Shows
The Brand BehaviorThe Power of Personalization: Crafting Unique Customer JourneysSummaryIn this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategies for businesses to implement personalization without significant investment.SpeakersColby Flood: https://www.linkedin.com/in/colby-flood/Sarah...
2025-06-1745 min
The Brand BehaviorHow to Build a Personal Brand Alongside Your BusinessSummaryIn this episode of The Brand Behavior, host Juntae DeLane discusses the significance of personal branding for entrepreneurs with guests Marie Weidlich and Ayanna Dutton-Diaz. They explore how authenticity, storytelling, and vulnerability play crucial roles in building a personal brand that resonates with audiences. The conversation delves into the integration of personal and business brands, the importance of measuring branding success, and common mistakes entrepreneurs make. Through case studies and personal experiences, the guests share insights on navigating the complexities of branding in today's market, emphasizing the need for cohesion and self-awareness in branding strategies.
2025-06-1159 min
The Brand BehaviorDigital Branding: Creating a Seamless Customer ExperienceSummaryIn this episode of The Brand Behavior, host Juntae DeLane and guests - Michael Wallace, Fauna Solomon, MoShai Gibbs - discuss the transformative landscape of digital branding, focusing on the importance of seamless customer experiences, the impact of AI, and the challenges of omni-channel marketing. They explore the significance of authenticity in branding, the implications of data privacy, and strategies for future-proofing digital experiences. The conversation also highlights innovative examples from brands like Airbnb, Nike, and Domino's, and concludes with essential tools for marketers.SpeakersMichael Wallace: https...
2025-06-041h 01
The Brand BehaviorThe Role of Emotional Branding: How to Make Customers CareSummaryIn this episode of Brand Behavior, host Juntae DeLane explores the critical role of emotional branding in today's marketplace. Joined by experts Nataly Chigireva and Richard Yumang, the discussion delves into authentic storytelling, data-driven insights, and the importance of community building. The conversation highlights how brands can create deeper emotional connections with consumers through multi-sensory experiences and by navigating social issues authentically. The episode concludes with insights on tools and strategies for effective branding.SpeakersNataly Chigireva: https://www.linkedin.com/in/nataliachigireva/Richard Yumang: https://www.linkedin...
2025-05-2742 min
The Brand BehaviorHow to Build a Winning Content Marketing StrategySummaryIn this episode of Brand Behavior, host Juntae DeLane discusses the evolving landscape of content marketing with experts Kent King and Oana Mudura. They explore the balance between data-driven insights and creativity, the importance of creating a seamless customer experience, and the challenges of staying ahead of digital trends. The conversation also delves into the integration of AI in content strategies, the significance of adapting content for relevance, and examines bold marketing campaigns like Nike's and Duolingo's. The episode emphasizes the need for brands to maintain their unique voice while navigating the complexities of...
2025-05-201h 03
The Brand BehaviorFinding Product-Market Fit: It’s Harder Than You ThinkSummaryIn this episode, we explore the complexities of achieving product market fit, featuring insights from marketing experts. The conversation covers misconceptions, the importance of storytelling, and the differences between narratives for investors and customers. We discuss the significance of data and customer retention, tools for success, and examine case studies like Google Glass and SpaceX's ambitions. The episode concludes with thoughts on Walmart and Amazon's ventures into healthcare, emphasizing the boldness of their strategies.SpeakersBranden Cobb: https://www.linkedin.com/in/brandencobb1/Dots Oyebolu: https://www.linkedin...
2025-03-1156 min
The Brand BehaviorHow to Navigate Founder Fatigue and Avoid BurnoutSummaryIn this episode, we explore the critical issue of founder fatigue and burnout, discussing the signs, impacts, and strategies for maintaining mental health and productivity in the fast-paced marketing world. Our expert guests share insights on the toxic hustle culture, the importance of personal narratives, and practical frameworks for fostering wellness within teams. The conversation emphasizes the need for self-care, creativity, and reframing thoughts to combat burnout and enhance overall well-being.TakeawaysFounder fatigue is a common issue in the marketing world.Recognizing signs of burnout is crucial for founders...
2025-03-0740 min
The Brand BehaviorAI in Marketing: Hype vs. RealitySummaryIn this episode of The Brand Behavior, host Juntae DeLane and a panel of marketing experts discuss the realities of AI in marketing, exploring its applications, challenges, and future potential. They delve into evaluating AI tools, the importance of human creativity, ethical considerations, and the impact of AI on jobs. The conversation highlights the need for effective training and the significance of diversity in AI training data, while also addressing how to measure the success of AI-driven marketing campaigns. The panelists share insights on emerging trends and the future of AI in the marketing landscape.
2025-02-251h 05
The Brand BehaviorHow to Go Viral: A Look at Social Media Success StoriesSummaryIn this episode of the Brand Behavior podcast, host Juntae DeLane and a panel of marketing experts discuss the intricacies of viral marketing campaigns. They explore the elements that contribute to virality, including authenticity, storytelling, and the importance of understanding the audience. The conversation also delves into personal branding, the role of data in marketing strategies, and the significance of being prepared for viral moments. The panel evaluates various marketing campaigns, categorizing them as bad, bold, or brilliant, and shares valuable tools and tactics for achieving marketing success.Speakers
2025-02-191h 05
The Brand BehaviorSEO vs. Paid Ads: What’s the Right Mix?SummaryIn this episode, Juntae DeLane and guests Daniel Stanica and Patrick Hodgson explore the intricate balance between SEO and paid advertising. They discuss the importance of competitive intelligence, data-driven strategies, and the role of content in digital marketing. The conversation emphasizes the need for businesses to leverage both SEO and PPC effectively, reassess their strategies regularly, and focus on creating high-quality, unique content that resonates with their audience. The guests share valuable insights on tools, performance metrics, and the evolving landscape of digital marketing, providing listeners with actionable takeaways to enhance their marketing efforts.
2025-02-1154 min
The Brand BehaviorBuilding a Business on a Shoestring BudgetSummaryIn this episode, the panel discusses effective marketing strategies for small businesses operating on limited budgets. They explore the importance of building a strong brand identity, leveraging influencer marketing, creating consistent content, and utilizing local partnerships to enhance marketing efforts. The conversation emphasizes creativity and strategic thinking as key components for success in today's competitive landscape. In this conversation, the speakers explore the evolving landscape of branding and marketing, emphasizing the importance of personal branding, creativity, and authenticity in connecting with consumers. They discuss how businesses can leverage storytelling and community engagement to build...
2025-02-051h 07
The Brand BehaviorHow to Build and Optimize Marketing FunnelsSummaryIn this episode of the Brand Behavior podcast, Juntae DeLane, Anand Vatsya, and Philip VanDusen explore the evolving landscape of marketing funnels. Together, we dive into the shift from linear to non-linear funnels, the importance of personalization, and how technology and AI are optimizing customer journeys. We also unpack the differences between B2B and B2C funnels, the role of customer intent in effective personalization, and the value of gathering actionable insights to enhance brand engagement.Our conversation wraps up with practical advice on measuring funnel performance and how AI is...
2025-01-241h 02
The Brand BehaviorNetworking Secrets: How to Build a Powerful Business NetworkIn this value-packed episode of Brand Behavior, we explore powerful networking secrets with industry experts who share their proven tactics for building meaningful professional connections.Get insider tips on leveraging LinkedIn effectively, creating authentic personal brands, and implementing innovative networking strategies that work in today's digital age. Our expert panel shares real experiences and practical advice on everything from optimizing your professional profile to making lasting impressions at networking events.Whether you're a seasoned professional looking to expand your network or a recent graduate starting your career journey, this episode provides actionable strategies you can...
2024-11-271h 04
The Brand BehaviorAI & Predictive Analytics: Revolutionizing Customer InsightsStay ahead of the curve by preparing for the AI tsunami. Our experts share practical tips on how businesses can leverage AI to drive growth and innovation. Whether you're a marketing pro, an entrepreneur, or just curious about the future of digital strategy, this episode is packed with valuable insights. We delve headfirst into the intricate world of AI, unraveling how predictive analytics are changing the game in consumer understanding and engagement. Our team is dedicated to creating strategies that not only meet customer needs but also align with ethical standards, ensuring responsible use of technology.
2024-11-1251 min
The Brand BehaviorIs AI the Secret to B2B Breakthroughs? 🤔In this episode of the Brand Behavior podcast, host Juntae DeLane explores the intersection of direct-to-consumer (DTC) and business-to-business (B2B) marketing strategies. The discussion focuses on how B2B marketers can learn from the innovative approaches of consumer brands, particularly in personalization and storytelling. The guests for this episode are A. Lee Judge, co-founder and CMO at Content Monsta, and Carla Johnson, a globally recognized keynote speaker and marketing strategist.Is AI the secret to B2B breakthroughs? Our latest video delves into this critical question, exploring how AI is transforming B2B marketing strategies. As...
2024-11-0555 min
The Brand BehaviorDecode Consumer Psychology: Insider Marketing TipsIn this episode, Juntae DeLane hosts a discussion on consumer psychology and its impact on marketing strategies with experts Zontee Hou and Jessica Veronica Couch. They explore psychological triggers in fashion marketing, the importance of data in understanding consumer behavior, and the role of neuro marketing tactics. The conversation also delves into the challenges of identifying fashion trends, balancing data privacy with personalization, and leveraging cultural insights for effective campaigns. The episode concludes with a segment on tools for marketers and a review of controversial marketing case studies.SpeakersZontee Hou: http...
2024-10-2949 min
The Brand BehaviorUnlock Media Attention Without Big BucksUnlock media attention without big bucks with our latest episode, where we, a dynamic digital marketing agency, delve deep into the world of public relations for startups. Guided by our unwavering commitment to excellence, we offer unparalleled value through cultural insights and diverse perspectives that transform your business from the ground up. Our team of seasoned professionals, featuring award-winning experts like Pam Perry, Michelle Garrett, and Shenikwa Carr, reveals actionable strategies to craft compelling narratives and build authentic relationships with the media. We believe in the power of tenacity and originality, driving our mission to elevate your b...
2024-10-2256 min
The Brand BehaviorThe Truth About Building a Personal BrandWelcome to an inspiring exploration of "The Truth About Building a Personal Brand," where we, as a dynamic digital marketing agency, delve into unparalleled value and cultural insights that drive success. In this episode of Brand Behavior, we bring diverse perspectives to transform your business in the digital age. Join us as we engage with Melinda Emerson, Chad Pollitt, and Dr. Glenna Anderson—pioneers who have harnessed the power of digital platforms to craft impactful personal brands.Our commitment to excellence and agency diversity fuels innovative strategies that enhance your brand's digital footprint. Embrace the ten...
2024-10-151h 19
The Brand BehaviorWelcomeThe Brand Behavior is a weekly podcast that brings together 2-3 marketing experts to discuss the latest trends, insights, and hacks in the world of marketing. Each episode will focus on a key theme relevant to the current marketing landscape, providing listeners with actionable takeaways to apply in their businesses or careers.Send us a text
2024-10-0804 minThe Brand BehaviorTrailerThe Brand Behavior is a weekly podcast that brings together a panel of marketing experts to discuss the latest trends, insights, and hacks in the world of marketing. Each episode will focus on a key theme relevant to the current marketing landscape, providing listeners with actionable takeaways to apply in their businesses or careers.Show notes at digitaldelane.com/podcastFull video episodes at youtube.com/@digitaldelane/podcastsSend us a text
2024-10-0701 min
Social Pulse Podcast: Agency EditionThe Consistency Formula: How to Achieve Steady Digital Marketing SuccessAre you frustrated with the rollercoaster results of your digital marketing efforts?One month you’re soaring, the next you’re scrambling to explain the downturn. Achieving consistent results can seem like an elusive goal, compounded by factors outside your control. But is there a science to sustaining steady success in digital marketing?Today, we’re unpacking that very puzzle with Juntae DeLane, a digital marketing strategist and founder of Digital DeLane. Juntae has engineered a formula for achieving consistent and reliable digital marketing outcomes, harnessing the power of data t...
2024-07-2324 min
Startup Success: A Podcast for Founders & InvestorsThe Steps for Building an Incredible Digital BrandNo matter what industry you’re in, your audience is savvier than ever about digital branding and marketing. The tactics that worked 5 years ago no longer apply. And this makes growing your business and driving sales more challenging than ever.That's why today, we're excited to sit down with a true digital marketing and branding expert to delve into strategies that will help your startup break through the noise.Our guest, Juntae DeLane, is a sought-after strategist, thought leader, and the Founder + Chief Strategist at Digital Delane, a full-service digital marketing agency. He also founded the Di...
2024-02-2724 min
DoFollow PodcastRecession Risk Management for Agencies: Customers, Revenue Streams & GrowthWith the ongoing economic uncertainty, Chris Simmance, Ulrika Viberg, and Juntae DeLane talk about how digital SEO agencies can effectively manage risks, retain clients, increase profitability, and achieve growth.
2023-03-2842 min
DigiMarCon PodcastWhy Your Brand Works In The “Real World” But Fails When Online - Juntae Delane, University of Southern CaliforniaSometimes a brand works in the “real world” but fails when online. In this digital age, companies are more concerned than ever about how their brand translates online. The digital world is vast and today’s customers are getting younger, more tech-savvy, and more informed. Selling a product to consumers who are smarter than ever before is tough, challenging, and requires a higher level of creativity. In this session, you’ll learn tips to create better digital branding which will improve your customer acquisition. Key Takeaways: * Learn how to properly build a digital brand * Learn how to lever...
2022-10-1331 min
The Business Of MarketingHow to Build a Digital Brand with Juntae DeLaneOne of the top reasons for marketing as a whole is branding and brand awareness. And in a digital world, without a Digital Brand all other marketing efforts can struggle.But what exactly is a Digital Brand and who needs one. Just businesses? Individuals? Products even?My guest this episode is a sought-after strategist, thought-leader, and influencer. He is the Founder & CEO at Digital Delane, a full-service digital agency, and the Founder of Digital Branding Institute.He frequently delivers talks around the country advancing the practice of digital branding.He’s kn...
2021-08-2236 min
Limitless: A Sales and Marketing PodcastEp 63: Leverage Brand Building for Sales Growth (Juntae DeLane, Founder & Chief Strategist at Digital Delane)Hey Limitless Listener,
Limitless podcast is back with another interesting episode on 'How to Leverage Brand Building for Sales Growth' featuring Juntae DeLane, the founder and chief strategist at Digital Delane.
Listen to the episode now to get better insights on:
• Ways to build your digital brand in an authentic way
• Zero brand activity: How can a sales team manage it and still sell?
• Impact of the digital brand presence in social selling
• Text Emails Vs Video Emails: A comparative look
• Ways a sales team can enhance their sales process
• Sales and marketing alignment - The better way to do it
Let us kn...
2021-03-2522 min
GROW B2B FASTEREp 03 - Juntae DeLane & Laura Flemming Schulte - How webinars can replace your B2B eventsThat's in it for you:1. How to adapt your event program for a webinar format2. How to select, engage & leverage webinar speakers3. How to execute a webinar from a to zIn-person events are impossible in times of Covid-19.B2B Business leaders must find ways to pivot to 100% digital ways of engaging with customers. Our Guests:Laura Flemming Schulte Innovation strategistFounder | Project Renaissance Innovation AdvisoryJuntae...
2020-11-181h 02
Making a MarketerSeason 4 Kick-Off Part 2 - Season 3 REUNIONPart one of this reunion was POWER-packed, and so is this one!
Grab some coffee or a drink & sit back, ready to hang out with friends... because that's exactly how this show feels. These folks have the ability to teach us while just being real, incredible people.
They're all doing interesting things (personally & professionally), which is super inspiring!
GROUP 1
MIKE ALLTON ~ EP. 43 ~ Blogging is Not Dead with Mike Allton
MADALYN SKLAR ~ EP. 45 ~ Twitter Relevancy & Updates
GROUP 2
JUNTAE DELANE ~ EP. 47 ~ Digital Branding Summit Preview
SARAH EVANS ~ EP. 51 ~ Marketing vs PR w...
2020-09-0456 min
Trade Show InsightsFuture-Proof Your Brand - TSI15.11If you're trying to figure out how to market to your audience appropriately during these confusing times, you're not alone.
Today's guest, Juntae DeLane provides perspective in this rebroadcast of our weekly Virtual Lunch. You'll discover how to:
Tap into brand storytellingStand out from the competition (without being negative)Leverage existing assets
2020-08-2823 minMaking a MarketerDigital Branding Summit Preview with Juntae DeLaneMaking a Marketer episode 47 guest is Juntae DeLane, Founder of the Digital Branding Institute. DBI is holding The Digital Branding Summit Jan. 27-31-- the first online conference exclusively dedicated to digital branding. The 50 speakers are a mix of industry insiders, brand leaders, influencers, practitioners, and thought-leaders who will teach you how to grow your brand and your business.
On this LIVE episode we preview what to expect & why you should register (or check out the next one if you've missed the window)!
Our guest...
Juntae DeLane
Digital Branding Institute's Digital Branding Summit
2020-01-1126 min
Sales Culture with Joe Lemon7. Juntae DeLane | #DigitalBrandingIn this episode, I sit down with digital marketer genius Juntae DeLane.
Juntae DeLane is the founder of Digital Branding Institute, Sr. Digital Brand Manager for the University of Southern California, and principal consultant for DIGITAL DELANE. He frequently delivers talks around the country advancing the practice of digital branding. Juntae not only writes the premier digital branding blog but also shares his expertise through his podcast.
Connect with Juntae DeLane:
Website: http://juntaedelane.com/
Twitter: https://twitter.com/JuntaeDeLane
LinkedIn: https://www.linkedin.com/in/juntaedelane/
InstaGram: https://www.instagram.co...
2018-09-0137 min
Joe Lemon Anchor Mini ShowsEpisode 111 - Interview with Juntae DeLaneIn this episode, I sit down with digital marketer genius Juntae DeLane.
Juntae DeLane is the founder of Digital Branding Institute, Sr. Digital Brand Manager for the University of Southern California, and principal consultant for DIGITAL DELANE. He frequently delivers talks around the country advancing the practice of digital branding. Juntae not only writes the premier digital branding blog but also shares his expertise through his podcast.
Connect with Juntae DeLane:
Website: juntaedelane.com/
Twitter: twitter.com/JuntaeDeLane
LinkedIn: www.linkedin.com/in/juntaedelane/
InstaGram: www.instagram.com/juntaedelane/
Connect with Joe Lemon
Website: www.joealexlemon.work/
LinkedIn: www.linkedin...
2018-08-3152 min