Shows
Useful Content - Content Creation & Strategy Podcast for Marketing TeamsRemoving the Fluff from Differentiation (What it really takes to stand out) - Teacher: Jason VanaIn this second part of the discussion on brand strategy, Juma and Jason delve into the importance of differentiation for businesses. Jason highlights common pitfalls to avoid, such as defining differentiation based on aspects that competitors can easily replicate or striving to be overly revolutionary. He introduces the concept of 'onlyness' and emphasizes the value of identifying unique features that competitors can't or won't offer. They provide real-world examples, including a recruitment agency and a comms strategy firm, to illustrate successful differentiation. Jason also offers practical advice on how companies can test their differentiation by comparing their marketing language...2024-06-2728 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsHow to Fix Backwards Branding (Sassy Brand Strategy that Works) - Teacher : Jason VanaIn this episode, Jason Vana, brand and content strategist, discusses the critical importance of brand strategy for businesses. He outlines how perceptions of a brand are built through various touchpoints like policies, contracts, physical locations, and more. Vanna emphasizes that many companies approach marketing backwards by focusing on products before understanding target audiences. He explains the role of brand in driving content creation, sales, and long-term success. Vanna also highlights the differences between brand strategists and brand marketers, using real-world examples to illustrate how effective brand strategy can influence offers, operations, and even company policies. The session concludes with...2024-06-2044 min