Shows
Tech Marketing RewiredThe CMO’s Guide to Rebranding: Executive Buy-In & Internal Launch w/ CMO Julie PreissThe cybersecurity market is arguably the noisest sector in tech, creating a "Sea of Sameness" where every vendor looks and sounds identical. So, how do you convince a technical leadership team that it’s time to change the story?In this episode, Kevin sits down with Julie Preiss, CMO of Centripetal, to break down the strategic playbook for rebranding in a crowded B2B market. Julie shares her methodology for moving beyond "pretty colors" to build a brand narrative that drives revenue.Key Topics Discussed:The Rebrand Tr...
2026-01-2041 min
The Marketing Front LinesWhy Your Cybersecurity Brand Sounds Like Everyone ElseIn this episode of The Marketing Front Lines, we speak with Julie Preiss, Chief Marketing Officer of Centripetal. With over a decade in cybersecurity marketing, Julie has navigated one of B2B tech's most crowded and commoditized markets. In an industry where thousands of vendors sound identical—from Fortune 100 portfolio players to niche point solution startups—Julie shares her battle-tested framework for building brands that break through the noise. Her approach centers on looking outward as much as inward, bringing unbiased external perspectives into the brand process, and backing positioning decisions with customer research rather than founder assumptions.
To...
2025-11-2117 min
Szego Unplugged PodcastAn atheist Jew and a conservative Christian walk into a bar ..Can a believer and a non-believer find enough common ground to have a truly meaty conversation? I’ve always wondered about this. But my podcast guest Dr Paul Tyson, a philosopher, theologian, sociologist and fellow Substacker, reckons these days he finds it easier to talk meaningfully with atheists and feminists than with Christians, many of whom are as woke as the next person. While Tyson is un-woke, he is economically left and contributes to a “post-capitalist” think-tank alongside former Greece finance minister, Yanis Varoufakis. Tyson is interested in knowledge and the role that science plays in our approa...
2024-11-291h 03
Zero Trust ThirtyEpisode 10: How Do Generational Differences Impact Enterprise Cybersecurity Teams?Why is knowledge sharing between Baby Boomers, Gen-Xers and Millennials critical to close the cybersecurity skills gap and retain technical knowledge as legacy systems move to the cloud and Zero Trust security is accelerated? Author, speaker and intergenerational diversity expert Henry Rose Lee and cybersecurity market pro Julie Preiss team up to break down key findings from the first-of-its-kind study, "How Do Generational Differences Impact Enterprise Cybersecurity Teams?"Guests:Henry Rose Lee, Inter-Generational Diversity & Inclusion Expert; Julie Preiss, Chief Marketing Officer, Appgate Moderator:George Wilkes, VP of Demand Generation, Appgate
2022-02-0932 minZero Trust ThirtyEpisode 5: Secure Access for Post-pandemic Hybrid WorkforcesOver the last two years, enterprises lived through the world's largest unplanned experiment in remote access. As we head into 2022, what did we learn and what can we expect in the year ahead? In this episode we will talk about how secure remote access has evolved since the pandemic and how organizations can align their security strategy to account for a permanently hybrid workforce.Guests: Garrett Bekker, Principal Research Analyst, 451 Research, part of S&P Global Market Intelligence; Julie Preiss, Chief Marketing Officer, AppgateModerator:George Wilkes, VP of Demand Generation...
2021-12-2144 min
Radically TransparentAppgate’s CMO on Measuring Buyer IntentAppgate’s CMO, Julie Preiss sits down with Oktopost’s Director of Social Strategy and host Jennifer Gutman to tackle one of B2B marketing’s million-dollar questions: How can marketing leaders measure buyer intent?
Leading Appgate’s marketing strategy during the last two transformational years as organizations shifted to a digital-first approach, Julie has much knowledge to share about the new buyer journey on this episode of the Radically Transparent podcast. She admits measuring intent is actually part art and part science and dives a bit deeper into the 15 touchpoint average before a prospect wants to even eng...
2021-10-0727 min