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Useful Content - Content Creation & Strategy Podcast for Marketing TeamsMake Your Personal Brand Work for You - Teacher: Cher JonesIn this episode, Cher Jones discusses the essence of personal branding and its significance in the professional world. She highlights the difference between experts and thought leaders, emphasizing the need to leverage personal brands as a utility for career growth. Cher explains how LinkedIn is just a tool in the broader strategy of building a personal brand and shares her five key performance indicators (KPIs) to measure brand success. The conversation also covers the importance of intentional messaging, the psychological aspect of personal branding, and how to effectively transition and evolve one's brand identity.
00:00 Introduction and Initial...2024-08-1543 min