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Julie Ordonez

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Nonprofit CourageLabNonprofit CourageLabThe 3 Pain Points Keeping You From Raising Millions (And How to Flip the Script)Hey friend ,in this episode I’m breaking down the three biggest pain points I see over and over again when it comes to raising the money you need to fund your mission. Whether you're a nonprofit CEO, ED, or development leader, these are the places where we often get stuck... but we don’t have to stay stuck.Here’s what we’re diving into:Strategy That Actually Fits YouIt’s not enough to copy what worked for another organization. I walk through how to develop a fundraising strategy that’s aligned with...2025-07-2925 minNonprofit CourageLabNonprofit CourageLabAsk Julie: Donors Don’t Want To Meet?I’ve always wanted to host a live call-in show where folks ask their biggest fundraising questions and I just dive right in with real-time advice. Since we’re not quite doing live radio, this episode is the next best thing.In this one, I’m answering three tough, common questions I’ve gotten from past clients and people on my email list. These are the situations that come up all the time - and they’re not easy. But I’m walking you through how I’d handle them, step by step.Here’s what we cover in...2025-07-1533 minOne Visit AwayOne Visit Away#207 Courage in Fundraising with Julie OrdoñezBig Summer Blowout on Major Gift Millions! 1. The sale lasts through July 18th 2025.2. The course is normally $1,500 for individual access, but during the sale it's only $1,000. 3. You got a private 30 minute coaching call with me after you've gone through the whole course. 4. You get access to my webinar "Your Path to a 6-Figure Coaching Business" detailing how I started and run my major gift coaching business. 5. Use the coupon code SUMMER at checkout. If you want your entire team to have lifetime access to the course, use the c...2025-07-0758 minIn The Money Media NetworkIn The Money Media NetworkSOLD! Presented by Lane's End - Episode 2 - OBS June2025 June 2YO in Training and Horses of Racing Age SaleSale Dates: Tuesday, June 17th (2YOs in Training: 1 - 386 + Supp. 387 - 430) and Wednesday, June 18th (2YOs in Training: 451 - 833 + Supp. 834 - 873 and Horses of Racing Age: 901 - 903 + Supplements) starting at 10:00 amHIP NUMBER IN/OUT STATUS SEX SIRE NAME PROPERTY LINE 1275 I C Candy Ride (ARG) Navas Equine, Agent487 I C Candy Ride (ARG) Omar Ramirez Bloodstock, Agent VI22 I F City of Light Ordonez Thoroughbreds, Agent II274 I F City of Light Harris Training Center LLC...2025-06-1630 minNonprofit CourageLabNonprofit CourageLabBTS of a $810,000 Gift (What It Actually Took) In this episode, I’m bringing you a story that perfectly captures why courage is one of the most important skills you can build as a fundraiser — and how it can completely change your results. You’ll hear about my client Laura, a high-performing fundraiser who pushed herself to take a huge risk. First, she asked a donor for a $250,000 gift and heard “no.” But she didn’t let that stop her. She kept strengthening her “ask” muscle and later made a $1.5 million ask — which led to an incredible $810,000 gift that helped her team close out their fiscal year strong.And h...2025-06-1031 minNonprofit CourageLabNonprofit CourageLabBig Abundance Energy in FundraisingHey, friends in this episode, I’m breaking down what it really looks like to operate from an abundance mindset as a fundraiser or nonprofit leader. If you're tired of feeling pressure to chase every donor, scared to hear “no,” or stuck in scarcity, this is for you. I’m sharing real stories and practical signs that show when you’re leading from a place of trust, service, and confidence, not desperation.Let’s talk about donor referrals, releasing misaligned people, and making bold asks with zero attachment. Abundance isn't just a nice idea — it's a powerful shift in how y...2025-06-0337 minNonprofit CourageLabNonprofit CourageLabFrom $500k to $700k from 20 donors in 31 minutes (Steal this pitch)In this episode, I sit down with Patrick Dunn, Executive Director of the International Pemphigus and Pemphigoid Foundation (IPPF)  I walk you through exactly how I would pitch donors if I was looking to pick up an additional 200k in funding. What you’ll learn in this episode:Why storytelling and donor connection matter more than fancy techThe biggest pain points in donor stewardship—and how Patrick is thinking about improving itWhat Patrick believes is possible with their top donors if they had better systems and stronger asksA live role-play of a real donor conversation (yes, Patric...2025-05-2731 minNonprofit CourageLabNonprofit CourageLabThis Development Director Needed Hope - I Solved Her Fundraising Problem in 53 MinutesIn this episode, I sit down with Maria from Soft Landing Missoula- an incredible nonprofit helping refugee and immigrant families build new lives in Montana. We talk about how they got started, how they fund their work, and the emotional reality of fundraising in a world that’s constantly shifting.Maria shares what it’s like to lead fundraising efforts at an organization where over half of their revenue comes from individual donors and what she’s hearing from those donors right now. Spoiler alert: It’s not always about money. Sometimes donors just need to process what’s h...2025-05-2050 minNonprofit CourageLabNonprofit CourageLabI Helped This ED Find $200k In Her Donor BaseIn this episode, I had the absolute pleasure of chatting with Heather Beam, founder of Practical Education Network (PEN), a nonprofit that’s transforming the way science and math are taught in Africa. Heather shares the story of how building a wind turbine with students in Ghana sparked her mission to make hands-on, project-based learning the new normal across the continent. We talk about her big vision, the current impact of PEN, and the realities of fundraising for such an ambitious goal. If you're passionate about education, innovation, or nonprofit leadership, this conversation will inspire you.What We...2025-05-1354 minNonprofit CourageLabNonprofit CourageLabPart 2: How I Raise $2.5M With No Gala and a Whole Lotta BoundariesIn this episode, I’m walking you through exactly how I build quarterly engagement plans for donors- even the ones who haven’t given a dollar yet. Whether you’re working with major donors, connectors, or board members, I’m sharing the strategy behind how I map out touchpoints, meeting goals, and creative ways to bring people closer to the mission.I’m also talking about one of my favorite things: “big swings”. That’s the list of dream donors I revisit regularly with playful, intentional outreach. You’ll hear a couple of my favorite stories about how I got the atte...2025-04-2927 minNonprofit CourageLabNonprofit CourageLabPart 1: How I Raise $2.5M With No Gala and a Whole Lotta BoundariesLast week, I hosted a 3-day intensive here in sunny Los Angeles with seven of my amazing clients, and let me tell you—it was powerful. Teaching for three full days was both exhausting and energizing in the best way, and I knew I had to bring a piece of it to the podcast. In today’s episode, I’m sharing the very first session I taught on Day 1 of the intensive. It’s all about the exact roadmap I’ve followed to raise $2.5 million—multiple times. This isn’t theory. This is what I actually do: how I think, ho...2025-04-2243 minNonprofit CourageLabNonprofit CourageLabThe Big Lie Blocking BIG GiftsLast year, I worked with a client who was outwardly successful- they had just wrapped a major capital campaign and were bringing in over $2 million annually. But behind the scenes, they were working around the clock, checking emails late into the evening, and spending weekends catching up on work. When we started coaching together, their biggest desire wasn’t another big win,it was a different way to work.In this episode, I talk about what it means to raise more by doing less, why growth often comes through subtraction, and how our internal beliefs about worthiness ca...2025-04-1545 minNonprofit CourageLabNonprofit CourageLabBecome Unstoppable and Raise Millions-No Matter What's HappeningHey friend — today's episode is one of those real talk moments we all need. If you're a leader or a fundraiser trying to navigate this wild moment in time, I want you to know: you're not imagining things. Things are changing. Funders are pulling back. DEI efforts are being defunded. And the economic and political climate is shaky at best.But here's the truth: in uncertain times, you can still be unstoppable.In this episode, I'm sharing what it takes to lead boldly, raise major gifts, and build crisis-proof relationships — no matter what’s happening around...2025-04-0821 minBit 2 BeatBit 2 BeatThe Melodic House Show with Bit 2 Beat - 16 Mar 2025 (Free Download)01. Darren Tate, Solarstone, Julie Scott - A Long Way From Home (Timeless Mix) 02. Jay Bird - Purified 03. Jon Cutler, E-Man - It's Yours (Kyri Markou Remix) 04. Kidoo - Hora De Joc 05. Richard Grey - What You Need 06. Makèz - Day Starter 07. Skylin3, Nicole Del Prete - Naughty Girl (Kevin McKay ViP Mix) 08. GREG, Dabi - Besame 09. Curol, White Sheep - Vamos a Bailar (Short Edit) 10. Mely Jones, Juan Dileju - Sin Nada 11. Twin Scream - Que Soy 12. Sam Feldt, joki - TEN 13. Block & Crown, Mike Ferullo - Let the Music Play 14. Flauschig - Somebody (Sebb Junior Remix) 15. Kevin McKay, B...2025-03-221h 57Nonprofit CourageLabNonprofit CourageLabHow my client raised $10.2M In Unrestricted Individual Giving in 12 mos without Working Til 10pmIf you’re looking to raise major gifts without working till 10 PM every night, this episode is for you. I’m breaking down exactly how my client raised $10.2 million in unrestricted revenue from individuals in just 12 months without burnout.This episode is especially for you if you already have individual donors (including monthly donors and board members who give personally or through their companies). Major gifts are a priority for your nonprofit’s revenue strategy.  You have at least one person helping with fundraising, even if they’re just getting started. You want to become a stronger leader, a...2025-03-1830 minNonprofit CourageLabNonprofit CourageLabAsk Julie: What Do You Do When a Donor Gives Less Than They PromisedIn this episode, I’m diving into a question that came up inside my six-month coaching and training program, Courage Lab 2.0. If you haven’t checked it out yet, you totally should—people inside are seeing incredible results, making big moves, and getting a huge return on their investment.During one of our recent community Q&A calls, someone asked a really important question: What do you do when a donor who previously committed to giving a certain amount suddenly decides to give less? Maybe they cite political or economic uncertainty, or their priorities are shifting—either way, it...2025-03-1119 minNonprofit CourageLabNonprofit CourageLabIf I Were Samaritan.city This is How I’d Raise $5 Million in 6 MonthsHey friend! In this episode, I’m walking you through a case study of what I’d do if I were part of Samaritan—a nonprofit that’s tackling homelessness in an innovative way. They’ve built a tech platform that connects unhoused neighbors with social and financial capital to help them move forward. It’s a mission that’s close to my heart, and I see so much opportunity for growth.So, here’s the fun part: If I were in their shoes, how would I raise $5 million in six months? Let’s break it down.What We Cove...2025-03-0427 minNonprofit CourageLabNonprofit CourageLabBuilding a Culture of Accountability in FundraisingHey friend, I had an eye-opening strategy session with a client last week, and I have to share it with you. She came to our call struggling with prioritizing the ask in her fundraising efforts. She was caught up in the day-to-day grind, and when I asked her how many asks she made last month, she had no idea. Sound familiar?Here’s the thing: If you’re not tracking your asks, how do you know you’re not making enough? In this episode, I break down why tracking Key Performance Indicators (KPIs) is critical for fun...2025-02-1826 minNonprofit CourageLabNonprofit CourageLab10 Asks in 10 Days ChallengeThis episode is a little different—it's a snippet from a coaching call where we dive deep into the "Ten Asks in Ten Days" challenge. If you’ve ever struggled with making bold asks, whether in fundraising, business, or life, this one’s for you.I started my business nearly seven years ago because I saw so many smart, relationally savvy leaders who were “stuck”—not because they lacked strategy, but because they lacked courage. I kept hearing, “I need a better strategy,” but what I realized? Strategy wasn’t the issue. People just weren’t taking action. They weren’t...2025-02-1127 minNonprofit CourageLabNonprofit CourageLabWhat I Would Do To Get New DonorsBuilding strong relationships with major donors is essential for nonprofits looking to sustain and grow their impact. Major donors provide significant financial contributions, but more importantly, they become long-term supporters and ambassadors for your cause. In this episode, we’ll cover the key strategies to attract and cultivate these high-value donors. What You Will Learn:- How to identify potential major donors and understand their giving motivations.- Effective ways to build relationships and engage with prospective donors.- The importance of personalized outreach and storytelling.- Strategies for hos...2025-02-0438 minNonprofit CourageLabNonprofit CourageLabAvoiding Feedback is Holding Your Mission BackHi friend,  In this episode, I’m giving you an inside look at one of our Courage Lab coaching calls. During this session, I shared insights about the relationship between executive directors and development directors and how they can create a culture of feedback to thrive.  Here’s what you’ll hear:  - Why feedback is essential for growth: If your goals include personal and professional growth—or raising more money than ever before—feedback isn’t optional. It's critical.  - Lessons from elite athletes: Michael Jordan and Kobe Bryant didn’t just rely on natural talen...2025-01-2812 minNonprofit CourageLabNonprofit CourageLabThe Mindset Mistakes Holding You Back From Raising More MoneyHi friend, welcome back to the podcast. Today, we’re diving into the mindset mistakes that keep our impact, budgets, teams, and dreams too small. If you’re here, I know you’re driven to create bold, transformative change—not just in your world, but across systems and communities. Me too. But sometimes, our mindset trips us up, and we don’t even realize it.Here’s what we unpacked in this episode:  - Scarcity Mindset About Money:    Many of us were raised to see money as scarce, stressful, or even taboo to discuss...2025-01-2141 minNonprofit CourageLabNonprofit CourageLabThe Organizational Culture that Raises Multi-MillionsHi, friend!  In this episode of Nonprofit Courage Lab, I dive into what it takes to make serious cultural shifts within your organization. If you’re committed to raising millions in the next few years and creating lasting change, this conversation is for you.  Here’s what I cover:  - Why culture change is non-negotiable: You can’t just hire a fundraiser and expect miracles. To raise millions, your organization needs a culture that fosters accountability, bold leadership, and strategic action.  - The board’s role in success: Well-intentioned but unhelpful board members can derail your...2025-01-1430 minNonprofit CourageLabNonprofit CourageLabThe Code We Live By That Raised $63.7MHey friend!  This episode is a special one—a snippet from my recent workshop, Best December Ever. In it, I walk through The Generosity Code, a set of principles I live by and teach my clients. I attribute 80-90% of our fundraising success to these foundational beliefs. Whether you’re looking to close out the year strong or need a mindset shift any time of year, this episode is packed with transformational insights.  Here’s the heart of it: Giving is a gift to the giver. Fundraising isn’t about pleading for help; it’s about inviting people to ali...2024-12-0316 minNonprofit CourageLabNonprofit CourageLabWorkshop Replay – End-of-Year Fundraising StrategyHey friends,  Welcome to this week’s episode, a special replay of a workshop I hosted on end-of-year fundraising strategies. If you’re in the nonprofit or fundraising world, this is a must-listen! I’m diving into **practical, tactical advice** for how I approach major gift fundraising to crush ambitious year-end goals. Spoiler alert: this is all about keeping it *simple*—because simplicity is the vibe here.  Here’s what you’ll hear in this episode:  1. Mapping Your Fundraising Roadmap  We kick things off by setting goals and creating a clear strategy to get there. I break...2024-11-1952 minNonprofit CourageLabNonprofit CourageLabEverything Is ChangingHey there, friends! In today’s episode, we’re diving into some big shifts happening in the world of philanthropy and nonprofits—and why it’s more crucial than ever for us to evolve with the times.We’re in a new era. From policy changes on platforms like Facebook that affect nonprofit fundraising to a noticeable decline in DEI and education funding, it’s clear that yesterday’s strategies won’t carry us forward. We’re seeing funding sources dry up, priorities shift, and high performers leave the sector. If we don’t adapt, we risk getting left behind...2024-11-1226 minNonprofit CourageLabNonprofit CourageLabPitch-A-Thon Sneak PeekWelcome to another episode of Nonprofit CourageLab! Today, I'm sharing a sneak peek into a recent Pitch-A-thon where we dive into the art of nonprofit pitching – not in a Shark Tank kind of way, but more like engaging in a powerful and meaningful conversation. Together, we’ll explore strategies to connect authentically with donors, practice impactful pitches, and avoid common missteps. This episode is perfect if you’re looking to make a difference through your ask, not just for your organization but in a way that resonates deeply with donors. In this episode, we work with Sheena, a nonp...2024-10-2929 minNonprofit CourageLabNonprofit CourageLabSomething's Gotta GiveHey friend! Today’s episode is a little different. I’m coming to you unfiltered, and honestly, I'm fed up. In my work with nonprofit leaders, fundraisers, and development directors across the country, I’m seeing some serious gaps that we need to address.We’ve been talking a lot about mental health and wellness in the nonprofit sector, which is important—but what’s missing from the conversation is a real accountability check. We need to give ourselves grace, yes, but we also need discipline. Something has to change, and it starts with us getting real about what i...2024-10-2244 minNonprofit CourageLabNonprofit CourageLabDaily Habits to Raise More Major GiftsIn this episode, I guide you through the essentials of major gift fundraising, focusing on strategic planning, effective donor engagement, and optimal time management. I'm going to go over how to schedule and prioritize tasks, reach out to loyal donors, and request multi-year pledges and one-time gifts and the importance of aligning donation requests with your organization's strategic plan and the frequent solicitation of referrals. Learn best practices for donor portfolio reviews, setting weekly goals, and utilizing various communication platforms. I'll show you how to proactively build relationships, leverage social media, and personally connect with...2024-10-1538 minNonprofit CourageLabNonprofit CourageLabHow I Leveled Up to Get a $6 Million Dollar GiftIn this episode, I share a case study about helping a New York City-based animal welfare organization secure an unrestricted $6 million gift, which is twice their annual budget of $3 million. The discussion covers mistakes to avoid, strategies to build trust and credibility with donors, and the importance of a strategic plan with a big vision for impact. Emphasizing the high capacity and trust with donors, I explore the significance of having direct conversations when asking for large donations, such as $6 million, and the power of a simple proposal. With personal anecdotes, I stress that generosity...2024-10-0838 minStraight Chalk: Podcast for Busy EducatorsStraight Chalk: Podcast for Busy Educators2.1: Springing into Success: Organizing the Classroom AdventureLove what you hear, or have a suggestion for a future episode? 💖 Send me a text. 💌 Join Dr. Belinda Benner-Ordoñez in the first episode of Season 2 of "Straight Chalk: Podcast for Busy Educators," where she engages in an insightful conversation with Julie Moore, an Instructional Specialist in St. Lucie Public Schools. A former elementary school teacher, Julie specializes in empowering instructional staff by enhancing their pedagogy knowledge, behavior management practices, and effective classroom strategies. Don’t miss out on the latest episode to hear Julie share her thoughts on how to 'spring in' to the new school ye...2024-08-3018 minNonprofit CourageLabNonprofit CourageLabAsk Julie: How Much Do I Ask For?In this episode, I dive into a frequently asked question: how to determine the right amount to ask a donor for? I break down my thought process and introduce my special Ask Amount ebook, which is available for free. I explore three key factors: the organization, the donor, and you, the fundraiser. I dive into evaluating an organization's size, effectiveness, vision, and fundraising goals. For donors, factors include their identity, mission alignment, financial capacity, and inclination to give. Lastly, I discuss the role of the fundraiser, emphasizing the importance of courage and technical skills. I...2024-08-2720 minNonprofit CourageLabNonprofit CourageLabHow Do I Know If CourageLab Is Right For Me?In this episode, I discuss how to determine if Courage Lab, my six-week group coaching accelerator, is the right fit for you. Courage Lab is designed for nonprofit professionals, such as executive and development directors, who are looking to raise unrestricted revenue from individual major gifts of $10k or more. I provide an overview of what the program entails, including live training, recorded modules with six months of access, and personalized feedback. Additionally, I share success stories from past participants to illustrate the potential impact of the program. If you are ready to take action, prioritize major...2024-08-2017 minNonprofit CourageLabNonprofit CourageLab8 Habits To Raise 1,000,000 In The Last 4 Months Of The YearIn this episode of Nonprofit Courage Lab, we explore eight crucial habits to help you raise $1 million from September through December. These habits will position you to achieve your year-end fundraising goals. Additionally, consider joining my training on August 27th and 28th to map out your major gift strategy for the rest of the year.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the...2024-08-1319 minNonprofit CourageLabNonprofit CourageLabHow To Raise Millions SustainablyIn this episode of the Nonprofit Courage Lab Podcast, host Julie Ordonez shares her insights on how to raise millions sustainably without burning out. Julie emphasizes the importance of simplifying efforts, treating donors as business partners, and negotiating to avoid unnecessary workload. She highlights common mistakes in the sector, such as asking for too little and overcomplicating messaging. Julie provides actionable strategies to build trust, credibility, and stronger relationships with donors, while encouraging nonprofit leaders to step up and communicate their needs clearly. She also introduces her coaching programs designed to help nonprofits achieve their fundraising goals...2024-08-0631 minNonprofit CourageLabNonprofit CourageLabHow My Gun Violence Prevention Client Went From Good To GreatIn this episode, I walk through a case study of how I helped a gun violence prevention client elevate their Major Gifts program from good to great in just six months. We delve into the strategies and coaching techniques used to instill confidence, promote boldness in fundraising, and leverage team strengths to achieve significant results, including securing six and seven-figure gifts. Join me as I share insights from personalized coaching sessions, a strengths-focused team retreat, and practical steps to optimize donor engagement and departmental processes. If you're looking to elevate your fundraising game, this episode is a...2024-07-2318 minNonprofit CourageLabNonprofit CourageLabIf I were Boys & Girls Club of Bend, this is how I'd raise $2 million in 6 monthsIn this episode, I share a comprehensive strategy for the Boys and Girls Club of Bend, Oregon, to raise $2 million in unrestricted funds from individuals within six months. This deep dive covers analyzing their annual report, website, 990 on GuideStar, and existing fundraising efforts. Key suggestions include auditing their messaging, effectively communicating their impact, leveraging compelling data points, optimizing events, and focusing on major gifts. I also discuss building custom donor strategies, creating big visions for future growth, and working smarter to minimize effort and maximize fundraising results. This episode provides practical advice that can...2024-07-1634 minNonprofit CourageLabNonprofit CourageLabAsk Julie: How do we get bolder in our asks?In this episode of Nonprofit Courage Lab, we address a common fundraising issue raised by listener Ben: being too conservative in ask amounts. Many nonprofits fail to raise the desired funds because they don't ask for enough, often due to fears of offending donors. It's important to observe your own thinking, understanding donor intentions, and being bold in asks. Having a strong conviction in an organization's mission and how it ties into successful fundraising is essential to being more bold in your asks. Do you need to make bolder asks, but you have to figure...2024-07-0925 minNonprofit CourageLabNonprofit CourageLabBecome The Leader That Raises 7 Figure GiftsWelcome back to another episode of Nonprofit Courage Lab. In this episode I talk about becoming a leader that raises 7 figure gifts. I am going to walk you through what I've seen that it takes and what I have seen with my clients who actually become those leaders. Leadership encompasses mindset, character, and team management. Technical skills cover donor communication, negotiation, and understanding wealth. The strategy involves creating and implementing high-return plans. The episode stresses the importance of personal transformation, continuous learning, and leveraging the right resources to achieve extraordinary fundraising results.I hope this...2024-07-0229 minThe Nonprofit MBA Podcast with Stephen HalasnikThe Nonprofit MBA Podcast with Stephen HalasnikBuilding a Process to Raise Major Gifts for Nonprofits With Julie OrdonezBuilding a strong process for raising major gifts involves strategic planning, personalized donor engagement, and ongoing stewardship. By understanding the importance of major gifts and implementing the right steps, your nonprofit can secure the necessary funding to achieve its mission and make a lasting impact. Remember, the key to success is building genuine relationships with donors and demonstrating the transformative power of their contributions. In this podcast, Julie Ordonez from Courage Lab and Stephen Halasnik from Financing Solutions (https://financingsolutionsnow.com/) discuss building a process to raise major gifts for nonprofits.  2024-06-0941 minNonprofit CourageLabNonprofit CourageLabAsk Julie: How do I ask for a larger gift without ruining the relationship?In this episode I am answering questions for my LinkedIn. We cover topics such as building relationships, how to ask for more money, how to get meetings, and more. Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially...2024-05-2147 minNonprofit CourageLabNonprofit CourageLabThe CourageLab Method: Raise $1-3M in 6 MonthsIn this podcast episode, I walk you through The Courage Lab Method for helping you raise $1-3M in 6 months. The method revolves around three key pillars: leadership, technical skills, and strategy. And its also important to develop the right mindset, character, and courage in leadership. You'll also learn about how imortantant it is to master negotiation skills and understanding the wealth dynamics in order to understand how to help donors identify where they have opportunities to be able to give even more. We talk about identifying and focusing high ROI opportunities, whether it's...2024-04-3022 minNonprofit CourageLabNonprofit CourageLabHow to Write Emails That Get You MeetingsHey there, welcome back to Nonprofit Courage Lab! It's Julie, and today I'm thrilled to dive into a topic that's crucial for every fundraiser: how to score more major donor meetings. We're going to get super practical here, talking about what might be holding you back and what you can actually do to land those meetings.So, let's address a couple of common reasons why you might not be getting as many meetings as you'd like with potential major donors. First off, are you actually asking for them? It sounds simple, but sometimes we forget to prioritize...2024-04-1221 minNonprofit CourageLabNonprofit CourageLabBecoming a Badass FundraiserIn this episode we're diving in to what it takes to become a top-notch fundraiser and how it can transform your results.First off, being a badass fundraiser isn't just about having a cool title – it's about getting the job done. So, what sets badass fundraisers apart? It starts with their attitude. Despite the pressure and stress that often come with fundraising, they remain cool under pressure and tap into their creativity, even when the clock is ticking.Take, for example, the approach to engaging board members. Instead of simply asking for more major donors, a...2024-04-0527 minNonprofit CourageLabNonprofit CourageLabYou Are Your ResultsHello, courageous leaders! In this episode, we dove deep into the concept that "You Are Your Results." We explored the idea that our actions, or lack thereof, directly reflect the outcomes we achieve in our fundraising efforts.Many of you are leading incredible organizations and have the potential to make significant impacts. However, there's often a disconnect between what we say we want and the actions we take. If your goal is to grow and scale your impact, your calendar should reflect the necessary steps to achieve that growth. But for many, there's a mismatch between aspirations...2024-03-2020 minNonprofit CourageLabNonprofit CourageLabReal Client Case Study: Board Member Intros & Multi-Year Major GiftsIn this episode of Nonprofit Courage Lab, I had the pleasure of speaking with the exceptional Lindsay Fuller, the Executive Director of The Teaching Well. Lindsay's dedication and innovative approach to leadership in the nonprofit sector, particularly in education, is nothing short of remarkable.Lindsay and her team at The Teaching Well are on a bold mission to address educator attrition by creating supportive environments where teachers can thrive. Their work is not only about retaining educators but also reimagining the field to inspire future generations to pursue teaching as a profession.During our conversation...2024-03-0838 minNonprofit CourageLabNonprofit CourageLabReal Client Case Study: 2X Revenue Even After A Capital CampaignIn this inspiring episode of Nonprofit Courage Lab, I, Julie Ordonez, had the pleasure of speaking with Will Zweigert, the CEO of Flatbush Cats in Brooklyn. Will shared his transformative journey from the corporate world to the nonprofit sector, and how his passion for animal welfare led him to establish Flatbush Cats, an organization dedicated to solving the issue of overcrowded animal shelters.Will's story is a testament to the power of personal transformation and the courage to ask for more. He discussed the challenges and successes of their recent capital campaign, which raised over $3 million to...2024-03-0635 minNonprofit Nation with Julia CampbellNonprofit Nation with Julia CampbellHow to Get Major Gifts Fundraising Courage with Julie OrdoñezYour major gifts strategy may be leaving millions on the table. And it’s probably holding you back from the impact you know your organization could make.You have - or you are developing - relationships with ultra-high-net-worth individuals, but they’re not stepping up to the level you need. But in truth, the person who needs to step up is you.Asking for a lot of money from a rich person face-to-face can be intimidating. Especially when you have worked so hard to build these relationships.My guest this week is Ju...2024-01-3141 minLead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & FundraisingLead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & FundraisingE34: Cultivating Courageous Leadership in Nonprofit Fundraising with Major Gift Strategist Julie OrdoñezWelcome back to the Lead with Heart podcast. My guest today is Julie Ordoñez, the founder of Courage Lab. Julie is a major gifts strategist and expert advisor who helps nonprofit leaders learn the strategies and practice the habits to overcome their fear of asking for more and raise major gifts.We talk about major gift fundraising leadership, the essential qualities needed for nonprofit leaders to succeed, how to form 'mission-rooted friendships' with donors, and so much more.In this episode:[01:13] Julie’s path to fundraising[06:37] Key principles of major gift fun...2024-01-0246 minNonprofit CourageLabNonprofit CourageLabAsk Julie: Major Gifts QuestionsThis episode is a continuation of the Q&A recording of the live masterclass I did on wrapping up your year end strong. I answer questions about real life scenarios that come up with trying to get major gifts from donors. I dig into how to go deeper to find out what your donors are thinking, get insight from them that will help you shape conversations and give you more confidence to ask. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s r...2023-12-2728 minNonprofit CourageLabNonprofit CourageLabEnd Of Year Major Gifts StrategyIn this episode, we're going to talk about the essential ingredient for major gifts success – courage. In this recording of a live masterclass, I dug into what it takes to wrap the year up with a bang and start the new year off feeling rejuvenated and with the momentum you need to hit your goals. Fancy strategies and consultants are not the keys to success, there will always be the need for genuine human connection. And when you are actually approaching your fundraising effort with a people first mentality, you not only give yourself an advantage, you als...2023-12-2544 minGivergyGivergySecuring Major Gifts for Major ChangeJoining us in this episode to dive into the world of major gift fundraising is Julie Ordoñez. Julie is a Major Gifts Strategist and Fundraising Coach on a mission to equip leaders with the courage to ask for more and raise multi-billions to solve the world’s most pressing issues. With 14 years of experience in major gifts, Julie was a top 1% performer at United Way of Greater Los Angeles among 90 FTEs, and at LIFT. Julie also helped New Story raise $2.5M in her first 12 months in the role in 2022. She has coached and trained over 200 nonprofit exe...2023-12-0551 minNonstop NonprofitNonstop NonprofitCharacter and Courage: In the lab with Julie OrdoñezIt’s a safe bet that when nonprofiteers talk about their work, the word “passion” will come up pretty quickly. But does passion alone drive impact? Julie Ordoñez says character matters more than passion when it comes to fundraising.From directing philanthropy and being a Major Gift Officer at organizations like New Story, Lift, and United Way of Greater Los Angeles to coaching leaders in raising game-changing gifts, Julie has a unique perspective for growing any organization’s impact—and that perspective hinges on courage.Julie even leads an intimate program called Courage Lab designed to...2023-11-3047 minAgents of NonprofitAgents of NonprofitThe Art of Asking for More with Julie OrdoñezIn this episode of "Agents of Nonprofit," we have a dynamic conversation with fundraising expert Julie Ordoñez. Julie shares her captivating journey into the world of nonprofit fundraising and offers valuable insights into the art of asking for more in the nonprofit sector. From building meaningful donor relationships to the strategic use of technology, this episode delves into the challenges and triumphs of major gift fundraising.Topics We Cover:Julie's remarkable entry into nonprofit fundraising and how a friend recognized her potential in the fieldThe Power of Clarity in FundraisingExploring the significance of personal interactions w...2023-11-0650 minNonprofit CourageLabNonprofit CourageLabWhat I Learned From 1,000 Major Donor MeetingsOver the last 10+ years, I’ve been to over 1,000 major donor meetings and coached hundreds of CEOs, fundraisers, founders, development directors, and major gifts officers. In all those conversations, all those meetings, I’ve learned some things that I hope are helpful to you and will help you decide whether Nonprofit CourageLab is right for you!I have learned that:Fundraisers usually value money above time. It’s the opposite for wealthy people.Fundraisers are afraid to do their jobs!Nobody is really talking about fear.In my 6 week program Nonprofit Courage Lab, you will l...2023-08-1338 minThe Habits of an Impactful FundraiserThe Habits of an Impactful FundraiserHabits of an Impactful Major Gifts OfficerFrom We Are For Good Studios, The Habits of an Impactful Fundraiser is a limited podcast series to help you get clarity for nonprofit roles and build habits that lead to long-term growth and find balance in the journey. We're taking on major gifts, and you better hold onto your britches for this conversation with one of our experts, Julie Ordoñez, founder of Courage Lab and Nonprofit Courage Lab podcast as we breakdown Habits of an Impactful Major Gift Officer. Prepare for everything you've learned about raising investment-level gifts to be upended - for good. We're bringing tips, c...2023-08-1140 minNonprofit CourageLabNonprofit CourageLabUncover Your Fundraising PersonaIn this episode I’ll give you a taste of a masterclass that I will soon have available! We will be discovering your fundraising persona. Are you a Stress Sammy? Newbie Nelly? Maybe Timid Trinity, or a combination of 2 or all 3? There are ways to address your struggles with each of these, but it all comes down to your mindset, your skillset, and your character.I’ll share a few mantras to help you get through your barriers, such as:Abundance is guaranteedThere are people waiting to be part of what you are doing“Yes” li...2023-07-1430 minNonprofit CourageLabNonprofit CourageLabFundraising is PersonalOver the last few years, we’ve all been through a lot of stress, loss and grief collectively and it has worn a lot of us down. We feel tired and overworked, and many leaders are pushing beyond burnout.When it comes to fundraising, that translates to overthinking, struggling to give up control, and approaching donors with impatience and uncertainty. Remember - your donors are people and they need connections and empathy just like you do, and pushy, desperate energy repels donors. Are you losing sight of your donors’ humanity? What about your...2023-07-0319 minNonprofit CourageLabNonprofit CourageLabAll Our Donors Are Maxed OutDoes this sound familiar? You’re convinced that your donors can’t give any more than they already have, or you’re not sure you even have donors that can give more than $10k. The truth is that the word “all” isn’t accurate. If you want growth, exponential impact, community transformation, and generational change, you need to get out of the cynicism that has you convinced that your donors are maxed out. I’m here to help you:Overcome your disbeliefRaise more simply by asking for moreGet out of your headStop sabotaging yourselfI underst...2023-06-0521 minNonprofit CourageLabNonprofit CourageLabCourage to Ask in a RecessionThings can get tough during an economic downturn. When it’s harder to raise money, often I see leaders projecting their financial difficulties onto their donors or assuming that every donor’s situation is the same. Just because you get feedback from a couple of donors that they are struggling doesn’t mean that every donor is struggling.I have a few pointers to help you build the courage you need to ask during a recession:Remembering the goalWho to askHow to kick fear out of the driver’s seatThe best research toolIt’s likely t...2023-05-1812 minNonprofit CourageLabNonprofit CourageLabStop Using Relationship Building As A CrutchHow much do you know about your biggest donors? How much do you know about the circumstances around the biggest gifts you have closed? These are clues to what is working and what you can do more of.What you need to make sure you’re not doing is using relationship building as an excuse not to ask for donations. If someone is a huge fan of your work and is really involved in your mission and has the capacity to give a lot of money, ask them! They don’t need another best friend - they need...2023-05-1221 min