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How To Start Up by FF&MRachel Harris | Accountant She: How to tackle your business financesWelcome to How to Start Up, the podcast that dives into the stories of startups, told directly by the founders. I’m Juliet Fallowfield, founder of Fallow Field & Mason, where we empower you to take charge of your storytelling via both PR & podcasting.In today’s episode, we’re joined by Rachel Harris, co-founder of striveX & founder of Accountant She. Passionate about financial well-being and running values-led businesses, Rachel has created a modern, cloud‑focused accountancy and tax advisory firm for both businesses and individuals alongside a platform for business owners to find accessible, consumable, financial education. Stay...2025-07-2940 minHow To Start Up by FF&MChloë Luxton | Bramley: How to start sustainablyWelcome to How to Start Up, the podcast that goes beyond the headlines to uncover how startups really begin, straight from the founders who lived it. I’m Juliet Fallowfield, founder of FF&M, where we empower you to take charge of your PR and launch your podcast with confidence.In today’s episode, we’re joined by Chloë Luxton, founder of Bramley. With sustainability as a top priority, this company is providing customers with botanical magic through natural fragrances, bulk refill pouches, and recycled packaging.Keep listening to hear ho...2025-07-1531 minHow To Start Up by FF&MLucie Macleod | How to sell through viral social media: The Hair Syrup storyWelcome to How To Start Up, the podcast for anyone looking to start & scale their own business. I'm Juliet Fallowfield & today we’re discussing viral marketing with Lucie Macleod, founder of the TikTok sensation, Hair Syrup.Founded in 2020 with no prior entrepreneurial experience, Lucie combined her understanding of consumer behavior with social media creativity, to turn a handmade hair oil into THE beauty must-have with over 350,000 engaged TikTok followers & rapid, 1,000% year-on-year growth. After an appearance on BBC Dragon’s Den, the brand is now on track to hit £6.5 million in revenue by 2026.To hear o...2025-05-0641 minHow To Start Up by FF&MBonus ep: How to be more productive in 2025Thank you for joining us for How To Start Up’s first panel event & first live recording of the podcast! My name is Juliet, the host of How To Start Up & just wanted to thank you for listening & joining today too. We’re up to over 140 eps & having closed a successful season on all things productivity in December, I wanted to gather some of our guests together to discuss the topic & help listeners with theirs. I hope today will involve some myth busting on productivity plus that we have time for a Q&A with o...2025-02-0756 minHow To Start Up by FF&MHow to define your mission, vision & purpose with Julian Parmiter, Co-Founder of Create AcademyAs defining your mission, vision and purpose statements is an important step when building a comprehensive brand for your business I was keen to speak to someone who has not only done this successfully but also recently. In this episode, I hear from Julian Parmiter, co-founder and CEO of Create Academy. Founded in 2019, Create Academy offers beautifully curated video courses providing unprecedented access to the expertise of today’s best designers, makers, gardeners and chefs - with a mission to help people build their creative confidence.Having recently evolved Create Academy’s original proposition by launc...2024-03-2639 minHow To Start Up by FF&MHow to build your brand organically through social with Estée Lalonde, CEO & Founder of MIRROR WATERWith Statista reporting there are 35 million Instagram users in the UK, social media platforms are a powerful tool to build brand awareness and convert followers into loyal customers. Given this season is a focus on all things branding I was keen to speak to an expert content creator.In this episode, I hear from Estée Lalonde, CEO and founder of bodycare brand MIRROR WATER. The brand champions mirror work and self-care, inspired by Estée’s quest to find effective relaxation tools during the pandemic. Estée has enjoyed a long career working within social...2024-03-1237 minHow To Start Up by FF&MHow to build your brand organically through social media with Estée Lalonde, CEO & Founder of MIRROR WATERWith Statista reporting there are 35 million Instagram users in the UK, social media platforms are a powerful tool to build brand awareness and convert followers into loyal customers. Given this season is a focus on all things branding I was keen to speak to an expert content creator.In this episode, I hear from Estée Lalonde, CEO and founder of bodycare brand MIRROR WATER. The brand champions mirror work and self-care, inspired by Estée’s quest to find effective relaxation tools during the pandemic. Estée has enjoyed a long career working within social...2024-03-1200 minHow To Start Up by FF&MHow to create your brand story with Tom Marchant, Co-Founder of Black TomatoCreating a brand story is a central part of building your overall brand identity. It’s crucial that your brand story is coherent and resonates with your audience to attract loyal customers. In this episode, I speak with Tom Marchant, Owner & Co-Founder of luxury travel company Black Tomato. Tom and his co-founders launched their business in 2005 after seeing first-hand how people had such little time to plan their own travel experiences. Since then, Black Tomato has grown exponentially and delights clients all over the world. Tom shares his advice on how to begin drafting your bran...2024-02-2737 minHow To Start Up by FF&MHow to create a sustainably minded supply chain with Emilie Holmes, Founder of Good & Proper TeaWhen starting and scaling your business, it’s important to consider the impact of your supply chain on not only the planet but also people too. 88% of respondents to an OpenText survey said ‘they prioritise buying from companies that have ethical sourcing strategies in place’, while 64% of 18-24 year-olds surveyed said they would never buy from a company again if it were ‘accused of working with unethical suppliers’. In this episode, I speak with Emilie Holmes, founder of Good & Proper Tea, the tea brand committed to doing things properly. Having founded her business in 2012, Emilie has invested considerabl...2023-07-1832 minHow To Start Up by FF&MHow to pitch to sustainability journalist with Ginnie Chadwyck-Healey, Founder of VCH StyleWhen starting a business, founders have the opportunity to start with a clean slate as well as start as they mean to go on. So the aim of this season is to share as much as we can on how businesses can start with ethical practice at their core. We’re all aware of how certain industries do a lot of damage. For example, fashion is responsible for 10% of global man-made greenhouse gas emissions [BBC], however the second any business owners turn on a light, they have a responsibility to the planet. In this episode, I sp...2023-07-0439 minHow To Start Up by FF&MHow to champion social responsibility with Alex Head, founder of Social PantrySustainable and ethical behaviour isn’t limited to environmental practices. It translates into all areas of business including providing opportunities for people who may find themselves excluded from the workforce. Alex Head is the founder of the leading sustainable catering company, Social Pantry. As one of the first 15 UK companies employing ex-offenders to be awarded the prestigious YOUNITED Flag award, Social Pantry is a dedicated champion of equity and opportunity within the workforce. In this episode, Alex shares her advice on how founders can overcome the stigma of starting up a business differently and why now...2023-06-2036 minHow To Start Up by FF&MHow to reduce plastic packaging in your startup with Joanna Jensen, Founder of Childs FarmThe amount of plastic produced in a year is roughly the same as the entire weight of humanity. EarthDay.org reported that humans use about 1.2 million plastic bottles per minute in total. Approximately 91% of plastic is not recycled. Everyone is aware that we need to use less plastic every day and new founders have the opportunity to lead the way on this. So for this episode, I wanted to speak to a proven expert on how to solve the packaging problem. Joanna Jensen founded the children’s toiletries brand Childs Farm as she was determined to help soothe...2023-06-0634 minHow To Start Up by FF&MHow to build a community around your business with Diana Stenbolt & Gemma Estrela, Co-Founders of SkindaysA lot of people comment about how lonely becoming self-employed can be. Leaving behind regular structure and income is one thing, but also a lack of community of support can be significant too. In this episode, I speak with two founders who know the importance of community as they’ve built their whole business around it. Diana Stenbolt and Gemma Estrela are the co-founders of the skincare and wellness discovery platform SKINDAYS. Having met at Farfetch, Diana and Gemma shared a frustration with existing skincare retail experiences. Determined to change this, they founded SKINDAYS to offer expert adv...2023-05-2330 minHow To Start Up by FF&MHow to prepare for B Corp certification, with founders of CYD Connects, Jenn McGarrigle, Mica Janiv & Aisling ConnaughtonIn this episode, we hear from Jenn McGarrigle, Mica Janiv & Aisling Connaughton: the co-founders of sustainability consultancy CYD Connects. With extensive backgrounds in beauty, technology and sustainability, the team came together in 2019 to help other founders and businesses become more sustainable and benefit a wider group of societal stakeholders other than just shareholders. As experts in becoming B Corp certified, Jenn, Mica and Aisling share practical advice on how to achieve B-Corp certification and how every business has the potential to be a force for good. CYD Connects advice: Before you can make public stat...2023-05-0935 minHow To Start Up by FF&MHow to protect your sleep with Professor Russell Foster CBE, FRSB, FMedSci, FRS & author of Life TimeIn this episode, we hear from Russell Foster, Professor of Circadian Neuroscience and the Head of the Sleep and Circadian Neuroscience Institute at the University of Oxford as well as the author of Life Time which explains how our body clocks work. Through his work, Russell has made great advances in our understanding of how the circadian rhythm is generated and how it suffers under societal pressures, ageing and disease. Russell explains why a good night’s sleep is so important, as well as what ‘good’ means to an individual, plus how to balance your sleep schedule with bu...2023-04-2525 minHow To Start Up by FF&MHow to manage imposter syndrome with Hamish Mackay-Lewis, leadership & life coach founderIn this episode, we hear from Hamish Mackay-Lewis, founder of a leadership coaching company. Through his work, Hamish supports individuals to step into leadership roles as well as working with teams to support their growth.Hamish shares his advice on how to understand your imposter syndrome, explains why it is actually an experience rather than a syndrome and some simple things you as a founder can do to manage those sometimes sabotaging thoughts that can come into your head when going out on your own. Hamish’s advice: Impostor experience is very common: feelings of i...2023-04-1126 minHow To Start Up by FF&MHow to harness your cycle as a female founder with Le'Nise Brothers, founder of Eat Love MoveIn this episode, we hear from Le’Nise Brothers, a leading nutritionist and yoga teacher specialising in women’s health, hormones and the menstrual cycle. Le’Nise develops nutritional programmes through her Eat Love Move consultancy to empower and educate women to understand their bodies and advocate for better healthcare. Le’Nise’s first book, You Can Have A Better Period, was released in March 2022 and she also hosts the Period Story podcast, breaking taboos around menstrual health, hormones, perimenopause, menopause and beyond. In today’s episode, Le’Nise shares her advice on working to the rhythms of y...2023-03-2826 minHow To Start Up by FF&MHow to avoid founder burnout with Nina Nesdoly, Founder of Workplace ClarityIn this episode, we hear from Nina Nesdoly, founder of Workplace Clarity. As a workplace stress and burnout prevention consultant, Nina draws on her management and neuroscience background to deliver workshops and training courses to help her clients overcome workplace stress, prevent burnout and improve their workplace performance. Nina shares her advice on maintaining a work/life balance, identifying stress triggers and techniques for relieving stress. Nina's advice: Burnout happens when demands exceed resources; build your own resources by outsourcing the things you’re less good at to experts, thus reducing the demands on yourse...2023-03-1430 minHow To Start Up by FF&MHow to build mobility into your working day with Tim Blakey, founder of PRIME BODYIn this episode, we hear from physio and PT, Tim Blakey, creator of PRIME BODY, the affordable personal fitness training app that helps you progress and learn as you go. Born from his own health and fitness challenges and overcoming training injuries, Tim combines corrective work with strength training to optimise body composition and combat body betrayal. Tim shares his perspective on why founder mobility is so important to incorporate from the beginning, why to prioritise resistance training over cardio and why it can actually be a great investment in your overall business to look after your mo...2023-02-2825 minHow To Start Up by FF&MHow to balance work with a healthy diet with Jenna Hope, Nutritionist and Founder of Jenna Hope NutritionToday we hear from Jenna Hope, registered nutritionist and founder of Jenna Hope Nutrition. Working with businesses and individuals, Jenna helps implement beneficial nutrition strategies, through a combination of talks, presentations and workshops, to improve people’s well being, productivity, sleep, stress management and mental health. Today, Jenna shares her advice on the most common nutritional issues that founders can face and how to incorporate healthy eating routines into your working day. Jenna Hope’s Advice:Eat mindfully. Pay attention to eating your food which will help it to be digested properly, allow nutrients to be f...2023-02-1427 minHow To Start Up by FF&MHow to manage stress using breathwork with Jamie Clements, founder of The Breath SpaceIn this episode, we hear from Jamie Clements, founder of The Breath Space. By using breathing techniques to overcome anxiety and panic attacks, Jamie discovered the extensive benefits of breathwork for improving physical, mental and emotional wellbeing. Having trained in many modalities of breathing, Jamie now shares his techniques to help others accelerate their healing and personal growth as part of his business. Today Jamie introduces us to the many benefits of breathwork and shares his advice on why founders and business owners should be encouraged to build a strong wellness routine around a busy schedule. ...2023-01-3130 minHow To Start Up by FF&MSeason 7 Founder health, launch ep: How to protect your mental health with Matt Johnson, Founder The Checkin CoIn this episode we hear from Matt Johnson, TV presenter and Founder of The Checkin, an online space to connect people to mental health specialists as well as the mindfulness book, The Checkin Journal.Given today is blue Monday we thought it particularly important to kick off our new season with a focus on mental health. Matt shares his personal advice on how founders can manage theirs as well as why it is so important to be aware of it too.Matt Johnson's advice:Make boundaries to reserve time for yourself, especially if you...2023-01-1645 minHow To Start Up by FF&MHow to build a business inspired by family traditions with Akash and Nikita Mehta, Co-Founders of Fable & ManeIn this episode hear from Akash and Nikita Mehta, siblings and Co-Founders of renowned Ayurvedic haircare brand Fable & Mane. Inspired by their grandparents and the rich history of Indian beauty practices, they set out just over two years ago to share the rituals their family grew up with.In this episode, Akash and Nikita share their advice why they wanted to incorporate charity as a key pillar of a business model from the get go, how they define and manage success and why purpose is paramount when starting a business.Akash and Nikita's advice: B...2022-12-2724 minHow To Start Up by FF&MHow to build a globally renowned brand with Inge Theron, founder of FACEGYMIn this episode we hear from Inge Theron, founder and creative director of FACEGYM: the wellness brand pioneering the non-invasive facial workout. After 11 years as the Financial Times’ Wellbeing, Beauty & Spa writer, Inge became aware of the increasingly invasive nature of cosmetic procedures. Following extensive research, Inge founded FACEGYM to help people age confidently. Having provided over 200,000 workouts at 11 global studios, Inge shares her advice on how to build a brand at pace, what she would go back and do again when it comes to process and structure and why people and trust are everything when starting a bu...2022-12-1328 minHow To Start Up by FF&MHow to build strong roots within your company with Louise Olsen and Stephen Ormandy, Co-Founders Dinosaur DesignsIn this episode, we hear from Louise Olsen & Stephen Ormandy, co-founders and creative directors of Dinosaur Designs, the Australian luxury homeware and jewellery studio. Founding their business in 1985, Louise and Stephen began by selling their creations at Sydney’s markets where they both attended art school. Since then, Dinosaur Designs has grown to become one of Australia’s most renowned design studios and expanded internationally. Louise and Stephen share with us their advice on how they have built an internationally recognisable brand, why growing slowly is important for company culture and why looking after your team first is th...2022-11-2922 minHow To Start Up by FF&MHow to adapt your business to the consumer, with Sheena Bhattessa, founder Citizen FemmeIn this episode we’re joined by Sheena Bhattessa, founder of Citizen Femme: the luxury travel guide for women and one of the UK’s leading travel publications. Born from Sheena’s love of travelling and growing up within the hotel industry, Citizen Femme curates the ultimate in travel, style, culture and beauty. Alongside her role with Citizen Femme, Sheena also works as both an actor and producer. Today Sheena shares her advice on the importance of your team around you, adapting your business as it grows and knowing your own strengths. Sheena's advice: Analyse y...2022-11-1521 minHow To Start Up by FF&MHow to build sustainability into your business from the start, with co-founders Katie Lopes and Nicola Piercy, Stripe & StareIn this episode we’re joined by Katie Lopes and Nicola Piercy, co-founders of the sustainable underwear brand Stripe & Stare. Frustrated by the lack of comfortable yet sustainably sourced options, Katie and Nicola sought to create underwear, loungewear and sleepwear for the sustainable shopper who doesn’t want to compromise when it comes to style & comfort.Katie and Nicola share their advice today on why building in sustainability at the beginning will make life easier when you scale and how to tackle the VC process as female founders.Advice:When starting, pay attention to feedb...2022-11-0126 minHow To Start Up by FF&MHow to set your boundaries & feminism 5.0 with Stephanie Melodia, Founder of BloomIn this episode we hear from Stephanie Melodia, founder of Bloom, an award-winning marketing agency for tech scale-ups. Since starting her business in November 2017, Stephanie has been named one of the UK’s Top 20 Most Influential Female Founders. Stephanie talks about her motivation for starting a business, balancing ambition with enjoyment of your work and shares important advice on curating a business proposal and pitching to VCs. Stephanie's Advice: Consider and learn from the bad practice of others as well as the goodBalance ambition with mindfulness and contentment - to avoid needless stressDelegate; you are not indi...2022-10-1826 minHow To Start Up by FF&MHow to take calculated risk with Rebecca Masri, Founder of Little EmperorsIn this episode we hear from Rebecca Masri MBE, founder of the private members' hotel club Little Emperors. Little Emperors uses unparalleled travel technology to secure the best rates for its members at hotel groups including Rocco Forte and Rosewood. Following a career of almost ten years in investment banking and private wealth management, Rebecca founded her company in 2009 following the crash to pursue her love of travel. Alongside scaling her business, Rebecca was also awarded an MBE in 2012 for her services to charity. Rebecca shares with us her advice on why it is important to...2022-10-0422 min