Shows
Checkin to CheckoutHow to Use Segmentation to Grow Revenue - Anna ChristensenIn this conversation, Anna, the Director of E-commerce for Buff City Soap, shares her insights on leading a small e-commerce team, the importance of storytelling in digital marketing, and the challenges of integrating online and offline retail experiences. She discusses the role of AI in enhancing customer engagement and retention strategies, emphasizing the need for personalization in e-commerce. Anna reflects on her journey, the lessons learned from failures, and the evolving landscape of e-commerce.
Want any help improving Revenue Per Visitor? Check out https://Mobile1st.com.
Interested in talking to Justin or getting on t...
2026-02-1132 min
Checkin to CheckoutThe Future of E-commerce | Andrew MoskoIn this conversation, Andrew Mosko, Director of D2C and Digital at Throne Sport Coffee, shares insights into his role overseeing digital commerce and marketing strategies. He discusses the evolution of e-commerce, the importance of agency support, and the lessons learned from failures in the industry. The conversation also delves into the impact of AI on consumer behavior, the significance of effective communication within teams, and innovative marketing strategies that leverage consumer psychology. Andrew emphasizes the need for storytelling in e-commerce and shares his current focus on understanding human decision-making processes.
Want any help improving Revenue Per...
2026-02-0434 min
Checkin to CheckoutDriving E-Commerce Growth Through Technology | Dmitriy AndersonIn this conversation, Dimitri Anderson, CIO and Head of E-Commerce and Marketplace Strategy at Leroy Merlin, shares insights into his hybrid role that combines technology and business to drive growth. He emphasizes the importance of user feedback, innovative features, and A/B testing in e-commerce. Dimitri discusses the challenges of advertising overspending and the role of AI in enhancing customer experience. He also highlights the efficiency of small teams and the future trends in e-commerce, particularly in the South African market.
Takeaways
Dimitri's role involves weaving technology and business priorities for growth. User feedback is critical...
2026-01-2828 min
Checkin to CheckoutNavigating Team Dynamics in E-commerce | Kasey WieseIn this conversation, Kasey Wiese, the Director of E-commerce at Liberty Safe, shares insights into her role and the challenges of leading an e-commerce team. She discusses the importance of prioritization, delegation, and emotional resilience in leadership. Kasey emphasizes the need for a culture of experimentation and the complexities of personalization in e-commerce. She also reflects on the stress of Black Friday and Cyber Monday, the significance of trust and communication in leadership, and the value of implementing best practices from the Baymard Institute. Kasey's experiences highlight the evolving landscape of e-commerce and the continuous learning required to succeed...
2026-01-2136 min
Checkin to CheckoutHow to Strategically Scale Your E-commerce Business | Garrett PetersThis is the first episode of Season 2. Episodes in season 2 will be released weekly and will be 30 minutes long.
In this episode, Garrett Peters, CEO and co-founder of Duncan and Stone Paper Company, shares insights into his daily responsibilities, the challenges of running an e-commerce business, and the lessons learned from failures. He discusses the importance of breaking down new tasks into manageable steps, the significance of building a strong team, and the strategies for future growth, including influencer marketing and optimizing Amazon sales.Want help hitting your 2026 goals by increasing revenue per visitor? Checkout...
2026-01-1330 min
Checkin to CheckoutBuilding a Golf Community through E-commerce - Jonah Redel-TraubIn this conversation, Jonah, the director of commerce and growth at ProShop, discusses his role in building a golf community through e-commerce and content marketing. He shares insights on team structure, customer acquisition, and the challenges of navigating social media platforms like TikTok. Jonah emphasizes the importance of storytelling in brand building, the complexities of attribution reporting, and the impact of AI on the future of e-commerce. He also reflects on personal experiences with failures, setting boundaries, and the significance of clear communication within an organization.Want help growing RPV, checkout Mobile1st.com.Takeaways
2026-01-0742 min
Talk CommerceJustin Aronstein on Mobile1st Strategies That Drive Revenue GrowthIn this episode of Talk Commerce, Brent Peterson interviews Justin Aronstein, Chief Product Officer at Mobile1st. They discuss the importance of revenue per visitor in e-commerce, the role of friction in the shopping experience, and key metrics for success. Justin shares insights on the future of AI in e-commerce, the necessity of mobile-first design, and practical advice for preparing for the holiday sales season. The conversation emphasizes understanding customer needs and creating a seamless shopping experience.Mobile1st focuses on increasing revenue per visitor.Friction in the shopping experience can be beneficial if used...
2025-12-1624 min
Checkin to CheckoutHow to Say No To Stakeholders (Without Getting Fired) | Grace Edinger "But our brand is different."
It is the most dangerous phrase in enterprise e-commerce. It leads to tech debt, bloated roadmaps, and a digital ecosystem that represents a graveyard of "nice-to-have" features that never scale.
In this episode (our first-ever LIVE recording!), we sit down with Grace Edinger, Director of Ecommerce Product Management at Stanley Black & Decker.
Grace is responsible for the digital backbone powering some of the world’s most iconic brands—DeWalt, Craftsman, Black+Decker, and Cub Cadet. She joins the show to break down how she mana...
2025-12-1046 min
Commerce FamousCommerce Famous Podcast | S3E07: Justin Aronstein – Embracing Failure & NonconformityIn a world where e-commerce is often a game of following trends, Justin Aronstein stands out by embracing nonconformity and celebrates failures. At Mobile 1st, the focus is on essentialism—prioritizing what truly drives revenue growth. By hiring nonconformists and challenging the status quo, they deliver impactful results for clients. Tune into this episode for a refreshingly different conversation with host Jason Nyhus and Justin Aronstein as they discuss his career journey full of celebrated failures and successes with a unique perspective.
2025-10-2039 min
Commerce Famous PodcastS3E07: Justin Aronstein - Embracing Failure & NonconformityJustin Aronstein | LinkedIn
2025-10-2039 min
Checkin to CheckoutHow to Create a High Converting Store - Brian PurkissBrian “Purk” Purkiss leads D2C acquisition and the ecommerce site for Honest Paws at OnePet. In this episode, Brian gets honest about what actually moves conversion and what just burns time. We dig into the puzzle of ecommerce decision making, how to turn tiny wins into big results, and why the bravest thing you can do is sometimes remove the shiny thing you just added.
You’ll hear:
Why small, measured iterations beat year-long redesigns
The counterintuitive truth that removing elements often lifts revenue
How to set goals, form a hypoth...
2025-10-1546 min
Checkin to CheckoutThe Importance of Data Driven Storytelling - Tom FunkShould Amazon really be the enemy of DTC?
Most e-commerce leaders will tell you to prioritize your own site, own the customer, and push for loyalty. But Tom Funk — E-Commerce Director at Ann Clark Ltd. and veteran of Vermont Teddy Bear, Keurig Green Mountain, and Gardener’s Supply — has a very different take.
In this episode of Check In to Check Out, Tom shares why Amazon actually delivers a better customer experience than most merchant sites ever could, why his Shopify product pages send shoppers directly to Amazon, and what happened when he failed to convin...
2025-10-0140 min
Checkin to CheckoutHow to Build and Identify Talent - Paige ChilsonPaige Chilson joins Check In to Check Out days after a layoff and refuses to spin it. She talks about stepping back to remember who you are outside the dashboard, why e-commerce feels like you’re “in trouble” 24 hours a day, and the simple superpower most leaders ignore: knowing your limits and hiring around them. We get into funnel-based org design, the line between agency and in-house, the interview red flag nobody mentions, a painful failure story that changed how she escalates risk, and a clear-eyed take on where the next 6 to 12 months are headed with social selling and buying inside...
2025-09-1634 min
Checkin to CheckoutHow to grow an e-commerce business in uncertain times - John ArquetteIn this conversation, John Arquete, an experienced e-commerce director, shares insights on managing an e-commerce business through challenging times. He discusses the importance of team dynamics, effective communication, and understanding customer needs. John reflects on his career journey, the lessons learned from failures, and the impact of economic changes on e-commerce strategies. He emphasizes the need for authenticity in marketing and the potential of AI to transform the e-commerce landscape. Overall, the discussion provides valuable takeaways for e-commerce leaders looking to navigate the complexities of the industry.
Takeaways
Managing burnout is crucial for e-commerce d...
2025-08-2746 min
Checkin to CheckoutTrends that Influence Purchasing Decisions - Justin RinaldiIn this episode of Checkin to Checkout, we sit down with Justin Rinaldi, Director of Marketing and E-Commerce at Safety Speed Manufacturing, to unpack the trends shaping how customers make purchasing decisions today.
From the decline of trust in search engines to the rise of "brand shepherds" (not influencers), Justin shares why building great user experiences—both on and off your site—is now mission-critical. We cover:
Why media consumption enablement is a competitive advantage
How the mobile checkout experience can make or break sales
The danger of over-automation and what bran...
2025-08-1330 min
Checkin to CheckoutIdentifying Growth Levers for an E-commerce Business - Adam RibackIn this conversation, Adam Riback, Director of Digital at PS Seasoning, shares insights into the complexities of e-commerce marketing, the importance of understanding consumer behavior, and the challenges of managing digital strategies. He discusses his career journey, the role of agencies, the significance of consumer feedback, and the necessity of adapting to market changes. Adam emphasizes the importance of unit economics and the need for marketers to be proactive in testing and iterating strategies to drive growth.
Takeaways:
E-commerce marketers experience a range of emotions daily, influenced by consumer behavior and market conditions.Balancing...
2025-07-3047 min
Checkin to CheckoutHow To Replatform an E-commerce Site - Brit TuckerIn this episode of Checkin to Checkout, we sit down with Brit Tucker, VP of Product and Technology at Society6, to unpack the real-world chaos and clarity behind one of e-commerce’s most daunting projects: replatforming.
Brit leads a team that spans product, technology, UX, analytics, customer service, and operations—and recently spearheaded Society6’s successful 18-month migration to Shopify. She shares how her team balanced redesign with replatform, why “technical debt” is the number one sign it's time to replatform, and what made this her fastest replatform ever.
You'll hear:
How to spot when...
2025-07-1642 min
The Tech Policy Press PodcastAI Companions and the LawConcerns about AI chatbots delivering harmful, even profoundly dangerous advice or instructions to users is growing. There is deep concern over the effects of these interactions on children, and a growing number of stories—and lawsuits—about when things go wrong, particularly for teens. In this conversation, Justin Hendrix is joined by three legal experts who are thinking deeply about how to address questions related to chatbots, and about the need for substantially more research on human-AI interaction: Clare Huntington, Barbara Aronstein Black Professor of Law at Columbia Law School;Meetali Jain, founder and director of the Te...
2025-06-1554 min
Checkin to CheckoutHow to Merge the Brand Experience with Trust - Girish JoshiWhat do you do when your therapist can’t handle your conversion rate anxiety?
You cancel therapy.
At least that’s what Girish Joshi did.
In this episode, Girish (Director of E-Commerce at LG) unloads the real emotional cost of running a P&L, why he checks revenue dashboards the way some people check horoscopes, and how irritation might be his secret superpower.
We get into:
Why most frameworks kill creativity
How to chase ideas that feel like “oh f***”
The surprisingly emotional side of attach r...
2025-06-1350 min
Checkin to CheckoutUsing the Conversion Funnel to Enhance Brand Equity - Luis SpencerIn this episode of Check In to Checkout, Mobile1st’s CPO Justin Aronstein and Director of Optimization Connor Burke sit down with Luis, the dynamic Senior Director of Digital Route to Consumer at Moët Hennessy. What starts as a laugh over shorts at a formal sales convention turns into one of the most insightful deep dives we've had into modern e-commerce strategy.
Luis unpacks how digital is redefining brand-building in a category constrained by the 100-year-old U.S. three-tier system. He challenges the outdated idea that brand and conversion live in separate funnels, making the com...
2025-06-1351 min
Checkin to CheckoutSell Stories Not Product - Kyle ColeMost e-commerce stories start with product-market fit.
This one started with Frodo.
On this episode of Check-In to Check-Out, we talk with Kyle Cole, co-founder of The Hero’s Journal—a journaling brand built on the idea that life gets easier when you start seeing yourself as the main character.
What started as a nerdy side project turned into a seven-figure DTC brand powered by story, community, and a refusal to send boring emails.
Kyle opens up about:
Accidentally going viral during quarantine with a “Quarantine Quest”
Scaling...
2025-06-1339 min
SaaS ExperimentsHow to run SEO experiments with Justin Aronstein of Mobile1stI talked to Justin Aronstein from https://mobile1st.com/ about running SEO experiments, and fostering experimentation culture across teams.
Transcript and other ways to listen here: https://briandavidhall.com/justin-aronstein-on-saas-experiments/
0:38 Justin's background
1:13 About FlowSports - business model and goals
3:39 SEO experimentation vs CRO experimentation
6:13 Why run tests if we have best practices?
10:10 Tying SEO updates to revenue
11:15 Set up of the scheme experiment - Bucketing
13:29 Reporting
14:37 More detail about scheme (see link below)
17:51 Success metrics
19:19 Results!
23:24 How results were perceived
24:07 Cultural benefits of running this as an experiment
28:37 Experimentation facilitates team building
29:07 Biggest takeaways
31:08 Engineering & implementation details
38:32 Cultural benefits...
2020-12-1643 min