Shows
Your Brand, Your Backyard PodcastClarify Your Message, Attract Your Audience with Laura Capes TerrySend us a textIn this episode, Julie and Jeremy sit down with Laura Terry—an energetic local business advocate, owner of BeLocal Georgetown, and a certified StoryBrand Guide. Laura shares how the combination of message clarity and hyper-local strategy can dramatically transform how small businesses connect with their ideal clients.Laura walks us through the core of the StoryBrand framework and explains why confusing marketing messages cost businesses money and momentum. She shares powerful stories of businesses that clarified their message and used BeLocal to get in front of the right people—especially new move...2025-04-2431 minYour Brand, Your Backyard PodcastLove, Legacy & Local Loyalty – with Jennifer Tinsley, State Farm AgentSend us a textIn this episode, we’re joined by Jennifer Tinsley, a proud woman-owned State Farm agent based in Parker, Colorado. Jennifer opens up about how she’s built a brand rooted in relationships, trust, and one powerful emotion: love. From helping families plan for the unexpected to guiding small business owners with confidence, Jennifer shares how she’s grown her agency by leading with heart and showing up consistently in her community.We talk about life insurance as an act of love, how to market in a trust-based industry withou...2025-04-1033 minYour Brand, Your Backyard Podcast🎙️ Episode 9: Designing with Purpose – Joyce Clegg, Interior Designer & Founder of Dream Homes, Inc.Send us a textDesigning with Purpose: Making Your Brand Feel Like Home Guest: Joyce Clegg, Founder of Dream Homes, Inc.In this episode, Julie and Jeremy sits down with interior designer Joyce Clegg, founder of Dream Homes, Inc., to talk about what it really means to build something meaningful—whether it’s a home or a brand.Joyce shares how she built her business around one simple mission: to make every person feel heard, every experience meaningful, and every home one of a kind. Her thoughtful, intentional appr...2025-03-3027 minYour Brand, Your Backyard PodcastEpisode 8: Scaling Your Local Brand for Long-Term Success with Katie RakowitzSend us a textFeaturing: Katie Rakowitz, Co-Owner of Timeout SittersIn this episode, Julie sits down with Katie Rakowitz, co-owner of Timeout Sitters—a hyper-local babysitting and pet care business that has successfully scaled across multiple cities without losing its personal, community-focused feel.Katie shares the origin story of Timeout Sitters, the intentional strategies they used to grow, and the systems they implemented to maintain consistency and trust in new markets. From building a strong brand identity to developing local partnerships and navigating challenges, this conversation is packed with practical ad...2025-03-2430 minYour Brand, Your Backyard PodcastAdvertising is an Investment, Not an ExpenseSend us a textIn this episode, Julie and Jeremy challenge the common misconception that advertising is just another business expense. Instead, they break down why smart businesses view advertising as an investment—one that fuels long-term growth and keeps customers coming through the door.Key Takeaways:✅ Advertising = Growth – Businesses that advertise consistently grow 2.5x faster than those that don’t. ✅ ROI Matters – Every ad should have a purpose, and tracking key metrics (website traffic, calls, promo codes) ensures it delivers res...2025-03-1526 minYour Brand, Your Backyard PodcastTop 10 Reasons to Advertise – How, Where, and WhySend us a textThink advertising isn’t worth it anymore? Think again. In 2025, businesses that consistently advertise grow 2.5x faster than those that don’t. If you’re not putting your brand out there, your competitors are—and they’re taking your customers with them.In this episode of Your Brand, Your Backyard, Julie and Jeremy break down the top 10 reasons why advertising is still essential and how to do it smartly—without wasting money.📌 In This Episode, You’ll Learn:✅ Why advertising keeps your business...2025-03-0129 minYour Brand, Your Backyard PodcastThe Visual Identity Checklist: Logos, Colors, and FontsSend us a textEver seen a bad logo or a forgettable slogan? Oh wait—you probably haven’t, because you don’t remember them. That’s exactly the problem. A weak brand identity doesn’t stand out, connect, or stick in people’s minds.In this episode of Your Brand, Your Backyard, Julie and Jeremy break down the key elements of a strong visual identity—from choosing the right logo, color palette, and fonts to making sure your brand is recognizable, professional, and memorable.📌 In T...2025-02-2320 minYour Brand, Your Backyard PodcastThe Neighborhood Effect: Building Local ConnectionsSend us a textIn this episode, we dive into how building local connections can grow your brand and establish you as a community staple. Julie and Jeremy break down the power of local partnerships, the impact of print advertising, and why ROI is more than just numbers—it's about Relationships, Opportunities, and Interactions. Discover how grassroots efforts and consistent community presence can build lasting credibility. Plus, get a simple but powerful challenge: identify two or three local partnerships to pursue today. Tune in and learn how to make your brand a true neighborhood favorite!2025-02-1518 minYour Brand, Your Backyard PodcastYour Story, Your Brand: Telling Your Local TaleSend us a textIn this episode of Your Brand Your Backyard, hosts Julie Olsen and Jeremy Roentz discuss the significance of branding for local businesses, especially in the context of high-profile events like the Super Bowl. They explore how effective branding can create memorable customer experiences, the importance of staying competitive in a crowded market, and the need for businesses to build strong local connections. The conversation emphasizes that branding is not just about logos or advertisements, but about creating relationships and trust with customers.2025-02-1023 minYour Brand, Your Backyard PodcastBrewing Success: Transforming Your Business into a Community FavoriteSend us a textCan you imagine your local business not just surviving, but thriving as the go-to brand in your community? Discover the secrets to transforming your small business into a beloved local staple with Julie Olson and Jeremy Rents. Together, we embark on a journey to unlock the potential of your brand, moving beyond mere transactions to foster genuine connections. This episode is packed with actionable strategies, from designing a memorable logo to nurturing relationships that echo throughout the neighborhood. Whether you're just starting out or looking to cement your standing in the community, we've...2025-02-0924 minYour Brand, Your Backyard PodcastWhat’s in a Brand? A Local PerspectiveSend us a textWhat really makes a brand? It’s more than just a logo, it’s your identity, reputation, and the way customers perceive your business. In this episode, we break down the power of brand recognition for local businesses and why trust is built through consistent outreach and multiple touch points.We’ll share real-world examples, including an HVAC company that proves why branding matters—because when a heater breaks, customers call the name they remember. Plus, we’ll give you actionable steps to define what makes your business unique and how to connect...2025-01-2909 min