Shows
Starting SmallBeatBox Beverages: Justin FenchelIn this episode I'm joined by Justin Fenchel, co-founder and CEO of BeatBox Beverages, one of the fastest-growing RTD (Ready-To-Drink) brands in the U.S., redefining how consumers experience flavored cocktails. BeatBox went from an MBA project to a $245M projected brand in 2025, winning over Mark Cuban on Shark Tank and more recently, partnering with Shaquille O’Neal, who not only invested but co-developed the company’s most successful product launch to date, Shaq’s Blueberry Lemonade.
BeatBox is now the #3 RTD nationwide and available in 130,000+ retail locations across all 50 states. The brand was named one of AdAge’s Ame...
2025-09-2040 min
Failing to Success$100 Million in Party Punch with Beatbox Beverages CEOCompany StatsFounded: 2011Revenue: $100 millionEmployees: 200+Episode Highlights✅ Test ideas fast with lean startup principles to get real-time feedback from the market.✅ Distribution is critical in the alcohol industry; success depends on relationships and industry veterans.✅ Clarity in storytelling is key when raising capital; high net worth investors often offer patient capital.Episode SummaryIn this episode, Justin Fenchel, CEO of Beatbox Beverages, shares the journey of building a $100 million beverage company with a lean startup mindset and strategic distribution partnerships. Launched in 2011, Beatbox Beverages began as an ide...
2024-11-2011 min
Brand F*upsJustin Fenchel of BeatBox BeveragesFailing Up with Justin Fenchel: Beatbox's Brand JourneyIn this episode of Brand F*Ups, host Robyn Young speaks with Justin Fenchel, co-founder of Beatbox Beverages, about the challenges and successes of building a brand in the ready-to-drink alcoholic beverage industry. Beatbox is known for its party punch that embraces music and community vibes, often seen at major music festivals. Justin shares his journey starting as an economic major and transitioning to entrepreneurship inspired by his father. He discusses the evolution of Beatbox from initial failures, including the legal challenges with their first name...
2024-10-0339 min
Drinkin‘ Bros PodcastEpisode 1408 - Beatbox Founder Justin FenchelThe founders of Beatbox Beverages, Justin Fenchel and Brad Schultz, join the show to talk about creating a booze company while in college,BECOME AN ACTUAL OWNER in HardAF by purchasing shares at WeFunder.com/hardafseltzerSUBSCRIBE to our Patreon for exclusive audio and video content!Buy Drinkin Bros’ new HardAF Seltzer Here!Get Drinkin Bros MERCH here!Go to https://1stphorm.com/DrinkinBros to get your Micro-Factors and have a chance to be the...
2024-09-231h 24
Business of Drinks37: How BeatBox Beverages Scaled to $100 Million in Sales with Co-Founder Justin Fenchel - Business of DrinksToday, we’re talking with Justin Fenchel, a co-founder and the CEO of BeatBox Beverages. For those unfamiliar with the brand, it’s an 11% ABV, wine-based RTD party punch in flavors like Blue Razzberry, Pink Lemonade, and Fruit Punch.
Sound like fun? Well, fun — and fun flavors — are its main selling points, and this brand is on fire, especially with Millennial and Gen Z audiences. BeatBox did more than $100 Million in sales last year, and is on track to double that again this year.
The brand first made headlines in 2014 for getting one of the biggest i...
2024-09-041h 20
CPG VibesEpisode 125 - Special Edition: Outside the Tank (Volume 2)CPG Vibes - Special Edition : Outside the Tank (Volume 2)Our special edition 'Outside the Tank' is back for a second edition featuring CPG founders that have appeared on Shark Tank.
This episode includes Justin Fenchel with BeatBox Beverages, Debbie Mullin with Copper Cow Coffee, and Jim DeCicco with Super Coffee (Kitu Life). Alex Bayer, our co-host, was also on Shark Tank in 2020 (with Genius Juice) so he will also have some things to add!
We get to hear about their experience leading up to the taping of their episode in studio, how they got on...
2024-07-161h 06
Beernet RadioEp. 236 BeatBox BeveragesIn addition to a Wednesday Warehouse segment, our editors speak with BeatBox cofounders Aimy Steadman, Justin Fenchel, and Brad Schultz on their growing franchise, reaching new occasions, distribution, and more.
=================================
Watch on Youtube: https://www.youtube.com/beernetradio
Podcast feeds: https://www.beernetradio.com
Spotify: https://open.spotify.com/show/5mk5ITn9bXu1KOvx21QzEb
Apple: https://podcasts.apple.com/us/podcast/beernet-radio/id1591940567
=================================
...
2024-06-281h 00
Earned: Unlocking the Power of the Creator Economy129 - Brad Schultz, BeatboxIn Ep. 129 of Earned, Conor sits down with Brad Schultz, co-founder and CMO of BeatBox. To start, we dive into how Brad and his high school buddy Justin Fenchel (fellow co-founder and CEO of BeatBox) evolved from teenage business enthusiasts to the masterminds behind a beverage revolution. Brad pulls back the curtain around the pair's experience on Shark Tank, and we hear how the critical mentorship of Mark Cuban fueled the brand's trajectory towards innovation and market success. We then discuss the strategic shifts that propelled BeatBox to new heights, like transitioning to eco-conscious Tetra Pak packaging. We explore...
2024-05-2127 min
The TV Campfire"We Have a Deal: Inside the Business of SHARK TANK" (Season 12)Sony Pictures Television Studios presents an inside look at the critically acclaimed, multi-Emmy® Award-winning unscripted ABC series Shark Tank with the executive producers, an entrepreneur, and the Sharks themselves. Go inside the 14-seasons-and-counting with the creative team, Sharks, and entrepreneurs for a discussion about what makes a successful pitch, the growing demand for socially conscious and sustainable products & services, and how the Sharks give people from all walks of life the chance to chase the American dream and potentially secure business deals that could make them millionaires.This conversation was recorded live at ATX T...
2024-01-041h 09
Beernet RadioEp. 153 BeatBox Founders on New Hard Tea (and more)Today the gang sits down again with the founders of BeatBox Beverages, makers of the original music-festival-vibe / wine-based party punch in a tetra-pak, on their new hard tea, branding heroes, recent growth and more.
Founders joining us are COO Aimy Steadman, CMO Brad Schultz, and CEO Justin Fenchel.
=================================
Watch on Youtube: https://www.youtube.com/beernetradio
Podcast feeds: https://www.beernetradio.com
Spotify: https://open.spotify.com/show/5mk5ITn9bXu1KOvx21QzEb
2023-04-2329 min
Consumer RundownEpisode 3 - Justin Fenchel (BeatBox Beverages)Welcome to the Consumer Rundown, your destination for the people, companies and trends transforming today's consumer markets.On today’s episode we talk to Justin Fenchel, co-founder and CEO of BeatBox Beverages, about his mission to build the World’s Tastiest Portable Party Punch. We learn about the origins of BeatBox, the challenges of managing growth and the power of the Beatbox brand in building community.Whether you’re a CPG enthusiast, an aspiring entrepreneur or a seasoned investor, tune in to learn about how BeatBox Beverages is transforming the single-serve wine category.
2023-02-1541 min
Beyond 8 FiguresScaling Success with an Employee-First Company Culture with Justin Fenchel, BeatBox BeveragesIf your company culture is strong, your business is well on its way to scaling success. So, don’t just think about what your team can do for you, but also what you can do for your team! In this week’s episode, Justin Fenchel, the co-founder and CEO of BeatBox Beverages (which makes “the world’s tastiest portable party punch), shares his advice on successfully scaling a business. About Justin Fenchel:Justin is a disruptor in the alcoholic beverage market. Before starting BeatBox Beverages, Justin spent five years as an equity analyst. Now, as the CEO o...
2023-01-1139 min
TrepTalks with SushantMaking partying more fun by introducing portable party punch - Justin Fenchel of BeatBox BeveragesJustin Fenchel of BeatBox Beverages shares how he brought his ideas into life by introduced a delicious and portable party punch that is to be enjoyed by anyone who loves to have a great party experience
2022-12-1748 min
Predicting The Turn w/ Dave KnoxWhy BeatBox Wants The World To Be More Like A Music FestivalOn Shark Tank, BeatBox secured a $1 million investment from Mark Cuban, one of the largest dollar raises in the history of the show. But in the explosive growth that followed, the brand learned the hard lesson of scaling too fast without having the fundamentals figured out. I sat down with Justin Fenchel, CEO and Co-Founder of BeatBox to talk about these lessons and how some timely pivots in their product and distribution strategy led the brand to reach new heights of growth a second time around.
2022-10-2523 min
The Physical Product Movement[Greatest Hits] How to Validate Your Product Idea FAST with Justin Fenchel, Co-Founder and CEO at BeatBox BeveragesThose of you listening to The Physical Product Movement from the very beginning may have heard about Justin Fenchel, Co-Founder, and CEO at BeatBox Beverages, "The World's Tastiest Party Punch."Justin was a great guest with some fantastic advice about how you can build an authentic brand and grow it successfully. He also talked about how to validate your product idea quickly and inexpensively and the importance of partnering with the right distributor to get your product in front of your "target customer."It was such an exciting conversation, and we're more than happy to share...
2022-05-1255 min
Beernet RadioEp. 87 BeatBox co-founders Justin Fenchel, Aimy Steadman and Brad SchultzToday the gang speaks with the founders of BeatBox/Future Proof, the wine-based party punch in tetrapak. Most famously in pop culture, Beatbox was seed-funded by Mark Cuban with a million dollars on Shark Tank. Today we speak with BeatBox co-founders Justin Fenchel, Aimy Steadman and Brad Schultz about their extraordinary growth.
Show starts in earnest: 03:00
---time-stamped contents---
00:00 intro - hilarious banter, technical difficulties.
03:00 show starts: beatbox founders join.
04:15 recap of last year and tune-up.
05:15 most important metric is velocity/acct. beatbox repeats are up.
11:30 on-premis...
2022-04-0736 min
Alles ist popPopmusik und TikTok Trends - mit MELEMELE Sängerin, Moderatorin beim FUNK Format "Offen un' ehrlich" und (selbsternannte) deutsche Justin Bieber ist bei ALLES IST POP. Wir klären mit ihr, was Klaus Kinski auf einem Roy Bianco Konzert in den 80ern über sie gesagt hat und ob Pop wieder cool ist (Spoiler: NATÜRLICH!). Nach einer Frage aus unserem Goldfischglas muss sie sich unserem berüchtigten KREUZVERHÖR stellen und ihre dunkelsten Geheimnisse preisgeben, von Luna über Fenchel bis Capital Bra. Wir bewerten TikTok- und Internet-Trends, wie Viko 63 und die Elevator Boys (die sind halt einfach Cuties ❤️), und setzen uns kritisch mit diesen Trends auseinander. Fe...
2021-12-1237 min
BizNinja Entrepreneur RadioJustin Fenchel - Co-Founder of BeatBoxHailing from Austin, Texas, Justin Fenchel, our today’s guest is one of the co-founders of BeatBox Beverages, the company behind “the world’s tastiest portable party punch.”For half an hour, we talk about everything. From how he got his first taste of entrepreneurship at the age of 10, bringing CDs and selling them to other kids in middle school to how his NBA/MLB/NCAA licensed poker tables and poker chip sets idea came and went.We, of course, discussed his team’s famous Shark Tank experience, and how it feels to have Mark Cuban back...
2021-04-0527 min
The Physical Product MovementHow To Validate Your Product Idea FAST with Justin Fenchel, Co-Founder & CEO at BeatBox BeveragesIn this episode of The Physical Product Movement, we're joined by Justin Fenchel, CEO, and Co-founder of BeatBox Beverages. Justin reveals how to validate your product idea quickly and inexpensively, how to make sure you're partnering with the right distributor to get your product in front of your "Target Customer" and also how to build an authentic brand.Automate your inventory operations with Fiddle: Learn more about FiddleGet a free 14-day trialSchedule a demoGet The Ultimate Inventory Management Guide For Growing CPG BrandsGet The Ultimate Supplier & Co-Packer ListIf you enjoyed this episode then please either:Su...
2021-02-1153 min
Taste RadioInsider Ep. 106: The 'Future' Of Millennial & Gen Z BrandsThis week, we're joined by Justin Fenchel, Aimy Steadman and Brad Schultz, co-founders of Future/Proof, a company focused on developing innovative adult beverage brands for the next generation of consumers. The trio launched Future/Proof's flagship brand BeatBox Beverages, which markets wine-based cocktails that the company promotes as "party punch," in 2011. The brand debuted in a 5L bag-in-box package that resembled a boom box (aka a portable stereo system) and was aimed at millennial consumers seeking alternatives to boxed wine and malt beverages. With its unabashed embrace of party culture, BeatBox, which is available...
2020-12-041h 17
CEO Money with Michael YorbaEpisode 73: Justin FenchelJustin Fenchel is a Co-Founder and CEO at BeatBox Beverages, LLC, creators of the World’s Tastiest Portable Party Punch and disruptor in the beverage alcohol market that provides innovative solutions that drive incremental profit in high-growth categories.Fenchel grew up in Los Angeles and is now based in Austin. He received his Bachelor of Science in Economics from Pomona College, and his MBA in Entrepreneurship from the University of Texas at Austin.Prior to starting BeatBox Beverages, Justin spent 5 years as an Equity Analyst at Bel Air Investment Advisors. During this time, Fenchel and Brad Schultz (another eventual co...
2019-05-2212 min
INspired INsider Podcast[Shark Tank Series] Bringing a Party Punch to the Marketplace with Aimy Steadman Co-Founder of Beatbox BeveragesToday we have Aimy Steadman co-founder of Beatbox Beverages who started the company with Justin Fenchel, Jason Schiek, Dan Singer, and Brad Schultz. They were drawn together by their love for music and the entrepreneurial spirit of Austin, Texas. the founders of Beatbox Beverages set out to make the world's tastiest portable party punch, and since 2011 have grown into a million dollar company with distribution in Krogers, 7-11, Walmart, HEB, Ralphs and many more all over the country. They were even featured on the hit TV show Shark Tank! Here's a glimpse of what you'll learn: [1:20] Jeremy introduces...
2018-08-3056 minINspired INsider Podcast[One Question] Reducing Stress in the Workplace with Aimy Steadman Co-Founder of Beatbox BeveragesToday we have Aimy Steadman co-founder of Beatbox Beverages who started the company with Justin Fenchel, Jason Schiek, Dan Singer, and Brad Schultz. They were drawn together by their love for music and the entrepreneurial spirit of Austin, Texas. the founders of Beatbox Beverages set out to make the world's tastiest portable party punch, and since 2011 have grown into a million dollar company with distribution in Krogers, 7-11, Walmart, HEB, Ralphs and many more all over the country. They were even featured on the hit TV show Sharktank! Here's a glimpse of what you'll learn: [1:20] Jeremy introduces his...
2018-06-2614 min
The Soul Sister ShowThe Soul Sister Show - ft. Justin Fenchel CEO of Beatbox BeveragesOn this episode of The Soul Sister Show, I am proud to present an interview with Justin Fenchel! Justin is the Co-Founder and CEO of BeatBox Beverages! http://www.beatboxbeverages.com
BeatBox is a bag in box party beverage! This ain't your Granny's box wine! In cool neon colors & a boombox shaped package it's sure to be the centerpiece of your festivities!
Justin & the BeatBox team were even featured on Season 6 of Shark Tank! They acquired the 4th largest investment in Shark Tank history! Check out my interview with him for more details! Follow BeatBox @beatboxbeverages
I also discuss...
2015-07-061h 14