Shows
Useful Content - Content Creation & Strategy Podcast for Marketing TeamsBatching Video Like a Pro - Behind the Scenes with Paolo Kernahan's Video Creation ProcessIn this episode, we dive into the second part of the conversation with Paolo Kernahan where he details his video content creation process. Paolo emphasizes the importance of batch creating content, ensuring videos are adaptable across multiple platforms. He shares his strategies for creating engaging videos that include a mix of talking head and b-roll footage. Paolo also discusses his methods for researching topics using Google searches and the 'people also ask' technique to gauge interest and frame his content effectively. He touches on the significance of a compelling hook, title, and thumbnail in capturing audience attention. Additionally, Paolo...2024-05-3029 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsSensible Video Content Strategy to Win Selfish Audiences - Teacher: Paolo KernahanIn this episode of the Useful Content Podcast, host Juma dives into a detailed discussion with veteran journalist and on-camera video marketing coach, Paolo Kernahan. They explore the crucial aspects of video content strategy, the necessity of video for businesses, and the importance of understanding audience consumption patterns. Paolo provides insights into bridging content creation and business marketing, overcoming challenges, and the significance of on-camera confidence. The conversation also touches upon practical tips for achieving audience engagement, tackling content burnout, and maintaining long-term video strategy in the era of AI-generated content. Stay tuned for a special post-credit segment where...2024-05-2346 min