playwrightsWhat NOT to do with your photos on FacebookResources MentionedTheatre Marketing Lab "In The Greenroom" podcast Julie's newsletterTheatre Marketing Lab Content ClubCanvaAbout Our GuestJulie...2023-09-281h 16
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 61: Boost Your Marketing Game With Content That Sings!This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers!
Registration to join the Theatre Marketing Lab Content Club is now open! Join Julie for 2 1/2 hours each month to make a full month's worth of marketing content for your theatre and upcoming productions! Our first session is July 14 so sign up now...2023-06-2034 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 60: A Conversation Fest All About AACTFest!It's a full house on this week's episode! Julie welcomes AACT team members Quiana Clark-Roland, Kristie Quinn and David VanCleave to talk about the upcoming AACTFest -- the organization's bi-annual conference and theatre competition. They also discuss what the future holds for theatres across the US.
To learn more about AACTFest, visit aact.org
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If you're attending this year's festival in Louisville, be sure to register for Julie's workshop session Thursday, June 15 from 10:00 - 11:15am. If you listen to this podcast regularly you'll love the update...2023-05-2535 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 59: Is Your Mental Health Toolkit In Need Of A Refresh?Theatremakers, it's Mental Health Month and Julie could think of no better guest to invite to speak on the important topic of artist mental health than the wonderful Nick Demos! Nick returns to the podcast to share his expertise and wisdom with you. From his roots as a dancer to his standing on the stage accepting a Tony Award for the musical "Memphis" to his recently released film "Invisible" Nick is a master creative, working with entrepreneurs and artists to unblock, share stories and manifest a life that dreams are made of.
Learn more about Nick and...2023-05-1140 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 58: Are Your Emails Ready For Liftoff?It's a Marketing Mastery episode! Julie takes you into her process and shares how to ensure your theatre's emails are being opened. Opened emails convert to sales and help your patrons connect more deeply to your productions and the human beings creating the work.
** Sell The Show is the program that is helping theatres across the country use the latest in digital marketing tactics and strategies to create marketing campaigns that sell more tickets! The next cohort of theatres starts in June and the waitlist is open now. Learn more by clicking here. **
This podcast...2023-04-2851 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 57: It's World Theatre Day! Marketing Advice From Theatremakers Across The CountryIn celebration of World Theatre Day, Julie asked several of her favorite theatremakers to share their take on what's working now in marketing. From the Great Lakes to The Capital Region in New York to The Cornhusker State, you'll hear from Owen Smith, the producing artistic director of Playhouse Stage Company, Katie Broman, the executive director of Omaha Community Playhouse, Jeremy Koch and Robert Weiner, Managing Artistic Director and Executive Director respectively of Farmers Alley Theatre and Noddea Skidmore, Director of Marketing and Communications at Grand Rapids Civic Theatre.
We truly hope you enjoy...2023-03-2710 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 56: In The News! Advertising, Digital Theatre, and The Changing Consumer Behavior of Theatregoers***Sign up for Sell The Season Bootcamp - online April 6-10. Learn more click here. ***
What stopped Julie in her tracks when she read it? Find out in this episode! In The News discusses three important think pieces currently making the rounds in theatre circles.
Broadway Advertising Isn’t Working But It Can
An essay by Drew Hodges published on Broadwaynews.com
Digital Theatre Is Here To Stay: Paula Vogel’s Bard At The Gate
An essay by Jonathan Mandell published on Howlround
T...2023-03-1745 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 55: Theatremaker Conversations: How Jason Cocovinis (MTI) Keeps Hundreds of Brands Thriving!It's the first Theatremaker Conversation of the season! Julie is joined by Music Theatre International Marketing Director Jason Cocovinis. What. An. Episode!
Jason and Julie talk about:
--How he manages 400 brands on a daily basis
--Is streaming theatre dead or just taking a break?
--Why Junior Theatre Festival is such an integral part of MTI's philosophy for giving back to our community
--How Mean Girls came to market
--Musicals in the Metaverse??
--New titles just released!
--Some clarity on video marketing and fair...2023-02-2452 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzWhy Do We Do Theatre? Identifying (and Celebrating!) The Value Our Audiences SeekSeason four is upon us! We've got fantastic special guests coming your way and plenty of marketing mastery to learn this season!
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In this episode, Julie has some great news and updates about her work with theatres across the country plus a brand new group of very special theatremakers in training. She also pulls us all out of the weeds of the marketing grind to take a moment to pause and remind us of why what we do is so perfectly awesome ... that it's not just the what and the where but the WHY t...2023-02-0916 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 53: Theatremaker Conversations: Enola Riann-White and Elizabeth Alexander of Columbia Entertainment Company[Sell The Show! Enrollment is open! Use code PODCAST100 and get $100 off. Visit selltheshow.com today.]
This week on the podcast, it’s a Theatremaker Conversations episode with two fantastic leaders from Columbia Entertainment Company -- its executive director Enola Riann-White and artistic AND marketing director, Elizabeth Alexander.
In our conversation, we talk about their first full season post-pandemic shutdown, how marketing has changed and Enola shares a profound story of how she challenged her board not to do business as usual and embrace the diversity Columbia has to refocus the theatre’s intent and missio...2022-12-1434 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 52: 4 MASSIVE changes in digital marketing that are impacting ticket sales Use code PODCAST100 for $100 off THRU DEC 31, 2022. Visit Selltheshow.com.
Nothing changes faster than digital marketing, and recent changes are impacting your ticket sales, acquisition of new patrons and the audience's engagement with your theatre online.
In this previously recorded Marketing Mastery session with Julie Nemitz (Founder, Theatre Marketing Lab), you'll learn what they are and what to do about it!
Julie also shares details of her 2023 program, Sell The Show!. Enrollment is open NOW! selltheshow.com AND register before December 331 use code PODCAST100 for $100 off your enrollment!
__ Subscribe to our newsletter - Marketing Mayhem Made Less Mayhemmy at julienemitz.co2022-12-1352 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzAre You Ready To Sell More Tickets in 2023?Julie has opened enrollment for her 2023 program, Sell The Show! a learning, coaching, and activation program dedicated to one thing: using digital marketing tactics like email, social media, and website optimizations to create and launch marketing campaigns that grow audiences! Learn more at SellTheShow.com and use the exclusive podcast listener code PODCAST100 and get $100 off your enrollment!2022-12-1205 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 51: Could Your Theatre's Video Promo Trailers Be Better?In this episode, Julie shares a recent Marketing Mastery Masterclass where she shared video promo trailer best practices and showed one that knocked her socks off!
If you're able, take a moment to watch the show trailer/sizzle reel from Theater Latte Da's production of Merrily We Roll Along. Julie discusses it in this episode.
Click here to watch.
Theatre Marketing Lab is hopping! Join in November and you'll continue to receive great discounts to upcoming programs in 2023! Click to learn more. 2022-11-2129 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 50: Theatremaker Conversations: How Katie Broman (Omaha Community Playhouse) leads this top theatre to rebound this seasonIt's our fabulous 50th episode of In The Greenroom Theatre Marketing Podcast. And for it, nothing less than the best of the best joined me.
Executive Director Katie Broman of Omaha Community Playhouse and I have one of the most comprehensive theatremaker conversations yet on this podcast.
We talk about:
Modeling best practices in marketing strategy
Upending the traditional season brochure model
Best practices for discounting and dynamic pricing
Why and how they’re now paying all artists for their contributions and time. Yes it’s true..
You’ll also learn all about the hit pr...2022-10-2045 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 49: It's The Marketing Mastery Mailbag!Real Questions. Real Answers. It’s a Marketing Mastery episode here on In The Greenroom featuring Julie's mailbag.
A few weeks ago she sent an email to subscribers of our newsletter "Marketing Mayhem Made Less Mayhemmy". The subject line was Struggle Bus? and inside she asked a simple question, "What problem with your marketing can I try and help solve?"
We saw nearly a hundred questions come through. So we've curated them into groups with common themes. Those are featured in this episode.
We’re talking about Time Management and Prioritization. Social Media Reach...2022-09-2745 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 48: Theatremaker Conversations with Nick Demos, Tony Award-Winning ProducerHave we got an episode for you! Not only is this a jam-packed, full of goodness Theatremaker Conversation, it's also a "Friends From College" episode, too!
Julie is joined by master storyteller Nick Demos, whose career has spanned community theatre, professional theatre as a dancer and choreographer, an eight-year residency as the Artistic Director of Lyric Theatre of Oklahoma straight into a successful Broadway producing career that includes "Drowsy Chaperone", the Tony Award for "Memphis" and the beloved hit "Come From Away".
Learn all about Nick's journey as a theatremaker as well as his current suc...2022-09-1543 min
In The Greenroom: Theatre Marketing Podcast with Julie Nemitz[Update] What's Making Marketing Less Mayhemmy For Theatres Worldwide?Subscribe today: Theatre Marketing Lab
Transcription
Okay, confession time. How many of these describe you?
Are you still using a pre-pandemic marketing playbook from oh, 2018? Are you constantly in, get it done, figure it out if it worked later mode with your theater's marketing? Are you just checking off deliverables on a list with no strategy? Are you not trying a new marketing tactic because you just don't know how to do it effectively?
Maybe you're juggling multiple projects with increasingly urgent deadlines. Aren't we all competing for au...2022-09-0802 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 47: Marketing Mastery: Kickstart Your Organic Social Media Marketing!Tired of posting social media in the days before your show opens and getting 2 or 3 engagements? There are three critical actions you can take in order for your organic social media posts to start HELPING you sell tickets. In this Marketing Mastery episode of the show, Julie shares how her clients have rebooted their organic media practices. You can too!
Links from the episode:
Subscribe to Theatre Marketing Lab!!
Get the Marketing Mayhem Made Less Mayhemmy Newsletter
Follow us on Facebook
Follow us on Instagram
Join our f...2022-09-0718 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 46: Theatremaker Conversations with Special Guest Jarrod Kopp of Theatre TulsaWe kick off our series of theatremaker interviews with special guest, Jarrod Kopp. Jarrod is the Executive Director of Theatre Tulsa, a community theatre in Tulsa, Oklahoma. Julie and Jarrod dive in head first into topics including
How he and his team kept the theatre moving forward during the pandemic with innovative content projects
Marketing content development and tech innovations Jarrod is employing in his marketing practices
Jarrod's strategies when considering the programming of Theatre Tulsa's seasons
Theatre Tulsa's priorities and progress with DEI
Developing priorities and training around the support of gender identity with youth and adults
And...2022-08-2648 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 45: Ch-Ch-Changes (Again!): Social Media Marketing Best PracticesDing dong! Another Casserole Episode For You! Lots of topics mixed up in a jif for a tasty podcast meal.
This episode is a quickie, filled with important updates on some highly relevant changes happening in digital marketing, specifically social media.
Julie also talks about the "Whitney" Content Lifecycle. What's that, you ask? Listen and learn!
The Theatre Marketing Lab All Access Pass is here! Join theatremakers from around the country today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pa...2022-08-1217 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 44: Season Planning: Reaching New Audiences With Your ProgrammingThe Theatre Marketing Lab All Access Pass is here! Join hundreds of theatremakers today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pace. Use what you need. New content is added regularly.
Click here to learn more.
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This week on the podcast, Julie welcomes two fantastic guests, Colleen McCormack and Jennifer Isaacson from Broadway Licensing. The three cover a ton of ground including:
Planning a season ... not just show by show.
New titles revealed!
What's popular now inside the B...2022-07-2943 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 43: Uproar Theatrics Kyle Holmes and Laura HallHost Julie Nemitz continues our summer of theatre-maker interviews curated to inform and inspire you to keep your theatre moving forward.
This week, she welcomes two of the founders of Uproar Theatrics, Kyle Holmes and Laura Hall. They talk with Julie about Uproar Theatrics -- an innovative theatrical licensing company empowered by the digital era in which we live. They also discuss ways to think about producing lesser-known works. You'll also learn about some of the catalog's most compelling and timely works available to license today as well as one very exciting title coming in the fall of...2022-06-2342 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 42: AACT's Quiana Clark-Roland and David VanCleavePhone rings, door chimes, in comes company!
This summer, In The Greenroom Theatre Marketing Podcast host Julie Nemitz welcomes a cavalcade of special guests chosen for their unique perspectives and passionate dedication to theatre-making and theatre marketing. They keep theatre moving forward.
First up are two leaders in community theatre from the American Association of Community Theatre, Executive Director Quiana Clark-Roland and Education Coordinator David A. VanCleave.
Julie and her guests talk about AACT's experiences overcoming the challenges that COVID-19 brought the organization and community theatres nationwide. They also discuss how AACT is e...2022-06-0928 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 41: Survey Says! Insights From The Spring 2022 Theatre Marketing SurveyIn this data and insights-packed episode, Julie shares learnings from a comprehensive subscriber and member survey in May of 2022.
Learn what Julie learned and how her team uses excellent ideas and feedback from Academy members to evolve programs and content to keep your theatre moving forward with marketing innovation in strategies, systems, and content!
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To be notified when the new Theatre Marketing Lab is revealed, click here to join the waitlist.
To ensure you don't miss any Marketing Mastery content, be sure you're following Julie on Instagram @theatremarketinglab and TikTok @julienemitz. 2022-06-0222 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 40: Are you stressed? Here's how to deal...May is Mental Health Awareness month and given the signature color for awareness is green, what better place than In The Greenroom to, well, talk about it!
Johns Hopkins tells us An estimated 26% of Americans ages 18 and older -- about 1 in 4 adults -- suffer from a diagnosable mental disorder in a given year.
Working in theatre right now is stressful. And working in marketing right now is incredibly stressful. It is. Full stop. But in this week's episode, Julie reevaluates some causes and tackles some of the biggest marketing stressors head-on.
She'll also ta...2022-05-1933 min
In The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 39: What Type of Goalie Are You? Approaches To Goal Setting And MeasurementAre you as corny as Kansas in August for the world's favorite optimist/coach, Ted Lasso, as Julie is? With some inspo from Ted, this week on the podcast, Julie shares her creative approach to determining what type of goalie you are, how best to define and structure marketing goals, and the best ways to measure them -- through a neuromarketing lens, no less!
She also walks you through examples of how to apply SMART goals as well as where and how to develop KPIs you can stand behind -- that effectively and generously measure the impact an...2022-05-1224 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 38: A Casserole Episode: Seth Godin + Next Gen Google Analytics + Asking For Audience FeedbackIt's a casserole episode! Do you know how a casserole is created with disparate ingredients but when put together, they make an enjoyable dish? Well, that's today's episode to a "T".
Julie shares questions from members of Theatre Marketing Academy and lends her perspective and guidance on the future of Universal Google Analytics (it's a GA4 world we'll live in) and how to grow audience ratings and reviews.
Julie also shares two recent Seth Godin gems that we hope inspire you to pause and think about the future of marketing, learning, and rethinking the categories of m...2022-04-2831 minIn The Greenroom: Theatre Marketing Podcast with Julie NemitzEpisode 37: Is your marketing conscious? Plus diving into demos!What is conscious marketing, exactly? You'll find out in today's episode. Julie discusses the intersection of your theatre's core values and marketing plus ways we can “zoom-out” and ensure that we’re leveraging the right platforms to reach a more equitable array of cultural consumers. You'll learn the 5 marketing channels you may not be activating...yet.
Julie also takes a quick dip in the demo pool to discuss new insights about theatre's critically important growth audience -- Gen X'ers. So let's crank up Simple Minds' "Don't You (Forget About Me)" and let's get to it!
...2022-04-2230 min