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Useful Content - Content Creation & Strategy Podcast for Marketing TeamsUseful Content - Content Creation & Strategy Podcast for Marketing TeamsFrom Keywords to Content - Using Search Data to Drive Content Creation - Teacher: Tamara Mon LouisIn this episode of Useful Content host Juma welcomes digital marketing expert Tamara Mon Louis, founder of Monivan Digital Marketing Solutions. They discuss her mantra 'Go Beyond the Likes,' shaped by her experience with clients like St. Jude Children's Research Hospital and Hilton Worldwide. Tamara shares her insights on the importance of using well-researched keywords to enhance content relevance and business growth. She touches on strategic content creation, focusing on live formats, the importance of targeting the right audience, and the significance of repurposing content to maximize reach. Tamara also discusses practical tools like Google Search Console, SEMrush...2024-08-0849 minYour Business In DigitalYour Business In DigitalBuilding Small Business Success through Social Media with Content Creator Juma Bannister Social media platforms offer a direct line of communication between your business and its target audience. By producing engaging and relevant content, as a CMO you can create a deeper connection with consumers and build brand awareness without breaking the bank. But social media marketing requires more than just posting random updates. To truly succeed, your business must have a cohesive social media marketing strategy that aligns with your overall business goals. Social media marketing can also provide valuable insights into your customer base, allowing you to tailor your content and product offerings to their needs and preferences. In...2023-10-301h 08